Link copied to clipboard # Hootsuite vs Sprout Social Comparison - What are their main differences? Share [ Export ](/compare/hootsuite/sprout-social/export.csv) HootsuiteSprout Social[+ Add Product](#) Pricing **Hootsuite** Free Trial **$99.00** 1 user Per Month · Standard **Sprout Social** Free Trial **Starting at $79.00** 1 user/per month (billed annually) · Essentials **Pricing Insights** from reviews Time to Implement **Hootsuite** 1 month Based on 1253 responses **Sprout Social** 1 month Based on 1170 responses Return on Investment **Hootsuite** 9 months Based on 1028 responses **Sprout Social** 9 months Based on 1067 responses Perceived Cost **Hootsuite** $$$$$ **Sprout Social** $$$$$ Average Discount **Hootsuite** 11%1% more **Sprout Social** 10% ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Hootsuite** [ Post Scheduling (1585) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1211116&qs=pros-and-cons#reviews)[ Ease of Use (1454) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1209118&qs=pros-and-cons#reviews)[ Limited Features (483) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1211038&qs=pros-and-cons#reviews)[ Missing Features (459) ](https://www.g2.com/products/hootsuite/reviews?filters%5Bsentiment_snippet%5D=1212769&qs=pros-and-cons#reviews) **Sprout Social** [ Ease of Use (1875) ](https://www.g2.com/products/sprout-social/reviews?filters%5Bsentiment_snippet%5D=1910831&qs=pros-and-cons#reviews)[ Post Scheduling (1233) ](https://www.g2.com/products/sprout-social/reviews?filters%5Bsentiment_snippet%5D=1909664&qs=pros-and-cons#reviews)[ Missing Features (749) ](https://www.g2.com/products/sprout-social/reviews?filters%5Bsentiment_snippet%5D=1914770&qs=pros-and-cons#reviews)[ Limited Features (548) ](https://www.g2.com/products/sprout-social/reviews?filters%5Bsentiment_snippet%5D=1906780&qs=pros-and-cons#reviews) Integrations **Hootsuite** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a3c6c39bf8b8eb277cfcd42d9bbca1e/asana.png "Product Avatar Image") Asana ](https://www.g2.com/products/asana/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0b70daae3e99e89dfafb878fd72706e1/binder-so.png "Product Avatar Image") Binder.so ](https://www.g2.com/products/binder-so/reviews)[ View all ](https://www.g2.com/products/hootsuite/integrations) **Sprout Social** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe ](https://www.g2.com/products/adobe-experience-manager/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ View all ](https://www.g2.com/products/sprout-social/integrations) Screenshots **Hootsuite** ![Hootsuite screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1785789/Screenshot-2026-06-23-PerchComposer.png) **Sprout Social** ![Sprout Social screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/24359/Smart-Inbox.png) **Ratings** from reviews Meets Requirements **Hootsuite** 8.5 8.56,547 **Sprout Social** 8.6 8.66,305 Ease of Use **Hootsuite** 8.6 8.66,631 **Sprout Social** 8.8 8.86,388 Ease of Setup **Hootsuite** 8.6 8.64,404 **Sprout Social** 8.7 8.74,672 Ease of Admin **Hootsuite** 8.6 8.62,626 **Sprout Social** 8.8 8.82,649 Quality of Support **Hootsuite** 8.2 8.24,941 **Sprout Social** 8.6 8.65,610 Has the product been a good partner in doing business? **Hootsuite** 8.5 8.52,399 **Sprout Social** 8.7 8.72,607 Product Direction (% positive) **Hootsuite** 8.0 8.06,375 **Sprout Social** 8.8 8.86,070 **Features** ratings from reviews Social Media Listening Tools 7.8 2,345 8.6 2,424 Social Media Management 8.2 5,668 8.0 5,424 Social Media Analytics 7.5 2,991 8.2 4,107 Social Customer Service Not enough data 7.8 1,695 Social Media Advertising 8.0 714 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 59.1% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 12.1% Small-Business(50 or fewer emp.) 59.1% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 12.1% Small-Business(50 or fewer emp.) 45.0% Mid-Market(51-1000 emp.) 37.4% Enterprise(\> 1000 emp.) 17.7% Small-Business(50 or fewer emp.) 45.0% Mid-Market(51-1000 emp.) 37.4% Enterprise(\> 1000 emp.) 17.7% **Reviewers' Industry** [![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")](https://www.g2.com/products/hootsuite/reviews) Hootsuite Marketing and Advertising 15.4% Non-Profit Organization Management 8.6% Higher Education 4.2% Computer Software 3.8% Information Technology and Services 3.7% Other 64.2% [![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")](https://www.g2.com/products/sprout-social/reviews) Sprout Social Marketing and Advertising 20.3% Non-Profit Organization Management 6.4% Higher Education 5.6% Information Technology and Services 3.6% Financial Services 3.1% Other 61.0% Alternatives **Hootsuite Alternatives** ![SOCi](https://images.g2crowd.com/uploads/product/hd_favicon/75e4c84354a52cc911139badfdcfe772/soci.SVG "SOCi") [ SOCi ](/products/soci/reviews) ![Vista Social](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6bd7e781e038728a57233d74d03445d5/vista-social.png "Vista Social") [ Vista Social ](/products/vista-social/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") [ Meltwater ](/products/meltwater/reviews) **Sprout Social Alternatives** ![Reputation](https://images.g2crowd.com/uploads/product/hd_favicon/e42e14e54e8cc8a09b1c962154fce161/reputation.svg "Reputation") [ Reputation ](/products/reputation/reviews) ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social") [ Sprinklr Social ](/products/sprinklr-social/reviews) ![Eclincher](https://images.g2crowd.com/uploads/product/hd_favicon/afabf38b94ce5f6ce83fb739d7c7b3c9/eclincher.svg "Eclincher") [ Eclincher ](/products/eclincher/reviews) ![Statusbrew](https://images.g2crowd.com/uploads/product/hd_favicon/36057036c058a36864daaeeec05ca448/statusbrew-inc.svg "Statusbrew") [ Statusbrew ](/products/statusbrew-inc/reviews) ## Hootsuite vs Sprout Social FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Sprout Social vs Hootsuite? Sprout Social stands out for its higher reviewer satisfaction on support and ease of use, while Hootsuite is noted for its robust post scheduling and centralized management. | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | | --- | --- | | 4.4/5 (6,873 reviews) | 4.3/5 (7,413 reviews) | | Small-Business | Small-Business | | 8.7 | 8.7 | | 8.6 | 8.2 | | Ease of Use (1,874 all-time mentions) | Post Scheduling (1,585 all-time mentions) | ### How do the pricing models of Sprout Social and Hootsuite compare? Sprout Social reviewers are less satisfied with pricing value than Hootsuite reviewers, as reflected in sentiment and cost-related feedback. - **Sprout Social:** In recent reviews, many cite high costs and expensive add-ons as a drawback, with pricing frequently described as a deal breaker for small teams. - **Hootsuite:** Reviewers note that while Hootsuite can be expensive at higher tiers, it is often considered a better value for small businesses and teams, with several switching from competitors for cost savings. - **Switching reasons:** Recent reviewers mention moving to Hootsuite from Emplifi and other platforms for more favorable pricing and unlimited connections. ### What are the best alternatives to Sprout Social and Hootsuite? The top three alternatives to Sprout Social and Hootsuite are Vista Social, Reputation, and Sprinklr Social. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6,873 reviews) | Small-Business | Pricing frequently cited as expensive, especially for small teams | Ease of Use (1,874 all-time mentions) | | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7,413 reviews) | Small-Business | Often considered a better value for small businesses, with cost savings noted | Post Scheduling (1,585 all-time mentions) | | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5 (1,126 reviews) | Small-Business | — | — | | [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5 (2,469 reviews) | Mid-Market | — | — | | [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) | 4.1/5 (1,217 reviews) | Enterprise | — | — | ### Which Social Media Suites features should I prioritize when comparing Sprout Social and Hootsuite? Buyers should prioritize post scheduling, analytics and reporting, integrations, user interface, and pricing when comparing Sprout Social and Hootsuite. - **Post Scheduling:** Sprout Social (1,232 all-time mentions), Hootsuite (1,585 all-time mentions) - **Analytics and Reporting:** Sprout Social (1,046 analytics, 881 reporting all-time mentions), Hootsuite (315 reporting efficiency all-time mentions) - **Integrations:** Sprout Social (Bitly integration, 13 all-time mentions), Hootsuite (Facebook integration, 1,021 all-time mentions; Google Analytics, 13 all-time mentions; Asana, 6 all-time mentions) - **User Interface:** Sprout Social (Intuitive, 753 all-time mentions), Hootsuite (User Interface, 534 all-time mentions) - **Pricing:** Sprout Social frequently cited as expensive in recent reviews; Hootsuite often noted for better value for small businesses ### What are the pros and cons of Sprout Social vs Hootsuite? Sprout Social's headline strength is ease of use, while Hootsuite excels in post scheduling and centralized management. - **Sprout Social strengths:** Ease of Use (1,874 all-time mentions), Post Scheduling (1,232), Analytics (1,046), Centralized Management (953), Features (943), Reporting (881), Social Media Management (855), Multi-platform (782), Intuitive (753), Helpful (672), Time-saving (662), Efficiency (649), Social Media Integration (575), Easy Setup (574), Simple (567), Easy Posting (541) - **Sprout Social trade-offs:** Missing Features (749), Limited Features (548), Pricing frequently cited as expensive, especially for small teams - **Hootsuite strengths:** Post Scheduling (1,585 all-time mentions), Scheduling (1,400), Centralized Management (1,085), Scheduling Posts (1,036), Time-saving (993), Multi-platform (975), Multiple Accounts (684), User Interface (534), Easy Scheduling (466), Helpful (451), Calendar View (375), Multi-platform Posting (365), Team Collaboration (361), Customer Service (347), Customer Support (344), Reporting Efficiency (315) - **Hootsuite trade-offs:** Limited Features (483), Missing Features (459), Social Media Limitations (343), Improvement Needed (329), Pricing can be steep at higher tiers ### Is Sprout Social or Hootsuite better for small businesses? Hootsuite is the better fit for small businesses, with reviewers frequently citing value and ease of use for small teams. - **Sprout Social:** Largest segment is Small-Business; reviewers note high costs and expensive add-ons as a challenge for small teams. - **Hootsuite:** Largest segment is Small-Business; reviewers highlight cost savings, value, and efficient management for small business needs. ### Which Social Media Suites platform has better integrations? Hootsuite is favored for integrations, with a broader range and higher reviewer-cited counts. - **Sprout Social:** Bitly integration mentioned in recent reviews, with 13 all-time mentions. - **Hootsuite:** Facebook integration cited in 1,021 all-time reviews, Google Analytics in 13, and Asana in 6. ### How do Sprout Social and Hootsuite compare on customer support? Sprout Social and Hootsuite are near parity on Quality of Support, with Sprout Social at 8.6 and Hootsuite at 8.2, a difference below the materiality threshold. - **Sprout Social:** Reviewers describe support as helpful and responsive, with several citing positive onboarding and live chat experiences. - **Hootsuite:** Reviewers mention helpful and responsive customer service, though some note challenges with billing support and occasional delays. ### Which is easier to implement, Sprout Social or Hootsuite? Sprout Social and Hootsuite are at parity on Ease of Setup, both scoring 8.7, with reviewers describing straightforward implementation for both platforms. - **Sprout Social:** Reviewers frequently mention easy onboarding, guided setup, and a user-friendly initial experience. - **Hootsuite:** Reviewers highlight fast setup, helpful onboarding resources, and a simple process for connecting accounts. ### Which product has better Social? Hootsuite leads on Social, with higher all-time mention counts for post scheduling and centralized management. - **Sprout Social:** Social Media Management (855 all-time mentions), Social Media Integration (575), Multi-platform (782), Scheduling Posts (762) - **Hootsuite:** Post Scheduling (1,585 all-time mentions), Centralized Management (1,085), Multi-platform (975), Scheduling Posts (1,036)