--- title: Bitly Reviews meta_title: 'Bitly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 922 reviews by the users' company size, role or industry to find out how Bitly works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 922 scale: '5' date_modified: '2026-08-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Bitly Reviews **Vendor:** Bitly, Inc. **Category:** [URL Shortener ](https://www.g2.com/categories/url-shortener) **Average Rating:** 4.5/5.0 **Total Reviews:** 922 ## About Bitly Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500. ## Bitly Pros & Cons **What users like:** - Users love the **ease of use** of Bitly, finding it simple and organized for all their link management needs. (127 reviews) - Users appreciate the **organized management** of Bitly, enjoying custom URLs and useful analytics for their links. (93 reviews) - Users appreciate the **ease of use in creating and managing shortened links** with Bitly, enhancing their workflow. (89 reviews) - Users praise the **detailed analytics** of Bitly, enabling effective tracking of links and understanding audience engagement. (65 reviews) - Users love Bitly for its **efficient link management** , offering powerful analytics and user-friendly customization for effective marketing. (62 reviews) - Users love the **customization options and organization capabilities** of Bitly for managing multiple QR codes efficiently. (60 reviews) - Tracking (59 reviews) - Users love the **easy QR code generation** feature of Bitly, enhancing communication and marketing efforts effectively. (55 reviews) - Easy Setup (52 reviews) - Time-saving (45 reviews) **What users dislike:** - Users find Bitly **expensive** and feel limited by data access and additional costs for adding team members. (31 reviews) - Users find it challenging due to **limited link organization options** and restrictions on renaming campaigns in Bitly. (29 reviews) - Users express frustration over **limited analytics** and access to historical data, finding the interface cumbersome and restrictive. (28 reviews) - Users face **link management issues** with Bitly, impacting organization and causing frustration with redirects and costs. (20 reviews) - Users find the **subscription costs high** for features like extended data access and adding team members. (19 reviews) - Users find the **limited features** of Bitly's free plan restricts their usability and reporting capabilities. (17 reviews) - Users express frustration over **limitations on redirections and analytics** , alongside unprofessional changes impacting free links. (16 reviews) - Limited Tracking (15 reviews) - Poor Analytics (14 reviews) - Linking Issues (13 reviews) ## Bitly Reviews ### 1. Link shortening made easy with Bitly **Rating:** 4.5/5.0 stars **Reviewed by:** Pankaj V. | Jr. Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2021 **What do you like best about Bitly?** Bitly creates short links in a straightforward manner. Bitly generates shortened links from the lengthy link directly from its dashboard. It has a free version; even in that, we can create up to 1500 short links. Analyzing the conversations using the shortened link is an easy task using Bitly; we can see the clicks directly from Bitly's dashboard. Bitly even allows changing the back-half of the generated link. **What do you dislike about Bitly?** New users may find it tricky to use its interface for the first time. They could work on the UI to make it more professional and easy to understand and navigate. I also request the team to look over the pricing and support system. Its support system needs many improvements. **Recommendations to others considering Bitly:** You can create professional shortened links with Bitly easily. You can create an account with Bitly and start generating links instantly with the free version of Bitly. **What problems is Bitly solving and how is that benefiting you?** We use Bitly generated short links to put in the press, blogs, social media, email, and SMS content. The short link looks better than the lengthy link, as well as the customer will tend to click on the short link over lengthy links. We found Bitly helpful, and it helps us to reduce the efforts which increase our work efficiency. ### 2. Great tool to simplify & shorten links **Rating:** 5.0/5.0 stars **Reviewed by:** Amie S. | Graphic Designer, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Bitly?** I love the ease of use when creating shortened links and the ability to customize the file name. It's also great to be able to see an overview of how the link is performing, at a quick glance, using the provided graphs & timeline. **What do you dislike about Bitly?** Nothing. I haven't found another site or program that can do what Bitly can do so concisely. **What problems is Bitly solving and how is that benefiting you?** Bitly has been very helpful when sharing links on printed pieces -- when you don't want to type out a long (& ugly) URL, which your audience would then have to type out themselves to get to the page your promoting. Bityly makes the links short & sweet (and customized to file names that make sense with whatever you're promoting). **Official Response from Liliya Elogullari:** > Hi Amie, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, link customization, and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 3. Best easy-to-use tool for link shortening **Rating:** 4.0/5.0 stars **Reviewed by:** Shivam K. | Jr. Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Bitly?** Bitly is the best available option for any link shortening. We have to create an account with Bitly, and we are ready to go. We can change the shortened link according to our choice and easily append the UTM parameters if required. It also allows even custom domain and other premium services with paid plans. The best thing about Bitly shortened link is that the end-user doesn't have to see any ads. **What do you dislike about Bitly?** Honestly, we have been using Bitly for many years, and it is working well as expected without any downtimes or legs. The only thing I can suggest to them is to make their UI/UX a little bit simple, nothing else. **Recommendations to others considering Bitly:** Bitly is a well-suited tool for link shortening. If you are looking for a link shortening tool in a straightforward manner, try it out. **What problems is Bitly solving and how is that benefiting you?** We are solving the problem of lengthy links using Bitly. It creates an easy to type link within a matter of seconds. We can even create memorable custom links by changing the back half of the link with ease from their dashboard itself. We can quickly analyze the response on the links from its dashboard. I found Bitly fast and reliable service compared to its competitors. ### 4. Great tool for on the go **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa S. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Bitly?** Bitly is easy to use once you get used to the interface and the storage feature of all old links is super helpful. This is a must-have when you are constantly creating links for campaigns or social posts. Long links are notoriously difficult to use and a huge turn-off for customers. Bitly helps make the experience much more enjoyable. The reports back up my metrics and give me a fallback when needed for my other KPIs. I feel assured that Bitly will save my data which can be a real issue with other products out there. Overall, I like the simplicity of having this tool at my side and how easy it makes my campaign strategy and planning. **What do you dislike about Bitly?** First-time usage can be tricky as you navigate around the interface. I had to take my time at first when I first created my account. Bitly could use a short walk-through for first-time users. It is also easy to get lost in your history records. We make a lot of links all the time and searching backward through the archive can be a pain. Sometimes reporting can be a bit finicky. You won't see everything all at once and some metrics will need to be inferred rather than stated. Lastly, the dashboard isn't customizable. It would be great to have some of the reporting be custom to what we'd like to see first. **Recommendations to others considering Bitly:** Bitly is a great tool for people looking to build up their reporting and secure their campaign metrics. I would take time when first creating an account to get to know the tools. There is a surprising amount on the dashboard alone. I would also strongly consider previously discussing organization. Bitly works well for its intended purpose but it is easy to forget your basics when things seem simple. A URL structure that works well for your reports should be determined beforehand and then implemented when using bitly. **What problems is Bitly solving and how is that benefiting you?** Making social posts more attractive by using short, digestible links. Bitly also helps with creating custom links for our printed material and email campaigns. I can better use tracking URLs that don't look so daunting when adding them to my emails. The reporting within bitly is a major plus. I often compare the number of users and interactions with links to my Hubspot reports to double-check my results. As most marketers know, customers can make some wild choices and even our best intentions can be missed. Having a secondary report that backs up our findings had helped make our results far more compelling to our future decision-making. ### 5. Very Helpful for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Bitly?** Bitly has been super helpful for all of our digital and even print marketing. Thanks to Bitly, we can now track how widely used each piece of collateral is, and with custom links and QR codes, we can create truly branded materials. **What do you dislike about Bitly?** I love all aspects of Bitly and don't have any suggestions for improvement. I'm highly satisfied with our experience and would recommend this products to others. **Recommendations to others considering Bitly:** A worthwhile investment, very user-friendly, and provides valuable insights! **What problems is Bitly solving and how is that benefiting you?** Bitly has helped us track the success of marketing campaigns, gain insights into what channels are most impactful, and determine where to invest for best ROI on marketing. **Official Response from Liliya Elogullari:** > Hi Administrator in Non-Profit Organization Management, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, link customization, QR codes, and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 6. Best and trusted URl shortner in my list. **Rating:** 5.0/5.0 stars **Reviewed by:** Jamuna S. | Affiliate marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2021 **What do you like best about Bitly?** Best premium URL shortener that has advanced features like deep links, bulk link shortening, and advanced dashboards to analyze my real-time data. When O am in hurry I can short my URL without login into my account also. **What do you dislike about Bitly?** The free plan supports 100 URLs per month and after that, you need to upgrade your account if you wish to continue the shortening service. The paid plan is a little bit expensive then **Recommendations to others considering Bitly:** Bitly is the most trusted URL shortener that you can use with or without registration. Use Bitly and manage your long URL into the small and sweet form. **What problems is Bitly solving and how is that benefiting you?** I shorten my URL and share on different platforms like social media, youtube comments, inside my bloggers. Short URL helps me with my website SEO also and attracts users' interest also. ### 7. Bitly makes link redirection simple! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2022 **What do you like best about Bitly?** I use bitly to satisfy shortcode URL requirements for marketing campaigns across channels and we've found it to be reliable, easy to use, and that the reporting features are top notch. **What do you dislike about Bitly?** The interface can be a little clunky. Especially the terminology used could be improved, it just has a slight learning curve, but nothing an average person couldn't figure out in due time. **Recommendations to others considering Bitly:** Yes. Just do it. It's beyond easy. **What problems is Bitly solving and how is that benefiting you?** It helps me create redirections to long UTM-laden URL strings, hide promo code metadata, and extend our marketing reach in a more aesthetically pleasing way. Bitly brings a lot of value. **Official Response from Liliya Elogullari:** > Hi Administrator in Information Technology and Services, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 8. One of the great tool for link shortening **Rating:** 4.0/5.0 stars **Reviewed by:** Aabid K. | Jr. Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2021 **What do you like best about Bitly?** Bitly is well known for its fantastic offerings. Bitly is easy to use and reliable source for link shortening. Bitly doesn't show any ads while others do. Bitly allows to change the back half of the link, so links look cool. It also analyzes the link conversations directly from its dashboard, which saves time and effort. **What do you dislike about Bitly?** Although there is nothing much to be disliked, I would like to mention that they could work a little bit on their UI. Bitly would be best if they could improve its UI further. **Recommendations to others considering Bitly:** Bitly is an excellent tool as it is one of the best options available in the market. You can create easy-to-read custom short links with ease with bitly. **What problems is Bitly solving and how is that benefiting you?** We realize that Bitly is helpful to reduce the content of the SMSs and Emails by shortening the links. They are easily clickable by the end-users, and it looks a little bit more professional. ### 9. Short and Sweet **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle C. | Events Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Bitly?** The website is user-friendly, simple, straightforward. Enter in your full link, create a shortened version, and create! These are helpful to use for our many forms and documents we send to many students. **What do you dislike about Bitly?** I don't dislike much about this product, except that you need to pay a premium price to use the QR code generator feature. Instead, I use another free QR generator site to make them instead. **Recommendations to others considering Bitly:** Use it – It's free and very beneficial! No annoying pop-up ads. Clean and easy to use. **What problems is Bitly solving and how is that benefiting you?** At our University, we send lots of advertising/marketing to students. They are already overwhelmed with work and reading, so we try to simplify things for them. By adding in bitlys, it's easy for them to remember and to type in to their phone when completing a form. ### 10. Excellent Shared Content Tracking Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Jason F. | EVP of Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2022 **What do you like best about Bitly?** The best part of Bit.ly to me is the custom domain add-ons. My short URLs are custom to my brand. And trackable! **What do you dislike about Bitly?** I wish you could edit the custom slugs rather than redirect, but that's not a bit.ly issue. **What problems is Bitly solving and how is that benefiting you?** My short URLs aren't generic. They're custom to my brand. That makes my brand look bigger and more impressive to the social web. **Official Response from Liliya Elogullari:** > Hi Jason F., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and a custom domain. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 11. Shorten URL Platform for All Free & Paid **Rating:** 4.5/5.0 stars **Reviewed by:** Naqash A. | IT Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2022 **What do you like best about Bitly?** Bitly allows users to create a link easily and freely share it on a different medium. It offers a free account for all to be familiar with this application which is very beneficial for every to opt for it through complete satisfaction. Significantly helpful for shortening organization promotional links and surveys. **What do you dislike about Bitly?** It looks more accessible to other URLs shorter. Not found dislike yet in this application. Moreover, it should be improved where it has any lacking. **What problems is Bitly solving and how is that benefiting you?** Bitly solve my organizational problem by shortening long URLs to short within a couple of minutes for the sake of corporate marketing activity and product promotion to different platforms. It provides me with easily accessible features to operate without any learning. **Official Response from Liliya Elogullari:** > Hi Naqash, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening for your Marketing inititatives. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 12. Bitly New User **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Bitly?** Bitly is very user-friendly. I recently needed to shorten an amazon link but wanted to keep the amazon domanin, and the program helped me do this within minutes. I have used it for shortening other links as well. Furthermore, I like that you can track the number of clicks the URL receives. **What do you dislike about Bitly?** I would like to see if there is a way to know if the URL can keep its domain before testing—for example, a list of sites with alternative shorter domains. I would also like to see the "share" function connected to email platforms such as GMAIL and Microsoft Outlook. **Recommendations to others considering Bitly:** I recommend spending time exploring the site. If your role involves sending out many communications with URLs, this is a great way to track analytics. With the paid subscriptions, you have access to more, such as email support and QR code creation. The free version works well to adjust to the program, and you can still track analytics. **What problems is Bitly solving and how is that benefiting you?** I am using Bitly for more efficient communication with abbreviated URLs for sharing. I realize that it is very efficient and dynamic. There are many functions, even with the free version of the program. **Official Response from Liliya Elogullari:** > Hello User in Education Management, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 13. Great for custom, trackable vanity URL's **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher K. | Social Media Engagement and Reputation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Bitly?** The ability to create custom back-halfs to have truly unique, custom vanity URL's. This helps make our shortened URL's look branded and professional which looks far better than using lengthy URL's that will appear truncated **What do you dislike about Bitly?** For what I use Bitly for, I have no real dislikes of the platform. Everything works as expected and I've never experienced downtime or outages. The only thing I'd like to see in the future is a counter somewhere on the homepage showing how many URL's we've created that month as we have a 1,500 per month limit, though it's unclear how close to that limit we get without going through the account plan info **Recommendations to others considering Bitly:** When looking for URL shortener services, Bitly stuck our because of the features it offered at the price point. It's also possible to integrate Bitly into other services, such as Clarabridge if you use this to manage your Social Media accounts **What problems is Bitly solving and how is that benefiting you?** We use Bitly primarily to create vanity URL's. By using the full URL, this often cuts off and looks unprofessional when used on Twitter or Facebook, so Bitly is helping us create shortenened, branded URL's that visually looks better when sending URL's to customers on our Social Media channels ### 14. Best URL Shortener out there **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin G. | Digital Media Consultant & Trainer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Bitly?** Very simple interface, hardly any set up required ffor the custom short domain, and great tracking features **What do you dislike about Bitly?** Web interface is a little clunky, but that's really my only gripe. **Recommendations to others considering Bitly:** Always use custom back-halves and if you have the budget, pay for the account that gets you a custom short domain. As great as Bitly is, it looks unprofessional having a default bit.ly shortlink instead of a custom one. **What problems is Bitly solving and how is that benefiting you?** It's just great to be able to push short links in place of longer form URLs which take up a lot of screen real estate and don't look great on social posts. **Official Response from Liliya Elogullari:** > Hi KevinG., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, a custom domain, link customization, and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 15. Best available URL shortening tool in the Market **Rating:** 4.0/5.0 stars **Reviewed by:** Priyanka C. | Digital Marketing assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Bitly?** The best thing about Bitly is that you don't necessarily have to pay for shortening links. They do have a free version which is more than enough for most of the use cases. The second best thing is that end-users don't swim in the random ads ocean while opening the generated shortened links. We can customize the links with ease from the dashboard itself. The dashboard is unique and feature-filled, which makes it even better. It is pretty fast and doesn't even take a second the generate the link and start sharing it on Social Media. **What do you dislike about Bitly?** I do not have anything to dislike about Bitly, but if they can note my words. I want to suggest them to work on the premium/paid pricing restructure, as it doesn't suites the Startups. Lastly, they can work a little bit on the UI part. **Recommendations to others considering Bitly:** If you want to shorten your links, give Bitly a try. It is fast, reliable and has a free version too. **What problems is Bitly solving and how is that benefiting you?** Putting long links in messages or emails was always a headache, but using Bitly we can generate links quickly and efficiently. It saves our efforts and time. It also helps in reducing the message content. ### 16. Life saver for bloggers and marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Ravi C. | Agency Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Bitly?** The link shortening feature of bitly as compared to no other tool. Bitly has the best sortning feature. You can track your link and their performances individually. They also have a free plan which is very helpful for anyone. I am using bitly for past 5 years and it's awesome. I literally usebeveryday at work. I am a blogger and all my links in blogger is connected to Bitly to track and manage everything which is going on my blog. **What do you dislike about Bitly?** There is nothing particularly I dislike about bitly but they should improve their user interface for their web application. Mode shortening option should be there for the users. **Recommendations to others considering Bitly:** Every blogger and marketers should try it once. It's very good tool to manage all your link at one place and it will also save your valuable time. **What problems is Bitly solving and how is that benefiting you?** Organising links is a headache and this is where bigot comes to save my time. It helps me manage all the link from my blog. As a blogger it is it is hard to the manage all the links in your website but by using bitly not only I save time I also organise on my links in a single place and can track every link individually which is really helpful for me. **Official Response from Liliya Elogullari:** > Hi Ravi, thank you for your positive feedback of Bitly and for using our product for the past five years. We are glad you are using Bitly's URL shortening and analytics for your blog! If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 17. Great link shortening experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas R. | Senior Director, Creative and Digital Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Bitly?** The simplicity of the interface, the quickness of being able to setup links. **What do you dislike about Bitly?** The base level account should include some type of dashboard. I also don't like that you can't delete old links. That's very annoying. **Recommendations to others considering Bitly:** Great services, works well as an integration tool as well. **What problems is Bitly solving and how is that benefiting you?** Being able to track files directly such as links right to a video or pdf file. **Official Response from Liliya Elogullari:** > Hi Thomas, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 18. Simple to use and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Josh R. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Bitly?** UX - it's very easy to use without needing any training **What do you dislike about Bitly?** I don't really have any downsides. Perhaps it could be easier to edit a URL once it's created. **What problems is Bitly solving and how is that benefiting you?** We have links to all sorts of google docs etc and off guides that we've made and stored in a public google drive that we link using Bitly short links. **Official Response from Liliya Elogullari:** > Hi Josh R., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 19. Great link shortening tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Bitly?** – Easy to use – Customization features for each link – Basic analytics for individual link performance – Simple sorting/grouping features for link batches – Good interface **What do you dislike about Bitly?** – Can't delete links, can only hide them. – Custom features (naming) does not always "stick", sometimes I need to change them back – Can easily get disorganized **Recommendations to others considering Bitly:** Make sure to also use UTMs when shortening links, to help track website performance too! **What problems is Bitly solving and how is that benefiting you?** Benefits: – Creating shorter, more branded and aesthetically pleasing links – Allows us to use more CTA links in social posts, especially on platforms with limited characters (like Twitter) **Official Response from Liliya Elogullari:** > Hi User in Insurance, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, link customization, analytics, and the UTM builder. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 20. One of the easiest URL Shortening Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Sikha S. | Jr. Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Bitly?** Using Bitly, we can create short links with ease. The link looks professional, and redirection is flowless without showing any ads to the end-user of the link. They redirect the user to the destination without causing any issues. We can also use UTM parameters with the short links. Using Bitly we can also customize the back of the short link; this is the best feature of bitly. **What do you dislike about Bitly?** Although there is nothing much to dislike about Bitly, I would like to mention their pricing structure. While deciding the pricing, they should also consider startups. They can also add a low-budget plan allowing custom domain, which would be great for startups. **Recommendations to others considering Bitly:** Although you will require an account to create Bitly links, you can create links with ease and analyze the clicks on their dashboard. It is quite beneficial over its competitors. **What problems is Bitly solving and how is that benefiting you?** In our organization, bitly shortened links are used in marketing campaigns, primarily via SMSs. It helps reduce the length of the content and makes the SMS easy to read. ### 21. Great! **Rating:** 4.0/5.0 stars **Reviewed by:** Cher J. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Bitly?** Professional looking links, cohesive. Ability to shorten long and confusing links that look like spam **What do you dislike about Bitly?** App is glitching a little lately! Have to press twice to shorten link **Recommendations to others considering Bitly:** Pricey but worth it if you use daily **What problems is Bitly solving and how is that benefiting you?** Making brand appear more professional. Analytics use is nice. Shady looking links aren't an issue anymore. I know they're safe but many don't **Official Response from Liliya Elogullari:** > Hi Cher J., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 22. Gets the job done, but not the best user experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Bitly?** I like that bitly has incorporated the new UTM options in the Create field. Also, the visual dashboards are nice. **What do you dislike about Bitly?** The search function could use better navigation or filtering - ie when I'm looking for a specific topic but only looking for a certain date range. Also, I paid to upgrade and without telling me, they changed my historical data access and even though I'm paying for the upgraded plan, I only get 30 days of data. **What problems is Bitly solving and how is that benefiting you?** Helping with creating links where I can view data in 3rd party tools like newsletter ads. **Official Response from Liliya Elogullari:** > Hi User in Marketing and Advertising, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening with the UTM builder. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 23. Our custom bit.ly link gets so much use...nice to have something close to our branding. **Rating:** 4.5/5.0 stars **Reviewed by:** Robert C. | Co-Founder - VP Product, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Bitly?** How easy it is to create and in the case and redirect links if we change our mind on the custom ending. **What do you dislike about Bitly?** Works as we need it..nothing to tell here. **Recommendations to others considering Bitly:** Highly recommend as a cost-effective solution to link shortening and tracking. **What problems is Bitly solving and how is that benefiting you?** Sometimes our links are titles of Spotlight posts...so they can be way too long to send around. **Official Response from Liliya Elogullari:** > Hi Robert, thank you for your positive feedback of Bitly. We are glad you are using Bitly for link customizations, URL shortening, and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 24. Has worked flawlessly for us **Rating:** 5.0/5.0 stars **Reviewed by:** Mike L. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Bitly?** I love how easy it is to create a link and then track a campaign. We did a custom domain and it's set us apart from our competitors. It's way better than sharing a huge long link. **What do you dislike about Bitly?** Sometimes it can be funky if you don't rename the link but in general it works excellently. **Recommendations to others considering Bitly:** Do the custom URL and make sure that you find one that is short and works for you **What problems is Bitly solving and how is that benefiting you?** We are constantly making links and want to track them and this is the best way for us to do that **Official Response from Liliya Elogullari:** > Hi Mike L., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, a custom domain, and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 25. Bitly never put you down- Get shortened URL good for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Malcolm S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Bitly?** Bitly , I am using from more than 10 years and all the shortened URLs I used were awesome. I used them for email marketing campaigns, in websites and call to action. They never put me down. Honestly this is the best URL shortener application in the market. Response is so quick that it takes just a few seconds. No spams. **What do you dislike about Bitly?** As such there is nothing to dislike but a small thing I disliked is its dashboard appearance. It could be more user-friendly. Also there should be better notifications through email and other sources. **What problems is Bitly solving and how is that benefiting you?** Long URLs which are not user friendly and SEO friendly. I am using Bitly for shortening this which is good for SEO and also good for campaigns in email marketing , landing pages etc. ### 26. Best in Free Platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Sri C. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Bitly?** It is free and the interface is very easy to use **What do you dislike about Bitly?** Nothing as such. It suffices the basic requirements **What problems is Bitly solving and how is that benefiting you?** Shortening the lengthy URLs **Official Response from Liliya Elogullari:** > Hi Sri C., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 27. Great URL Shortening Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Preetam D. | Jr. Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2021 **What do you like best about Bitly?** 1. Bitly is well known for its efficiency, reliability, and easiness. 2. It doesn't show ads during redirection; this is the best thing about it. 3. It has nearly zero downtime, so links work round the clock. 4. Tracking the links is an easy process. **What do you dislike about Bitly?** 1. Its pricing structure doesn't fit the needs of a startup. 2. It Doesn't allow tracking the data before three months. **Recommendations to others considering Bitly:** Bitly can be an excellent alternative for URL Shortening. It also allows the generation of custom links. You can try it out, as It also offers a free version with some limitations. **What problems is Bitly solving and how is that benefiting you?** We use Bitly for posting long links in email and SMS campaigns. It helps to track the campaign engagement with ease without using any additional tools. I also used it for personal use so many times. It is an easy and hectic free process to use Bitly URL shortening service, which is beneficial. ### 28. URL Shortening/Management and Analytical tool **Rating:** 4.5/5.0 stars **Reviewed by:** Bhuvan K. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2021 **What do you like best about Bitly?** Shortening the URL here is very similar to Google's Campaign URL Builder. You can include UTM Parameters. The pricing is super flexible, and you can use custom prices best suited to your needs. The conversion rates of our Emailers and Native Advertising were horrible because we were using long links, but bitly has solved this problem. **What do you dislike about Bitly?** Minimal functionalities in the free version, even for viewing the dashboard or observing analytics associated with your links, you must upgrade to a paid one. **What problems is Bitly solving and how is that benefiting you?** I create various campaigns and use custom links tailored for those particular campaigns, for example, Email Campaigns, Influencer Campaigns, or Links used in our Articles/Blogs to boost brand visibility and ranking. We can monitor the performance of various channels and keep a close eye on the best-performing channels and the opportunity to scale. We can also access the persona of the users visiting our website and therefore can create a similar audience list on google or a lookalike list on Facebook and acquire more of such users. ### 29. Meets all link shortning and link analytical needs **Rating:** 4.5/5.0 stars **Reviewed by:** CHETAN K. | Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Bitly?** - It is fast and does the job of shortening the link in a single click - Helps track performance in terms of clicks of any links - Provides free to use facility. **What do you dislike about Bitly?** Dont really have any dislikes since i have been using the free platform for my link shortning and performance tracking purpose. Only suggestion is if a facility to add domain name inorder to not make the link seem suspicious would be appriciated **What problems is Bitly solving and how is that benefiting you?** My work reuired creating survey links which needs to be shortned in order to send it across to participants. Lengthy links are always difficult to send across. Bitly does the job very well. It also helps track the performance of the link **Official Response from Liliya Elogullari:** > Hi Chetan, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 30. Been using bitly for YEARS!! **Rating:** 5.0/5.0 stars **Reviewed by:** Dr. Reneé M. | Freelance Writer, Correspondent and Content Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2022 **What do you like best about Bitly?** I love that custom url! Most people don't realize I am using bitly because of my custom url **What do you dislike about Bitly?** When I started using bitly it was free I don't like that now there is a charge **Recommendations to others considering Bitly:** Use it! **What problems is Bitly solving and how is that benefiting you?** taking my very long urls and making them memorizable to my users! **Official Response from Liliya Elogullari:** > Hi Dr. Reneé M., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and a custom domain. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 31. Most reliable link shortening service currently **Rating:** 4.0/5.0 stars **Reviewed by:** Nahar S. | Jr. Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2021 **What do you like best about Bitly?** 1. Bitly can handle nearly any kind of weblinks and allows redirection with or without parameters. 2. We can generate links with custom back-half, which is the most helpful feature of bitly. 3. Bitly allows QR code generation of generated links without any external tool, which is helpful in many cases. 4. It gives better insight, tracking, and performance reports of each link, which helps track campaigns efficiently. **What do you dislike about Bitly?** 1. Their pricing structure doesn't suit all. 2. We can't track campaigns post three months. **Recommendations to others considering Bitly:** If you are looking for a link shortening service that is reliable, fast, and efficient, try it out. If you are looking for custom domain branding, then be ready to pay much higher pricing. **What problems is Bitly solving and how is that benefiting you?** We use bitly to generate short links for marketing campaigns and to offer unique offers of short duration. We found bitly reliable, efficient, and easy to use. Bitly provides links that are easy to read and allows end-users to click on the link without much hesitation. ### 32. Bitly for our Sports Partners **Rating:** 5.0/5.0 stars **Reviewed by:** Dustin H. | Cofounder and VP of Customer Success, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Bitly?** We love how easy it is to create bulk short links and the tracking. **What do you dislike about Bitly?** There is nothing we don't like about it. **What problems is Bitly solving and how is that benefiting you?** We have extremely long URLs for our menus in our product and Bitly allows us to take those and shorten them to make it easy for marketing to end-users. **Official Response from Liliya Elogullari:** > Hi Dustin H, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, bulk link shortening, and tracking. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 33. Excellent Services **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen V. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Bitly?** Bitly allows us to shorten our URLs and make things much easier! **What do you dislike about Bitly?** No disadvantages just yet! All of their services are fantastic! **What problems is Bitly solving and how is that benefiting you?** Been able to shorten URLs and utilize the built in QR codes to match the shortened link which is highly helpful. Being able to have attached analytics is awesome! **Official Response from Liliya Elogullari:** > Hi Stephen V, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, analytics, and QR codes. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 34. Bitly is convenient and easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Diana F. | School Counselor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Bitly?** I like how Bitly allows me to make shortened and easy-to-use links, and with a click of a button, I can create a QR code. Bitly is transparent with pricing, not like other Qr code websites. **What do you dislike about Bitly?** One thing that sometimes does not work is when I input a link, it will automatically create a title, but sometimes that doesn't happen. I would like to see a spot where I can organize links into folders or categories. **Recommendations to others considering Bitly:** My recommendation is to use Bitly for data and to upgrade your account to benefit from the full potential of Bitly. **What problems is Bitly solving and how is that benefiting you?** I needed a website that could hold all of my shortened links and Bitly was just the solution. Bitly has made me more productive and faster at my job. Bitly can house all of my QR codes in one place. ### 35. Necessary Digital Tool for Relevant Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa J. | Director of Campaign Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Bitly?** How easy it is to use. The snapshot metrics are also extremely useful when looking to provide insights to clients or evaluate best practices and optimizations. **What do you dislike about Bitly?** My primary complaint is a lack of a low-mid price point. The costs seem to jump significantly from the low subscription, and the mid/higher subscription levels are closer in range, which are significantly higher than the lower cost. This makes a difference when working with a budget friendly organization. **What problems is Bitly solving and how is that benefiting you?** Bitly makes our communications more professional. In communications, a customized link looks less like spam. The QR codes make our marketing materials relevant in the age of COVID. The dashboard provides useful metrics that are beneficial to reports being shared with clients and help us continue to optimize short link and QR code utilization. ### 36. Bitly is Awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Doug H. | Web Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2022 **What do you like best about Bitly?** Creating custom links with Bitly is easy **What do you dislike about Bitly?** I'd like to delete old links and remove them forever. **Recommendations to others considering Bitly:** Use the custom links to generate friendly links that mention your promo or bonus offer. **What problems is Bitly solving and how is that benefiting you?** I use Bitly to shorten ugly affiliate links. The biggest benefit is creating custom links that help sell the product. **Official Response from Liliya Elogullari:** > Hi Doug, thank you for your positive feedback of Bitly. We are glad you are using Bitly for the customization of links. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 37. Best Url Shortening Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Urvi S. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2022 **What do you like best about Bitly?** Bitly provides an excellent facility to shorten the URL & customize it. This tool helps us to display the post or the content of the post in a more productive way. The analytics & ability to track the activity of the links is the best thing provided by bitly. **What do you dislike about Bitly?** Links provided by bitly is case sensitive, so sometimes it causes issues. **What problems is Bitly solving and how is that benefiting you?** Can able to short the big & ugly URL into the short & pretty one. Integration it with other tools is so easy that URLs are automatically shortened & synchronized. **Official Response from Liliya Elogullari:** > Hi Urvi, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, link customizations, and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 38. Easy to use and gives a professional look! **Rating:** 5.0/5.0 stars **Reviewed by:** Aoife M. | Demand Generation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2022 **What do you like best about Bitly?** I like the custom URL function as I think it adds creditability, and it's super easy to use **What do you dislike about Bitly?** Nothing honestly, it's very easy to use and creates the links super quickly **Recommendations to others considering Bitly:** do it! **What problems is Bitly solving and how is that benefiting you?** I use bitly to UTM my links and to add the custom url to them **Official Response from Liliya Elogullari:** > Hi Aoife M., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, the UTM builder, and link customization. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 39. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Tommy B. | Digital Strategy Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Bitly?** It's very straightforward to use and highly flexible depending on your organization's needs. Plus the analytics are more intuitive than other services we've used. **What do you dislike about Bitly?** You need to upgrade to use many of the more in-depth features. It's worth the price, but something to look out for, especially if you want to have it set up for small teams. **What problems is Bitly solving and how is that benefiting you?** We needed a consistent way to create short links for promotional materials. Having the analytics and QR Code generation were great added bonuses for the organization. **Official Response from Liliya Elogullari:** > Hi Tommy B, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, QR codes, and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 40. bit.ly Review **Rating:** 5.0/5.0 stars **Reviewed by:** Katie S. | Senior Programs and Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Bitly?** It is very simple to use, all it takes it a little copy and pasting **What do you dislike about Bitly?** It can be hard to organize and track links once you've made a lot of them **What problems is Bitly solving and how is that benefiting you?** Creating customized and short links for marketing campaigns **Official Response from Liliya Elogullari:** > Hi Katie S., thank you for your positive feedback of Bitly. We are glad you are using Bitly for customized short links for your Marketing campaigns. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 41. Helpful with text automations **Rating:** 4.0/5.0 stars **Reviewed by:** Harrison P. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Bitly?** How quickly I can convert links to a custom domain. And if I need to change a url, I can do that. **What do you dislike about Bitly?** The dashboard is a bit disorganized and difficult to see all my links. Would prefer a list view. **What problems is Bitly solving and how is that benefiting you?** I needed it for SMS automations **Official Response from Liliya Elogullari:** > Hi Harrison P., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, a custom domain, and SMS automations. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 42. Great Asset for Your Business **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsea S. | Social Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Bitly?** Super easy to use. Has great analytics which are great for any business **What do you dislike about Bitly?** Honestly, I've been using bit.ly for almost a year now and can't think of a single complaint. **What problems is Bitly solving and how is that benefiting you?** The browser plug in is great and makes shortening links from our website super easy. **Official Response from Liliya Elogullari:** > Hi Chelsea S, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 43. Super useful! **Rating:** 5.0/5.0 stars **Reviewed by:** Madeline G. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Bitly?** I work with a lot of long links, so having the ability to shorten and brand them is HUGE. **What do you dislike about Bitly?** Navigating the site can be a little tricky, but once you're in there and get comfortable it's not so bad. **What problems is Bitly solving and how is that benefiting you?** Branding my links for marketing outreach. **Official Response from Liliya Elogullari:** > Hi Madeline G., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and branded links. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 44. Best short link creator **Rating:** 4.5/5.0 stars **Reviewed by:** Lokesh D. | Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Bitly?** Bitly is very easy to use and helpful. Easy to create short links and share anywhere globally with great analytics. Best part is that we can even use our custom domain and create links via that domain. **What do you dislike about Bitly?** Nothing as of now but pricing seems a bit high, but the overall experience with bitly services is great with the price they offer right now. So nothing to dislike bitly. **Recommendations to others considering Bitly:** I recommend everyone to use bitly, once used you will be addicted to it. **What problems is Bitly solving and how is that benefiting you?** Bitly solves huge problems. It helps in creating custom short links in no time. With custom back half as well. The analytics and click counts are completely organic. **Official Response from Liliya Elogullari:** > Hi Lokesh, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, analytics, link customization, and a custom domain. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 45. Great for link shortening! **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew S. | Freelance Artist, Writer, Graphics Editor, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Bitly?** It's quick and easy. Bookmark bitly and you can get shortened links in just seconds (literally). **What do you dislike about Bitly?** Nothing. Nothing at all. I would recommend this to anyone. **What problems is Bitly solving and how is that benefiting you?** I can make short links on Facebook that look more appealing to my users by pairing them with pictures. **Official Response from Liliya Elogullari:** > Hi Matthew S., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening for Facebook and social media posts. If you are using Chrome as a web browser, you can also use the Bitly Chrome web browser extension to shorten links quickly. If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 46. Easy to Use and Very Practical! **Rating:** 5.0/5.0 stars **Reviewed by:** Manny S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Bitly?** It's very easy to take a long URL and shorten it. Plus, the analytics are easy and very practical, presenting you very useful information once you log in. **What do you dislike about Bitly?** I wish the bitly had even more analytics **Recommendations to others considering Bitly:** It is one of the best URL shortening tools available. It' easy and has great analytics. I love bitly. **What problems is Bitly solving and how is that benefiting you?** Long URLs are not good for social media, especially Instagram, where you can't click from the post, so a short URL and being able to personalize it makes it more memorable and a better opportunity to get a click through on IG **Official Response from Liliya Elogullari:** > Hi Manny, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. If you are interested in learning more about how to use our Bitly features and products, check out our blog below to learn more. Thank you again for your review. ### 47. Customizable Links Are A Must **Rating:** 5.0/5.0 stars **Reviewed by:** Sam M. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Bitly?** I love being able to not only shorten links so that our social posts don't get clogged up, but being able to also customize them so that they don't look like a spam link to our customers is a huge plus. They know it's legitimate before clicking. It's also great being able to create different links for different uses and tracking clicks to see what does best. **What do you dislike about Bitly?** You can't edit links once they are created so you have to make a new one which is frustrating because then the tracking is different too. **What problems is Bitly solving and how is that benefiting you?** I am able to see which of my marketing efforts are doing the best. I can see if I'm getting more clicks via email, social media, texts, etc! ### 48. Perfect for social media posts and advertisements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Bitly?** The ability to customize the back part of the link to say whatever I want/need it to say, in order for it to be precise and easy to keep up with and find if I need to use a specific shortened link again later. **What do you dislike about Bitly?** I haven't come across anything that comes to mind, that I don't like. **Recommendations to others considering Bitly:** If you need to simply shorten a link and have it customized, for any purpose really, Bitly is easy to use and easy to customize. You can keep up with your click analytics too! **What problems is Bitly solving and how is that benefiting you?** The links to a specific book we publish are always long, as it's not just direct to a book. It includes having to go to the page, then the category, and then and then......so the links are long. Being able to shorten the link so that's descriptive, purposeful and a good length for both social media and print is invaluable. It then makes it easier for me to keep up with a specific campaign as well. ### 49. Great Resource **Rating:** 5.0/5.0 stars **Reviewed by:** Dana W. | Director of Marketing and Photography, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Bitly?** Bitly has become an important part of our advertising to link our print and digital campaigns. **What do you dislike about Bitly?** I don't have any complaints with Bitly at all. **What problems is Bitly solving and how is that benefiting you?** I use a custom shortened domain to direct clients from print to websites or online features. **Official Response from Liliya Elogullari:** > Hi Dana, thank you for your positive feedback of Bitly. We are glad you are using Bitly for custom domains for your Marketing campaigns! If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. Thank you again for your review. ### 50. Bitly: look no further for a link shortening tool **Rating:** 4.5/5.0 stars **Reviewed by:** Barney W. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Bitly?** The UX is easy to use (whilst could still be slightly improved further I'd suggest, just in terms of being able to flick between all your links at once), and the product itself is very easy to understand (even for non-marketers). **What do you dislike about Bitly?** As mentioned above I think the UX whilst good could do with a few tweaks/updates, but that's really nitpicking to be honest. Pricing might put off a few freelancers/early stage startups too, but can't ever please everyone on pricing in any case! **What problems is Bitly solving and how is that benefiting you?** We're able to share tracked links when responding to Facebook comments with ease — and not have them look like spam and put users off from clicking them, in turn giving more data to Facebook's ad algorithm. ## Bitly Discussions - [Link Clicks Decreasing?](https://www.g2.com/discussions/link-clicks-decreasing) - 1 comment, 2 upvotes - [Auto Links Creation](https://www.g2.com/discussions/auto-links-creation) - 1 comment, 2 upvotes - [What is the pricing for API URL shortening?](https://www.g2.com/discussions/what-is-the-pricing-for-api-url-shortening) - 2 comments, 1 upvote - [I'm using bitly URL's on my website](https://www.g2.com/discussions/i-m-using-bitly-url-s-on-my-website) - 3 comments, 1 upvote - [Short Links or Long Links](https://www.g2.com/discussions/short-links-or-long-links) - 2 comments, 1 upvote - [View Bitly pricing details and edition comparison](https://www.g2.com/products/bitly/reviews?page=8&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-15+12%3A00%3A43+-0500&secure%5Bsession_id%5D=30e599af-2c6e-4f85-a7fd-e41f853755f5&secure%5Btoken%5D=0954b9893cf2d1f741a2dd17fb29f9cda21c8d41ca9497de02f8228c5e4a7f09&format=llm_user) ## Bitly Integrations - [AddEvent](https://www.g2.com/products/addevent/reviews) - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews) - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) - [ApiX-Drive](https://www.g2.com/products/apix-drive/reviews) - [Authvia TXT2PAY®](https://www.g2.com/products/authvia-txt2pay/reviews) - [Buffer](https://www.g2.com/products/buffer/reviews) - [Bybrand](https://www.g2.com/products/bybrand/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - 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[Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews) - [Mozilla Firefox](https://www.g2.com/products/mozilla-firefox/reviews) - [NICE CXone](https://www.g2.com/products/nice-cxone/reviews) - [Oktopost](https://www.g2.com/products/oktopost/reviews) - [OnlyWire](https://www.g2.com/products/onlywire/reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - [Piano Amplifier](https://www.g2.com/products/piano-amplifier/reviews) - [Planable](https://www.g2.com/products/planable/reviews) - [Relay.app](https://www.g2.com/products/relay-app/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Sendible](https://www.g2.com/products/sendible/reviews) - [SmarterQueue](https://www.g2.com/products/smarterqueue/reviews) - [SocialBee](https://www.g2.com/products/socialbee/reviews) - [SocialPilot](https://www.g2.com/products/socialpilot/reviews) - [SocialWeaver](https://www.g2.com/products/socialweaver/reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - [Terminus URL Builder](https://www.g2.com/products/terminus-url-builder/reviews) - [Tray.ai](https://www.g2.com/products/tray-ai/reviews) - [ubisend](https://www.g2.com/products/ubisend/reviews) - [UTM.io](https://www.g2.com/products/utm-io/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Workato](https://www.g2.com/products/workato/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho Social](https://www.g2.com/products/zoho-social/reviews) ## Bitly Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content Creation** - Campaign Management - SEO Management - Workflow Management - Template Management **URL Shortener** - Branded Shortlinks - Link Analytics - Bulk URL Creation - Historical Shortlink Tracking - Bulk Uploading - Customer Activity Tracking - Click Tracking - Campaign Analytics - Secured Links **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Development** - Bulk Creation - Analytics - Intuitive Dashboards - Audience Analytics **Additional Functionality** - Landing Pages/Web Forms - Retargeting - Dashboard - AI Copilot - Link Shortening - Link Cloaking - Real-Time Data - Tag Management - Custom Domains - Customer Journey Mapping - For Marketing and Advertising - QR Codes - Search/Filter - Campaign Management - Link Expiration and Deactivation - Generative AI - API - For Mobile - A/B Testing - Data Aggregation - Link Sharing - Link Management - Link Editing - Link Redirection/Link Rotator **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Tools** - Audience Insights **Audience Targeting** - Geographic Targeting - Device/OS Targeting **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Formatting** - Dynamics Codes - File Formats - Customization **Additional Functionality** - Download - Landing Pages/Web Forms - Alerts/Notifications - Scannability Score - QR Code Printing - Retargeting - Multiple QR Code Types - Expiration Management - Templates - QR Code Generation - GPS - Campaign Segmentation - QR Code Duplication - Single Sign On - Custom Frames & CTA Text - Campaign Management - A/B Testing - Bulk QR Code Generation - Image Embedding - Embeddable Widget - Lead Capture - Password Protection - White Label - API - Embeddable **Logistics** - Distribution Features - Social Media Integration - Approval Process Control **Analytics** - Digital Analytics - Data Sharing and Exporting **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Penetration Testing** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction - Multi-Language **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Digital Sales Room** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Audience Targeting - UTM Parameters Integration - Third-Party Integrations **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning - AI/Machine Learning - Scenario Planning ## Top Bitly Alternatives - [BL.INK](https://www.g2.com/products/bl-ink/reviews) - 4.5/5.0 (345 reviews) - [Uniqode QR Code Generator](https://www.g2.com/products/uniqode-qr-code-generator/reviews) - 4.8/5.0 (545 reviews) - [Rebrandly](https://www.g2.com/products/rebrandly/reviews) - 4.6/5.0 (346 reviews)