
The richness of analytics will enable us to determine precisely what features of the game and characters our fans are the most enthusiastic about. We are able to follow high activity periods of release of new content or announcements, and we have a clear response on what our players are excited about. The sentiment analysis assists us in the understanding of response to various updates which is priceless. Monitoring conversations and hash tags across platforms through a single dashboard is a feature that saves our team a lot of time. It will convert social conversations into data that is easily digestible and available to our development and marketing teams. Review collected by and hosted on G2.com.
There was a slight fine-tuning of the initial configuration of custom tracking of very niche terms community-specific. Review collected by and hosted on G2.com.
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