---
title: Kochava Reviews
meta_title: 'Kochava Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 136 reviews by the users' company size, role or industry
  to find out how Kochava works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 136
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Mobile Analytics
  url: https://www.g2.com/categories/mobile-analytics
---

# Kochava Reviews
**Vendor:** Kochava  
**Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 136
## About Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.



## Kochava Pros & Cons
**What users like:**

- Users value the **responsive and helpful customer support** provided by the Kochava team for resolving queries effectively. (6 reviews)
- Users value Kochava's **accurate cross-device attribution** capabilities, enhancing campaign measurement and optimization across multiple platforms. (5 reviews)
- Users value the **data granularity** of Kochava, appreciating the extensive availability and exceptional customer support. (5 reviews)
- Users appreciate the **deep data insights and robust analytics** of Kochava, enhancing their understanding of user behavior. (5 reviews)
- Users find Kochava's **intuitive user interface** enhances data management and analysis, making the process straightforward and efficient. (5 reviews)
- Dashboard Customization (4 reviews)
- Features (4 reviews)
- Support Availability (4 reviews)
- Tracking Features (4 reviews)
- Dashboard Usability (3 reviews)

**What users dislike:**

- Users find the **poor UI** of Kochava challenging, making navigation and report generation frustratingly complex. (6 reviews)
- Users find **complex features** of Kochava challenging, complicating tasks like custom queries and data extraction. (5 reviews)
- Users feel that Kochava's platform is **not intuitive** , leading to confusion and complications in navigation and reporting. (5 reviews)
- Users find Kochava's **UX improvements necessary** due to its clunky interface and non-intuitive reporting processes. (5 reviews)
- Users face **limitations in data access and integration** with DSPs, making it challenging to obtain detailed insights. (4 reviews)
- Reporting Issues (4 reviews)
- Users experience a **steep learning curve** with Kochava, especially when trying to integrate with DSPs and advanced features. (4 reviews)
- Complexity (3 reviews)
- Data Management (3 reviews)
- Users report **data management issues** , specifically with user additions and limited historical retention data. (3 reviews)


## Kochava Discussions
  - [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment
  - [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment
  - [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment
  - [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) - 1 comment

- [View Kochava pricing details and edition comparison](https://www.g2.com/products/kochava/reviews?page=10&section=pricing&secure%5Bexpires_at%5D=2026-08-05+11%3A29%3A43+-0500&secure%5Bsession_id%5D=0bb95df5-1542-4362-8a35-40d1d47d72ed&secure%5Btoken%5D=ed1657b00c4e93f4aaad2cc58a0d0f5bdd7f8584d0f7652363706f6fc8279ce3&format=llm_user)
## Kochava Integrations
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## Kochava Features
**User Identification**
- Demographics
- User Segmentation
- Geolocation
- Predictive Analytics

**Optimization**
- Icon Testing
- Screenshot Testing
- App Store Page Design & Preview
- Keyword Tools
- Reviews & Ratings
- Keyword Localization
- Conversion Rate Benchmarks

**Trading**
- Keyword Tracking
- Refund Management
- Integrations
- Click Tracking
- Time on Site Tracking
- ROI Tracking
- Visitor Tracking
- Conversion Tracking
- Campaign Management

**Platform Basics**
- Attribution Windows
- Retargeting Attribution
- Validation Rules
- Cross-platform attribution
- Fraud Detection
- Post-Fraud Attribution

**Platform  - Connected TV (CTV) Advertising Platforms**
- Personalized Segmentation
- Ad Serving 
- Streaming Capabilites
- Performance Analytics

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History
- Multi-Channel Attribution
- In-App Events Tracking

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Custom Dashboards
- Multi-Channel Attribution
- ROI Tracking
- Engagement Tracking
- Behavior Tracking
- Activity Tracking
- Conversion Tracking

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label
- Multi-Channel Data Collection
- Engagement Tracking
- Keyword Tracking
- Behavior Tracking
- Campaign Tracking
- Conversion Tracking
- SEO Management
- Tag Management
- Real-Time Data
- Activity Tracking
- Click Tracking
- Contact Management
- Content Management
- Lead Management
- Email Management
- Campaign Management
- Channel Management
- Template Management
- Workflow Management

**Reporting & Alerts**
- Reports and Dashboards
- Traffic Source Reporting
- Featured App Alerts
- Alert Delivery
- ASO Reporting

**Threat Detection**
- Account Alerts
- Threat Detection
- IP Address Monitoring
- Rules
- Email Alerts
- Activity Monitoring
- Social Media Monitoring
- VPN Detection
- Bot Detection

**Platform Data**
- Uninstall Metrics
- Retention Metrics
- Analytics Dashboard
- Cross-channel insights
- Custom Dashboards
- Data Segmentation

**Audience Targeting**
- Geographic Targeting
- Device/OS Targeting
- Retargeting

**Campaign Management - Connected TV (CTV) Advertising Platforms**
- Creative Assets
- Campaign Dashboard

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions
- Engagement Tracking
- Uninstall Tracking
- Conversion Tracking
- Location Tracking
- ROI Tracking
- Retention Tracking
- Visitor Tracking
- Behavior Tracking
- Revenue Tracking

**Campaigns**
- Proximity Marketing
- Push Notifications
- Bulk SMS
- Email Campaigns
- Audience Segmentation
- Campaign Segmentation
- Drip Campaigns
- Multi-Campaign
- Email Marketing
- Multi-Channel Marketing
- Location-Based Marketing
- SMS Marketing
- Real-Time Notifications

**Blocking**
- Manual IP Blocking
- Automated IP Blocking
- Cross-Campaign Blocking
- Multi-Campaign

**Analytics**
- Digital Analytics
- Attribution
- Data Sharing and Exporting

**Competition Monitoring**
- Timeline
- Store Performance
- Financial Analysis
- Category Ranking
- Sentiment Analysis

**Agentic AI - Connected TV (CTV) Advertising Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

****
- Monitoring
- Push Notifications
- Access Controls/Permissions
- Campaign Management
- Data Modeling
- Funnel Analysis
- For Marketers
- Single Sign On
- Workflow Management
- Customer Experience Management
- Trend Analysis
- Mobile Access
- Third-Party Integrations
- Alerts/Escalation
- Data Import/Export
- Collaboration Tools
- Session Recording
- Data Visualization
- Root Cause Analysis
- Drag & Drop
- Performance Metrics
- Generative AI
- Cohort Analysis
- Issue Management
- Compliance Management
- Heatmaps
- Customizable Branding
- Search/Filter
- AI Copilot
- Event Triggered Actions
- API
- Reporting/Analytics
- A/B Testing

**Engagement**
- Coupons and Promotions
- Social Promotion

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics
- Multi-Campaign
- Campaign Analytics
- Website Analytics
- Conversion Rate Optimization
- Drip Campaigns
- Visual Analytics
- Real-Time Analytics

**Platform Additional Functionality**
- Integrations
- Organic Keyword Protection
- App Suggestions

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Value Selling Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Click Fraud**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

****
- Campaign Analytics
- Geolocation
- Performance Metrics
- Session Recording
- Activity Dashboard
- Threat Intelligence
- Reporting & Statistics
- Website Analytics
- AI Copilot
- Device Fingerprinting
- Web Traffic Reporting
- API
- Real-Time Analytics
- Mobile Access
- GDPR Compliance
- Keyword Analysis
- Generative AI
- Bot Mitigation

****
- Event Marketing
- Social Promotion
- Multi-Channel Marketing
- Generative AI
- Data Import/Export
- Lead Generation
- Campaign Segmentation
- Customizable Forms
- Reporting & Statistics
- Monitoring
- AI Copilot
- Customizable Templates
- Email Templates
- Web Forms
- Lead Capture
- Customizable Branding
- Real-Time Reporting
- Campaign Planning
- A/B Testing
- CRM
- Customer Segmentation
- Campaign Scheduling
- Alerts/Notifications
- Autoresponders
- Drag & Drop
- Event Triggered Actions
- Email Marketing
- API
- Customizable Fields
- Contact Database
- Data Visualization
- Ad hoc Reporting
- Performance Metrics
- Data Source Connectors
- Search/Filter
- Multi-Channel Attribution
- Customer Journey Mapping
- KPI Monitoring
- Cohort Analysis

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization
- Social Media Integration
- Third-Party Integrations

**Agentic AI - App Store Optimization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

****
- Competitor Monitoring
- Keyword Rank Tracking
- Benchmarking
- AI Copilot
- Generative AI
- Reviews Management

**Agentic AI - Business Continuity Management**
- Multi-step Planning
- Adaptive Learning
- AI/Machine Learning
- Scenario Planning

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

****
- Visual Analytics
- Autoresponders
- Landing Pages/Web Forms
- Campaign Analytics
- Reporting & Statistics
- Campaign Scheduling
- Contact Management
- Text-to-Win
- CRM
- AI Copilot
- Data Import/Export
- Contextual Targeting
- Real-Time Data
- Mobile Access
- API
- Coupons
- Customizable Templates
- Drag & Drop
- A/B Testing
- Generative AI
- Real-Time Analytics
- Campaign Management
- Event Triggered Actions
- Real-Time Reporting
- Contact Database
- Customizable Branding
- Reminders

**Variation Testing**
- A/B Testing
- Conversion Goal
- Percentage of Traffic
- Confidence Level
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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