--- title: Kochava Reviews meta_title: 'Kochava Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 137 reviews by the users' company size, role or industry to find out how Kochava works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 137 scale: '5' date_modified: '2026-08-10' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # Kochava Reviews **Vendor:** Kochava **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 137 ## About Kochava Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally. ## Kochava Pros & Cons **What users like:** - Users value the **responsive and helpful customer support** provided by the Kochava team for resolving queries effectively. (6 reviews) - Users value Kochava's **accurate cross-device attribution** capabilities, enhancing campaign measurement and optimization across multiple platforms. (5 reviews) - Users value the **data granularity** of Kochava, appreciating the extensive availability and exceptional customer support. (5 reviews) - Users appreciate the **deep data insights and robust analytics** of Kochava, enhancing their understanding of user behavior. (5 reviews) - Users find Kochava's **intuitive user interface** enhances data management and analysis, making the process straightforward and efficient. (5 reviews) - Dashboard Customization (4 reviews) - Features (4 reviews) - Support Availability (4 reviews) - Tracking Features (4 reviews) - Dashboard Usability (3 reviews) **What users dislike:** - Users find the **poor UI** of Kochava challenging, making navigation and report generation frustratingly complex. (6 reviews) - Users find **complex features** of Kochava challenging, complicating tasks like custom queries and data extraction. (5 reviews) - Users feel that Kochava's platform is **not intuitive** , leading to confusion and complications in navigation and reporting. (5 reviews) - Users find Kochava's **UX improvements necessary** due to its clunky interface and non-intuitive reporting processes. (5 reviews) - Users face **limitations in data access and integration** with DSPs, making it challenging to obtain detailed insights. (4 reviews) - Reporting Issues (4 reviews) - Users experience a **steep learning curve** with Kochava, especially when trying to integrate with DSPs and advanced features. (4 reviews) - Complexity (3 reviews) - Data Management (3 reviews) - Users report **data management issues** , specifically with user additions and limited historical retention data. (3 reviews) ## Kochava Reviews ### 1. Exceptional Support, Room For Innovation **Rating:** 4.0/5.0 stars **Reviewed by:** Mike T. | Staff Marketing Operations Manager **Reviewed Date:** March 25, 2026 **What do you like best about Kochava?** I find their customer service to be incredible and appreciate the partnership they facilitate. Their reps are incredibly helpful, always willing to jump on calls whenever needed to think through complex problems and build out custom solutions. It's unmatched in this industry. **What do you dislike about Kochava?** Kochava does seem to be behind sometimes on more innovative solutions, especially for the mobile app install industry. The focus on providing a variety of services for different marketers and working towards an omni-channel solution might mean they leave behind some other core-initiatives. At times, our ad platforms look to Kochava second, third, or even last to support beta products or other needs because Kochava has to deprioritize them. **What problems is Kochava solving and how is that benefiting you?** Kochava gives us a clearer picture of our media campaign impacts, helping attribute engagement signals to in-app installs and events. This helps us understand where to invest more and how campaigns contribute to platform growth. ### 2. Effective Attribution with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Denice L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Kochava?** I think the best thing about Kochava is their customer success team. They're super responsive and nice people to work with. Kochava helps our clients have one source of truth, as they compare our performance with our competitors. It alleviates work that would've fallen onto my company. I use the postbacks that I receive from Kochava the most, as it allows me to see how well different placements and creatives are performing in a campaign. **What do you dislike about Kochava?** Their sales team is constantly trying to sell their products to my company's sales teams behind our partnerships team's backs. **What problems is Kochava solving and how is that benefiting you?** Kochava helps our clients compare our performance to competitors, serving as a single source of truth. It alleviates work for my company and allows me to see placement and creative performance in campaigns through postbacks. ### 3. Fantastic MMP for campaign tracking with first-class customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2026 **What do you like best about Kochava?** Kochava is a fantastic MMP that helps us track our campaigns, integrate spends, and provides fantastic customer service. **What do you dislike about Kochava?** Sometimes the help articles are written in a cumbersome/understandable way, and the impact of individual options is not clearly explained. **What problems is Kochava solving and how is that benefiting you?** We use Kochava as an MMP for Android / iOS campaign tracking, deep linking, push notifications, app traffic analysis. ### 4. Mobile Measurement Success with Kochava **Rating:** 4.0/5.0 stars **Reviewed by:** Emily J. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Kochava?** The Kochava support team is responsive and helpful when we have any and all questions. Always open to double check our work and provide recommendations for the best set-up. **What do you dislike about Kochava?** Pulling reporting can be confusing since you can only see certain metrics from certain pre-set reports and it can take time to figure out the proper set-up. There is option not an option to save custom reporting templates. **What problems is Kochava solving and how is that benefiting you?** Tracking our mobile app campaigns which in turn allows us to measure key metrics needed for our team goals. ### 5. Strong Data Management and Analytics for Defining Attributes and LTV **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Kochava?** I most liked the data management and analytical side of Kochava - it really helped define certain attributes and our LTV **What do you dislike about Kochava?** I didn't dislike anything in particular it was all pretty useful. **What problems is Kochava solving and how is that benefiting you?** Retention and LTV **Official Response from Kimberly Manning:** > So glad to hear you are finding our tools helpful for defining attributes and LTV. Thank you for taking the time to share your positive experience! ### 6. Exceptional ease of use with very useful analytical tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Kochava?** Kochava has exceptional customer service whenever I have any data related questions or am in need of assistance writing custom queries. The ability to write custom queries also allows users a lot of flexibility to pull necessary data. **What do you dislike about Kochava?** Retention data for install and purchase complete events is limited and would love to be able to pull histoical data from further back. **What problems is Kochava solving and how is that benefiting you?** Currently we depend on Kochava to pull data related to our CTV performance. The attribution methodolody that Kochava has allows us to have accurate results on how well each app and network drives purchases and installs. ### 7. Kochava - Good Support Team, More Tech Advancements Needed **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph A. | Digital Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Kochava?** Really nice staff who assist to solve business problems. **What do you dislike about Kochava?** Some new product rollouts take some time to develop and roll out into market. **What problems is Kochava solving and how is that benefiting you?** How to have one source of truth for paid media advertising across the digital ecosystem. ### 8. good data, but hard to get stuff when you have to always use SQL queries **Rating:** 4.0/5.0 stars **Reviewed by:** Khang T. | Senior Mobile app developer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Kochava?** straightforward interface easy to use SDK **What do you dislike about Kochava?** every time I need to review the data, I have to remember how to write the queries I need in order to do what I need to do. I have saved queries but still complicated to look through the tables and understand. **What problems is Kochava solving and how is that benefiting you?** not sure ### 9. Good cost benefit **Rating:** 4.0/5.0 stars **Reviewed by:** Alexandre D. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Kochava?** Kochava has a great cost benefit when compared to similar tools. They have a Fraud Console that really helps to detect fraudulent campaigns, and it's included in the plan. Their customer support is really good and always available. **What do you dislike about Kochava?** I think they should improve the UX in general. Some processes are not so intuitive, and although they have great customer support it would be better if things were self explanatory. The reports could really benefit from a UX improvement. **What problems is Kochava solving and how is that benefiting you?** The main reason we use Kochava is for Mobile Attribution. It helps us get a overview of which campaigns are bringing new users and also to evaluate how they are engaging post install. **Official Response from Team Kochava:** > Thank you for your positive feedback on our cost benefit and Fraud Console. We appreciate your feedback on the UX and reports, and we will take it into consideration for future improvements. If you have any specific suggestions for improving the user experience, please connect with us at support@kochava.com, we'd love to hear them! ### 10. Good mobile app insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Kochava?** App insights, particularly around attribution. **What do you dislike about Kochava?** Custom query is really hard to use, no historical data in UI, and API connection for data export is not good **What problems is Kochava solving and how is that benefiting you?** Mobile attribution - its always challenging with Mobile but at least Kochava gives us some insights so we are not flying blind ### 11. Great tool to understand marketing impact on your app **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Kochava?** Ability to accurately track performance from our paid acquisition campaigns **What do you dislike about Kochava?** Learning curve can be steep at the beginning given the extensive range of tools and data points available **What problems is Kochava solving and how is that benefiting you?** Track performance from our user acquisition campaigns **Official Response from Team Kochava:** > It's great to hear that Kochava is helping you track performance from your user acquisition campaigns. We're committed to providing valuable insights and tools to support your marketing efforts. If you have any specific suggestions for improving the support or training materials to minimize the learning curve, please connect with us at support@kochava.com, we'd love to hear them! ### 12. A small but mighty data aggregator **Rating:** 4.0/5.0 stars **Reviewed by:** drea g. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Kochava?** Kochava was, in most part, very easy to use and integrate into our workflow. In instances where we needed custom support, whether it be reporting or dashboard development, Kochava had a responsive team that was ready to lend a hand. **What do you dislike about Kochava?** There are some limitations with the platform that made it difficult at times to get granular information, but in almost all instances, a Kochava team member was able to get the information we needed. **What problems is Kochava solving and how is that benefiting you?** Kochava has helped with giving us the ability to sort and analyze years worth of data. It broke out our most important app events into data points that were easy to understand and valuable when making business decisions based on performance. **Official Response from Team Kochava:** > Thank you for sharing your experience with Kochava. We're glad to hear that Kochava has been easy to use and integrate into your workflow. We understand the importance of reporting and data accessibility. Please continue to lean on the Kochava Team for support as you need it! ### 13. Good and effective **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Kochava?** Easy to setup, has several docs available to help you and a detailed API to import into any project using Brightscript, Java, Swift and more. Customer support and Tech support easly availale. **What do you dislike about Kochava?** Not that I dislike but would like them to give more details in the docs about triggering events and registering they give multiple examples but leaves you guessing which one is the right event to implement. **What problems is Kochava solving and how is that benefiting you?** Keeps good accruate track of referals. Urls with special data. Kept track of downloads and purchases with good analytics. **Official Response from Team Kochava:** > Thank you for sharing your positive experience with Kochava. We understand your suggestion for more detailed documentation on triggering events, if you are able to share specifics with our support team at support@kochava.com, we'd love to incorporate your feedback directly into our support documentation. ### 14. App Tracking worked but with a few issues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Kochava?** We were able to track android and iOS app downloads with accuracy, however off the beginning we had an issue with iOS tracking, weirdly it worked itself out somehow. Overall it's a good platform that is easy to navigate, works as intended. **What do you dislike about Kochava?** From a programmatic standpoint, its very difficult to link with a DSP. The process to figuring out how to do it was very difficult, meanwhile for social platforms they were able to do it very easily. It would be nice if it was more ready to integrate with DSP. **What problems is Kochava solving and how is that benefiting you?** Kochava allowed us to have a side KPI of app downloads, we cannot track this in other platforms so it added an extra addition to our weekly reporting, and showcased mobile inventory nicely. **Official Response from Team Kochava:** > Thank you for your feedback. It's great to hear that Kochava has helped you track app downloads accurately and provided an easy-to-navigate platform. We apologize for the challenges you faced in linking with a DSP. If you are able to share more specifics with our support team at support@kochava.com on the DSP you are looking to integrate with, I am confident we can find a solution for you. ### 15. Competitive mobile attribution product **Rating:** 3.5/5.0 stars **Reviewed by:** Mahinder R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Kochava?** Easy to build deeplinks and across mobile ecosystem and attribution. **What do you dislike about Kochava?** Some features are diificult to comprehend and use. e.g. extracting UTM from shortend URLs **What problems is Kochava solving and how is that benefiting you?** I can track analytics and attribution by platform, combine efforts on marketing and dev across devices. This really helps serve cohesive customer experience. **Official Response from Team Kochava:** > We're glad to hear that you find our deeplinking and attribution features easy to use, ensuring a cohesive customer experience from your marketing efforts. We appreciate your feedback about the challenges in using certain features and our support team at support@kochava.com would love to get more details from you to help improve our platform. ### 16. Nice interface and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Javier Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Kochava?** The ability to download raw data and the breakdown data level of the attritubution. **What do you dislike about Kochava?** Landing Pages, I don't see how do they apply to our business. **What problems is Kochava solving and how is that benefiting you?** Mainly attribution and the use of smartlinks for either iOS or Android Apps. **Official Response from Team Kochava:** > It's great to hear that Kochava is helping you with attribution and the use of smartlinks for your iOS or Android apps is additive to your marketing efforts. We strive to provide solutions that benefit our clients, and we're pleased to hear about your positive experience. In terms of Landing Pages, please connect with us at support@kochava.com so that we can ensure you are getting what you need from our tool. ### 17. Our source of truth for mobile acquisition **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2023 **What do you like best about Kochava?** Kochava brings the insight that we need for our performance marketing efforts. The customer support team is top-notch, providing quick feedback on questions ranging from data queries to problem solving. **What do you dislike about Kochava?** Heavy reliance on tech developers. Some of our progress has slowed because of updates that our internal tech team needs to execute on. **What problems is Kochava solving and how is that benefiting you?** Kochava brings clarity to determining our true cost per acquisition on mobile. **Official Response from Team Kochava:** > We're thrilled to hear that you find Kochava's insights valuable for your performance marketing efforts. Our customer support team is dedicated to providing quick and helpful assistance for all your queries and would love to understand how we can improve alignment with your development team to minimize impacts. Let support@kochava.com know how we can strategize together to continue your success! ### 18. Helpful people, but not always the best platform to work with **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Kochava?** Customer service has been generally pretty good. And their insights/analytics team has been really solid. **What do you dislike about Kochava?** The platform itself is slow and clunky to use **What problems is Kochava solving and how is that benefiting you?** Kochava helps us attribute app installs and actions to our paid media campaign. **Official Response from Team Kochava:** > We are grateful for your feedback and are happy to hear that you have had positive interactions with our customer service and analytics team. We acknowledge your concerns about the platform's speed and usability and are committed to making improvements to provide a better user experience. If you have any specific suggestions for improving the user experience, please connect with us at support@kochava.com, we'd love to hear them! ### 19. SDK works decently well for Analytics + Deep Linking **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2023 **What do you like best about Kochava?** The SDK is straightforward to use (on Android) **What do you dislike about Kochava?** The documentation is a little clunky to navigate/understand. **What problems is Kochava solving and how is that benefiting you?** Helping marketing achieve deep linking related goals **Official Response from Team Kochava:** > It's great to hear that the Kochava SDK is helping you achieve your deep linking related goals. If you are able to share specifics with our support team at support@kochava.com, we will definitely take your feedback into account and work on making the necessary updates to our documentation. ### 20. Kochava has built a platform that provides end users with autonomy paired with quality service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Kochava?** I've worked with various POCs and their customer service has always been very personal and helpful. Their platform also allows for dynamic and detailed data pulls. **What do you dislike about Kochava?** Their platform is not the most intuitive and a bit outdated. Various components have broken from time to time without notice. You can't easily export reports in Analytics. **What problems is Kochava solving and how is that benefiting you?** Kochava handles last click attribution for us, plus provides with the query functunality to build custom reporting for channel value optimizations and troubleshooting. ### 21. Easy setup and ease of use on DSPs **Rating:** 4.0/5.0 stars **Reviewed by:** Travis H. | Senior trader, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Kochava?** I like how easy it is to connect, get data, and push data to the DSP of our choice. They have so many integrations, it helps a lot when trying to connect datapoints together from apps. **What do you dislike about Kochava?** The UI is a bit confusing, as it shows a lot of information. Their knowledge portal is a bit hard to use to find the correct information, although once the information is found, it's complete. **What problems is Kochava solving and how is that benefiting you?** With Kochava, we're able to pull app data into DSPs and sources of our choosing, to gain insights from the app data. We're also able to attribute mobile actions to marketing efforts. ### 22. Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Kochava?** Kochava is an extremely complex product so the support that their team has provided to my team has been extremely helpful in understanding how to use Kochava. **What do you dislike about Kochava?** The terminology on Kochava can be a bit confusing when understanding where different views and services live on the interface. **What problems is Kochava solving and how is that benefiting you?** Kochava allows us to track events that our ads are driving which cannot be tracked by the platforms we are advertising on. ### 23. Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Kochava?** The analytics and tracking for smartlinks are helpful in assessing marketing performance **What do you dislike about Kochava?** The analytics interface is clunky, it's annoying that it resets whenever the page refreshes **What problems is Kochava solving and how is that benefiting you?** Marketing analytics tracking -- we are able to determine where to put more of our marketing resources ### 24. Analyst **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2021 **What do you like best about Kochava?** The platform design and fast data export **What do you dislike about Kochava?** some charts cannot export to all raw data **What problems is Kochava solving and how is that benefiting you?** Data discrepancy match and audience list review **Official Response from Team Kochava:** > Thanks for your review of Kochava in 2021! Your review is now expiring; would you consider clicking through to update your review so it continues to be in the results? Thank you! -Team Kochava ### 25. It's quite a complicated platform which is very complex but give it some time and you will learn it. **Rating:** 3.5/5.0 stars **Reviewed by:** Matthew U. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2020 **What do you like best about Kochava?** There is a lot of customisation and personalisation available. You are able to create many different things depending on what you need Kochava for. You also have the ability to create different campaigns for apps. Lastly, my favourite is the reporting ability. You are able to create custom dashboards and you can show a lot of what you need to know. **What do you dislike about Kochava?** It's such a complex product which requires a lot of time and training to get used to. There are so many things you can do with Kochava and it can get quite overwhelming. Depending on how many apps or how big your client is then that's when it can also get overwhelming. **Recommendations to others considering Kochava:** Firstly make sure that you know what you need Kochava for. There's a lot of integration possible so it will open up the door for a lot of possibilities. Make sure you also devote a lot of time to understanding the platform. There's heaps of support articles out there but nothing beats practice, testing and learning. **What problems is Kochava solving and how is that benefiting you?** We are trying to track our app installs, registrations, and transactions. It's not perfect but it works. ### 26. Kochava App Review **Rating:** 4.0/5.0 stars **Reviewed by:** Matt D. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2020 **What do you like best about Kochava?** Covers all the partner integrations for our primary channels. Kochava has helped us to better understand the effectiveness of channels in driving app downloads and engagement. We have heavily leans on Kochava to understand audience behaviour, build and segment audiences and push into our various activation platforms. The other key benefit from rolling out Kochava has been the reduction in number of partners SDK's we've has to implement across our apps, reducing the workload on development teams and resulting in a more stable app experience. **What do you dislike about Kochava?** Steep learning curve for set up was challenging and required quite a lot of support from the team at Kochava. For any new partner and tracking setup there are is quite an extensive process of partner integration and building trackers. To further complicate the process the requirements for many partners are slightly different and the support information on the Kochava site wasn't always clear. **Recommendations to others considering Kochava:** Kochava has been a fantastic tool in our analytics and attribution arsenal. Would highly recommend considering Kochava for anyone who runs multi-channel app acquisition and engagement campaigns. **What problems is Kochava solving and how is that benefiting you?** Holistic attribution and analysis across our campaigns. Previously we were relying on various partners for acquisition and re-engagement measurement which resulted in duplication in reporting. The other main benefit has been the ability to build complex audience segments based on in-app behaviour to support our remarketing efforts. Through building audiences and pushing to activation platforms we've been able to reduce our reliance on acquisition activity. ### 27. User Experience of the Kochava Dashboard **Rating:** 3.5/5.0 stars **Reviewed by:** Uday V. | Software, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Kochava?** We have around 50+ Apps that are managed by my team from engineering perspective. The dashboard has good search functionality for searching the different Apps. And good filters for finding out the different events for each platform , app etc. Also Kochava Smart Links are super helpful in redirecting the user to particular screen/page from Marketing and Promotional Campaigns. **What do you dislike about Kochava?** We have two flavors for each App, PROD and Non PROD. Currently we add "PROD" and "Non PROD" in the name of the App. It would be great, if Kochava can automatically provide this option for PROD and Non PROD versions of the App, instead me having to create it manually every time. Also, it would be great, if Kochava has option to create both Android and iOS platform Apps with single click, instead of creating each manually separately. I understand, both platforms have different set of properties to be set, but that should be editable post the creation of the Apps. I noticed the events were taking 30 mins to show up. It would be great, if the events are real time. **Recommendations to others considering Kochava:** Kochava is easy to start with and very clean documentation on technical integration And good support for any technical issues. And response time is decent enough. **What problems is Kochava solving and how is that benefiting you?** From engineering perspective, we are looking at customer acquisition and our marketing team is using Kochava to market and track the App installs from various Campaigns like FB promotional campaigns etc ### 28. Strong Mobile Attribution Partner For Reporting & Event Analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Kochava?** The reporting layout for Event, Funnel, and LTV in the UI is easy to quickly review and show to clients. It's easy to pull raw reporting for further analysis as well. With paid accounts, the customer service team responds very quickly to emails or even jumping on a call to review any issues. **What do you dislike about Kochava?** Documentation on set up and integration with other platforms could be clearer. In my experience, most clients struggle with initial set up even with the support of the Kochava team and I'd like to work with Kochava to expedite the set up process. **What problems is Kochava solving and how is that benefiting you?** Largely using Kochava for mobile attribution across publishers and analyzing LTV of mobile app users compared to desktop or mobile web users. We also use Kochava to understand where users fall off in the app flow and where we could improve the app experience. ### 29. Powerful Mobile Marketing Platform, But With Some Confusing Features **Rating:** 4.0/5.0 stars **Reviewed by:** Zack S. | Senior Business Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about Kochava?** I love how Kochava lets me view every detail about my mobile app campaigns. The reporting interface is quite robust, and their algorithms remove fraudulent activity (which is a huge issue in the mobile world) from the data. When I've had to deal with the Kochava support team, they are responsive and friendly. **What do you dislike about Kochava?** Kochava has so many menus and options that the navigation can be a bit challenging. I have had to spend 15+ minutes just figuring out how to find my advertising tracker IDs, which I feel should be something simple. The query tool also has some shortcomings, such as note allowing users to use the DISTINCT feature. **Recommendations to others considering Kochava:** I can't speak much to other MMPs, but Kochava is likely a good choice for most organizations doing mobile advertising. **What problems is Kochava solving and how is that benefiting you?** My company is using Kochava to track our mobile app advertising efforts on Google UAC and Apple Search Ads. Kochava has allowed our team to track many different custom conversion events within our app, which is key to judging success. **Official Response from Seth Turnlund:** > Hello Zack! Thanks for taking the time to write a review, and we are glad that you find value in our fraud tools and our supportive team! In regards to our UI, we are constantly trying to find the balance between robust functionality and a simple interface; we appreciate the feedback, and will submit it to the team for review for future changes. In regards to Query, we recently updated its functionality to allow for more "Standard" SQL syntax to be used, allowing for statements such as DISTINCT. Simply select "Standard" in the "SQL Dialect" selection box. Thanks again, and never hesitate to send question or comments to us! ### 30. One of the better MMPs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2020 **What do you like best about Kochava?** Lots of customization and data pulls available **What do you dislike about Kochava?** The user interface isn't extremely user friendly or pretty **What problems is Kochava solving and how is that benefiting you?** Solving the problem of holistic mobile marketing, analytics, and attribution. Realizing which channels are most efficient, and where users are dropping off within the app ### 31. Accurate Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Mackenzie B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** I like that Kochava provides metrics that are more accurate than UI data. **What do you dislike about Kochava?** I do not like that Kochava has a time lag in which data is uploaded into the platform. **What problems is Kochava solving and how is that benefiting you?** I am getting more actionable insights that I can rely on due to the accurate data! ### 32. Pretty simple to use but can get slow if it has too much information saved for your account **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** Easy to bulk-copy to do edits to URLs, for example. **What do you dislike about Kochava?** It's not as user friendly as you would like. Not as intuitive to use either. Also, it can get slow if your account has a lot of information stored. **Recommendations to others considering Kochava:** Be patient and don't refresh the page constantly. Let it do it's thing. **What problems is Kochava solving and how is that benefiting you?** Our account uses it mainly for tracking, so this is our main benefit ### 33. Kochava App Analytic Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jeff B. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Kochava?** I like the media channel integration to pull in different sources of traffic and funnel them down to show the customer journey **What do you dislike about Kochava?** The output reports do not give a visual that executives can digest. **What problems is Kochava solving and how is that benefiting you?** We are solving tracking of app installs and the sources that contribute to these installs ### 34. Excellent customer service and very stable platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2020 **What do you like best about Kochava?** Customer service is top notch and the technical services team is best in class **What do you dislike about Kochava?** limited amount of UI dash boarding, if you are ingesting the data and building your own internal dashboards its perfect but if you are relying on their tool to build dashboards in the UI it is very limited. **What problems is Kochava solving and how is that benefiting you?** fraud and attribution ### 35. Measurement for TVE/OTT apps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Kochava?** Excellent client service--always available to dive in and troubleshoot. **What do you dislike about Kochava?** Dashboard can sometimes be tricky to navigate but several recent improvements have made it more seamless. **Recommendations to others considering Kochava:** Test and learn. Consult frequently with support team with any questions/troubleshooting. **What problems is Kochava solving and how is that benefiting you?** Full funnel, 360 attribution--allows for quick optimization and a better understanding of media performance ### 36. Decent **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Kochava?** Reporting and creating smartlinks is very easy. **What do you dislike about Kochava?** Setup is convoluted. I've experienced many glitches and bugs in the past. **What problems is Kochava solving and how is that benefiting you?** Primarily we use it to attribute installs across search and social. We also use it to create smartlinks. ### 37. Overall very Good Experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** Easy to implement & Mobile SDK friendly Social integration Consolidated End-to-end marketing solution. **What do you dislike about Kochava?** There is nothing I can point from user stand point. **What problems is Kochava solving and how is that benefiting you?** Cross-Device Identity Push Notifications & SMS Messaging Event & Scheduled Push Deep Linking ### 38. Kochava is as awesome tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** You can track and know all the key detail about mobile app campaigns.In additional to the basic KPIs it is letting you to track audience engagement and active users on the respective mobile platforms. A/B Testing and Cohort analysis can be performed as well. **What do you dislike about Kochava?** Ver few cons: No way to track marketing spending easily within Kochava. API can be improved for adhoc analysis **What problems is Kochava solving and how is that benefiting you?** Dashboard can be better. ### 39. Solid attribution and analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2020 **What do you like best about Kochava?** Attribution is reliable and numerous dashboards make reviewing high-level data quickly quite easy. **What do you dislike about Kochava?** The campaigns and segments structure can get confusing and seems unnecessary. **What problems is Kochava solving and how is that benefiting you?** Helps monitor daily volume and optimize our campaign spending to bring in highest ROAS users. The funnel visualization tools are also useful for improving CR. ### 40. Associate Media Director **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Kochava?** Pulling reporting in real time and the dashboards make it helpful for quick campaign performance. Campaign setup and tracking is pretty straight forward. **What do you dislike about Kochava?** The UI seems to change regularly and our team often has to learn the new UI on our own or recieve the updates by just logging in. **What problems is Kochava solving and how is that benefiting you?** Attribution for acquisition and awareness campaigns. ### 41. Easy to use interface for marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Kochava?** Simple interface, easy / quick navigation **What do you dislike about Kochava?** I can't get a lot of detailed reporting. **Recommendations to others considering Kochava:** If you want something easy to use, this is the right tool **What problems is Kochava solving and how is that benefiting you?** I was able to figure out which creatives and publishers were driving the most conversion activity, which helped me optimize my mobile in-app measurement campaign. ### 42. Great product & supporting staff, easy to set up & integrate & handy self servicing tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** Self service tools & reporting & multiple integrations **What do you dislike about Kochava?** Less appealing UI, sometimes hard to navigate **What problems is Kochava solving and how is that benefiting you?** Mobile measurement ### 43. Useful for audience targeting when running Mobile In-App Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer ZG E. | Senior Analyst, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2018 **What do you like best about Kochava?** It was useful to track monthly active users while using Kochava as it helps detect audience engagement via mobile in app activities and is useful for audience targeting purposes **What do you dislike about Kochava?** We were set to receive data sets weekly from Kochava but unfortunately we had trouble receiving them consistently every week which delayed our work. **What problems is Kochava solving and how is that benefiting you?** Due to some technical issues on the platform we reported wrong numbers to the client and optimized accoridng to the wrong numbers, Kochava told us about the technical issue 2 weeks later which is a very long time in advertising world. **Official Response from Seth Turnlund:** > Hello Jennifer, Its great that overall you found a lot of value in our tool; we work hard to ensure that we have the best service in the industry. Data integrity and transparency are foundational for us, both in our process as well as in our results. In your case it sounds like we were not responsive enough for you and your team, and it generated some frustration. We will work hard to ensure this doesn't happen again. Please let us know if there is anything we can help with in the future, and never hesitate to reach out to us with questions or comments. Thanks again for the review! ### 44. Great for segmenting demographics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Kochava?** The audience insights features, which allows users in all different demographics and methods of usage (age, gender, through the app, etc). **What do you dislike about Kochava?** Not much I dislike, given that I primarily use the audience insights aspect of Kochava. Occasionally, it'd be nice to have autonomy concerning the size of the desired target audience. **Recommendations to others considering Kochava:** They have customer service readily available on their website through a chat feature! **What problems is Kochava solving and how is that benefiting you?** I'm getting data with Kochava that I wouldn't be able to find anywhere else, such as screen dimensions and apps downloaded of certain devices. **Official Response from Seth Turnlund:** > Hello! Thank you for taking the time to review our platform; we are glad you find value in how accessible our data is! We'd love to understand more about how to make audience size selection easier; feel free to reach out with suggestions. We really do value and consider client feedback: its how we became the company we are. Thanks again for taking the time! ### 45. Kochava Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about Kochava?** Tracks and ties users across devices and platforms. Provides holistic and revenue data in one single dashboard. **What do you dislike about Kochava?** Our free trial was problematic, the onboarding process could have been better. **What problems is Kochava solving and how is that benefiting you?** It provided the reach of television which brought top publishers and savvy advertisers which gave us efficient audience targeting. It tracked the lifetime value of all our users which is important in our line of work. **Official Response from Seth Turnlund:** > Thank you for candid feedback; and I'm glad you found a lot of value in the Kochava platform. We are always looking to improve both our product and our customer service. Apologies for the issues with your trial, but we appreciate that you ended up giving us a shot anyways and ended up getting great use out of our product! Again, thanks for taking the time, and never hesitate to reach out with questions or comments. ### 46. Kochava Review **Rating:** 3.5/5.0 stars **Reviewed by:** Jonathan A. | Business Analyst // Operations Lead, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2018 **What do you like best about Kochava?** Integration, both initial SDK and partner, is seamless **What do you dislike about Kochava?** No way to track spend easily within Kochava **Recommendations to others considering Kochava:** Consider what you plan to use with the data, do you want to track it, optimize it? Consider this before choosing an MMP **What problems is Kochava solving and how is that benefiting you?** Kochava was used as our MMP of choice and works very well with the exception of reporting. For this we have to export the data (Again, seamless) and mold the data with a different product. **Official Response from Seth Turnlund:** > Hey Jonathan, Thanks for taking the time to write a review, and we're glad you found our integration process seamless and easy. We completely understand the importance of tracking campaign spend alongside attribution. This is why over the last couple years we developed one of the leading Cost and ROI tracking systems! We are integrated with every major network's cost reporting API, allowing us to gather spend data directly from their servers. Our cost tracking has become a major part of our platform, and setup is just as seamless as our SDK integration. Thanks again for taking the time to write a review, we rely heavily on client feedback. ### 47. helpful, intuitive platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2019 **What do you like best about Kochava?** easy to pull all of the metrics i may need based on my campaign's kpi's **What do you dislike about Kochava?** can be a bit cumbersome to dig through all of the options **What problems is Kochava solving and how is that benefiting you?** measuring advertising success against app kpi's ### 48. If You're Going To Use It, Pay For It **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2018 **What do you like best about Kochava?** Customer Support is great if you have a paid version! It is really helpful being able to see all of an apps' performance from different channels in one place through the analytics tool or event reporting. **What do you dislike about Kochava?** Inconsistent responses from customer support for customer's on free version. I also wish there were other options for conversion attribution besides last click. **What problems is Kochava solving and how is that benefiting you?** Tracking in-app actions for apps advertising on AdWords and Apple Search Ads. ### 49. Kochava **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2018 **What do you like best about Kochava?** simple to implement on page and on mobile app **What do you dislike about Kochava?** the UX is not so simple for first users, i noticed them to take a while before getting confident in using Kochava, some ppl never get confirdent. **Recommendations to others considering Kochava:** easier user experience and insights more clear for first users. **What problems is Kochava solving and how is that benefiting you?** mobile app: we couldn't track events like 5 min sessions, 10 min sessions, registrations,etc. Thanks to Kochava we could implement trackers on the app and track all those events. ## Kochava Discussions - [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment - [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 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[Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) - [Vivo](https://www.g2.com/products/vivo/reviews) - [Wavemaker](https://www.g2.com/products/wavemaker-wavemaker/reviews) - [X](https://www.g2.com/products/x/reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) - [Yeahmobi](https://www.g2.com/products/yeahmobi/reviews) - [Yelp Advertising](https://www.g2.com/products/yelp-advertising/reviews) - [Yelp for Business](https://www.g2.com/products/yelp-for-business/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) ## Kochava Features **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Optimization** - Icon Testing - A/B Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Third-Party Integrations - Click Tracking - Time on Site Tracking - ROI Tracking - Visitor Tracking - Conversion Tracking - Campaign Management **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery - ASO Reporting **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules - Email Alerts - Activity Monitoring - Social Media Monitoring - VPN Detection - Bot Detection **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking - Multi-Campaign **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking - Sentiment Analysis **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Campaign Analytics - Geolocation - Performance Metrics - Session Recording - Activity Dashboard - Threat Intelligence - Reporting & Statistics - Website Analytics - AI Copilot - Device Fingerprinting - Web Traffic Reporting - API - Real-Time Analytics - Mobile Access - GDPR Compliance - Keyword Analysis - Generative AI - Bot Mitigation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Competitor Monitoring - Keyword Rank Tracking - Benchmarking - AI Copilot - Generative AI - Reviews Management **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning - AI/Machine Learning - Scenario Planning **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Variation Testing** - A/B Testing - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Kochava Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (723 reviews) - [Singular](https://www.g2.com/products/singular/reviews) - 4.6/5.0 (519 reviews)