Opal Reviews & Product Details

I really like the calendar feature, that is really well laid out in a way that is very clear. I like that you can put in placeholders before picking out the content as I enjoy planning content ahead without inputing the actual content. I also feel like there are lots of places to add notes and extra info where needed. Just very easy to use in general, nothing seems too complicated. Review collected by and hosted on G2.com.

The calendar feature for searching feels a bit clunky, not sure how it could be improved but when I am searching using the post title, it seems a bit difficult to find as they just kind of highlight in the calendar when it was posted. Review collected by and hosted on G2.com.

What I like most about Opal is how clearly and intuitively it brings our entire marketing landscape together. The platform turns complex, multi-channel plans into a single, visual source of truth that everyone can understand at a glance. The calendar and Board views make it incredibly easy to see how campaigns connect, avoid overlaps, and align content across teams.

I also appreciate the workflow clarity — approvals, collaboration, and content previews all live in one environment, which reduces back-and-forth and speeds up execution. The true-to-life preview feature is especially helpful because it allows us to see exactly how content will appear on each channel before publishing.

Overall, Opal makes planning feel organized, transparent, and genuinely collaborative. It removes the chaos from marketing operations and replaces it with structure and shared visibility. Review collected by and hosted on G2.com.

My only real challenge with Opal is that the platform can feel a bit heavy when first onboarding new users. Because it’s so feature-rich, it takes some time for everyone to fully understand what lives where and how the workflows connect. Once the learning curve is passed, it becomes extremely efficient — but initial adoption requires guidance and structure.

Additionally, while the platform excels in planning and collaboration, there are moments where loading times or navigation between different campaign components feel slightly slower than expected. It’s not a major blocker, but smoother transitions would make the experience even better. Review collected by and hosted on G2.com.

I use Opal for managing my projects and organizing my daily work list, which significantly aids in visualizing my tasks, including those in progress or on hold. I find the ability to add 'moments' without incorporating them into the calendar very beneficial, as this feature allows me to keep track of smaller, personal tasks that don't necessarily need to be visible to others. This tailored functionality helps streamline my workflow by separating significant projects from minor tasks, preserving privacy where needed, and enhancing my task management experience. Review collected by and hosted on G2.com.

I would like a way to show if something is in review or how many rounds of edits I've created. This would help show if it's stuck with partner reviews or if there are edits. Additionally, there was a bit of a learning curve for less tech-savvy employees. Review collected by and hosted on G2.com.

I appreciate Opal's wonderful calendar view, which is not available in other social media management tools, making it incredibly useful for organizing content. It allows me to efficiently plan and organize social media content for the week and month, and I can seamlessly share this organized view with other stakeholders. I especially like the clean, simple, and hassle-free calendar interface that enhances ease of use without any unnecessary complications. Additionally, Opal provides a great user experience for managing posts across different platforms, which is beneficial in maintaining a cohesive and effective social media strategy. Review collected by and hosted on G2.com.

I dislike the complexity of the publishing and approval process in Opal, which often feels confusing and sometimes does not work as expected. Additionally, the integration with other tools is not seamless, posing challenges in terms of workflow efficiency. Improving these areas by simplifying them, perhaps into a more straightforward two-step process, would greatly enhance the usability and effectiveness of Opal. Review collected by and hosted on G2.com.

I absolutely love the UX of Opal, as it makes the system incredibly easy to navigate, which enhances my overall experience using it. The ease of navigation means I can manage my tasks without any hindrance, saving time and effort. I also highly value the dashboards offered by Opal because they ensure I stay on top of all my projects, providing a comprehensive overview that enhances my project management efficiency. Furthermore, the initial setup was remarkably simple, making it a significant strength of Opal, which allowed me immediate access to all the content across my organization required for my tasks. Review collected by and hosted on G2.com.

I actually think that the moments squares could be smaller. This would help fit more content on one page. There's a lot of white space that is not needed for the interface. Review collected by and hosted on G2.com.

I love using Opal for scheduling social media marketing and announcements because it allows us to view and share assets across teams efficiently, providing everyone with visibility and significantly reducing email traffic. This capability enhances our communication without needing to switch to other platforms like Teams for messaging, making planning simpler and more cohesive. Even though it was initially a bit tricky to learn, both my team and I quickly embraced Opal as an integral platform. The ease of communicating and collaborating directly within Opal, without having to resort to external messaging systems, is something we truly appreciate. The tool feels wonderful as it organizes our workflow seamlessly. Review collected by and hosted on G2.com.

I find the vastness of Opal initially intimidating, as the array of features can be overwhelming at first. Review collected by and hosted on G2.com.

I appreciate having a live brand calendar in Opal that can be shared across regions, which is extremely valuable for coordinating efforts on a global scale. The functionality for managing a shared calendar is crucial as it ensures consistency and alignment within teams situated in different parts of the world. This feature significantly enhances transparency and collaboration among team members, enabling them to stay informed about marketing initiatives and timelines effortlessly. I also find the integration with Sprinklr for scheduling posts particularly effective and convenient, as it streamlines the workflow and reduces the need to switch between multiple platforms. This seamless connection between Opal and Sprinklr supports efficient content management and distribution, which is essential for executing marketing strategies effectively. Review collected by and hosted on G2.com.

I can't share the calendar with anyone who doesn't have an Opal account, which means I can't share with anyone in the brand marketing team. We need to have a way to share the live calendar with stakeholders within the organization who don't have a dedicated Opal account; they just need to check the calendar. Additionally, the initial setup of Opal was not easy, which made the onboarding experience less smooth. Review collected by and hosted on G2.com.

What I like best about it is its approach to helping people work more effectively without feeling overwhelmed. The way it combines deep focus techniques with flexible workflows really stands out. It allows people to block out distractions and prioritize what matters, but it also lets you weave in breaks and moments of reflection—super important for maintaining energy and creativity.

Another thing I like is how it’s designed to help users build better habits, not just to check off tasks. Review collected by and hosted on G2.com.

I’d say one of the drawbacks of Opal software, might be its learning curve for new users. It’s got some powerful features, but for someone just getting started, the interface can feel a bit overwhelming at first. It’s not always immediately obvious how to get the most out of things like blocking distractions or creating workflows that fit your unique needs. It requires some time to figure out how to set things up in a way that truly works for you.

Another downside could be how rigid the focus sessions can feel if you’re someone who needs more flexibility. While the structure is great for productivity, it can also feel a bit restrictive if your work style is more fluid or if you're juggling multiple tasks at once. Review collected by and hosted on G2.com.

I absolutely love Opal's user-friendly interface, which makes navigating through its features a seamless experience. Opal excels in fostering collaboration among different teams before launching projects. I find it invaluable that teams such as content and execution can work together across any omnichannel marketing tactic. Additionally, the way Opal enables us to put together boards gives a comprehensive overview of our programs currently in the market, aiding in strategic planning and execution. The easy setup process facilitated by Opal University has been fantastic, with quick videos providing a bird's eye view of its functionalities, simplifying the onboarding process for my team. I am consistently impressed with how Opal enables visibility and collaboration on a global scale, allowing any executive team member to view the marketing calendar and see activities being pushed into the market on any given day. Review collected by and hosted on G2.com.

I would like to see improvements in the presentation feature of Opal. Enhancing this feature would allow for more customization, such as using editable custom templates that better reflect our brand. Review collected by and hosted on G2.com.

I appreciate how intuitive and user-friendly Opal is. The platform’s layout makes it easy to navigate, and the features are logically organized, allowing me to quickly access the tools I need. The seamless integration with other systems we use is particularly helpful, saving time and reducing workflow friction. Review collected by and hosted on G2.com.

Some of the more advanced features can be difficult to discover without guidance, and there’s occasional inconsistency in responsiveness when multiple modules are used simultaneously. While the core functionality is strong, a few processes could benefit from simplification or clearer documentation. Review collected by and hosted on G2.com.