I use Mixpanel to understand where users drop off, what drives engagement and retention, and how different cohorts perform over time. I can build funnels, compare cohorts, and create nuanced segments, then feed those segments to my CLM tool for targeting and do end-to-end analysis in one place. I like being able to create analyses, trends, and cohorts independently without relying on the data team for every small query. The funnel and retention reports are particularly useful. I can break a journey like install to signup down step by step and see what needs fixing or improving instead of guessing. I also like the flexibility to create custom reports, apply filters, and break data down by different event and user properties within minutes. I can explore data from different angles and use custom formulas, tables, and charts.