[ Sprout ... Reviews ](https://www.g2.com/products/sprout-social/reviews) [ Sprout ... Reviews ](https://www.g2.com/products/sprout-social/reviews) # Sprout Social Features ##### ## Social Management (6) Social Analytics Reports on the performance of social media posts and campaigns. Social Publishing Allows the creation, management, and scheduling of content to be shared across social media channels. Campaign Optimization Identifies trends in social media campaigns, such as optimal posting times, to improve performance. Social Engagement Centrally manages social media content and conversations across multiple social channels. Campaign Planning Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. Hashtag Capabilites Monitor hashtags, their trends, and analytics across all social media platforms Show More ##### ## Reports & Dashboards (3) Report Customizability Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. Report Exporting Allows users to export reports from the product into an .xsl, .csv, or .pdf file. Scalability Allows marketer to add, track, and measure a multitude of social media accounts. Show More ##### ## Social Analytics (7) Competitor Analysis Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. Follower Analysis Analyzes and illustrates follower information such as demographics, location, interests, etc. Post Performance Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. Paid Campaign Tracking Tracks and measures the success of paid advertising initiatives run on social media sites. Attribution Ties social activity to business results such as leads, conversions, and sales. Hashtag Analytics Analyzes the performance of hashtags and identifies popular or trending hashtags. Sentiment Analysis Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. Show More ##### ## Process (3) Mentions Scours various channels for brand mentions to proactively seek reparative communications. Tickets Creates and assigns support tickets, scheduling them in a timely manner. Macros Allows administrators to create templated responses to frequently asked questions. Show More ##### ## Channels (1) Social Connects employees with customers through a social media solution. Show More ##### ## Insight (2) Surveys Provides opportunity for customers to give feedback through a survey. Reporting Enables administrators to create customized reports reflecting customer satisfaction. Show More ##### ## Content & Collaboration (5) Content Calendar Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. Content Library Allows users to upload and publish brand content from a shared library. Shared Inbox Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. Approval Workflows Automates the content approval process to ensure social posts are approved by managers or clients before publishing. Users and Permissions Allows administrators to assign permissions for different users or teams to access certain platform features. Show More ##### ## Monitoring & Listening (6) Social Measurement Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. Influencer Identification Identifies who is talking about your brand along with their influence over social communities. Brand Monitoring Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. Keyword Tracking Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. Trend Analysis Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. Competitor Analysis Allows users to monitor conversations about competitors and measure performance against them. Show More ##### ## Data Management & Analysis (4) Sentiment Analysis Determines whether mentions of your brand are positive, negative or neutral. Social Reporting Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. Alerts and Notifications Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. Show More ##### ## Generative AI (2) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Agentic AI - Social Media Management (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Listening Tools (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Reputation](https://images.g2crowd.com/uploads/product/hd_favicon/e42e14e54e8cc8a09b1c962154fce161/reputation.svg "Reputation") Reputation 4.5/5 (2,405) ](https://www.g2.com/products/reputation/reviews) [ ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social") Sprinklr Social 4.1/5 (1,135) ](https://www.g2.com/products/sprinklr-social/reviews) [ ![Eclincher](https://images.g2crowd.com/uploads/product/hd_favicon/afabf38b94ce5f6ce83fb739d7c7b3c9/eclincher.svg "Eclincher") Eclincher 4.6/5 (437) ](https://www.g2.com/products/eclincher/reviews) [ View All Alternatives ](https://www.g2.com/products/sprout-social/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Social Engagement](/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. [Content Libraries](/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. Sprout Social Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_25b0a0c12b55dc02237887325270f92c/hootsuite.png "Product Avatar Image") Hootsuite 4.3/5 (7,281) [ Compare Now ](https://www.g2.com/compare/hootsuite-vs-sprout-social) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8c0634920ccf0dec94184124fb8e6aea/agorapulse.png "Product Avatar Image") Agorapulse 4.5/5 (971) [ Compare Now ](https://www.g2.com/compare/agorapulse-vs-sprout-social) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Product Avatar Image") Buffer 4.3/5 (1,040) [ Compare Now ](https://www.g2.com/compare/buffer-vs-sprout-social) ##### Categories on G2 [ Social Media Management ](https://www.g2.com/categories/social-media-mgmt)[ Social Customer Service ](https://www.g2.com/categories/social-customer-service)[ Social Media Analytics ](https://www.g2.com/categories/social-media-analytics) [ Social Media Suites ](https://www.g2.com/categories/social-media-suites)[ Social Media Listening Tools ](https://www.g2.com/categories/social-media-listening-tools) Show More ##### Explore More [ What is the best property management software for multi-unit properties? ](https://www.g2.com/discussions/what-is-the-best-property-management-software-for-multi-unit-properties)[ Best lead intelligence software for tech startups ](https://www.g2.com/discussions/best-lead-intelligence-software-for-tech-startups-what-are-your-top-picks)[ Accounting Firms in Chicago ](https://www.g2.com/categories/accounting-firms/locations/chicago-il-us) [ Recommended digital asset management app for cross-platform use ](https://www.g2.com/discussions/recommended-digital-asset-management-app-for-cross-platform-use)[ Best software for personalized account-based digital advertising ](https://www.g2.com/discussions/best-software-for-personalized-account-based-digital-advertising)[ Pros and Cons Details ](https://www.g2.com/products/sprout-social/reviews?qs=pros-and-cons) Show More [ What is the best property management software for multi-unit properties? ](https://www.g2.com/discussions/what-is-the-best-property-management-software-for-multi-unit-properties)[ Best lead intelligence software for tech startups ](https://www.g2.com/discussions/best-lead-intelligence-software-for-tech-startups-what-are-your-top-picks)[ Accounting Firms in Chicago ](https://www.g2.com/categories/accounting-firms/locations/chicago-il-us) [ Recommended digital asset management app for cross-platform use ](https://www.g2.com/discussions/recommended-digital-asset-management-app-for-cross-platform-use)[ Best software for personalized account-based digital advertising ](https://www.g2.com/discussions/best-software-for-personalized-account-based-digital-advertising)[ Pros and Cons Details ](https://www.g2.com/products/sprout-social/reviews?qs=pros-and-cons)