--- title: Sprout Social Reviews meta_title: 'Sprout Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7207 reviews by the users' company size, role or industry to find out how Sprout Social works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 7207 scale: '5' date_modified: '2026-10-24' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Sprout Social Reviews & Product Details

Pricing

Pricing provided by Sprout Social.

Essentials

Starting at $79.00
1 user/per month (billed annually)
Sprout Social Solutions
(1)

See how Sprout Social products can work together to solve real problems.

Sprout Social Reviews (7,207)

View 21 Video Reviews
Reviews

Sprout Social Reviews (7,207)

View 21 Video Reviews
4.4
7,207 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and multi-platform scheduling capabilities of Sprout Social, highlighting how it simplifies managing multiple accounts and streamlines content posting. The intuitive interface and helpful analytics features enhance user experience, making it easier to track performance and engagement. However, some users note limitations with native posting features, which can require additional steps for certain tasks.

Pros & Cons

Generated from real user reviews
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Aria C.
AC
Aria C.
Social Media Manager
Retail
Mid-Market (51-1000 emp.)
"All-in-One Marketing Solution with Excellent Support and Insights"
5/5
What do you like best about Sprout Social?

Sprout has different facets that aid all marketing team members from reporting to publishing that provides support and insight into your social channels. It is easy to onboard and start the same day. It is port of my daily tools. I especially appreciate the addition of the app monitoring capabilities. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish there was something that I didnt like! I think the one piece missing is the ability to better sort folders for larger organizations and get a clearer cut org structure. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're glad to hear that it has been helpful in providing support and insights for your social channels. Your feedback about the folder sorting for larger organizations is noted and will be considered for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Kathryn ''Katy" S.
KS
Kathryn ''Katy" S.
Digital Marketing Manager
Enterprise (> 1000 emp.)
"Unmatched Reporting, Easy Setup"
4.5/5
What do you like best about Sprout Social?

I think the reporting feature in Sprout Social is absolutely unmatched. I've used other social scheduling tools, and they do not offer the same level of reporting that Sprout Social provides. This makes the reporting capabilities amazing for me, allowing more effective data sharing with my C-suite compared to any other social media tool. Additionally, the setup was super easy, which is great for new team members. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish that there were more options for scheduling YouTube videos via Sprout Social. I feel that Sprout could do a better job of integrating video scheduling for YouTube, which would allow you to fill in all of the information that you could fill in on YouTube when uploading a video there natively. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We appreciate your feedback on Sprout Social's features and how they've benefited your social team. It's great to hear that scheduling posts and analyzing analytics have been valuable for your brand. We understand your concerns about the lack of Reddit integration and the additional cost for Social Listening features. Your input is important to us and will be shared with our team for review. Thank you!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Alison M.
AM
Alison M.
Social Media Manager
Mid-Market (51-1000 emp.)
"Social Media Manager and professional in the nonprofit space"
4.5/5
What do you like best about Sprout Social?

I like how intuitive and organized the platform is—it makes it easy to manage multiple accounts, schedule content, and monitor engagement all in one place. The reporting tools are also super helpful for pulling quick insights to share with stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish the platform allowed for more customization in reports and had deeper analytics for newer platforms like Threads, TikTok, and Bluesky. Sometimes the approval workflows can also feel a bit clunky for larger teams. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your feedback! We're thrilled to hear that you find Sprout Social's UI intuitive and our Reports easy to analyze. We appreciate your feedback about the challenges with scheduling video posts, and we'll definitely share this with our team for further improvement. We're glad to hear that Sprout Social is helping you with social media Reporting and analytics, as well as linking posts.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Heidi E.
HE
Heidi E.
Social Media Manager
Mid-Market (51-1000 emp.)
"Easy Setup with Powerful, Granular Customization in Sprout Social"
4/5
What do you like best about Sprout Social?

I find the platform very easy to customize and fit your specific needs as an organization. Sprout Social does a great job at making it easy and simple to create custom reporting dashboard, calendars, inboxes, etc. While they make it easy and simple to setup they still offer very detailed customization that can be filtered and alternated in very granular ways. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I think that Sprout Social doesn't have the most easy to use AI features and this is something that can be improved on. AI could be more intuitive to creating custom listening dashboards, analyzing these dashboards, pulling our top level insights, etc. I also think that the integration with Employee Advocacy is not the best. You cannot edit/interact with all the capabilities of Employee Advocacy within the Sprout Social platform. This makes it difficult to access all elements of the platform in a single setting. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

It’s great to hear Sprout Social gives you the flexibility and streamlined workflow to manage social for a large organization—even with a team of one. Thanks for highlighting opportunities to make AI more intuitive and Employee Advocacy more accessible within Sprout. Your feedback helps guide our improvements.

Alice B.
AB
Alice B.
Director of Social media
Small-Business (50 or fewer emp.)
"Powerful Geo-Targeting, Smart Inbox, and AI Reporting in One Platform"
4.5/5
What do you like best about Sprout Social?

The ability to geotarget video content organically, meaning we are able to offer targeted posting to clients, without having to use ad spend where it may not be necessary. The smart inbox feature that allows us to moderate a client's entire social catalogue in one place, and report comments without having to enter the network itself. Being able to schedule all platforms at once, and edit content to tailor to each platform all in one place. Have unlimited account connections without needing to upgrade my plan. The reporting feature integrating with AI, so I am able to ask for a tailored report without having to manually select what it is I am looking for. It's integration with 3rd party platforms, making content creation easier. The ability to reach out to support via email or chat. Mobile app that lets me look at posts from my phone without needing to use the desktop version for quick scheduling options. Once the video has uploaded, it will immediately schedule quickly, unlike other platforms which take time on upload and saving. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The cost is quite a lot more than other platforms, and there are limited advantages that make it the best option. You would need a very specific feature, to make paying the price worthwhile, and even then, it is slightly eye watering. The mobile app does not allow for individual platform edits, which is very inconvenient, when things need to be changed cross platform. Despite the advanced features of sprout, you are unable to upload custom thumbnails to TikTok, which other much cheaper services allow you to do. This is causing issues amongst my clients, and ultimately leads me to feel like I am wasting my time creating these assets, when they are only effective across Instagram. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

It’s great to hear Sprout Social is helping you reach local audiences organically, streamline comment moderation, and save time across 14+ clients. We’re sorry the cost and mobile app limitations make the experience less valuable, especially with platform-specific edits and TikTok thumbnails. Thank you for calling these out—we’ll make sure your feedback reaches the right teams.

Tammy P.
TP
Tammy P.
Chief Communications Officer (CCO)
Small-Business (50 or fewer emp.)
"The best tool for social media teams"
5/5
What do you like best about Sprout Social?

I love being able to load videos directly into Sprout, the al features that help us with alt text and scheduling out posts! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I dislike the hefty expense for nonprofits, although there is a discount for nonprofits. But for many grassroots nonprofits, Sprout would be out of their budget. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that you love the video loading feature and the tools for alt-text and post scheduling. We understand your concerns about pricing for nonprofits, and we appreciate your feedback. We're constantly working to improve our offerings and make them more accessible to organizations of all sizes.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Rebecca M.
RM
Rebecca M.
Social Media Manager
Enterprise (> 1000 emp.)
"Would Recommend Sprout"
4.5/5
What do you like best about Sprout Social?

I love how simple it is to use. I have been using it for a few years now and it has made my life as a social media manager so much easier. Now that they've done it where I can schedule all my posts for all my platforms at once, has been a game changer! Whenever I have a question, I reach out to their support and get a response quickly. It's very easy for anyone to use and I love that all of the accounts that I run can be added. This is my right hand man during my work day, I use it all day every day. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Nothing at the moment, my use for it is fairly simple so I can do all that I need right through the platform. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for recommending Sprout Social! We’re thrilled that easy scheduling across platforms has made your workday more efficient. It’s great to hear our support team is there when you need us, too.

KH
Kaitlyn H.
Social media and content coordinator
Mid-Market (51-1000 emp.)
"Sprout Social Makes Multi-Location Social Management Seamless"
5/5
What do you like best about Sprout Social?

What I like best about Sprout Social is being able to manage social media across multiple locations in one place. The approval workflow allows our club teams to submit content while Marketing maintains brand consistency. The Smart Inbox helps organize messages and comments, and I especially like the Campaigns feature for coordinating promotions across locations. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I don’t have any dislikes at this time. Sprout Social has been a great fit for our team and supports our needs across multiple locations. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for sharing your experience! We’re glad Sprout Social helps your team coordinate content, approvals, and community management across locations while keeping your brand consistent. It’s great to hear the Smart Inbox and Campaigns are helping your team stay organized and save time.

Kriscian H.
KH
Kriscian H.
Financial Aid Counselor
Small-Business (50 or fewer emp.)
"Powerful Analytics, Smart Scheduling, and Seamless Cross-Platform Posting"
5/5
What do you like best about Sprout Social?

The analytics and reports help the most when it comes to understanding the performance of each post, and it allows us to have a strategic plan behind everything we publish to target our audience. Another extremely helpful tool is the product’s intelligence that lets us share one post across all social media platforms, along with the ability to schedule posts in advance. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I’m not sure yet if I dislike anything about Sprout. The only thing I’ve struggled with so far is making changes to a post after it’s already been published. I’d really appreciate a feature that lets me edit the post directly from Sprout. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for sharing your experience! We’re glad Sprout’s analytics, scheduling, and cross-platform publishing help you plan strategically—and that AI Alt Text supports your accessibility and ADA compliance efforts. We appreciate your feedback about editing published posts and will share it with our team.

Cara M.
CM
Cara M.
Social Media Manager & Content Creator
Small-Business (50 or fewer emp.)
"Seamless Scheduling for 100+ Profiles with Clear, Filterable Analytics"
4/5
What do you like best about Sprout Social?

Scheduling for over 100 profiles every month is as seamless as it could be. The interface makes it very helpful and scannable when there's a lot of publishing taking place. I review the data and analytics every single month, I like the views it gives me and how I can filter to exactly the kind of data I need to see. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

When I create a draft for multiple profiles and come back to it later, the draft shows up as separate cards that I need to edit rather than editing the post in the same window. Many failed posts without reason. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

It’s great to hear Sprout’s scheduling and filterable analytics help you support 86 travel agencies as a one-person team. Thanks for calling out the challenges with multi-profile drafts and failed posts—we understand how disruptive those can be and appreciate you bringing them to our attention.

Questions about Sprout Social? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

MS
Mackenzie Shelton
•
Last activity almost 6 years ago

Does anyone have input on how they've used Sprout to improve their business? I'd love to hear what "tricks" other people have found!

2 Upvotes
1
Join the conversation
Julia A.
JA
Julia Aaker
•
Last activity 3 months ago

Sprout Social support: intuitive design, but how do you avoid slow handoffs between agents?

Pricing Options

Pricing provided by Sprout Social.

Essentials

Starting at $79.00
1 user/per month (billed annually)

Standard

Starting at $199.00
1 user/per month (billed annually)

Professional

Starting at $299.00
1 user/per month (billed annually)
Sprout Social Comparisons
Sprout Social Features
Social Analytics
Social Publishing
Campaign Optimization
Report Customizability
Report Exporting
Scalability
Competitor Analysis
Follower Analysis
Post Performance
Content Calendar
Shared Inbox
Approval Workflows