Compare Hootsuite and Sprout Social 
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its social listening capabilities, allowing users to spot trends and potential crises before they escalate. This feature is particularly appreciated by those who need to monitor messages, mentions, and keywords across multiple platforms.
- Users say that Hootsuite offers a high level of convenience for managing various social media accounts in one place. The intuitive scheduling tool makes it easy to handle posts across multiple platforms, which many find essential for their daily operations.
- Reviewers mention that Sprout Social's customer service is notably helpful, enhancing the overall user experience. Many users highlight the ease of scheduling posts from multiple accounts and the value of the reports and graphs for presentations.
- According to verified reviews, Hootsuite's built-in analytics are praised for their effectiveness in tracking both legacy and current data. Users find this feature particularly useful for reporting purposes, making it easier to share insights with stakeholders.
- G2 reviewers report that Sprout Social has a slight edge in ease of use, with many users noting that they quickly grasped the platform's functionalities. This contrasts with some Hootsuite users who mentioned a steeper learning curve when first using the software.
- Users say that while both platforms have similar entry-level pricing, Sprout Social's overall user satisfaction is reflected in its higher G2 Score, indicating a more favorable experience among its users compared to Hootsuite.
Featured Products
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (44.7% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
Starting at $79.00 1 user/per month (billed annually)
Hootsuite
Star Rating
(7,005)4.3 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprout Social
Star Rating
(6,406)4.4 out of 5
Market Segments
Small-Business (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansPricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Free Trial
Hootsuite
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.4
6,179
8.5
5,411
Ease of Use
8.6
6,258
8.8
5,472
Ease of Setup
8.7
4,042
8.7
3,826
Ease of Admin
8.6
2,552
8.8
2,244
Quality of Support
8.2
4,640
8.6
4,827
Has the product been a good partner in doing business?
8.5
2,324
8.7
2,210
Product Direction (% positive)
8.0
6,067
8.9
5,300
Features by Category
Social Analytics
7.5
2153
7.7(won by 0.2)
2979
7.9(won by 0.1)
2351
7.8
3156
8.6
2513
8.8(won by 0.2)
3378
7.4(won by 0.2)
1810
7.2
2601
7.4(won by 0.4)
2040
7.0
2607
7.6(won by 0.3)
1488
7.3
2369
7.5(won by 0.4)
1446
7.1
2308
Reports & Dashboards
8.1(tied score)
2402
8.1(tied score)
3227
8.3
2366
8.5(won by 0.2)
3271
8.4
2383
8.5(won by 0.1)
3128
7.1(won by default)
1388
Feature Not Available
Agentic AI - Social Media Analytics
6.7(won by 0.5)
146
6.2
893
6.8(won by 0.5)
151
6.3
890
6.7(won by 0.5)
145
6.2
879
6.7(won by 0.5)
147
6.2
887
6.7(won by 0.4)
147
6.3
892
Content & Collaboration
9.0
2788
8.9
3212
8.0
2567
7.9
2924
8.0
2523
8.2
3023
7.8
2399
8.0
2906
8.2
2526
8.3
3009
8.1
2537
Feature Not Available
Social Management
8.1
4560
8.6
4369
8.9
5095
8.9
4404
8.2
4493
8.1
3821
8.4
4846
8.5
4234
7.1
3468
Feature Not Available
8.0
2528
7.9
2907
7.9
2150
7.5
2489
Agentic AI - Social Media Management
6.8
278
6.2
1063
7.1
277
6.4
1053
7.2
293
6.6
1069
7.1
277
6.5
1044
7.1
272
6.4
1035
7.0
272
6.4
1036
7.2
268
6.5
1036
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
666
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
664
Not enough data
8.1
655
Not enough data
7.9
665
Not enough data
8.1
661
Not enough data
8.4
652
Not enough data
8.2
646
Not enough data
7.8
632
Not enough data
7.7
634
Not enough data
8.1
628
Not enough data
8.0
620
Not enough data
7.5
620
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
615
Not enough data
7.9
615
Not enough data
7.8
608
Not enough data
Platform
7.7
599
Not enough data
8.3
616
Not enough data
8.5
611
Not enough data
8.6
610
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
600
Not enough data
8.0
587
Not enough data
8.2
592
Not enough data
Monitoring & Listening
8.1
1913
8.5
1906
7.2
1508
7.0
1432
8.1
708
8.0
1227
8.0
680
7.9
1195
7.9
671
7.7
1166
7.7
648
7.8
1191
Agentic AI - Social Media Listening Tools
7.3
59
6.4
385
7.2
59
6.4
391
7.4
58
6.4
385
7.3
59
6.4
385
7.4
59
6.5
386
Data Management & Analysis
7.5
1356
7.5
1211
8.1
1863
8.6
1988
8.2
724
8.1
1227
7.8
646
7.8
1125
Generative AI
Not enough data
7.1
864
Not enough data
6.9
849
Process
Not enough data
8.4
1467
Not enough data
7.9
1247
Not enough data
7.7
1006
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1522
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1125
Not enough data
8.4
1433
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Hootsuite and Sprout Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Non-Profit Organization Management
8.7%
Higher Education
4.3%
Computer Software
3.8%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.3%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.9%
Discussions
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
BH
You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article...Read more
Is there a place of education for users?
7 Comments
BR
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
