--- title: The Trade Desk Reviews meta_title: 'The Trade Desk Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 188 reviews by the users' company size, role or industry to find out how The Trade Desk works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 188 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # The Trade Desk Reviews **Vendor:** The Trade Desk **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 188 ## About The Trade Desk The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. ## The Trade Desk Pros & Cons **What users like:** - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. (31 reviews) - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. (27 reviews) - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. (25 reviews) - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. (23 reviews) - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. (21 reviews) - Users appreciate the **proactive and highly responsive customer support** from The Trade Desk, enhancing their overall experience. (20 reviews) - Users praise the **impressive performance results** of The Trade Desk, noting its versatility and effective campaign management. (20 reviews) - Targeting Efficiency (20 reviews) - Results Performance (19 reviews) - Targeting Options (16 reviews) **What users dislike:** - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. (20 reviews) - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. (13 reviews) - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. (12 reviews) - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. (10 reviews) - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. (10 reviews) - Users face a **steep learning curve** with The Trade Desk, needing training to navigate its complex features effectively. (10 reviews) - Users face a **steep learning curve** with The Trade Desk, making it challenging for newcomers and smaller teams. (10 reviews) - Users struggle with **poor usability** in The Trade Desk, finding navigation difficult and reporting sluggish during campaign management. (9 reviews) - Complex User Interface (8 reviews) - Time-Consuming (8 reviews) ## The Trade Desk Reviews ### 1. Great platform Awesome Features **Rating:** 5.0/5.0 stars **Reviewed by:** Rajat S. | Business Head, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about The Trade Desk?** I have been using The Trade Desk for a while now, and I have to say, it’s one of the most powerful and intuitive platforms I have come across for managing ad campaigns. As someone who’s worked with multiple DSPs, The Trade Desk really stands out for its flexibility and transparency. The interface is clean and user-friendly, which makes navigating through campaign setups and optimisations a breeze, even for someone juggling multiple clients or projects. **What do you dislike about The Trade Desk?** The Trade Desk can be a beast to learn for newbies, and the costs hit hard for smaller budgets. Support can be slow when you are in a pinch, and some integrations with smaller ad exchanges feel clunky, causing frustrating glitches. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk’s focus on the open internet is a big deal for me. Unlike some walled garden platforms, I get access to premium inventory across channels like Connected TV, audio, and display, which gives my campaigns way more reach and flexibility. Unified ID 2.0 is a nice touch, too it feels like they are future proofing for a cookies world while still keeping things effective. ### 2. A DSP that solves problems **Rating:** 4.0/5.0 stars **Reviewed by:** Ricardo M. | Digital Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2025 **What do you like best about The Trade Desk?** The type of audience that it has is diverse allowing for a unique and complex targeting capabilities which other dsps tend to be really limited or don’t have something similar. **What do you dislike about The Trade Desk?** I dislike there tracking pixels, they tend to be for the most part not close to the data received on our end which makes reporting complicated. Not a big fan of the cloning option **What problems is The Trade Desk solving and how is that benefiting you?** Is solving that it limits less our client chances of getting good inventory our product because of nature will not get the best Inventory or the right audience, ### 3. Activating CTV on on TTD **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2025 **What do you like best about The Trade Desk?** Just using TTD to host all the deals we host on a monthly basis, helps to save time but also going back to the client with a wider option plan, as we know we can host it there **What do you dislike about The Trade Desk?** I've been working with TTD for now close to 3 years, the only issues I had is when activating PMP deals, but now, only activating PG deals on a monthly basis, I have no issues **What problems is The Trade Desk solving and how is that benefiting you?** Using TTD I can host all the CTV deals we activate on a monthly basis, and merge it under one single campaign. This helps me to put all the settings, as brand safety, fees... just once, minimizing the errors as I only have to check one campaigns instead of 5-6 ### 4. Trade Desk is one of the top DSPs for executing omnichannel brand campaigns. **Rating:** 3.5/5.0 stars **Reviewed by:** Tae K. | Programmatic Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about The Trade Desk?** I'm impressed with Trade Desk's Frequency Group Goal, Quality Score, and TV Quality Index features. I also like TTD customer service because when I reach out to TTD account manager, they will always respond to me within 5 hours. **What do you dislike about The Trade Desk?** Trade Desk falls short when it comes to AI-driven bid strategies. In multiple performance campaign tests comparing Trade Desk, Amazon, and DV360, we found that Trade Desk struggled to match the conversion optimization capabilities of the other DSPs. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk supports our DOOH engagement efforts by providing insights into how many people visit locations after being exposed to a DOOH campaign. This is especially valuable when there's no brand lift study (BLS) included, as it helps us demonstrate campaign effectiveness to clients. ### 5. Powerful Programmatic Advertising Platform with Robust Tools **Rating:** 3.5/5.0 stars **Reviewed by:** Princess A. | Search Engine Optimization Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about The Trade Desk?** The Trade Desk offers a user-friendly interface and powerful targeting capabilities that make it easy to run highly effective programmatic campaigns. The platform provides access to a wide range of inventory, advanced audience segmentation, and detailed reporting tools. I also appreciate the transparency in costs and performance metrics, which helps in making data-driven decisions. **What do you dislike about The Trade Desk?** While the platform is robust, it has a steep learning curve for beginners. Some advanced features can be overwhelming without proper training. Additionally, the pricing model and minimum spend may not be ideal for small advertisers, making it more suited for medium to large-scale campaigns. **What problems is The Trade Desk solving and how is that benefiting you?** It helps me reach the right audience across different channels without wasting budget. The targeting and reporting tools make campaigns more effective, giving better results and clearer insights into what’s working. ### 6. Powerful Targeting with a Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Md Sabbir R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about The Trade Desk?** I appreciate The Trade Desk's ability to optimize targeting to reach the right audience efficiently. Its real-time reporting and precise targeting options significantly enhance campaign performance. I find the integration with Google Analytics seamless for tracking purposes, and targeting optimizations deliver consistent results. **What do you dislike about The Trade Desk?** I found the setup process to be a bit tricky initially, with many options to align, which made it overwhelming at first. While the tutorials and conducting a small test eventually helped me get the hang of it, the experience could be more beginner-friendly. Specifically, I'd appreciate preset templates and clear targeting guides to simplify the process for new users. **What problems is The Trade Desk solving and how is that benefiting you?** I use The Trade Desk to target the right audience more efficiently, optimize campaigns in real-time, set budgets effectively, and improve campaign performance using real-time reporting and precise targeting. ### 7. My experience with The Trade Desk **Rating:** 5.0/5.0 stars **Reviewed by:** Deyanet M. | Marketing And Public Relations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2025 **What do you like best about The Trade Desk?** What I like best about The Trade Desk is its cutting-edge programmatic advertising technology that empowers advertisers to reach the right audience efficiently across multiple channels while prioritizing data privacy and measurable results. **What do you dislike about The Trade Desk?** One potential downside of The Trade Desk is that its platform can be complex for beginners, requiring a steep learning curve to fully utilize its advanced programmatic tools and analytics. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk solves the problem of inefficient and fragmented digital advertising by providing a unified, data-driven platform for programmatic ad buying. This allows advertisers to target audiences precisely, optimize campaigns in real time, and measure ROI accurately, which benefits me by enabling smarter, more effective marketing strategies and better results from advertising spend. ### 8. Outstanding Support from Account Managers **Rating:** 4.0/5.0 stars **Reviewed by:** Brinda M. | Senior Programmatic Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about The Trade Desk?** I like the service provided by the account managers. They go above and beyond to help optimize and troubleshoot campaigns. They are very proactive in finding campaign solutions. **What do you dislike about The Trade Desk?** I don't like the new update with kokai. I find Solimar more user friendly. Kokai makes the user experience very confusing and I don't see the benefit. **What problems is The Trade Desk solving and how is that benefiting you?** The trade desk has an immense amount of data to use as well as "rails" which allow us to make very specific optimizations to our campaigns. I find that other dsps don't allow us to get this granular. ### 9. Effective DSP Partnership for SSP Campaign Execution **Rating:** 4.0/5.0 stars **Reviewed by:** Suraj P. | Senior Product Manager., Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2025 **What do you like best about The Trade Desk?** The Trade Desk offers a highly scalable and feature-rich DSP that integrates seamlessly with our SSP platform(LMX). Its robust audience targeting, cross-channel capabilities, and advanced reporting tools make it easier for us to execute high-performance client campaigns across programmatic channels. The intuitive UI and access to premium inventory help drive campaign efficiency and deliver measurable outcomes. Additionally, the support team is responsive and collaborative, which is essential for operational alignment across platforms. **What do you dislike about The Trade Desk?** While The Trade Desk is a powerful platform, the learning curve can be steep for new users, especially when managing more complex campaign setups. From an SSP integration standpoint, greater transparency into bid logic and more flexible reporting APIs would enhance alignment and optimization. Additionally, occasional delays in data refresh and limited customization in some reporting views can impact real-time decision-making. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk addresses the challenge of reaching diverse and fragmented audiences across channels—display, CTV, audio, mobile, and more—through a single, unified platform. For us as an SSP, it enables seamless demand access for our clients' campaigns, expanding reach and improving fill rates. The platform’s data-driven targeting and optimization tools ensure campaigns are more efficient and performance-focused. Its robust APIs and reporting infrastructure also support our internal analytics workflows, helping us drive transparency and ROI for advertise **Official Response from Sarah Robin:** > Suraj, thank you for your comprehensive and insightful review. We appreciate your positive feedback on value of our integration, support, and tools and capabilities that are driving measurable impact. Your technical feedback on areas for improvement is extremely helpful as we continue to evolve our platform and optimize for the success of our partners. ### 10. Prog. trader appreciate strength of the technology while still not recommending its solely adoption **Rating:** 4.0/5.0 stars **Reviewed by:** Irene N. | Programmatic Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about The Trade Desk?** TTD provides excellent, in person, support within the programmatic space, which is unrivalled within the industry along with strong cross channel features **What do you dislike about The Trade Desk?** TTD and Google tech stack don't talk each other, so despite its Identity resolution we miss an opportunity to integrate it with the bigger ad ecosystem **What problems is The Trade Desk solving and how is that benefiting you?** TTD is the DSP of election when it comes to DOOH, CTV, BVOD. The activation is easier and the integration with those players stronger at the moment. Hoever when it comes to lower funnel ( particular display) performance activity DV360 performs better ( based on A/B testing ) and the server integration ( DCM) also looks more efficient ### 11. Active agency user **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about The Trade Desk?** The forefront of innovation, unmatched service and a wide range of products and features. Always approachable and on hand to support the agency and clients. **What do you dislike about The Trade Desk?** Whilst they would say it is ‘value for money’ I would say the cost of The Trade Desk comes as a premium. Recently the sales pitch has come more complicated than it used to be. **What problems is The Trade Desk solving and how is that benefiting you?** A unified and single view on clients as buying across multiple channels and touch points. Also being able to prove the need for innovation and constantly refining tech solutions. ### 12. An excellent DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren W. | Programmatic Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2025 **What do you like best about The Trade Desk?** I like how versatile the Trade Desk is. There is so much you can do and manipulate within the DSP to help manage and improve the performance of campaigns. The campaign rails make it easy to see exactly what settings you have applied to campaigns which is helpful. The customer service is also really great. Our dedicated reps are very responsive and helpful whenever there are questions. **What do you dislike about The Trade Desk?** Kokai has been a little difficult to navigate. The programmatic table, while visually it looks appealing, it can often be difficult to find what I'm looking for. There are also certain things that still can't be done in Kokai so I find myself having to switch between Solimar and Kokai which isn't super efficient. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk helps solve the problem of efficiency for me. I trust that my campaigns are running to the best of their ability, especially with all of the machine learning that the TradeDesk utilizes. ### 13. Digital Planning **Rating:** 4.0/5.0 stars **Reviewed by:** Youliana P. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about The Trade Desk?** I really appreciate how user-friendly The Trade Desk is. It makes managing campaigns and analyzing performance much simpler than I expected, which saves a lot of time. **What do you dislike about The Trade Desk?** What I find a bit challenging is locating specific audience segments. I've noticed that some other platforms make this a bit easier, so it can take a little extra time here. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk brings all campaign management into one platform, which makes planning, targeting, and analyzing much easier. Having everything in one place saves me time and helps me make more informed decisions quickly. ### 14. Those serious about programmatic **Rating:** 4.0/5.0 stars **Reviewed by:** Samuel H. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2025 **What do you like best about The Trade Desk?** During my time (agency side) I felt that other DSP’s had a very linear approach to how campaigns were implemented and monitored. The Trade desk offered a more multi-path to how I implemented, optimised and reported on my campaigns. I worked across both previous legacy platforms Koa and felt that the integration of the AI system was not invasive and worked well at helping identify and report on campaign projections and delivery results. The staff in NSW Australia were highly knowledgeable and made my experience with The Trade Desk a compassionate one. There were no stupid questions or no questions that had not already been asked. They were always willing to chat and support. Their presentation skills were strong and provided great insights to how The Trade Desk would be looking to take on feedback and improve moving forward. Overall, a great business that has been super supportive of the local market and will continue to be my first choice for DSP. **What do you dislike about The Trade Desk?** Working on the Tech side of the industry I saw how large the tech fees to work with The Trade Desk could be. I would love for a solution to lower these. **What problems is The Trade Desk solving and how is that benefiting you?** The application Unitied 2.0. This has provided me with the ability to deal with the removal of cookies. This has been a big push and understandibly soming to consider for the future. ### 15. Powerful DSP with excellent support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2025 **What do you like best about The Trade Desk?** The platform is powerful and feature-rich with advanced targeting options. We appreciate the fraud protection functionality. Their customer success teams are very responsive and helpful when we have any type of question. **What do you dislike about The Trade Desk?** We have found that users on our end often need significant onboarding time and that the learning curve is quite steep. That being said there is a lot of support from the CS team. **What problems is The Trade Desk solving and how is that benefiting you?** Before, we had to use multiple platforms to run campaigns across different channels. Now we manage everything in one place, which saves us both time and effort. ### 16. Great Platform for Advertisers **Rating:** 5.0/5.0 stars **Reviewed by:** Kishan G. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2025 **What do you like best about The Trade Desk?** Transparency and Control The trade Desk offers high transparency in ad placements, costs, and performance, allowing advertisers to optimise campaigns in real-time with granular control. **What do you dislike about The Trade Desk?** Steep Learning Curve: The platform’s advanced features and extensive customization options can be complex, especially for new users or smaller teams without dedicated programmatic expertise. Proper training or experienced staff is often needed to fully leverage its capabilities **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk emphasizes transparency, providing detailed insights into where ads are placed, how budgets are spent, and real-time performance metrics. ### 17. Good product **Rating:** 3.0/5.0 stars **Reviewed by:** Shiraz K. | Account manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2025 **What do you like best about The Trade Desk?** The UI is nice. Exchanges ate good and serves quality impressions. Results can be varied but they provide exceptional troubleshooting and service as required. **What do you dislike about The Trade Desk?** Performance can be better. Campaign building could be quicker with templates. Low funnel performance tends to not perform as well as upper to mid funnel. **What problems is The Trade Desk solving and how is that benefiting you?** Awareness campaigns run great, our upper to mid funnel kpis are met. We also take advantage of the multiple streams of programmatic media available to us which helps streamline resources. ### 18. Quick and Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about The Trade Desk?** Have been using trade desk since a very long time and a the best platform so far. It has helped in taking campaigns live on a short notice with so many inventories available based on clients requirements. Also very effective when it come to targeting which is very important. Everything in one place without needing to separately reaching out to each publisher. **What do you dislike about The Trade Desk?** The only downside is that cannot buy Social platform inventories like meta, TikTok or YouTube because now clients are prioritizing social media channels more than ever. **What problems is The Trade Desk solving and how is that benefiting you?** Trade desk has been very helpful when it comes to understanding the importance of clients requirements. Helped with inventories and targeting that meet expectations ### 19. Best Platform for Advertisers **Rating:** 5.0/5.0 stars **Reviewed by:** Krishan S. | Founder Digital Adzhub, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about The Trade Desk?** Premium Inventory Access: It provides access to high-quality inventory across major streaming services, publishers, and retail media networks, enabling advertisers to reach premium audiences at scale. **What do you dislike about The Trade Desk?** I tink The platform focuses on media buying and optimisation, not creative development. Users often need separate tools or agencies for ad creative, **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk provides access to premium inventory through partnerships with major CTV platforms (e.g., Hulu, Roku), retail media networks, and global publishers. ### 20. Leading the Retail Media revolution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2025 **What do you like best about The Trade Desk?** The Trade Desk is leading the way when it comes to connecting brands to their end users and getting the product in front or prospecting customers, via its retail media integrations. **What do you dislike about The Trade Desk?** They can be more expenseive than other DSP, and sometimes it takes a bit longer to get your head around their new UX (e.g. Kokai) which is updated in an Apple-like format. **What problems is The Trade Desk solving and how is that benefiting you?** We started with The Trade Desk when we used their retail media solutions which then opened the business to using it for dOOH, CTV and posdcasting. We are able to have unified reach that is on target and meeting our prospective customers where they are. ### 21. Powerful platform - smart AI **Rating:** 4.0/5.0 stars **Reviewed by:** Pedro Henrique P. | Server, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about The Trade Desk?** Massive premium inventory, excellent audience targeting, deep reporting, strong brand safety, and transparent bidding that gives you control and insights. **What do you dislike about The Trade Desk?** Steep learning curve, setup can be complex, and high minimums and fees can be tough for smaller brands without big budgets or dedicated in-house expertise. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk makes it easier to buy ads in one place, reach the right people, and see what’s working — so I spend smarter and waste less. the wide iventory is always a massive plus ### 22. Senior Account Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about The Trade Desk?** TTD offers endless access to audience segments and the ability to track beyond what typical walled gardens like Google or Meta offer. The lift tests also bring more tracking insights which I appreciate. **What do you dislike about The Trade Desk?** Attribution not matching compared to GA4 has been a concern of my clients in the past. The ability to use custom high impact creatives is not something I’ve seen taken advantage of, as typical TTD users only use standard display or video. **What problems is The Trade Desk solving and how is that benefiting you?** The ability to show path to conversion and retargeting users who interacted with a previous ad. The ability to run multiple ad types all in one platform for a seamless execution. ### 23. Best Programmatic Platform in Adtech **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed J. | Business development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2025 **What do you like best about The Trade Desk?** Trade DeskThe interface is pretty intuitive too which is a big win. Whether you’re uploading first-party audiences or digging through third-party data **What do you dislike about The Trade Desk?** the price tag can sting. If you’re a small business or just testing the waters with programmatic ads, the costs—tied to a percentage of your media spend—can feel like a gut punch. **What problems is The Trade Desk solving and how is that benefiting you?** Trade Desk tracks ad exposure to prevent over-serving ads to the same users, optimizing frequency and switching to retargeting or skipping impressions when needed, leading to cost savings and better user experiences. **Official Response from Sarah Robin:** > Mohammed, thank you for taking the time to post this fantastic and thoughtful review. In a market with many AdTech solutions, we are thrilled to be considered the best by a valued user like yourself. Creating that seamless user experience while maintaining powerful functionality is something our product team works hard to achieve, and it's rewarding to know that our features are delivering real value for your campaigns. We understand your point about pricing, especially for smaller businesses exploring programmatic advertising. We appreciate the honest feedback as we continue to evaluate how we can best serve businesses of all sizes, and work to strike the balance between accessibility and delivering enterprise-level capabilities. ### 24. Very simple client to work with — one of our best programmatic partners **Rating:** 5.0/5.0 stars **Reviewed by:** Jeadelle G. | Senior Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about The Trade Desk?** I like that TTD is trustworthy and easy to work with. Time and time again they’ve proved to be a good programmatic partner across both of my client bases (pharma & auto). **What do you dislike about The Trade Desk?** Nothing i dislike about the trade desk. In fact, there wouldn’t be a case where I don’t recommend them to my colleagues who are looking to expand their reach of programmatic partners. **What problems is The Trade Desk solving and how is that benefiting you?** The trade desk makes sure that our VCR rates stay high and that we continually stay on top against our competitors on Hulu, MAX, and Prime video. In all, they beneficial. ### 25. Best DSP in Programmatic Advertising industry **Rating:** 4.5/5.0 stars **Reviewed by:** Naimur R. | Programmatic Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about The Trade Desk?** Their Targeting capability and reporting system quite good. Real time data analysis and making data driven decision is easy because of their reporting module. **What do you dislike about The Trade Desk?** New users may find the platform complex and overwhelming without proper training or onboarding. Unless you're a large client, you may get limited or slow support. **What problems is The Trade Desk solving and how is that benefiting you?** I run performance campaign and they performed very well. I did it my own. My goal was form submission for a B2b client. I failed on other dsps but TTD worked perfectly. ### 26. The TradeDesk has elevated our Omnichannel approach. **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole M. | Director of Paid Media, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about The Trade Desk?** What I like best about The Trade Desk is its innovative approach to programmatic advertising, empowering advertisers with cutting-edge tools and data-driven insights to achieve impactful results. Its emphasis on transparency, collaboration, and customer success sets it apart in the industry. It is a huge learning curve but the implementation has been seamless with the help of our customer account team. Our team is in the platform everyday. **What do you dislike about The Trade Desk?** I do wish their list upload capabilities were better. **What problems is The Trade Desk solving and how is that benefiting you?** It has allowed us to reach out audience outside of social media. We have been able to expand our approach and really reach all new sets of people. ### 27. Great and well known DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew G. | Commercial Development Manager (Revenue Operations Manager), Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2025 **What do you like best about The Trade Desk?** It has a great reputation in the industry, large reach and best in class support. I've used the trade desk while working at a digital advertising agency and also on the client side. **What do you dislike about The Trade Desk?** The trade desk is primarily used by media buyers working in advertising. It is a very powerful tool but relatively complex, making it difficult for individuals or smaller agencies to get set up. **What problems is The Trade Desk solving and how is that benefiting you?** Reaching large audiences, audience segmentation, generating reach, building demand, finding niche audiences, and engaging with customers with the right content. ### 28. Excellent service and product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 04, 2025 **What do you like best about The Trade Desk?** Collaborating with the TTD team is great, they're very knowledgeable and friendly. The platform is sophisticated and has a tonne of useful features to media buyers. **What do you dislike about The Trade Desk?** The main downside to the trade desk is the potential for 'hidden fees', which can be accidentally turned on throughout the campaign setup process. The trader needs to carefully monitor these **What problems is The Trade Desk solving and how is that benefiting you?** TTD make programmatic buying easy, and show us the value of cross environment frequency capping, advanced audience tools, and efficiency tools, which we show off to our clients. ### 29. Solid Platform with Room for Improvement in Reporting and Transparency **Rating:** 3.5/5.0 stars **Reviewed by:** Jack E. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about The Trade Desk?** The Trade Desk is known for its straightforward platform, which makes managing and optimizing campaigns relatively efficient and easy to navigate. While there are aspects that could be more streamlined or intuitive, the tools generally provide what you need to get the job done. Their support team is usually responsive and helpful when challenges arise, though it would be great to see more proactive resources to address common issues. **What do you dislike about The Trade Desk?** What I find challenging about The Trade Desk is that reports can be slow to load, which makes it harder to quickly analyze campaign performance when I need insights fast. The pricing also feels a bit steep, especially for smaller teams or companies with tighter budgets. On top of that, I’d appreciate more transparency around margins and fees to better understand the full cost structure. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk helps simplify the complexity of running campaigns across multiple channels by giving me one platform to manage everything. It also makes it easier to reach a wider audience and provides solid data insights, so I can make better decisions and optimize performance. ### 30. Optimization on TTD **Rating:** 4.5/5.0 stars **Reviewed by:** Anthony S. | Programmatic Associate, Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about The Trade Desk?** The Trade Desk provides real-time campaign performance monitoring, enabling prompt bid adjustments at the ad group level. **What do you dislike about The Trade Desk?** When I need to generate a report, the process can be quite time-consuming, often taking between 7 to 10 minutes. I would like to have the ability to generate reports promptly, without any significant delay. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk solves inefficiencies in digital advertising by providing a unified platform that consolidates multiple ad exchanges, data sources, and media channels. This allows advertisers to manage, optimize, and scale their campaigns more effectively, reducing wasted ad spend and improving targeting. As a result, advertisers can reach the right audience with greater precision, and consumers see more relevant ads. ### 31. Very difficult to do business with on contracting. Their favorite word is no. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2025 **What do you like best about The Trade Desk?** Their products are typically pretty effective, and our internal business clients typically are pleased with the services they receive from this group. **What do you dislike about The Trade Desk?** Their contracting department and general customer service in that department. They will go out of their way to make a small issue a big one and are incapable of flexibility on very industry standard issues. **What problems is The Trade Desk solving and how is that benefiting you?** They benefit us through a standard DSP platform. Other than that they do not provide problem solving or other benefits for our company. I have nothing more to add. **Official Response from Sarah Robin:** > Thank you for sharing your candid feedback. At The Trade Desk, we pride ourselves on customer service and our number one objective is to help our clients reach their goals. It is clear we have fallen short of those standards in your experience. Your feedback about making small issues unnecessarily complex is particularly valuable as we work to improve our processes. We welcome the opportunity to discuss your specific contracting challenges and work towards solutions that better suit your needs and help you reach your goals. Please feel free to reach out to me directly at sarah.robin@thetradedesk.com so we can properly address your concerns. ### 32. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Dmitriy D. | Marketing analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2025 **What do you like best about The Trade Desk?** It is really ease to use for customer support. I like number of features and how I can integrate it. 100% I would advice the Trade desk. . **What do you dislike about The Trade Desk?** I don't see anything bad with my experience. . **What problems is The Trade Desk solving and how is that benefiting you?** This platform allows for precise targeting of audiences, giving advertisers better control over where the ads appear and how well it perform. This leads to more transparent and efficient advertising, ultimately helping me get a better return on my ad spending. ### 33. Great tool for mobile campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2025 **What do you like best about The Trade Desk?** Easy to use, smart tool, good segmentation. The Trade Desk helps advertise across channels and devices and delivers great results, easily measurable. Highly recommended **What do you dislike about The Trade Desk?** There are lots of solutions and capabilities and some can be quite technical. The measurement solution is easy but limited in terms of conversions down in the funnel. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade desk helps advertisers to run campaigns across channels and target the correct audience for great results. When monitoring campaigns results, this toll comes very efficient. **Official Response from Sarah Robin:** > Thank you for your feedback. We sincerely appreciate the recommendation and thoughtful insights on where you are finding success with our platform. Your feedback regarding the usability of our platform and measurement solutions are very helpful as we continue to grow and innovate to meet the needs of our users. ### 34. TTD is a sophisticated programmatic platform that can be difficult to learn **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2025 **What do you like best about The Trade Desk?** TTD has many great features, and the different rails you can place on your marketing campaigns is very useful. I like that you can create very sophisticated geographic targeting. **What do you dislike about The Trade Desk?** TTD's user interface can be very difficult to navigate, which can reduce the efficiency with which I am able to optimize campaign delivery. It can get very confusing, particularly updating monthly budgets or finding specific rails you've added to your campaigns. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk us helping to unlock additional, nontraditional ad inventory for clients, which does help to expand user bases in addition to helping meet digital acquisition goals. ### 35. A good DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about The Trade Desk?** The Trade Desk is simple to use and it gets complex when it comes into the greater tasks. I have contacted their customer support a couple of times and is fast, reliable and they have provided me with good answers. Trade Desks offers a lot of different fetures like you can do advance targeting on your ads, do real time reppporting that helps a lot when presenting results to clients. Implementing new campaigns from scratch can be a little bit challenging but it gets easier with the time. I do use Trade Desk at least once per week and it gets the result that the clients wants. **What do you dislike about The Trade Desk?** There are no things that I dislike about Trade Desk. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk is solving the challenge of managing and optimizing digital advertising campaigns across multiple channels in one place ### 36. Kokai UI needs alteration but generally a good platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about The Trade Desk?** Omnichannel capabilities are an industry best in class product. Their edge academy certifications are actually quite fun to complete and are regularly updated. **What do you dislike about The Trade Desk?** Support teams/agency support teams seem to be a bit thin on numbers and a bit inexperienced generally. I think if they had more staff it would be a better situation. **What problems is The Trade Desk solving and how is that benefiting you?** Kokai utilises AI to help with decision making and for more accurate predictions of decision power with each setting change made and has new metrics like QRI. ### 37. My Trade Desk Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2025 **What do you like best about The Trade Desk?** Some its features offered such as data insights by using AI to get results in real time. It's omnichannel reach is good and has shown proof of revenue growth. **What do you dislike about The Trade Desk?** In the beginning, it is a confusing to understand navigating the site but gets easier with time & experience. Also noticed, it could be costly depending on the company size. **What problems is The Trade Desk solving and how is that benefiting you?** Helping me understand where my Ad dollars are going and how they are performing overall. Also, helped me to scale my Ads and campaigns to more areas helping with my reach. ### 38. Transparent platform with strong targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2025 **What do you like best about The Trade Desk?** really solid DSP with great targeting options and transparency. The interface is pretty intuitive once you get the hang of it, and the reporting tools give you a lot of insight into campaign performance. **What do you dislike about The Trade Desk?** Long learning curve - If you're new to programmatic, it can feel a bit overwhelming at first. minimum spend requirements might be a drawback for smaller advertisers. **What problems is The Trade Desk solving and how is that benefiting you?** helped me run more efficient and data-driven programmatic campaigns. improved ROI, and much better control over ad spend. The detailed reporting helped identify what was working, making it easier to refine strategies. ### 39. Work with Trade Desk across multiple retail clients **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about The Trade Desk?** The team we work with at TTD is super helpful in terms of strategic recommendations and the actual platform is easy to user/user friendly. I also like that we can run most of our programmatic activations in one place. **What do you dislike about The Trade Desk?** I haven't experienced anything I've disliked and have used TTD across many clients and multiple agencies I've worked at. Usually performance is really positive as well. **What problems is The Trade Desk solving and how is that benefiting you?** Keeping all programmatic tactical activation in one place is incredibly helpful and helps with making activation and reporting streamlined on my clients ### 40. TTD review **Rating:** 4.0/5.0 stars **Reviewed by:** David K. | Director- Performance Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2024 **What do you like best about The Trade Desk?** So many options to choose from to run a campaign. Easy to set up and start running, however, ask lots of questions to utilize all the options available. **What do you dislike about The Trade Desk?** You should be able to look at reporting from yesterday instead of waiting for the report to be pulled. **What problems is The Trade Desk solving and how is that benefiting you?** Trying to reach the right audience at the right time with the right message in order to drive sales. ### 41. Overall great experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about The Trade Desk?** The one on one support. If we ever have questions or concerns the TTD team is there to answer or help out. Set up is pretty easy and navigation is as well. **What do you dislike about The Trade Desk?** TTD could use some features that would make making multiple changes a bit easier. Such as editing different audiences in different ad groups at the same time, rather than being only to place one audience to the ad groups selected. Same for creative or any bulk edit. Having the ability to make changes in multiple ad groups within the same page would be ideal. **What problems is The Trade Desk solving and how is that benefiting you?** They're making changes that allow the user to have better control and a more holistic view of their campaigns. Not completely there, but it's making things a bit easier. ### 42. Good company! **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley K. | Manager, Media Planning , Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about The Trade Desk?** I like that inventory that TTD has to provide. Pretty standard but meets requirements and has a good CPM. **What do you dislike about The Trade Desk?** No complaints about using TTD. Sometimes working through IOs can be difficult. **What problems is The Trade Desk solving and how is that benefiting you?** Being able to reach DSPs in an efficient manor. ### 43. Great experience with TTD **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2025 **What do you like best about The Trade Desk?** Amazing customer service, with unmatching partnership and integration with different tech vendors and publishers. Easy to implement and execute campaigns. **What do you dislike about The Trade Desk?** TTD doesn't have its own products, unlike DV360 who has YouTube that is exclusive to DV360. **What problems is The Trade Desk solving and how is that benefiting you?** Holistic frequency management, ability to drive incremental reach and measurement. ### 44. Trade Desk - An Exceptional Platform and Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about The Trade Desk?** The platform itself is advanced and reliable. It provides users with actionable insights at their fingertips. The tools in the platform can benefit any trader, regardless of experience level. The support team is knowledgeable, responsive, and genuinely invested in our success. **What do you dislike about The Trade Desk?** The Knowledge Portal contains a ton of great conceptual information. I wish it also included more detailed step-by-step guides. **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk has many tools to help drive campaign success. These tools include machine learning optimizations by Koa, as well as recommended user optimizations. The platform makes it easy to understand the impact of bid levels, audience targeting, and other campaign parameters. ### 45. Trade desk usage for programmatic display video campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita K. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about The Trade Desk?** For targeting and retargeting options available in TTD for programmatic buying, we have utilized a lot of retargeting options on TTD along with Koa optimizations like Audience Predictor and Booster, and exclusions for our existing client along with click retargeting and pixel (both universal and static pixel). **What do you dislike about The Trade Desk?** The reporting timelines are limited to not exceed 90 days. **What problems is The Trade Desk solving and how is that benefiting you?** We have been able to explore audiences on TTD that were our limitation on the Google platform and have been able to utilize retargeting strategies well on TTD when compared to Google DSP. ### 46. Best Customer Service and Industry Leading Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Emilie F. | Regional Director, Media Buying, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2024 **What do you like best about The Trade Desk?** Partnership, training, availability of extra features, forward thinking vision **What do you dislike about The Trade Desk?** I wish there were options for a dynamic inventory feed without using a 3rd party **What problems is The Trade Desk solving and how is that benefiting you?** The Trade Desk provides the most comprehensive and transparent vision of what our campaigns are doing. ### 47. Simplicity to self-serve, top-notch UX & UI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2024 **What do you like best about The Trade Desk?** Simplicity to self serve and UI friendliness. The platform is made so a user can find its way around and accomplish things very easy. At the same time, if you are an experienced media buyer, you have a lot of different advanced options to support your needs. Customer support and account management teams are super helpful and very quick to respond and address all issues. **What do you dislike about The Trade Desk?** Not much and had to think about this for a while. Perhaps communication with Google's products could be done more efficiently. **What problems is The Trade Desk solving and how is that benefiting you?** Measurability of CTV and connecting to our MMPs. Benefits are insights into performance of channels that we were not able to measure historically ### 48. Intuitive DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about The Trade Desk?** What I like the best about the the trade desk is Data , insights, reach **What do you dislike about The Trade Desk?** What I believe that is one of the least TTD capabilities is performance **What problems is The Trade Desk solving and how is that benefiting you?** Branding awareness ### 49. The best platform support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2024 **What do you like best about The Trade Desk?** With the transition to Kokai, TTD has allowed advertisers even more control to target their ideal customers. **What do you dislike about The Trade Desk?** While not privy to the fee structure, the cost of the media buys in the platform may be more in some cases may be a drawback. **What problems is The Trade Desk solving and how is that benefiting you?** Offering options/enhancements to be more cost effective in finding the ideal customer for our clients. ### 50. Trade Desk is always on the forefront of integrations, capabilities, and functionality. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2024 **What do you like best about The Trade Desk?** They consistently are updating and adding new features to the platform and the capabilities are a lot more than I've seen on other platforms. **What do you dislike about The Trade Desk?** They new platform (Kokai) and having to relearn how to use it. **What problems is The Trade Desk solving and how is that benefiting you?** Frequency across all programmatic channels and easy integrations with partners. ## The Trade Desk Discussions - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) - [View The Trade Desk pricing details and edition comparison](https://www.g2.com/products/the-trade-desk/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+17%3A23%3A12+-0500&secure%5Bsession_id%5D=158f37e0-ed3b-413c-ab8f-05c155c7aeec&secure%5Btoken%5D=9a059f55482e178ab875e540e5e8eda07c419eb4a556b32d8e0d5757b11c963a&format=llm_user) ## The Trade Desk Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) ## The Trade Desk Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaigns** - Proximity Marketing - Email Campaigns - Audience Segmentation **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Engagement** - Coupons and Promotions **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top The Trade Desk Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (866 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (762 reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) - 4.2/5.0 (310 reviews)