Bitly Reviews & Product Details

Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 600,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation.

Product Website

Seller

Bitly, Inc.

Discussions

Bitly Community

Languages Supported

English

Overview by

Trupti Desai

Pricing

Pricing provided by Bitly.

Free

View More Pricing Information

Bitly Integrations

(52)

Verified by Bitly

Bitly Media

View a dashboard with aggregated metrics for all your links.

View the performance of your links over time.

Generate a downloadable QR Code for any Bitly link.

Create a personalized landing page with links to all of the content most relevant to your customers or audience.

Build, manage, and measure the success of omnichannel campaigns in a single dashboard.

Official Downloads

(3)

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Customer Story: Impactful SMS Messaging When It's Needed Most

Customer Story: Using Bitly to Prove ROI on SMS

Customer Story: 100 Million Bitly Links, 100 Million Better Experience

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Galyna T.

Lead Generation Manager

Small-Business (50 or fewer emp.)

3/9/2026

"On-brand links, more trust from leads, and good performance analytics"

5/5

What do you like best about Bitly?

1. Bitly is just very easy to use.

2. Branded short links. Before, we used generic shorteners or HubSpot links, and they looked a bit cheap. With Bitly, we can use lookalike branded domain, which looks way more trustworthy and on-brand.

3. I like that we can track clicks and see what kind of content gets more engagement. It helps us understand what works better.

4. If the destination page changes, we can update the link without replacing it everywhere. Love that. That saves time, especially considering the fact that we use same links across a few campaigns.

P.S. Love their marketing newsletter! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I haven’t really had any negative experience with them. I do realize that I’m probably underusing our subscription, and there are a few more things for us to explore. So maybe just a soft nudge or some kind of educational newsletter series with tips on how to get the most out of the subscription. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

We send a lot of different resources to leads so they can better understand what we do, how we do it, and whether we’re a fit for them. That includes Loom demos, case studies, downloadable resources, and similar things.

Before Bitly, we used generic shorteners, and a few leads said those links looked spammy or sketchy. With branded links, we don’t have that problem anymore. They look more trustworthy and more aligned with our brand.

We also get better engagement with links now. People click more, at least in part because branded links feel safer and more legit. And on top of that, Bitly helps us see which resources get the most clicks, so we better understand what content actually helps move leads forward. Review collected by and hosted on G2.com.

Suzanne F.

Director of Operations

Small-Business (50 or fewer emp.)

5/7/2026

"Simple and Professional Link Sharing"

4/5

What do you like best about Bitly?

I use Bitly to shorten links and share them easily with clients and agents on my real estate team. I like how simple it is to use, and I really appreciate how quick and straightforward the initial setup was. We rely on shortened links to share RSVP pages with clients for the client appreciation events we host, and to clean up longer URLs we send often—like Email Subscribe links, our Team Blog page, and more. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I don't like how it requires logging in and maxes the number of links you can shorten. I wish they had an easier free option with ads without capping how many short links you can make. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

I use Bitly to shorten links and make sharing easier with my real estate team. It helps us create professional, simple links that are easy to send and track across different channels. We also build a list of custom shortened links for our seller clients so they can clearly see all the ways and platforms where we’re marketing their listing(s). Review collected by and hosted on G2.com.

Omar A.

Operations Engineer

Mid-Market (51-1000 emp.)

4/30/2026

"Fast, Easy URL Shortening for SMS and Chat Links, Pricing is a little confusing"

4/5

What do you like best about Bitly?

The de facto standard for URL shortening. It’s quick and easy to create shortened URLs for SMS campaigns and for embedded chat links. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Without any warning, they started inserting ads as a splash/landing page before connecting to the target URL. We don’t mind paying for the service since it’s scalable, but there was no notice, and the ads weren’t Bit.ly-related. To the average user, it looked like a scam or virus-style redirect. We ended up having to upgrade our plan just to avoid a bad user experience. Review collected by and hosted on G2.com.

Carlos Devis Y.

Youtube Channel Manager

Small-Business (50 or fewer emp.)

2/11/2026

"It is easy to use, it helps me a lot with my funnels and to track sales."

5/5

What do you like best about Bitly?

It helps me to shorten links and customize them. I like the function of replacing the link without changing the short one. It is very easy to use, offers metrics, and it's easy to find old links. Additionally, the initial setup was very simple, and I have noticed its progress over the years. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Sometimes I don't know if the reports are accurate and I would like to be notified when there are broken links.

And the plan I currently have seems a bit expensive to me, however, it works well for what I use it for. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

I use Bitly to shorten and customize links, and the function to replace the link without changing the short one is useful to me. It's easy to use, provides metrics, and makes it easy to find old links, although I would like to have notifications for broken links.

I really like that I could have personalized links. Review collected by and hosted on G2.com.

Pily C.

Manager BL Marketing Initiatives

Small-Business (50 or fewer emp.)

4/21/2022

"User-Friendly URL Shortening with Powerful Free Features"

5/5

What do you like best about Bitly?

I really like how easy Bitly is to use. The free version is comprehensive, and as a new user, you don't need to pay for a higher version. For paid users, there's flexibility with the back end of the links and personalization. I also love how user-friendly and straightforward it is for my team, making it easy to implement even for those who aren't tech-savvy. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I think the interface could be a little bit more attractive. It's not necessary, but it takes a little bit of getting used to as a user to know how to use it correctly. Review collected by and hosted on G2.com.

Response from Liliya Elogullari of Bitly

edit

Hi Pily C., thank you for your positive feedback of Bitly. We are glad you are using Bitly for link customization.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below.

Thank you again for your review.

See how Bitly improved

Daniel Eduardo V.

Project manager

Mid-Market (51-1000 emp.)

2/10/2026

"Well-Established and Recognizable to Users"

5/5

What do you like best about Bitly?

I like that it is already well stablished and its recognizable by the users Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Sometimes user can distrust some masked URLs Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Sometimes an URL in the middle of the tweet can disrupt the flow of information, and bitly with just a easy few clicks allows to convert long UTMed URLs into a small address that can fit in any post. There are even some local tools that can be used that allow to make the process faster. We havent used the custome service because despite using the service almost daily we haven't needed to reach for support. It has the features we need visibly available in its UI and implementation is just copying the new URL with the integrated button it shows and pasting in your content Review collected by and hosted on G2.com.

Abhishek M.

Senior Digital Marketing Manager (MarTech & CommTech)

Enterprise (> 1000 emp.)

3/18/2026

"Quick QR Code Creation, No Competition"

5/5

What do you like best about Bitly?

I like Bitly for its capability of creating custom QR codes and the speed at which I can create them, along with shortening URLs. It's super effective and fast, letting us generate a custom QR code in a minute, which was a big challenge for us before. Plus, I love the ease of customizing the QR codes with our logo and brand guidelines. It's easy to change any links in the QR code as well. The initial setup was quite easy, and we could start using it within a day. Also, I've been impressed with the improvements Bitly consistently makes. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

there is nothing as such we I don't like Review collected by and hosted on G2.com.

Scott P.

Marketing Manager

Mid-Market (51-1000 emp.)

2/10/2026

"Easy to Use, Feature-Rich URL Shortening and QR Codes"

5/5

What do you like best about Bitly?

It’s incredibly easy to use, and the feature set is a perfect fit for our organization. It covers everything we need, from simple URL shortening to QR code generation for our video and printed collateral. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

There isn’t much to dislike about it. For the price point, I think it offers a ton of features. A few things—like limiting the number of times you can edit a URL after the link has been created—can be a bit restrictive, but overall it hasn’t really been a problem for me. Review collected by and hosted on G2.com.

Carmen Eugenia M.

social media manager

Small-Business (50 or fewer emp.)

2/10/2026

"Essential Tool for Social Media Analytics and Branding"

5/5

What do you like best about Bitly?

It’s incredibly easy to use and very intuitive. We use it daily for our social media campaigns. Having access to analytics is essential, and being able to brand the links with our own domain is a game-changer. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Some platforms show redirect warnings, which discourages users from clicking the links. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

This tool is essential for my work. We use a lot of UTM-coded URLs for our internal tracking, so shortening them is vital to keep our social media posts looking clean and engaging. When dealing with external links, having access to built-in analytics is a game-changer. Plus, the paid version allows us to use our own custom domain. It’s a fundamental tool that we rely on every single day. Review collected by and hosted on G2.com.

Webb L.

Assistant Director of Marketing

Enterprise (> 1000 emp.)

2/12/2026

"Simple Setup, but a Lifetime Access Would Be Ideal"

3.5/5

What do you like best about Bitly?

I have Bitly integrated with Sprout Social for link shortening. It helps protect the character count of my posts and provides a clean look to the content. I like being able to personalize a shortened link for all of our brand posts. The initial setup of Bitly was simple. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I think that links shortened in the platform should not stop working if someone stops using Bitly. For example, if a company uses Bitly for years and then, for whatever reason, decides not to renew with Bitly and allows their service to expire, the years worth of Bitly links that are out in the universe are no longer active. I think companies paid for those links and they should stay active for life. Review collected by and hosted on G2.com.

Response from Bitly Inc. of Bitly

edit

Hi Webb -

Thanks for taking the time to leave a review. I wanted to let you know that Bitly Links created do not expire, even if you close your Bitly account.

The only difference is if you have/had a custom domain provided by Bitly as a part of your subscription. Since that is a feature of a paid plan, naturally, we cannot maintain it without a subscription. That being said, bit.ly links will remain functional as long as the destination link is not changed.

See how Bitly improved