--- title: Sprinklr Social Reviews meta_title: 'Sprinklr Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1223 reviews by the users' company size, role or industry to find out how Sprinklr Social works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1223 scale: '5' date_modified: '2026-09-29' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Sprinklr Social Reviews **Vendor:** Sprinklr **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,223 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Sprinklr Social Sprinklr Social is an AI-native social media management platform built for enterprises that need to run their entire social presence from one place. It unifies publishing, scheduling, engagement, and employee advocacy across 30+ social and messaging channels, so large, distributed teams can plan campaigns, build community, and respond to customers without stitching together point solutions. Backed by AI trained on billions of data points across 100+ languages and enterprise-grade governance, Sprinklr Social helps global brands collaborate, stay compliant, and scale their social operations from a single unified platform. Key Features Unified Scheduling and Publishing: Plan, schedule, and publish content across 30+ channels, with AI recommendations on top-performing posts, optimal timing, hashtags, and tone. Social Media Engagement: Centralize comments, messages, and mentions in one place, with AI auto-categorizing incoming conversations by channel, sentiment, and intent for faster replies. Employee Advocacy: Amplify brand reach by turning employees into advocates who share approved content. Broadest Channel Coverage in the Industry: The only platform offering out-of-the-box support for 30+ social and messaging channels, with the ability to add new channels quickly so teams never miss the conversations that matter. Best-in-Class Enterprise AI: Sprinklr AI is trained on billions of data points and 2,000+ models, powering content optimization, sentiment analysis, insights, and governance in 100+ languages. Content Performance Analytics: Track content and engagement performance to understand what resonates and refine your social strategy. Governance that Scales Globally: Granular role-based access, built-in audit trails, and automated approval workflows keep content on-brand and compliant. Deep Workflow Customization: Custom rules and role-based experiences tailored by brand, geography, or business unit. Sprinklr Copilot: A conversational AI interface that surfaces recommendations and next-best actions without digging through dashboards. Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management ## Sprinklr Social Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users commend the **ease of use** of Sprinklr Social, supported by excellent collaboration from the Sprinklr team. (79 reviews) - Users value the **centralized management** of Sprinklr Social, enabling efficient monitoring and engagement across multiple platforms. (70 reviews) - Users appreciate the **customizable and comprehensive features** of Sprinklr Social, streamlining content management and collaboration. (57 reviews) - Users value the **robust reporting and analytics** of Sprinklr Social, enhancing their ability to track performance effectively. (43 reviews) - Users value the **seamless social media management** Sprinklr Social offers, streamlining engagement across multiple channels effectively. (37 reviews) - Users value the **ability to manage multiple accounts** seamlessly with Sprinklr Social's unified dashboard and tools. (36 reviews) - Powerful Features (31 reviews) - Users value the **powerful AI-driven features** of Sprinklr Social, enhancing effectiveness and streamlining social campaign management. (30 reviews) - Helpfulness (28 reviews) - Customer Service (27 reviews) **What users dislike:** - Users find the **complex usage** of Sprinklr Social challenging, especially for new users trying to navigate its features. (51 reviews) - Users find the **learning curve steep** for Sprinklr Social, with complexity and occasional support challenges posing difficulties. (45 reviews) - Users find Sprinklr Social to have a **steep learning curve** , making navigation and setup challenging for newcomers. (31 reviews) - Users find that **improvement is needed** in Sprinklr Social's complexity and learning curve for better usability. (30 reviews) - Users find the **learning complexity** of Sprinklr Social daunting, especially when navigating its features and interface. (29 reviews) - Difficult Learning (26 reviews) - Users note several **missing features** in Sprinklr Social, like limitations on integrations and complex reporting processes. (24 reviews) - Users find Sprinklr Social to be **not user-friendly** , often struggling with functionality and data accuracy. (22 reviews) - Inadequate Support (21 reviews) - Limited Customization (21 reviews) ## Sprinklr Social Reviews ### 1. Feature Rich Social Platform That Keeps Getting Smarter **Rating:** 5.0/5.0 stars **Reviewed by:** Shruti D. | HR / People's Team, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Organic:** Organic review. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 24, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** What I like most about Sprinklr Social is how it brings all social interactions into one place and offers seamless integrations across channels. The AI powered features, such as response suggestions, sentiment analysis, and smart workflows, help teams work more efficiently and manage conversations at scale. It also provides strong analytics and actionable insights, and considering the breadth of features and capabilities it offers, the platform delivers good value for enterprise teams. **What do you dislike about Sprinklr Social?** Sprinklr Social offers a lot of powerful features, but it can sometimes feel a bit overwhelming for new users. A simpler interface and faster performance in some areas would make the overall experience even better. **What problems is Sprinklr Social solving and how is that benefiting you?** Before Sprinklr Social, managing customer conversations across multiple social channels was time-consuming and often required switching between different platforms. We struggled with tracking high-volume escalations efficiently and ensuring timely responses. With Sprinklr, we can now centralize monitoring, automate workflows, and prioritize critical cases more effectively. This has helped us improve response times, streamline issue resolution, and deliver a better customer experience while maintaining a stronger brand reputation. ### 2. Robust Features, Steep Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 16, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** I use Sprinklr Social to upload and publish content, track metrics in a consolidated place, and understand reporting for everything we post. It's really helpful for listening and employee advocacy. I appreciate how it helps us understand what's performing on social media by giving a breakdown based on specific metrics. I like how robust the platform is and the opportunities for customization. **What do you dislike about Sprinklr Social?** Sprinklr Social is so robust that setting it up is a whole job in itself. Even after using it for over two years, there are still parts of it that are confusing when it comes to getting set up. There's a huge learning curve, and it’s not as intuitive as you'd think. It just feels like there should be a templitized setup depending on company/team size, rather than having to start everything from scratch. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social consolidates metrics instead of using native platforms, enhances social media performance understanding, and boosts employee advocacy to increase our share of voice. ### 3. Highly Customizable and the Most Robust Tool Out There, but an Outdated UI and Weak AI Hold It Back **Rating:** 3.5/5.0 stars **Reviewed by:** M C. | Principal Brand Marketing Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 11, 2026 **What do you like best about Sprinklr Social?** I like how customizable Sprinklr is. It allows me to really tailor fit the software to my strategy and measurement framework. For example, adding in benchmarks and then creating views where I can see performance of each post against channel benchmarks. I also appreciate the complexity of tagging and the ability to truly tailor our utm tagging system to automatically tag links based on our complex requirements. All of the things I've mentioned had to be developed with managed services, but the point is that once they're in place they truly work for exactly what we need. **What do you dislike about Sprinklr Social?** The interface is outdated. And although one of my favorite things about Sprinklr is how customizable it is, sometimes those customizations can stack up, get outdated, and cause disorganization. The AI features are pretty terrible and I don't use them often. If I need to rewrite copy or analyze data I do it in another tool. **What problems is Sprinklr Social solving and how is that benefiting you?** We struggled with multiple messages across multiple accounts and channels, and the way Sprinklr lets you publish to many accounts at once while also giving the flexibility to tweak copy based on channel is a huge time savings. Setting up robust reporting dashboards showing benchmarks and tags has also been very helpful. I'm able to do the majority of analysis within the Sprinklr platform without having to export the data into Excel. ### 4. All-in-One Social Management with a Powerful Unified Inbox **Rating:** 4.0/5.0 stars **Reviewed by:** lindokuhle n. | Junior Social Media Community Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 21, 2026 **What do you like best about Sprinklr Social?** I like that Sprinklr Social brings publishing, community management, social listening, and reporting together in one platform. Its strongest feature, in my experience, is the unified inbox, which makes it much easier to manage conversations across multiple channels while keeping customer responses consistent. **What do you dislike about Sprinklr Social?** Sprinklr Social can feel complex and overwhelming, particularly during the initial setup or when trying to navigate its many features. Reporting and workflow customization also take time to learn and get comfortable with, and occasional lag can slow things down. On top of that, the high cost may be frustrating for smaller teams. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social addresses the challenge of managing multiple social channels, messages, approvals, and reports that would otherwise be spread across separate tools. For me, the biggest benefit is having community management centralized in one place, which helps speed up responses, improve team coordination, and make performance and sentiment easier to track over time. ### 5. Boosts Social Media Efficiency, User-Friendly Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Ahmed E. | Senior Sales Account Manager at Enterprise Business Unit (EBU) , Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 02, 2026 **What do you like best about Sprinklr Social?** I like the adaptability of the Sprinklr Social platform and the tools it offers, especially the AI and the LLM. The way it segregates chats and sentiments is really valuable. It helps us enhance our customer experience by focusing on the pain points and complaints customers may have, providing very good reporting on the issues our customers face. The setup was pretty straightforward without the need for complicated technical background or integration. It was just button play, making it very smooth. **What do you dislike about Sprinklr Social?** I don't have anything, to be honest. So far, it's sufficient to the need that we have. But if I would say something to be improved, it is just to interact more in other social platforms. That's it. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social solves social media queuing and interaction issues, enhancing team time utilization and reducing costs. It significantly improves customer experience by identifying pain points and providing detailed reporting on issues. ### 6. AI-Powered Summaries Simplify Conversation Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 30, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** The most helpful feature is definitely AI, because it simplifies the analysis process and quickly summarizes the most relevant insights from conversations. **What do you dislike about Sprinklr Social?** What I dislike the most is that the platform can occasionally be affected by bugs or temporary issues. For example, some Facebook metrics are sometimes unavailable or inaccurate, and AI features occasionally disappear or stop working for a while. These issues can interrupt workflows and make reporting more challenging. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps me save a significant amount of time by using AI to quickly analyze large volumes of social data, identify key trends, summarize conversations, and highlight the most relevant insights. This makes reporting faster and allows me to focus more on strategic analysis rather than manual work. ### 7. Powerful all-in-one social management tool with a learning curve **Rating:** 4.5/5.0 stars **Reviewed by:** Nareg K. | HR Data Analytics, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 15, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** I like that Sprinklr Social keeps making it easier to manage different parts of social media in one place. The reporting and monitoring features feel really useful, especially when trying to keep track of engagement and customer conversations across channels. I also like that it supports more than just posting, like social customer service and commerce-related use cases. **What do you dislike about Sprinklr Social?** It still has a bit of a learning curve, especially for new users. Some features can feel buried in menus, so making the navigation simpler or adding more guided tips would help. Performance could also be smoother when working with larger reports or switching between different sections. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helps manage multiple brand accounts efficiently without needing to log in to each social platform separately. It provides a clear overview of engagement, scheduled content, and performance trends, which saves time and keeps our team aligned. The analytics also make it easier to justify strategy decisions with data instead of guesswork. ### 8. All-in-One Social Planning, Publishing, Approvals & Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 27, 2026 **What do you like best about Sprinklr Social?** I like having social planning, publishing, approvals and performance reporting all in one place. It makes it easier to manage campaigns across channels while keeping teams aligned and maintaining the appropriate governance. **What do you dislike about Sprinklr Social?** There’s a lot of functionality, but that can make the platform feel cumbersome at times. Streamlining common workflows and reducing the number of clicks needed for everyday tasks would make it easier and faster to use. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps solve the challenge of managing social media activity across multiple channels and campaigns in one place. It centralizes planning, publishing, approvals, monitoring and reporting, which makes it easier to stay organized, maintain consistent processes and understand performance without having to work across multiple platforms. ### 9. Great tool for social media managers **Rating:** 3.5/5.0 stars **Reviewed by:** Kelsie D. | Communications and Alumni Relations Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 03, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** I like that it brings so many parts of social media management into one place. From scheduling and publishing content to monitoring engagement and reporting on performance, it helps streamline workflows and makes it easier to stay organized. It's become a valuable tool for keeping our team connected to our audiences and measuring the impact of our work. **What do you dislike about Sprinklr Social?** The price point is a bit of a tougher sell now that there are so many programs on the market that do a lot of the same things. **What problems is Sprinklr Social solving and how is that benefiting you?** At my company, we have multiple people who pitch in with our various social media accounts. Having one login for everyone allows us all to see what's been posted, what's scheduled, what types of posts are doing well, etc. We are all on the same page with our social strategy, and we all have input on the posting schedule. **Official Response from Rupali Verma:** > Hi Kelsie We're thrilled to hear that you are having a great experience with us and we're committed to provide the best possible service to all of our customers. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 10. Sprinklr Social: Versatile Publishing, Listening, and Analytics in One Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Luciana S. | IT Manager , Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 15, 2026 **What do you like best about Sprinklr Social?** Sprinklr Social is a versatile and detailed solution that supports us in managing multiple social media platforms for effective communication I like the robust publishing and scheduling tools that helps us in content calendars and bulk posting The app has remarkable social listening features and they help us track keywords, brand mentions and sentiment The dashboard for Sprinklr Social has advanced analytics features and they offer reliable performance insights Sprinklr helps us manage even large scale social media platforms and this happens in a unified way The software has a centralized invox, where all communication gets in from comments, engagements and messages We get timely and reliable workflow automation support from Sprinklr, where it handles things like content reviews, tasks assigning, approvals and others **What do you dislike about Sprinklr Social?** Sprinklr has sheer number of features, which makes some users feel overwhelmed The price may not suite small enterprises and this plays a major factor for new subscribers The interface is completely complex and at very first time, one need some assistance **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr has supported us to centralize the way we manage our social media sites and this happens under one roof The software allows us to consistently monitor our brand through tracking all the sentiments, mentions and keywords The app creates a coordinated workflow, where teams handle tasks such as publishing and approving process efficiently Sprinklr creates a consistent messaging pattern and this happens globally, bringing high customer satisfaction The marketing decisions we arrive at are data driven, where insightful feedback are constantly updated The program ensures repetitive social media tasks are well addressed, from scheduling posts and tagging There is successful collaboration between customer support, marketing and communication teams The program ensures we get regular updates on the campaign performance, and this happens across all channels ### 11. Better Accountability and Security for Owned Pages and SOP **Rating:** 4.0/5.0 stars **Reviewed by:** Avantika C. | Deputy General Manager - Brand & Content, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 27, 2026 **What do you like best about Sprinklr Social?** Better accountability, security for owned pages and SOP. **What do you dislike about Sprinklr Social?** There are certain platform-specific challenges and limitations. For example, I can’t post LinkedIn PDFs, and I have to complete 2FA login in the app every time even though “remember device” is ticked. Also, sending collaboration requests on IG and tagging on X still have to be done manually. **What problems is Sprinklr Social solving and how is that benefiting you?** Allowing better accountability, security when there is attrition at agency. Also universal approach for all group companies. ### 12. Quality tool, some room for improvement on optimizing content for each platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 05, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** The link in bio feature is very elegant and user friendly. Being able to post across multiple platforms at once is very helpful and the primary reason for using the tool. **What do you dislike about Sprinklr Social?** When posting for some platforms, Sprinklr does not automatically optimize content for the platform. For example, if an image is over Facebook's maximum file size, it will give an error rather than scale the image down. This means the photo has to be re-exported. It is a hassle each time it happens. This is particularly the case with BlueSky. The tagging feature is also very finicky and will often nix a post even when the tag is spelled correctly. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helps with expediency in posting content, scheduling content during regular hours to post later, and providing links to customers. ### 13. Real-Time Social Media Management Across Continents **Rating:** 5.0/5.0 stars **Reviewed by:** Laura G. | Digital Excellence Advisor, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 25, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** I really like the real-time schedule posting feature in Sprinklr Social. The agencies based in Africa can post, and I instantly get an alert on my phone to approve or not, which is super convenient. It's nice having the capability for real-time approval, scheduling, and everything to ensure posts meet the digital audience on time, especially for managing our markets in Africa. This feature makes Sprinklr Social really valuable for me. **What do you dislike about Sprinklr Social?** What can be improved is that sometimes the KPIs on the reporting dashboard differ from those on Meta. Agencies often complain about differences in engagement rates between Meta and Sprinklr Social, even though the KPI tile is customized and can be similar. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to approve posts for our licensee markets on social media, manage reporting dashboards, and make KPI-based decisions. It solves communication issues across distances, ensuring real-time scheduling and approvals, keeping our posts timely and engagements high. **Official Response from Rupali Verma:** > Hi Laura We're thrilled to hear that you are having a great experience with us and and enjoy using our social listening tools. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 14. Powerful All-in-One Social Platform, Though the Interface Has a Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Joana B. | Especialista em marketing digital, Sports, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 15, 2026 **What do you like best about Sprinklr Social?** Working with Sprinklr for Microsoft as a Social Media Manager gave me the opportunity to manage large-scale social engagement in a fast-paced, global environment. One of the things I appreciated most about Sprinklr Social was its ability to centralize social media publishing, monitoring, analytics, and customer engagement into a single platform. This made it easier to collaborate across teams, maintain brand consistency, and respond to conversations in real time. In my role, I used Sprinklr to schedule and manage content across multiple social channels, monitor audience sentiment, track campaign performance, and support community management initiatives. The platform’s listening and reporting capabilities helped identify trends, measure engagement, and provide actionable insights that supported data-driven social strategies. Working with Microsoft’s global brand standards also strengthened my ability to manage high-volume social operations while maintaining accuracy, responsiveness, and brand voice. The experience improved my skills in cross-functional collaboration, analytics, content planning, and customer engagement, while giving me hands-on experience with enterprise-level social media management tools. **What do you dislike about Sprinklr Social?** One challenge I experienced with Sprinklr was the platform’s complexity. While it offers a wide range of powerful features, the interface can feel overwhelming at times, especially for new users or teams managing multiple workflows simultaneously. Some processes required several steps to complete, and navigating between dashboards, reporting tools, and engagement functions occasionally impacted efficiency. There was also a learning curve when it came to customizing reports, setting up workflows, and fully utilizing advanced features. However, once familiar with the platform, it became much easier to manage large-scale social media operations effectively. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr helped solve the challenge of managing a large number of social media accounts across multiple countries and regions from one centralized platform. Working with Microsoft, this was especially valuable because it streamlined publishing, engagement, monitoring, and reporting across numerous global accounts without needing to switch between different tools. Having everything centralized improved team collaboration, ensured brand consistency across markets, and made it easier to monitor performance and audience engagement at scale. It also saved time by simplifying workflows, approvals, and reporting processes, allowing social media management to be more organized, efficient, and data-driven. ### 15. Robust Analytics & AI with an Intuitive, Always-Improving Advocacy Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 30, 2026 **What do you like best about Sprinklr Social?** The analytics are very robust, as are the AI features and overall functionality. I also like the advocacy platform — it's easy to use and is constantly updated to improve usability and make the platform function better. **What do you dislike about Sprinklr Social?** We rarely have a reliable rep (success manager). Our success manager changes more than once a year, and they often don't answer emails or take a long time to respond. It's difficult to distinguish analytics for organic posts versus boosted posts. I wish there were an easier way. **What problems is Sprinklr Social solving and how is that benefiting you?** It provides an excellent platform for employees to post about our company (advocacy), giving staff a straightforward way to share content. It also provides a clear understanding of analytics and social performance, and centralizes monitoring of chats, DMs, and comments. ### 16. Thorough and Customizable, But UI Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 27, 2026 **What do you like best about Sprinklr Social?** I appreciate how thorough Sprinklr Social is and that it's very customizable to meet business needs and preferred KPIs. Being able to build formulas based on our company's benchmark and KPIs for engagement rate and clicks has been really helpful. The thorough tagging options allow the team to build precise reports for campaigns and niche requests. **What do you dislike about Sprinklr Social?** The tool is very thorough and has tons of customization and features. However, the UI is not intuitive. It's easy to get lost in the tool and I often find myself struggling when it comes to building new dashboards, or losing my path while scrubbing through social listening. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for reporting and social listening. It monitors campaign performance, supports building KPIs, and provides thorough tagging. It helps me create precise reports with its customizability. ### 17. Powerful Dashboards and Custom Metrics, but Filtering and Sentiment Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 01, 2026 **What do you like best about Sprinklr Social?** I really like being able to build dashboards and create custom metrics. The filtering options are also a big plus for me. The new AI tools look very promising, and I’m interested to see how they develop. **What do you dislike about Sprinklr Social?** The filtering can sometimes feel limited and can lead to issues. I wish there were an option to filter social listening by tags or campaigns. I also think the sentiment detector needs a lot of improvement. Metrics also change a lot or become suddenly unavailable, but this may be an api limitation. **What problems is Sprinklr Social solving and how is that benefiting you?** They’re adding more features to track discoverability on LLMs, which is helpful for me. If it works well, I can minimize the number of platforms I use to review and monitor my data. ### 18. Good platform social insights **Rating:** 4.0/5.0 stars **Reviewed by:** Jyoti C. | Account Director, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 12, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** Better social media management and insights that help us understand content perfromance **What do you dislike about Sprinklr Social?** While Sprinklr Social is a powerful enterprise platform, it could benefit from a more intuitive and user-friendly interface, as many users find navigation and everyday tasks complex. Simplifying reporting and dashboard creation, improving the speed of data refresh and platform performance, and streamlining content approval workflows would enhance efficiency for both brands and agencies. There is also an opportunity to strengthen AI-driven capabilities such as sentiment analysis, trend prediction, content recommendations, and performance optimization, while making insights more actionable. Additionally, stronger influencer management features and greater flexibility for mid-sized businesses could help make the platform more accessible and easier to adopt across teams. **What problems is Sprinklr Social solving and how is that benefiting you?** making life easier and saving on manual work ### 19. Powerful Analytics, Challenging Interface **Rating:** 3.5/5.0 stars **Reviewed by:** Komal S. | Social Media Listening Analyst, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 29, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social for building social media listening reports and dashboards, which allows me to track trends in the market, look at metrics, and track KOLs and sentiment. **What do you dislike about Sprinklr Social?** I find the Sprinklr Social UI a bit difficult to navigate and often need time to get adapted to, unlike Brandwatch where the user interface is relatively simpler. Also, the initial setup was a bit tricky in terms of setting up the query. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to build social media listening dashboards, track trends, and understand online product perception. However, I find the UI difficult to navigate, and setup was tricky due to query complexity. ### 20. Efficient Scheduling with Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Jack B. | Digital and Campaigns Team Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 27, 2026 **What do you like best about Sprinklr Social?** I like how Sprinklr Social allows me to upload content just once, including both the asset and the copy, and it then distributes this to all other platforms. This feature saves a lot of time since we don't have to manually enter content for each platform. I also appreciate how the evaluation tools work, letting me quickly see performance across all platforms from one place, which provides a good overview that would otherwise take hours to compile separately. **What do you dislike about Sprinklr Social?** The scheduling functions could be improved. You have to upload a thumbnail to each of the platforms individually rather than just uploading to the 'all channels' tab. The collab features aren't great; it's often faulty/glitchy on Instagram, and on Facebook, it's not even an option. On monitoring and evaluation, it can be difficult to change the metrics you're looking at, like switching from views to engagement. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for scheduling content across 8 platforms, saving time. It helps with quick and efficient performance monitoring and evaluation, giving a good overview without needing to check individual platforms natively. ### 21. Customizable Yet Clunky Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Natasha M. | Digital Brand Protection and Social Media Governance Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 02, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** I find Sprinklr Social to be very customizable, which covers a lot of ground for my needs. **What do you dislike about Sprinklr Social?** The reporting is so disjointed - you can only get organic for one spot, paid from another, etc. Unified helps but it still gets clunky and the different parts of the tool don't always work together. Have one spot in Sprinklr where all reporting is done, one spot to make custom metrics, etc. This way you are not bouncing around to different spots to get a full picture on how a campaign performed both from a sentiment standpoint but also a paid/organic content performance standpoint. Also make Copilot more helpful. It can never really do what I need and so I gave up on it. The initial setup is very clunky - it isn't super user friendly. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social shows me how our content is performing, which is great, but the reporting is disjointed as organic and paid data are separate. Customization and unified analytics makes up for some challenges, but the tool's segments don't always sync well. ### 22. Stable and intuitive, but complicated in reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from German using AI. **Reviewed Date:** February 04, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** I like that Sprinklr Social works stably and without errors. It supports all platforms and almost all formats, which is really convenient. The intuitive operation makes it easy to use, and the cross-team and cross-channel collaboration is a big advantage. **What do you dislike about Sprinklr Social?** The reporting is very complicated and the metrics partially differ from those of the native channels. The rights concept is complicated and there are sometimes bugs when sharing content with users. The initial setup was complicated and it was not clearly defined by the Sprinklr team what is in scope, furthermore, there is no understanding of our structure and setup with individual processes for each team or market. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social solves collaboration with agencies and approval processes, connects all social media channels in one tool, offers cross-team and cross-channel collaboration, and is intuitive to use. ### 23. Reliable tool, great solutions for growing needs **Rating:** 4.5/5.0 stars **Reviewed by:** Karla H. | Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 14, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** The way we can handle all from one single place, with great connectivity between teams, tasks and results. **What do you dislike about Sprinklr Social?** It's difficult to make changes and set ups, very dependant on the sprinklr team to apply any changes. **What problems is Sprinklr Social solving and how is that benefiting you?** Access, feeds, information, taxonomy of content and quick reporting. ### 24. Easy to use and compartmentalise work. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 27, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** Developments are made in a considerate manner and never in a way that makes adapting to them difficult. **What do you dislike about Sprinklr Social?** It's easy to accidentally remove a column and not so easy to reinstate it. Beyond this, it's not too easy to open a message that you're working on in a larger window. I'm often left guessing where to click in order to enlarge it. **Recommendations to others considering Sprinklr Social:** Spend enough time organizing the workflow into columns and you will reap the time-saving benefits of this tool in the long run. **What problems is Sprinklr Social solving and how is that benefiting you?** Large numbers of engagement can be achieved and prioritized in a timely and ordered fashion, and messages can easily be escalated or re-routed at a drop of a hat. ### 25. Powerful Sprinklr Social Dashboards and Metrics for Tracking Brand Sentiment **Rating:** 4.0/5.0 stars **Reviewed by:** Michael T. | Marketing Associate, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 11, 2026 **What do you like best about Sprinklr Social?** The best thing I like about Sprinklr Social is the number of metrics that you can gain in the dashboard and as well as creating different dashboards to pull these metrics. From creating a visual listening dashboard to track brand sentiment or tracking customer sentiment was very useful for me to learn about basics of social metrics. **What do you dislike about Sprinklr Social?** The only thing I dislike about Sprinklr is there are so many features that it can be hard to navigate but using AI helps a lot with that. **What problems is Sprinklr Social solving and how is that benefiting you?** Its helping me solve how to pull specific metrics for specific campaigns on a quarter basis. Some of the metrics that I've pulled were total engagements, engagement rate, total publishes, volume of posts driving engagement, and total posts for that season. ### 26. Sprinklr Social makes engagement easy! **Rating:** 3.5/5.0 stars **Reviewed by:** Victoria L. | Freelance Writer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 08, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** I appreciate the many features Sprinklr offers, and it continues to be easy to use. Appreciate its scheduling abilities and the ability to boost FB content. **What do you dislike about Sprinklr Social?** Sprinklr's cost continues to be high, and occasionally the platform goes down, which can make it feel somewhat unreliable. **What problems is Sprinklr Social solving and how is that benefiting you?** Before Sprinklr we struggled with managing when to consistently make social media posts. Sprinklr lets you schedule posts in advance, making posting easier and more convenient. It saves us time and stress when it comes to posting! ### 27. Sprinklr Social Makes Campaigns, TikTok Creator Vetting, and Reporting Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Jorge M. | Senior security analyst, Information Technology and Services, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 02, 2026 **What do you like best about Sprinklr Social?** The upsides after using Sprinklr Social as a full-cycle campaign hub is they make it simpel to not just posting social media post but also to vet influencers through the new TikTok creators API and to manage our paid social media ads. I also use the deep research mode to create professional, data-heavy reports that include web-sourced information and citations, which help me explain our social media performance to my manager. The TikTok creator discovery tools let me to see exactly how much an influencers costs and their real engagement rates ( like total likes and video saves). **What do you dislike about Sprinklr Social?** Not many to dislike, only some issue with the speed to run the deep research, which is quite slow to produce a result and take almost 20 minutes to generate a detailed report, need to be patient to run the tool. I also have issue with the data migration during the recent move to the new X (formerly Twitter), about 10% of our older data took a few extra days to sync correctly, which made our monthly reports look a bit off for a moment. **What problems is Sprinklr Social solving and how is that benefiting you?** A huge benefits by Sprinklr Social is after using the smart budget saving tool that using AI powered smart budget allocation to automatically moves our Ads money to the top-performing posts across different campaigns, it has increased our return on ad spend (ROAS) by nearly 30%. ### 28. Centralized view of customer sentiment for better decision making **Rating:** 4.0/5.0 stars **Reviewed by:** Kasia G. | Brand engagement specialist, Construction, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 29, 2026 **What do you like best about Sprinklr Social?** In my case, Sprinklr is remarkable since it provides the entire opinion of the customers in a single location. I am able to monitor the trends and sentiment monitoring through channels. It is easily controlled due to its features and breaking down feedback. This has enhanced my planning of things and makes the team responsive to the needs of customers. **What do you dislike about Sprinklr Social?** The only thing I do not like is that the dashboard may be overwhelming due to the variety of features and options. Filtering and sorting reviews is at times more steps than anticipated. Although the features are robust, they can make me slow down in case they are not navigated correctly. **What problems is Sprinklr Social solving and how is that benefiting you?** The issue of disjointed feedbacks in various platforms is resolved through Sprinklr. In the past, I used to research each site individually and this was time consuming. It is now possible to see, comment, and monitor all the reviews on a single platform. It has made my workflow better and the team is able to stay in touch with each other consistently, which has increased customer satisfaction and interaction. ### 29. Sprinklr Social Gets It Done Most of The Time **Rating:** 5.0/5.0 stars **Reviewed by:** Mohsin A. | Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** March 28, 2026 **What do you like best about Sprinklr Social?** One-time setup; load everything in, then set it and forget it. Everything posts to your platforms. I have a few client accounts that I manage prior to using Sprinklr Social, I used to log into each individual platform one-by-one. Complete and utter waste of time. That is why I love that Sprinklr Social brings it all together in one single dashboard. Can drag/drop posts to rearrange them. See what’s coming. Support team has been quick to respond with answers to my questions (which I was pleasantly surprised at). **What do you dislike about Sprinklr Social?** Approval/review process does not work well for my clients. They won’t use an additional login tool to review a post. And neither will I be able to charge my clients for something they’re not going to use. A simple way to get approvals via e-mail would resolve this issue. Also, I’m going to say that Sprinklr Social isn’t exactly “sign-up-and-go” either - there is a learning curve and some of the options seem hidden away. I am sitting on the couch, laptop fans blowing air onto me, looking for just one toggle switch… not good. Price point is also something that smaller groups will not want to pay. **What problems is Sprinklr Social solving and how is that benefiting you?** Posting individually every day on every account wasn’t something that a live human could realistically continue doing. Sprinklr Social puts everything under one umbrella. Schedule in bulk. Posts as scheduled. Don’t have to log into five different applications and reporting is included – when a client wants to know how their account(s) are doing you don’t have to scramble. ### 30. Great tool for managing social and customer care **Rating:** 5.0/5.0 stars **Reviewed by:** Ana K. | Social Media Specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 08, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** Sprinklr Social helps our team stay organized by bringing customer messages, comments, and mentions together in one place. It makes managing conversations easier and helps us respond more efficiently. **What do you dislike about Sprinklr Social?** At this time, I don’t have any specific improvements to suggest. Sprinklr Social continues to provide the tools and features our team needs to effectively manage customer interactions. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps us manage and respond to customer messages across multiple platforms from one place, which saves us a lot of time and keeps things organized. It also helps us monitor brand sentiment and catch potential issues early ### 31. Flawless Social Media Management with a Polished, Streamlined UI **Rating:** 5.0/5.0 stars **Reviewed by:** Julian David R. | Social Media Manager LATAM, Entertainment, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 02, 2026 **What do you like best about Sprinklr Social?** Sprinklr is easily one of the best social media management tools out there. It streamlines the entire social media workflow, especially when you need to manage multiple social accounts at once. The UI is simple yet polished, and it also offers some interesting integrations. **What do you dislike about Sprinklr Social?** So far, I don’t have any dislikes at all. It works exactly as expected, and it’s been flawless. **What problems is Sprinklr Social solving and how is that benefiting you?** I use it to manage hundreds of social media accounts at once and to create complete social media reports. ### 32. Impressive Email Tracking and Full-Length Twitter Migration for Better Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Imanda I. | Office Admin, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 02, 2026 **What do you like best about Sprinklr Social?** Really impressive with the new advocacy email tracking to see how my colleagues engage with brand content when they receive it via our internal newsletters. I also use it to manage a high-volume Twitter presence, taking advantage of the new migration that pulls in full lenght posts without truncation, it has giving us a full visibility into a very long-form tweet. **What do you dislike about Sprinklr Social?** Not a thing. I have no dislike or things that I hate on this platform, almost everything is worked the way I want it to run. **What problems is Sprinklr Social solving and how is that benefiting you?** Listen to what people is talking and hyping on the social media, we can create a better social media post with high engagement if we able to ride the trends and giving exactly what people is looking and want on the social media. ### 33. Nice Visual Interface and Helpful Built-In AI for Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 04, 2026 **What do you like best about Sprinklr Social?** Visual interface is nice, like the addition of AI within platform to help with analysis. **What do you dislike about Sprinklr Social?** A bit of a learning curve for setting up custom widgets and understanding what all connects to Sprinklr. **What problems is Sprinklr Social solving and how is that benefiting you?** We use for social listening as well as scheduling posts. Keeps us in the loop of brand mentions on social. ### 34. Deep-Dive Engagement Dashboards with Everything on One Screen **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I like that I can do a deep dive and perform a variety of actions directly from the engagement dashboards. I can see performance, tag, QRT, and much more. It’s super useful to have everything on the same screen. **What do you dislike about Sprinklr Social?** On the engagement dashboard, I always end up with too many columns because you can’t include multiple networks in a single column, so I have to create several separate ones. As a result, I need to scroll horizontally very often. Being able to merge SoMe networks into one column would be super useful. **What problems is Sprinklr Social solving and how is that benefiting you?** One dashboard that I created, and that’s been super useful for our team, is a simple view listing all our X accounts. Through this dashboard, our users can easily RT content without having to go natively to each page and search through the calendar, etc. It’s a simple use case, but it allows us to stay reactive and take quick actions in just a few minutes. I also love the creativity you can bring to the tool, by adapting it beyond its original usage. ### 35. The 'Swiss Army Knife' of Social Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Jody L. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 10, 2026 **What do you like best about Sprinklr Social?** I like that Sprinklr Social can truly provide an omni-channel experience. The support is also stellar—from sales and implementation to ongoing professional services, they have been wonderful. I appreciate how the platform acts as a 'Swiss Army Knife' of social media, with a massive breadth of sources for social listening and proactive engagement, ensuring we never miss a mention. The reporting dashboards, although complex, are highly customizable, offering the flexibility to measure outcomes and insights. The investment gives us confidence in the ability to scale with governance tailored to current needs and future requirements. **What do you dislike about Sprinklr Social?** The online training material could be improved so we could continue to learn on our own time. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social fills many gaps by pulling from a massive breadth of sources, ensuring we never miss a mention. Its customizable dashboards give us flexibility in measuring outcomes. It's reliable for scaling with our governance needs and offers an omni-channel experience. ### 36. Versatile Social Management with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Shanetta L. | Consultant, Social Media **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 09, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social to publish content easily, and having the team editorial calendar in one place is really helpful. I love how customizable it is for our team, especially in the areas of tagging and end user display. Having everything in one place helps ensure our team isn't working in a silo. The ability to edit how Distributed is displayed for the end user helps meet the needs of our agent and sales partners, making important information easy to find. I also found the initial setup very easy, with great success managers guiding us step by step. **What do you dislike about Sprinklr Social?** I'm seeing some inconsistencies with reporting, like separating paid and organic results. There's also an API issue with LinkedIn causing reporting mismatches, which means we only have a limited amount of up-to-date reporting. I'm having issues with how content is displayed on Distributed, especially if it's intended for multiple social channels. We're unable to change the thumbnail, which can affect how often the end user picks the content from the library and impacts performance data. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to publish content, ensuring consistency and compliance. It saves time by centralizing everything, helping prevent siloed work. Customization in tagging and display assists in meeting partner needs effectively. ### 37. Scalable and Customizable, but AI Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Anisha V. | Associate Director, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** January 27, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** I like that Sprinklr Social is scalable and customizable to some extent. It helps set global processes, which is key for maintaining global compliance as we operate in over 70 countries. It's great for ensuring that all social media marketing teams follow certain processes, with brand compliance and social media approvals in place. The automation features are a big plus, increasing overall efficiency and reducing the go-to-market time. **What do you dislike about Sprinklr Social?** I think the AI aspect can be improved. It is not accurate and not very efficient either. Like, the Sprinklr Copilot as well as the Sprinklr AI for brand compliance. I think all of these things can be improved. Also, the software is complicated, so the initial setup was not easy. It took us a lot of time, although we did get help from the implementation team. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for automated review processes, ensuring only approved content is published in each country, applying automated rules, and reporting. ### 38. Streamlined Campaign Management and Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Victoria A. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 05, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social for managing our paid social campaigns across Meta, LinkedIn, and Reddit. It's a one-stop shop for setup, optimization, and reporting, which helps streamline these processes and makes it easy to share reports with stakeholders. I like the specific features for pulling various reports and data visualization because I can pull data from LinkedIn, Meta, and Reddit and compare them all on one screen, making my work much faster and easier. These reports help us see how campaigns are performing and what optimizations are needed to reach our benchmarks. Since we run a lot of campaigns, being able to quickly see performance and isolate issues is important. Sprinklr Social provides more visibility to our team and consolidates everything into one platform. **What do you dislike about Sprinklr Social?** It's a complex system, learning it takes some time, but with support and practice it gets much easier. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social to manage our paid social campaigns, streamlining setup and reporting. It consolidates everything into one platform, making comparisons and optimizations easy, which speeds up my work. ### 39. Central and efficient, but in need of improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **AI Translated:** This review has been translated from German using AI. **Reviewed Date:** February 10, 2026 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** I like the central, cross-channel working method of Sprinklr Social because publishing, community management, monitoring, and reporting converge in one system. This reduces tool switching and duplicate work. At the same time, role and approval processes support consistent collaboration across teams and countries, making performance more comparable and enabling data-driven decisions more quickly. **What do you dislike about Sprinklr Social?** The UI appears very cluttered due to the extensive range of functions, causing some tasks to require more clicks than necessary. With large amounts of data, especially in reporting and listening, I occasionally find the performance sluggish. Additionally, the reporting functions could be more intuitive and flexible in some areas. The onboarding process is overall relatively demanding, which is why more guided onboarding aids and best-practice templates would accelerate adoption. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social solves the problem of fragmented social media work by bundling publishing, community management, monitoring, and reporting into one platform. Fewer tool changes and consistent collaboration improve performance and enable faster, data-driven decisions. ### 40. Powerful, Flexible Platform That Scales Our Social Strategy with Confidence **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 04, 2026 **What do you like best about Sprinklr Social?** Sprinklr Social is a powerful and comprehensive platform that enables our small but highly capable team to manage a diverse portfolio of brands with efficiency and confidence. Its flexible workflows and robust structure of custom fields help us streamline our processes, support seamless collaboration, and provide the structure needed to execute a cohesive and data‑driven social media strategy. The platform’s adaptability has been instrumental in helping us scale our efforts while maintaining consistency and quality across all channels. **What do you dislike about Sprinklr Social?** While Sprinklr Social’s extensive customization is one of its greatest strengths, it can also present challenges. The platform’s depth and flexibility often require support from Sprinklr’s team to update or adjust configurations, which can slow down internal workflows. Additionally, the use of dynamic user groups tied to global roles and permissions can make it difficult to consistently manage and validate the appropriate level of feature access for each user. Despite these complexities, the system’s capabilities remain highly valuable when properly configured and maintained. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social enables our team to manage large, complex brands at scale despite limited resources. The platform streamlines our workflows, making it possible for a small team to maintain a consistent and strategic presence across all social channels. It also provides our leadership with full visibility into content calendars and real‑time access to customized weekly and monthly social performance reports, ensuring transparency and informed decision‑making across the organization. ### 41. Helpful, Intuitive Listening Feature That Strengthens Social Media Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Tej P. | Senior Executive, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 16, 2026 **What do you like best about Sprinklr Social?** Listening Feature is quite helpful and intuitive . It augments the social media strategy and helps in making incremental changes to it **What do you dislike about Sprinklr Social?** It is an expensive software but being the one of its kind the technology behind makes it worth the extra spend for our clients. **What problems is Sprinklr Social solving and how is that benefiting you?** Sentiment analysis for the brands is always a challenge and it helps to keep track of it and guide in building more relevant campaigns ### 42. Powerful but Prepare for a Setup Nightmare **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 20, 2026 **What do you like best about Sprinklr Social?** I enjoy how much customization sprinklr offers. You can build the entire platform around your team's needs, whether that's custom macro fields, listening cues, inbound and outbound cues, etc. The depth of what you can do on the platform is impressive, and for teams with the bandwidth to configure it, its a very powerful tool. **What do you dislike about Sprinklr Social?** The amount of customization that goes into a sprinklr to make it powerful also makes it incredibly labor-intensive to get started and to continue optimizing. Getting a straightforward outcome on any aspect of the tool that you want to customize requires multiple layers of setup, which even the most technical users find challenging. As a result, our team ends up underutilizing the platform and its capabilities simply because of the required buildout, not to mention the complexity of it all. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr enables us as a social team to connect with and monitor our community seamlessly, publish content, and gather analytics to make informed decisions. Sprinklr also helps us provide content to employees via employee advocacy, which helps us increase our share of voice across the digital landscape. ### 43. Streamlined Multi-Platform Moderation and Easy Content Scheduling **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Utilities | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 26, 2026 **What do you like best about Sprinklr Social?** It’s helped us streamline moderation across multiple platforms, and it gives us a really clear, straightforward way to schedule content. **What do you dislike about Sprinklr Social?** There are limitations in the functionality, such as not being able to create a Facebook carousel. **What problems is Sprinklr Social solving and how is that benefiting you?** Social moderation, social listening and reporting, content scheduling, and performance tracking. ### 44. Seamless Social Media Management with Sprinklr Social **Rating:** 5.0/5.0 stars **Reviewed by:** George H. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 27, 2026 **What do you like best about Sprinklr Social?** I use Sprinklr Social for publishing, scheduling, and reviewing engagement dashboards, and it's a really handy tool for my day-to-day responsibilities. I like the editorial calendar, which makes it seamless to filter between accounts and channels, and lets me quickly view the status of a piece of content, whether it's in approval, scheduled, or sent. The Sprinklr link in bio is great for managing content when we want to direct a customer to learn more via a URL in our bio. The admin console is valuable for making changes to the advocacy site we use. The initial setup was very easy, and I definitely recommend Sprinklr Social as I couldn't do my role as efficiently without it. **What do you dislike about Sprinklr Social?** The rule engine is quite a complicated feature - I think this could be simplified or made more user-friendly. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for publishing, scheduling, and reviewing engagement dashboards. The editorial calendar makes managing multiple accounts seamless, and the Sprinklr link in bio helps direct customers to more info. I find it indispensable for my role. ### 45. Easy to Use Link in Bio Tool—Confident Navigation from Day One **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 18, 2026 **What do you like best about Sprinklr Social?** It’s been very easy to use. I’m new to both my role and the platform, and I’ve still been able to navigate it independently with confidence. I mostly use it for the "Link in Bio" feature on our company's Instagram page. **What do you dislike about Sprinklr Social?** So far, I haven’t run into any issues. The platform seems to offer a lot of features that I still haven’t had the chance to explore. That said, I’ve heard the functionality between Sprinklr Social and platforms like TikTok and Canva can be somewhat limited. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social helps solve the problem of not being able to link directly to a specific website page from an Instagram post. It offers an easy-to-navigate, user-friendly link-in-bio feature for people trying to visit our company’s website. From there, they can access a surplus of links instead of being limited to just one. ### 46. easy to use platform that helps you manage customer interactions across multiple channels seamlessly **Rating:** 5.0/5.0 stars **Reviewed by:** bhanu p. | associate customer exprience, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** July 08, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** I really like the improved interface and how easy it is to manage multiple channels in one place The workflow feels faster and more intuitive making daily tasks more efficient **What do you dislike about Sprinklr Social?** it has been improved much compare to previously **What problems is Sprinklr Social solving and how is that benefiting you?** all good ### 47. Cross-Platform Analytics That Make the Numbers Clear **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Military | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 03, 2026 **What do you like best about Sprinklr Social?** The analytics. I appreciate that you can see the numbers across the platforms. **What do you dislike about Sprinklr Social?** The way that the social media posts are throttled because they are posted through Sprinklr. **What problems is Sprinklr Social solving and how is that benefiting you?** Sharing content with other Sprinklr users. It's very helpful in that regard. ### 48. Sprinklr, the place to do it all! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 17, 2020 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** The use an AI is really getting better and smarter. **What do you dislike about Sprinklr Social?** We could use more languages being implemented in the AI automatic Alt-text and captions generation. **What problems is Sprinklr Social solving and how is that benefiting you?** I have a team of 30 people, using it accross different areas everyday. Sprinklr is helping me a lot to manage everything in one place and keep track of it. Reportings are easy to make when we have a good use of the tags. The moderation part is useful also ### 49. Robust Features, Needs Smoother Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Hugues P. | CX Program manager | Social Media Operations, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** May 04, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Sprinklr Social?** We really like the range of options on services that Sprinklr Social provides, and the fact that they quickly develop and adapt to new social media networks as they arise. We also like the reporting aspects and the depth of the tool. **What do you dislike about Sprinklr Social?** It's complex and lengthy to set up and configure. It requires the help of managed services, making it quite complex. Maybe Sprinklr Social could provide more training or make the tool more intuitive. **What problems is Sprinklr Social solving and how is that benefiting you?** I use Sprinklr Social for timely customer support on social media, helping us manage hundreds of inquiries daily and identify trends on emerging issues related to our product. ### 50. Great Consolidation, Needs Better Support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** February 04, 2026 **What do you like best about Sprinklr Social?** I like the consolidation of many services into one platform/tool with Sprinklr Social. It helps with social analytics, URL shortening, and social listening, and consolidates social performance for our owned channels and platforms. **What do you dislike about Sprinklr Social?** The largest challenges we have had is with the support team. Our current Managed Services group is not as involved or experienced. We have had many instances where the team does not know how to use the tool and our open tickets seem to get lost. We expect a level of expertise from our team. The setup of Sprinklr was very tough. The change management was difficult. It felt very much like the team was going through a check list for training, but was not specific to the team's needs. **What problems is Sprinklr Social solving and how is that benefiting you?** Sprinklr Social consolidates social performance across our owned channels and platforms, integrating multiple services into one tool. ## Sprinklr Social Discussions - [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) - 1 comment, 1 upvote - [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) - 1 comment, 1 upvote - [View Sprinklr Social pricing details and edition comparison](https://www.g2.com/products/sprinklr-social/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-30+00%3A03%3A29+-0500&secure%5Bsession_id%5D=a2726b2c-c155-473a-bfef-0b9652e0508f&secure%5Btoken%5D=94f4697aa4162760c5979819b44819a9a1e99b52c0523a2cb032fca697608663&format=llm_user) ## Sprinklr Social Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Dashboard** - Dashboard **Speech Recognition** - Speech Recognition **Compliance Management** - Compliance Management **Autonomous Task Execution** - Autonomous Task Execution **Sentiment Analysis** - Sentiment Analysis **Data Security** - Data Security **Third-Party Integration** - Third-Party Integration **Human-in-the-loop (HITL)** - Human-in-the-loop (HITL) **Agentic Task Execution** - Agentic Task Execution **Natural Language Processing** - Natural Language Processing **Conversational AI** - Conversational AI **Performance Metrics** - Performance Metrics **Interaction Tracking** - Interaction Tracking **Knowledge Base Management** - Knowledge Base Management **CRM Integration** - CRM Integration **Inquiry Routing** - Inquiry Routing **Contextual Guidance** - Contextual Guidance **Communications Management** - Communications Management **Proactive Chat** - Proactive Chat **Ticket Management** - Ticket Management **Social Analytics** - Competitor Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation - Image Library **Collection** - Review Forms - Engagement **Content Sharing** - Social sharing - Content scheduling - Content optimization - AI Content Generation - Content Settings - Generative AI **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Content** - Types - Migration - Publishing - UGC **Generative AI** - AI Text Generation **Conversational AI - Conversational Commerce Platforms** - AI chatbots - Messaging and Notifications - AI agents - Voice assistants - Communication apps **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction - Multi-Language **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Additional Functionality** - Reminders - Review Monitoring - Email Reminders - Monitoring - Performance Metrics - Surveys & Feedback - Activity Tracking - Data Import/Export - Review Notification - Reporting & Statistics - Feedback Management - AI Copilot - Real-Time Analytics - Survey/Poll Management - Activity Dashboard - SMS Messaging - CRM - Visual Analytics - Purchasing & Receiving - Real-Time Notifications - Customizable Reports - Response Management - Customizable Branding - SEO Management - Engagement Tracking - Review Badge Management - Negative Feedback Management - Social Sharing - Real-Time Data - Dashboard - Communication Management - Sentiment Analysis - Alerts/Notifications - Customizable Templates - Commenting/Notes - Template Management - Customer Experience Management - Social Promotion - Campaign Management - Email Management - Review Request - Multi-Location - Multi-Channel Campaigns - Chat/Messaging **Social Management** - Social Analytics - Social Publishing - Multi-Account Management - Social Ads - Campaign Planning - Hashtag Capabilites - Multi-Campaign - Customer Engagement - Automated Publishing - Real-Time Analytics **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - Customizable Reports **Discovery** - 3rd-Party Trends **Process** - Mentions - Tickets - Macros **Moderation** - Reviewer Validation - Legal Agreements **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Platform integration - Conversational Commerce Platforms** - Ecommerce stores - Sales channels - Payment Platform - Internal tools **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Channels** - Email - Social - Live Chat - Phone - Text **Use Cases** - E-commerce - Retail - Customer Service **Analytics** - Engagement tracking - Trends - Employee Engagement **Social Shopping** - Shoppable Media - Social Store **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Analytics and Reporting - Conversational Commerce Platforms** - Conversational analytics - Advance reporting **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Additional Functionality** - Customizable Reports - Campaign Management - Customizable Branding - Social Advertising - Filtering - Approval Process Control - Keyword Tracking - Tagging - Activity Dashboard - Calendar Management - Workflow Management - Post Scheduling - Alerts/Notifications - Trend Analysis - API - Data Visualization - Sentiment Analysis - AI Copilot - Social Promotion - @mentions - Social Media Monitoring - Generative AI - Engagement Tracking - Collaboration Tools - Brand Tracking - Drag & Drop - Commenting/Notes - Content Management - Template Management **Mobile** - Mobile Optimization **Insight** - Surveys - Reporting - Visitor Activity - Help Desk **Administration** - Insights - Content - Sampling **Platform** - Integrations - Mobile - Adoption Insight - Auto-translation & multiple language management - Communication Management - Content Management - Badge Management - Survey/Poll Management **Analytics** - Social Listening - Campaigns **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Platform** - Multichannel Sharing - Integration - Content Distribution **Display Options** - Badges - Third-Party Integrations - Social Media Integration - Website Integration **Agentic AI - Employee Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Additional Functionality** - Reporting/Analytics - Mobile Access - Employee Database - Dashboard - Single Sign On - AI Copilot **Generative AI** - Generative AI **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Sprinklr Social Alternatives - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) - 4.4/5.0 (373 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,819 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,432 reviews)