--- title: Viant Technology Reviews meta_title: 'Viant Technology Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 311 reviews by the users' company size, role or industry to find out how Viant Technology works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 311 scale: '5' date_modified: '2026-09-02' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Viant Technology Reviews **Vendor:** Viant Technology LLC **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.2/5.0 **Total Reviews:** 311 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Viant Technology The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. ## Viant Technology Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users commend the **quick and helpful customer support** from Viant Technology, which enhances their overall experience. (17 reviews) - Users find Viant Technology's platform to have **exceptional ease of use** , facilitating effortless campaign management and support. (17 reviews) - Users commend the **easy setup** of Viant Technology, enabling quick campaign launches and effortless adjustments. (10 reviews) - Users find Viant Technology’s platform offers **setup ease** , allowing quick campaign launches and adjustments with excellent support. (10 reviews) - Users appreciate the **quick and helpful support team** at Viant Technology, enhancing their overall experience with the platform. (10 reviews) - Users appreciate the **ease of campaign management** in Viant Technology, ensuring smooth execution and optimization. (9 reviews) - Users value Viant Technology for its **ease of implementation** and strong integration features that enhance campaign effectiveness. (9 reviews) - Users appreciate the **excellent customer service** and supportive account team at Viant Technology, enhancing their experience significantly. (8 reviews) - Intuitive (7 reviews) - Navigation Ease (6 reviews) **What users dislike:** - Users find the **limited reporting** options frustrating, making navigation and data access unnecessarily complicated. (5 reviews) - Users find **reporting limitations** frustrating, particularly lacking KPIs and issues with exporting day-to-day data accurately. (5 reviews) - Users find the **complex reporting** challenging, hindering their ability to easily access campaign metrics and insights. (3 reviews) - Users face **editing difficulties** , finding bulk changes tedious and advanced features challenging to navigate effectively. (3 reviews) - Users struggle with a **steep learning curve** in navigating Viant Technology's complex interface and advanced features. (3 reviews) - Limited Functionality (3 reviews) - Users find the **reporting features poor** , as they’re unclear and inconvenient compared to other ad platforms. (3 reviews) - Slow Performance (3 reviews) - Targeting Limitations (3 reviews) - Audience Limitations (2 reviews) ## Viant Technology Discussions - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [View Viant Technology pricing details and edition comparison](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-09-02+18%3A18%3A46+-0500&secure%5Bsession_id%5D=75a6257b-f155-412c-aea0-50bd0bb2d4e1&secure%5Btoken%5D=df994d460580581003ad65b631f46bd30f75cef82f5582a4a9441d5aa84ea5cc&format=llm_user) ## Viant Technology Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Viant Technology Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (178 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (892 reviews) - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews)