Sprout Social Features
Social Management (6)
Social Analytics
4293 reviewers of Sprout Social have provided feedback on this feature.
Reports on the performance of social media posts and campaigns.
Social Publishing
As reported in 4315 Sprout Social reviews.
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
As reported in 3812 Sprout Social reviews.
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
As reported in 4181 Sprout Social reviews.
Centrally manages social media content and conversations across multiple social channels.
Campaign Planning
2898 reviewers of Sprout Social have provided feedback on this feature.
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
2489 reviewers of Sprout Social have provided feedback on this feature.
Monitor hashtags, their trends, and analytics across all social media platforms
Reports & Dashboards (3)
Report Customizability
This feature was mentioned in 3215 Sprout Social reviews.
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Based on 3265 Sprout Social reviews.
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
Based on 3125 Sprout Social reviews.
Allows marketer to add, track, and measure a multitude of social media accounts.
Social Analytics (7)
Competitor Analysis
Based on 2975 Sprout Social reviews.
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
Based on 3156 Sprout Social reviews.
Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Based on 3365 Sprout Social reviews.
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Paid Campaign Tracking
2603 reviewers of Sprout Social have provided feedback on this feature.
Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
Based on 2609 Sprout Social reviews.
Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Based on 2369 Sprout Social reviews.
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
As reported in 2307 Sprout Social reviews.
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Process (3)
Mentions
Based on 1465 Sprout Social reviews.
Scours various channels for brand mentions to proactively seek reparative communications.
Tickets
As reported in 1247 Sprout Social reviews.
Creates and assigns support tickets, scheduling them in a timely manner.
Macros
This feature was mentioned in 1008 Sprout Social reviews.
Allows administrators to create templated responses to frequently asked questions.
Channels (1)
Social
This feature was mentioned in 1521 Sprout Social reviews.
Connects employees with customers through a social media solution.
Insight (2)
Surveys
This feature was mentioned in 1126 Sprout Social reviews.
Provides opportunity for customers to give feedback through a survey.
Reporting
1429 reviewers of Sprout Social have provided feedback on this feature.
Enables administrators to create customized reports reflecting customer satisfaction.
Content & Collaboration (5)
Content Calendar
3184 reviewers of Sprout Social have provided feedback on this feature.
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
As reported in 2924 Sprout Social reviews.
Allows users to upload and publish brand content from a shared library.
Shared Inbox
This feature was mentioned in 3008 Sprout Social reviews.
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
This feature was mentioned in 2891 Sprout Social reviews.
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
As reported in 3000 Sprout Social reviews.
Allows administrators to assign permissions for different users or teams to access certain platform features.
Monitoring & Listening (6)
Social Measurement
As reported in 1902 Sprout Social reviews.
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Based on 1435 Sprout Social reviews.
Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
1217 reviewers of Sprout Social have provided feedback on this feature.
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Based on 1195 Sprout Social reviews.
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Trend Analysis
1162 reviewers of Sprout Social have provided feedback on this feature.
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
As reported in 1190 Sprout Social reviews.
Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
As reported in 1208 Sprout Social reviews.
Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
As reported in 1964 Sprout Social reviews.
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
This feature was mentioned in 1224 Sprout Social reviews.
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
1125 reviewers of Sprout Social have provided feedback on this feature.
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Generative AI (2)
AI Text Generation
863 reviewers of Sprout Social have provided feedback on this feature.
Allows users to generate text based on a text prompt.
AI Text Summarization
Based on 849 Sprout Social reviews.
Condenses long documents or text into a brief summary.
Agentic AI - Social Media Management (7)
Autonomous Task Execution
As reported in 1062 Sprout Social reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
As reported in 1053 Sprout Social reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
This feature was mentioned in 1059 Sprout Social reviews.
Works across multiple software systems or databases
Adaptive Learning
1045 reviewers of Sprout Social have provided feedback on this feature.
Improves performance based on feedback and experience
Natural Language Interaction
1035 reviewers of Sprout Social have provided feedback on this feature.
Engages in human-like conversation for task delegation
Proactive Assistance
Based on 1036 Sprout Social reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
This feature was mentioned in 1036 Sprout Social reviews.
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
As reported in 893 Sprout Social reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 889 Sprout Social reviews.
Works across multiple software systems or databases
Adaptive Learning
879 reviewers of Sprout Social have provided feedback on this feature.
Improves performance based on feedback and experience
Proactive Assistance
This feature was mentioned in 887 Sprout Social reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
889 reviewers of Sprout Social have provided feedback on this feature.
Makes informed choices based on available data and objectives
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
This feature was mentioned in 387 Sprout Social reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
This feature was mentioned in 386 Sprout Social reviews.
Works across multiple software systems or databases
Adaptive Learning
Based on 387 Sprout Social reviews.
Improves performance based on feedback and experience
Proactive Assistance
As reported in 387 Sprout Social reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
Based on 387 Sprout Social reviews.
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.





