Kochava Reviews & Product Details

I find their customer service to be incredible and appreciate the partnership they facilitate. Their reps are incredibly helpful, always willing to jump on calls whenever needed to think through complex problems and build out custom solutions. It's unmatched in this industry. Review collected by and hosted on G2.com.

Kochava does seem to be behind sometimes on more innovative solutions, especially for the mobile app install industry. The focus on providing a variety of services for different marketers and working towards an omni-channel solution might mean they leave behind some other core-initiatives. At times, our ad platforms look to Kochava second, third, or even last to support beta products or other needs because Kochava has to deprioritize them. Review collected by and hosted on G2.com.

We use Kochava as our MMP for tracking our in app conversion data across platforms. I like that the ease of use and the ease of implementation. Our support team is knowledgeable and always available to help. Doing network integrations are simple and straightforward. I use the dashboards a lot for troubleshooting and attribution analyses across devices. I use Kochava almost daily, but mostly on a weekly basis for media reporting purposes. Review collected by and hosted on G2.com.

The SAN integrations are a bit harder because it requires implementation from the partners which can sometimes be challenging. Review collected by and hosted on G2.com.

I like how easy it is to retrieve and visualize the exact data I need using the filter options, so I can analyze the campaigns I’m focused on. In particular, the Kochava dashboard and portal make it straightforward to review campaign KPIs and to see both claimed and unclaimed events without hassle. Review collected by and hosted on G2.com.

For specific use cases that involve adding a conversion tracker to a website, it’s not as easy as I’d like to verify that the advertiser has set the tracker up correctly. I’d really like to see improvements in that area, especially around making setup verification clearer and more straightforward. Review collected by and hosted on G2.com.

I think the best thing about Kochava is their customer success team. They're super responsive and nice people to work with. Kochava helps our clients have one source of truth, as they compare our performance with our competitors. It alleviates work that would've fallen onto my company. I use the postbacks that I receive from Kochava the most, as it allows me to see how well different placements and creatives are performing in a campaign. Review collected by and hosted on G2.com.

Their sales team is constantly trying to sell their products to my company's sales teams behind our partnerships team's backs. Review collected by and hosted on G2.com.

The dedicated support and hands-on nature of the Kochava team, as well as the extensive partner integrations that exist. They are also helpful in adding new integrations for new ad partners if needed. They have a number of features to leverage on their platform as well as partnerships that can be useful for you, including Search Ad Maven. Review collected by and hosted on G2.com.

Areas of opportunity were the user interface, which presented a significant learning curve. However, Kochava has since rolled out a new UI and implemented a few additional updates that are extremely helpful. Pricing can be expensive but I encourage having candid discussions with your account rep. They care about your business and will always work with you. Review collected by and hosted on G2.com.

As someone who’s worked with Kochava across multiple apps, I can confidently say they are the best mobile measurement partner out there. Their platform is robust, offering precise analytics, attribution, and optimization tools that are on par with or better than competitors. But what truly sets Kochava apart is their team—hands down, the best in the industry.

Being a bootstrapped company, Kochava has cultivated a culture of excellence with remarkably high employee retention. This translates to a team with deep tenure, unmatched subject matter expertise, and invaluable context that you simply won’t find elsewhere. While competitors may offer similar features, none can match the quality, dedication, and personalized support of Kochava’s staff. Their customer service is exceptional—they go above and beyond, working tirelessly to ensure your success.

If you’re looking for a reliable, high-performing measurement partner with a team that feels like an extension of your own, Kochava is the clear choice. 10/10, no question. Review collected by and hosted on G2.com.

I don’t dislike much about the product. Maybe a bit lacking in pretty UI but I don’t care much about that. Review collected by and hosted on G2.com.

Kochava has been instrumental in helping us accurately attribute performance across CTV devices — something few platforms handle well. Their onboarding process was seamless, and their customer success team continues to be one of the most responsive and strategic partners we work with. We’ve been able to confidently measure campaign impact across platforms and optimize spend with real clarity. Their ability to support complex, cross-device user journeys makes them a standout in the attribution space. Review collected by and hosted on G2.com.

Unfortunately we joined right as they were in the middle of a UI redesign so adopting the new set up as been difficult. It's a bit more expensive then other platforms but I feel like the robustness of the product validates the cost. Review collected by and hosted on G2.com.

Kochava offers robust CTV attribution capabilities, making it a strong choice for marketers looking to measure cross-device performance. It provides unified attribution across CTV, mobile, web, and desktop, enabling clear visibility into the full customer journey. With integrations across major CTV platforms like Roku and Amazon Fire TV, Kochava delivers granular, real-time metrics, including view-through attribution and time-to-conversion data. Its IdentityLink technology enhances cross-device matching, while customizable attribution models and privacy-compliant tracking ensure flexibility and security. Kochava also supports incrementality testing, helping advertisers determine the true impact of their CTV campaigns. Review collected by and hosted on G2.com.

Nothing to dislike, but I am learning the new UI. Review collected by and hosted on G2.com.

What I like most about Kochava is how simple it makes it to see where our users are coming from and how our campaigns are performing. The dashboard is clean and easy to understand, even for someone who isn't super technical. I also really appreciate their support team - they're quick to respond and actually helpful. It's saved us a lot of guesswork when it comes to marketing decisions Review collected by and hosted on G2.com.

At times, the interface can feel a bit overwhelming, especially when you're just getting started. There's a slight learning curve with some of the advanced features, and a few sections could be more beginner-friendly. That said, once you get the hang of it, it's quite powerful. Review collected by and hosted on G2.com.

The Kochava support team is responsive and helpful when we have any and all questions. Always open to double check our work and provide recommendations for the best set-up. Review collected by and hosted on G2.com.

Pulling reporting can be confusing since you can only see certain metrics from certain pre-set reports and it can take time to figure out the proper set-up. There is option not an option to save custom reporting templates. Review collected by and hosted on G2.com.