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Similarweb

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1,369 reviews
  • 5 profiles
  • 15 categories
Average star rating
4.5
#1 in 2 categories
Grid® leader
Serving customers since
2007
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Profile Name

Star Rating

980
348
28
5
8

Similarweb Reviews

Review Filters
Profile Name
Star Rating
980
348
28
5
8
AM
Abdallah M.
01/16/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Assistant Brand Manager

Is how clear and practical the insights are. It doesn’t just show numbers, but helps you understand why performance is changing and where opportunities or gaps exist. From a brand and marketing perspective, it’s very useful for benchmarking competitors, spotting trends early, and making data-driven decisions without overcomplicating the process.
MH
Maxwell H.
01/15/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Clean, Easy Competitor Benchmarking with Actionable Traffic & Keyword Insights

Similarweb makes it easy to understand where competitors are gaining traction and which channels are actually driving their growth. I regularly use the traffic source breakdown and keyword views to spot gaps in our acquisition strategy and validate new ideas before testing. The interface is clean, the data is easy to interpret, and it doesn’t take long to get value even if you’re not a data specialist. It’s especially helpful for quick benchmarking and explaining market movements to stakeholders.
Christina W.
CW
Christina W.
01/14/2026
Validated Reviewer
Review source: Organic

Rich Data and AI Capabilities with Room for Improvement

I use Similarweb for SEO-related tasks, web analytics data, and conducting benchmarking exercises. It serves as a source of data for me, and its modules are structured nicely so I can find what I need easily. I appreciate the rich data it offers, which makes it one of the best third-party tools for pulling public data. I also like its new AI capabilities, which are good for a holistic view of performance, SEO clarity, and trend spotting. Its GEN AI search capabilities help me stay ahead of the curve where ranking on AI overview is important. The initial setup was very easy since it's pretty user-friendly, and it definitely helps that we have a dedicated account team.

About

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HQ Location:
New York

Social

@SimilarWeb

What is Similarweb?

Digital is now the most important driver of growth and profitability for just about every business. Similarweb offers a platform that provides a 360-degree view of digital landscapes, including Research Intelligence tools (benchmarking, audience analysis, and more), Market Intelligence tools (keyword analysis, marketing channel performance and more), Sales Intelligence, Shopper Intelligence, and Investor Intelligence. Trusted by leading global brands, our insights equip businesses with a digital edge, enabling them to outperform competitors and win their markets. How do you position yourself against your competitors? Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Our keyword data, updated weekly from actual user searches, along with detailed breakdowns of website traffic by channel and in-depth insights within a domain, ensure unparalleled accuracy and freshness. We also provide extensive metrics on apps, landing pages, ads, conversion analysis, and segment analysis for virtually any website. No other platform matches our detailed, fresh, granular, and visually appealing data presentation level.

Details

Year Founded
2007
Ownership
NYSE: SMWB