Sprout Social Features
Social Management (6)
Social Analytics
Reports on the performance of social media posts and campaigns. 4122 reviewers of Sprout Social have provided feedback on this feature.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels. 4113 reviewers of Sprout Social have provided feedback on this feature.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 3761 reviewers of Sprout Social have provided feedback on this feature.
Social Engagement
Centrally manages social media content and conversations across multiple social channels. This feature was mentioned in 4064 Sprout Social reviews.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. 2852 reviewers of Sprout Social have provided feedback on this feature.
Hashtag Capabilites
Based on 2450 Sprout Social reviews. Monitor hashtags, their trends, and analytics across all social media platforms
Reports & Dashboards (3)
Report Customizability
Based on 3153 Sprout Social reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file. 3218 reviewers of Sprout Social have provided feedback on this feature.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts. 3059 reviewers of Sprout Social have provided feedback on this feature.
Social Analytics (7)
Competitor Analysis
Based on 2932 Sprout Social reviews. Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc. 3116 reviewers of Sprout Social have provided feedback on this feature.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. 3280 reviewers of Sprout Social have provided feedback on this feature.
Paid Campaign Tracking
As reported in 2571 Sprout Social reviews. Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
Based on 2579 Sprout Social reviews. Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags. This feature was mentioned in 2338 Sprout Social reviews.
Sentiment Analysis
As reported in 2275 Sprout Social reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Process (3)
Mentions
Based on 1436 Sprout Social reviews. Scours various channels for brand mentions to proactively seek reparative communications.
Tickets
Based on 1224 Sprout Social reviews. Creates and assigns support tickets, scheduling them in a timely manner.
Macros
Based on 990 Sprout Social reviews. Allows administrators to create templated responses to frequently asked questions.
Channels (1)
Social
Connects employees with customers through a social media solution. 1484 reviewers of Sprout Social have provided feedback on this feature.
Insight (2)
Surveys
Provides opportunity for customers to give feedback through a survey. This feature was mentioned in 1112 Sprout Social reviews.
Reporting
Enables administrators to create customized reports reflecting customer satisfaction. This feature was mentioned in 1407 Sprout Social reviews.
Content & Collaboration (5)
Content Calendar
As reported in 3099 Sprout Social reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Based on 2889 Sprout Social reviews. Allows users to upload and publish brand content from a shared library.
Shared Inbox
Based on 2943 Sprout Social reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Based on 2837 Sprout Social reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features. This feature was mentioned in 2950 Sprout Social reviews.
Monitoring & Listening (6)
Social Measurement
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. 1881 reviewers of Sprout Social have provided feedback on this feature.
Influencer Identification
As reported in 1420 Sprout Social reviews. Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. 1184 reviewers of Sprout Social have provided feedback on this feature.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. 1171 reviewers of Sprout Social have provided feedback on this feature.
Trend Analysis
Based on 1142 Sprout Social reviews. Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
As reported in 1170 Sprout Social reviews. Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral. 1188 reviewers of Sprout Social have provided feedback on this feature.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. This feature was mentioned in 1941 Sprout Social reviews.
Alerts and Notifications
Based on 1207 Sprout Social reviews. Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Based on 1111 Sprout Social reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Generative AI (2)
AI Text Generation
Based on 847 Sprout Social reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 836 Sprout Social reviews. Condenses long documents or text into a brief summary.
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 1039 Sprout Social reviews.
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 1030 Sprout Social reviews.
Cross-system Integration
Based on 1026 Sprout Social reviews. Works across multiple software systems or databases
Adaptive Learning
As reported in 1022 Sprout Social reviews. Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation This feature was mentioned in 1014 Sprout Social reviews.
Proactive Assistance
As reported in 1015 Sprout Social reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 1011 reviewers of Sprout Social have provided feedback on this feature.
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
As reported in 871 Sprout Social reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 864 Sprout Social reviews.
Adaptive Learning
Improves performance based on feedback and experience 856 reviewers of Sprout Social have provided feedback on this feature.
Proactive Assistance
Based on 862 Sprout Social reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 862 reviewers of Sprout Social have provided feedback on this feature.
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 376 Sprout Social reviews.
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 374 Sprout Social reviews.
Adaptive Learning
Based on 377 Sprout Social reviews. Improves performance based on feedback and experience
Proactive Assistance
Based on 375 Sprout Social reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 375 Sprout Social reviews.
Technology Glossary Features
View definitions of the features and discover new technology terms.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.





