Best Small Business Products
2022
Nothing but the best software. G2 is proud to share our 2022 list of the Best Small Business Products
Find the best software for anything and everything you want to accomplish, as decided by software buyers on the world’s largest and most trusted software marketplace. Based on honest reviews and ratings from our G2 users this year, this list features the top software products found on G2.
Top 5 Best Small Business Products:
1
Zendesk for Customer Service
Help Desk
Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—fro
Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—fro
Reviews
Categories
G2 Awards
Best Collaboration and Productivity Products 2022
Best Global Sellers 2022
Best Small Business Products 2022
Best Mid-Market Products 2022
Best Enterprise Products 2022
Best Software Products 2022
Best Analytics and AI Products 2022
Highest Satisfaction Products 2022
Grid Leader Live Chat Winter 2023
Grid Leader Proactive Notification Winter 2023
2
Gusto
Payroll
Payroll, benefits, and HR made refreshingly easy.
Reviews
Categories
G2 Awards
Best Small Business Products 2022
Best Software Products 2022
Best HR Products 2022
Highest Satisfaction Products 2022
Implementation Leader Core HR Winter 2023
Implementation Leader Benefits Administration Winter 2023
Implementation Leader Contractor Payments Winter 2023
3
Amplitude Analytics
Product Analytics
Amplitude Analytics lets you dig into every click and metric across your product and web experiences. Understand what users are doing and turn your insights into relentless growth.
Amplitude Analytics lets you dig into every click and metric across your product and web experiences. Understand what users are doing and turn your insights into relentless growth.
Reviews
Categories
G2 Awards
Best Mid-Market Products 2022
Best Small Business Products 2022
Best Software Products 2022
Best Enterprise Products 2022
Highest Satisfaction Products 2022
Relationship Leader Mobile App Analytics Winter 2023
Grid Leader Mobile App Analytics Winter 2023
Relationship Leader Mobile Analytics Winter 2023
Middle East & Africa Leader Mobile App Analytics Winter 2023
4
Gong
Revenue AI Platforms
The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions.
Reviews
Categories
G2 Awards
Best Mid-Market Products 2022
Best Global Sellers 2022
Best Enterprise Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Best Small Business Products 2022
Best Sales Products 2022
Fastest Growing Products 2022
Grid Leader Conversation Intelligence Winter 2023
Grid Leader Sales Coaching Winter 2023
5
RUN Powered by ADP
Payroll
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Whether you’ve been in business for 25 years or you’re just getting started, RUN Powered by ADP® can help. They've spent countless hours — and burned through even more cups of coffee — building a smarter, simpler, and more affordable payroll, tax and HR solution to help you get back to the work that
Reviews
Categories
G2 Awards
Best Small Business Products 2022
Best Global Sellers 2022
Best HR Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Usability Leader HR Service Delivery Winter 2023
Results Leader HR Service Delivery Winter 2023
6
HubSpot Sales Hub
CRM
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity.
Reviews
Categories
G2 Awards
Best Sales Products 2022
Best Global Sellers 2022
Best Small Business Products 2022
Best Mid-Market Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Best Office Products 2022
Grid Leader CPQ Winter 2023
Implementation Leader CPQ Winter 2023
Results Leader CPQ Winter 2023
7
Miro
Visual Collaboration Platforms
Miro is an Innovation Workspace built to accelerate product development from insight to execution. Designed for teams operating in fast-moving, cross-functional environments, Miro brings together research, planning, prototyping, and strategy into one visual, collaborative space. Miro supports every
Miro is an Innovation Workspace built to accelerate product development from insight to execution. Designed for teams operating in fast-moving, cross-functional environments, Miro brings together research, planning, prototyping, and strategy into one visual, collaborative space. Miro supports every
Reviews
Categories
G2 Awards
Best Collaboration and Productivity Products 2022
Best Global Sellers 2022
Best Small Business Products 2022
Best Enterprise Products 2022
Fastest Growing Products 2022
Best Mid-Market Products 2022
Best Software Products 2022
Best Design Products 2022
Highest Satisfaction Products 2022
Grid Leader Visual Collaboration Platforms Winter 2023
8
Mixpanel
Product Analytics
Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.
Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Software Products 2022
Best Small Business Products 2022
Highest Satisfaction Products 2022
Best Mid-Market Products 2022
Best Commerce Products 2022
Grid Leader E-Commerce Analytics Winter 2023
Results Leader Product Analytics Winter 2023
Middle East & Africa Leader Mobile App Analytics Winter 2023
9
Lucidspark
Visual Collaboration Platforms
Lucidspark is a virtual whiteboard where teams can bring their best ideas to light. Brainstorm and collaborate as a team in real time, no matter where you are. Lucidspark helps people organize notes and scribbles and turn them into presentation-ready concepts. When it’s time for next steps, teams ca
Lucidspark is a virtual whiteboard where teams can bring their best ideas to light. Brainstorm and collaborate as a team in real time, no matter where you are. Lucidspark helps people organize notes and scribbles and turn them into presentation-ready concepts. When it’s time for next steps, teams ca
Categories
G2 Awards
Best Global Sellers 2022
Best Collaboration and Productivity Products 2022
Highest Satisfaction Products 2022
Best Small Business Products 2022
Best Software Products 2022
Best Mid-Market Products 2022
Best Enterprise Products 2022
Fastest Growing Products 2022
Grid Leader Customer Journey Mapping Winter 2023
Implementation Leader Visual Collaboration Platforms Winter 2023
10
Stack Overflow Internal
Knowledge Base
Stack Overflow Internal is the enterprise knowledge intelligence layer that ingests, validates, and delivers trusted knowledge into the tools and workflows technologists rely on every day. Built for modern engineering teams, Stack Internal combines human insight and AI automation to keep enterprise
Stack Overflow Internal is the enterprise knowledge intelligence layer that ingests, validates, and delivers trusted knowledge into the tools and workflows technologists rely on every day. Built for modern engineering teams, Stack Internal combines human insight and AI automation to keep enterprise
Reviews
Categories
G2 Awards
Best Small Business Products 2022
Best Content Management Products 2022
Best Mid-Market Products 2022
Best Software Products 2022
Momentum Leader Q&A Platforms Winter 2023
Grid Leader Q&A Platforms Winter 2023
Grid Leader Knowledge Management Winter 2023
11
Stadium I Snackmagic I Swagmagic
Direct Mail Automation
Stadium offers limitless engagement under one platform. Celebrate your team globally with ease using our customizable shops, recognition programs, swag, and automations that enable you to gift on autopilot. We’re truly built for collaboration—consolidate your company initiatives with Shared Wallets,
Stadium offers limitless engagement under one platform. Celebrate your team globally with ease using our customizable shops, recognition programs, swag, and automations that enable you to gift on autopilot. We’re truly built for collaboration—consolidate your company initiatives with Shared Wallets,
Reviews
Categories
G2 Awards
Best Small Business Products 2022
Highest Satisfaction Products 2022
Grid Leader Direct Mail Automation Winter 2023
Momentum Leader Direct Mail Automation Winter 2023
Usability Leader Direct Mail Automation Winter 2023
Results Leader Direct Mail Automation Winter 2023
12
Zoho Desk
Help Desk
Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.
Reviews
Categories
G2 Awards
Highest Satisfaction Products 2022
Best Global Sellers 2022
Best Small Business Products 2022
Best Software Products 2022
Best Mid-Market Products 2022
Southeast Asia Leader Help Desk Winter 2023
Grid Leader Help Desk Winter 2023
United Kingdom Leader Customer Self-Service Winter 2023
Middle East & Africa Leader Help Desk Winter 2023
Asia Leader Customer Self-Service Winter 2023
13
Hootsuite
Social Media Management
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relati
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Small Business Products 2022
Best Marketing Products 2022
Best Enterprise Products 2022
Best Software Products 2022
Best Mid-Market Products 2022
Highest Satisfaction Products 2022
Grid Leader Social Media Listening Tools Winter 2023
Implementation Leader Social Media Listening Tools Winter 2023
Implementation Leader Social Media Analytics Winter 2023
14
HubSpot Marketing Hub
Marketing Automation
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Marketing Products 2022
Best Small Business Products 2022
Best Mid-Market Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Best Enterprise Products 2022
Momentum Leader Marketing Analytics Winter 2023
Asia Leader Social Media Advertising Winter 2023
United Kingdom Leader Social Media Advertising Winter 2023
15
Fin
AI Customer Support Agents
Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, a
Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, a
Reviews
Categories
G2 Awards
Best Small Business Products 2022
Best Global Sellers 2022
Highest Satisfaction Products 2022
Best Analytics and AI Products 2022
Best Software Products 2022
Best Mid-Market Products 2022
Implementation Leader Conversational Marketing Winter 2023
Implementation Leader Digital Adoption Platform Winter 2023
Results Leader Digital Adoption Platform Winter 2023
Usability Leader Digital Adoption Platform Winter 2023
16
Paychex
Payroll
Paychex reduces the complexity and risk of running your own payroll, while ensuring greater accuracy with up-to-date tax rates and regulatory information.
Paychex reduces the complexity and risk of running your own payroll, while ensuring greater accuracy with up-to-date tax rates and regulatory information.
Reviews
Categories
G2 Awards
Best HR Products 2022
Best Small Business Products 2022
Best Software Products 2022
Grid Leader Payroll Winter 2023
Grid Leader Benefits Administration Winter 2023
Grid Leader Workforce Management Winter 2023
Grid Leader Onboarding Winter 2023
Grid Leader Core HR Winter 2023
17
Zoho Recruit
Applicant Tracking Systems (ATS)
Zoho Recruit takes in-house recruiting to a whole new level. Make your work uncomplicated by sourcing, tracking and hiring your talent - all from one place.
Zoho Recruit takes in-house recruiting to a whole new level. Make your work uncomplicated by sourcing, tracking and hiring your talent - all from one place.
Reviews
Categories
G2 Awards
Best Small Business Products 2022
Best Global Sellers 2022
Best HR Products 2022
Best Software Products 2022
Middle East & Africa Leader Applicant Tracking Systems (ATS) Winter 2023
United Kingdom Leader Applicant Tracking Systems (ATS) Winter 2023
India Leader Applicant Tracking Systems (ATS) Winter 2023
Grid Leader Recruitment Marketing Winter 2023
Asia Pacific Leader Applicant Tracking Systems (ATS) Winter 2023
Europe Leader Applicant Tracking Systems (ATS) Winter 2023
18
BambooHR
HCM Software
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Make a successful transition from tracking employee information in spreadsheets to managing it with personalized HR software that frees up time for meaningful work.
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best HR Products 2022
Best Small Business Products 2022
Best Mid-Market Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Implementation Leader Core HR Winter 2023
Usability Leader Applicant Tracking Systems (ATS) Winter 2023
Usability Leader Core HR Winter 2023
Implementation Leader HCM Software Winter 2023
19
GTM Workspace - Powered by ZoomInfo
Sales Intelligence
GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best op
GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best op
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Marketing Products 2022
Best Office Products 2022
Best Mid-Market Products 2022
Best Enterprise Products 2022
Best Small Business Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Implementation Leader Visitor Identification Winter 2023
Relationship Leader Lead Mining Winter 2023
20
Facebook for Business
Social Media Advertising
Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customiz
Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customiz
Reviews
Categories
G2 Awards
Best Small Business Products 2022
Best Software Products 2022
Best Mid-Market Products 2022
Highest Satisfaction Products 2022
Results Leader Social Media Advertising Winter 2023
Implementation Leader Social Media Advertising Winter 2023
Asia Pacific Leader Social Media Advertising Winter 2023
Asia Leader Social Media Advertising Winter 2023
21
Showpad
Sales Enablement
Showpad makes every buyer interaction count, by preparing sellers better beforehand, turning them into trusted advisors during and by providing actionable insights for a better follow-up afterward. Showpad Content is a part of the Showpad Sales Enablement Platform, which unifies sales content manage
Showpad makes every buyer interaction count, by preparing sellers better beforehand, turning them into trusted advisors during and by providing actionable insights for a better follow-up afterward. Showpad Content is a part of the Showpad Sales Enablement Platform, which unifies sales content manage
Reviews
Categories
G2 Awards
Highest Satisfaction Products 2022
Best EMEA Sellers 2022
Best Enterprise Products 2022
Best Global Sellers 2022
Best Software Products 2022
Best Mid-Market Products 2022
Best Small Business Products 2022
Usability Leader Content Experience Platforms Winter 2023
Results Leader Content Experience Platforms Winter 2023
Relationship Leader Content Experience Platforms Winter 2023
22
HubSpot Service Hub
Help Desk
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giv
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Small Business Products 2022
Best Software Products 2022
Best Collaboration and Productivity Products 2022
Highest Satisfaction Products 2022
Usability Leader Enterprise Feedback Management Winter 2023
Implementation Leader Customer Success Winter 2023
Grid Leader Shared Inbox Winter 2023
Relationship Leader Enterprise Feedback Management Winter 2023
23
Chorus by ZoomInfo
Conversation Intelligence
Chorus.ai is a leading conversation intelligence platform; it transcribes and analyzes sales meetings in real-time.
Chorus.ai is a leading conversation intelligence platform; it transcribes and analyzes sales meetings in real-time.
Categories
G2 Awards
Best Global Sellers 2022
Best Mid-Market Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Best Sales Products 2022
Best Small Business Products 2022
Best Enterprise Products 2022
Fastest Growing Products 2022
Canada Leader Sales Coaching Winter 2023
Grid Leader Sales Coaching Winter 2023
24
Paylocity
Core HR
Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.
Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement.
Reviews
Categories
G2 Awards
Best HR Products 2022
Best Global Sellers 2022
Best Mid-Market Products 2022
Best Software Products 2022
Best Small Business Products 2022
Highest Satisfaction Products 2022
Grid Leader Applicant Tracking Systems (ATS) Winter 2023
Grid Leader Onboarding Winter 2023
Grid Leader Time Tracking Winter 2023
Grid Leader Performance Management Winter 2023
25
Salesloft
Sales Engagement
Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 cus
Salesloft powers durable revenue growth for the world’s most demanding companies. Salesloft’s industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. More than 5,000 cus
Reviews
Categories
G2 Awards
Highest Satisfaction Products 2022
Best Global Sellers 2022
Best Sales Products 2022
Best Software Products 2022
Best Mid-Market Products 2022
Best Enterprise Products 2022
Best Small Business Products 2022
Implementation Leader Email Tracking Winter 2023
Implementation Leader Outbound Call Tracking Winter 2023
Results Leader Sales Engagement Winter 2023
26
Smartlook
Session Replay
Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Small Business Products 2022
Best Marketing Products 2022
Best Development Products 2022
Highest Satisfaction Products 2022
Best Software Products 2022
Implementation Leader Heatmap Tools Winter 2023
Europe Leader Session Replay Winter 2023
Implementation Leader Digital Analytics Winter 2023
Grid Leader Heatmap Tools Winter 2023
27
Talkdesk
AI Customer Support Agents
Talkdesk® is a global cloud contact center leader for customer-obsessed companies. Talkdesk believes that better customer experiences start with AI. With automation-first customer experience solutions, Talkdesk customers can optimize their most critical customer service processes. Talkdesk's speed o
Talkdesk® is a global cloud contact center leader for customer-obsessed companies. Talkdesk believes that better customer experiences start with AI. With automation-first customer experience solutions, Talkdesk customers can optimize their most critical customer service processes. Talkdesk's speed o
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Enterprise Products 2022
Best Software Products 2022
Best Mid-Market Products 2022
Best Small Business Products 2022
Highest Satisfaction Products 2022
Best Office Products 2022
Grid Leader Contact Center Winter 2023
Relationship Leader Contact Center Winter 2023
Results Leader Contact Center Winter 2023
28
Zoho Social
Social Media Management
Schedule unlimited posts, manage social networks, track conversations, and measure performance from a single dashboard.
Schedule unlimited posts, manage social networks, track conversations, and measure performance from a single dashboard.
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Small Business Products 2022
Best Marketing Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Grid Leader Social Media Suites Winter 2023
Grid Leader Social Media Analytics Winter 2023
United Kingdom Leader Social Media Suites Winter 2023
Asia Leader Social Media Analytics Winter 2023
France Leader Social Media Listening Tools Winter 2023
29
Meltwater
Social Media Listening Tools
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
Reviews
Categories
G2 Awards
Best Marketing Products 2022
Best Global Sellers 2022
Best Mid-Market Products 2022
Best Small Business Products 2022
Best Enterprise Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Grid Leader Media Monitoring Winter 2023
Grid Leader PR Analytics Winter 2023
30
Rippling
Core HR
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. A
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Security Products 2022
Best HR Products 2022
Best Mid-Market Products 2022
Best Small Business Products 2022
Highest Satisfaction Products 2022
Best Software Products 2022
Grid Leader Corporate Learning Management Systems Winter 2023
Grid Leader Mobile Device Management (MDM) Winter 2023
Usability Leader Workforce Management Winter 2023
31
Medallia Agent Connect
Contact Center Quality Assurance
Stella Connect motivates and supercharges the performance of front-line teams through customer-driven ratings and rewards.
Stella Connect motivates and supercharges the performance of front-line teams through customer-driven ratings and rewards.
Reviews
Categories
G2 Awards
Best Small Business Products 2022
Best Software Products 2022
Grid Leader Contact Center Quality Assurance Winter 2023
Relationship Leader Contact Center Quality Assurance Winter 2023
Results Leader Contact Center Quality Assurance Winter 2023
Results Leader Feedback Analytics Winter 2023
Implementation Leader Feedback Analytics Winter 2023
Grid Leader Feedback Analytics Winter 2023
32
Semrush
SEO Tools
Online Visibility and Content Marketing SaaS Platform
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Marketing Products 2022
Best Small Business Products 2022
Best Software Products 2022
Relationship Leader Paid Search Intelligence Winter 2023
Implementation Leader Competitive Intelligence Winter 2023
Europe Leader Content Creation Winter 2023
Usability Leader Paid Search Intelligence Winter 2023
Results Leader Competitive Intelligence Winter 2023
33
Bonterra Network for Good
Donor Management
Refreshingly easy donor management software that fully integrates with best-in class fundraising pages, multi-channel communications, events and auctions - all supported with personal fundraising coaches.
Refreshingly easy donor management software that fully integrates with best-in class fundraising pages, multi-channel communications, events and auctions - all supported with personal fundraising coaches.
Reviews
Categories
G2 Awards
Best Small Business Products 2022
Best Software Products 2022
Implementation Leader Donor Management Winter 2023
Implementation Leader Fundraising Winter 2023
Relationship Leader Nonprofit Payment Gateway Winter 2023
Grid Leader Nonprofit Payment Gateway Winter 2023
Grid Leader Fundraising Winter 2023
34
ActiveCampaign
Marketing Automation
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can cr
Reviews
Categories
G2 Awards
Best Marketing Products 2022
Best Global Sellers 2022
Best Sales Products 2022
Best Commerce Products 2022
Best Small Business Products 2022
Best Office Products 2022
Best Content Management Products 2022
Best Software Products 2022
Europe Leader Attribution Winter 2023
United Kingdom Leader Email Template Builder Winter 2023
35
Tidio
Help Desk
Tidio is an all-in-one AI customer support platform that includes help desk issue tracking, live chat, chatbot automation (Flows), and an AI customer service agent (Lyro). The platform allows businesses to manage all customer communication from a single dashboard, including email and social media ch
Tidio is an all-in-one AI customer support platform that includes help desk issue tracking, live chat, chatbot automation (Flows), and an AI customer service agent (Lyro). The platform allows businesses to manage all customer communication from a single dashboard, including email and social media ch
Reviews
Categories
G2 Awards
Best EMEA Sellers 2022
Highest Satisfaction Products 2022
Best Global Sellers 2022
Best Analytics and AI Products 2022
Best Small Business Products 2022
Best Software Products 2022
Implementation Leader Chatbots Winter 2023
Africa Leader Live Chat Winter 2023
ANZ Leader Live Chat Winter 2023
Middle East & Africa Leader Chatbots Winter 2023
36
Google Analytics
Digital Analytics
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.
Reviews
Categories
G2 Awards
Best Enterprise Products 2022
Best Global Sellers 2022
Best Mid-Market Products 2022
Best Small Business Products 2022
Best Software Products 2022
Relationship Leader Content Analytics Winter 2023
Implementation Leader Content Analytics Winter 2023
Results Leader Content Analytics Winter 2023
Usability Leader Content Analytics Winter 2023
37
Asana
Project Collaboration
Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com
Asana is a leading work management platform for human + AI coordination. Over 170,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or com
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Project Management Products 2022
Best Small Business Products 2022
Best Content Management Products 2022
Best Software Products 2022
Implementation Leader Online Proofing Winter 2023
Relationship Leader Workflow Management Winter 2023
Grid Leader Project Management Winter 2023
38
ClickUp
Work Management
ClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.
ClickUp is one app to replace them all. It's the future of work. More than just task management - ClickUp offers docs, reminders, goals, calendars, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate.
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Project Management Products 2022
Fastest Growing Products 2022
Best Small Business Products 2022
Best Development Products 2022
Best Software Products 2022
Highest Satisfaction Products 2022
Results Leader Project and Portfolio Management Winter 2023
Momentum Leader Incident Management Winter 2023
Results Leader Strategy and Innovation Roadmapping Tools Winter 2023
39
Mouseflow
Session Replay
With more than 190,000 happy clients, Mouseflow is the behavior analytics platform of choice for digital marketers, Product & UX professionals on startups and enterprises across the world. Mouseflow lets you record all your website visits, not a fraction of them. It also allows you to instantly-buil
With more than 190,000 happy clients, Mouseflow is the behavior analytics platform of choice for digital marketers, Product & UX professionals on startups and enterprises across the world. Mouseflow lets you record all your website visits, not a fraction of them. It also allows you to instantly-buil
Reviews
Categories
G2 Awards
Best Small Business Products 2022
Highest Satisfaction Products 2022
Best Software Products 2022
Implementation Leader Marketing Analytics Winter 2023
Implementation Leader E-Commerce Analytics Winter 2023
Relationship Leader Digital Analytics Winter 2023
Usability Leader Heatmap Tools Winter 2023
40
Trainual
Training Management Systems
Train employees, contractors, salespeople, interns, vendors, and customers with one simple system.
Train employees, contractors, salespeople, interns, vendors, and customers with one simple system.
Reviews
Categories
G2 Awards
Best Content Management Products 2022
Best Small Business Products 2022
Highest Satisfaction Products 2022
Best HR Products 2022
Best Software Products 2022
Grid Leader Standard Operating Procedures Winter 2023
Momentum Leader Training Management Systems Winter 2023
41
Dialpad Connect
VoIP Providers
Dialpad pushes the limits of Ai. As a pioneer in the space, we built the first Ai-powered customer intelligence platform that now serves as the foundation for all Dialpad products. We also created our own proprietary large language model (LLM), leveraging over six billion minutes of conversational d
Dialpad pushes the limits of Ai. As a pioneer in the space, we built the first Ai-powered customer intelligence platform that now serves as the foundation for all Dialpad products. We also created our own proprietary large language model (LLM), leveraging over six billion minutes of conversational d
Reviews
Categories
G2 Awards
Best Collaboration and Productivity Products 2022
Best Global Sellers 2022
Best Small Business Products 2022
Highest Satisfaction Products 2022
Best Software Products 2022
Implementation Leader UCaaS Platforms Winter 2023
Usability Leader UCaaS Platforms Winter 2023
42
Apollo.io
Sales Intelligence
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M co
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Fastest Growing Products 2022
Highest Satisfaction Products 2022
Best Small Business Products 2022
Best Software Products 2022
Usability Leader Sales Intelligence Winter 2023
Usability Leader Lead Intelligence Winter 2023
Usability Leader Marketing Account Intelligence Winter 2023
43
Cvent Event Marketing & Management
Event Management Platforms
Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes.
Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes.
Reviews
Categories
G2 Awards
Best Enterprise Products 2022
Best Marketing Products 2022
Best Small Business Products 2022
Best Mid-Market Products 2022
44
Bloomerang CRM
Nonprofit CRM
Bloomerang CRM helps nonprofits raise more by turning donor data into deeper relationships. With a 360º view of every supporter, you can personalize outreach, boost retention, and unlock greater generosity—all in one intuitive, mission-driven platform.
Bloomerang CRM helps nonprofits raise more by turning donor data into deeper relationships. With a 360º view of every supporter, you can personalize outreach, boost retention, and unlock greater generosity—all in one intuitive, mission-driven platform.
Reviews
Categories
G2 Awards
Best Small Business Products 2022
Grid Leader Fundraising Winter 2023
Grid Leader Nonprofit CRM Winter 2023
Grid Leader Donor Management Winter 2023
Grid Leader Volunteer Management Winter 2023
45
Sprout Social
Social Media Suites
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at
Reviews
Categories
G2 Awards
Best Global Sellers 2022
Best Marketing Products 2022
Best Software Products 2022
Best Small Business Products 2022
Highest Satisfaction Products 2022
Usability Leader Social Media Analytics Winter 2023
Usability Leader Social Media Management Winter 2023
Results Leader Social Media Management Winter 2023
Usability Leader Social Media Listening Tools Winter 2023
Results Leader Social Media Listening Tools Winter 2023
46
Celtra
Creative Management Platforms
Creative Automation for Marketing and Advertising allows brands and agencies to efficiently scale content production for global toolkits, performance creative, and market-specific campaigns. Creative Automation for Media is a product for publishers and platforms (such as ad networks and DSPs). It a
Creative Automation for Marketing and Advertising allows brands and agencies to efficiently scale content production for global toolkits, performance creative, and market-specific campaigns. Creative Automation for Media is a product for publishers and platforms (such as ad networks and DSPs). It a
Reviews
Categories
G2 Awards
Best Marketing Products 2022
Best Mid-Market Products 2022
Best Software Products 2022
Best Small Business Products 2022
Highest Satisfaction Products 2022
Usability Leader Creative Management Platforms Winter 2023
Usability Leader Mobile Advertising Winter 2023
Implementation Leader Display Advertising Winter 2023
47
Splunk AppDynamics
Application Performance Monitoring (APM)
An application performance management solution that monitors every line of code to help resolve application issues, make user experience improvements, and monitor application performance.
An application performance management solution that monitors every line of code to help resolve application issues, make user experience improvements, and monitor application performance.
Reviews
Categories
G2 Awards
Best IT Infrastructure Products 2022
Best Global Sellers 2022
Best Enterprise Products 2022
Best Mid-Market Products 2022
Best Software Products 2022
Best Office Products 2022
Best Small Business Products 2022
Asia Pacific Leader Application Performance Monitoring (APM) Winter 2023
Grid Leader Application Performance Monitoring (APM) Winter 2023
Grid Leader Container Monitoring Winter 2023
48
Hiver in Gmail
Help Desk
Hiver in Gmail transforms Gmail into a full-fledged helpdesk. Support teams can manage shared inboxes, collaborate on conversations, automate workflows, and use AI to handle requests faster, all without leaving their inbox.
Hiver in Gmail transforms Gmail into a full-fledged helpdesk. Support teams can manage shared inboxes, collaborate on conversations, automate workflows, and use AI to handle requests faster, all without leaving their inbox.
Reviews
Categories
G2 Awards
Highest Satisfaction Products 2022
Best India Sellers 2022
Best Small Business Products 2022
Best Collaboration and Productivity Products 2022
Best Software Products 2022
Momentum Leader Email Management Winter 2023
Relationship Leader Email Management Winter 2023
Grid Leader Email Management Winter 2023
Usability Leader Shared Inbox Winter 2023
49
Mural
Visual Collaboration Platforms
Mural is on a mission to help every go-to-market team achieve alignment. With the right tools to collaborate, ideate, and execute customer-centered strategies, organizations can break down the silos that slow success down and get results, faster. Mural offers an intuitive and interactive collaborati
Mural is on a mission to help every go-to-market team achieve alignment. With the right tools to collaborate, ideate, and execute customer-centered strategies, organizations can break down the silos that slow success down and get results, faster. Mural offers an intuitive and interactive collaborati
Reviews
Categories
G2 Awards
Best Collaboration and Productivity Products 2022
Best Enterprise Products 2022
Fastest Growing Products 2022
Best Small Business Products 2022
Best Software Products 2022
Results Leader Visual Collaboration Platforms Winter 2023
Implementation Leader Visual Collaboration Platforms Winter 2023
50
LogRocket
Session Replay
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.
LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.
Reviews
Categories
G2 Awards
Fastest Growing Products 2022
Best Small Business Products 2022
Implementation Leader Product Analytics Winter 2023
Momentum Leader Digital Analytics Winter 2023
Relationship Leader Product Analytics Winter 2023
Usability Leader Mobile App Optimization Winter 2023
Implementation Leader Application Performance Monitoring (APM) Winter 2023
FAQs
What are the G2 Best Software Awards?
G2’s Annual Best Software Awards ranks the world’s best software companies and products based on authentic, timely reviews from real users.
How are the winners determined?
30 different lists are generated using G2’s proprietary algorithm based on G2’s verified user reviews and publicly available market presence data. The top 100 software companies are ranked based on a combination of Satisfaction and Market Presence scores. The top 100 products are ranked based on reviews across all categories they are a part of. Satisfaction is an aggregate score based on a company’s products across their assigned categories. More tailored company and product lists (e.g., "India Software Companies" and "Products for Small Businesses") feature a smaller set of winners at 50 appearing on each list.
Read more about the methodology used to calculate G2’s Best Software Awards here.
How many reviews does a vendor need to be eligible?
To be included in one of G2’s Best Software Sellers or Best Software Products Lists, a software seller or product must receive at least 50 approved and published reviews during the 2021 calendar year. Scores reflect only data from reviews submitted during this evaluation period.
How are the Best Software Awards different from quarterly badge lists?
For G2’s annual Best Software Awards, the scores reflect reviews submitted in the evaluation period - in this case, the calendar year 2021. Other G2 reports might include more or less data which would potentially show different rankings for software sellers and software products. Also, broadly-defined “Other” categories such as “Other Marketing Software” and “Other IT Security Software” were excluded to ensure we were evaluating products with relevant comparative scoring.
Read more about G2’s research scoring methodologies.
Can software sellers and products win multiple awards?
Yes. A software seller and/or product has the potential to be named on multiple lists based on its eligibility and rankings.
How are reviews verified and vetted?
It is important to us at G2 to be objective and trustworthy, with reviews being thoroughly vetted. To ensure this, we require the use of a LinkedIn™ account or verified business email address to validate a G2 reviewer’s identity and current employer. We also validate reviewers by partnering with sellers and organizations to securely authenticate users through select platforms. We do not allow users to leave reviews for their current employers, former employers, or competitors.
For more information on the reviews process, view G2’s community guidelines.
Were G2’s 2022 Best Software Lists researched and published using the same methodology and criteria as past years? If not, what is new?
There are a few changes to G2's Best Software Lists this year. To be more inclusive of software sellers and products, we reduced the number of vendor-level reviews per calendar year to be eligible - from 100 to 50. Being eligible of course does not guarantee inclusion on a list.
We also added new persona-based lists, such as "Best software for professionals in marketing." Net-new categories this year that enable greater segmentation include those for:
- CAD & PLM Products
- Collaboration & Productivity Products
- Commerce Products
- Content Management Products
- Design Products
- Development Products
- IT Infrastructure Products
- Office Products
- Security Products