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Kochava

3.4
(11)

Kochava offers an analytics platform designed to plan, target, measure and optimize media spend.

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Kochava Reviews

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Showing 11 Kochava reviews
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Kochava review by User in Computer Games
User in Computer Games
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"Basic Functionality Only"

What do you like best?

For doing what it sets out to do, Kochava works as an industry standard in getting users into your app intelligently.

What do you dislike?

Unfortunately, everything else is achieved through a very basic and most rudimentary way possible. Accessing data, setting up test accounts and validating revenue are accomplished through the most asinine and roundabout ways possible. We need to utilize a separate third-party tool to access the data from Kochava directly and draw useful insights, since the tool itself is not equipped for analyzing what you're doing.

Recommendations to others considering the product

Evaluate the business need of analytics with regards to Kochava, since there is a wide separation between using the tool and analyzing the results from your use of the tool.

What business problems are you solving with the product? What benefits have you realized?

We've utilized Kochava to expand our user acquisition efforts and intelligently spend money for most RoI.

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Kochava review by Thomas A.
Thomas A.
Validated Reviewer
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"Best in class by a mile! "

What do you like best?

First and foremost the team and the tech. Kochava has built the best in class attribution platform by doing one thing very very well; "listening to their clients!" Kochava has built a feedback loop based on the needs of all of their clients unlike anyone else in the space.

What do you dislike?

The only disadvantage is there's a lot you can do with their platform. It takes time and dedication to educate users on the platform and it's complexities. Similar to how casual investors use ScottTrade because it's easy to use, the Kochava platform is more closely related to a Bloomberg terminal for advanced users. If you don't know the difference between Kochava and their competitors you're most likely not maximizing your marketing spends in mobile.

Recommendations to others considering the product

I can't imagine anyone not generating huge ROI from Kochava vs. their competitors.

What business problems are you solving with the product? What benefits have you realized?

We use Kochava to power all app install optimization, install tracking, data segmentation and yield optimization.

What Mobile App Analytics solution do you use?

Thanks for letting us know!
Kochava review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
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"Kochava Review"

What do you like best?

I love the breadth of reporting that Kochava offers! I've yet to have any issues pulling in all of the data that I need as long as the queries are built out correctly. I use Kochava at least 2x a week and It's one of my favorite tools to use due to how easy it is to pull information

What do you dislike?

I do not like how long the data actually takes to download, this has been my biggest blocker when using Kochava. Outside of that I have had issues with Kochava reporting not pulling in certain metrics at times due to an error on the platform.

Recommendations to others considering the product

I would recommend making sure that it fits your needs as well as trying out a host of other products that might be priced differently or that may not have as much functionality as Kochava but are easier to use.

What business problems are you solving with the product? What benefits have you realized?

The business problems that we're solving with Kochava are the conglomeration of all mobile app paid advertising metrics across a host of different platforms and then using that data to report on overall application performance. I've realized that Kochava offers a breadth of information across a number of different channels, from social to digital, that make our reporting much more accurate and allow us to paint a picture across the entire digital advertising world.

Kochava review by Jennifer ZG E.
Jennifer ZG E.
Validated Reviewer
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"Useful for audience targeting when running Mobile In-App Campaigns"

What do you like best?

It was useful to track monthly active users while using Kochava as it helps detect audience engagement via mobile in app activities and is useful for audience targeting purposes

What do you dislike?

We were set to receive data sets weekly from Kochava but unfortunately we had trouble receiving them consistently every week which delayed our work.

What business problems are you solving with the product? What benefits have you realized?

Due to some technical issues on the platform we reported wrong numbers to the client and optimized accoridng to the wrong numbers, Kochava told us about the technical issue 2 weeks later which is a very long time in advertising world.

Kochava review by Jonathan A.
Jonathan A.
Validated Reviewer
Review Source
content

"Kochava Review"

What do you like best?

Integration, both initial SDK and partner, is seamless

What do you dislike?

No way to track spend easily within Kochava

Recommendations to others considering the product

Consider what you plan to use with the data, do you want to track it, optimize it? Consider this before choosing an MMP

What business problems are you solving with the product? What benefits have you realized?

Kochava was used as our MMP of choice and works very well with the exception of reporting. For this we have to export the data (Again, seamless) and mold the data with a different product.

Kochava review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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Verified Current User
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content

"If You're Going To Use It, Pay For It "

What do you like best?

Customer Support is great if you have a paid version! It is really helpful being able to see all of an apps' performance from different channels in one place through the analytics tool or event reporting.

What do you dislike?

Inconsistent responses from customer support for customer's on free version. I also wish there were other options for conversion attribution besides last click.

What business problems are you solving with the product? What benefits have you realized?

Tracking in-app actions for apps advertising on AdWords and Apple Search Ads.

Kochava review by User in Broadcast Media
User in Broadcast Media
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"Great for segmenting demographics"

What do you like best?

The audience insights features, which allows users in all different demographics and methods of usage (age, gender, through the app, etc).

What do you dislike?

Not much I dislike, given that I primarily use the audience insights aspect of Kochava. Occasionally, it'd be nice to have autonomy concerning the size of the desired target audience.

Recommendations to others considering the product

They have customer service readily available on their website through a chat feature!

What business problems are you solving with the product? What benefits have you realized?

I'm getting data with Kochava that I wouldn't be able to find anywhere else, such as screen dimensions and apps downloaded of certain devices.

Kochava review by Administrator
Administrator
Validated Reviewer
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content

"Kochava"

What do you like best?

simple to implement on page and on mobile app

What do you dislike?

the UX is not so simple for first users, i noticed them to take a while before getting confident in using Kochava, some ppl never get confirdent.

Recommendations to others considering the product

easier user experience and insights more clear for first users.

What business problems are you solving with the product? What benefits have you realized?

mobile app: we couldn't track events like 5 min sessions, 10 min sessions, registrations,etc.

Thanks to Kochava we could implement trackers on the app and track all those events.

Kochava review by User in Financial Services
User in Financial Services
Validated Reviewer
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content

"Kochava Review"

What do you like best?

Tracks and ties users across devices and platforms. Provides holistic and revenue data in one single dashboard.

What do you dislike?

Our free trial was problematic, the onboarding process could have been better.

What business problems are you solving with the product? What benefits have you realized?

It provided the reach of television which brought top publishers and savvy advertisers which gave us efficient audience targeting. It tracked the lifetime value of all our users which is important in our line of work.

Kochava review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source
content

"Could be better"

What do you like best?

Many different options for reporting and the fraud reports are awesome!

What do you dislike?

Scheduling reports is complicated. Would be nice to have a "download once now" option for reports that are already scheduled to go out on a regular basis.

What business problems are you solving with the product? What benefits have you realized?

Tracking media campaigns

Kochava review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source
content

"helpful, intuitive platform"

What do you like best?

easy to pull all of the metrics i may need based on my campaign's kpi's

What do you dislike?

can be a bit cumbersome to dig through all of the options

What business problems are you solving with the product? What benefits have you realized?

measuring advertising success against app kpi's

Kate from G2

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* We monitor all Kochava reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.