First of all, I like the way to install and configure - Very Easy Step by Using GTM or Code. Just A Single Code and Get it Done.
Second is Each and Every Second, Review, Insights Interest Showcase in Video Format. Heatmaps is also a great feature.
I am new for now - reviewing in just after 10 min of signup at Smartlook - but I feel I should share my experience as a new user and ofcourse i am exploring it more and will look into it details.
And Yes - It helps me to give a clear understanding about what user looking, searching and react more. So I can get my platform more better in terms of design and options.
- User Insights in terms of Interest, Thoughts and Where to convert
- Remove unwanted things by adding user interest things.