It's a very useful platform for automatization, very intuitive if you already know how to use similar design programs. It also has some plugins you can add to integrate your work from photoshop to celtra, that way you can have the KVs already done without having to rework in order to generate more options from that design. It's fast and easy to use, whenever you have doubts on how to use it they have a support section where you can search for the best practices and they are very well explained with images, examples and some videos. It also provides a % ranking the performance of your ads using AI allowing you to fix or improve the ads to get a better performance rating, honestly it's a very complete platform, totally worth the price value.

Ability to version and test out different creative copy and push this across multiple platforms across paid media and other channels

What I like most about Celtra is the ability to work with multiple assets efficiently and the way the platform is structured to save time. The logic behind project organization makes complex campaigns easier to manage, and the asset optimization helps keep file sizes under control. Overall, it's a convenient, practical, and reliable tool that I genuinely enjoy using.