---
title: Sprout Social Reviews
meta_title: 'Sprout Social Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 6873 reviews by the users' company size, role or industry
  to find out how Sprout Social works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 6873
  scale: '5'
date_modified: '2026-08-14'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---


# Sprout Social Reviews
**Vendor:** Sprout Social  
**Category:** [Social Media Suites](https://www.g2.com/categories/social-media-suites)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 6,873
## About Sprout Social
Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP.



## Sprout Social Pros & Cons
**What users like:**

- Users find Sprout Social to be **user-friendly and easy to integrate** , streamlining social media management effectively. (1874 reviews)
- Users value the **post scheduling capabilities** of Sprout Social, enhancing efficiency across multiple social media networks. (1232 reviews)
- Users value the **ease of scheduling** with Sprout Social, enhancing their ability to manage content efficiently. (1190 reviews)
- Users value the **detailed analytics** of Sprout Social, enhancing their reporting and decision-making for social media strategies. (1046 reviews)
- Users praise the **centralized management** of Sprout Social, enjoying seamless integration and efficiency across multiple accounts. (953 reviews)
- Features (943 reviews)
- Reporting (881 reviews)
- Social Media Management (855 reviews)
- Multi-platform (782 reviews)
- Scheduling Posts (762 reviews)

**What users dislike:**

- Users desire **missing features** like a content calendar, improved analytics, and Instagram native tools for better functionality. (749 reviews)
- Users express frustration over **limited features** in Sprout Social, impacting flexibility and analytics capabilities for advanced needs. (548 reviews)
- Users find Sprout Social's **high cost** a barrier to entry, particularly for larger organizations needing multiple accounts. (470 reviews)
- Users express concern over **limited features and support** in Sprout Social, affecting efficiency and accuracy in content management. (470 reviews)
- Users find the **high pricing** of Sprout Social a barrier, particularly for larger organizations needing multiple accounts. (415 reviews)
- Publishing Limitations (350 reviews)
- Users find the **linking issues** troublesome, with accounts disconnecting unexpectedly and requiring constant reauthorization. (317 reviews)
- Social Media Limitations (309 reviews)
- Instagram Limitations (293 reviews)
- Difficult Reporting (275 reviews)

## Sprout Social Reviews
  ### 1. Effective Social Media Management, But Pricey

**Rating:** 1.5/5.0 stars

**Reviewed by:** Jeremy O. | Marketing and Public Information Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2025

**What do you like best about Sprout Social?**

I really appreciate how Sprout Social pulls together all of our organic and paid social media data in one clean place. It's not perfect, but for ease of use and quick reporting, I love it. The bulk scheduling, AI alt-text generation, and scheduling by date and time are all features that make tasks simpler. My absolute favorite features are publishing and reporting, which I use daily. Reporting used to be cumbersome, but Sprout makes it much easier. The reporting features were the main reason we switched from Hootsuite to Sprout Social. Plus, the initial setup was super easy.

**What do you dislike about Sprout Social?**

It's simply too expensive for non-enterprise organizations. We employ about 40 people and having just one more user license would make such a huge difference for us. This disappointment is especially exacerbated because there does not seem to be any preferential treatment towards non-profit organizations.

**What problems is Sprout Social solving and how is that benefiting you?**

I use Sprout Social to aggregate all our social media data in one place, making reporting easier. The bulk scheduling and AI text generation simplify tasks, and I especially value the publishing and reporting features for meeting federal requirements.

**Official Response from Mira Sekhon:**

> Thank you for your feedback! We're pleased to hear that Sprout Social helps you organize your posts and run Reports efficiently. We understand your concerns about pricing and locked features, and we continuously strive to improve our offerings to provide the best value to our customers.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

  ### 2. Clean and Easy to Use, but Too Limited for Custom Workflows and Large Teams

**Rating:** 1.5/5.0 stars

**Reviewed by:** M C. | Principal Brand Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 14, 2026

**What do you like best about Sprout Social?**

If your workflow and needs are basic, it's a clean platform with an easy-to-use interface. The publishing calendar is very clean. I also like the functionality to be able to push a LinkedIn post from the brand into Advocacy for employees to interact with.

**What do you dislike about Sprout Social?**

If you need any sort of custom tags, workflows, or structure, Sprout just can't do it. You can make it your own, but it's not truly customizable if you have specific business needs or processes. If you're running a large social team or have different teams managing different accounts, it can get tricky.

**What problems is Sprout Social solving and how is that benefiting you?**

Right now we only use the Employee Advocacy feature because that is super easy for uploads and also super easy for the users to understand. It has helped us drive a lot of traffic back to our site. In fact, our employees drive more traffic than our brand LinkedIn. The Weekly Digests are helpful. and so are the newsletters.

**Official Response from Max Pete:**

> We appreciate your feedback on the clean and easy-to-use interface of Sprout Social. We understand the limitations for custom workflows and large teams, and we are continuously working to improve our platform to better meet the needs of all users.

  ### 3. Good Features but Overpriced

**Rating:** 2.0/5.0 stars

**Reviewed by:** Joy S. | Brand Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 15, 2025

**What do you like best about Sprout Social?**

I find Sprout Social to be pretty user-friendly, which makes it easy to understand for new people starting out. We use it for responding back to customers on certain channels like Facebook and tracking interactions there. It's also valuable for reporting and looking at historical data. I particularly like the inbound communications box and the social stats and reporting features, which are most valuable in my usage.

**What do you dislike about Sprout Social?**

I think Sprout Social feels very expensive for what it is, especially with what's out there these days. We haven't taken the time to see about switching to another platform. Also, I feel like they try to have you take classes in AI instead of just having helpful reps. I'm also frustrated with how expensive it is to add another seat.

**What problems is Sprout Social solving and how is that benefiting you?**

I use Sprout Social to respond to customers on channels like Facebook, track interactions, and for reporting. It's user-friendly for new starters.

**Official Response from Mira Sekhon:**

> Thank you for being a loyal Sprout user for seven years! We're thrilled to hear you find our platform easy to use and appreciate its integration capabilities. We value your feedback about not feeling like a customer and missing some advanced features. Your input helps us improve and better cater to your needs. We're continuously working on improving our platform to provide a more personalized experience for our customers. If there are specific features you'd like to see or if you need help with anything, please feel free to reach out. We're here to help and ensure you get the most out of Sprout Social. 

  ### 4. Saves Time but Overpriced for Small Businesses

**Rating:** 1.5/5.0 stars

**Reviewed by:** Gabby H. | Senior Social Media Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 16, 2025

**What do you like best about Sprout Social?**

I like that Sprout Social is easy to use, especially its user interface. It is pretty simple when it comes to scheduling, reporting, and looking at the inbox. These are the main things I use for client agency social media management, and having everything in one place makes it really valuable to me because it saves time.

**What do you dislike about Sprout Social?**

I think there's a lot going on within Sprout Social. There's a lot of different features, and I think it's more for someone at a higher level. So if there was an option for people who are just starting out or smaller, less features packages, then it'd be great because I'm not going to be able to use Sprout Social when I open my own business because of the price.

**What problems is Sprout Social solving and how is that benefiting you?**

Sprout Social solves the issue of becoming unorganized with scheduling posts and makes reporting really easy. It's valuable because it combines scheduling, reporting, and inbox management in one place, saving me time for client agency social media management.

**Official Response from Mira Sekhon:**

> Thank you for sharing your positive experience with Sprout Social. We're thrilled to hear that our platform has been instrumental in streamlining your content planning and client management. We understand pricing concerns for smaller businesses and are continuously evaluating ways to make our platform more accessible.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

  ### 5. Smart Inbox Shines But Support Lacks

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about Sprout Social?**

I find Sprout Social's Smart Inbox incredibly useful as it makes reading and responding to all the comments and DMs we receive each day quick and easy. Additionally, the ability to save responses and apply rules or tags for categorizing messages is really helpful.

**What do you dislike about Sprout Social?**

Honestly, most of Sprout Social could be significantly improved outside of the Smart Inbox. However, the main thing that needs improvement is their customer support. We used to have a dedicated support person whom we met with regularly to discuss needs, strategy, etc. They've since laid off a lot of their staff in favor of AI, which is immensely disappointing and has significantly tainted our perception of the company.

**What problems is Sprout Social solving and how is that benefiting you?**

Sprout Social makes community management and tracking responses easy. The Smart Inbox simplifies reading and answering comments and DMs, while saving responses and applying rules help categorize messages effectively.

**Official Response from Max Pete:**

> We're thrilled to hear that you find Sprout Social super simple and user-friendly for inbox management and role setup. We're constantly working to improve our social listening capabilities, and your feedback is valuable to us. Thank you for choosing Sprout Social!

  ### 6. Great scheduling, but missing creative features and unreliable post publishing

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** July 29, 2026

**What do you like best about Sprout Social?**

Scheduling posts and automatic determination of best posting times. This takes the guesswork out of when to post and also allows me to schedule a post across multiple platforms according to each platform's analytics.

**What do you dislike about Sprout Social?**

I am unable to search for a specific post to view analytics. I have to know what date it was posted and then sort through any posts that day to find the one I want. It is not unusual for posts to fail, and lately the first comment (where I tag Instagram users) is failing as well.

**What problems is Sprout Social solving and how is that benefiting you?**

Being able to generate analytics reports quickly and customizable criteria for generating these reports. Being able to create one post and share it across multiple platforms. The preview for how each platform will look is useful.

**Official Response from Max Pete:**

> We appreciate your feedback and understand the importance of being able to search for specific posts and view analytics. We are constantly working to improve our platform and will take your comments into consideration for future updates.

  ### 7. Inflated Analytics and an Unintuitive UI Hold Back Multi-Platform Scheduling

**Rating:** 2.0/5.0 stars

**Reviewed by:** Kia T. | Community Outreach Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 23, 2026

**What do you like best about Sprout Social?**

It's a good way to schedule content on multiple platforms. It doesn't integrate well when use different sizes of photos. The AI is as useless as it is on any other platform. The results we receive often seem overly inflated compared to actually performance.

**What do you dislike about Sprout Social?**

Results from social media seems highly inflated and posts do not translate well to different platforms. The UI is somewhat difficult to use and unintuitive.

**What problems is Sprout Social solving and how is that benefiting you?**

Sprout helps to put our social media impressions and interactions into context and explains where we have grown or diminished.

**Official Response from Max Pete:**

> We're sorry to hear about your experience. We strive to provide accurate analytics and a user-friendly interface. We'd like to learn more about your specific issues to improve our platform.

  ### 8. Slow Loads and Upload Freezes Hurt Productivity

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.)

**Reviewed Date:** July 23, 2026

**What do you like best about Sprout Social?**

Being able to schedule for multiple platforms

**What do you dislike about Sprout Social?**

Everything loads SO slowly. We have to use strange techniques to get images to upload such as clicking edit and changing the aspect ratio then changing it back to keep our original and then the image doesn't show an error. There's a video file limit which doesn't exist in Meta Business Suite.  We can't schedule for FB on here because it doesn't let us tag people correctly. Sometimes uploads just freeze for no reason or we fully enter information (copy + asset etc ) and then it freezes and we have to start over again.

**What problems is Sprout Social solving and how is that benefiting you?**

Scheduling for twitter and instagram together saves some time but not that much

**Official Response from Max Pete:**

> We're sorry to hear about the challenges you've faced with uploading and scheduling on Sprout Social. Your feedback is valuable to us, and we will use it to make necessary improvements to enhance the user experience.

  ### 9. Slow Onboarding, Limited Integrations, and Pricey for the Metrics You Get

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 19, 2026

**What do you like best about Sprout Social?**

I've only been using the platform for 2 months but I will say that I'm not totally happy. I asked for onboarding my first day and it took a month for an onboarding specialist to reach out to me. I am the new manager of our platforms & needed immediate training. I found it quicker to ask other social managers within my network to walk me through how they use it.

**What do you dislike about Sprout Social?**

There are not enough API integrations. I find myself bouncing between Sprout and native reporting to get a full picture of engagement, content trends, UGC & collab posts.

**What problems is Sprout Social solving and how is that benefiting you?**

We are able to publish content and reply to DM's sufficiently. The place where we run into issues and reporting and retrospective trends from the month. IE: understanding how many inbounds are in relation to something specific. Cross platform trends and overall campaign results.

**Official Response from Max Pete:**

> Thank you for sharing the specific challenges you face with reporting and retrospective trends. We will take this into consideration as we continue to enhance our platform's analytics capabilities.

  ### 10. Doesn't have great reporting metrics due to Meta currently.

**Rating:** 2.0/5.0 stars

**Reviewed by:** Kylee D. | Customer Experience Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 12, 2024

**What do you like best about Sprout Social?**

I really like it's scheduler for posts. It leaves some room for improvement, but overall it is easy to see what we have going out and when. I also like the reports it offers and the ease of use on my mobile device when not at my computer.

**What do you dislike about Sprout Social?**

Currently the metrics don't line up between the native platforms and Sprout. It is very frustrating. I know they are working to fix that, but the fact that we are paying for something that no longer does what we need it to is unreasonable. The social listening tool is a bit tricky. I haven't quite mastered it and it is confusing. I don't like that you have to pay for each topic individually. It would be nice to have a bundle feature like 1, 2-5, 5 or more.

Also, their customers support isn't ideal. You have to fish around in it for a while to get a real person, then it takes FOREVER to get a resolution.

**What problems is Sprout Social solving and how is that benefiting you?**

It is giving me one space to do all of my posting. I can see what we've done in the past as well as what I have scheduled for the future. This helps me stay organized as I create calendars for future months of content.

**Official Response from Mira Sekhon:**

> We're glad to hear that you're enjoying the scheduler and finding it easy to use. We appreciate your feedback on the Social Listening tool and the pricing structure for topics. We'll definitely take that into consideration for future improvements. Thank you for your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

  ### 11. Integration Issues and Unreliable Reporting Undermine Usability

**Rating:** 1.5/5.0 stars

**Reviewed by:** Erin L. | Social Strategist, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 05, 2025

**What do you like best about Sprout Social?**

I like how easy it is to filter and find posts, sort by different metrics, and seeing overall profile performance.

**What do you dislike about Sprout Social?**

Some of the social profiles do not correctly integrate into Sprout, causing incorrect reporting, or none at all. For example, we cannot see any metrics for YouTube even though the profiles are connected. We are also receiving incorrect data in Sprout from Meta platforms. There is a 1-2 day delay in organic performance when we need up-to-date reporting on a daily basis. Customer service is not helpful in navigating errors in Sprout.

**What problems is Sprout Social solving and how is that benefiting you?**

None, it's actually causing more issues than it's solving

**Official Response from Mira Sekhon:**

> Thank you for sharing your feedback. We apologize for the integration issues and unreliable reporting you have experienced with Sprout Social. We understand the importance of accurate and timely data for your social media management. We are actively working on improving our integration capabilities to ensure all social profiles are correctly connected and reporting accurately. Our team is also addressing the delay in organic performance data. 

Please reach out to our customer service team again so we can assist you in navigating these errors and provide you with the support you need. Your satisfaction is our top priority, and we appreciate your patience as we work to enhance your experience with Sprout Social.

  ### 12. Inconsistent Analytics, Limited Usability

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2025

**What do you like best about Sprout Social?**

I like that I can easily see top performing posts. At the time we switched, Sprout Social's reporting capabilities were more broad.

**What do you dislike about Sprout Social?**

I find the analytics are always different from what I see on the analytics pages on my social platforms, which has made me distrustful of the reporting tools. I don't think the publishing tool is good, especially the Instagram grid planner or SproutLink, and the mobile app is not user-friendly at all. The social listening tool setup was very poor.

**What problems is Sprout Social solving and how is that benefiting you?**

I use Sprout Social for scheduling content easily.

**Official Response from Mira Sekhon:**

> Thank you for sharing your feedback with us. We're glad to hear that you find our Reports easy to navigate and insightful. We understand your concerns about the mobile app and SproutLink functionality. We appreciate your input on these areas for improvement. We're always working on improving our platform and user experience, and your feedback is valuable in this process. Thank you for choosing Sprout Social.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

  ### 13. Intuitive Interface but Lacks Key Metrics View

**Rating:** 2.0/5.0 stars

**Reviewed by:** Ben B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 15, 2026

**What do you like best about Sprout Social?**

I like how intuitive Sprout Social is and how it provides all the data in a nice, clean view. I'm able to quickly see a month or quarterly view of our social accounts compared to a previous period or year. The initial setup was easy too.

**What do you dislike about Sprout Social?**

I want to see reach in the list view and collab-led posts.

**What problems is Sprout Social solving and how is that benefiting you?**

I use Sprout Social for tracking social media metrics like impressions, engagements, and reach. It has an intuitive and clean view that helps me quickly compare social media performance over different periods.

**Official Response from Max Pete:**

> Thank you for sharing your positive experience with Sprout Social. We understand your request for additional metrics in the list view and collab-led posts, and we'll make sure to pass this feedback along to our product team.

  ### 14. Difficult Onboarding Undermines Usability

**Rating:** 2.0/5.0 stars

**Reviewed by:** Laura A. | Marketing Manager

**Reviewed Date:** February 10, 2026

**What do you like best about Sprout Social?**

I'm still figuring that out..

**What do you dislike about Sprout Social?**

I dislike that there was no one to guide me through the onboarding process with Sprout Social. This detail wasn't shared until the very end of the sales process, and by that time we had pretty much committed to making the change from our previous vendor. It's been a struggle since we onboarded 2 months ago. I'm busy, and instead of getting assistance setting up my social channels, I've had to figure it out along the way, causing major delays and reporting challenges. The initial setup was awful.

**What problems is Sprout Social solving and how is that benefiting you?**

Sprout Social hasn't solved my problems yet. I've struggled since starting two months ago without proper onboarding, causing delays and reporting challenges.

**Official Response from Mira Sekhon:**

> Thank you for sharing your experience with us. We apologize for the difficulties you faced during the onboarding process. We understand the importance of a smooth transition and we regret that we fell short in providing you with the guidance you needed. 

We appreciate your feedback and we'd like to make things right. Please reach out to our support team so we can ensure that you are fully set up and comfortable using Sprout Social. 

Thank you for your patience and for bringing this to our attention. We're committed to improving your experience with Sprout Social.

  ### 15. All-in-One Social Analytics, but Pricing Feels Too Expensive and Inflexible

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 14, 2026

**What do you like best about Sprout Social?**

everything in one all my socials so its easy to compare data

**What do you dislike about Sprout Social?**

the price is so expensive and not flexible

**What problems is Sprout Social solving and how is that benefiting you?**

it shows all data live in one place so saves time

**Official Response from Max Pete:**

> We appreciate your feedback and understand your concerns about pricing. We strive to provide value for our customers and are constantly evaluating our pricing structure to ensure it meets their needs. We will take your feedback into consideration as we continue to improve our offerings.

  ### 16. Decent Tool with an overly clunky and poorly laid out UI

**Rating:** 2.0/5.0 stars

**Reviewed by:** Nic Z.

**Reviewed Date:** November 12, 2025

**What do you like best about Sprout Social?**

I find the custom report creation tool in Sprout Social to be particularly valuable. It allows me to personally customize and create campaign-specific search queries more effectively than the discovery page. This feature enhances my campaign research efforts by providing me with the ability to tailor reports to meet my specific needs, facilitating a more targeted approach to metric tracking. The tool unfailingly supports my influencer campaign research by helping me derive detailed insights and recommendations, which are crucial for successful partnership decisions.

**What do you dislike about Sprout Social?**

I dislike the recent UI update on Sprout Social. The discovery page used to be much more user-friendly and clear when it came to filtering search results. Now, it's cluttered with annoying, oversimplified pop-ups that offer very limited filtering options. The search bar feels clunky and overly busy, which is quite frustrating. I strongly prefer the old UI. Also, while the initial onboarding of the system was straightforward and easy, the current state makes new attempts at using the service feel messy and is an overall significant step backward in usability.

**What problems is Sprout Social solving and how is that benefiting you?**

I use Sprout Social for influencer campaign research and metric tracking, benefiting from its ability to filter and provide viable influencer partnerships. The custom report tool enhances my research capabilities with personalized and specific search queries.

**Official Response from Mira Sekhon:**

> Thank you for sharing your detailed feedback on your experience with Sprout Social. We appreciate your positive comments about the custom report creation tool and how it enhances your campaign research efforts.

We understand your concerns regarding the recent UI update and the challenges you are facing with the new layout. We value your input and will share your feedback with our product development team to improve the user experience.

  ### 17. Great Support and Features, But Not the Easiest to Use for Small Teams

**Rating:** 2.0/5.0 stars

**Reviewed by:** Heather K. | Senior Marketing Operations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 04, 2025

**What do you like best about Sprout Social?**

Sprout has good support and the team there is helpful.  There are a lot of features available and we use the review tool often.

**What do you dislike about Sprout Social?**

We don't find that Sprout is intuitive to use or easy to pick up out of the box.  we have several approvers outside of the marketing team and they find it hard to use and clunky.  We are also a few small team with lots of brands to manage, but we dont need all the bells and whistles.  the program is a bit of overkill for us.

**What problems is Sprout Social solving and how is that benefiting you?**

We needed a place to build posts for review and approval before they are posted a swell as to keep track of future planning posts.

**Official Response from Mira Sekhon:**

> Thank you for sharing your experience. We're happy to hear that you find our support and features valuable. We understand the challenges you've mentioned and will work on making the platform more user-friendly for small teams with simpler needs.

  ### 18. Solid Scheduling but Needs Enhanced Tagging

**Rating:** 2.0/5.0 stars

**Reviewed by:** Tarrant F.

**Reviewed Date:** November 04, 2025

**What do you like best about Sprout Social?**

I appreciate how Sprout Social has been a reliable tool for over five years, primarily using it for scheduling and managing social media posts, as well as listening to and responding to the community. It offers a unified inbox across multiple platforms, which streamlines my workflow significantly. The ability to schedule posts across all platforms is incredibly efficient and allows me to plan content for ideal times, ensuring maximum engagement. Additionally, the data insights provided are invaluable for understanding my audience and improving content strategies. I find the ease of use to be one of its standout features, making it user-friendly and accessible even for those new to the platform. Furthermore, Sprout Social's tagging feature plays a crucial role in determining which content pillars perform best, offering targeted insights that guide our strategy effectively.

**What do you dislike about Sprout Social?**

I find Sprout Social's scheduling tool lacking as it doesn't support Pinterest carousels. Instagram stories are limited in their options, especially when adding stickers or tags. Additionally, there's a problem with tagging users on Instagram, Pinterest, and LinkedIn. Tagging, specifically @ tagging, often results in failed Instagram posts, and doesn't work at all on Pinterest and LinkedIn.

**What problems is Sprout Social solving and how is that benefiting you?**

I use Sprout Social for scheduling posts at ideal times, unified inbox management, and data insights, enhancing content strategy and efficiency.

**Official Response from Mira Sekhon:**

> Thank you for your detailed feedback! We're glad to hear that Sprout Social has been a reliable tool for scheduling and managing social media posts, as well as providing valuable data insights. We appreciate your input on the tagging feature and will take it into consideration for future improvements.

  ### 19. Decent Tool but Overpriced with Unreliable Support

**Rating:** 1.5/5.0 stars

**Reviewed by:** Hannah B.

**Reviewed Date:** November 04, 2025

**What do you like best about Sprout Social?**

I appreciate that Sprout Social consolidates various tools into one place, which was a significant factor for choosing it over other platforms. The setup was facilitated effectively by their representatives, ensuring a smooth transition to the new system. However, one aspect I truly value is the influencer tool, previously known as Tagger, which has proven exceptionally productive for us despite other areas that need improvement.

**What do you dislike about Sprout Social?**

{"I feel that the user experience on the organic management portion of Sprout Social has not been productive or helpful. It seems to have stalled in terms of opportunity and growth.","I don't feel that consolidating planning, approval processes, production, and scheduling with Sprout Social has benefited our work. It has actually made it harder and less streamlined.","We have not found Sprout Social's social management tool or its improvements to employee advocacy helpful or worthwhile.","The API access charges are a concern for us, as it limits our ability to use our analytics platform to its fullest potential without incurring extra costs.","The employee advocacy feature feels stagnant and lacks improvements. The organic tool's approval flow is difficult and time-consuming, hindering efficient work.","The cost of using Sprout Social, particularly with tools like Tagger, is too high for the level of usage we have, making it not feasible for our agency's size.","There has been a significant reduction in support since the acquisition. The previous direct support from individuals has been replaced by an unreliable support inbox."}

**What problems is Sprout Social solving and how is that benefiting you?**

Sprout Social aimed to consolidate our planning and scheduling of content, but instead, it made the process harder and less streamlined.

**Official Response from Mira Sekhon:**

> Thank you for sharing your thoughts with us. We are sorry to hear about the challenges you've faced. We are committed to providing value for our customers, and we will take your feedback on the pricing and functionality into account as we continue to improve our platform.

  ### 20. A good option, tries to upsell you on everything, customer support is bad

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 28, 2025

**What do you like best about Sprout Social?**

Nice to have all platforms in one place. I appreciate the smart inbox.

**What do you dislike about Sprout Social?**

The price is high relative to the value. I do not appreciate that you have to upgrade for features like optimal scheduling time when that feature is available for free on the Meta platforms. Seems like they want to charge you for everything when this is already a fairly expensive subscription. The reps I have spoken with have not been helpful and I would say some are borderline rude. It's also annoying that there isn't a way to delegate your seat for a short term situation. For example, when I am on vacation it would be nice to be able to add a second user for a short period so they can cover for me but doing so with the 2FA is cumbersome and ultimately leads to me just giving the person covering access to the platforms directly (missed opportunity to get someone else using sprout). There are some bugs in the software that impact ease of use– sometimes I cannot schedule after writing a post out, etc. and I have to reload the page.

**What problems is Sprout Social solving and how is that benefiting you?**

Scheduling social media. Anything enhanced they are looking to upgrade you.

**Official Response from Mira Sekhon:**

> Thank you for sharing your feedback with us. We apologize for any frustration you've experienced with our pricing and feature upgrades. We strive to provide value to our customers and will take your comments into consideration for future improvements. Regarding your concerns with customer support and software bugs, we take these matters seriously and would like to investigate further. Please reach out to us directly so we can address these issues and provide you with a better experience. Thank you for bringing these matters to our attention.

  ### 21. Great Scheduling, but Poor Reporting and Analytics

**Rating:** 2.0/5.0 stars

**Reviewed by:** Grace C. | Social Media Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Sprout Social?**

I like that it allows you to group accounts and schedule many posts for whenever they need to go out.

**What do you dislike about Sprout Social?**

The reporting and analytic capabilities are quite poor

**What problems is Sprout Social solving and how is that benefiting you?**

I have multiple clients that I manage social media for, so having a platform where I can schedule a month's worth of content at once is really nuce.

**Official Response from Mira Sekhon:**

> Thank you for sharing your experience with us. We're constantly working to enhance our platform and your input is valuable to us.

  ### 22. Great for Scheduling, But Inaccurate Data and Poor Support Hold It Back

**Rating:** 1.5/5.0 stars

**Reviewed by:** gabriela i. | Social Media and PR supervisor, Enterprise (> 1000 emp.)

**Reviewed Date:** October 28, 2025

**What do you like best about Sprout Social?**

it's easy to filter posts based on tags and easy to schedule and approve posts

**What do you dislike about Sprout Social?**

The data is all wrong. It's not accurate to what is showing on the social media analysis, making my agency not use the platform for reports. That is one main reasons I don't recommend the platform. Also, the support is horrible.

**What problems is Sprout Social solving and how is that benefiting you?**

It's good to see if our posts are organized and approved. Also, even if we don't use the platform the content appears there, which is great.

**Official Response from Mira Sekhon:**

> Thank you for sharing your feedback. We're glad to hear you find our scheduling and post filtering features helpful. We apologize for the inaccuracies in the data and the poor support experience you've encountered. This is not the level of service we aim to provide. We take your concerns seriously and would like to investigate further to address the data inaccuracies and improve our support. Please reach out to our customer service team so we can assist you promptly. Your satisfaction is important to us, and we appreciate your insights as we work to enhance your experience with Sprout Social.

  ### 23. Marketing Manager

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** February 03, 2026

**What do you like best about Sprout Social?**

the scheduling and calendar view makes it easy to review content and plan

**What do you dislike about Sprout Social?**

the inaccuracy on reporting, it is not the same as meta.

**What problems is Sprout Social solving and how is that benefiting you?**

I cannot think of any at the moment

**Official Response from Mira Sekhon:**

> We're happy to hear that our scheduling and calendar view are beneficial for your content planning. We acknowledge the issue with reporting accuracy and are actively working to address this. Your feedback helps us in our ongoing efforts to provide a more reliable and effective platform for our users. Thank you for your review.

  ### 24. Beware of Errors

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 05, 2025

**What do you like best about Sprout Social?**

The software is easy to use, provided that everything is functioning properly and you take advantage of its many features.

**What do you dislike about Sprout Social?**

Has alot of errors and set backs. The editing will not work and you wont be able to save and must start over. the reports are not accurate. No easy access to help and have a hard time getting support.

**What problems is Sprout Social solving and how is that benefiting you?**

Nothing its been a pain to get things to work in sprout has alot of glitches.

**Official Response from Mira Sekhon:**

> We're sorry to hear about the difficulties you've faced. Our team is dedicated to resolving any errors and providing reliable support. Please contact our customer service for immediate assistance with any issues you encounter.

  ### 25. Disappointed in the advanced social listening.

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 24, 2025

**What do you like best about Sprout Social?**

Sentiment analyzer is probably the only feature that is really useable at this point.

**What do you dislike about Sprout Social?**

I feel like overall listening is severely lacking. "Potential Impressions" are a vanity metric that is basically unusable in the platform — I am getting posts that rank in the top of potential impressions that only get 13 real impressions. This is a major issue for both X and Reddit. 

Engagements on "messages" are regularly inaccurate. The X data is pretty delayed as well. For example, we had a Fortune article go out today and I still didn't see the post or article in Sprout even an hour after it was posted. I would think that based on how you measure "potential impressions" that this would be at the top of the messages for the day.

**What problems is Sprout Social solving and how is that benefiting you?**

My hope was that it solved my social listening problem, being able to unify my social feeds and accounts into one platform that I could get deeper insights into what our audience was saying about the product. In the most basic sense, it does that. Unfortunately, I had higher expectations for the product. 

The best solution right now is measuring sentiment and tracking competitor sentiment.

**Official Response from Mira Sekhon:**

> Thank you for sharing your concerns about our Social Listening capabilities. We understand the importance of accurate and real-time data, and we're committed to addressing these issues to improve your experience. Please reach out to our support team if there's any specific issues you'd like to chat through.

  ### 26. Clear Analytics and User-Friendly, But Needs More Reliable Posting

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 04, 2025

**What do you like best about Sprout Social?**

Sprout has very clear analytics and is user friendly.

**What do you dislike about Sprout Social?**

Not having access to different platforms APIs and constantly having outages or failed postings.

**What problems is Sprout Social solving and how is that benefiting you?**

Sprout helped us to have a one stop shop for scheduling and data management which helped to keep a highly visible track record across multiple partners and accounts.

**Official Response from Mira Sekhon:**

> Thank you for your feedback. We appreciate your input on the need for access to different platforms' APIs and the reliability of posting. We are constantly working to enhance our platform's capabilities and reliability.

  ### 27. Excellent Analytics, But Multi-Login Costs Add Up

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 04, 2025

**What do you like best about Sprout Social?**

The analytics are robust and easy to navigate.

**What do you dislike about Sprout Social?**

The cost for multiple logins is not worth it.

**What problems is Sprout Social solving and how is that benefiting you?**

I can only use it for the analytics since my team cannot access it.

**Official Response from Mira Sekhon:**

> Thank you for your feedback on our analytics. We apologize for any inconvenience caused by the cost of multiple logins. We are constantly evaluating our pricing to ensure it aligns with the value we provide to our customers.

  ### 28. Our pictures often times post blurry and we are troubleshooting with sprout employee.

**Rating:** 2.0/5.0 stars

**Reviewed by:** mirabella  C. | employer brand supervisor, Enterprise (> 1000 emp.)

**Reviewed Date:** May 15, 2025

**What do you like best about Sprout Social?**

I like that the platform is easy to navigate

**What do you dislike about Sprout Social?**

The unsureness of posting makes it unreliable.

**What problems is Sprout Social solving and how is that benefiting you?**

They have put us in contact with a customer service

**Official Response from Mira Sekhon:**

> Thank you for sharing your feedback with us. We're glad to hear that you find Sprout Social easy to navigate. We apologize for the issues you've experienced with blurry pictures and posting uncertainties. Our team is dedicated to helping you resolve these issues quickly. We appreciate your patience as we work to improve your experience. If you have any further concerns or need assistance, please don't hesitate to reach out. We're here to support you every step of the way.

  ### 29. Expensive, Glitchy

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 17, 2024

**What do you like best about Sprout Social?**

They offer extensive onboarding support (4 hours included) and a support specialist. Every interaction I've had with their people has been very positive.

**What do you dislike about Sprout Social?**

This platform is so expensive for what you get. As a content creator with over 250,000 followers, there are much better products that don't cost $8,000 per year. In addition, that charge only gets you one user, which is completely insane. Our first week with the software, they had a glitch and we couldn't post anything for 4 days, which is a huge deal when we post multiple times per day across many platforms. It was over a weekend, but it took 4 days to resolve and we weren't offered a discount or anything to make up for the productivity we lost. They did solve the issue but it only added to our disappointment.

**What problems is Sprout Social solving and how is that benefiting you?**

It does provide nice analytics and the employee advocacy tool seems great so far.

**Official Response from Jen Anderson:**

> We appreciate your feedback and apologize for the inconvenience you experienced with the platform glitch. We understand the importance of reliable service and are continuously working to improve our system to prevent such issues in the future. I will reach out directly to address the service issues you've experienced.

  ### 30. Great platform but lacking on support

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.)

**Reviewed Date:** October 28, 2024

**What do you like best about Sprout Social?**

The platform is easy to use, a lot of features to schedule and respond to social content. The AI text generation is really good and continues to provide very good suggestions. We value the find content feature to identify new articles to leverage on site channels.

**What do you dislike about Sprout Social?**

Their sales and billing team support level is very poor. They use a ticketing system and close the request before solving it.

**What problems is Sprout Social solving and how is that benefiting you?**

Ability to schedule posts across platforms at optimal times is helping us keep our brand visible across social media

**Official Response from Mira Sekhon:**

> Thank you for your review! We're glad to hear that you find Sprout Social easy to use and that it's helping you schedule and respond to social content effectively. We apologize for the experience you've had with our support team and will work to improve our ticketing system and support level.

  ### 31. Limited capabilities

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 11, 2024

**What do you like best about Sprout Social?**

It allows me to organize my content calendar and share with collegues

**What do you dislike about Sprout Social?**

It's features are limited and in terms of what I can and cannot use it for - often it is easier for me to post in the social media platform instead of using Sprout

**What problems is Sprout Social solving and how is that benefiting you?**

It reminds me of posting times and helps keep my team on task

**Official Response from Melina Glackin:**

> We appreciate your feedback about the limitations you've experienced with our platform. We are constantly working to improve and expand our features, and your input is valuable to us. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates! 

  ### 32. Best Social Media Software With Worst Customer Support

**Rating:** 1.5/5.0 stars

**Reviewed by:** Jonathan C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 17, 2024

**What do you like best about Sprout Social?**

I've tried many softwares and this one knocks them all out of the park.

**What do you dislike about Sprout Social?**

You would think that with an EXPENSIVE monthly price, you would have a STELLAR support experience. That's not the case. Slow response times to my open tickets. I had to move the needle forward which shouldn't be my job. SproutSocial needs to make their customer support experience WAY better.

**What problems is Sprout Social solving and how is that benefiting you?**

It provides the cleanest interface for social media management. Super easy to use.

**Official Response from Tanya Berard:**

> HI Jonathan! We're glad to hear that you find Sprout Social to be the best social media software in the market. We apologize for the inconvenience you experienced with our customer support. We are constantly working to improve our support experience and I'm so sorry it has not lived up to your expectations. Please feel free to reach out to me directly at tanya.berard@sproutsocial.com and I will ensure you are directed to get you the help you need. 
Thank you for being a valued customer and we look forward to gaining your trust in the future!
~ Tanya Berard, Customer Marketing Team

  ### 33. Better things out there to use

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 28, 2023

**What do you like best about Sprout Social?**

I liked that it had a content calendar, tagging for events and campaigns, basic social listenings, and a way to upload assets to use.

**What do you dislike about Sprout Social?**

I feel like Sprout Social is a bit behind the curve in things that other scheduling software offers, especially autoscheduling and just little details for each platform that could be customized. Their support process has been a pain point for me as well, because whenever pages or platforms disconnect it is like this whole big thing to try to get them working again. It has not been as stable to use and we ended up going to another software for more stability. As far as implementation, the trainer they gave us did not know how to answer our questions about how to actually use the product and they did not initially set us up correctly.

**What problems is Sprout Social solving and how is that benefiting you?**

Sprout definitely solved our analytics issues by giving us a one place to see our analytics in a detailed way.

**Official Response from Mira Sekhon:**

> Thank you for sharing your feedback with us. We appreciate your insights on areas where we can improve. We strive to provide a seamless experience for our users, and we apologize for any inconvenience you faced with our support process and implementation. Your comments will be shared with our team for further review and enhancement. We are glad to hear that Sprout Social was able to solve your analytics issues effectively. If you have any further feedback or if there is anything we can assist you with, please feel free to reach out to us. We value your input and are committed to making improvements.

  ### 34. Used to love it, now I'm feeling otherwise

**Rating:** 2.0/5.0 stars

**Reviewed by:** Peyton R. | Director of Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 10, 2023

**What do you like best about Sprout Social?**

Sprout Social made it simple to pull reports, gather data, and create digestible action plans in order to amplify our social media efforts across a very small team.

**What do you dislike about Sprout Social?**

When it comes right down to it, Sprout does not have many features that native social business managers (such as Meta) do not already have. For the monthly cost, our team wasn't seeing the value in keeping the subscription. Then, when I attempted to deactivate our account for months, the entire team was unresponsive and made noted that "a sales associate will reach out to help you deactivate your account." Not helpful. 

It should not be a communication obstacle course to deactivate a subscription account. Even when I reached out directly, they noted that their team was "backlogged." This has been an ongoing issue and reassures me that I am making the right choice to deactivate.

**What problems is Sprout Social solving and how is that benefiting you?**

There are no longer any problems that Sprout Social is solving. Social media management is a tool that native social platforms are realizing they can bring in-house for free.

**Official Response from Max Pete:**

> We apologize for the inconvenience you experienced with deactivating your account. We strive to provide a seamless process for our customers, and we will address this issue internally to ensure it does not happen again.

  ### 35. Good.. but Needs Improvement

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 28, 2023

**What do you like best about Sprout Social?**

Calendar feature and drafts feature are very useful.

**What do you dislike about Sprout Social?**

Poor overall product; tagging is an inconsistent option; lack of flexibility adding accounts (non-business accounts) is disappointing.

**What problems is Sprout Social solving and how is that benefiting you?**

We're able to centralize MOST (not all) of our social media into this management system.

**Official Response from Mira Sekhon:**

> Thank you for your review! We're glad to hear that you find the calendar and drafts features useful. We apologize for any inconvenience caused by the tagging inconsistency and lack of flexibility adding non-business accounts. Your feedback is valuable and will be shared with our team for improvement.

  ### 36. Staying Behind on Connectivity

**Rating:** 1.5/5.0 stars

**Reviewed by:** MJ R. | Media Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 21, 2023

**What do you like best about Sprout Social?**

I liked that I could create post after post without having to individually open a "new post" each time

**What do you dislike about Sprout Social?**

There's no cloud for content or a library, like in HeyOrca, we switched because about 180 posts from several different clients went missing and for weeks nobody knew what to do or gave us a satisfying answer. It was about 2 months worth of work that I had to do in about 2 weeks, it delayed everything and the issue was never resolved. The posts were just gone.

**What problems is Sprout Social solving and how is that benefiting you?**

none

**Official Response from Max Pete:**

> We apologize for the inconvenience you experienced with our platform. We take issues like this very seriously and are committed to resolving them. Please reach out to our support team so we can investigate and address this matter for you.

  ### 37. Okay experience for an expensive service

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 23, 2022

**What do you like best about Sprout Social?**

The best features are the analytics and I like the scheduling feature, but it's far from optimized.

**What do you dislike about Sprout Social?**

I very much do not like that all social media platforms have to be manipulated individualy to have the proper @s. And on LinkedIn, I can only @ company profiles for some reason. I need to @ people!

**What problems is Sprout Social solving and how is that benefiting you?**

Main problem is scheduling posts for LinkedIn, which can't do it itself

**Official Response from Max Pete:**

> We appreciate your feedback on our analytics and scheduling features. We understand your frustration with the @mentions on different social media platforms and the limitations on LinkedIn. We are constantly working to improve our platform and will take your comments into consideration for future updates.

  ### 38. Convenient but needs improvement

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about Sprout Social?**

Being able to schedule posts in advance and analytics

**What do you dislike about Sprout Social?**

Not being able to @ LinkedIn posts is limiting.

**What problems is Sprout Social solving and how is that benefiting you?**

Being able to schedule multiple posts in advance for the same day is a time saver

**Official Response from Max Pete:**

> We appreciate your input! It's great to hear that our scheduling and analytics features are saving you time. We understand the limitation with @ LinkedIn posts and will explore ways to enhance this functionality in the future.

  ### 39. Built for larger teams - lots of time needed for set up

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about Sprout Social?**

Sprout integrates with most if not all social media platforms at this point.

**What do you dislike about Sprout Social?**

Sprout requires a lot of manual set up, and you don't ever receive updates on support tickets even when promised.

**Recommendations to others considering Sprout Social:**

It takes a lot of time to set up your account with Sprout to get value, which you may not have depending on your company. Account management teams change hands pretty frequently.

**What problems is Sprout Social solving and how is that benefiting you?**

Sprout is great for engaging with consumers quickly and efficiently, and for collaboration. Mass inbox alerts are also great esp given ever evolving world we live in.

**Official Response from Max Pete:**

> We appreciate your feedback on the set-up process and the support ticket updates. We are constantly working to improve our onboarding process and communication with our customers. Thank you for bringing this to our attention.

  ### 40. User friendly but unclear pricing structure

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2020

**What do you like best about Sprout Social?**

Inboxes and tagging system work fairly well.
User friendly.
Efficient and friendly Cx Support
Great Industry and Marketing Content

**What do you dislike about Sprout Social?**

Pricing is unclear, many hidden expensive add on's such as listening suite and their version of 'premium analytics' which amount to locking down additional ways of presenting basic reports.
Overall reporting is often vague and messy.
Several highly touted features such as bots do not work well at all.
Slow to be updated with new or updated features.
Poor integration with Pinterest, YouTube and lacking platforms like snapchat, tiktok, reddit
Visibility outside of software of content calendar is poor.

**Recommendations to others considering Sprout Social:**

You'll likely need separate social media listening, reporting and bot tools. 
Their customer success and marketing teams are also poorly aligned delivering inconsistent messaging.

**What problems is Sprout Social solving and how is that benefiting you?**

Good for incoming mentions and message management.

**Official Response from Max Pete:**

> Thank you for sharing your experience. We understand the importance of clear pricing and will work on making our pricing structure more transparent for our customers.

  ### 41. Sprout Social

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 20, 2019

**What do you like best about Sprout Social?**

I appreciate that Sprout Social is, above all other things, intuitive and user-friendly. It is a software that I was able to teach to myself, as opposed to needing step-by-step instruction. 

**What do you dislike about Sprout Social?**

More than anything else, I dislike that Sprout Social does not provide me with distinct organic reporting. There is paid reporting, and Twitter allows for organic insights, but ultimately I am unable to do a side by side comparison of my organic and paid metrics. 

**Recommendations to others considering Sprout Social:**

If you are looking to compare paid and organic metrics directly, this is not the software for you. However, if you want basic reporting, scheduling, and social listening, this software is easy to use. 

**What problems is Sprout Social solving and how is that benefiting you?**

Nothing on Sprout Social beats the publishing functions. I like being able to schedule my content for the month, and then go about my other responsibilities on in-platform ad managers. I would like to compare it to Brandwatch for social listening, but frankly it does not compare.

**Official Response from Max Pete:**

> We appreciate your recommendation to others and are pleased to hear that our scheduling and social listening features are benefiting you.

  ### 42. The best app ever for a bussines

**Rating:** 1.5/5.0 stars

**Reviewed by:** Catherine M. | Social Media Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 23, 2019

**What do you like best about Sprout Social?**

I Luke that the app became a different way to make a report to our costumers, also all the graphics are very precised and easy to look at sense a person who studies marketing to a costumer that dont have dany experience in the field 

**What do you dislike about Sprout Social?**

The price I think that its to expensive, and the support takes to Long for a call back.

**Recommendations to others considering Sprout Social:**

The best app for Everton in marketing business 

**What problems is Sprout Social solving and how is that benefiting you?**

Analize campains 
Send reports to client 
Schedule all the post in social media 

**Official Response from Max Pete:**

> We're glad to hear that you find Sprout Social helpful for your business and that you appreciate the reporting and graphics features. We understand your concern about the pricing and the support response time, and we're constantly working to improve in these areas. Your feedback is valuable to us.

  ### 43. Too much for what we needed it for

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 28, 2019

**What do you like best about Sprout Social?**

It's great if you're a big organization who needs a lot of monitoring and has a team of more than about 5. I would totally recommend it for an entire digital marketing team. It's great for attributing tasks and scheduling in posts. It has a variety of things in the suite that would really help out a huge team, and I liked the integration for sure.

**What do you dislike about Sprout Social?**

It's just too much for a small team. We didn't need all the bells and whistles and honestly there seems to be no way to opt out. We also didn't love the constant sales calls pressuring us into buying. Thanks but no thanks. We'd get calls and emails and it was way too much pressure when we were trying out options.

**Recommendations to others considering Sprout Social:**

It's best for big organizations with big teams. We're just not big enough to take advantage of the suite of features. But I really think they're doing great things. It just wasn't for us.

**What problems is Sprout Social solving and how is that benefiting you?**

We didn't end up using this program but I liked the editorial calendars a lot. I also liked the ability to monitor everything - the analytics on this program are amazing. I will say they're the best I've seen.

**Official Response from Max Pete:**

> We appreciate your feedback and understand that Sprout Social may have more features than your team needs. We strive to provide solutions for organizations of all sizes, and we will take your comments into consideration for future improvements.

  ### 44. Too many bugs

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 30, 2019

**What do you like best about Sprout Social?**

The Hashtag Listening is okay I guess. Also, at least the Emojis work - I had other content management tools didn't have that. 

**What do you dislike about Sprout Social?**

The continuing problems with Tags. One of our most important clients has problems regarding tags with postings and we can't solve it yet. Many times, the support couldn't help, so we just use Creator Studio with many clients for now. It just makes less problems. Other examples: Event tagging doesn't work, Asset Library sometimes doesn't show up and sometimes, the pages suddenly disconnect. All things considered, many important things just doesn't work and we don't get the help we need to make it right. 

**What problems is Sprout Social solving and how is that benefiting you?**

Can't really say much about it. I have mostly negative experiences.

**Official Response from Max Pete:**

> We're sorry to hear about your negative experiences with Sprout Social. Your feedback is important to us and we want to ensure that you have a positive experience with our platform. Please get in touch with our support team so we can address the issues you've raised and work towards a resolution.

  ### 45. Sprout Review

**Rating:** 2.0/5.0 stars

**Reviewed by:** Kambria P. | Case Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 08, 2018

**What do you like best about Sprout Social?**

To be honest I did not like Sprout Social. 

**What do you dislike about Sprout Social?**

 I attempted to do auto-posting for a client on Instagram and none of them went through and I had to do it manually. It was a nightmare. Once I switched, I didn't have that problem. I also felt that it wasn't user friendly at all. 

**What problems is Sprout Social solving and how is that benefiting you?**

It did not solve any business problems. 

**Official Response from Max Pete:**

> We apologize for the inconvenience you experienced with Sprout Social. Your feedback is valuable to us and we will work to address the issues you've raised.

  ### 46. Edited Review--Worth it? Not sure..

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 29, 2018

**What do you like best about Sprout Social?**

It's a very intuitive platform and easy to get the hang of. 

**What do you dislike about Sprout Social?**

Sometimes the application itself takes some time to update changes made and can lag a bit. Nothing dramatic but it is annoying sometimes. The reporting could be improved, and I wish that it would show the original post when you are seeing replies in the smart inbox. 

**Recommendations to others considering Sprout Social:**

If your clients don't need a lot of specifics regarding reporting and analytics, and you don't need a centralized inbox for all the various comments and @ mentions for your profiles, then this is just an expensive scheduling/publishing tool. It's great and fairly robust for smaller businesses, but I can imagine things falling through the cracks for larger organizations. 

**What problems is Sprout Social solving and how is that benefiting you?**

We are an agency--we can easily manage several clients' profiles and have the basic metrics needed to evaluate our efforts in one tool. 

**Official Response from Max Pete:**

> Thank you for sharing your experience with Sprout Social. We're pleased to hear that the platform has been helpful in managing multiple client profiles for your agency. We take your suggestions regarding reporting and smart inbox functionality seriously and will consider them for future updates.

  ### 47. Not All It's Made Out To Be

**Rating:** 2.0/5.0 stars

**Reviewed by:** Mateusz P. | Operations, Sporting Goods, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2017

**What do you like best about Sprout Social?**

Sprout Social conveniently consolidates all of our social media channels into one easy to manage feed.

**What do you dislike about Sprout Social?**

Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check.

Secondly, the customer service contradicted themselves and left us hanging. We added a second username and Sprout Social was kind enough to prorate the cost to only be charged the remainder of our current one year contract for the second user. We ultimately decided the second user was no longer necessary and called and asked if we could be refunded the remainder of the prorated amount. The person we spoke told us that they would refund the money but the team responsible for handling that was in a meeting and unavailable. When we called back they told us it was against their policy and that they would not issue a refund. We then suggested tacking on the remainder of the second users term to the first user as a solution which they also refused. We feel like we have been cheated as we were told we would be issued a refund but ended up with no solution and are now paying for two users yet only utilizing one.

**What problems is Sprout Social solving and how is that benefiting you?**

It consolidates a lot of our customer service.

**Official Response from Max Pete:**

> We apologize for the confusion and inconvenience you experienced with our customer service. We take your feedback seriously and will address this issue internally to ensure better consistency and clarity in our communication with customers.

  ### 48. Accomplishes the basics but not very powerful

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 28, 2017

**What do you like best about Sprout Social?**

Dashboard and reports are intuitive and visual. Great for someone looking for high level statistics

**What do you dislike about Sprout Social?**

The publishing calendar isn't very intuitive. Doesn't show past posts very well. Post drafting and scheduling functionalities could be better.

**Recommendations to others considering Sprout Social:**

This is a good tool if you are a super light social user. If you plan on spending more than two hours a day in here, you should get something stronger that is more tightly integrated with the native apps and has more robust reports

**What problems is Sprout Social solving and how is that benefiting you?**

This is supposed to be a tool to streamline our social media posts but it lacks certain features like LinkedIn tagging or Twitter link previews so sometimes I end up having to post on the native app anyway.

**Official Response from Max Pete:**

> Thank you for sharing your feedback with us. We appreciate your insights on the intuitive dashboard and reports, as well as the areas for improvement with the publishing calendar and scheduling functionalities. We will take your comments into consideration for future enhancements.

  ### 49. It's all a bit meh 

**Rating:** 2.0/5.0 stars

**Reviewed by:** Callum R. | Social Media Producer, Media Production, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 21, 2017

**What do you like best about Sprout Social?**

Clean lay-out, easy to post to multiple sites at once, analytics work well. Good breakdown of the audiences, both total and on each individual social account.

**What do you dislike about Sprout Social?**

Inability to tag companies on LinkedIn, no in-built emoji keyboard, accounts frequently become unlinked thus resulting in analytics becoming unusable, posts would sometimes post more than once when they were not scheduled to do so, pointless updates that don't fix anything and instead break the shorten links button and feature, needs to stop bit.ly links not showing the attributed site.

**Recommendations to others considering Sprout Social:**

Look elsewhere before settling for Sprout. Initial optimism has eventually waned and caused us to become disillusioned with the platform.

**What problems is Sprout Social solving and how is that benefiting you?**

It's all been a bit meh to be quite honest. Been able to monitor all the feeds in one layout, but mostly it's been quite disappointing after a promising start. 

**Official Response from Max Pete:**

> We appreciate your feedback and we're sorry to hear about your experience. We take your concerns seriously and will work to address them.

  ### 50. Good for businesses!

**Rating:** 2.0/5.0 stars

**Reviewed by:** Dr. Alan R. | Content Management Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2017

**What do you like best about Sprout Social?**

I like the automated aspect of everything! It comments, likes, dislikes and even follows people all without me touching a thing!

**What do you dislike about Sprout Social?**

How when it comments on things it could have little to no reference to the photo

**Recommendations to others considering Sprout Social:**

Use it for an instant automation of your social accounts, but beware that some comments and other posting will not have anything to do with the photos.

**What problems is Sprout Social solving and how is that benefiting you?**

Automation for Instagram, Instant satisfaction on comments, tagging, likes, dislikes, and following as well as unfollowing.

**Official Response from Max Pete:**

> Thank you for sharing your positive experience with the automation features of Sprout Social! We understand your concern about the relevance of comments and will work on enhancing this aspect for a better user experience.


## Sprout Social Discussions
  - [Does anyone have input on how they've used Sprout to improve their business? I'd love to hear what "tricks" other people have found!](https://www.g2.com/discussions/34047-does-anyone-have-input-on-how-they-ve-used-sprout-to-improve-their-business-i-d-love-to-hear-what-tricks-other-people-have-found) - 1 comment, 2 upvotes
  - [Do other people have trouble getting the tag feature to drop down and work?](https://www.g2.com/discussions/15652-do-other-people-have-trouble-getting-the-tag-feature-to-drop-down-and-work) - 2 comments, 2 upvotes
  - [Google My Business](https://www.g2.com/discussions/google-my-business) - 1 comment, 1 upvote
  - [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) - 4 comments, 1 upvote
  - [Are there training resources, toolkits, tips & tricks or best practices guides readily available?](https://www.g2.com/discussions/are-there-training-resources-toolkits-tips-tricks-or-best-practices-guides-readily-available) - 1 comment, 1 upvote

- [View Sprout Social pricing details and edition comparison](https://www.g2.com/products/sprout-social/reviews?filters%5Bnps_score%5D%5B%5D=2&section=pricing&secure%5Bexpires_at%5D=2026-08-14+06%3A44%3A46+-0500&secure%5Bsession_id%5D=92efe0cf-ca3f-43a5-a5e9-46613dcc6d46&secure%5Btoken%5D=b92c03f1d997ac37f336da64f1d9e6884d254e2cb6e0c8fb8f67e55b487591b9&format=llm_user)
## Sprout Social Integrations
  - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)
  - [Animoto](https://www.g2.com/products/animoto/reviews)
  - [Asana](https://www.g2.com/products/asana/reviews)
  - [AWS Glue](https://www.g2.com/products/aws-glue/reviews)
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)
  - [Bitly](https://www.g2.com/products/bitly/reviews)
  - [Botpress](https://www.g2.com/products/botpress/reviews)
  - [Braze](https://www.g2.com/products/braze/reviews)
  - [Bright Pattern](https://www.g2.com/products/bright-pattern/reviews)
  - [Buffer](https://www.g2.com/products/buffer/reviews)
  - [Bynder](https://www.g2.com/products/bynder/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [Domo](https://www.g2.com/products/domo/reviews)
  - [Dropbox](https://www.g2.com/products/dropbox/reviews)
  - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)
  - [Facebook Login](https://www.g2.com/products/facebook-login/reviews)
  - [Facebook Shop Magento 2 Integration](https://www.g2.com/products/facebook-shop-magento-2-integration/reviews)
  - [Feedly News Reader](https://www.g2.com/products/feedly-news-reader/reviews)
  - [Fivetran](https://www.g2.com/products/fivetran/reviews)
  - [Glassdoor](https://www.g2.com/products/glassdoor/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Analytics Hub](https://www.g2.com/products/google-analytics-hub/reviews)
  - [Google Business Review Direct Link Generator](https://www.g2.com/products/google-business-review-direct-link-generator/reviews)
  - [Google Drive for Confluence](https://www.g2.com/products/google-drive-for-confluence/reviews)
  - [Google My Business](https://www.g2.com/products/google-my-business/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Gorgias](https://www.g2.com/products/gorgias/reviews)
  - [Grammarly](https://www.g2.com/products/grammarly/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews)
  - [iFrame](https://www.g2.com/products/iframe/reviews)
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  - [IQVIA](https://www.g2.com/products/iqvia/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [LinkedIn Groups](https://www.g2.com/products/linkedin-groups/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews)
  - [Linktree](https://www.g2.com/products/linktree/reviews)
  - [Loomly](https://www.g2.com/products/loomly/reviews)
  - [Manychat](https://www.g2.com/products/manychat/reviews)
  - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews)
  - [meta](https://www.g2.com/products/betacae-meta/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews)
  - [Opal](https://www.g2.com/products/opal/reviews)
  - [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews)
  - [PowerBI Tiles Pro](https://www.g2.com/products/powerbi-tiles-pro/reviews)
  - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews)
  - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews)
  - [ScorePlay](https://www.g2.com/products/scoreplay/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews)
  - [Slate](https://www.g2.com/products/slate-slate/reviews)
  - [Smartsheet](https://www.g2.com/products/smartsheet/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Social Status](https://www.g2.com/products/social-status/reviews)
  - [Sprout Social Employee Advocacy](https://www.g2.com/products/sprout-social-employee-advocacy/reviews)
  - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [TeamBoard for Monday.com](https://www.g2.com/products/teamboard-for-monday-com/reviews)
  - [Tiktok](https://www.g2.com/products/tiktok/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)
  - [Tripadvisor for Business](https://www.g2.com/products/tripadvisor-for-business/reviews)
  - [Trustpilot](https://www.g2.com/products/trustpilot/reviews)
  - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews)
  - [Upland Kapost](https://www.g2.com/products/upland-kapost/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [Workato](https://www.g2.com/products/workato/reviews)
  - [WorkForms](https://www.g2.com/products/workforms/reviews)
  - [Wrike](https://www.g2.com/products/wrike/reviews)
  - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews)
  - [Yelp Advertising](https://www.g2.com/products/yelp-advertising/reviews)
  - [Yelp for Business](https://www.g2.com/products/yelp-for-business/reviews)
  - [Yelp Guest Manager](https://www.g2.com/products/yelp-guest-manager/reviews)
  - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zendesk Contact Center](https://www.g2.com/products/zendesk-contact-center/reviews)
  - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews)

## Sprout Social Features
**Additional Functionality**
- Customer Segmentation
- Conversion Tracking
- Post Scheduling
- Automated Scheduling
- Content Management
- Campaign Planning
- Content Library
- Multi-Channel Management
- Campaign Management
- Trend Analysis
- Drag & Drop
- Activity Dashboard
- Customizable Reports
- Multi-Channel Marketing
- Social Promotion
- Data Import/Export
- Contact Management
- Social Media Monitoring
- A/B Testing
- Generative AI
- Customizable Branding
- Email Marketing
- Automated Publishing
- Image Library
- AI Copilot
- Tagging
- Campaign Analytics
- Reporting/Analytics
- Keyword Filtering
- Customizable Templates
- Real-Time Data
- Workflow Management
- Calendar Management
- Data Visualization
- Multi-Campaign
- Social Media Integration
- Multi-Account Management
- Commenting/Notes
- Engagement Tracking
- Third-Party Integrations
- Performance Metrics
- Click Tracking

**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Attribution
- Hashtag Analytics
- Sentiment Analysis
- Lead Attribution
- Real-Time Analytics
- Visual Analytics
- Reporting/Analytics
- Campaign Analytics
- Keyword Tracking
- Influencer Tracking
- Activity Tracking
- Engagement Tracking
- Trend Analysis

**Content & Collaboration**
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Image Library

**Monitoring & Listening**
- Social Measurement
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis
- Social Media Monitoring
- Competitor Monitoring
- Hashtag Tracking
- Engagement Tracking
- Activity Tracking
- Influencer Tracking
- Impact Measurement

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Social Media Listening Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- AI/Machine Learning
- Third-Party Integration
- Social Media Integration

**Social Management**
- Social Analytics
- Social Publishing
- Campaign Optimization
- Multi-Account Management
- Campaign Planning
- Hashtag Capabilites
- Multi-Campaign
- Customer Engagement
- Automated Publishing
- Real-Time Analytics

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- Customizable Reports

**Process**
- Mentions
- Tickets
- Macros

**Data Management & Analysis**
- Sentiment Analysis
- Social Reporting
- Alerts and Notifications
- Advanced Data Filtering

**Additional Functionality**
- Negative Feedback Management
- Dashboard
- Audience Analytics
- Multi-Account Management
- API
- Collaboration Tools
- AI Copilot
- Data Import/Export
- Data Visualization
- Audience Engagement
- Content Publishing Options
- Content Discovery
- Generative AI
- Performance Metrics
- Natural Language Processing
- Optical Character Recognition
- Campaign Analytics
- Multi-Language
- Multi-Channel Data Collection
- Reporting/Analytics
- Audience Targeting
- Commenting/Notes
- Approval Process Control
- Content Library
- Reporting & Statistics
- Social Promotion
- Real-Time Analytics
- Customer Engagement
- Automated Publishing
- Benchmarking
- Boolean Search
- Tagging
- Visual Analytics
- Access Controls/Permissions
- Reputation Management
- Social Listening
- Social Advertising
- Customizable Reports
- Campaign Management
- Content Management
- Workflow Management

**Channels**
- Social

**Agentic AI - Social Media Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Social Media Integration
- Third-Party Integrations

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Social Media Integration
- Third-Party Integrations

**Additional Functionality**
- Generative AI
- Benchmarking
- Content Library
- Charting
- Dashboard
- Multi-Channel Management
- Dashboard Creation
- AI Copilot
- Automated Scheduling
- Multi-Channel Data Collection
- Activity Dashboard
- Performance Metrics
- Calendar Management
- Commenting/Notes
- Social Media Monitoring
- Workflow Management
- Post Scheduling
- @mentions
- Multi-Channel Marketing
- Tagging
- Data Import/Export
- Data Visualization
- Monitoring
- Access Controls/Permissions
- Competitor Monitoring
- Search/Filter
- Customizable Branding
- Real-Time Data
- Real-Time Monitoring
- Social Promotion
- Social Advertising
- Content Management
- Reporting & Statistics
- Real-Time Reporting
- Campaign Scheduling
- Social Performance Management
- Campaign Management
- API

**Additional Functionality**
- Customizable Reports
- Campaign Management
- Customizable Branding
- Social Advertising
- Filtering
- Approval Process Control
- Keyword Tracking
- Tagging
- Activity Dashboard
- Calendar Management
- Workflow Management
- Post Scheduling
- Alerts/Notifications
- Trend Analysis
- API
- Data Visualization
- Sentiment Analysis
- AI Copilot
- Social Promotion
- @mentions
- Social Media Monitoring
- Generative AI
- Engagement Tracking
- Collaboration Tools
- Brand Tracking
- Drag & Drop
- Commenting/Notes
- Content Management
- Template Management

**Insight**
- Surveys
- Reporting

## Top Sprout Social Alternatives
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