--- title: Sprinklr Social Reviews meta_title: 'Sprinklr Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1214 reviews by the users' company size, role or industry to find out how Sprinklr Social works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1214 scale: '5' date_modified: '2026-07-13' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Sprinklr Social Reviews **Vendor:** Sprinklr **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,214 ## About Sprinklr Social Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs ## Sprinklr Social Pros & Cons **What users like:** - Users appreciate the **ease of use** of Sprinklr Social, complemented by strong support from the dedicated team. (79 reviews) - Users value the **centralized management** of Sprinklr Social, enhancing efficiency across multiple social media platforms. (74 reviews) - Users appreciate the **customizable features** of Sprinklr Social, enhancing team collaboration and simplifying multi-channel management. (66 reviews) - Users value the **robust reporting and analytics** of Sprinklr Social, enhancing their tracking of KPIs effectively. (43 reviews) - Users value the **seamless management of multiple social media channels** in one place, enhancing engagement and monitoring. (37 reviews) - Users value the **ability to manage multiple accounts** seamlessly with Sprinklr Social's unified dashboard and tools. (36 reviews) - Powerful Features (31 reviews) - Users value the **powerful AI-driven features** of Sprinklr Social, enhancing effectiveness and streamlining social campaign management. (30 reviews) - Reporting (29 reviews) - Helpfulness (28 reviews) **What users dislike:** - Users often find the **complex usage** of Sprinklr Social overwhelming, especially when navigating features and generating reports. (51 reviews) - Users find the **learning curve steep** , making Sprinklr Social challenging to master and requiring extensive training and support. (45 reviews) - Users find Sprinklr Social to have a **steep learning curve** and complexity that can hinder effective usage. (31 reviews) - Users find that **improvement is needed** due to the complexity and steep learning curve of Sprinklr Social. (30 reviews) - Users find the **learning complexity** of Sprinklr Social challenging, often requiring additional training to navigate effectively. (29 reviews) - Difficult Learning (26 reviews) - Users note several **missing features** in Sprinklr Social, like limitations on integrations and complex reporting processes. (24 reviews) - Users find Sprinklr Social to be **not user-friendly** , often struggling with functionality and data accuracy. (22 reviews) - Inadequate Support (21 reviews) - Limited Customization (21 reviews) ## Sprinklr Social Reviews ### 1. Feature Rich Social Platform That Keeps Getting Smarter **Rating:** 5.0/5.0 stars **Reviewed by:** Shruti D. | HR / People's Team, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Sprinklr Social?** What I like most about Sprinklr Social is how it brings all social interactions into one place and offers seamless integrations across channels. The AI powered features, such as response suggestions, sentiment analysis, and smart workflows, help teams work more efficiently and manage conversations at scale. It also provides strong analytics and actionable insights, and considering the breadth of features and capabilities it offers, the platform delivers good value for enterprise teams. **What do you dislike about Sprinklr Social?** Sprinklr Social offers a lot of powerful features, but it can sometimes feel a bit overwhelming for new users. A simpler interface and faster performance in some areas would make the overall experience even better. **What problems is Sprinklr Social solving and how is that benefiting you?** Before Sprinklr Social, managing customer conversations across multiple social channels was time-consuming and often required switching between different platforms. We struggled with tracking high-volume escalations efficiently and ensuring timely responses. With Sprinklr, we can now centralize monitoring, automate workflows, and prioritize critical cases more effectively. This has helped us improve response times, streamline issue resolution, and deliver a better customer experience while maintaining a stronger brand reputation. ### 2. Highly Customizable and the Most Robust Tool Out There, but an Outdated UI and Weak AI Hold It Back **Rating:** 3.5/5.0 stars **Reviewed by:** M C. | Principal Brand Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Sprinklr Social?** I like how customizable Sprinklr is. It allows me to really tailor fit the software to my strategy and measurement framework. For example, adding in benchmarks and then creating views where I can see performance of each post against channel benchmarks. I also appreciate the complexity of tagging and the ability to truly tailor our utm tagging system to automatically tag links based on our complex requirements. All of the things I've mentioned had to be developed with managed services, but the point is that once they're in place they truly work for exactly what we need. **What do you dislike about Sprinklr Social?** The interface is outdated. And although one of my favorite things about Sprinklr is how customizable it is, sometimes those customizations can stack up, get outdated, and cause disorganization. The AI features are pretty terrible and I don't use them often. If I need to rewrite copy or analyze data I do it in another tool. **What problems is Sprinklr Social solving and how is that benefiting you?** We struggled with multiple messages across multiple accounts and channels, and the way Sprinklr lets you publish to many accounts at once while also giving the flexibility to tweak copy based on channel is a huge time savings. Setting up robust reporting dashboards showing benchmarks and tags has also been very helpful. I'm able to do the majority of analysis within the Sprinklr platform without having to export the data into Excel. ### 3. Boosts Social Media Efficiency, User-Friendly Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Ahmed E. | Senior Sales Account Manager at Enterprise Business Unit (EBU) , Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2026 **What do you like best about Sprinklr Social?** I like the adaptability of the Sprinklr Social platform and the tools it offers, especially the AI and the LLM. The way it segregates chats and sentiments is really valuable. It helps us enhance our customer experience by focusing on the pain points and complaints customers may have, providing very good reporting on the issues our customers face. The setup was pretty straightforward without the need for complicated technical background or integration. It was just button play, making it very smooth. **What do you dislike about Sprinklr Social?** I don't have anything, to be honest. So far, it's sufficient to the need that we have. But if I would say something to be improved, it is just to interact more in other social platforms. That's it. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social solves social media queuing and interaction issues, enhancing team time utilization and reducing costs. It significantly improves customer experience by identifying pain points and providing detailed reporting on issues. ### 4. Powerful all-in-one social management tool with a learning curve **Rating:** 4.5/5.0 stars **Reviewed by:** Nareg K. | HR Data Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Sprinklr Social?** I like that Sprinklr Social keeps making it easier to manage different parts of social media in one place. The reporting and monitoring features feel really useful, especially when trying to keep track of engagement and customer conversations across channels. I also like that it supports more than just posting, like social customer service and commerce-related use cases. **What do you dislike about Sprinklr Social?** It still has a bit of a learning curve, especially for new users. Some features can feel buried in menus, so making the navigation simpler or adding more guided tips would help. Performance could also be smoother when working with larger reports or switching between different sections. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helps manage multiple brand accounts efficiently without needing to log in to each social platform separately. It provides a clear overview of engagement, scheduled content, and performance trends, which saves time and keeps our team aligned. The analytics also make it easier to justify strategy decisions with data instead of guesswork. ### 5. Great tool for social media managers **Rating:** 3.5/5.0 stars **Reviewed by:** Kelsie D. | Communications and Alumni Relations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Sprinklr Social?** I like that it brings so many parts of social media management into one place. From scheduling and publishing content to monitoring engagement and reporting on performance, it helps streamline workflows and makes it easier to stay organized. It's become a valuable tool for keeping our team connected to our audiences and measuring the impact of our work. **What do you dislike about Sprinklr Social?** The price point is a bit of a tougher sell now that there are so many programs on the market that do a lot of the same things. **What problems is Sprinklr Social solving and how is that benefiting you?** At my company, we have multiple people who pitch in with our various social media accounts. Having one login for everyone allows us all to see what's been posted, what's scheduled, what types of posts are doing well, etc. We are all on the same page with our social strategy, and we all have input on the posting schedule. **Official Response from Rupali Verma:** > Hi Kelsie We're thrilled to hear that you are having a great experience with us and we're committed to provide the best possible service to all of our customers. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 6. Sprinklr Social: Versatile Publishing, Listening, and Analytics in One Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Luciana S. | IT Manager , Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2026 **What do you like best about Sprinklr Social?** Sprinklr Social is a versatile and detailed solution that supports us in managing multiple social media platforms for effective communication I like the robust publishing and scheduling tools that helps us in content calendars and bulk posting The app has remarkable social listening features and they help us track keywords, brand mentions and sentiment The dashboard for Sprinklr Social has advanced analytics features and they offer reliable performance insights Sprinklr helps us manage even large scale social media platforms and this happens in a unified way The software has a centralized invox, where all communication gets in from comments, engagements and messages We get timely and reliable workflow automation support from Sprinklr, where it handles things like content reviews, tasks assigning, approvals and others **What do you dislike about Sprinklr Social?** Sprinklr has sheer number of features, which makes some users feel overwhelmed The price may not suite small enterprises and this plays a major factor for new subscribers The interface is completely complex and at very first time, one need some assistance **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr has supported us to centralize the way we manage our social media sites and this happens under one roof The software allows us to consistently monitor our brand through tracking all the sentiments, mentions and keywords The app creates a coordinated workflow, where teams handle tasks such as publishing and approving process efficiently Sprinklr creates a consistent messaging pattern and this happens globally, bringing high customer satisfaction The marketing decisions we arrive at are data driven, where insightful feedback are constantly updated The program ensures repetitive social media tasks are well addressed, from scheduling posts and tagging There is successful collaboration between customer support, marketing and communication teams The program ensures we get regular updates on the campaign performance, and this happens across all channels ### 7. Real-Time Social Media Management Across Continents **Rating:** 5.0/5.0 stars **Reviewed by:** Laura G. | Digital Excellence Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Sprinklr Social?** I really like the real-time schedule posting feature in Sprinklr Social. The agencies based in Africa can post, and I instantly get an alert on my phone to approve or not, which is super convenient. It's nice having the capability for real-time approval, scheduling, and everything to ensure posts meet the digital audience on time, especially for managing our markets in Africa. This feature makes Sprinklr Social really valuable for me. **What do you dislike about Sprinklr Social?** What can be improved is that sometimes the KPIs on the reporting dashboard differ from those on Meta. Agencies often complain about differences in engagement rates between Meta and Sprinklr Social, even though the KPI tile is customized and can be similar. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to approve posts for our licensee markets on social media, manage reporting dashboards, and make KPI-based decisions. It solves communication issues across distances, ensuring real-time scheduling and approvals, keeping our posts timely and engagements high. **Official Response from Rupali Verma:** > Hi Laura We're thrilled to hear that you are having a great experience with us and and enjoy using our social listening tools. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 8. Powerful All-in-One Social Platform, Though the Interface Has a Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Joana B. | Especialista em marketing digital, Sports, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Sprinklr Social?** Working with Sprinklr for Microsoft as a Social Media Manager gave me the opportunity to manage large-scale social engagement in a fast-paced, global environment. One of the things I appreciated most about Sprinklr Social was its ability to centralize social media publishing, monitoring, analytics, and customer engagement into a single platform. This made it easier to collaborate across teams, maintain brand consistency, and respond to conversations in real time. In my role, I used Sprinklr to schedule and manage content across multiple social channels, monitor audience sentiment, track campaign performance, and support community management initiatives. The platform’s listening and reporting capabilities helped identify trends, measure engagement, and provide actionable insights that supported data-driven social strategies. Working with Microsoft’s global brand standards also strengthened my ability to manage high-volume social operations while maintaining accuracy, responsiveness, and brand voice. The experience improved my skills in cross-functional collaboration, analytics, content planning, and customer engagement, while giving me hands-on experience with enterprise-level social media management tools. **What do you dislike about Sprinklr Social?** One challenge I experienced with Sprinklr was the platform’s complexity. While it offers a wide range of powerful features, the interface can feel overwhelming at times, especially for new users or teams managing multiple workflows simultaneously. Some processes required several steps to complete, and navigating between dashboards, reporting tools, and engagement functions occasionally impacted efficiency. There was also a learning curve when it came to customizing reports, setting up workflows, and fully utilizing advanced features. However, once familiar with the platform, it became much easier to manage large-scale social media operations effectively. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helped solve the challenge of managing a large number of social media accounts across multiple countries and regions from one centralized platform. Working with Microsoft, this was especially valuable because it streamlined publishing, engagement, monitoring, and reporting across numerous global accounts without needing to switch between different tools. Having everything centralized improved team collaboration, ensured brand consistency across markets, and made it easier to monitor performance and audience engagement at scale. It also saved time by simplifying workflows, approvals, and reporting processes, allowing social media management to be more organized, efficient, and data-driven. ### 9. Robust Analytics & AI with an Intuitive, Always-Improving Advocacy Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2026 **What do you like best about Sprinklr Social?** The analytics are very robust, as are the AI features and overall functionality. I also like the advocacy platform — it's easy to use and is constantly updated to improve usability and make the platform function better. **What do you dislike about Sprinklr Social?** We rarely have a reliable rep (success manager). Our success manager changes more than once a year, and they often don't answer emails or take a long time to respond. It's difficult to distinguish analytics for organic posts versus boosted posts. I wish there were an easier way. **What problems is Sprinklr Social solving and how is that benefiting you?** It provides an excellent platform for employees to post about our company (advocacy), giving staff a straightforward way to share content. It also provides a clear understanding of analytics and social performance, and centralizes monitoring of chats, DMs, and comments. ### 10. Powerful Dashboards and Custom Metrics, but Filtering and Sentiment Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2026 **What do you like best about Sprinklr Social?** I really like being able to build dashboards and create custom metrics. The filtering options are also a big plus for me. The new AI tools look very promising, and I’m interested to see how they develop. **What do you dislike about Sprinklr Social?** The filtering can sometimes feel limited and can lead to issues. I wish there were an option to filter social listening by tags or campaigns. I also think the sentiment detector needs a lot of improvement. Metrics also change a lot or become suddenly unavailable, but this may be an api limitation. **What problems is Sprinklr Social solving and how is that benefiting you?** They’re adding more features to track discoverability on LLMs, which is helpful for me. If it works well, I can minimize the number of platforms I use to review and monitor my data. ### 11. AI-Powered Summaries Simplify Conversation Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2026 **What do you like best about Sprinklr Social?** The most helpful feature is definitely AI, because it simplifies the analysis process and quickly summarizes the most relevant insights from conversations. **What do you dislike about Sprinklr Social?** What I dislike the most is that the platform can occasionally be affected by bugs or temporary issues. For example, some Facebook metrics are sometimes unavailable or inaccurate, and AI features occasionally disappear or stop working for a while. These issues can interrupt workflows and make reporting more challenging. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps me save a significant amount of time by using AI to quickly analyze large volumes of social data, identify key trends, summarize conversations, and highlight the most relevant insights. This makes reporting faster and allows me to focus more on strategic analysis rather than manual work. ### 12. Good platform social insights **Rating:** 4.0/5.0 stars **Reviewed by:** Jyoti C. | Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2022 **What do you like best about Sprinklr Social?** Better social media management and insights that help us understand content perfromance **What do you dislike about Sprinklr Social?** While Sprinklr Social is a powerful enterprise platform, it could benefit from a more intuitive and user-friendly interface, as many users find navigation and everyday tasks complex. Simplifying reporting and dashboard creation, improving the speed of data refresh and platform performance, and streamlining content approval workflows would enhance efficiency for both brands and agencies. There is also an opportunity to strengthen AI-driven capabilities such as sentiment analysis, trend prediction, content recommendations, and performance optimization, while making insights more actionable. Additionally, stronger influencer management features and greater flexibility for mid-sized businesses could help make the platform more accessible and easier to adopt across teams. **What problems is Sprinklr Social solving and how is that benefiting you?** making life easier and saving on manual work ### 13. Efficient Scheduling with Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Jack B. | Digital and Campaigns Team Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Sprinklr Social?** I like how Sprinklr Social allows me to upload content just once, including both the asset and the copy, and it then distributes this to all other platforms. This feature saves a lot of time since we don't have to manually enter content for each platform. I also appreciate how the evaluation tools work, letting me quickly see performance across all platforms from one place, which provides a good overview that would otherwise take hours to compile separately. **What do you dislike about Sprinklr Social?** The scheduling functions could be improved. You have to upload a thumbnail to each of the platforms individually rather than just uploading to the 'all channels' tab. The collab features aren't great; it's often faulty/glitchy on Instagram, and on Facebook, it's not even an option. On monitoring and evaluation, it can be difficult to change the metrics you're looking at, like switching from views to engagement. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for scheduling content across 8 platforms, saving time. It helps with quick and efficient performance monitoring and evaluation, giving a good overview without needing to check individual platforms natively. ### 14. Customizable Yet Clunky Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Natasha M. | Digital Brand Protection and Social Media Governance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2025 **What do you like best about Sprinklr Social?** I find Sprinklr Social to be very customizable, which covers a lot of ground for my needs. **What do you dislike about Sprinklr Social?** The reporting is so disjointed - you can only get organic for one spot, paid from another, etc. Unified helps but it still gets clunky and the different parts of the tool don't always work together. Have one spot in Sprinklr where all reporting is done, one spot to make custom metrics, etc. This way you are not bouncing around to different spots to get a full picture on how a campaign performed both from a sentiment standpoint but also a paid/organic content performance standpoint. Also make Copilot more helpful. It can never really do what I need and so I gave up on it. The initial setup is very clunky - it isn't super user friendly. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social shows me how our content is performing, which is great, but the reporting is disjointed as organic and paid data are separate. Customization and unified analytics makes up for some challenges, but the tool's segments don't always sync well. ### 15. Stable and intuitive, but complicated in reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Sprinklr Social?** I like that Sprinklr Social works stably and without errors. It supports all platforms and almost all formats, which is really convenient. The intuitive operation makes it easy to use, and the cross-team and cross-channel collaboration is a big advantage. **What do you dislike about Sprinklr Social?** The reporting is very complicated and the metrics partially differ from those of the native channels. The rights concept is complicated and there are sometimes bugs when sharing content with users. The initial setup was complicated and it was not clearly defined by the Sprinklr team what is in scope, furthermore, there is no understanding of our structure and setup with individual processes for each team or market. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social solves collaboration with agencies and approval processes, connects all social media channels in one tool, offers cross-team and cross-channel collaboration, and is intuitive to use. ### 16. Easy to use and compartmentalise work. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2022 **What do you like best about Sprinklr Social?** Developments are made in a considerate manner and never in a way that makes adapting to them difficult. **What do you dislike about Sprinklr Social?** It's easy to accidentally remove a column and not so easy to reinstate it. Beyond this, it's not too easy to open a message that you're working on in a larger window. I'm often left guessing where to click in order to enlarge it. **Recommendations to others considering Sprinklr Social:** Spend enough time organizing the workflow into columns and you will reap the time-saving benefits of this tool in the long run. **What problems is Sprinklr Social solving and how is that benefiting you?** Large numbers of engagement can be achieved and prioritized in a timely and ordered fashion, and messages can easily be escalated or re-routed at a drop of a hat. ### 17. Powerful Sprinklr Social Dashboards and Metrics for Tracking Brand Sentiment **Rating:** 4.0/5.0 stars **Reviewed by:** Michael T. | Marketing Associate, Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Sprinklr Social?** The best thing I like about Sprinklr Social is the number of metrics that you can gain in the dashboard and as well as creating different dashboards to pull these metrics. From creating a visual listening dashboard to track brand sentiment or tracking customer sentiment was very useful for me to learn about basics of social metrics. **What do you dislike about Sprinklr Social?** The only thing I dislike about Sprinklr is there are so many features that it can be hard to navigate but using AI helps a lot with that. **What problems is Sprinklr Social solving and how is that benefiting you?** Its helping me solve how to pull specific metrics for specific campaigns on a quarter basis. Some of the metrics that I've pulled were total engagements, engagement rate, total publishes, volume of posts driving engagement, and total posts for that season. ### 18. Sprinklr Social Makes Campaigns, TikTok Creator Vetting, and Reporting Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Jorge M. | Senior security analyst, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Sprinklr Social?** The upsides after using Sprinklr Social as a full-cycle campaign hub is they make it simpel to not just posting social media post but also to vet influencers through the new TikTok creators API and to manage our paid social media ads. I also use the deep research mode to create professional, data-heavy reports that include web-sourced information and citations, which help me explain our social media performance to my manager. The TikTok creator discovery tools let me to see exactly how much an influencers costs and their real engagement rates ( like total likes and video saves). **What do you dislike about Sprinklr Social?** Not many to dislike, only some issue with the speed to run the deep research, which is quite slow to produce a result and take almost 20 minutes to generate a detailed report, need to be patient to run the tool. I also have issue with the data migration during the recent move to the new X (formerly Twitter), about 10% of our older data took a few extra days to sync correctly, which made our monthly reports look a bit off for a moment. **What problems is Sprinklr Social solving and how is that benefiting you?** A huge benefits by Sprinklr Social is after using the smart budget saving tool that using AI powered smart budget allocation to automatically moves our Ads money to the top-performing posts across different campaigns, it has increased our return on ad spend (ROAS) by nearly 30%. ### 19. Centralized view of customer sentiment for better decision making **Rating:** 4.0/5.0 stars **Reviewed by:** Kasia G. | Brand engagement specialist, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2026 **What do you like best about Sprinklr Social?** In my case, Sprinklr is remarkable since it provides the entire opinion of the customers in a single location. I am able to monitor the trends and sentiment monitoring through channels. It is easily controlled due to its features and breaking down feedback. This has enhanced my planning of things and makes the team responsive to the needs of customers. **What do you dislike about Sprinklr Social?** The only thing I do not like is that the dashboard may be overwhelming due to the variety of features and options. Filtering and sorting reviews is at times more steps than anticipated. Although the features are robust, they can make me slow down in case they are not navigated correctly. **What problems is Sprinklr Social solving and how is that benefiting you?** The issue of disjointed feedbacks in various platforms is resolved through Sprinklr. In the past, I used to research each site individually and this was time consuming. It is now possible to see, comment, and monitor all the reviews on a single platform. It has made my workflow better and the team is able to stay in touch with each other consistently, which has increased customer satisfaction and interaction. ### 20. Sprinklr Social Gets It Done Most of The Time **Rating:** 5.0/5.0 stars **Reviewed by:** Mohsin A. | Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2026 **What do you like best about Sprinklr Social?** One-time setup; load everything in, then set it and forget it. Everything posts to your platforms. I have a few client accounts that I manage prior to using Sprinklr Social, I used to log into each individual platform one-by-one. Complete and utter waste of time. That is why I love that Sprinklr Social brings it all together in one single dashboard. Can drag/drop posts to rearrange them. See what’s coming. Support team has been quick to respond with answers to my questions (which I was pleasantly surprised at). **What do you dislike about Sprinklr Social?** Approval/review process does not work well for my clients. They won’t use an additional login tool to review a post. And neither will I be able to charge my clients for something they’re not going to use. A simple way to get approvals via e-mail would resolve this issue. Also, I’m going to say that Sprinklr Social isn’t exactly “sign-up-and-go” either - there is a learning curve and some of the options seem hidden away. I am sitting on the couch, laptop fans blowing air onto me, looking for just one toggle switch… not good. Price point is also something that smaller groups will not want to pay. **What problems is Sprinklr Social solving and how is that benefiting you?** Posting individually every day on every account wasn’t something that a live human could realistically continue doing. Sprinklr Social puts everything under one umbrella. Schedule in bulk. Posts as scheduled. Don’t have to log into five different applications and reporting is included – when a client wants to know how their account(s) are doing you don’t have to scramble. ### 21. Great tool for managing social and customer care **Rating:** 5.0/5.0 stars **Reviewed by:** Ana K. | Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Sprinklr Social helps our team stay organized by bringing customer messages, comments, and mentions together in one place. It makes managing conversations easier and helps us respond more efficiently. **What do you dislike about Sprinklr Social?** At this time, I don’t have any specific improvements to suggest. Sprinklr Social continues to provide the tools and features our team needs to effectively manage customer interactions. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps us manage and respond to customer messages across multiple platforms from one place, which saves us a lot of time and keeps things organized. It also helps us monitor brand sentiment and catch potential issues early ### 22. Flawless Social Media Management with a Polished, Streamlined UI **Rating:** 5.0/5.0 stars **Reviewed by:** Julian David R. | Social Media Manager LATAM, Entertainment, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Sprinklr Social?** Sprinklr is easily one of the best social media management tools out there. It streamlines the entire social media workflow, especially when you need to manage multiple social accounts at once. The UI is simple yet polished, and it also offers some interesting integrations. **What do you dislike about Sprinklr Social?** So far, I don’t have any dislikes at all. It works exactly as expected, and it’s been flawless. **What problems is Sprinklr Social solving and how is that benefiting you?** I use it to manage hundreds of social media accounts at once and to create complete social media reports. ### 23. Impressive Email Tracking and Full-Length Twitter Migration for Better Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Imanda I. | Office Admin, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Sprinklr Social?** Really impressive with the new advocacy email tracking to see how my colleagues engage with brand content when they receive it via our internal newsletters. I also use it to manage a high-volume Twitter presence, taking advantage of the new migration that pulls in full lenght posts without truncation, it has giving us a full visibility into a very long-form tweet. **What do you dislike about Sprinklr Social?** Not a thing. I have no dislike or things that I hate on this platform, almost everything is worked the way I want it to run. **What problems is Sprinklr Social solving and how is that benefiting you?** Listen to what people is talking and hyping on the social media, we can create a better social media post with high engagement if we able to ride the trends and giving exactly what people is looking and want on the social media. ### 24. Deep-Dive Engagement Dashboards with Everything on One Screen **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I like that I can do a deep dive and perform a variety of actions directly from the engagement dashboards. I can see performance, tag, QRT, and much more. It’s super useful to have everything on the same screen. **What do you dislike about Sprinklr Social?** On the engagement dashboard, I always end up with too many columns because you can’t include multiple networks in a single column, so I have to create several separate ones. As a result, I need to scroll horizontally very often. Being able to merge SoMe networks into one column would be super useful. **What problems is Sprinklr Social solving and how is that benefiting you?** One dashboard that I created, and that’s been super useful for our team, is a simple view listing all our X accounts. Through this dashboard, our users can easily RT content without having to go natively to each page and search through the calendar, etc. It’s a simple use case, but it allows us to stay reactive and take quick actions in just a few minutes. I also love the creativity you can bring to the tool, by adapting it beyond its original usage. ### 25. The 'Swiss Army Knife' of Social Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Jody L. **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I like that Sprinklr Social can truly provide an omni-channel experience. The support is also stellar—from sales and implementation to ongoing professional services, they have been wonderful. I appreciate how the platform acts as a 'Swiss Army Knife' of social media, with a massive breadth of sources for social listening and proactive engagement, ensuring we never miss a mention. The reporting dashboards, although complex, are highly customizable, offering the flexibility to measure outcomes and insights. The investment gives us confidence in the ability to scale with governance tailored to current needs and future requirements. **What do you dislike about Sprinklr Social?** The online training material could be improved so we could continue to learn on our own time. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social fills many gaps by pulling from a massive breadth of sources, ensuring we never miss a mention. Its customizable dashboards give us flexibility in measuring outcomes. It's reliable for scaling with our governance needs and offers an omni-channel experience. ### 26. Versatile Social Management with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Shanetta L. | Consultant, Social Media **Reviewed Date:** February 09, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social to publish content easily, and having the team editorial calendar in one place is really helpful. I love how customizable it is for our team, especially in the areas of tagging and end user display. Having everything in one place helps ensure our team isn't working in a silo. The ability to edit how Distributed is displayed for the end user helps meet the needs of our agent and sales partners, making important information easy to find. I also found the initial setup very easy, with great success managers guiding us step by step. **What do you dislike about Sprinklr Social?** I'm seeing some inconsistencies with reporting, like separating paid and organic results. There's also an API issue with LinkedIn causing reporting mismatches, which means we only have a limited amount of up-to-date reporting. I'm having issues with how content is displayed on Distributed, especially if it's intended for multiple social channels. We're unable to change the thumbnail, which can affect how often the end user picks the content from the library and impacts performance data. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to publish content, ensuring consistency and compliance. It saves time by centralizing everything, helping prevent siloed work. Customization in tagging and display assists in meeting partner needs effectively. ### 27. Scalable and Customizable, but AI Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Anisha V. | Associate Director, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Sprinklr Social?** I like that Sprinklr Social is scalable and customizable to some extent. It helps set global processes, which is key for maintaining global compliance as we operate in over 70 countries. It's great for ensuring that all social media marketing teams follow certain processes, with brand compliance and social media approvals in place. The automation features are a big plus, increasing overall efficiency and reducing the go-to-market time. **What do you dislike about Sprinklr Social?** I think the AI aspect can be improved. It is not accurate and not very efficient either. Like, the Sprinklr Copilot as well as the Sprinklr AI for brand compliance. I think all of these things can be improved. Also, the software is complicated, so the initial setup was not easy. It took us a lot of time, although we did get help from the implementation team. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for automated review processes, ensuring only approved content is published in each country, applying automated rules, and reporting. ### 28. Streamlined Campaign Management and Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Victoria A. **Reviewed Date:** February 05, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social for managing our paid social campaigns across Meta, LinkedIn, and Reddit. It's a one-stop shop for setup, optimization, and reporting, which helps streamline these processes and makes it easy to share reports with stakeholders. I like the specific features for pulling various reports and data visualization because I can pull data from LinkedIn, Meta, and Reddit and compare them all on one screen, making my work much faster and easier. These reports help us see how campaigns are performing and what optimizations are needed to reach our benchmarks. Since we run a lot of campaigns, being able to quickly see performance and isolate issues is important. Sprinklr Social provides more visibility to our team and consolidates everything into one platform. **What do you dislike about Sprinklr Social?** It's a complex system, learning it takes some time, but with support and practice it gets much easier. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to manage our paid social campaigns, streamlining setup and reporting. It consolidates everything into one platform, making comparisons and optimizations easy, which speeds up my work. ### 29. Central and efficient, but in need of improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I like the central, cross-channel working method of Sprinklr Social because publishing, community management, monitoring, and reporting converge in one system. This reduces tool switching and duplicate work. At the same time, role and approval processes support consistent collaboration across teams and countries, making performance more comparable and enabling data-driven decisions more quickly. **What do you dislike about Sprinklr Social?** The UI appears very cluttered due to the extensive range of functions, causing some tasks to require more clicks than necessary. With large amounts of data, especially in reporting and listening, I occasionally find the performance sluggish. Additionally, the reporting functions could be more intuitive and flexible in some areas. The onboarding process is overall relatively demanding, which is why more guided onboarding aids and best-practice templates would accelerate adoption. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social solves the problem of fragmented social media work by bundling publishing, community management, monitoring, and reporting into one platform. Fewer tool changes and consistent collaboration improve performance and enable faster, data-driven decisions. ### 30. Powerful, Flexible Platform That Scales Our Social Strategy with Confidence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Sprinklr Social?** Sprinklr Social is a powerful and comprehensive platform that enables our small but highly capable team to manage a diverse portfolio of brands with efficiency and confidence. Its flexible workflows and robust structure of custom fields help us streamline our processes, support seamless collaboration, and provide the structure needed to execute a cohesive and data‑driven social media strategy. The platform’s adaptability has been instrumental in helping us scale our efforts while maintaining consistency and quality across all channels. **What do you dislike about Sprinklr Social?** While Sprinklr Social’s extensive customization is one of its greatest strengths, it can also present challenges. The platform’s depth and flexibility often require support from Sprinklr’s team to update or adjust configurations, which can slow down internal workflows. Additionally, the use of dynamic user groups tied to global roles and permissions can make it difficult to consistently manage and validate the appropriate level of feature access for each user. Despite these complexities, the system’s capabilities remain highly valuable when properly configured and maintained. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social enables our team to manage large, complex brands at scale despite limited resources. The platform streamlines our workflows, making it possible for a small team to maintain a consistent and strategic presence across all social channels. It also provides our leadership with full visibility into content calendars and real‑time access to customized weekly and monthly social performance reports, ensuring transparency and informed decision‑making across the organization. ### 31. Powerful but Prepare for a Setup Nightmare **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services **Reviewed Date:** April 20, 2026 **What do you like best about Sprinklr Social?** I enjoy how much customization sprinklr offers. You can build the entire platform around your team's needs, whether that's custom macro fields, listening cues, inbound and outbound cues, etc. The depth of what you can do on the platform is impressive, and for teams with the bandwidth to configure it, its a very powerful tool. **What do you dislike about Sprinklr Social?** The amount of customization that goes into a sprinklr to make it powerful also makes it incredibly labor-intensive to get started and to continue optimizing. Getting a straightforward outcome on any aspect of the tool that you want to customize requires multiple layers of setup, which even the most technical users find challenging. As a result, our team ends up underutilizing the platform and its capabilities simply because of the required buildout, not to mention the complexity of it all. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr enables us as a social team to connect with and monitor our community seamlessly, publish content, and gather analytics to make informed decisions. Sprinklr also helps us provide content to employees via employee advocacy, which helps us increase our share of voice across the digital landscape. ### 32. Seamless Social Media Management with Sprinklr Social **Rating:** 5.0/5.0 stars **Reviewed by:** George H. **Reviewed Date:** January 27, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social for publishing, scheduling, and reviewing engagement dashboards, and it's a really handy tool for my day-to-day responsibilities. I like the editorial calendar, which makes it seamless to filter between accounts and channels, and lets me quickly view the status of a piece of content, whether it's in approval, scheduled, or sent. The Sprinklr link in bio is great for managing content when we want to direct a customer to learn more via a URL in our bio. The admin console is valuable for making changes to the advocacy site we use. The initial setup was very easy, and I definitely recommend Sprinklr Social as I couldn't do my role as efficiently without it. **What do you dislike about Sprinklr Social?** The rule engine is quite a complicated feature - I think this could be simplified or made more user-friendly. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for publishing, scheduling, and reviewing engagement dashboards. The editorial calendar makes managing multiple accounts seamless, and the Sprinklr link in bio helps direct customers to more info. I find it indispensable for my role. ### 33. Easy to Use Link in Bio Tool—Confident Navigation from Day One **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Sprinklr Social?** It’s been very easy to use. I’m new to both my role and the platform, and I’ve still been able to navigate it independently with confidence. I mostly use it for the "Link in Bio" feature on our company's Instagram page. **What do you dislike about Sprinklr Social?** So far, I haven’t run into any issues. The platform seems to offer a lot of features that I still haven’t had the chance to explore. That said, I’ve heard the functionality between Sprinklr Social and platforms like TikTok and Canva can be somewhat limited. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps solve the problem of not being able to link directly to a specific website page from an Instagram post. It offers an easy-to-navigate, user-friendly link-in-bio feature for people trying to visit our company’s website. From there, they can access a surplus of links instead of being limited to just one. ### 34. easy to use platform that helps you manage customer interactions across multiple channels seamlessly **Rating:** 5.0/5.0 stars **Reviewed by:** bhanu p. | associate customer exprience, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** I really like the improved interface and how easy it is to manage multiple channels in one place The workflow feels faster and more intuitive making daily tasks more efficient **What do you dislike about Sprinklr Social?** it has been improved much compare to previously **What problems is Sprinklr Social solving and how is that benefiting you?** all good ### 35. Sprinklr, the place to do it all! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Sprinklr Social?** The use an AI is really getting better and smarter. **What do you dislike about Sprinklr Social?** We could use more languages being implemented in the AI automatic Alt-text and captions generation. **What problems is Sprinklr Social solving and how is that benefiting you?** I have a team of 30 people, using it accross different areas everyday. Sprinklr is helping me a lot to manage everything in one place and keep track of it. Reportings are easy to make when we have a good use of the tags. The moderation part is useful also ### 36. Robust Features, Needs Smoother Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Hugues P. | CX Program manager | Social Media Operations, Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2025 **What do you like best about Sprinklr Social?** We really like the range of options on services that Sprinklr Social provides, and the fact that they quickly develop and adapt to new social media networks as they arise. We also like the reporting aspects and the depth of the tool. **What do you dislike about Sprinklr Social?** It's complex and lengthy to set up and configure. It requires the help of managed services, making it quite complex. Maybe Sprinklr Social could provide more training or make the tool more intuitive. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for timely customer support on social media, helping us manage hundreds of inquiries daily and identify trends on emerging issues related to our product. ### 37. Great Consolidation, Needs Better Support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Sprinklr Social?** I like the consolidation of many services into one platform/tool with Sprinklr Social. It helps with social analytics, URL shortening, and social listening, and consolidates social performance for our owned channels and platforms. **What do you dislike about Sprinklr Social?** The largest challenges we have had is with the support team. Our current Managed Services group is not as involved or experienced. We have had many instances where the team does not know how to use the tool and our open tickets seem to get lost. We expect a level of expertise from our team. The setup of Sprinklr was very tough. The change management was difficult. It felt very much like the team was going through a check list for training, but was not specific to the team's needs. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social consolidates social performance across our owned channels and platforms, integrating multiple services into one tool. ### 38. Sprinklr Social - Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Sprinklr Social?** What I like best about Sprinklr Social is how much time it saves us on reporting. At Sky Sport we use it across all social media channels and it allows us to access reports very quickly, work with clear and reliable data, and make better decisions based on real insights. **What do you dislike about Sprinklr Social?** Overall the tool is excellent and only small details could be improved. For example it would be helpful to have better options to filter or search for comments by specific usernames to more easily find user interactions under our posts. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social is solving the challenge of tracking and working with reliable data across our social media channels. Before using it, we spent many hours manually creating reports just to understand which content performed best. Now we can easily generate weekly, monthly, or custom reports in a fraction of the time. This has significantly improved our efficiency and allows us to quickly identify top performing content and make more informed decisions, which is a major benefit for our team. ### 39. Comprehensive Reporting, Steep Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Ashlin H. **Reviewed Date:** February 04, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social for Ads Reporting, Publishing, Social Reporting, Employee Advocacy, and Ads Benchmarking. I appreciate that Sprinklr provides a holistic reporting solution, allowing me to see performance across multiple channels and benchmark them against each other. I like that it is a unified solution that gives me the full picture of our social activities. Creating dashboards is also a feature I enjoy because it allows me to create customized data visualizations for different teams and stakeholders. **What do you dislike about Sprinklr Social?** Usability is a challenge for me. Creating new widgets and dashboards is not always intuitive, which means there's a significant learning curve to getting familiar with navigating the platform. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social offers a holistic reporting solution, enabling me to see performance across multiple channels, benchmark them against each other, and gain detailed insights through data slicing and dicing. ### 40. Streamlined Social Media Management in One Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Tauseef D. | Sr Social media Executive, Consumer Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Sprinklr Social?** I really like how Sprinklr Social streamlines all social media platforms into one tool. It's a great platform and makes managing social media much more efficient. The initial setup was very easy too. **What do you dislike about Sprinklr Social?** Nothing major. It’s just that, on very rare occasions, it disconnects on its own. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social streamlines my workflow by bringing all our social media platforms into one place, so I can reply to customers and publish content more efficiently. It also lets us moderate content and monitor public sentiment about our company. ### 41. Quality tool, some room for improvement on optimizing content for each platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Sprinklr Social?** The link in bio feature is very elegant and user friendly. Being able to post across multiple platforms at once is very helpful and the primary reason for using the tool. **What do you dislike about Sprinklr Social?** When posting for some platforms, Sprinklr does not automatically optimize content for the platform. For example, if an image is over Facebook's maximum file size, it will give an error rather than scale the image down. This means the photo has to be re-exported. It is a hassle each time it happens. This is particularly the case with BlueSky. The tagging feature is also very finicky and will often nix a post even when the tag is spelled correctly. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helps with expediency in posting content, scheduling content during regular hours to post later, and providing links to customers. ### 42. Managing social media and LinkedIn made easy. Top tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Florian S. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Social?** Reliability, functions, analytics, and regular updates. **What do you dislike about Sprinklr Social?** I think it's quite expensive. But also extensive. **What problems is Sprinklr Social solving and how is that benefiting you?** Content management and reporting tool in one. ### 43. Gaining centralized control while navigating Sprinklkr complexity **Rating:** 4.0/5.0 stars **Reviewed by:** Carlos L. | Sr. Data Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Sprinklr Social?** The ability to monitor all activities, posts, and interactions across my company and teams on every social channel from a single, centralized platform. **What do you dislike about Sprinklr Social?** I dislike that Sprinklr is built around modules that are often not properly integrated. In particular, Unified Metrics is a weak analytics implementation that forces clients to spend countless hours understanding, configuring, and maintaining processes and dashboards. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr is enabling my company to internalize a large amount of information that was previously managed by agencies, allowing for more comprehensive monitoring and faster management and response times for end customers. ### 44. Sprinklr Social: Simple, Effective, and Engaging **Rating:** 4.5/5.0 stars **Reviewed by:** Bryan S. | Head Coach, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Sprinklr Social?** I like the ease of use of Sprinklr Social, which simplifies getting the whole company involved in marketing the right content. I also appreciate the leaderboard of top people at the company and the great information it provides. The initial setup was simple from an end user's perspective. **What do you dislike about Sprinklr Social?** I have yet to find something **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social makes it easy to involve the whole company in marketing the right content. It's user-friendly, provides a leaderboard of top people at the company, and offers great information. ### 45. Intuitive Dashboards and Valuable AI Features Enhance Our Workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Swanika B. | Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Sprinklr Social?** This software is straightforward to use and makes it easy for us to locate data using its dashboards. The AI features are also very helpful and add significant value to our experience. **What do you dislike about Sprinklr Social?** The search feature could use some improvement, especially when handling large amounts of data—a more robust search function would be very helpful. Additionally, there are times when the numbers on the dashboard or in certain sections do not load properly. This is another area that could be enhanced. **What problems is Sprinklr Social solving and how is that benefiting you?** Manual data scrubbing has decreased since we now have tables prepared, and the available graphs are useful for presentations. ### 46. Robust Features with Setup Challenges **Rating:** 3.5/5.0 stars **Reviewed by:** James F. **Reviewed Date:** February 03, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social to manage my company's social media profiles, and I really like how robust the tool is with its automation capabilities. The scheduling feature is very important to me, along with its ability to sync with social media platforms. Sprinklr Social also helps us analyze metrics and organize posts effectively to drive insights. **What do you dislike about Sprinklr Social?** I'm not too impressed with the AI listening functionality; it seems okay but we haven't used it a lot because the listening dashboard is hard to dissect. Also, reliability for consistent data isn't great as it seems to fluctuate and keeps pulling in so many different metrics. The initial setup of Sprinklr Social was also complicated. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps us analyze metrics and organize posts effectively, driving insights. ### 47. Insightful Analytics, Smooth Content Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Aadil R. | Brand Manager - DIESEL, Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Sprinklr Social?** I like that Sprinklr Social makes it easy to plan content and tag posts on any social network. It helps us monitor data with combined and detailed analytics of the audience's interest across multiple social media platforms, especially in campaigns. I also find the initial setup super easy. **What do you dislike about Sprinklr Social?** The UI is a bit boring and needs to be more interactive. There are too much cluttered tabs, fewer tabs would provide more clarity. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to gain more data and insights about my audience's interests in our brand, plan content easily, and monitor campaigns across multiple platforms with detailed analytics. ### 48. Seamless integration with all social platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie K. | Social Media Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2024 **What do you like best about Sprinklr Social?** Sprinklr Social is an impressive platform for managing all of our social media marketing activity. It allows us to schedule, post, engage with followers and report across all our social channels. **What do you dislike about Sprinklr Social?** While Sprinklr offers a range of features suitable for most businesses, the platform is complex, which can lead to a steep learning curve for new users. This is soemthing to consider if you only require basic social media management capabilities. **What problems is Sprinklr Social solving and how is that benefiting you?** A one stop shop for all our social media marketing activity. ### 49. All social features in one place, with secure governance **Rating:** 5.0/5.0 stars **Reviewed by:** Cédric M. | Head of Social media, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Sprinklr Social?** Having most of the native social media features functional on the Sprinklr interface is a real advantage. It secures governance and account access, and allows for managing all activities in one place (writing with or without AI, publishing, content sponsorship, moderation, reporting). **What do you dislike about Sprinklr Social?** Sometimes certain uses are complex to implement (configuration) and require the help of support (or a specialized agency - subcontractor). **What problems is Sprinklr Social solving and how is that benefiting you?** In a company like ours, many departments need to communicate on social media, each with distinct objectives and KPIs. Sprinklr allows us to centralize all this activity and monitor overall performance with varying levels of granularity according to our needs. ### 50. Great for Multi-Location Posting, But UX Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Sara Chaudhary P. | Marketing and Business Development Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Sprinklr Social?** I like the capability of Sprinklr Social to post to multiple locations at once, which saves us a lot of time since it would otherwise take hours to post to all the social media pages individually. I also find the social listening feature valuable. **What do you dislike about Sprinklr Social?** It's not user friendly, our accounts keep deactivating, it sometimes gives weird errors, and building reports is clunkier than I would like it to be. The UX just isn't very good, some of the things are not labeled the way you'd expect. It was pretty difficult to set up initially. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social lets us schedule posts for multiple locations simultaneously, saving us hours. It also provides a platform for center managers to respond to reviews efficiently. ## Sprinklr Social Discussions - [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) - 1 comment, 1 upvote - [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) - 1 comment, 1 upvote - [View Sprinklr Social pricing details and edition comparison](https://www.g2.com/products/sprinklr-social/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-13+14%3A27%3A26+-0500&secure%5Bsession_id%5D=e4d8643f-cfe9-49ba-aa33-98ebf27e8b7b&secure%5Btoken%5D=0dcb00e64eb718b4acc64463c843d5c37077f274f2529c73ce967de5007ef7f2&format=llm_user) ## Sprinklr Social Integrations - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Grammarly](https://www.g2.com/products/grammarly/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Opal](https://www.g2.com/products/opal/reviews) - [Shelf](https://www.g2.com/products/shelf-shelf/reviews) - [StoryStream](https://www.g2.com/products/storystream/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Trustpilot](https://www.g2.com/products/trustpilot/reviews) ## Sprinklr Social Features **Social Analytics** - Competitor Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Collection** - Review Forms - Engagement **Content Sharing** - Social sharing - Content scheduling - Content optimization - AI Content Generation - Content Settings **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Content** - Types - Migration - Publishing - UGC **Generative AI** - AI Text Generation **Conversational AI - Conversational Commerce Platforms** - AI chatbots - Messaging and Notifications - AI agents - Voice assistants - Communication apps **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Discovery** - 3rd-Party Trends **Process** - Mentions - Tickets - Macros **Moderation** - Reviewer Validation - Legal Agreements **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Platform integration - Conversational Commerce Platforms** - Ecommerce stores - Sales channels - Payment Platform - Internal tools **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Channels** - Email - Social - Live Chat - Phone - Text **Use Cases** - E-commerce - Retail - Customer Service **Analytics** - Engagement tracking - Trends **Social Shopping** - Shoppable Media - Social Store **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Analytics and Reporting - Conversational Commerce Platforms** - Conversational analytics - Advance reporting **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Mobile** - Mobile Optimization **Insight** - Surveys - Reporting - Visitor Activity - Help Desk **Administration** - Insights - Content - Sampling **Platform** - Integrations - Mobile - Adoption Insight - Auto-translation & multiple language management **Analytics** - Social Listening - Campaigns **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Platform** - Multichannel Sharing - Integration - Content Distribution **Display Options** - Badges - Integration & APIs **Agentic AI - Employee Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Sprinklr Social Alternatives - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) - 4.4/5.0 (373 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,395 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,291 reviews)