Sprout Social Reviews & Product Details

Sprout Social has more features packed into one tool than any other software of its kind that I have come across. It allows for easy cross-posting, UTM tracking and in-depth analytics, all of which are presented as simply and intuitively as possible. Review collected by and hosted on G2.com.

The main dashboard is a little overwhelming, lots of icons and menus, and I probably only use about 20% of what is on there. I've had a few issues with failed posts, particularly on vacation, which is frustrating. Also it currently lacks Bluesky integration, though I know they're working on that. Customer support was changed from one-to-one calls with an account manager to a suite of online FAQs. Review collected by and hosted on G2.com.

The platform is incredibly user-friendly, and I'm able to find what new tools and features I need on my own. I'm using the Smart Inbox every day; it's a great way to monitor my client's social profiles without needing to manage anything natively. Sprout is quick to load and reporting provides real-time data. Drag-and-drop reports are very easy to put together. Review collected by and hosted on G2.com.

Up until recently, I wasn't able to "like" Instagram posts through Sprout and would have to do so natively. However, I believe this has changed. Now, I wish there were a shorter and cleaner way to send Smart Inbox links to my teammates in other tools, like Slack, rather than having to copy/paste this huge URL to get to the appropriate conversation. Review collected by and hosted on G2.com.

Cross-posting the same content to multiple platforms is essential for my role. Sprout’s integration with every major social platform saves me hours each week—I don’t have to log into every account natively and retype every post. With Sprout, I can write one post and then quickly make small tweaks to it to fit each platform. Review collected by and hosted on G2.com.

Sprout’s enterprise plan is extremely cost-prohibitive. My organization is large, and each department manages its own social media, so it’s difficult to allocate a seat to every colleague who needs access. Sprout also lacks some native social platform features, such as tagging and the ability to use threads or replies.

On top of that, Sprout’s user interface makes it hard to quickly find the tools I use most often, which slows down day-to-day work. Review collected by and hosted on G2.com.

Having content planning, scheduling, engagement, and reporting in one place. It makes managing multiple social accounts for my team members more organized and reduces the need to switch between platforms. The reporting is especially valuable for understanding what content resonates with our audience and communicating performance to stakeholders. Review collected by and hosted on G2.com.

My biggest frustration is the cost, especially when additional users or advanced features require a higher investment. I’d also like more flexibility in customizing reports so they’re easier to tailor to different brands and stakeholder needs without additional manual work. Also, the inability to delete posts from Instagram. Review collected by and hosted on G2.com.

What I like best about Sprout Social is how it brings social media management, analytics, and audience engagement together in one intuitive platform. It makes it easier to manage multiple social channels, track performance, understand audience behavior, and turn insights into actionable strategies. I also appreciate its reporting capabilities and collaboration tools, which help teams work more efficiently and make data-driven decisions. Review collected by and hosted on G2.com.

One thing I dislike about Sprout Social is its relatively high pricing, which can make it less accessible for small businesses or teams with limited budgets. Some advanced features may also require higher-tier plans. Additionally, while the platform offers a wide range of tools, the interface can feel overwhelming at first, and there is room to make customization and reporting more flexible. Review collected by and hosted on G2.com.

I use Sprout Social to manage all the social platforms for the city I work for. I love the smart inbox feature the most because it helps me sort through comments and messages across multiple platforms, saving me time and allowing me to focus on what I need to do. It's a big deal for me to have everything in one place instead of hopping between different social platforms. As a communications specialist, being able to quickly identify residents' questions, respond to concerns, and ensure important messages don't get overlooked is crucial. The Smart Inbox helps our city stay responsive and connected to the community by making conversations easier to manage. The organization and efficiency it provides are significant parts of what makes Sprout Social valuable in my daily work. The initial setup was fairly easy, and even though it took time to configure everything the way we wanted, it was well worth it. Review collected by and hosted on G2.com.

One area that could be improved is support for platform-specific publishing features. Certain options available within Facebook or Instagram, such as tagging tools or formatting options, are limited or unavailable in Sprout Social. Image size and aspect ratio requirements can also make publishing more complicated than expected. I usually have to go to the native platform when these issues arise, which negates the whole idea of Sprout Social as well. Review collected by and hosted on G2.com.

I use Sprout Social to schedule my posts and keep all my thoughts and post ideas in one place, where I can save them and go back to review them. I can jot down things I like for inspiration and put them on a day when I might use the same or a similar post idea for my client, instead of writing everything on a notepad or keeping it somewhere else. I also like the full monthly calendar view because it helps me see what I’m posting throughout the month once everything is scheduled. I enjoy being able to toggle between platforms, since that makes it less confusing to know where I’m posting. After I played around with the platform a little more, it became a lot more helpful. Review collected by and hosted on G2.com.

Sprout Social is often glitchy, and sometimes a post I add doesn’t show up on my phone or laptop, so I have to remake it. I wish there were a better way to send content to my clients for review, since I currently have to email them and they don’t know when content is ready. I also find the word limit for Twitter/X posts frustrating because I can’t include all the comments I want. Review collected by and hosted on G2.com.

I find Sprout Social intuitive and instinctive to use, and I don’t need any training. It feels similar to other platforms of the same type. I like the flexibility for managing our community across our brand and my manager’s official channels, while keeping her brand voice consistent. I can publish content and see engagement rates across our social posts over time, which gives me a view of what’s happening across channels without checking each one separately. I also value being able to consolidate our pages and account for each channel’s engagement rules, so I don’t have to guess and can make sure we follow the platforms’ guidelines. Setup was very easy, and we were able to connect our pages quickly. Connecting professional LinkedIn pages helped boost impressions and sessions across our website because my manager can share thought leadership content there. I think Sprout Social is still the best community management tool among the choices available, and it works for small to medium businesses as well as enterprises, especially when managing a lot of pages. It has delivered on what it promised. Review collected by and hosted on G2.com.

I think Sprout Social is a really good desktop application, but I don’t find the mobile feature as useful for our B2B business. I’d like the mobile features to be more usable for B2B so we can use them when we’re offsite or away from home. Review collected by and hosted on G2.com.

I've been using Sprout Social for a while now, and I can honestly say it's been a game-changer for managing my social media presence. The interface is sleek and user-friendly, making it easy to schedule posts, track engagement, and analyze performance. I particularly love the ability to schedule content across multiple platforms, which saves me tons of time.

One of my favourite features is the comprehensive reporting dashboard, it's perfect for gaining insights into how my posts are performing and adjusting my strategy accordingly. The engagement tools are also top-notch; responding to comments and messages from within the platform helps streamline communication, especially when managing multiple accounts and the frequency of use for me.

On occasions I have had to seek help, the customer support has been quick and efficient. Review collected by and hosted on G2.com.

There's one small improvement I would love to see: the ability to add links to scheduled stories for both Instagram and Facebook, rather than just one. It would be even better if I could customize the link text to make it more engaging for my audience. Review collected by and hosted on G2.com.

As a social planner, the interface is super user friendly. I was quickly onboarded in my current role and was never presented with proper "sprout training" but my experience using other similar tools was more than enough to understand the platform. Super intuitive. Super easy to use. Runs smoothly & I never has issues with queuing up posts. Review collected by and hosted on G2.com.

Off the top of my head not much - more little nitpicky things with UI (times not carrying over when duplicating a post, the last account used being the default for your next "New Post", etc.) but these aren't big pain points at all and are avoidable w/ a little extra attention Review collected by and hosted on G2.com.