The Trade Desk Reviews & Product Details

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

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The Trade Desk

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The Trade Desk Community

Languages Supported

German, English, French, Hindi, Italian, Japanese, Korean, Marathi, Dutch, Spanish, Swedish, Tagalog, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional)

Product Description

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.

Overview by

Sarah Robin

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

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The Trade Desk Integrations

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The Trade Desk Media

Campaign spend, performance, and activity

Recommendations for your ad group. These recommendations are based on your ad group's settings, performance, and platform best practices. Use them to quickly access areas of the platform to improve performance.

Discover third-party data segments with high Relevance and Value scores to add to an audience. Select multiple segments to bulk add them to an audience.

Research finds omnichannel campaigns outperform multichannel on every metric measured

Your 3‑step guide to implementing impactful omnichannel campaigns

In the driver’s seat with AI

Unlock better campaign performance with the Decision Power and Relevance metrics

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Nabin K.

Activation Executive

Mid-Market (51-1000 emp.)

10/6/2025

"Trade Desk provide us more premium inventory and the interface is customer focused."

3.5/5

What do you like best about The Trade Desk?

My overall experience has been very customer-focused. I am able to set up various Display and Video campaigns efficiently and optimize them to achieve the overall campaign goals. Additionally, the Trade Desk representatives are always very responsive. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

In some cases, the data fees end up being higher than the total media cost, which is frustrating. For my campaign, I used display ads with Experian data and a custom audience, but the technology fees turned out to be extremely high. Review collected by and hosted on G2.com.

What problems is The Trade Desk solving and how is that benefiting you?

We have successfully reached our target audience, which has enabled us to maximize the ROAS of our campaigns. In addition, the brand safety offered by TTD is outstanding. The georeference targeting and the effective implementation of creative strategies are also contributing to the strong performance of our campaigns. Review collected by and hosted on G2.com.

James S.

Programmatic Account Manager

Enterprise (> 1000 emp.)

5/8/2025

"Best DSP, but sometimes over does it"

4/5

What do you like best about The Trade Desk?

TTD in terms of DSP’s is by far the most advanced and technical one out there. When comparing it to the likes of DV360 and Amazon the platform has a lot more capabilities and is a more streamlined platform when comped to Amazon which mirrors a similar set up Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

There’s two parts of the TTD that can be annoying the first is reporting, any metric you want to pull requires a separate report and what it is named is a mystery. It would be helpful if what the metrics named were universal. The other thing is TTDs constant need to update the platform although this is good once you get use to one system there is a new one you need to learn, I think it would be better if they refined the current one rather than making new ones. Review collected by and hosted on G2.com.

DM A.

Digital Marketing Manager

Small-Business (50 or fewer emp.)

8/6/2025

"Powerful Platform for Programmatic Advertising"

5/5

What do you like best about The Trade Desk?

I really like how much control and transparency The Trade Desk gives me when running ad campaigns. The real-time reporting is super helpful — I can track performance, adjust budgets, and tweak targeting on the fly. It also has a huge range of audience targeting options, and the data integrations make it easy to reach the right users. Overall, it feels like a very powerful and flexible platform once you get the hang of it. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

The biggest downside for me was the initial learning curve the platform can feel a bit overwhelming when you're just starting out. There are a lot of features and settings, and it takes some time to fully understand how everything works together. Also, the user interface isn’t the most intuitive, especially compared to some newer tools. It’s powerful, but not always beginner-friendly. A bit more in-platform guidance or tutorials would definitely help. Review collected by and hosted on G2.com.

What problems is The Trade Desk solving and how is that benefiting you?

The Trade Desk helps me solve the challenge of reaching the right audience at the right time through programmatic ads. Before, it was hard to get full visibility into how campaigns were performing across different channels. Now, with The Trade Desk, I can track everything in real time, optimize based on data, and manage multiple types of campaigns (mobile, display, video) from one platform. This has improved ad performance, reduced wasted spend, and given me much more control and transparency over my marketing efforts. Review collected by and hosted on G2.com.

Ayushi g.

Account Manager

Small-Business (50 or fewer emp.)

8/13/2025

"Amazing Platform"

5/5

What do you like best about The Trade Desk?

I like best about The Trade Desk is its AI driven Kokai platform, which transforms programmatic advertising by making it both powerful and intuitive. Kokai’s advanced AI, built on the foundation of Koa, optimizes campaigns in real-time across channels like display, video, CTV, and audio, delivering impressive results like 43% lower cost per unique reach and up to 84% lower cost per acquisition for brands like Sky. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

Slow Reporting Reports can load slowly, which frustrates users needing quick campaign insights during critical moments.

ome users find the interface, especially the Kokai platform, tricky to navigate, requiring switching between systems like Solimar for certain tasks, which feels inefficient. Review collected by and hosted on G2.com.

Rajat S.

Business Head

Small-Business (50 or fewer emp.)

8/7/2025

"Great platform Awesome Features"

5/5

What do you like best about The Trade Desk?

I have been using The Trade Desk for a while now, and I have to say, it’s one of the most powerful and intuitive platforms I have come across for managing ad campaigns. As someone who’s worked with multiple DSPs, The Trade Desk really stands out for its flexibility and transparency. The interface is clean and user-friendly, which makes navigating through campaign setups and optimisations a breeze, even for someone juggling multiple clients or projects. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

The Trade Desk can be a beast to learn for newbies, and the costs hit hard for smaller budgets. Support can be slow when you are in a pinch, and some integrations with smaller ad exchanges feel clunky, causing frustrating glitches. Review collected by and hosted on G2.com.

What problems is The Trade Desk solving and how is that benefiting you?

The Trade Desk’s focus on the open internet is a big deal for me. Unlike some walled garden platforms, I get access to premium inventory across channels like Connected TV, audio, and display, which gives my campaigns way more reach and flexibility. Unified ID 2.0 is a nice touch, too it feels like they are future proofing for a cookies world while still keeping things effective. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

9/1/2025

"Activating CTV on on TTD"

4/5

What do you like best about The Trade Desk?

Just using TTD to host all the deals we host on a monthly basis, helps to save time but also going back to the client with a wider option plan, as we know we can host it there Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

I've been working with TTD for now close to 3 years, the only issues I had is when activating PMP deals, but now, only activating PG deals on a monthly basis, I have no issues Review collected by and hosted on G2.com.

Tae K.

Programmatic Director

Mid-Market (51-1000 emp.)

6/16/2025

"Trade Desk is one of the top DSPs for executing omnichannel brand campaigns."

3.5/5

What do you like best about The Trade Desk?

I'm impressed with Trade Desk's Frequency Group Goal, Quality Score, and TV Quality Index features. I also like TTD customer service because when I reach out to TTD account manager, they will always respond to me within 5 hours. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

Trade Desk falls short when it comes to AI-driven bid strategies. In multiple performance campaign tests comparing Trade Desk, Amazon, and DV360, we found that Trade Desk struggled to match the conversion optimization capabilities of the other DSPs. Review collected by and hosted on G2.com.

What problems is The Trade Desk solving and how is that benefiting you?

The Trade Desk supports our DOOH engagement efforts by providing insights into how many people visit locations after being exposed to a DOOH campaign. This is especially valuable when there's no brand lift study (BLS) included, as it helps us demonstrate campaign effectiveness to clients. Review collected by and hosted on G2.com.

Princess A.

Search Engine Optimization Specialist

Small-Business (50 or fewer emp.)

8/11/2025

"Powerful Programmatic Advertising Platform with Robust Tools"

3.5/5

What do you like best about The Trade Desk?

The Trade Desk offers a user-friendly interface and powerful targeting capabilities that make it easy to run highly effective programmatic campaigns. The platform provides access to a wide range of inventory, advanced audience segmentation, and detailed reporting tools. I also appreciate the transparency in costs and performance metrics, which helps in making data-driven decisions. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

While the platform is robust, it has a steep learning curve for beginners. Some advanced features can be overwhelming without proper training. Additionally, the pricing model and minimum spend may not be ideal for small advertisers, making it more suited for medium to large-scale campaigns. Review collected by and hosted on G2.com.

Md Sabbir R.

CEO

Small-Business (50 or fewer emp.)

8/5/2025

"Powerful Targeting with a Learning Curve"

3.5/5

What do you like best about The Trade Desk?

I appreciate The Trade Desk's ability to optimize targeting to reach the right audience efficiently. Its real-time reporting and precise targeting options significantly enhance campaign performance. I find the integration with Google Analytics seamless for tracking purposes, and targeting optimizations deliver consistent results. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

I found the setup process to be a bit tricky initially, with many options to align, which made it overwhelming at first. While the tutorials and conducting a small test eventually helped me get the hang of it, the experience could be more beginner-friendly. Specifically, I'd appreciate preset templates and clear targeting guides to simplify the process for new users. Review collected by and hosted on G2.com.

Deyanet M.

Marketing And Public Relations Specialist

Enterprise (> 1000 emp.)

9/2/2025

"My experience with The Trade Desk"

5/5

What do you like best about The Trade Desk?

What I like best about The Trade Desk is its cutting-edge programmatic advertising technology that empowers advertisers to reach the right audience efficiently across multiple channels while prioritizing data privacy and measurable results. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

One potential downside of The Trade Desk is that its platform can be complex for beginners, requiring a steep learning curve to fully utilize its advanced programmatic tools and analytics. Review collected by and hosted on G2.com.

What problems is The Trade Desk solving and how is that benefiting you?

The Trade Desk solves the problem of inefficient and fragmented digital advertising by providing a unified, data-driven platform for programmatic ad buying. This allows advertisers to target audiences precisely, optimize campaigns in real time, and measure ROI accurately, which benefits me by enabling smarter, more effective marketing strategies and better results from advertising spend. Review collected by and hosted on G2.com.