Direct mail automation software automates the process of sending letters, postcards, and any form of physical mail. Used most frequently by marketers, these tools digitize the tracking and targeting of direct mail campaigns by enabling their creation, personalization, sending, and results tracking. These tools can be used alongside marketing automation software to trigger digital events, such as sending an email, based on the confirmed delivery of a piece of direct mail.
To qualify for inclusion in the direct mail automation category, a product must:
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Inkit is a direct mail automation platform that helps businesses acquire, engage, and connect with their online customers in the offline world. With Inkit, direct mail sends are more efficient and effective than ever before. Use Inkit to help you synchronize your offline marketing with your online marketing. Automatically send postcards, letters and more with a personalized touch for no extra cost. Direct mail pieces are sent to customers based on events or triggers -- enabling you to acquire, reengage, and retain customers over the long term.
Postalytics is the leading all-in-one direct mail automation tool. Today’s marketer has more options than ever to reach target audiences. Yet it has never been harder to earn attention and engagement. Build unexpected experiences that engage your prospects and accelerate your pipeline. Postalytics has changed direct mail marketing with full automation and real-time analytics. You get unprecedented visibility and power to stay one step ahead of the competition.