--- title: Apple Search Ads Reviews meta_title: 'Apple Search Ads Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 20 reviews by the users' company size, role or industry to find out how Apple Search Ads works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 20 scale: '5' date_modified: '2026-07-12' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Apple Search Ads Reviews **Vendor:** Apple **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 20 ## About Apple Search Ads Apple's Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple's iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps. ## Apple Search Ads Reviews ### 1. High intent search ads tool **Rating:** 2.0/5.0 stars **Reviewed by:** Mallikarjuna M. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Apple Search Ads?** Allows to target users with high intent via search **What do you dislike about Apple Search Ads?** The targeting options aren’t good; they feel subpar. The keyword research tool is basically of no use, and overall it feels like I’m shooting in the dark without any proper analytics. **What problems is Apple Search Ads solving and how is that benefiting you?** targetting lower funnel users and helps in conversion, helps us acquire high intent users ### 2. good platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mithun M. | Tech Analyst , Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2024 **What do you like best about Apple Search Ads?** Reliability to learn and then apply it in work **What do you dislike about Apple Search Ads?** inwould recommend some interaction along with specialists **What problems is Apple Search Ads solving and how is that benefiting you?** Marketing ### 3. A nice tool for advertising your app in apple **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Apple Search Ads?** We are using Apple Search Ads to advertise both our internal apps and our clients' apps. The tool allows you to create campaigns and ads in a simple and easy way. It also supports server-to-server integrations and has good reporting systems. **What do you dislike about Apple Search Ads?** The system, comparable to other advertising platforms, has limited features. It's also less user-friendly than other platforms and has a steep learning curve. Also, being a monopoly in this search the pricing is too expensive compared to the reach. **What problems is Apple Search Ads solving and how is that benefiting you?** We are an advertising contractor and are using Apple Search Ads to advertise our client's apps as well as our internal apps. It's currently the best (and only?) way to reach users searching apps on the Apple App Store, which makes it an advertising monopoly. Having said that, it's a reasonable platform that provides all the basic needs for advertising in the store. ### 4. ios users targeting through SKAI **Rating:** 3.5/5.0 stars **Reviewed by:** Manish C. | Senior Digital Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2024 **What do you like best about Apple Search Ads?** Signals through SKAI is one of the best way to target through ASA on app store. **What do you dislike about Apple Search Ads?** Unfortunately, it does not provide lower funnel data. Only installs data does not suffice the actual numbers of lower funnel KPI **What problems is Apple Search Ads solving and how is that benefiting you?** It is helping to taget ios users efficiently on app store. It is more beneficial than any other channel for premium audiences since apple policy of not tracking user level data. ### 5. Apple Search Ads App Install campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2024 **What do you like best about Apple Search Ads?** ASA is pretty easy to use and navigate, there is no need of image or video assets as the creatives can be automatically pulled from the app listing **What do you dislike about Apple Search Ads?** Confusing match types Absence of bidding strategie Lack of in-app conversion imports Limited functionality compared to Google's App campaigns **What problems is Apple Search Ads solving and how is that benefiting you?** Help us to drive in app conversions and installs at target ROI ### 6. Effective iOS User Acquisition **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Apple Search Ads?** Apple Search Ads Advanced could be very targeted - you can bid keywords and optimize over time Apple is releasing more placements over time, which could be interesting to explore **What do you dislike about Apple Search Ads?** Compared with other UA channels (like Google Ads, Facebook, etc.), the cost of install is more expensive. Also, you need to integrate their Apple Ads Attribution API to see more deep analysis **What problems is Apple Search Ads solving and how is that benefiting you?** We use Apple Search Ads to promote our mobile app. Bidding brand keyword serves as a way of brand protection and we also bid competitors keywords ### 7. Cool platform to use **Rating:** 4.0/5.0 stars **Reviewed by:** Mina S. | Search Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2023 **What do you like best about Apple Search Ads?** You can advertise your iOS apps on this platform. It is easy to use and you can get good insight. **What do you dislike about Apple Search Ads?** The budget allocation is a bit challenging and unclear **What problems is Apple Search Ads solving and how is that benefiting you?** Good insight from the iOS devices. The insight that you can't get on the Google Ads ### 8. Apple Search Ads Review **Rating:** 5.0/5.0 stars **Reviewed by:** Johar A. | Senior Digital Ads Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Apple Search Ads?** It's a very cost-effective platform to get IOS App installs and has a very simple user interface. It directly tracks the app installed since it's a native apple platform. **What do you dislike about Apple Search Ads?** There are not too many campaign objectives and campaign types. Also, some campaign objectives become very expensive sometimes. The reporting is also very basic and should be more advanced. **What problems is Apple Search Ads solving and how is that benefiting you?** Apple search ads helped me directly show the ads on the apple app store which is not possible otherwise and since it's a native apple platform, the CPI's are very reasonable and we are easily able to track the app installs. ### 9. Apple Search Ads is the essential app marketing method **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Apple Search Ads?** The dashboard shows KPI clearly. And setting up advanced keyword targeting was pretty easy. And the auto-optimization based on the bidding price is pretty strong. And the app installation quality seems pretty good. Uninstall ratio is pretty stable. **What do you dislike about Apple Search Ads?** Overall bidding price pretty high compared to Google Ads. In the App Store Apple Connect, they don't show install source as Apple Search Ads so I feel like there is some grey area. They don't allow creating ad creatives and targeting is quite limited. **Recommendations to others considering Apple Search Ads:** The budget is pretty important. Plan ahead of time on budget. **What problems is Apple Search Ads solving and how is that benefiting you?** There is not much strong source of app installation. So Apple Search Ads is helping with stable installations. And the uninstallation is much less than Google Ads so this is a very satisfying factor. ### 10. Quality traffic- high CPI's **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2022 **What do you like best about Apple Search Ads?** the ability to track the activity over the iOS 14 restriction and he generate great performance **What do you dislike about Apple Search Ads?** not an easy to use platform with almost no optimization tools to use **What problems is Apple Search Ads solving and how is that benefiting you?** buy quality users to my apps ### 11. Necessary for growth in iOS **Rating:** 4.5/5.0 stars **Reviewed by:** Tania Daniela P. | Marketing & Monetization, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about Apple Search Ads?** Has a good learning process, which directs users with interests related to your app to your store listing, it helps you a lot to gain visibility in the store. **What do you dislike about Apple Search Ads?** You feel that it is necessary to grow on iOS; there is no organic growth there. **What problems is Apple Search Ads solving and how is that benefiting you?** You gain visibility, which helps to increase the number of users within your app. ### 12. Apple Search recommendation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Apple Search Ads?** Everything, the platform is such a friendly and clean. **What do you dislike about Apple Search Ads?** Nothing, everything is ok for me. Just wanna pay less **What problems is Apple Search Ads solving and how is that benefiting you?** For the people that search me on the web is so easy find me ### 13. Strong user intent w/good post-install metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Himanshu S. | Marketing Manager, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Apple Search Ads?** Hi there, Apple Search Ads has surged in popularity since it was launched. The main reasons why app marketers started to focus on Apple Search Ads are: You can directly target organic users and highly relevant keywords. Chance of getting the primary search spot. Relatively cheaper (but the prices are increasing rapidly) Recently it was revealed that Apple Search Ads is the highest ROI positive channel for Apps and the second highest ROI positive channel for games. As Apple expands Apple Search Ads to new countries, we can only expect its popularity to rise. **What do you dislike about Apple Search Ads?** There’s a serious lack of data to track true ROI on the Apple dashboard and this hinders a lot of value users can get out of it. **Recommendations to others considering Apple Search Ads:** Apple search ads is an easy and efficient way to promote your mobile app at the top of the App Store search results **What problems is Apple Search Ads solving and how is that benefiting you?** When we advertise in facebook/google or any mobile ad network the growth is variable … in apple search ads (ASA) we are get demands. ### 14. Really easy to use. Can be expensive **Rating:** 3.5/5.0 stars **Reviewed by:** Daniel G. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Apple Search Ads?** It's so simple to use and has some extremely powerful targeting options. **What do you dislike about Apple Search Ads?** To get the results you want, costs can quickly mount up. I think the reporting tools could also be improved **What problems is Apple Search Ads solving and how is that benefiting you?** We're able to target the users we want and also protect our brand against competitors. ### 15. ASA Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2020 **What do you like best about Apple Search Ads?** The quality of the users acquired is by far the best amongst all channels. **What do you dislike about Apple Search Ads?** UI/UX is not very user friendly; too little / no automation possible; keyword research is not very sophisticated or insightful; we rely heavily on the support from our account manage to get more meaningful industry data **Recommendations to others considering Apple Search Ads:** Essential ad platform if you want to make iOS work for you - there's no way around it and the quality of users is close to organic, **What problems is Apple Search Ads solving and how is that benefiting you?** generally high CPIs for iOS traffic on other sources can be avoided with ASA; we also use ASA for brand protection by making sure our games are displayed in 1st place for the relevant bran keywords. ### 16. Excellent services **Rating:** 5.0/5.0 stars **Reviewed by:** Kelita P. | Project Specialist, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2019 **What do you like best about Apple Search Ads?** I have apple products only which staff uses and they get to search ads dealing with iphones only great stuff!! **What do you dislike about Apple Search Ads?** Its a great site, usre freindly to the staff, excellent service **Recommendations to others considering Apple Search Ads:** Great Stuff!! Helpfull, user friendly **What problems is Apple Search Ads solving and how is that benefiting you?** It helps when staff need to search apple products and new updates ### 17. Apple Search Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Apple Search Ads?** easy way to help people find an app at the top of App Store search results. This is probably the best way for an app to be seen **What do you dislike about Apple Search Ads?** The apps don’t always download quickly but it is easy to find. Some people who are not text savvy may not have the same issues as other people **Recommendations to others considering Apple Search Ads:** Google directions **What problems is Apple Search Ads solving and how is that benefiting you?** smart automation helps maximize results.paying for installs cost pretty cheap Small managing is needed ### 18. Apple Search Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2019 **What do you like best about Apple Search Ads?** I like how simple this program makes it for us to get our apps at the top of the app search in the app store. **What do you dislike about Apple Search Ads?** I dislike that there isn't much functionality to customize. **What problems is Apple Search Ads solving and how is that benefiting you?** We are getting our apps higher up on search results and therefore getting more downloads and views. ### 19. Gets the job done **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Apple Search Ads?** The Apple Search Ads interface is very easy to navigate. **What do you dislike about Apple Search Ads?** At least for the campaign I was using it for, it seemed very simple. Not much to it. **What problems is Apple Search Ads solving and how is that benefiting you?** I saw very high CTRs and download rates with Apple Search Ads when advertising an app for a former healthcare client. ### 20. Great for individual consumers but not for anyone focused b2b **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2019 **What do you like best about Apple Search Ads?** How easy it is to view the analytics behind everything. **What do you dislike about Apple Search Ads?** A bit tougher to figure out to optimize. **What problems is Apple Search Ads solving and how is that benefiting you?** Helping us drive our consumer business and position us against competitors easily. ## Apple Search Ads Discussions - [What is Apple search ad?](https://www.g2.com/discussions/what-is-apple-search-ad) - 2 comments - [View Apple Search Ads pricing details and edition comparison](https://www.g2.com/products/apple-search-ads/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-13+05%3A34%3A52+-0500&secure%5Bsession_id%5D=f1452b16-d936-4409-bc28-705122464f0c&secure%5Btoken%5D=060036c9a03e066a1609625fa21397de1cc99ca71196ebe3d8874ad2c9e3b51a&format=llm_user) ## Apple Search Ads Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) ## Apple Search Ads Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization ## Top Apple Search Ads Alternatives - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,937 reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - 3.5/5.0 (371 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews)