Celtra Reviews & Product Details

Strong video & rich-media capabilities – Especially for CTV and high-impact display, Celtra handles heavy creatives while still keeping performance in check.

Ad server–agnostic – Creatives work smoothly across platforms like TTD, DV360, Meta, etc., which reduces rework and troubleshooting.

Built-in QA and version control – Makes audits, updates, and fixes much easier, particularly when multiple stakeholders are involved. Review collected by and hosted on G2.com.

Debugging isn’t always intuitive – When something breaks (tracking, click-through, macros), finding the exact root cause can take time.

Preview vs live discrepancies – Creatives may look fine in Celtra preview but behave differently once live in platforms like TTD or on certain publishers.

Overkill for simple creatives – For basic banners or quick turn requests, Celtra can feel like more work than necessary. Review collected by and hosted on G2.com.

Being someone who leads projects and teams, I think Celtra is very useful. It's especially helpful when it comes to how mobile rich media works well on phones and tablets. The user interface (UI) is easy to use, which makes working with creative stuff much easier. I really like the customer service they offer; their help and teaching have been very important in making special sets that truly get noticed. Review collected by and hosted on G2.com.

Adding third-party trackers and tags during the build stage can sometimes be harder than needed. The process of making rules and measures for checking creative work usually seems more difficult than it needs to be. Review collected by and hosted on G2.com.

The layout and design options are great. Review collected by and hosted on G2.com.

I wish there were an easier way to animate. I understand that the current way gives you the most flexibility to do what you want but I wish there were a template animation that could be used first and then adjusted to your liking. Review collected by and hosted on G2.com.

I like the fact that Celtra is easy to use, even for those with no design experience. Its effectiveness in delivering campaigns exactly as designed also adds to its undeniable appeal! The platform allows teams of people from different departments and external contributors to all have access to their own creative, making collaboration a breeze. It allows us to create dynamic, engaging ads with interscroller units while keeping our clients entertained - delivering successful results every time. Review collected by and hosted on G2.com.

I dislike the lack of a rapid response team for incidents in Celtra. In addition, the price point is too high and unnecessarily restrictive, leading practitioners to develop their own solutions rather than buy in. This resistance has been exacerbated as vendors like In-Housing have also gained traction in the digital marketing space. Review collected by and hosted on G2.com.

Working with Celtra feels like there is always something innovative for businesses in terms of looking to increase the speed and quality of creative production for display marketing. It gives us freedom to create unique solutions for clients which are tailored to brand specific needs, ensuring that the highest standards of quality and creativity are met. The platform also fills the gap for clients who do not have in-house creatives for handling display marketing. Beyond this, platform also offers extensive creative analytics, allowing users to track and analyze their creatives in order to ensure that they are achieving the desired results. Overall, Celtra Platform is a great solution for businesses looking to increase the speed and quality of creative production. It provides freedom to create unique creative solutions. Highly recommended. Review collected by and hosted on G2.com.

Not all formats are RTB compatible, creatives are not exportable, sometimes the creative in builder doesn’t look exact like in live enviroment, likely due to differences in screen ratio and address bar which is not present in the preview. Review collected by and hosted on G2.com.

Cross-collaboration across multiple teams. This is particularly helpful when you are working with multiple teams in multiple markets. The access to one creative set to build off of is tremendously helpful. Review collected by and hosted on G2.com.

Sometimes the creative weights in Celtra aren't very apparent and you only find out about it when trying to traffic. Making the creative weight easier to access when building out assets would be great. Review collected by and hosted on G2.com.

I appreciate Celtra Ad Creator the most for its remarkable usability, speed, intuitiveness, and power. The component-based drag-and-drop platform is known to create a "templated" design; however, this has been proved wrong as it provides comprehensive features that let you make captivating ads with HTML5 mobile technology swiftly. Compared to bulky Flash banners, which take a reasonable amount of time in quality assurance tests, code-free creation via Celtra removes such issues while still producing reliable results ideal for professionals in the visual arts industry. Review collected by and hosted on G2.com.

I wouldn't say I like the complexity of Celtra's report-making tool. It can be challenging to generate customized reports due to their obscurity and lack of intuitive design. Additionally, it is not straightforward when replacing creative assets within a campaign folder; often, elements are removed instead of improved upon, necessitating us to develop unique solutions for maintaining functionality. Review collected by and hosted on G2.com.

It's an easy platform to use, and is very user friendly. Review collected by and hosted on G2.com.

Often opens too many tabs as I work around the platform. My company thinks it's too expensive. Review collected by and hosted on G2.com.

I´ve been testing several ad builders, a lot; Celtra wins in every parameter, easy to use, scalable, fast, solid, friendly environment, metrics, reports, etc Review collected by and hosted on G2.com.

I work from Latin America and will be very usefull to have a support documentation in Spanish. Review collected by and hosted on G2.com.