# Best Social Customer Service Software *By [Jeffrey Lin](https://research.g2.com/insights/author/jeffrey-lin)* Social customer service software allows companies to reach out to customers and users via social media outlets. Social customer service solutions collect and organize mentions on social media platforms such as Twitter, Facebook, and so on, and create tickets for support agents to best respond to mentions and provide proper service. These solutions are not only used by customer service teams but are also utilized by marketing teams that can promote brand awareness and turn customer concerns into positive advertising to a large audience of social media users. Social customer service features are often provided by [help desk software](https://www.g2.com/categories/help-desk), which collects customer inquiries from emails and specific user portals. Companies may use social customer service tools in conjunction with other social tools such as [social media management software](https://www.g2.com/categories/social-media-mgmt), [social media monitoring software](https://www.g2.com/categories/social-media-monitoring), and [social media analytics software](https://www.g2.com/categories/social-media-analytics). To qualify for inclusion in the Social Customer Service category, a product must: - Collect a combination of customer or user inquiries from a variety of social networks - Provide a platform for support agents to directly respond to social media mentions - Assign request tickets to customer support agents as inquiries arise - ## Category Overview **Total Products under this Category:** 131 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 62,300+ Authentic Reviews - 131+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Social Customer Service Software At A Glance - **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - **Highest Performer:** [Missive](https://www.g2.com/products/missive/reviews) - **Easiest to Use:** [Gladly](https://www.g2.com/products/gladly/reviews) - **Top Trending:** [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - **Best Free Software:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) --- **Sponsored** ### Wati Started as WhatsApp team inbox in 2020, Wati has evolved into a full revenue orchestration system beyond one platform. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support, all inside WhatsApp and connected messaging channels. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognized as a Premium Partner of Meta and Google. Unlock Revenue Growth with Wati, your AI co-pilot. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=479&secure%5Bdisplayable_resource_id%5D=479&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=479&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=144283&secure%5Bresource_id%5D=479&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-customer-service&secure%5Btoken%5D=e416c85a9d648c2e5d45a0cd3422f57db3b2ae7e4b9ee72b161b574382a788ea&secure%5Burl%5D=https%3A%2F%2Fwww.wati.io%2Fwati-for-support%2F%3Futm_source%3Dg2%26utm_medium%3Dsocialorganic%26utm_campaign%3Dwati_reviews&secure%5Burl_type%5D=custom_url&secure%5Bvisitor_segment%5D=180) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Sprout Social](https://www.g2.com/products/sprout-social/reviews) Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to 30,000+ organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies like social listening, customer care, crisis management, influencer marketing, employee advocacy, and more. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and maximizing audience reach. Social Listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. Sprout AI turns real-time signals into performance-driving intelligence, fueling your team to work smarter, think bigger and show the world what social media can do for business. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 2,500+ reviews and a #1 placement in 40 G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Campbell's, UNICEF, Canva and HP **Average Rating:** 4.4/5.0 **Total Reviews:** 6,357 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.3/10 (Category avg: 8.4/10) - **Mentions:** 8.4/10 (Category avg: 8.5/10) - **Reporting:** 8.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** https://sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial (116,360 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,795 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 42% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1875 reviews) - Post Scheduling (1233 reviews) - Scheduling (1191 reviews) - Analytics (1046 reviews) - Centralized Management (954 reviews) **Cons:** - Missing Features (749 reviews) - Limited Features (548 reviews) - Expensive (470 reviews) - Improvement Needed (470 reviews) - High Pricing (415 reviews) ### 2. [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) "Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—from self-service to agents and admins—improving efficiency at scale. Zendesk equips agents with tools, insights, and context to deliver personalized service across all channels, including social messaging, phone, and email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1800+ apps under one platform. Zendesk QA uses AI to evaluate and improve agent performance, while Workforce Management optimizes scheduling and productivity to ensure readiness during peak times. The solution is easy to implement and adjust without needing IT or developers. Zendesk’s mission is to simplify business complexity and enable meaningful customer connections for companies of all sizes. Serving 130K+ global brands in 30+ languages, Zendesk is headquartered in San Francisco with offices worldwide." **Average Rating:** 4.3/5.0 **Total Reviews:** 6,483 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.5/10 (Category avg: 8.4/10) - **Mentions:** 8.4/10 (Category avg: 8.5/10) - **Reporting:** 8.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Zendesk](https://www.g2.com/sellers/zendesk) - **Company Website:** https://www.zendesk.com - **Year Founded:** 2007 - **HQ Location:** San Francisco, CA - **Twitter:** @Zendesk (102,891 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/418095/ (6,662 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Customer Success Manager, Customer Service Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 45% Mid-Market, 41% Small-Business #### Pros & Cons **Pros:** - Ease of Use (532 reviews) - Features (402 reviews) - Customer Support (286 reviews) - Helpful (280 reviews) - Ticket Management (257 reviews) **Cons:** - Missing Features (217 reviews) - Learning Curve (183 reviews) - Limited Features (182 reviews) - Limited Customization (159 reviews) - Complexity (139 reviews) ### 3. [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) Salesforce Service Cloud is the world's #1 AI CRM for service, where humans with AI agents drive customer success together. Service Cloud enables seamless collaboration between AI agents and humans, for every type of service, on any channel, and across any industry to deliver effortless experiences from first contact to final resolution. With autonomous agents, you can transform low-touch, high-volume interactions into no-touch experiences, seamlessly handing them off to your human agents only when needed for high-touch more complex interactions. AI integrated into the flow of work helps your service teams achieve new levels of productivity, drive better customer satisfaction and to drive growth. All of these capabilities are built on the Salesforce Platform with Agentforce and Data Cloud allowing service organizations around the world to : - Deliver proactive support with data from your products, assets & services - Provide 24/7 cross-channel service & resolve issues fast with AI agents - Boost productivity and accelerate growth with one integrated platform **Average Rating:** 4.4/5.0 **Total Reviews:** 6,898 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.5/10 (Category avg: 8.4/10) - **Mentions:** 8.6/10 (Category avg: 8.5/10) - **Reporting:** 8.8/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (581,471 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Salesforce Administrator, Salesforce Developer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 41% Mid-Market, 37% Enterprise #### Pros & Cons **Pros:** - Ease of Use (1705 reviews) - Features (1497 reviews) - Case Management (1479 reviews) - Efficiency (1297 reviews) - Helpful (821 reviews) **Cons:** - Complexity (912 reviews) - Learning Curve (787 reviews) - Steep Learning Curve (628 reviews) - Expensive (585 reviews) - Missing Features (584 reviews) ### 4. [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) Zoho Desk is a web-based help desk software solution designed to assist organizations in providing exceptional customer support experiences. This platform serves as a centralized hub for managing customer interactions across multiple channels, allowing businesses to streamline their support processes and enhance overall customer satisfaction. By focusing on the needs of both customers and support agents, Zoho Desk aims to create a more efficient and effective help desk environment. Targeted primarily at businesses of all sizes, Zoho Desk caters to customer support teams looking to improve their service delivery and operational efficiency. The software is particularly beneficial for organizations that require a robust system to manage inquiries from various communication channels, including email, chat, social media, and phone. With its comprehensive feature set, Zoho Desk is well-suited for industries such as retail, technology, healthcare, and finance, where customer engagement and support are critical to success. One of the standout features of Zoho Desk is its omnichannel support capability, which allows businesses to engage with customers seamlessly across different platforms. This ensures that customers receive consistent and timely responses, regardless of how they choose to reach out. Additionally, the platform enhances agent productivity through automation tools that handle repetitive tasks, enabling support teams to focus on more complex customer issues. The integration of AI capabilities further empowers agents by providing them with insights and suggestions based on historical data and customer interactions. Zoho Desk also offers extensive customization options, allowing organizations to tailor the help desk experience to their specific needs. Users can create custom workflows, set up automated responses, and design personalized dashboards to monitor performance metrics. This level of customization ensures that businesses can adapt the software to fit their unique operational requirements, ultimately leading to improved service delivery and customer satisfaction. Furthermore, Zoho Desk provides real-time performance insights, enabling support managers to track key metrics and make data-driven decisions. The ability to analyze customer interactions and agent performance helps organizations identify areas for improvement and optimize their support strategies. With its cost-effective pricing model, Zoho Desk stands out as a practical solution for businesses seeking to enhance their customer support capabilities without incurring excessive expenses. **Average Rating:** 4.4/5.0 **Total Reviews:** 7,275 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.8/10 (Category avg: 8.4/10) - **Mentions:** 8.7/10 (Category avg: 8.5/10) - **Reporting:** 8.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,251 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Reviewer Demographics:** - **Who Uses This:** CEO, Director - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 73% Small-Business, 24% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (710 reviews) - Features (517 reviews) - Ticket Management (377 reviews) - Integrations (360 reviews) - Intuitive (343 reviews) **Cons:** - Learning Curve (329 reviews) - Steep Learning Curve (233 reviews) - Limited Customization (196 reviews) - Complexity (191 reviews) - Not Intuitive (181 reviews) ### 5. [Reputation](https://www.g2.com/products/reputation/reviews) Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more. **Average Rating:** 4.6/5.0 **Total Reviews:** 2,401 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Visitor Activity:** 9.0/10 (Category avg: 8.4/10) - **Mentions:** 8.7/10 (Category avg: 8.5/10) - **Reporting:** 9.1/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Reputation](https://www.g2.com/sellers/reputation) - **Company Website:** https://reputation.com/ - **Year Founded:** 2006 - **HQ Location:** San Ramon, CA - **Twitter:** @Reputation_Com (10,930 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (728 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Community Manager, Property Manager - **Top Industries:** Automotive, Real Estate - **Company Size:** 46% Mid-Market, 29% Small-Business #### Pros & Cons **Pros:** - Ease of Use (222 reviews) - Review Management (163 reviews) - Helpful (149 reviews) - Centralized Reviews (129 reviews) - Reputation Management (114 reviews) **Cons:** - Improvement Needed (54 reviews) - Review Management (46 reviews) - Missing Features (44 reviews) - Reporting Issues (33 reviews) - Review Issues (33 reviews) ### 6. [Freshdesk](https://www.g2.com/products/freshdesk/reviews) Freshdesk (a product of Freshworks Inc.) is a modern, AI-powered customer service solution with enterprise capability without the enterprise complexity. Freshdesk unifies channels, conversations, AI capabilities, customer insights, and advanced ticketing into one place in the Freshdesk Command Center so agents are ready to resolve. With Freddy, People-first AI, customer service teams can take AI agents live in minutes to fully resolve complex and simple queries, get response and resolution assistance from AI copilot, and stay ahead with AI insights. Freshdesk also comes packed with advanced workflows, automations, and self service so you can easily set up and scale customer service on any channel–whether you’re a support team of 10 or 500. Freshdesk is quick to set up, easy to use, and designed for rapid impact - it delivers 225% ROI, 95% omnichannel first contact resolution rate, and up to 80% resolutions with AI agents. **Average Rating:** 4.4/5.0 **Total Reviews:** 3,653 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.6/10 (Category avg: 8.4/10) - **Mentions:** 8.6/10 (Category avg: 8.5/10) - **Reporting:** 8.7/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Freshworks](https://www.g2.com/sellers/freshworks) - **Company Website:** https://www.freshworks.com/ - **Year Founded:** 2010 - **HQ Location:** San Mateo, CA - **Twitter:** @FreshworksInc (19,034 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/freshworks-inc/ (7,344 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Manager, Owner - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 48% Small-Business, 40% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (352 reviews) - Features (237 reviews) - Automation (179 reviews) - Efficiency (171 reviews) - Ticket Management (170 reviews) **Cons:** - Missing Features (115 reviews) - Ticketing Issues (93 reviews) - Ticket Management (93 reviews) - Limited Features (89 reviews) - Limitations (83 reviews) ### 7. [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) The Genesys Cloud CX™ platform is trusted by thousands of small, medium and large enterprises and recognized across the globe as an industry-leading cloud call center solution and customer experience (CX) platform. No matter where the customer conversation starts or ends, Genesys Cloud CX transforms your customer experience. It connects insights across teams, tools and interactions so you have the data to address customers problems with ease. Meet your customers anywhere, anytime, on any channel, with a suite of digital channels. Automate Successful Outcomes Simplify how you connect with customers across channels. With smart automation across the entire customer journey, you can use data and insights gained to take the right action at the right time to create the best outcomes. With an all-in-one suite of digital capabilities in Genesys Cloud CX, call center employees and customers can engage in seamless conversations across digital channels like chat, email, text and social media. Enhance the customer experience with bots and predictive artificial intelligence (AI) and route to a human call center agent when customers have more complex needs. Innovate at Scale Give your employees and call center agents the information they need in a tool built to drive engagement, improve customer interactions and boost your team’s performance. Reimagine Experiences that Matter Use Genesys Cloud CX as an all-in-one cloud call center application and easily extend the suite with hundreds of packaged integrations. Take full advantage of the composable customer experience platform with third-party integrations and applications so you can reach customers any moment, on any channel. Genesys is redefining the customer experience with innovative call center software. Our award-winning Genesys Cloud CX deploys in days, is intuitive to use and innovates with upgrades each week. With real-time dashboards, simple management tools and analytics, Genesys Cloud CX provides the insights you need to run your business. And you’ll take your contact center and CX strategy into tomorrow — no matter where your agents are located or which channels they handle. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,448 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.9/10 (Category avg: 8.4/10) - **Mentions:** 8.3/10 (Category avg: 8.5/10) - **Reporting:** 9.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Genesys](https://www.g2.com/sellers/genesys) - **Company Website:** https://www.genesys.com - **Year Founded:** 1990 - **HQ Location:** Menlo Park, CA - **Twitter:** @Genesys (32,252 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/601919/ (8,509 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Manager, Case Advocate - **Top Industries:** Information Technology and Services, Financial Services - **Company Size:** 46% Mid-Market, 40% Enterprise #### Pros & Cons **Pros:** - Ease of Use (144 reviews) - Features (103 reviews) - Reliability (79 reviews) - Efficiency (74 reviews) - Intuitive (62 reviews) **Cons:** - Limited Features (58 reviews) - Missing Features (55 reviews) - Complexity (44 reviews) - Inadequate Reporting (38 reviews) - Learning Curve (38 reviews) ### 8. [Sprinklr Service](https://www.g2.com/products/sprinklr-service/reviews) Sprinklr Service is a cloud-native unified customer service platform powered by AI that enables seamless customer & agent experience across 30+ digital, social and voice channels, and delivers real-time actionable & scalable insights – eliminating the need for any other point solution. - Enables customers to interact with your brand on their preferred channel for consistent brand experience leading to customer delight. - Empowers agents with unified/360 customer view and recommends the most relevant responses with the power of AI to improve agent productivity and experience. - Provides meaningful and actionable insights to supervisors to drive growth and operational excellence - Helps leaders uncover opportunities for growth, transformation and innovation through real- time contact center insights scalable across the enterprise. **Average Rating:** 4.3/5.0 **Total Reviews:** 662 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Visitor Activity:** 7.9/10 (Category avg: 8.4/10) - **Mentions:** 8.3/10 (Category avg: 8.5/10) - **Reporting:** 8.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Company Website:** https://www.sprinklr.com - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,117 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,349 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Manager, Social Media Specialist - **Top Industries:** Consumer Services, Marketing and Advertising - **Company Size:** 41% Enterprise, 30% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (81 reviews) - Features (64 reviews) - Helpful (52 reviews) - Efficiency (47 reviews) - Customer Support (37 reviews) **Cons:** - Complexity (29 reviews) - Learning Curve (27 reviews) - Missing Features (26 reviews) - Slow Loading (23 reviews) - Steep Learning Curve (21 reviews) ### 9. [Gladly](https://www.g2.com/products/gladly/reviews) The world’s most customer-centric brands use Gladly’s CX platform to drive down costs, nurture relationships, and increase loyalty. Powered by proprietary Customer AI, Gladly is the only CX platform that puts the customer, not tickets, at the center of every conversation. Gladly is simple to use, maintains a continuous conversation across channels, and balances human connection with intelligent and empathetic automation. For B2C leaders who refuse to compromise, Gladly delivers radically efficient service and radically personal experiences. Customer experience isn’t broken—it’s just built on the wrong foundation. Gladly reimagines CX with AI that gets it right. Explore how it works at www.gladly.ai/get-started/. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,088 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Visitor Activity:** 9.3/10 (Category avg: 8.4/10) - **Mentions:** 9.1/10 (Category avg: 8.5/10) - **Reporting:** 9.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Gladly](https://www.g2.com/sellers/gladly) - **Company Website:** https://www.gladly.ai - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @gladly (4,078 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7950938/ (232 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Customer Service Representative, Customer Experience Advisor - **Top Industries:** Retail, Consumer Services - **Company Size:** 60% Mid-Market, 22% Small-Business #### Pros & Cons **Pros:** - Ease of Use (191 reviews) - Helpful (135 reviews) - Features (128 reviews) - Efficiency (105 reviews) - Customer Support (78 reviews) **Cons:** - Missing Features (40 reviews) - Complexity (31 reviews) - Limited Features (31 reviews) - Learning Curve (30 reviews) - Limited Customization (30 reviews) ### 10. [Re:amaze](https://www.g2.com/products/re-amaze/reviews) Re:amaze is a helpdesk and customer messaging platform designed for websites, stores, and apps. Use Re:amaze to provide exceptional customer support through live chat, email, social media, mobile SMS/MMS, VOIP, and FAQ Knowledge Bases. Businesses of all shapes and sizes also rely on Re:amaze for sales and marketing automation using features such as Re:amaze Cues (a way to automatically message online customers), Re:amaze Chatbots, Re:amaze Live Dashboard (to monitor online customer activity in real time), and send customer satisfaction surveys (to gauge service quality and gather feedback). Re:amaze offers native integrations with many popular 3rd party apps such as Slack, Shopify, BigCommerce, Stripe, MailChimp, Google (Analytics, Tag Manager, Suite), ShipStation, Klaviyo, and much more. Businesses can also use a single Re:amaze account to manage customer service for multiple businesses or stores with the Multi-Brand feature. **Average Rating:** 4.6/5.0 **Total Reviews:** 136 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Visitor Activity:** 9.0/10 (Category avg: 8.4/10) - **Mentions:** 9.2/10 (Category avg: 8.5/10) - **Reporting:** 9.1/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [GoDaddy](https://www.g2.com/sellers/godaddy) - **Year Founded:** 1997 - **HQ Location:** Scottsdale, AZ - **Twitter:** @GoDaddy (275,242 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7846/ (8,990 employees on LinkedIn®) - **Ownership:** NYSE:GDDY **Reviewer Demographics:** - **Who Uses This:** Owner, President - **Top Industries:** Retail, Sporting Goods - **Company Size:** 81% Small-Business, 17% Mid-Market #### Pros & Cons **Pros:** - Customer Support (1 reviews) - Flexibility (1 reviews) ### 11. [Fin by Intercom](https://www.g2.com/products/fin-by-intercom/reviews) Fin by Intercom is the best performing AI Agent for customer service. It automates complex queries, improves resolution times, and delivers consistently high-quality support at scale. Key benefits of Fin AI Agent: - Automates complex tasks such as refunds, transaction disputes, and technical troubleshooting. - Easy to configure with a no-code experience that anyone on your team can manage. - Works with any helpdesk, including Zendesk, Salesforce, and HubSpot—no migration required. - Affordable at scale with pricing starting at just $0.99 per resolution. - Provides complete visibility and control through tools to analyze, train, test, and deploy Fin across all channels. How it works: Fin combines generative AI with deterministic rules to act just like your best human agents. You can give Fin detailed, step-by-step instructions, and it will follow them with speed and reliability—reducing time to resolution and improving customer satisfaction. Under the hood, Fin is powered by the patented Fin AI Engine™, a proprietary system purpose-built for customer service. Every layer is optimized for accuracy, speed, and reliability, so Fin can handle high volumes and complex queries with confidence. Proof of performance: - Fin resolves 67% of customer queries on average, with rates as high as 93% for some teams. - Trusted by 6,000+ customer service teams, including the world’s leading AI companies like Anthropic. - In independent tests, Fin consistently outperformed competitors, delivering higher resolution rates than Forethought, Decagon, and others. - Ranked #1 AI Agent on G2, with the highest number of reviews. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,679 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.8/10 (Category avg: 8.4/10) - **Mentions:** 9.3/10 (Category avg: 8.5/10) - **Reporting:** 9.2/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Intercom, Inc.](https://www.g2.com/sellers/intercom-inc) - **Company Website:** https://www.intercom.com/ - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @intercom (44,257 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/intercom/ (1,950 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Customer Success Manager, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Small-Business, 37% Mid-Market #### Pros & Cons **Pros:** - Helpful (435 reviews) - Ease of Use (433 reviews) - Features (333 reviews) - Efficiency (268 reviews) - Automation (257 reviews) **Cons:** - Missing Features (152 reviews) - AI Limitations (130 reviews) - Limited Features (123 reviews) - Learning Curve (115 reviews) - Expensive (92 reviews) ### 12. [Missive](https://www.g2.com/products/missive/reviews) Are you double sending emails? Not knowing who's responding to what, or whether they've responded at all? What if your business could manage all your email accounts, including its shared inboxes like support@, sales@, info@, and accounting@, along with SMS, WhatsApp, Messenger, and Instagram—all in one place? Missive is inbox collaboration for teams that run on email—eliminating chaos and ensuring everyone is aligned. Our powerful tool simplifies collaboration and boosts productivity, breaking down silos between your business's internal and external communications. We help your team work together effortlessly. Used by over 4500 businesses, including accounting firms, logistics companies, travel agencies, and start up tech companies. -- Key features • Teams Inbox: Centralize all your communication channels into shared inboxes for efficient management across your different teams. • Internal Team Chat: Facilitate real-time collaboration and discussions within your team, directly alongside your external communications. • Automated Workflows: Create customizable rules to automate repetitive tasks and use AI to get even more efficiency. Popular use cases include auto-categorization of emails, auto-follow-up emails, automatic forwarding of receipts, and out-of-office auto-responses. • Canned responses: Save time with pre-written replies to customer inquiries, sales pitches, or to include that PDF you always need to attach when signing up a new client • Integrations: Enhance your workflow with integrations to popular tools like OpenAI, ClickUp, Asana, GitHub, HubSpot, Zapier, and many more. **Average Rating:** 4.7/5.0 **Total Reviews:** 806 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Visitor Activity:** 7.4/10 (Category avg: 8.4/10) - **Mentions:** 8.1/10 (Category avg: 8.5/10) - **Reporting:** 7.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Missive](https://www.g2.com/sellers/missive) - **Company Website:** https://missiveapp.com - **Year Founded:** 2015 - **HQ Location:** Quebec, QC - **Twitter:** @missiveapp (2,673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/missive-app/ (15 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Owner - **Top Industries:** Accounting, Marketing and Advertising - **Company Size:** 89% Small-Business, 11% Mid-Market #### Pros & Cons **Pros:** - Team Collaboration (356 reviews) - Communication (319 reviews) - Ease of Use (282 reviews) - Features (227 reviews) - Communication Ease (170 reviews) **Cons:** - Missing Features (125 reviews) - Learning Curve (100 reviews) - Search Functionality (95 reviews) - Search Difficulty (77 reviews) - Steep Learning Curve (67 reviews) ### 13. [CommBox](https://www.g2.com/products/commbox/reviews) CommBox: The AI Customer Engagement Platform for Enterprise CommBox is an enterprise-grade platform that unifies your customer communication -Voice, WhatsApp, Web, and Social - into a single, intelligent workspace. Unlike legacy contact centers that are voice-first, or CRMs that are record-first, CommBox is an engagement-first platform. We provide the intelligent orchestration layer that connects your front-end channels directly to your core business systems (like SAP, Salesforce, and AWS Connect). This allows enterprises to move beyond simple chat and automate the entire lifecycle of a customer request, from the first message to final resolution in your backend systems. Battle-Tested Scale & Security Trusted by over 300 global enterprises—including AIG, IKEA, and Panasonic Connect—CommBox orchestrates 100M+ annual conversations. Our platform is ISO 27001, SOC 2, and GDPR compliant, ensuring a safe, controlled, and scalable path to AI adoption in regulated industries. Key Capabilities: End-to-End Task Resolution: Our AI agents do more than answer questions; they execute business workflows. By syncing directly with your backend systems, they handle high-stakes tasks like customs clearance, insurance claims, and billing updates without manual data entry. Rapid Time-to-Value: We favor immediate impact over multi-year transformations. CommBox layers intelligence over your existing infrastructure, allowing you to deploy AI agents in weeks and deliver measurable ROI within the first month. Unified Fabric for Voice & Digital: Eliminate fragmented context. CommBox maintains a single, continuous thread of context across every channel. When a human handoff occurs, the agent has the full history and data ready for a "warm" transition. Enterprise-Grade WhatsApp: Transform the world’s most popular messaging app into a secure, managed business channel with full HQ visibility, strict governance, and advanced automation. Future-Proof CX Strategy: Adopt AI at your brand’s own pace. Start with high-impact use cases and scale company-wide as your needs evolve, ensuring your infrastructure is always ready for the next wave of innovation. **Average Rating:** 4.7/5.0 **Total Reviews:** 48 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Visitor Activity:** 9.2/10 (Category avg: 8.4/10) - **Mentions:** 7.5/10 (Category avg: 8.5/10) - **Reporting:** 8.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [CommBox](https://www.g2.com/sellers/commbox) - **Year Founded:** 2013 - **HQ Location:** Glil-Yam, Hasharon - **LinkedIn® Page:** https://www.linkedin.com/company/commbox1/ (107 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Insurance - **Company Size:** 40% Mid-Market, 36% Small-Business #### Pros & Cons **Pros:** - Ease of Use (7 reviews) - Features (6 reviews) - Automation (5 reviews) - Efficiency (5 reviews) - Helpful (5 reviews) **Cons:** - Complex Platform (2 reviews) - Delays (2 reviews) - Difficulty (2 reviews) - Bugs (1 reviews) - Complexity (1 reviews) ### 14. [RingCentral Contact Center](https://www.g2.com/products/ringcentral-contact-center/reviews) RingCentral Contact Center is the AI platform for orchestrating workflows, agents & knowledge at unmatched precision and scale. Guide every customer interaction—across channels, teams, and moments—so every experience feels effortless. Start connecting front- and back-office workflows and bridge knowledge silos across teams. Combine and balance augmented human agents and AI agents to increase productivity. Say goodbye to traditional, inflexible CCaaS platforms and point solutions. Get a comprehensive platform to design, build, and operate every element across every customer service journey. RingCentral Contact Center provides the most complete suite of applications, an open framework, and Enlighten AI trained on the industry’s largest labeled and validated CX dataset. Best of all, you get the only solution that brings market leading unified communications and contact center together, under one platform. **Average Rating:** 4.1/5.0 **Total Reviews:** 192 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.1/10) - **Visitor Activity:** 7.8/10 (Category avg: 8.4/10) - **Mentions:** 9.0/10 (Category avg: 8.5/10) - **Reporting:** 8.1/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [RingCentral](https://www.g2.com/sellers/ringcentral) - **Company Website:** https://www.ringcentral.com - **Year Founded:** 1999 - **HQ Location:** Belmont, CA - **Twitter:** @RingCentral (62,109 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60868/ (6,686 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software, Consumer Services - **Company Size:** 49% Small-Business, 35% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (28 reviews) - Helpful (15 reviews) - Intuitive (15 reviews) - Customer Support (14 reviews) - Efficiency (14 reviews) **Cons:** - Call Issues (14 reviews) - Call Functionality (12 reviews) - Call Quality Issues (10 reviews) - Connection Issues (7 reviews) - Poor Customer Support (7 reviews) ### 15. [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) Statusbrew offers 1:1 feature parity with the big leaders at a fair price in the social media management space. It enables growing agencies and businesses to plan and schedule content, collaborate with teams, manage community, and run advanced reporting from one place. You can use labels to categorize content and generate reports that show what’s working and what needs attention. Approval workflows and publishing rules help internal and external teams to review and give feedback quickly. From a unified inbox, handle all types of engagements including DMs, comments (paid and organic), reviews, and more, across major social platforms. With auto comment moderation and team inboxes, stay focused on conversations that matter. Social listening tracks sentiment, trends, and competitor activity across social media and the web so you can act before a crisis unfolds. Choose from 20+ ready-made templates, including paid vs. organic reports, or build your own using a widget builder and 250+ KPIs for deeper, customized insights. Statusbrew (B2B version) has scaled since 2019 with a global team 30+ across 5 time zones, delivering 22×6 support through email, live chat, and Zoom calls. **Average Rating:** 4.8/5.0 **Total Reviews:** 247 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Visitor Activity:** 9.4/10 (Category avg: 8.4/10) - **Mentions:** 9.5/10 (Category avg: 8.5/10) - **Reporting:** 9.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Statusbrew Inc.](https://www.g2.com/sellers/statusbrew-inc) - **Year Founded:** 2011 - **HQ Location:** Wilmington, Delaware - **Twitter:** @statusbrew (1,905,764 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7580088/ (29 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Digital Marketing Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 76% Small-Business, 21% Mid-Market #### Pros & Cons **Pros:** - Centralized Management (269 reviews) - Post Scheduling (246 reviews) - Ease of Use (241 reviews) - Scheduling (214 reviews) - Team Collaboration (162 reviews) **Cons:** - Learning Curve (56 reviews) - Improvement Needed (48 reviews) - Learning Complexity (38 reviews) - Limited Features (34 reviews) - Missing Features (31 reviews) ### 16. [Tidio](https://www.g2.com/products/tidio/reviews) Tidio is an all-in-one customer support software suite comprising (1) help desk, (2) live chat, (3) chatbot automation, and (4) AI agent features. Over 300,000 businesses across ecommerce, services, and tech use Tidio to streamline communication, resolve issues faster, and drive more sales. With Tidio, support teams can engage customers in real time via live chat, automate responses to FAQs with Flows (rules-based chatbots), and manage conversations from multiple channels like email, Messenger, Instagram, WhatsApp, and email in one unified dashboard. At the heart of the platform is Lyro, Tidio’s conversational AI agent and chatbot, capable of resolving up to 67% of common customer inquiries without human involvement. With a single click, Lyro starts using your company’s existing help content to provide accurate and brand-consistent responses without making up answers. When in doubt, the AI agent will hand over the ticket to your team, enhancing trust between users and your brand. Tidio empowers businesses to scale their support without overwhelming their teams. It reduces missed chats, shortens response times, and frees up agents to focus on complex issues. Start free and get 50 AI-powered conversations with Lyro. No credit card required. 💬 Live Chat • Real-Time Support – Engage with visitors instantly through a lightweight chat widget. • Live Typing Preview – See what users are typing before they hit send. • Canned Responses – Use pre-written replies for quick, consistent answers. • AI Reply Assistant – Enhance responses with GPT-4 suggestions. • User Management – Ban users by IP, view live visitor lists. • Chat Transcripts – Save or email conversation history. • Attachments – Support for sending files (images, docs, videos). ⚙️ Flows (Chatbot Automation) • Visual Automation Builder – No-code drag & drop builder for custom flows. • Pre-designed Templates – 40+ templates designed for eCommerce. • Data Collection – Auto-capture contact info and feedback. • Abandoned Cart Recovery – Send timed offers/discounts. • Third-Party Integrations – Sync data with external tools and platforms. 🤖 Lyro (AI Agent) • Conversational AI – Automatically resolve up to 70% of questions. • Product Recommendations – Suggest items based on Shopify product data. • Multichannel Support – Works across live chat, WhatsApp, Instagram, Messenger. • Multilingual Capabilities – Respond in English, Spanish, French, Portuguese, German. • Analytics – Review AI performance and conversation stats. 🛒 Order Management (for Shopify) • Cart Preview – See what's in the customer's cart in real time. • Order History Access – View past orders for personalized help. • Direct Product Recommendations – Suggest products inside the chat. • Order Management – Cancel, update, or refund orders via chat. • Discount Offering – Share coupon codes live in conversation. 🎫 Ticketing System • Unified Ticket Creation – Convert emails/chats into support tickets. • Tagging and Prioritization – Organize and prioritize tasks. • Operator Tracking – Know who’s assigned to what. • Advanced Filtering – Quickly sort through tickets. • Spam Management – Auto-detect and filter irrelevant messages. 📡 Communication Channels Manage all in one dashboard: • Live Chat – Real-time website conversations. • Email – Integrate multiple inboxes. • Instagram – Reply to DMs and reactions. • Messenger – Chat with Facebook users. 🎨 Customization • Branding – Match chat widget to your site's look & feel. • Visibility Settings – Customize widget display by time/device. • Offline Messaging – Capture leads when you're offline. 📊 Analytics • Performance Monitoring – Track response times, satisfaction, missed chats. • Team Insights – Evaluate individual/team productivity. • Flow Analysis – Optimize automations based on performance data. 🔒 Privacy & Compliance • SOC 2 Type 2 • GDPR • CCPA • EU-US DPF • CPRA • AI Pact **Average Rating:** 4.6/5.0 **Total Reviews:** 1,841 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Visitor Activity:** 9.1/10 (Category avg: 8.4/10) - **Mentions:** 8.2/10 (Category avg: 8.5/10) - **Reporting:** 8.3/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Tidio](https://www.g2.com/sellers/tidio) - **Company Website:** https://www.tidio.com/ - **Year Founded:** 2013 - **HQ Location:** San Francisco, California - **Twitter:** @tidiocx (1,311 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3343461/ (167 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 90% Small-Business, 8% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (225 reviews) - Helpful (184 reviews) - Chatbots (155 reviews) - Easy Setup (154 reviews) - Features (139 reviews) **Cons:** - Expensive (76 reviews) - Missing Features (59 reviews) - Limited Customization (57 reviews) - Cost (56 reviews) - Limited Features (55 reviews) ### 17. [Wati](https://www.g2.com/products/wati/reviews) Started as WhatsApp team inbox in 2020, Wati has evolved into a full revenue orchestration system beyond one platform. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support, all inside WhatsApp and connected messaging channels. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognized as a Premium Partner of Meta and Google. Unlock Revenue Growth with Wati, your AI co-pilot. **Average Rating:** 4.6/5.0 **Total Reviews:** 457 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.9/10 (Category avg: 8.4/10) - **Mentions:** 8.3/10 (Category avg: 8.5/10) - **Reporting:** 7.9/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Wati](https://www.g2.com/sellers/wati-4020a7cd-92a3-4b52-ae1c-627179ab724d) - **Company Website:** https://www.wati.io/ - **Year Founded:** 2020 - **HQ Location:** Hong Kong, HK - **Twitter:** @Wati_io (582 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/watiglobal/ (251 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder, CEO - **Top Industries:** Education Management, Information Technology and Services - **Company Size:** 73% Small-Business, 20% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (102 reviews) - Automation (71 reviews) - Customer Support (65 reviews) - Easy Setup (64 reviews) - Features (54 reviews) **Cons:** - Expensive (39 reviews) - Cost (32 reviews) - Pricing Issues (23 reviews) - Missing Features (16 reviews) - Poor Customer Support (16 reviews) ### 18. [Gorgias](https://www.g2.com/products/gorgias/reviews) Gorgias is the conversational AI platform for ecommerce that drives sales and resolves support inquiries throughout the entire customer journey. Gorgias's AI Agent acts as a super-agent on the brand's team, driving conversations with customers at the right time and on the right channel—from editing orders and managing subscriptions to providing AI-powered product recommendations. Thanks to advanced ecommerce and channel integrations, Gorgias provides a single, streamlined platform where customer assistance is hyper-personalized and ticket resolution happens instantly. Gorgias unlocks the power of conversations, helping brands build lasting customer relationships, improve efficiency, and drive more sales. **Average Rating:** 4.6/5.0 **Total Reviews:** 544 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.7/10 (Category avg: 8.4/10) - **Mentions:** 8.7/10 (Category avg: 8.5/10) - **Reporting:** 8.5/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Gorgias](https://www.g2.com/sellers/gorgias) - **Company Website:** https://www.gorgias.com/ - **Year Founded:** 2015 - **HQ Location:** San Francisco, California - **Twitter:** @gorgiasio (3,741 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/6402068/ (520 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Customer Service Representative, Customer Service Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 80% Small-Business, 18% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (28 reviews) - Integrations (24 reviews) - Features (18 reviews) - Easy Integrations (17 reviews) - Helpful (17 reviews) **Cons:** - Learning Curve (8 reviews) - Expensive (7 reviews) - Missing Features (7 reviews) - Ticketing Issues (7 reviews) - Lack of Features (6 reviews) ### 19. [Kapture CX](https://www.g2.com/products/kapture-cx/reviews) Kapture is an enterprise-grade, generative AI-powered omnichannel customer experience management platform designed to enhance customer support and engagement. This innovative solution empowers businesses to adapt to the evolving expectations of their customers, transforming standard interactions into exceptional experiences. By leveraging advanced technology and a customer-centric approach, Kapture ensures that every engagement is personalized and relevant, addressing the unique needs of each individual. Targeted primarily at businesses in sectors such as retail, banking, financial services and insurance (BFSI), travel, and consumer durables, Kapture serves over 1,000 organizations across 16 countries. This diverse clientele benefits from Kapture's ability to streamline customer interactions across various channels, including social media, email, chat, and voice. The platform is particularly valuable for companies aiming to enhance their customer service capabilities, improve satisfaction rates, and foster lasting relationships with their customers. Kapture's key features include intelligent routing, real-time analytics, and a unified dashboard that provides a comprehensive view of customer interactions. The intelligent routing system ensures that inquiries are directed to the most suitable agents based on their expertise, leading to quicker and more effective resolutions. Real-time analytics empower businesses to monitor performance metrics, identify trends, and make data-driven decisions to enhance service quality. The unified dashboard consolidates information from multiple channels, enabling support teams to respond promptly and effectively to customer needs. Utilizing Kapture offers benefits that extend beyond improved customer satisfaction. By providing tailored experiences and leveraging AI-driven insights, businesses can increase operational efficiency and reduce response times. Kapture's focus on context and intelligence in every resolution helps organizations not only meet but exceed customer expectations. This capability is particularly crucial in competitive markets where customer loyalty is paramount. Kapture distinguishes itself in the customer experience management category by combining advanced technology with a deep understanding of customer needs. Its omnichannel approach ensures that businesses can engage with their customers seamlessly, regardless of the platform, while its generative AI capabilities facilitate continuous improvement in service delivery. This makes Kapture an essential tool for organizations looking to elevate their customer support and create meaningful, lasting connections with their clientele. **Average Rating:** 4.5/5.0 **Total Reviews:** 327 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.5/10 (Category avg: 8.4/10) - **Mentions:** 7.8/10 (Category avg: 8.5/10) - **Reporting:** 8.6/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Kapture CX](https://www.g2.com/sellers/kapture-cx) - **Year Founded:** 2011 - **HQ Location:** Bangalore - **Twitter:** @KaptureCX (142 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9310674/ (581 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Team Leader, Assistant Manager - **Top Industries:** Consumer Services, Pharmaceuticals - **Company Size:** 60% Mid-Market, 28% Small-Business #### Pros & Cons **Pros:** - Ease of Use (127 reviews) - Features (92 reviews) - Helpful (86 reviews) - User-Friendly (78 reviews) - Efficiency (76 reviews) **Cons:** - Slow Performance (58 reviews) - Slow Loading (54 reviews) - Slow Speed (46 reviews) - Delays (42 reviews) - Improvement Needed (39 reviews) ### 20. [LiveAgent](https://www.g2.com/products/liveagent/reviews) LiveAgent is a comprehensive help desk and live chat software designed to revolutionize customer support. By offering an all-in-one solution, LiveAgent empowers businesses to deliver personalized interactions that leave a lasting impression. With the fastest chat widget available and a reputation as the #1 rated live chat software for SMBs in 2025, LiveAgent is trusted by industry leaders such as BMW, Yamaha, Huawei, and Oxford University. These companies use LiveAgent to provide top-tier customer service that stands out in a competitive marketplace. Key Features of LiveAgent LiveAgent combines an omnichannel universal inbox, real-time live chat, a built-in call center, and a robust customer service portal to streamline communication. Personalization is at the heart of the software, allowing businesses to enhance interactions through features such as customer segmentation, automation, a built-in CRM, and powerful analytics. Additionally, LiveAgent offers an intuitive customer knowledge base to further improve service efficiency. With access to over 175+ features and 200+ integrations, LiveAgent adapts to your unique business needs and scales as your company grows. Try LiveAgent for Free Start your journey with LiveAgent today with a 1-month free trial—no credit card required. Discover how this advanced tool can transform your customer support operations. 200+ Features Included: • POP3 accounts • Email piping • Forwarding • Departments • Priorities • Statuses • Tags • Rules • Ticket Routing • Canned/Predefined messages • Email templates • Voice integration • Real-time website monitoring and statistics • Chats • Facebook/Twitter/Instagram/Slack integration • Knowledge base • Live Suggestions as you type • Feedback and Contact forms • Agent rating and gamification • Multilingual support • Ticket filters • File sharing and attachments • Chat button templates and much more Exclusive for Startups LiveAgent’s Startup Program offers startups free access to the platform for the first 6 months. After this period, startups can continue enjoying the benefits of LiveAgent at a discounted rate. This program provides a cost-effective way for emerging businesses to leverage world-class customer support tools during their growth phase. Experience the power of LiveAgent and join the ranks of industry-leading companies that prioritize exceptional customer service. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,479 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Visitor Activity:** 9.2/10 (Category avg: 8.4/10) - **Mentions:** 9.0/10 (Category avg: 8.5/10) - **Reporting:** 9.0/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [QualityUnit](https://www.g2.com/sellers/qualityunit) - **Year Founded:** 2004 - **HQ Location:** Bratislava - **Twitter:** @qualityunit (480 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3516632/ (58 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Owner - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Small-Business, 29% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (58 reviews) - Features (48 reviews) - Customer Support (45 reviews) - Helpful (42 reviews) - Efficiency (36 reviews) **Cons:** - Learning Curve (12 reviews) - Missing Features (11 reviews) - Not Intuitive (10 reviews) - Steep Learning Curve (10 reviews) - Integration Issues (9 reviews) ### 21. [Jotform AI Agents](https://www.g2.com/products/jotform-ai-agents/reviews) Jotform AI Agents are automated real-time assistants designed to help your users at any time of day or night. AI Agents are the future of customer service. Train and customize your own personal AI Agent to enhance user engagement, improve response times, and streamline support operations. With Jotform’s intuitive, no-code AI builder, you can easily train and customize your own AI Agent to match your brand voice, support workflows, and respond with the exact information your users need. Simply provide key details, documents, FAQs, or form data, and your AI Agent will learn from this context to deliver accurate, personalized interactions. This level of customization helps teams improve response times, boost user satisfaction, and streamline support operations across every stage of the customer journey. One of the platform’s most powerful advantages is its extensive library of 7,000+ customizable AI Agent templates. These ready-made templates provide an easy starting point for a wide variety of use cases, including customer support, onboarding, lead qualification, appointment scheduling, product education, internal training, and more. Each template can be fully personalized with your own instructions, tone, workflows, and industry-specific knowledge—allowing you to deploy high-performing AI Agents in minutes. Jotform AI Agents provide 24/7 automated assistance, ensuring your customers receive instant support even outside of business hours. While you sleep, your AI Agents continue working—handling inquiries, resolving issues, collecting information, and providing accurate responses around the clock. This continuous availability reduces wait times, increases engagement, and helps teams keep up with growing demand. With multichannel support, Jotform AI Agents can operate wherever your users are. Deploy your agents across web, chat widgets, email, phone, WhatsApp, Messenger, Gmail, WordPress, and other communication channels for a unified, consistent support experience. This omnichannel flexibility ensures that your users always receive real-time assistance—no matter the device or platform. For teams requiring voice-based interactions, Jotform offers powerful phone and SMS capabilities. AI Agents can handle incoming calls, conduct natural voice conversations, answer questions, and transcribe spoken messages—all with a friendly, human-like tone. This makes Jotform AI Agents ideal for customer service hotlines, appointment reminders, phone-based support, and automated phone menus. AI Agents can also perform customizable actions based on your workflows. Define specific behaviors, triggers, follow-up steps, or automated tasks for your agent to execute. Whether you want it to qualify leads, send emails, update CRM records, route inquiries, generate reports, or collect data through forms, your AI Agent follows your rules precisely. By combining real-time automation, no-code customization, multichannel support, and intelligent communication, Jotform AI Agents help organizations scale their customer experience effortlessly. Whether you’re a small business or a global enterprise, AI Agents provide the speed, accuracy, and availability needed to support users at every moment. **Average Rating:** 4.5/5.0 **Total Reviews:** 568 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Visitor Activity:** 7.3/10 (Category avg: 8.4/10) - **Mentions:** 6.2/10 (Category avg: 8.5/10) - **Reporting:** 7.1/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Jotform](https://www.g2.com/sellers/jotform) - **Company Website:** https://www.jotform.com/ - **Year Founded:** 2006 - **HQ Location:** San Francisco, California - **Twitter:** @Jotform (39,399 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3541463/ (900 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Owner, CEO - **Top Industries:** Information Technology and Services, Real Estate - **Company Size:** 70% Small-Business, 12% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (267 reviews) - Easy Setup (173 reviews) - Artificial Intelligence (164 reviews) - Helpful (157 reviews) - Setup Ease (152 reviews) **Cons:** - AI Limitations (121 reviews) - Limited AI Capabilities (74 reviews) - Limited Features (66 reviews) - Inadequate AI Features (65 reviews) - Poor Understanding (60 reviews) ### 22. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs **Average Rating:** 4.1/5.0 **Total Reviews:** 1,130 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) - **Visitor Activity:** 7.9/10 (Category avg: 8.4/10) - **Mentions:** 8.2/10 (Category avg: 8.5/10) - **Reporting:** 8.4/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Company Website:** https://www.sprinklr.com - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,117 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,349 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Social Media Specialist, Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 49% Enterprise, 29% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (95 reviews) - Centralized Management (74 reviews) - Features (66 reviews) - Analytics (51 reviews) - Social Media Integration (43 reviews) **Cons:** - Complex Usage (54 reviews) - Learning Curve (48 reviews) - Complexity (36 reviews) - Improvement Needed (34 reviews) - Learning Complexity (32 reviews) ### 23. [Kustomer](https://www.g2.com/products/kustomer/reviews) Kustomer is the Intelligent Customer Experience Platform empowering brands to put customers at the center of every interaction. By unifying customer data, conversations, and AI-powered workflows into one seamless workspace, teams deliver service that delights, retains, and drives growth. With Kustomer, support becomes faster, smarter, and more personal. **Average Rating:** 4.4/5.0 **Total Reviews:** 521 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.4/10 (Category avg: 8.4/10) - **Mentions:** 8.8/10 (Category avg: 8.5/10) - **Reporting:** 8.7/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Kustomer](https://www.g2.com/sellers/kustomer) - **Company Website:** https://www.kustomer.com - **Year Founded:** 2015 - **HQ Location:** Short Hills, US - **Twitter:** @kustomer (2,210 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10517045/ (307 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Customer Service Representative, Member Experience Associate - **Top Industries:** Consumer Services, Retail - **Company Size:** 64% Mid-Market, 21% Small-Business #### Pros & Cons **Pros:** - Ease of Use (56 reviews) - Features (42 reviews) - Helpful (37 reviews) - Efficiency (30 reviews) - Automation (20 reviews) **Cons:** - Slow Performance (21 reviews) - Slow Loading (17 reviews) - Learning Curve (16 reviews) - Complexity (14 reviews) - Not Intuitive (13 reviews) ### 24. [Front](https://www.g2.com/products/front/reviews) Front is the modern CX platform for customer-first businesses. We offer a unified workspace for all customer conversations — even individual inboxes and internal collaboration. This single pane-of-glass view of the customer boosts agent productivity by eliminating app switching and ensures responses are fast, accurate, and personalized. Unlike other customer service AI that takes a mistakes-first approach, Front AI starts smart and keeps getting smarter. We learn from every customer conversations in real time and help you scale safely from day one. Front's also easier to use and configure than legacy help desks, giving you unmatched control over your customer experience without relying on third-party consultants or IT resources. Trusted by more than 9,000 businesses including ClickUp, Uber Freight, and Reed & Mackay, Front serves up the efficiency and insights needed to keep your entire organization customer-first, every day. Plus, we care as much about our customers as you do yours: we provide industry-leading service to our entire customer base, regardless of your team size. **Average Rating:** 4.7/5.0 **Total Reviews:** 2,398 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.8/10 (Category avg: 8.4/10) - **Mentions:** 9.1/10 (Category avg: 8.5/10) - **Reporting:** 8.7/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Front App](https://www.g2.com/sellers/front-app) - **Company Website:** https://frontapp.com - **Year Founded:** 2014 - **HQ Location:** San Francisco, CA - **Twitter:** @FrontHQ (9,435 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/fronthq/ (524 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Customer Success Manager, Account Manager - **Top Industries:** Logistics and Supply Chain, Computer Software - **Company Size:** 48% Small-Business, 41% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (340 reviews) - Communication (258 reviews) - Team Collaboration (258 reviews) - Features (230 reviews) - Email Management (190 reviews) **Cons:** - Missing Features (137 reviews) - Email Issues (127 reviews) - Email Management (107 reviews) - Email Management Issues (78 reviews) - Email Communication Issues (74 reviews) ### 25. [Crisp](https://www.g2.com/products/crisp/reviews) Crisp is the ultimate all-in-one AI-powered multichannel customer support platform that helps businesses connect instantly with their customers or leads waiting for support. With its quickly evolving set of tools, Crisp is leading companies through the AI-driven revolution by using conversations to unlock hypergrowth. Customers use Crisp to provide a modern customer lifecycle experience for potential customers, generate more qualified leads, automate customer help, and improve customer satisfaction score, transforming customer support into a new revenue channel. Get started for free today and join 700 000 businesses using Crisp at crisp.chat With an easy UX, companies can leverage a modern customer support platform. Crisp is your one-stop for managing your multichannel customer support strategy. While using Crisp, you'll access the following: - Multichannel shared inbox to centralize all inbound messages coming from Emails, WhatsApp Business, Instagram, phone calls, and more. - Website AI chat widget to support customers from your website - AI features for customer support teams to unlock incredible productivity gains - AI Chatbot software for customer service trained upon many different sources to automatically resolve tickets and drain support queue - Knowledge base software to make your customers more autonomous, increase search engine visibility and drive better answer for your AI-powered messages. - Native Mobile Chat support SDKs for Android, React Native & iOS to embed native support chat experiences right in your mobile apps. - Support CRM software to get to get to know who you're dealing with - Customer support analytics software to measure customer support ROI, build custom dashboards and track customer support teams' CSAT. - Live Translate (Talk like a native in your customers' language) - MagicType (See what your customers are typing in real-time) - Screen Sharing (With no additional plugin needed) - Multiple integrations (Slack, Stripe, Linear, WordPress, Shopify, WooCommerce, Adobe Commerce, Zapier, n8n, Make, Hubspot, Salesforce, Jira, Trello, ...) **Average Rating:** 4.5/5.0 **Total Reviews:** 192 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Visitor Activity:** 8.6/10 (Category avg: 8.4/10) - **Mentions:** 8.1/10 (Category avg: 8.5/10) - **Reporting:** 8.6/10 (Category avg: 8.4/10) **Seller Details:** - **Seller:** [Crisp IM SARL](https://www.g2.com/sellers/crisp-im-sarl) - **Year Founded:** 2015 - **HQ Location:** Nantes, FR - **LinkedIn® Page:** https://www.linkedin.com/company/crisp-im/ (20 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** CEO, Founder - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 85% Small-Business, 12% Mid-Market #### Pros & Cons **Pros:** - Customer Support (32 reviews) - Helpful (30 reviews) - Features (28 reviews) - Ease of Use (23 reviews) - Intuitive (19 reviews) **Cons:** - Missing Features (12 reviews) - Limited Features (7 reviews) - Poor Customer Support (7 reviews) - Expensive (5 reviews) - Lack of Features (5 reviews) ## Parent Category [Customer Service Software](https://www.g2.com/categories/customer-service) ## Related Categories - [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service) - [Help Desk Software](https://www.g2.com/categories/help-desk) - [Live Chat Software](https://www.g2.com/categories/live-chat) --- ## Buyer Guide ### What You Should Know About Social Customer Service Software? ### What is Social Customer Service Software? Social customer service software enables businesses to provide customer service through social media. These solutions help companies leverage social media for different purposes, such as addressing complaints, answering questions, providing guidance, and issuing refunds via social channels. Social customer service software notifies the customer service team of customer issues raised across social media platforms so that they can be resolved efficiently.  The potential for high customer interaction and customer engagement between brands and customers on social media platforms brings social customer service software into the picture. It provides a two-way communication platform between brands and customers. While brands can reach out to customers for product promotions, announcements, new deals, and so on, customers get a channel for their queries to be answered.  ### What are the Common Features of Social Customer Service Software? [Live chat](https://www.g2.com/categories/live-chat) **:** Some social customer service solutions provide users with a live chat function. This allows live agents to connect with customers through a messaging board and open up a conversation with a customer that is looking for support or is experiencing an issue with the product. **Ticketing system**** :** Social customer service software provides users with the ability of routing, assigning, and scheduling support tickets to support agents. This is a key function since it allows users to distribute work evenly and make sure that social media management is always getting covered. **Stored messages:** Social customer service software being cloud-based support software, often provides users with the ability to use canned responses and stored messages. These messages can automatically respond to certain customer complaints that contain specific keywords or phrases. This provides more automation in customer support and less time sifting through each complaint. **Post filtering:** Social customer service software picks up on keywords that can automatically identify which customer support team should be responding to a certain comment. This filters social media posts and helps teams focus on the content that is most relevant to them. **Social listening**** :** Social listening helps identify which customer comments require the most immediate attention. This helps teams focus on the most important content first and filter out the requests that can be dealt with on a rolling basis. **Reporting:** Reporting tools allow users to create data-driven reports based on their interactions with customers on social media. This allows businesses to gather insights into how users are interacting with the brand or product. This data can then be presented to identify which areas must be improved. [Help desk](https://www.g2.com/categories/help-desk) **:** Help desk solution provides a knowledge base or other support channel for employees to work together and find solutions for ongoing customer problems. This aids in employee-customer communication by providing canned answers and more support when dealing with complex customer issues. **IT service desk:** Most social customer service solutions also provide help with technical issues that arise with using certain products. If certain customers are looking for technical expertise, then businesses can promptly respond via social customer service software and route it to a customer support team. This helps cover the technical issues rather than general customer complaints. Some additional features of social customer service software are: Besides the main functionality mentioned above there are other key support features offered by most social media customer service software solutions: - Real-time customer service responses consolidated into one unified platform - Notifications and alerts to address spikes in requests and to monitor sensitive or contentious social media situations ### What are the Benefits of Social Customer Service Software? Since more and more customers are choosing to interact with brands on social networks, social customer service can be a tool that is equally as important as standard customer service. Excellent customer service can create a positive brand image and deescalate customer complaints. Some of the biggest benefits of social customer service software include: **Customer loyalty** : Social customer service software can help businesses retain customers and build customer loyalty by responding to customer inquiries across social channels. By providing real-time customer support and seamlessly integrating social media into crosschannel customer service support strategy, businesses can positively impact sales and gain customer loyalty. **Customer satisfaction** : Queries being resolved efficiently and also on a real-time (subjectively) basis helps improve service experience, increases customer satisfaction, and improves customer experience. **Customer relationship:** Social media customer service software also helps improve relationships with customers, since it flags conversations, both good and bad, prioritizing them for the business to respond to appropriately. The software can identify frequently asked questions or recurring problems, which assists in product development and improves customer support. **Marketing intelligence:** Understanding how consumers act on social media channels is a great way to gather market intelligence. If customers are complaining about an ongoing issue or if they are praising a certain product feature, this customer data can be a great starting point on how to build business marketing and development strategy. **Prevent customer calls:** Customer service representatives can handle a great deal more when they are responding to customer comments online rather than fielding countless customer phone calls. This saves plenty of time and potentially money if businesses decide to eliminate call centers altogether. ### Who Uses Social Customer Service Software? Social customer service software is leveraged extensively across all businesses. However, some teams within companies tend to use the software more often. Those teams include: **Customer support**** :** Social customer service is traditionally used as a means to manage customer complaints or questions. With this in mind, it should make sense that customer service and customer support teams are the ones that can benefit the most from this software. Social customer service software can automatically alert customer support representatives when their brand is mentioned online, which helps speed up response times. **Marketing teams:** Marketing teams can use social customer service software as a means of gathering valuable marketing material. If a brand or business is mentioned positively on social media, the marketing team can use this as a way to advertise how the brand is performing well. By the same token, if a company is quick to respond to any customer complaints, then its marketing team can use this as leverage to promote active customer service representatives. Lots of customer data can be pulled from actively monitoring and responding to customer complaints on social media. #### Software Related to Social Customer Service Software [CRM software](https://www.g2.com/categories/crm) **:** CRM systems are typically the hub for customer information, and when customer service teams have access to customer information, they will be more effective in serving the customers with who they interact. A product that integrates with the CRM also potentially enables sales teams to play a role in customer service. If a customer is complaining over a social channel, the social customer service tool can route this complaint to the CRM. Then, the salesperson associated with the account can reach out in an effort to rectify the situation. [Online reputation management software](https://www.g2.com/categories/online-reputation-management) **:** At its core, social customer service is about maintaining a positive brand image. Online reputation management software allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. This goes together with social customer service since both types of software are geared toward helping companies manage their online brand presence. [Chatbots software](https://www.g2.com/categories/chatbots) **:** Chatbots are automated, live online helpers based on artificial intelligence (AI), which helps provide answers to customers’ frequently asked questions. They are also a standard offering of social media customer service software. Chatbots offer instant online support and can transfer queries to contact center agents if needed.  [Social media analytics software](https://www.g2.com/categories/social-media-analytics) **:** Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. This is a great tool to complement social customer service software, as it provides more data about customer tendencies on social media. Understanding the most frequent customer complaints can help users craft more canned answers or see which parts of their product need the most improvement. ### Challenges with Social Customer Service Software **Incorrect filtering**** :** The main technological limitation of social customer service software is its inability to distinguish between customer conversations and real customer complaints. This leads to the software picking up plenty of social media posts that aren’t relevant to a customer service team. **Public conversation**** :** A major issue with responding to customer complaints on social media is that it is done in a public forum. Customer service representatives must understand the repercussions of negatively engaging in a public discussion with customers, especially if it gets combative. This can potentially look bad for companies. ### How to Buy Social Customer Service Software? When choosing the social media customer service software that is right for a business, companies need to consider their specific needs to find the right fit. First, buyers should evaluate the need for social customer service software and determine what functionality will be most useful for the business.  #### Requirements Gathering (RFI/RFP) for Social Customer Service Software Some initial questions which should be asked include: - How can social customer service software help the business? - What is the volume of current requests or queries generated through the channel? - Will this uplift present customer care service?  - How customizable is it as per business needs?   - How is the offering priced? #### Compare Social Customer Service Software Products **Create a long list** Evaluating vendors should start with a long list, which will help to determine whether or not a given solution is a good fit. With a long list, businesses can create a broad list of tools that align with their goals. So that there is a level playing field, it is important to ask the same set of questions to each seller. **Create a short list** Next, a whittling down should take place. Through pointed questions, demos, and trials, buyers can go from a long list to a short one. Although this will differ for each business and use case, three to five products are typically a good number. With this list in hand, businesses can produce a matrix to compare the features and pricing of the various solutions. **Conduct demos** To ensure the comparison is thoroughgoing, the user should demo each solution on the short list with the same use case and datasets. This will allow the business to evaluate like for like and see how each vendor stacks up against the competition. #### Selection of Social Customer Service Software **Choose a selection team** Before getting started, it's crucial to create a winning team that will work together throughout the entire process, from identifying pain points to implementation. The software selection team should consist of members of the organization who have the right interest, skills, and time to participate in this process. A good starting point is to aim for three to five people who fill roles such as the main decision maker, project manager, process owner, system owner, or staffing subject matter expert, as well as a technical lead, IT administrator, or security administrator. In smaller companies, the vendor selection team may be smaller, with fewer participants multitasking and taking on more responsibilities. **Negotiation** Just because something is written on a company’s pricing page, does not mean it is fixed (although some companies will not budge). It is imperative to open up a conversation regarding pricing and licensing. For example, the vendor may be willing to give a discount for multi-year contracts or for recommending the product to others. **Final decision** After this stage, and before going all in, it is recommended to roll out a test run or pilot program to test adoption with a small sample size of users. If the tool is well used and well received, the buyer can be confident that the selection was correct. If not, it might be time to go back to the drawing board. ### What Does Social Customer Service Software Cost? The cost for social media customer service software ranges from: - A free, very limited, entry-level offering to £12 per agent per month (USD $17 per agent per month) - £70 per agent per month (USD $99 per agent per month) for a basic offering - Up to £360 per agent per month (USD $499 per agent per month) for software with more advanced features and capabilities ### Social Customer Service Software Trends Software trends, in many cases, are interrelated. The social media realm is evolving each day and is a hotbed of innovation and technology integration. The following trends go together with the current state of social media strategy and marketing as a whole. **Artificial intelligence (AI)****:** AI is empowering businesses to optimize digital marketing efforts and target the right people at the right time. As a technology trend, AI is making waves in countless industries, from manufacturing to office administration. With regards to social media customer service software, AI helps provide an insight into customers’ activities across social platforms online and deliver digital customer service solutions to meet these needs in real time. [Artificial intelligence software](https://www.g2.com/categories/artificial-intelligence) helps businesses understand their audience and save time and money.  **Analytics**** :** Social media customer service software can help by providing sophisticated analytics and insights into what customers are saying about a company or brand online. This helps businesses understand their customers, demographics, and the main pain points, or primary areas of satisfaction, and then address them appropriately.