Active user count. We use it to track and count the unique users who visit our app.

Instant session replays, error reporting, and AI agent analysis that allows me to gain insight on usage using natural language.

The event-based tracking model, combined with the Flows and Funnels reports, gives me immediate clarity on exactly where users drop off in our product. I can segment any event by user properties in seconds, and the interactive query builder lets me answer my own product questions instead of filing tickets with the data team. Real-time data updates and shareable Boards have also reduced our team’s weekly reporting prep from hours to minutes, making it much easier to stay on top of what’s happening.