Best App Store Optimization Tools

How Many App Store Optimization Software Products Does G2 Track?

Total Products under this Category: 67

Category Stats (Nov 2026)

  • Average Rating: 4.46/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AppstoreSpy (+7.02%) - Among all products in this category, AppstoreSpy recorded the largest rating increase compared to last month

Last updated: November 02, 2026

How Does G2 Rank App Store Optimization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 2,100+ Authentic Reviews
  • 67+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for App Store Optimization Software

G2 Grid® for App Store Optimization Software plotting products by satisfaction and market presence

Highlighted products: Adjust, AppTweak, Sensor Tower, Applyra, AppFollow, Similarweb App Intelligence, MobileAction, and Asodesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/app-store-optimization/grids.json?focus%5B%5D=adjust&focus%5B%5D=apptweak&focus%5B%5D=sensor-tower&focus%5B%5D=applyra&focus%5B%5D=appfollow&focus%5B%5D=similarweb-app-intelligence&focus%5B%5D=mobileaction&focus%5B%5D=asodesk)

Adjust

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.

Average Rating: 4.7/5.0

Total Reviews: 789

How Do G2 Users Rate Adjust?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.8/10)
  • Store Performance: 8.0/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.2/10 (Category avg: 8.8/10)
  • Keyword Localization: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Adjust?

  • Seller: adjust.com
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Berlin, Berlin
  • LinkedIn® Page: www.linkedin.com
    474 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: UA Marketing, UA
  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 48% Medium, 39% Small

What Do G2 Reviewers Say About Adjust?

AI-generated summary from verified user reviews

Pros
  • Users value the intuitive dashboard of Adjust, making tracking and optimization easy and efficient across campaigns.
  • Users value the responsive and helpful customer support of Adjust, enhancing implementation and troubleshooting efficiency.
  • Users value Adjust’s exceptional real-time attribution and intuitive dashboard, enhancing campaign performance tracking across multiple networks.
  • Users value the highly accurate attribution and real-time reporting from Adjust, enhancing campaign optimization and performance tracking.
  • Users value the highly accurate attribution tracking of Adjust, enhancing campaign optimization and performance analysis.
Cons
  • Users find the complexity of Adjust's setup and advanced features to be a significant challenge for marketers.
  • Users often face slow loading times and errors, leading to frustrating delays in accessing data and refreshing pages.
  • Users find the pricing structure quite expensive, especially as user acquisition scales, posing challenges for growth.
  • Users often face slow performance when loading large datasets, causing frustrating delays in data refresh and page loading.
  • Users struggle with dashboard issues due to complexity, making data interpretation and extraction cumbersome and time-consuming.

What Are Recent G2 Reviews of Adjust?

What Are G2 Users Discussing About Adjust?

AppTweak

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

Average Rating: 4.6/5.0

Total Reviews: 205

How Do G2 Users Rate AppTweak?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.8/10)
  • Store Performance: 8.9/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.2/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.5/10 (Category avg: 8.3/10)

Who Is the Company Behind AppTweak?

  • Seller: AppTweak
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Brussels, Brussels Region
  • LinkedIn® Page: www.linkedin.com
    132 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: ASO Manager
  • Top Industries: Computer Games, Marketing and Advertising
  • Company Size: 40% Small, 36% Medium

What Do G2 Reviewers Say About AppTweak?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in AppTweak, enabling efficient performance measurement and straightforward setup.
  • Users value the helpful support team of AppTweak, providing guidance and responsive assistance for optimal usage.
  • Users value AppTweak for its robust features that streamline ASO strategies and enhance marketing effectiveness.
  • Users appreciate the valuable insights from AppTweak, enhancing their app marketing strategies and driving visibility in app stores.
  • Users praise the helpful customer support of AppTweak, appreciating their responsiveness and industry knowledge for effective guidance.
Cons
  • Users find data inaccuracy a concern, noting that metrics can be imprecise and require cross-verification.
  • Users feel that the limited features of AppTweak can restrict access to valuable insights on lower-tier plans.
  • Users mention a lack of information during onboarding, which can delay insights and complicate the user experience.
  • Users find the difficult learning curve of AppTweak challenging due to its overwhelming features and navigation issues.
  • Users feel that the pricing can be expensive, especially for smaller companies needing fewer features.

What Are Recent G2 Reviews of AppTweak?

What Are G2 Users Discussing About AppTweak?

Sensor Tower

Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, web, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide.

Average Rating: 4.4/5.0

Total Reviews: 170

How Do G2 Users Rate Sensor Tower?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 8.8/10)
  • Store Performance: 8.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.1/10 (Category avg: 8.8/10)
  • Keyword Localization: 7.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Sensor Tower?

  • Seller: Sensor Tower
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    462 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Games, Marketing and Advertising
  • Company Size: 45% Medium, 28% Small

What Are Recent G2 Reviews of Sensor Tower?

What Are G2 Users Discussing About Sensor Tower?

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Applyra

Applyra is an App Store Optimization (ASO) platform built for indie developers, solo founders, and small mobile studios. It helps app teams get discovered on the App Store and Google Play without paying enterprise prices or wrestling with tools designed for large agencies. At its core, Applyra tracks your keyword rankings on both iOS and Android, updated daily, so you always know where your app stands for the terms that matter. For any keyword, it gives you a difficulty score and a traffic score, plus the apps currently ranking for it, so you can tell in seconds whether a keyword is winnable and worth targeting. That turns ASO from guesswork into a clear, data-driven decision. Beyond tracking, Applyra analyzes your competitors. It finds the apps you actually compete with based on the keywords real users search, surfaces the terms where they outrank you, and shows where you can gain ground. Its AI-powered suggestions then recommend concrete changes to your title, subtitle, and description to improve your visibility and conversion. Applyra also gives every app a visibility score that captures how discoverable it is across the store over time, along with free ASO audits and store metadata monitoring, so you catch competitor changes and ranking shifts early. For developers who want to build on top of it, Applyra offers a REST API and a native MCP server, so your keyword and competitor data is available directly in your own workflow and AI tools. What sets Applyra apart is its pricing and focus. It has a permanent free plan, not a 7-day trial, so you can learn ASO and track your main keywords at no cost. When you outgrow it, there is a single flat tier at $9.99 per month with unlimited keywords across both stores, so a growing keyword list never means a growing bill. No keyword tiers, no per-seat fees, no enterprise contracts. Applyra is built by an indie developer for indie developers, with the goal of making serious App Store Optimization simple and affordable for the people shipping apps themselves.

Average Rating: 4.5/5.0

Total Reviews: 74

How Do G2 Users Rate Applyra?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.8/10)
  • Store Performance: 10.0/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.6/10 (Category avg: 8.8/10)
  • Keyword Localization: 9.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Applyra?

Who Uses This Product?

  • Who Uses This: Developer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 99% Small, 1% Medium

What Are Recent G2 Reviews of Applyra?

AppFollow

AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organic app performance analysis, competitor research, app performance monitoring, and analysis. AppFollow makes it easy to understand and elevate your app’s reputation. We help more than 100K+ users to utilize data across the app lifecycle to build successful apps with the power of our tools: — app performance monitor; — user review engagement tools; — app growth acceleration tools; — review management automation; — a vast number of integrations with Salesforce, Zendesk, Slack, Helpshift, Tableau, and more.

Average Rating: 4.6/5.0

Total Reviews: 190

How Do G2 Users Rate AppFollow?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 8.8/10)
  • Store Performance: 8.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.8/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind AppFollow?

Who Uses This Product?

  • Who Uses This: CEO, Social Media Manager
  • Top Industries: Information Technology and Services, Computer Games
  • Company Size: 65% Small, 23% Medium

What Do G2 Reviewers Say About AppFollow?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AppFollow, simplifying review tracking and management with robust features.
  • Users appreciate the efficiency of AI integration in AppFollow, streamlining review tracking and response processes.
  • Users value the centralization of reviews in AppFollow, simplifying app store optimization and user feedback management.
  • Users value the efficient AI review responses and strong ASO tools for sustained business growth with AppFollow.
  • Users love the centralized management of AppFollow, efficiently streamlining both app store optimization and user feedback.
Cons
  • Users experience data inaccuracy with AppFollow, as the AI sometimes displays incorrect Google Play Console ratings.
  • Users consider the pricing to be on the higher side, which may be challenging for smaller businesses or developers.
  • Users desire improvements in multi-site review selection for easier access to comments from both platforms simultaneously.
  • Users report occasional inaccuracies in rating information from AppFollow, leading to confusion about app performance.
  • Users wish for better review management by allowing simultaneous selection of CH Play and App Store for easier access.

What Are Recent G2 Reviews of AppFollow?

What Are G2 Users Discussing About AppFollow?

MobileAction

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. Trusted by leading brands including Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, MobileAction delivers the visibility and control required for global app growth.

Average Rating: 4.4/5.0

Total Reviews: 114

How Do G2 Users Rate MobileAction?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.8/10)
  • Store Performance: 8.4/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.9/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind MobileAction?

  • Seller: MobileAction
  • Year Founded: 2013
  • HQ Location: San Francisco, California, United States
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 47% Small, 40% Medium

What Do G2 Reviewers Say About MobileAction?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of MobileAction, highlighting its straightforward setup and responsive customer support.
  • Users appreciate the easy setup and comprehensive features of MobileAction, which enhance campaign optimization effectively.
  • Users find the customer support of MobileAction incredibly responsive and helpful, enhancing their campaign optimization experience.
  • Users commend the responsive and helpful customer support of MobileAction, enhancing their campaign optimization experience.
  • Users value the valuable insights and responsive customer support from MobileAction, enhancing their campaign optimization experience.
Cons
  • Users find the learning curve steep for understanding ASO metrics, making initial use challenging.
  • Users find the platform has limited features for specific segments and custom reports, affecting usability.
  • Users note issues with data inaccuracy, particularly concerning metrics and rankings in MobileAction's dashboard and tabs.
  • Users face a difficult learning curve with MobileAction, especially if they are new to ASO and app marketing.
  • Users find the pricing high, especially smaller developers, which may limit access to advanced features.

What Are Recent G2 Reviews of MobileAction?

What Are G2 Users Discussing About MobileAction?

Similarweb App Intelligence

Similarweb App Intelligence helps product, growth and marketing teams win in the app economy with unmatched market-wide visibility. Covering 4M+ iOS and Android apps across 58 markets with rich historical data, Similarweb shows how, why and where apps grow so teams can benchmark performance, spot market trends early and make data-backed moves. Here’s what Similarweb unlocks for your team: - Benchmark competitors end to end Compare store performance, active users, sessions, retention and revenue with detailed resolution. -Discover new audiences and markets Use audience demographics and cross-app usage insights across 58 countries to guide expansion decisions. - Build smarter app roadmaps Analyze reviews, ratings, and competitor growth drivers to prioritize the right product investments. - Connect web and app behavior Understand total market share, cross-platform journeys, and emerging consumer trends in one view. - Power sales with SDK intelligence Track 2,800+ SDKs across 32 categories to uncover competitor tools and build targeted lead lists. - Access data flexibly, ready for AI workflows Use the platform, API, or custom data feeds. Plug app data directly into your own AI agents to make the magic happen.

Average Rating: 4.6/5.0

Total Reviews: 69

How Do G2 Users Rate Similarweb App Intelligence?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.8/10)
  • Store Performance: 10.0/10 (Category avg: 8.5/10)
  • Keyword Tools: 10.0/10 (Category avg: 8.8/10)
  • Keyword Localization: 9.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Similarweb App Intelligence?

  • Seller: Similarweb
  • Year Founded: 2007
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    1,251 employees on LinkedIn®
  • Ownership: NYSE: SMWB

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 46% Small, 35% Medium

What Do G2 Reviewers Say About Similarweb App Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users value the enhanced competitive analysis from Similarweb's App Intelligence, providing crucial insights into mobile app performance.
  • Users value the comprehensive competitor analysis provided by Similarweb's App Intelligence, enhancing market visibility and decision-making.
  • Users value the competitive insights provided by Similarweb App Intelligence, enhancing market visibility and analysis accuracy.
  • Users find comprehensive data from Similarweb App Intelligence essential for thorough competitive analysis in mobile environments.
  • Users value the data accuracy of Similarweb App Intelligence, significantly enhancing competitive analysis and market visibility.
Cons
  • Users note the limited competitive analysis tools in Similarweb App Intelligence, hindering in-depth and flexible insights.
  • Users find the dashboard issues in Similarweb App Intelligence limit in-depth analysis and hinder overall usability.
  • Users find the dashboard usability lacking compared to Web Intelligence, complicating in-depth analysis and limiting features.
  • Users note that improvements are needed in App Intelligence's features and data depth for better analysis capabilities.
  • Users find the inadequate competitor analysis in Similarweb App Intelligence limits their ability to perform thorough app evaluations.

What Are Recent G2 Reviews of Similarweb App Intelligence?

What Are G2 Users Discussing About Similarweb App Intelligence?

Asodesk

One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency services. Our products: 🚀 ASO tools. The complete set of tools for working with ASO. 🚀 Top charts & store analytics. The App Store and Google Play data research. 🚀 Analytics and replies to reviews. Professional tools for working with reviews. 🚀 StoreConsole. Application metadata management. 🚀 Competitive research. Tools for competitor application analysis. 🚀 App monitoring. Application position research. 🚀 App analytics. Analytics of application traffic sources. 🚀 Boost to the top. Incentivized installs from real users. 🚀 API. Build your own boards and get all the historical data through your interface. 🚀 Free tools. Find new keywords, analyze metrics, and get new insights for free.

Average Rating: 4.6/5.0

Total Reviews: 44

How Do G2 Users Rate Asodesk?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.8/10)
  • Store Performance: 10.0/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.6/10 (Category avg: 8.8/10)
  • Keyword Localization: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Asodesk?

  • Seller: Asodesk
  • Year Founded: 2016
  • HQ Location: Nicosia, Egkomi
  • LinkedIn® Page: www.linkedin.com
    18 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Games
  • Company Size: 64% Small, 32% Medium

What Are Recent G2 Reviews of Asodesk?

What Are G2 Users Discussing About Asodesk?

App Radar

App Radar by SplitMetrics focuses on organic and paid app user acquisition and let’s you combine self-service tools with managed services for app store marketing. So that you can grow faster, either on your own or with the support of our experts. App Radar has already helped to achieve more than 100 million downloads for customers like iTranslate, Kolibri Games, Wargaming, some of the world’s most successful mobile companies.

Average Rating: 4.3/5.0

Total Reviews: 32

How Do G2 Users Rate App Radar?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.8/10)
  • Store Performance: 9.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.2/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.7/10 (Category avg: 8.3/10)

Who Is the Company Behind App Radar?

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 75% Small, 13% Medium

What Are Recent G2 Reviews of App Radar?

What Are G2 Users Discussing About App Radar?

ASOMobile

ASOMobile – Affordable App Store Optimization for Google Play & App Store ASOMobile is an ASO and mobile analytics platform built for people who don't have an enterprise budget or a background in app store optimization. Indie developers, solo ASO specialists, marketers, and small teams use it to grow organic downloads from search – without expensive tools or a steep learning curve. SIMPLE ENOUGH TO START IN MINUTES: - Step 1 (30 seconds): Paste your App Store or Google Play link – ASOMobile pulls in all the data automatically. - Step 2 (5 minutes): Get high-traffic, low-competition keywords that users actually search for, and build your first semantic core. - Step 3 (every day): Update metadata, track your positions, and watch organic installs grow. THE FULL ASO CYCLE IN ONE PLATFORM: KEYWORD RESEARCH & METADATA – Find effective keywords and build your semantic core yourself, then generate an optimized app description in 3 clicks with AI. (App Keywords, Keyword Finder, ASO Creator, ASO Generator AI) VISIBILITY TRACKING – Track keyword positions with instant updates, compare your visibility against competitors, and export a full app evaluation to PDF. (Keyword Monitor, ASO Dashboard, App Report) COMPETITOR INTELLIGENCE – See the keywords competitors outrank you on, estimate their downloads and revenue, and monitor market trends. (Spy Competitors, Revenue & Downloads, Timeline) RATINGS & REVIEWS – Reply to reviews for all your apps from one place, with translation, filters, templates, and tags. WHY BEGINNERS AND SMALL TEAMS CHOOSE ASOMOBILE: - Beginner-friendly: build your first semantic core with no prior ASO experience - Budget pricing: a full ASO toolkit from $47/month (billed annually) – a fraction of enterprise tools - AI metadata in 3 clicks: faster optimization, fewer revisions - One platform for the entire ASO cycle: research, optimization, tracking, competitors, reviews - API access to build your own dashboards - 10+ years on the market, trusted by 15,000+ companies and ASO specialists across 90+ countries Free plan to start. Paid plans from $47/month. Payment by card, PayPal, or crypto.

Average Rating: 4.2/5.0

Total Reviews: 25

How Do G2 Users Rate ASOMobile?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.8/10)
  • Store Performance: 9.5/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.7/10 (Category avg: 8.8/10)
  • Keyword Localization: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind ASOMobile?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of ASOMobile?

What Are G2 Users Discussing About ASOMobile?

SplitMetrics Optimize

SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. - Launched in 2015 at the dawn of a/b tests - We track behavior data for 100M users for benchmarks - Up to 63% increase in conversion rate Benefits: ● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others. ● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily. ● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights. ● Instant results received from real users gathered on a single report page. ● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics). ● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal. ● Secured app rank and testing privacy with the tests running in an isolated environment. ● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development. ● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked. ● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts.

Average Rating: 4.2/5.0

Total Reviews: 18

How Do G2 Users Rate SplitMetrics Optimize?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.8/10)
  • Store Performance: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind SplitMetrics Optimize?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 56% Medium, 39% Small

What Are Recent G2 Reviews of SplitMetrics Optimize?

StoreMaven

In 2014, Storemaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets and understand user behavior. Our methodology is underpinned by the right combination of technological and human input. With predictive testing and proprietary machine-learning algorithms, our platform tells you precisely what designs work best for your app store page in order to increase conversion rates and reduce cost per install. Our first-class professional services—informed by unmatched data and experience—help guide you in testing the most impactful marketing assets and developing a strong, long-term App Store Optimization strategy that brings continued success.

Average Rating: 4.4/5.0

Total Reviews: 51

How Do G2 Users Rate StoreMaven?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.8/10)
  • Store Performance: 8.5/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.0/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.1/10 (Category avg: 8.3/10)

Who Is the Company Behind StoreMaven?

Who Uses This Product?

  • Top Industries: Information Technology and Services, Retail
  • Company Size: 58% Small, 28% Medium

What Are Recent G2 Reviews of StoreMaven?

What Are G2 Users Discussing About StoreMaven?

ASO Tools

ASOTools is a comprehensive App Store Optimization (ASO) platform designed to enhance the visibility and performance of mobile applications across both iOS and Android platforms. By offering a suite of tools that cover keyword analysis, app analytics, and market intelligence, ASOTools empowers developers and marketers to make informed decisions that drive app growth and user engagement. Key Features and Functionality: - Keyword Research and Analysis: ASOTools provides robust keyword research capabilities, enabling users to identify high-performing keywords and track their rankings over time. This feature assists in optimizing app metadata to improve search visibility. - App Analytics: The platform offers detailed insights into app performance metrics, including download and revenue estimates, user reviews, and competitor analysis. These analytics help users understand market trends and app positioning. - Market Intelligence: ASOTools delivers comprehensive market data, such as top charts and category rankings, allowing users to discover new opportunities and monitor industry leaders. - Integration Capabilities: The platform supports integrations with various services, including Google Play Console, Firebase, BigQuery, and Slack, facilitating seamless workflows and data synchronization. Primary Value and User Solutions: ASOTools addresses the critical need for effective app store optimization by providing a centralized platform that combines keyword research, performance analytics, and market intelligence. By leveraging these tools, developers and marketers can enhance their app's visibility, attract more organic downloads, and stay competitive in the dynamic app marketplace. The integration capabilities further streamline operations, allowing for efficient management of app data and marketing strategies.

Average Rating: 4.8/5.0

Total Reviews: 21

How Do G2 Users Rate ASO Tools?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.8/10)
  • Store Performance: 8.6/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.2/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.8/10 (Category avg: 8.3/10)

Who Is the Company Behind ASO Tools?

Who Uses This Product?

  • Company Size: 76% Small, 24% Medium

What Are Recent G2 Reviews of ASO Tools?

What Are G2 Users Discussing About ASO Tools?

MightySignal

MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google on SDKs, mobile ads, rank changes, and more. Sales and marketing teams rely on MightySignal to power key decisions in prospecting, lead qualifying, market sizing, and more.

Average Rating: 4.7/5.0

Total Reviews: 20

How Do G2 Users Rate MightySignal?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.8/10)

Who Is the Company Behind MightySignal?

Who Uses This Product?

  • Top Industries: Computer Software, Internet
  • Company Size: 43% Small, 38% Medium

What Are Recent G2 Reviews of MightySignal?

What Are G2 Users Discussing About MightySignal?

Checkaso

Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to enthusiasts with a lot of optimized apps behind. The platform algorithms provide highly accurate data on keywords impressions and search volume, live search results, ranking history, competitor analysis for the App Store & Google Play, and more.

Average Rating: 4.9/5.0

Total Reviews: 14

How Do G2 Users Rate Checkaso?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.8/10)
  • Store Performance: 10.0/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.6/10 (Category avg: 8.8/10)
  • Keyword Localization: 9.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Checkaso?

Who Uses This Product?

  • Company Size: 93% Small, 14% Medium

What Are Recent G2 Reviews of Checkaso?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated March 10, 2026