Yahoo AdTech DSP Reviews & Product Details

1. Unified Platform Experience:

I appreciate the unified buying experience Yahoo AdTech DSP offers, combining premium inventory, advanced targeting, and performance tracking in one place.

2.Advanced Audience Targeting:

Its robust audience targeting capabilities—powered by Verizon Media data—enable precise segmentation based on user behavior, location, and interests.

3. Ease of Use:

The user interface is intuitive and clean, making campaign setup, tracking, and reporting much easier compared to some other DSPs. Review collected by and hosted on G2.com.

1.Reporting Delays:

Reporting isn't always real-time, and there can be delays in accessing full performance data—particularly for CTV and video campaigns.

2. Creative Approval Delays:

Creative review and approval processes can sometimes take longer than expected, which affects launch timelines. Review collected by and hosted on G2.com.

Support team is very prompt and informational. Review collected by and hosted on G2.com.

Not much to dislike, perhaps some teams are fragmented and need to communicate more with each other. Review collected by and hosted on G2.com.

th UI and UX stands out with additional benefit of working with yahoo properties Review collected by and hosted on G2.com.

The performance is not the best all-time especially with the dashboard during data retrieval Review collected by and hosted on G2.com.

The campaign performance and ease of use if great and also the ability to track conversions nad reporting make a go to platfrom Review collected by and hosted on G2.com.

The cost is a bit high and the Yahoo bots that check the creatives regularly for quality and policy caused issues with clients in the past.

Like Hotjar detects it as bot traffic and are not happy about it Review collected by and hosted on G2.com.

Easy to look through on the same page for ads Review collected by and hosted on G2.com.

In metrics, the budge is not displayed on the Advertisers colums. Review collected by and hosted on G2.com.

Easy to set up and use. UI is straightforward to navigate with multiple shortcuts and previews. Customer support is friendly and they have some good ideas on how to optimize campaigns. Review collected by and hosted on G2.com.

Having to log in every day, with the 2-factor auth. Random crashes, reports sometimes take a while. Not having the option to create overlapping segments. Review collected by and hosted on G2.com.

Verizon Media DSP is very user-friendly, has very little UI latency and is good for analytics purposes. Review collected by and hosted on G2.com.

Verizon Media DSP is sometimes laggy and takes a lot of time to fetch the required the data from reporting dashboard. Review collected by and hosted on G2.com.

The platform is really smooth to work on because of it easy go UI and also the options you get to target audience on it and navigation is super easy. Review collected by and hosted on G2.com.

We have to target the audience at all the line item levels which is time consuming. It would be really great if we can target at the campaign leave where it gets applied to all the line items, which could really save time. Review collected by and hosted on G2.com.

I like the user experience and believe that the trafficking is made simple Review collected by and hosted on G2.com.

Didn't like the inability to navigate back to campaigns easily in the dashboard Review collected by and hosted on G2.com.

Not much. The only attraction to the platform over the years is direct access to Yahoo properties including Yahoo Email. Review collected by and hosted on G2.com.

Most of the things. Have been using this platform since it was Yahoo Gemini, then Oath then Verizon and at some point hoped there was a light at the end of the tunnel for the UI/UX...alas that is not to be.

I actively ask all the sales in our agency to not use it or promote it to clients in any way. The platform is hard to use, targeting is very meh compared to things like TTD, StackAdapt, and others. The support is non-existent and feels like Verizon either needs to take it seriously or kill this product off already. Review collected by and hosted on G2.com.