Sprout Social Reviews & Product Details

I use Sprout Social to manage many client accounts, and it makes scheduling posts across different platforms and times easy. The scheduler and recommended post times help me know when to post and save my team a lot of time. I find the UI easy to understand and navigate when choosing which accounts to post to. I also like that Sprout Social integrates with HubSpot, Asana, and plenty of other platforms. It gives me a simpler workflow, and setup was very easy: connecting accounts and following the step-by-step tutorials made it simple. Review collected by and hosted on G2.com.

I think the home dashboard could be cleaner and a little simpler. Segmented folders or boxes, with clients grouped by vertical, would make the workflow easier and the dashboard more all-encompassing. Review collected by and hosted on G2.com.

Flexibility of fine tuning reporting options. Review collected by and hosted on G2.com.

UX / User Experience is NOT intuitive. Visually unclear which blocks are separate or together (contrast in colour between blocks is too low - everything blends together in one beige blob). For example, in Publisher, when drafting a new post, the sections you fill out all look like one long section, instead of the background colour being clearly different than the separate blocks of fields to fill out.

Visual hierarchy and clear legibility needs better UX design (larger chunkier text, more satisfying buttons and visuals that feel 'right' when filling things out).

Icons in left side main menu bar are not clear or instinctual cues that represent the section it symbolizes.

Multi-step security codes sent to emails to log in is annoying - 30 days feels very short to need to enter a code again. Understood security is important, but still a pain.

A La Carte add-on features would be ideal as we'd love to use the Sentiment Tracking feature to measure overall positive and negative comments/interactions, and their trending changes over time. However, it comes with other features we don't currently need and would like the option to select single-feature add-ons to a basic plan for example. As well, we'd like to add-on automated reporting (E.g. set up custom reports to pull and be sent to certain email addresses on a set frequency e.g. every 1st of the month). Review collected by and hosted on G2.com.

I find Sprout Social very user friendly, and it has a ton of power to help me find what I’m looking for and publish things easily and on time. It makes publishing across our social media channels a lot easier. I use sentiment tracking and publishing the most. The publishing features are easy to use and update, and I really like the internal tags because they let me track campaigns a little more easily. Every day I look at it, there are more options and opportunities to find even more data. The initial setup was very easy. I also thought the training that we went through was fantastic, and would specifically like to call out our trainer Ashley, who was especially kind and easy to work with. She was always prepared, and a great help overall. We'd recommend training with her again and again! Review collected by and hosted on G2.com.

I’d like an easier way to post one image to all of our social media channels with different text. Review collected by and hosted on G2.com.

Being able to manage all our social media posts across various channels from one centralized platform is a huge plus. The unified inbox has significantly improved our team's workflow, and the reporting features are incredibly intuitive. Trellis, the AI assistant, offers remarkable insights that assist with everything from content creation to reporting analysis. Furthermore, the streamlined approval workflows allow us to refine and approve content efficiently before it goes live. We recently integrated with Bynder, which, although still in the testing phase, looks promising. We have been using the platform for about three years, and the support from Sprout, including monthly check-ins and additional training, has been incredibly helpful. Review collected by and hosted on G2.com.

Managing team conversations is difficult because there’s no way to clear messages or mark them as complete once they’ve been addressed. It would be really helpful to have an option to resolve conversations so threads can be closed out and kept tidy. Also, I find it inconvenient that the calendar automatically creates separate draft assets for each channel, since that adds clutter and makes the workflow feel less streamlined. Review collected by and hosted on G2.com.

In my role, I use Sprout Social as a way to triage customer experience inquiries from all social media contacts. The integration with Salesforce Service Cloud is near seamless, and intuitive filtering functionality makes it easy to drill down and identify any messages that need support but may not have hit all our criteria for automatic migration.

The 'click-to-add' saved responses save hours each week across our team and optimize our ability to use a consistent brand voice, no matter who is handling the case.

Our onboarding support was excellent, quickly resolving any issues that arose during implementation. Review collected by and hosted on G2.com.

While our onboarding support was great, post-launch support has left a bit to be desired. We recently requested support with an issue, and while it was ultimately found to be on our side, our support contact did not reply, offer any troubleshooting steps, help reconnecting, etc. Review collected by and hosted on G2.com.

The platform is beautifully built and easy to use. Reporting and publishing really shine. It makes my work easier and faster. The team feel truly committed to your success but I am sure this depends on how much you pay Review collected by and hosted on G2.com.

They are weaker in listening than their competitors.

I think their competitors are shipping faster than they are.

There is a lot of focus lately on influencers and creators, and I'm not sure that's the direction they should be going in.

I think they've lost focus on employee advocacy (see above about creators - if you're focused on creators, employee advocacy is just another remix on creators!) but they won't tell their customers that. They've never really tried to integrate it or build out the reporting.

For the price we pay, all the above is concerning. Review collected by and hosted on G2.com.

I found Sprout Social really easy to pick up. I could log in and everything made sense, and I started using it on day one with little to no training. It feels plug and play, and I love the user experience. When I have a question, the support articles are organized well and easy to find answers in. The Smart Inbox is probably my favorite module, and I use it multiple times a day. I can keep an eye on DMs, comments, tags, and mentions across platforms in one place, including mentions outside our own social spaces, and reply right there without jumping between channels. I can also route messages that need attention to the right teams. Reporting is comprehensive, intuitive, and easy to use. I can filter the data, quickly pull the performance measures I need, download reports, and share them with people outside Sprout. It saves me time compared with pulling metrics from each platform separately. Review collected by and hosted on G2.com.

N/A Review collected by and hosted on G2.com.

It's easy to use and has all of the features I need. Review collected by and hosted on G2.com.

There are multiple times that the connection to Meta drops and causes issues, but this is said to be a Meta issue. Review collected by and hosted on G2.com.

The scheduler is a huge time saver. So is the Smart Inbox. Basically anything that keeps us from going on 5 different platforms is huge. The biggest time saver is the reporting. somethings that used to take us a full day to grab data from about 20 profiles now takes less than an hour. That's HUGE! Review collected by and hosted on G2.com.

Some of the limitations are frustrating. For example, can't engage with certain things in the Smart Inbox, etc. Also, the Listening tool could be more robust. It gives reporting (number of topics, etc.) but some insights like _____ is popping up a lot month over month (signals to use that it would be good to create content around). Or _____ product complaint is appearing frequently (lets us know that'd be important to address with R&D) would be useful. With all the AI integration I would think being able to give some insights/interpretations of the data would be a good enhancement. Review collected by and hosted on G2.com.

Sprout Social has more features packed into one tool than any other software of its kind that I have come across. It allows for easy cross-posting, UTM tracking and in-depth analytics, all of which are presented as simply and intuitively as possible. Review collected by and hosted on G2.com.

The main dashboard is a little overwhelming, lots of icons and menus, and I probably only use about 20% of what is on there. I've had a few issues with failed posts, particularly on vacation, which is frustrating. Also it currently lacks Bluesky integration, though I know they're working on that. Customer support was changed from one-to-one calls with an account manager to a suite of online FAQs. Review collected by and hosted on G2.com.