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Smartlook Reviews & Product Details

Profile Status

This profile is currently managed by Smartlook but has limited features.

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Pricing

Pricing provided by Smartlook.

Free

$0.00

Business

$55.00

User Insights

Average based on 874 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

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Smartlook Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Smartlook, and what problem is it built to solve?

Smartlook is used to understand how people interact with websites and apps. Session recordings and behavioral views help teams investigate user problems and spot opportunities to improve the experience.

What languages does Smartlook support?

Smartlook supports 1 language: English.

What company sizes and industries is Smartlook the best fit for?

Smartlook appears most strongly represented among small businesses, with mid-market and enterprise teams also using it. Positive users span several industries, with software and IT, marketing, financial services, and retail especially visible.
  • Small businesses: The clearest concentration of positive users.
  • Mid-market: A recurring group, particularly in software and IT-related work.
  • Enterprise: Also represented, including teams in software, IT, and financial services.
  • Industries: Software and IT, marketing and advertising, financial services, and retail are prominent use contexts.

How long does it take to implement Smartlook across a team?

Smartlook is often live in under a day, though some implementations take longer. The reported go-live experience includes these ranges:
Time to go live Relative frequency
Under 1 day Most common
Under 1 month Also recurring
1–3 months Less common
3–6 months Occasional

What customer support options does Smartlook provide, and how do users find the overall support experience?

Smartlook provides support through phone, email/help desk, and chat. The support experience is often described as helpful and responsive, particularly when teams need setup guidance, though some users have run into slower or less effective follow-up.

What is the experience like for teams switching to Smartlook from another tool?

Switching to Smartlook has often meant moving from tools such as Hotjar, FullStory, Crazy Egg, or other session and heatmap products. Users describe choosing it for lower cost, easier navigation or setup, stronger session recordings, and a combination of web and mobile analysis; experiences are not uniform, and some still note limits in usability or integrations.

What features or capabilities could make Smartlook even more useful?

Smartlook could be more useful with greater flexibility in how teams filter, analyze, and manage captured sessions. Recurring improvement ideas include:
  • Expand filtering and segmentation options, including more flexible conditions and ways to isolate users, events, and heatmap audiences.
  • Make dashboards and reports more customizable, with clearer visualizations and easier data exports.
  • Improve heatmap controls, including easier handling of changing pages and more ways to segment or revisit heatmap data.
  • Add finer recording controls so teams can choose which pages or users to capture and manage recording volume more precisely.

Smartlook Reviews (874)

View 2 Video Reviews
Reviews

Smartlook Reviews (874)

View 2 Video Reviews
4.6
874 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

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Rylee S.
RS
Rylee S.
Technical Product Manager
Mid-Market (51-1000 emp.)
"Smartlook Makes Troubleshooting Customer Issues Easy"
4.5/5
What do you like best about Smartlook?

Smartlook is a good resource to help troubleshoot a customer's issue as you can see exactly how an issue occurred. Review collected by and hosted on G2.com.

What do you dislike about Smartlook?

I dislike that sometimes recordings cut off and it misses the issue Review collected by and hosted on G2.com.

Victoria M.
VM
Victoria M.
QA Engineer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Attractive, easy-to-use analytics for tracking user behavior"
3.5/5
What do you like best about Smartlook?

- Clean, attractive interface that’s relatively easy to navigate

- Custom dashboards let us focus on the metrics that matter

- Useful Free plan - great for trials and small projects

- Good toolset for collecting analytics and monitoring user actions Review collected by and hosted on G2.com.

What do you dislike about Smartlook?

- The interface can feel overloaded at times despite being convenient

- Occasional visual glitches/small UI inconsistencies appear from time to time Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Verified User in Market Research
Mid-Market (51-1000 emp.)
Originally submitted 7/6/2023
"I use Smartlook to understand user behavior on our website"
5/5
What do you like best about Smartlook?

I like the best about Smartlook is that it helps me easily create heat maps and thus receive visual analytics of user behavior on our website, for example where user drop-off happens, etc. I use this everyday at work to see how users are using our website, which button are they clicking on, which button they are skipping, it helps me as a PM to make informed UI/UX decisions. Review collected by and hosted on G2.com.

What do you dislike about Smartlook?

There is not much that I dislike about Smartlook however I would say that they can improve their UI/UX to make it more easy to use and more straightforward, also they can improve dashboard analytics. Review collected by and hosted on G2.com.

Verified User in Design
UD
Verified User in Design
Small-Business (50 or fewer emp.)
"Smartlook for user behavior analysis"
3.5/5
What do you like best about Smartlook?

Smartlook is easy to use and has a free usage option. I track users who visit my website several times a week. The feature of viewing user movements at a higher speed saves time. It doesn't put too much load on the website. Review collected by and hosted on G2.com.

What do you dislike about Smartlook?

The downside is that it only keeps a 1-month tracking record when used for free. It's also more difficult to create a heat map than other similar applications, and the created heat map remains active for a short time and then deactivates automatically. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
Originally submitted 10/13/2021
"Smartlook was okay, but now we use MS Clarity"
2/5
What do you like best about Smartlook?

Smatlook has a simple UI and is easy to set up, we are able to do custom heatmaps, funnels and other things that help us understand our users - and potential users so we don't have to guess when we are making decisions. Review collected by and hosted on G2.com.

What do you dislike about Smartlook?

It became cumbersome to use and there were various issues. Price was also a concern, so we moved to MS Clarity recently. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Verified User in Media Production
Mid-Market (51-1000 emp.)
"Best to observe users and find bugs"
5/5
What do you like best about Smartlook?

You will get all the user screen screen recordings. It's best for designers and PMs. It will also help you identify bugs and you can search specific users via custom user id.

Heatmap is also of great use. Review collected by and hosted on G2.com.

What do you dislike about Smartlook?

Sometimes it's slow. The player UI can be improved. It doesn't offer bulk search based on user ids Review collected by and hosted on G2.com.

Shubham P.
SP
Shubham P.
Digital Marketing Associate
Mid-Market (51-1000 emp.)
"Easy way to analyze user behavior on a webpage"
4/5
What do you like best about Smartlook?

The most helpful feature of Smartlook is that it makes it easier for us to analyze user activities behavior on our webpages. It helps us to improve the user interface and user experience on our website. Review collected by and hosted on G2.com.

What do you dislike about Smartlook?

There is nothing much to dislike about Smartlook, but there are few things that needs to be improved for sure, like the filter options, error explanation and user interface. The filters should have more options like country and state selection to check the users interacting from our targeted locations. Second is error explanation. Sometimes the error does not properly explains what actually happened and what we need to improve. And the third is user interface. User interface might be difficult for the new users. Review collected by and hosted on G2.com.

Abdulhafeth S.
AS
Abdulhafeth S.
CEO
Mid-Market (51-1000 emp.)
"Smartlook is really good at helping you observe the user behavior"
2.5/5
What do you like best about Smartlook?

We used it for https://quizplus.com I like the video recording, integrating it with the events, and the user profile. Also it is one of the best in terms of easiness of usage Review collected by and hosted on G2.com.

What do you dislike about Smartlook?

bugs in the recording.

bugs in the funnel reports

slow in fixing the issues

slow in handling long period of time Review collected by and hosted on G2.com.

Mathew  V.
V
Mathew V.
Mobile Apps
Computer Software
Small-Business (50 or fewer emp.)
Originally submitted 9/25/2023
"The Best Real App tracker"
5/5
What do you like best about Smartlook?

app tracking for analytics with real time monitioring with ease of use and impementation with great feature in support and integration in frequency use Review collected by and hosted on G2.com.

What do you dislike about Smartlook?

package plan steps need to add more for the billing Review collected by and hosted on G2.com.

M. P.
MP
M. P.
Marketing Agency Owner
Small-Business (50 or fewer emp.)
"Smartlook: A Must-Have for Website Analytics"
5/5
What do you like best about Smartlook?

I recently started using Smartlook for my website and am thoroughly impressed with the app. The user-friendly interface makes it easy for me to navigate and understand the data. What I like best about Smartlook are the in-depth visitor recordings that provide valuable insights into user behavior. This has helped me make informed decisions on how to improve my website's user experience.

Another feature that I appreciate is the seamless integration with popular website builders and e-commerce platforms. This has saved me a lot of time as I no longer have to switch between different tools to get the information I need.

Overall, I highly recommend Smartlook for anyone who wants to understand their website's visitors better and improve their performance. Review collected by and hosted on G2.com.

What do you dislike about Smartlook?

I haven't encountered any significant drawbacks with Smartlook. However, as every website and business has different needs and requirements, it's possible that some users may not find all the features they need in Smartlook. In such cases, it may be worth exploring alternative options to find the best fit for their needs. Review collected by and hosted on G2.com.

Response from Lara Pieterse of Smartlook

Hi there,

Wow, thanks for the glowing Smartlook review. I'm thrilled to hear you are gaining so much value from the product. I you haven't already, I'd like to invite you to join our Smartlook community. It's a great place to learn more about Smartlook --> https://bit.ly/smartlook-community.

All the best,

Lara

Questions about Smartlook? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Inbaraj, M.
IM
Inbaraj, Maragathameena (TNQ Software)
•
Last activity about 5 years ago

Is there any reason why smartlook would not record some portions of the user session?

GU
Guest User

What is Smartlook used for?

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Pricing Options

Pricing provided by Smartlook.

Free

$0.00

Business

$55.00

Enterprise

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Smartlook Comparisons
Smartlook Features
Sessions - Digital Analytics
Heat Maps
Session Replays
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