--- title: Sprout Social Reviews meta_title: 'Sprout Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7209 reviews by the users' company size, role or industry to find out how Sprout Social works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 7209 scale: '5' date_modified: '2026-10-24' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

Sprout Social Reviews & Product Details

Pricing

Pricing provided by Sprout Social.

Essentials

Starting at $79.00
1 user/per month (billed annually)
Sprout Social Solutions
(1)

See how Sprout Social products can work together to solve real problems.

Sprout Social Reviews (7,209)

View 21 Video Reviews
Reviews

Sprout Social Reviews (7,209)

View 21 Video Reviews
4.4
7,209 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and multi-platform scheduling capabilities of Sprout Social, highlighting how it simplifies managing multiple accounts and streamlines content posting. The intuitive interface and helpful analytics features enhance user experience, making it easier to track performance and engagement. However, some users note limitations with native posting features, which can require additional steps for certain tasks.

Pros & Cons

Generated from real user reviews
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K C.
KC
K C.
Marketing and Business Development Manager
Small-Business (50 or fewer emp.)
"Great Social Media Scheduling and Reporting!"
4.5/5
What do you like best about Sprout Social?

It's a well integrated platform for social media management! We love the ability to schedule out posts well in advance using the calendar scheduler tool. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The mobile app is not as user friendly as the desktop option. When editing details like targeting audience on Facebook - it's much easier to navigate on a desktop device. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thanks for sharing your experience! We’re glad Sprout Social’s scheduling, cross-channel publishing, and analytics are saving your team time. We appreciate your feedback about the mobile app and will share it with our team.

LS
Lyndsay S.
Director of Marketing
Enterprise (> 1000 emp.)
"Intuitive Sprout with Powerful, Customizable Reporting"
4.5/5
What do you like best about Sprout Social?

I like the intuitive nature of Sprout. It is very easy to play social post and keep organization within my team. As a Director, I rely on the reporting feature the most and I am able to easily sort the data and get a customized report based on my needs. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

It is one of the pricier options, but a good product is delivered. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for sharing your experience! We’re glad Sprout helps your team organize publishing across platforms and gives you flexible, visually clear reporting to track performance. We appreciate your feedback on pricing and are happy to hear the value and AI-powered suggestions make Sprout a strong fit.

Verified User in Real Estate
UR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"User-Friendly Interface, Strong Training Support, and Robust Social Publishing"
4/5
What do you like best about Sprout Social?

- Very user-friendly interface.

- The training support covering all the tools

- The detailed options for tagging and categorizing campaigns and messages

- The ability to interact and publish directly from Sprout, and the ability to view posts and interactions on the native platforms.

- It’s also great that so many social media accounts can be connected to Sprout. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

- Maybe not enough AI tools built in, such as an AI agent that automatically replies to comments.

- Keyword monitoring is only available on X and could be expanded to other social media platforms.

- Reports only track posts published through Sprout and don’t include posts published directly on the native platforms. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

It’s great to hear Sprout Social helps your team bring accounts together, coordinate approvals, and stay on top of conversations across projects. Thanks for highlighting what’s working well and where we can improve—your feedback on AI capabilities, keyword monitoring, and reporting beyond Sprout-published posts is valuable.

Verified User in Primary/Secondary Education
UP
Verified User in Primary/Secondary Education
Mid-Market (51-1000 emp.)
"Effortless Post Management and Competitor Insights"
4.5/5
What do you like best about Sprout Social?

Easy to use features like duplicating posts and viewing competitors. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I don't love the fact that you still can't post 20 photos to Instagram carousels from the desktop. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your feedback! We're thrilled to hear that you find Sprout Social's post management and competitor insights valuable for your school social media accounts. We appreciate your input regarding posting 20 photos to Instagram carousels from the desktop. Our team is continuously working on updates and improvements, and we'll make sure to pass along your suggestion. If you have any more insights or suggestions, please feel free to reach out.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Hospitality
UH
Verified User in Hospitality
Mid-Market (51-1000 emp.)
"Great calendar and analytics, but API limits push some scheduling back to Meta"
4.5/5
What do you like best about Sprout Social?

I like that there is a posting calendar to see everything posted, the analytics that can be shared with my team, and being able to schedule stories Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I don't like the API integration limitations, but that's not their fault. I find myself using Meta to schedule more often because I can't use certain features I need on sprout Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for sharing your positive experience with our posting calendar and analytics. We understand the challenges with API limitations and are committed to enhancing our integrations to provide a seamless experience for our users. Your feedback is valuable to us.

Billy M.
BM
Billy M.
Sr. Manager - Community & Creator Marketing
Mid-Market (51-1000 emp.)
"Powerful Asset Library, Posting Calendar, and Analytics. Wish there was more AI integration."
4/5
What do you like best about Sprout Social?

Asset library, calendar for posting, customer service integration, and analytics. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The lack of AI integrations to analyze consumer sentiment from comments adn direct messages. It would be great if I could select a series of social posts and use AI to comb through the comments to determine the overall sentiment. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for sharing your likes and dislikes about Sprout Social. We understand the importance of AI integration for sentiment analysis and will take your feedback into account for future improvements.

Emma L.
EL
Emma L.
Social Media Manager
Enterprise (> 1000 emp.)
"Sprout for the win!"
5/5
What do you like best about Sprout Social?

I love that Sprout makes it easier to manage multiple social media accounts in one centralized place. Having everything in one place saves me time and keeps me organized, especially when planning and scheduling content out in advance. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish Sprout would expand on some of the Instagram engagement features - For example, liking comments and mentions in posts directly from Sprout instead of having to switch over to the Instagram app. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for your feedback! We understand that learning to utilize all the features of Sprout Social can take some time, but we're here to support you every step of the way. We appreciate your input on the reporting tools and will definitely take your suggestions into consideration for future improvements.

Kai L.
KL
Kai L.
Social Media Admin
Small-Business (50 or fewer emp.)
"Sprout Social Streamlines Social Management"
4.5/5
What do you like best about Sprout Social?

I like that Sprout Social brings all our social media platforms together in one place, making it easier to plan, schedule and manage content efficiently. The analytics and reporting tools are especially helpful for tracking performance, understanding audience engagement and using data to inform future content strategies. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Some features can feel a little limiting when trying to customize content for each platform, and the reporting tools can take extra time to navigate when comparing metrics across channels. I would also like more flexibility with scheduling and publishing options, especially for platform-specific features. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for sharing your thoughtful feedback. We’re glad Sprout Social helps your team manage channels, collaborate, and make data-informed decisions. We appreciate your suggestions around platform-specific customization, reporting, and scheduling, and will share them with our team.

N L.
NL
N L.
Senior Social Media Strategist
Small-Business (50 or fewer emp.)
"Easy Calendar Switching and Organized Social Scheduling"
4/5
What do you like best about Sprout Social?

I like how easy it is to go back and forth between different calendars and how you can organize the social accounts per calendar. It is so helpful in terms of scheduling. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I don't like how we can only "like" comments. I enjoy using the heart or the light bulb reaction when I check LinkedIn engagement and feel like the "like" button is so impersonal. When will that be updated? Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thanks for sharing your feedback! We’re glad switching between calendars, organizing social accounts, and setting team permissions help keep your scheduling organized and secure. We understand that having only a “like” option can feel limiting, especially when you’re used to other LinkedIn reactions. We can’t confirm when additional reactions may be available, but we’ll share your feedback with our team.

Cayman N.
CN
Cayman N.
Realtor
Small-Business (50 or fewer emp.)
"Streamlined Social Media with Excellent Analytics"
4.5/5
What do you like best about Sprout Social?

I like using Sprout Social for everything social media and marketing. The analytics and scheduling features are particularly valuable to me because they help minimize my time dedicated to social media tasks and give me peace of mind knowing all my posts are tracked in one place. The initial setup was easy, which made getting started a breeze. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish Sprout Social allowed more than one user on an account without charging extra, maybe up to 3 users. Review collected by and hosted on G2.com.

Response from Max Pete of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're glad to hear that the platform has helped you save time and provided peace of mind with its analytics and scheduling features. We understand your feedback about multi-user access, and we'll keep it in mind as we continue to enhance our platform.

Questions about Sprout Social? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Julia A.
JA
Julia Aaker
•
Last activity 3 months ago

Sprout Social support: intuitive design, but how do you avoid slow handoffs between agents?

MS
Mackenzie Shelton
•
Last activity almost 6 years ago

Does anyone have input on how they've used Sprout to improve their business? I'd love to hear what "tricks" other people have found!

2 Upvotes
1
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Pricing Options

Pricing provided by Sprout Social.

Essentials

Starting at $79.00
1 user/per month (billed annually)

Standard

Starting at $199.00
1 user/per month (billed annually)

Professional

Starting at $299.00
1 user/per month (billed annually)
Sprout Social Comparisons
Sprout Social Features
Social Analytics
Social Publishing
Campaign Optimization
Report Customizability
Report Exporting
Scalability
Competitor Analysis
Follower Analysis
Post Performance
Content Calendar
Shared Inbox
Approval Workflows