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Similarweb

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1,595 reviews
  • 5 profiles
  • 16 categories
Average star rating
4.5
#1 in 2 categories
Grid® leader
Serving customers since
2007
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Profile Name

Star Rating

1096
445
39
6
9

Similarweb Reviews

Review Filters
Profile Name
Star Rating
1096
445
39
6
9
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
06/22/2026
Validated Reviewer
Verified Current User
Review source: Organic

Easy Setup and Powerful Insights for Competitor & Keyword Tracking

It helps me compare competitors, track keyword performance, and understand AI traffic. The prompt samples and other tools are useful for AEO optimisation. It’s also easy to set up and navigate, similar to GA4. And if I get stuck, the chatbot is genuinely helpful.
LS
Luciana S.
IT Manager at Fisiotrainers
06/11/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Resourceful Market Intelligence with Clear Insights and Strong SEO Tools

Similarweb is resourceful in providing us with detailed market intelligence data and website traffic reports We get valuable details on our competitors performance and the most effective digital strategies that they deploy The dashboard for Similarweb has versatile and clear visualization capabilities that ensures we get the right insights Similarweb is impressive in helping us identify the audience behavior, traffic sources and the engagement metrics We have brilliant SEO research support and keyword optimization tools from this program The software is determined in conducting comprehensive market research, strategic planning and this foster business development Similarweb significantly increases analytics engagement across all geographical regions and industries
David V.
DV
David V.
05/30/2026
Validated Reviewer
Verified Current User
Review source: Organic

Complete tool for market and competitors surveillance

The App Analysis and AI traffic source has improved during last months along with the sourcing split on more detailed categories. There is a clear work on improving the tool progressively

About

Contact

HQ Location:
New York

Social

@Similarweb

What is Similarweb?

Digital is now the most important driver of growth and profitability for just about every business. Similarweb offers a platform that provides a 360-degree view of digital landscapes, including Research Intelligence tools (benchmarking, audience analysis, and more), Market Intelligence tools (keyword analysis, marketing channel performance and more), Sales Intelligence, Shopper Intelligence, and Investor Intelligence. Trusted by leading global brands, our insights equip businesses with a digital edge, enabling them to outperform competitors and win their markets. How do you position yourself against your competitors? Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Our keyword data, updated weekly from actual user searches, along with detailed breakdowns of website traffic by channel and in-depth insights within a domain, ensure unparalleled accuracy and freshness. We also provide extensive metrics on apps, landing pages, ads, conversion analysis, and segment analysis for virtually any website. No other platform matches our detailed, fresh, granular, and visually appealing data presentation level.

Details

Year Founded
2007
Ownership
NYSE: SMWB