Sprout Social Features
Social Management (6)
Social Analytics
As reported in 4149 Sprout Social reviews. Reports on the performance of social media posts and campaigns.
Social Publishing
Based on 4140 Sprout Social reviews. Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 3785 reviewers of Sprout Social have provided feedback on this feature.
Social Engagement
Centrally manages social media content and conversations across multiple social channels. This feature was mentioned in 4089 Sprout Social reviews.
Campaign Planning
As reported in 2876 Sprout Social reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms 2474 reviewers of Sprout Social have provided feedback on this feature.
Reports & Dashboards (3)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. This feature was mentioned in 3179 Sprout Social reviews.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file. This feature was mentioned in 3244 Sprout Social reviews.
Scalability
As reported in 3085 Sprout Social reviews. Allows marketer to add, track, and measure a multitude of social media accounts.
Social Analytics (7)
Competitor Analysis
As reported in 2956 Sprout Social reviews. Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
As reported in 3141 Sprout Social reviews. Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Based on 3306 Sprout Social reviews. Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
As reported in 2595 Sprout Social reviews. Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
Based on 2602 Sprout Social reviews. Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags. This feature was mentioned in 2361 Sprout Social reviews.
Sentiment Analysis
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. This feature was mentioned in 2299 Sprout Social reviews.
Process (3)
Mentions
Based on 1449 Sprout Social reviews. Scours various channels for brand mentions to proactively seek reparative communications.
Tickets
Creates and assigns support tickets, scheduling them in a timely manner. 1236 reviewers of Sprout Social have provided feedback on this feature.
Macros
Based on 1003 Sprout Social reviews. Allows administrators to create templated responses to frequently asked questions.
Channels (1)
Social
Connects employees with customers through a social media solution. This feature was mentioned in 1498 Sprout Social reviews.
Insight (2)
Surveys
As reported in 1124 Sprout Social reviews. Provides opportunity for customers to give feedback through a survey.
Reporting
Enables administrators to create customized reports reflecting customer satisfaction. 1420 reviewers of Sprout Social have provided feedback on this feature.
Content & Collaboration (5)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. This feature was mentioned in 3125 Sprout Social reviews.
Content Library
As reported in 2913 Sprout Social reviews. Allows users to upload and publish brand content from a shared library.
Shared Inbox
Based on 2967 Sprout Social reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
As reported in 2860 Sprout Social reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
As reported in 2975 Sprout Social reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.
Monitoring & Listening (6)
Social Measurement
As reported in 1894 Sprout Social reviews. Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities. This feature was mentioned in 1431 Sprout Social reviews.
Brand Monitoring
Based on 1198 Sprout Social reviews. Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Based on 1183 Sprout Social reviews. Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Trend Analysis
As reported in 1155 Sprout Social reviews. Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
As reported in 1182 Sprout Social reviews. Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
Based on 1200 Sprout Social reviews. Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. This feature was mentioned in 1953 Sprout Social reviews.
Alerts and Notifications
Based on 1219 Sprout Social reviews. Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
As reported in 1124 Sprout Social reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Generative AI (2)
AI Text Generation
Based on 859 Sprout Social reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 848 Sprout Social reviews. Condenses long documents or text into a brief summary.
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 1062 reviewers of Sprout Social have provided feedback on this feature.
Multi-step Planning
Based on 1052 Sprout Social reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases 1049 reviewers of Sprout Social have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience 1044 reviewers of Sprout Social have provided feedback on this feature.
Natural Language Interaction
Engages in human-like conversation for task delegation 1035 reviewers of Sprout Social have provided feedback on this feature.
Proactive Assistance
As reported in 1036 Sprout Social reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 1032 Sprout Social reviews.
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
As reported in 893 Sprout Social reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 886 Sprout Social reviews. Works across multiple software systems or databases
Adaptive Learning
As reported in 878 Sprout Social reviews. Improves performance based on feedback and experience
Proactive Assistance
As reported in 884 Sprout Social reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Based on 885 Sprout Social reviews. Makes informed choices based on available data and objectives
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Based on 387 Sprout Social reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 385 Sprout Social reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 388 reviewers of Sprout Social have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 386 reviewers of Sprout Social have provided feedback on this feature.
Decision Making
As reported in 386 Sprout Social reviews. Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
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