Sprout Social Reviews & Product Details

I use Sprout Social almost daily for posting content for the College of Nursing at the University of Arizona. It is very easy to learn and use. The posting calendar and the AI integrations work really well. Having all our social accounts in one place saves time and reduces duplication. I love the "Use Optimal Times" feature that helps you select the best time to publish your post. The platform is very reliable and meets our workload demands. For the price, Sprout Social offers great features at a reasonable price. They frequently offer training sessions to improve your understanding of and ability to use the platform. Learning the platform is easy because the features are clear and function logically. The AI feature helps refine your posts so they perform as well as possible. Review collected by and hosted on G2.com.

I’d like Sprout Social to keep integrating AI into the platform in as many ways as possible. They’ve already added it in several areas, and I’m looking forward to even deeper insights drawn from my account data as those capabilities continue to expand. Review collected by and hosted on G2.com.

I love the Viral Boost timing feature and the ability to generate Alt Text with AI. It helps me find the best times to get the most engagement for my posts and increase my overall interactions and engagement rate. The AI alt text is very helpful in ensuring my content is ADA accessible for visually impaired audiences. Additionally, the ability to schedule posts much further in advance and manage multiple platforms at once is so helpful. I also appreciated attending Sprout Social virtual trainings and meeting with our representative every month, which is very helpful. Review collected by and hosted on G2.com.

I wish I could use trending audio from Instagram directly from Sprout Social. Anytime I want to make content with a trending audio from Meta, I have to do it natively in the app itself and can't use Sprout. Review collected by and hosted on G2.com.

I really like the UX, as well as their onboarding and support process. I also appreciate their willingness to keep pushing out new features. Their integrations are easy to use and the performance is reliable. Review collected by and hosted on G2.com.

I find some of their reporting metrics in their base version aren't as helpful as I'd like, and I don't want to pay a premium to see data on our social performance. The sprout advocacy platform also can be clunky when pulling data, and the AI tool overall is not very helpful — not very intuitive. Review collected by and hosted on G2.com.

What I like most about Sprout Social is that it brings all my social media management—scheduling and analytics included—into one easy-to-use platform. It makes it much simpler to schedule, track, and analyze content, even though it can take a little time to get familiar with all of the features. Overall, we found it straightforward to set up and use, and it was also easy for us to teach to our clients. Review collected by and hosted on G2.com.

It’s a powerful, well-organized tool for managing multiple social media accounts from a single platform. I honestly don’t have anything negative to say; it’s been one of the best SaaS social media services I’ve ever used. Review collected by and hosted on G2.com.

Sprout has an intuitive interface, much better than many of it's competitors and also offers a number of various offerings such as smart inbox, social listening, and advanced analytics all in one platform.

Yes, you can do all of this and not feel overwhelmed at any point.

Also every single member of their team are rockstars. It's hard to find good Customer Success Managers that don't just make you feel like a number, yet these guys rock. Each and every one of them. Review collected by and hosted on G2.com.

Transparent pricing would be helpful, which is not common sadly when dealing with enterprise SAAS companies.

It would also be helpful for more educational tools/resources given the scope of the platform however as mentioned previously their Customer Success Managers are great. Review collected by and hosted on G2.com.

I find Sprout Social really efficient for scheduling and managing multiple platforms all in one place. It's extremely robust in terms of being able to schedule multiple things across various platforms. I also like how it highlights the best times to post when selecting different profiles, which is really helpful for getting more engagement without just randomly picking times. That feature of Sprout doing the scheduling work for you is something I really enjoy. It also saves a lot of time by allowing me to pull all the information for monthly reports easily, showing engagement and other data to people higher up. Review collected by and hosted on G2.com.

I've had trouble with the bulk uploading feature. It's a little cumbersome, and I would love for that process to be a bit more streamlined. I've used similar tools before, and the biggest problem I've run into is figuring out how to attach images to bulk uploads. It would be really nice if that was easier. I ended up having to spend multiple chat sessions with people from Sprout Social and do some research on my own just to get those to work, which was cumbersome. Review collected by and hosted on G2.com.

I love the note feature and the ability to review analytics based on specific tags. The workflow option is also awesome. Sprout Social really helps us keep our content organized in one place where our whole team can see it, so we are always on the same page. The initial setup was very easy, and it's really working well for us—I'd rate it an 8 out of 10. Review collected by and hosted on G2.com.

While the workflow option in Sprout Social is a great touch, it feels a little clunky. The literal flow could be smoother for external approvers to better manage C-suite socials. Also, the inability to auto-resize graphics from platform to platform is inconvenient, as it requires creating separate graphics for each post across Facebook, Instagram, and LinkedIn. Additionally, I felt the onboarding process was a bit overwhelming. Review collected by and hosted on G2.com.

I love how easy it is to use Sprout Social. It's very intuitive, and I also love the integration that allows me to send my LinkedIn post over to employee advocacy with just a press of a button, without having to do additional work.

The initial setup was very easy, and where I had questions, Sprout Social has a great community and short videos that help with any confusing steps. Sprout Social helps me by being efficient. Instead of logging into five separate social platforms to make a post, I can schedule everything at once, even making variations for each platform, which significantly reduces the time it takes me.

The employee advocacy feature is also beneficial because it quickly and easily allows my employees to share our social media posts, which is essentially free marketing and saves both my time and theirs.

Pricing was competitive with other platforms that have similar functionality. However, after exploring two other options, I found that Sprout leads the industry in compatibility with the widest array of social media platforms, including their newer integrations with Reddit. Review collected by and hosted on G2.com.

I would like to see the "Send to Advocacy" populate in the same way a story populates when I post directly in Advocacy. Currently as it is set up, it does not allow me to create the post variations for employees to choose the one that best fits their persona. Review collected by and hosted on G2.com.

Sprout Social is a great tool and one that I have now used at multiple organizations. Through it, I am able to easily manage multiple social platforms and gather data & statistics that helps me hone my social media strategy. It is something that I use every day in my role as a social media manager, and it makes me more efficient every day. Review collected by and hosted on G2.com.

There's not much that I dislike about Sprout Social. If I were to pick something, tagging can become a bit tedious, but that's not on the platform's side of things. Review collected by and hosted on G2.com.

I love being able to schedule posts easily. I like how simple it is when I schedule posts. I can just click all the accounts I want it to go to, and it’s straightforward every time. There’s no confusion at all about how to post quickly and easily.I love looking at the metrics and seeing how each post performed. That way I can tailor my next posts. Review collected by and hosted on G2.com.

I wish there was a way to schedule story posts. A lot of times I make my story posts on Canva and then upload them onto Instagram and Facebook. But it would be nice to get those scheduled ahead of time, but to also be able to put links, music, etc. on the stories. I also dislike that every few weeks I get an email that my Instagram post was not posted. And it happens more often than I would think. Review collected by and hosted on G2.com.