# Best App Store Optimization Tools

## How Many App Store Optimization Software Products Does G2 Track?

**Total Products under this Category:** 55

### Category Stats (Aug 2026)

- **Average Rating:** 4.43/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Adjust (+0.02%) - Among all products in this category, Adjust recorded the largest rating increase compared to last month

_Last updated: August 07, 2026_

## How Does G2 Rank App Store Optimization Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,900+ Authentic Reviews
- 55+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for App Store Optimization Software
 ![G2 Grid® for App Store Optimization Software plotting products by satisfaction and market presence](https://www.g2.com/categories/app-store-optimization/grids.png?focus%5B%5D=19095&focus%5B%5D=75568&focus%5B%5D=74719&focus%5B%5D=82243&focus%5B%5D=55791&focus%5B%5D=1909083&focus%5B%5D=34339&focus%5B%5D=149187)

Highlighted products: Adjust, AppTweak, AppFollow, MobileAction, Sensor Tower, Applyra, Similarweb App Intelligence, and ASOMobile.

Underlying data: [Grid® JSON](https://www.g2.com/categories/app-store-optimization/grids.json?focus%5B%5D=adjust&focus%5B%5D=apptweak&focus%5B%5D=appfollow&focus%5B%5D=mobileaction&focus%5B%5D=sensor-tower&focus%5B%5D=applyra&focus%5B%5D=similarweb-app-intelligence&focus%5B%5D=asomobile)

**Sponsored**

### GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1709&secure%5Bchosen_at%5D=2026-08-10T18%3A51%3A34Z&secure%5Bdisplayable_resource_id%5D=623&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=623&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=577&secure%5Bresource_id%5D=1709&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fapp-store-optimization&secure%5Btoken%5D=bfb087abf0730f7f6f61812a21b2d19cc0dbf8ca066c49d8dc58b59506951e99&secure%5Burl%5D=https%3A%2F%2Fwww.zoominfo.com%2Foffers%2Fmarket-intelligence%3Fcamp_id%3D7017y000023VnhgAAC%26utm_source%3DG2%26utm_medium%3DG2clicks%26utm_campaign%3DWorkspace_MarketIntelligence_NB-All_G2_NA_US%26utm_content%3DFT%26offer%3Dfree_trial&secure%5Burl_type%5D=custom_url)

### [Adjust](https://www.g2.com/products/adjust/reviews)

Adjust is a mobile measurement partner (MMP) used by more than 300,000 apps to accurately measure performance, optimize campaigns, and confidently grow their app businesses. As a comprehensive suite for attribution, analytics, deep linking, fraud prevention, incrementality testing, audience segmentation, ad spend tracking, and AI-driven optimization through our AI Growth Copilot, Adjust gives marketers and developers the clear, reliable data they need to make smarter decisions and maximize ROI. At the core of Adjust is precise, privacy-centric attribution that helps teams understand exactly which channels and touchpoints drive value. Combined with powerful deep linking and full cross-platform journey support (including mobile web, desktop web, app, CTV, PC, console, offline, QR codes, and more), Adjust enables seamless user experiences from any channel or device to app while maintaining complete measurement visibility across the entire lifecycle. Our fraud prevention suite protects marketing budgets and ensures clean datasets by proactively preventing invalid traffic before it impacts reporting. With this measurement foundation, app businesses can confidently analyze performance, optimize spend, and scale more efficiently.

**Average Rating:** 4.7/5.0

**Total Reviews:** 722

#### How Do G2 Users Rate Adjust?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10)
- **Store Performance:** 8.1/10 (Category avg: 8.5/10)
- **Keyword Tools:** 8.2/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Adjust?

- **Seller:** [adjust.com](https://www.g2.com/sellers/adjust-com)
- **Company Website:** www.adjust.com
- **Year Founded:** 2012
- **HQ Location:** Berlin, Berlin
- **Twitter:** @adjustcom  
7,389 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=187f098c37807119ba4cef809eefb8e9583540a4884c4914fbd4fa52e6bcd521&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadjustcom%2F&secure%5Burl_type%5D=linkedin_company_website)  
470 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UA Marketing, UA
- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 48% Medium, 37% Small

#### What Do G2 Reviewers Say About Adjust?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports.
- Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction.
- Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance.
- Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys.
- Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events.

##### Cons

- Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring.
- Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging.
- Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses.
- Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency.
- Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods.

#### What Are Recent G2 Reviews of Adjust?

**["All Campaign & Attribution Data in One Place—Major Ad Platform Integrations Save Time"](https://www.g2.com/survey_responses/adjust-review-13226481)**

**Rating:** 5.0/5.0 stars

_— Tien L._

[Read full review](https://www.g2.com/survey_responses/adjust-review-13226481)

**["Intuitive Dashboard, Accurate Data, and Smooth Ad Network Integrations"](https://www.g2.com/survey_responses/adjust-review-12540919)**

**Rating:** 5.0/5.0 stars

_— Lutech F._

[Read full review](https://www.g2.com/survey_responses/adjust-review-12540919)

#### What Are G2 Users Discussing About Adjust?

- [What is https app adjust com?](https://www.g2.com/discussions/what-is-https-app-adjust-com)
- [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) - 1 comment
- [What is adjust used for?](https://www.g2.com/discussions/what-is-adjust-used-for)
- [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) - 1 comment

### [AppTweak](https://www.g2.com/products/apptweak/reviews)

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

**Average Rating:** 4.6/5.0

**Total Reviews:** 204

#### How Do G2 Users Rate AppTweak?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Store Performance:** 8.9/10 (Category avg: 8.5/10)
- **Keyword Tools:** 9.2/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AppTweak?

- **Seller:** [AppTweak](https://www.g2.com/sellers/apptweak)
- **Company Website:** www.apptweak.com
- **Year Founded:** 2014
- **HQ Location:** Brussels, Brussels Region
- **Twitter:** @AppTweak  
4,438 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d303e6f34b1d529494abd90b7e88d7fbe660600bbd2cfbdc6ce2fd9173de9bf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3055780%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** ASO Manager
- **Top Industries:** Computer Games, Marketing and Advertising
- **Company Size:** 41% Small, 35% Medium

#### What Do G2 Reviewers Say About AppTweak?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AppTweak, enabling quick learning and seamless integration for efficient client management.
- Users find AppTweak **easy to use** , facilitating smooth workflows and effective competitor tracking for growth opportunities.
- Users value the **extensive insights** and proactive support from AppTweak, enhancing their ASO strategies effectively.
- Users value the **ease of use and comprehensive insights** provided by AppTweak, facilitating effective mobile marketing strategies.
- Users value the **helpful Customer Support** from AppTweak, appreciating their responsiveness and innovative solutions.

##### Cons

- Users note concerns with **data inaccuracy** , particularly in global impressions and download metrics affecting reporting reliability.
- Users feel that the **data insights are limited** , restricting access for broader parts of their organization.
- Users find the **lack of information** on deeper analytics and data connections hinders the onboarding experience and reporting accuracy.
- Users find the **difficult learning curve** due to overwhelming features and unclear navigation, especially for new team members.
- Users find the platform to be **expensive for smaller companies** needing only basic features, limiting its accessibility.

#### What Are Recent G2 Reviews of AppTweak?

**["Intuitive ASO Tool with Unique Features"](https://www.g2.com/survey_responses/apptweak-review-10557602)**

**Rating:** 5.0/5.0 stars

_— Roni B._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-10557602)

**["Strong mobile app intelligence, UI could be simpler"](https://www.g2.com/survey_responses/apptweak-review-12803653)**

**Rating:** 4.0/5.0 stars

_— Andy F._

[Read full review](https://www.g2.com/survey_responses/apptweak-review-12803653)

#### What Are G2 Users Discussing About AppTweak?

- [What do you like most about AppTweak for ASO, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-apptweak-for-aso-and-what-improvements-would-you-suggest)
- [How do you use Apptweak?](https://www.g2.com/discussions/how-do-you-use-apptweak)
- [Does AppTweak Pro work?](https://www.g2.com/discussions/does-apptweak-pro-work)
- [Is AppTweak good?](https://www.g2.com/discussions/is-apptweak-good)
- [What does AppTweak do?](https://www.g2.com/discussions/what-does-apptweak-do) - 1 comment

### [AppFollow](https://www.g2.com/products/appfollow/reviews)

AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organic app performance analysis, competitor research, app performance monitoring, and analysis. AppFollow makes it easy to understand and elevate your app’s reputation. We help more than 100K+ users to utilize data across the app lifecycle to build successful apps with the power of our tools: — app performance monitor; — user review engagement tools; — app growth acceleration tools; — review management automation; — a vast number of integrations with Salesforce, Zendesk, Slack, Helpshift, Tableau, and more.

**Average Rating:** 4.6/5.0

**Total Reviews:** 192

#### How Do G2 Users Rate AppFollow?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10)
- **Store Performance:** 8.4/10 (Category avg: 8.5/10)
- **Keyword Tools:** 8.9/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AppFollow?

- **Seller:** [AppFollow](https://www.g2.com/sellers/appfollow)
- **Year Founded:** 2015
- **HQ Location:** Helsinki
- **Twitter:** @AppFollowIO  
2,960 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c970115dcdfea35fc429441b4408ef856ceeb2b809f033f666628c78cb5da05d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6403242%2F&secure%5Burl_type%5D=linkedin_company_website)  
75 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Social Media Manager
- **Top Industries:** Information Technology and Services, Computer Games
- **Company Size:** 64% Small, 23% Medium

#### What Do G2 Reviewers Say About AppFollow?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of AppFollow, appreciating its quick tracking and effective management tools.
- Users appreciate the **easy AI review tracking and response** features of AppFollow, enhancing their review management efficiency.
- Users appreciate the **business growth tools** of AppFollow for enhancing reviews and utilizing AI for responses.
- Users value the **centralized management** of AppFollow, streamlining app store optimization and feedback in one platform.
- Users appreciate the **centralized reviews** feature in AppFollow, streamlining app store optimization and feedback management effectively.

##### Cons

- Users often experience **data inaccuracy** with AppFollow, particularly regarding Google Play console ratings.
- Users find the **pricing a bit on the higher side** , which can be a barrier for smaller businesses or developers.
- Users desire improved **review selection capabilities** to download comments from multiple platforms more efficiently.
- Users encounter **inaccuracies** in AppFollow's data, particularly concerning Google Play Console ratings, affecting reliability.
- Users desire **better review selection** for simultaneous downloads from both CH Play and App Store for convenience.

#### What Are Recent G2 Reviews of AppFollow?

**["Real-Time Feedback Revolution with AppFollow"](https://www.g2.com/survey_responses/appfollow-review-12432533)**

**Rating:** 5.0/5.0 stars

_— Yatin G._

[Read full review](https://www.g2.com/survey_responses/appfollow-review-12432533)

**["AppFollow for the win"](https://www.g2.com/survey_responses/appfollow-review-7704336)**

**Rating:** 5.0/5.0 stars

_— Josiah G._

[Read full review](https://www.g2.com/survey_responses/appfollow-review-7704336)

#### What Are G2 Users Discussing About AppFollow?

- [What is AppFollow used for?](https://www.g2.com/discussions/what-is-appfollow-used-for)

### [MobileAction](https://www.g2.com/products/mobileaction/reviews)

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 113

#### How Do G2 Users Rate MobileAction?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Store Performance:** 8.4/10 (Category avg: 8.5/10)
- **Keyword Tools:** 9.0/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind MobileAction?

- **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @MobileAction  
6,629 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f792bf0bd1d04cdb40168bafb392e9bf898d98956d99e2e8ce91c7e89930de9e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobile-action%2F&secure%5Burl_type%5D=linkedin_company_website)  
107 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 47% Small, 41% Medium

#### What Do G2 Reviewers Say About MobileAction?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations.
- Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights.
- Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver.
- Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience.
- Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency.

##### Cons

- Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement.
- Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities.
- Users find the **user experience challenging** due to a steep learning curve and need for interface improvements.
- Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data.
- Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience.

#### What Are Recent G2 Reviews of MobileAction?

**["Perfect for managing both ASA and ASO in one place"](https://www.g2.com/survey_responses/mobileaction-review-11504618)**

**Rating:** 5.0/5.0 stars

_— Timofei O._

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618)

**["efficient and rewarding partnership"](https://www.g2.com/survey_responses/mobileaction-review-11509991)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991)

#### What Are G2 Users Discussing About MobileAction?

- [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment
- [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments

### [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews)

Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide.

**Average Rating:** 4.3/5.0

**Total Reviews:** 141

#### How Do G2 Users Rate Sensor Tower?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Store Performance:** 8.3/10 (Category avg: 8.5/10)
- **Keyword Tools:** 8.1/10 (Category avg: 8.8/10)
- **Keyword Localization:** 7.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Sensor Tower?

- **Seller:** [Sensor Tower](https://www.g2.com/sellers/sensor-tower)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California
- **Twitter:** @SensorTower  
204,008 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=18200829558f9b27d1b348bb6c2a74ea8eb6b757f090aac8d26b7bda5696b116&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsensor-tower%2F&secure%5Burl_type%5D=linkedin_company_website)  
438 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games, Information Technology and Services
- **Company Size:** 47% Medium, 31% Small

#### What Are Recent G2 Reviews of Sensor Tower?

**["More than 5 years with Data.ai"](https://www.g2.com/survey_responses/sensor-tower-review-8908691)**

**Rating:** 4.0/5.0 stars

_— Jane A._

[Read full review](https://www.g2.com/survey_responses/sensor-tower-review-8908691)

**["Excellent Resource for Monitoring App Performance"](https://www.g2.com/survey_responses/sensor-tower-review-8920388)**

**Rating:** 4.5/5.0 stars

_— John E._

[Read full review](https://www.g2.com/survey_responses/sensor-tower-review-8920388)

#### What Are G2 Users Discussing About Sensor Tower?

- [Is sensor tower accurate?](https://www.g2.com/discussions/is-sensor-tower-accurate)
- [What is sensor tower Aso?](https://www.g2.com/discussions/what-is-sensor-tower-aso)
- [Where does Sensor Tower get its data?](https://www.g2.com/discussions/where-does-sensor-tower-get-its-data)
- [What does App Annie do?](https://www.g2.com/discussions/what-does-app-annie-do) - 1 comment
- [What does Sensor Tower do?](https://www.g2.com/discussions/what-does-sensor-tower-do)

### [Similarweb App Intelligence](https://www.g2.com/products/similarweb-app-intelligence/reviews)

Similarweb App Intelligence helps product, growth and marketing teams win in the app economy with unmatched market-wide visibility. Covering 4M+ iOS and Android apps across 58 markets with rich historical data, Similarweb shows how, why and where apps grow so teams can benchmark performance, spot market trends early and make data-backed moves. Here’s what Similarweb unlocks for your team: - Benchmark competitors end to end Compare store performance, active users, sessions, retention and revenue with detailed resolution. -Discover new audiences and markets Use audience demographics and cross-app usage insights across 58 countries to guide expansion decisions. - Build smarter app roadmaps Analyze reviews, ratings, and competitor growth drivers to prioritize the right product investments. - Connect web and app behavior Understand total market share, cross-platform journeys, and emerging consumer trends in one view. - Power sales with SDK intelligence Track 2,800+ SDKs across 32 categories to uncover competitor tools and build targeted lead lists. - Access data flexibly, ready for AI workflows Use the platform, API, or custom data feeds. Plug app data directly into your own AI agents to make the magic happen.

**Average Rating:** 4.6/5.0

**Total Reviews:** 69

#### How Do G2 Users Rate Similarweb App Intelligence?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Store Performance:** 10.0/10 (Category avg: 8.5/10)
- **Keyword Tools:** 10.0/10 (Category avg: 8.8/10)
- **Keyword Localization:** 9.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Similarweb App Intelligence?

- **Seller:** [Similarweb](https://www.g2.com/sellers/similarweb)
- **Year Founded:** 2007
- **HQ Location:** New York
- **Twitter:** @Similarweb  
62,619 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=31af9b871eedcbd8d9cdd5615745e7871f1214ea5f4b818f1b797e75dde89b94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F429838%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,256 employees on LinkedIn®
- **Ownership:** NYSE: SMWB

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 46% Small, 35% Medium

#### What Do G2 Reviewers Say About Similarweb App Intelligence?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **enhanced market visibility** of Similarweb App Intelligence invaluable for comprehensive competitive analysis in mobile sectors.
- Users find that **Similarweb's App Intelligence enhances competitive analysis** by providing essential insights into mobile app performance.
- Users find **Competitor Insights** in Similarweb invaluable for detailed app performance analysis, enhancing competitive benchmarking significantly.
- Users value the **comprehensive data** from Similarweb App Intelligence, enabling accurate competitive analysis in mobile app environments.
- Users appreciate the **data accuracy** of Similarweb App Intelligence, enhancing competitive assessments and market visibility significantly.

##### Cons

- Users feel the **competitor analysis features are limited** , making in-depth assessments less flexible and comprehensive.
- Users find the **dashboard issues** in Similarweb App Intelligence limit comprehensive analysis and functionality compared to Web Intelligence.
- Users find the **dashboard usability** lacking in depth and features, limiting their ability for detailed analysis.
- Users find the **limited features and incomplete data** of App Intelligence hinder in-depth analysis compared to Web Intelligence.
- Users note the **inadequate competitor analysis** in Similarweb App Intelligence, limiting its depth and flexibility compared to alternatives.

#### What Are Recent G2 Reviews of Similarweb App Intelligence?

**["Powerful market intelligence with some data coverage caveats"](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12621117)**

**Rating:** 4.5/5.0 stars

_— Prisca P._

[Read full review](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12621117)

**["Critical Global App Insights for Tracking Performance and Market Share"](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12835980)**

**Rating:** 4.5/5.0 stars

_— Jamie R._

[Read full review](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12835980)

#### What Are G2 Users Discussing About Similarweb App Intelligence?

- [What is Explorer by 42matters used for?](https://www.g2.com/discussions/what-is-explorer-by-42matters-used-for) - 1 comment

### [Applyra](https://www.g2.com/products/applyra/reviews)

Applyra is an App Store Optimization (ASO) platform built for indie developers, solo founders, and small mobile studios. It helps app teams get discovered on the App Store and Google Play without paying enterprise prices or wrestling with tools designed for large agencies. At its core, Applyra tracks your keyword rankings on both iOS and Android, updated daily, so you always know where your app stands for the terms that matter. For any keyword, it gives you a difficulty score and a traffic score, plus the apps currently ranking for it, so you can tell in seconds whether a keyword is winnable and worth targeting. That turns ASO from guesswork into a clear, data-driven decision. Beyond tracking, Applyra analyzes your competitors. It finds the apps you actually compete with based on the keywords real users search, surfaces the terms where they outrank you, and shows where you can gain ground. Its AI-powered suggestions then recommend concrete changes to your title, subtitle, and description to improve your visibility and conversion. Applyra also gives every app a visibility score that captures how discoverable it is across the store over time, along with free ASO audits and store metadata monitoring, so you catch competitor changes and ranking shifts early. For developers who want to build on top of it, Applyra offers a REST API and a native MCP server, so your keyword and competitor data is available directly in your own workflow and AI tools. What sets Applyra apart is its pricing and focus. It has a permanent free plan, not a 7-day trial, so you can learn ASO and track your main keywords at no cost. When you outgrow it, there is a single flat tier at $9.99 per month with unlimited keywords across both stores, so a growing keyword list never means a growing bill. No keyword tiers, no per-seat fees, no enterprise contracts. Applyra is built by an indie developer for indie developers, with the goal of making serious App Store Optimization simple and affordable for the people shipping apps themselves.

**Average Rating:** 4.4/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Applyra?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10)
- **Store Performance:** 10.0/10 (Category avg: 8.5/10)
- **Keyword Tools:** 9.7/10 (Category avg: 8.8/10)
- **Keyword Localization:** 9.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Applyra?

- **Seller:** [Applyra](https://www.g2.com/sellers/applyra)
- **HQ Location:** Bordeaux, France
- **Twitter:** @applyra
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Applyra?

**["The Best Free ASO & Keyword Tracking Platform I've Used"](https://www.g2.com/survey_responses/applyra-review-13209998)**

**Rating:** 5.0/5.0 stars

_— Sait M._

[Read full review](https://www.g2.com/survey_responses/applyra-review-13209998)

**["Essential Tool to Optimize App SEO"](https://www.g2.com/survey_responses/applyra-review-13064674)**

**Rating:** 4.5/5.0 stars

_— Thomas M._

[Read full review](https://www.g2.com/survey_responses/applyra-review-13064674)

### [ASOMobile](https://www.g2.com/products/asomobile/reviews)

ASOMobile – Affordable App Store Optimization for Google Play & App Store ASOMobile is an ASO and mobile analytics platform built for people who don't have an enterprise budget or a background in app store optimization. Indie developers, solo ASO specialists, marketers, and small teams use it to grow organic downloads from search – without expensive tools or a steep learning curve. SIMPLE ENOUGH TO START IN MINUTES: - Step 1 (30 seconds): Paste your App Store or Google Play link – ASOMobile pulls in all the data automatically. - Step 2 (5 minutes): Get high-traffic, low-competition keywords that users actually search for, and build your first semantic core. - Step 3 (every day): Update metadata, track your positions, and watch organic installs grow. THE FULL ASO CYCLE IN ONE PLATFORM: KEYWORD RESEARCH & METADATA – Find effective keywords and build your semantic core yourself, then generate an optimized app description in 3 clicks with AI. (App Keywords, Keyword Finder, ASO Creator, ASO Generator AI) VISIBILITY TRACKING – Track keyword positions with instant updates, compare your visibility against competitors, and export a full app evaluation to PDF. (Keyword Monitor, ASO Dashboard, App Report) COMPETITOR INTELLIGENCE – See the keywords competitors outrank you on, estimate their downloads and revenue, and monitor market trends. (Spy Competitors, Revenue & Downloads, Timeline) RATINGS & REVIEWS – Reply to reviews for all your apps from one place, with translation, filters, templates, and tags. WHY BEGINNERS AND SMALL TEAMS CHOOSE ASOMOBILE: - Beginner-friendly: build your first semantic core with no prior ASO experience - Budget pricing: a full ASO toolkit from $47/month (billed annually) – a fraction of enterprise tools - AI metadata in 3 clicks: faster optimization, fewer revisions - One platform for the entire ASO cycle: research, optimization, tracking, competitors, reviews - API access to build your own dashboards - 10+ years on the market, trusted by 15,000+ companies and ASO specialists across 90+ countries Free plan to start. Paid plans from $47/month. Payment by card, PayPal, or crypto.

**Average Rating:** 4.4/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate ASOMobile?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Store Performance:** 9.5/10 (Category avg: 8.5/10)
- **Keyword Tools:** 10.0/10 (Category avg: 8.8/10)
- **Keyword Localization:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind ASOMobile?

- **Seller:** [Valeriya](https://www.g2.com/sellers/valeriya)
- **Year Founded:** 2018
- **HQ Location:** Ajman, AE
- **Twitter:** @aso\_mobile  
260 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5cc23653e125d016dc5d0deb932b1476647b082b669d4b33f4ede38a1dc83b87&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fasomobile-net%2F&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Company Size:** 95% Small

#### What Are Recent G2 Reviews of ASOMobile?

**["Comprehensive ASO Tool with Effortless Setup"](https://www.g2.com/survey_responses/asomobile-review-13036117)**

**Rating:** 5.0/5.0 stars

_— Павел ._

[Read full review](https://www.g2.com/survey_responses/asomobile-review-13036117)

**["Boosts ASO Rankings and Saves Time"](https://www.g2.com/survey_responses/asomobile-review-13231576)**

**Rating:** 4.0/5.0 stars

_— INNATUR LLC ._

[Read full review](https://www.g2.com/survey_responses/asomobile-review-13231576)

#### What Are G2 Users Discussing About ASOMobile?

- [Is Asus a mobile OS?](https://www.g2.com/discussions/is-asus-a-mobile-os)
- [How do I update my Asus phone software?](https://www.g2.com/discussions/how-do-i-update-my-asus-phone-software)
- [Does ASUS have a software?](https://www.g2.com/discussions/does-asus-have-a-software)
- [How can I download ASUS mobile software?](https://www.g2.com/discussions/how-can-i-download-asus-mobile-software)

### [App Radar](https://www.g2.com/products/app-radar/reviews)

App Radar focuses on organic and paid app user acquisition and let’s you combine self-service tools with managed services for app store marketing. So that you can grow faster, either on your own or with the support of our experts. The international team of App Radar has already helped to achieve more than 100 million downloads for customers like iTranslate, Kolibri Games, Wargaming, some of the world’s most successful mobile companies.

**Average Rating:** 4.3/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate App Radar?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Store Performance:** 9.3/10 (Category avg: 8.5/10)
- **Keyword Tools:** 9.2/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind App Radar?

- **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, DE
- **Twitter:** @SplitMetrics  
1,500 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=26525bc6f0656b22c2b45733e94e148b42982ebbaf9e533bc463496602b51268&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6379927&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 75% Small, 13% Medium

#### What Are Recent G2 Reviews of App Radar?

**["APP Radar is a Best Tool for ASO"](https://www.g2.com/survey_responses/app-radar-review-10805420)**

**Rating:** 5.0/5.0 stars

_— Okan K._

[Read full review](https://www.g2.com/survey_responses/app-radar-review-10805420)

**["Effortless App Management with Intuitive Tools"](https://www.g2.com/survey_responses/app-radar-review-11986430)**

**Rating:** 4.0/5.0 stars

_— Ben T._

[Read full review](https://www.g2.com/survey_responses/app-radar-review-11986430)

#### What Are G2 Users Discussing About App Radar?

- [Is app Radar free?](https://www.g2.com/discussions/is-app-radar-free)
- [How do you use the radar app?](https://www.g2.com/discussions/how-do-you-use-the-radar-app)
- [Is app Radar good?](https://www.g2.com/discussions/is-app-radar-good)
- [What does APP radar do?](https://www.g2.com/discussions/what-does-app-radar-do)

### [Asodesk](https://www.g2.com/products/asodesk/reviews)

One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency services. Our products: 🚀 ASO tools. The complete set of tools for working with ASO. 🚀 Top charts & store analytics. The App Store and Google Play data research. 🚀 Analytics and replies to reviews. Professional tools for working with reviews. 🚀 StoreConsole. Application metadata management. 🚀 Competitive research. Tools for competitor application analysis. 🚀 App monitoring. Application position research. 🚀 App analytics. Analytics of application traffic sources. 🚀 Boost to the top. Incentivized installs from real users. 🚀 API. Build your own boards and get all the historical data through your interface. 🚀 Free tools. Find new keywords, analyze metrics, and get new insights for free.

**Average Rating:** 4.6/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Asodesk?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.8/10)
- **Store Performance:** 10.0/10 (Category avg: 8.5/10)
- **Keyword Tools:** 9.6/10 (Category avg: 8.8/10)
- **Keyword Localization:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Asodesk?

- **Seller:** [Asodesk](https://www.g2.com/sellers/asodesk)
- **Year Founded:** 2016
- **HQ Location:** Nicosia, Egkomi
- **Twitter:** @ASOdesk  
1,289 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=952461fe83bef745f1f009244122b6010915de933e00c17c8cb1b1bf33571029&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fasodeskinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Games
- **Company Size:** 64% Small, 32% Medium

#### What Are Recent G2 Reviews of Asodesk?

**["Clear and convenient Asodesk service"](https://www.g2.com/survey_responses/asodesk-review-8282185)**

**Rating:** 4.5/5.0 stars

_— Alexandra A._

[Read full review](https://www.g2.com/survey_responses/asodesk-review-8282185)

**["Thanks to asodesk for the best experience in using ASO tools"](https://www.g2.com/survey_responses/asodesk-review-7924571)**

**Rating:** 5.0/5.0 stars

_— Mykyta H._

[Read full review](https://www.g2.com/survey_responses/asodesk-review-7924571)

#### What Are G2 Users Discussing About Asodesk?

- [What does Asodesk do?](https://www.g2.com/discussions/what-does-asodesk-do)
- [What is Checkaso?](https://www.g2.com/discussions/what-is-checkaso)
- [What is Gummicube?](https://www.g2.com/discussions/what-is-gummicube)
- [What is ASOdesk?](https://www.g2.com/discussions/what-is-asodesk) - 2 comments

### [StoreMaven](https://www.g2.com/products/storemaven/reviews)

In 2014, Storemaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets and understand user behavior. Our methodology is underpinned by the right combination of technological and human input. With predictive testing and proprietary machine-learning algorithms, our platform tells you precisely what designs work best for your app store page in order to increase conversion rates and reduce cost per install. Our first-class professional services—informed by unmatched data and experience—help guide you in testing the most impactful marketing assets and developing a strong, long-term App Store Optimization strategy that brings continued success.

**Average Rating:** 4.4/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate StoreMaven?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.8/10)
- **Store Performance:** 8.5/10 (Category avg: 8.5/10)
- **Keyword Tools:** 8.0/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind StoreMaven?

- **Seller:** [mavens° [formerly Storemaven]](https://www.g2.com/sellers/mavens-formerly-storemaven)
- **Year Founded:** 2015
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @storemaven  
430 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f46d2fafc0510ccfc7783471c267369b22f3448420e95504481e54f0521660a3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstoremaven%2F&secure%5Burl_type%5D=linkedin_company_website)  
79 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Retail
- **Company Size:** 58% Small, 28% Medium

#### What Are Recent G2 Reviews of StoreMaven?

**["Comprehensive and specialized service"](https://www.g2.com/survey_responses/storemaven-review-7970029)**

**Rating:** 4.0/5.0 stars

_— Tiago M._

[Read full review](https://www.g2.com/survey_responses/storemaven-review-7970029)

**["StoreMaven: A Must-Have Tool for Optimizing Mobile App Store Listings"](https://www.g2.com/survey_responses/storemaven-review-7586134)**

**Rating:** 4.0/5.0 stars

_— Shrikant Krishnan I._

[Read full review](https://www.g2.com/survey_responses/storemaven-review-7586134)

#### What Are G2 Users Discussing About StoreMaven?

- [What is StoreMaven used for?](https://www.g2.com/discussions/what-is-storemaven-used-for)

### [SplitMetrics Optimize](https://www.g2.com/products/splitmetrics-optimize/reviews)

SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. - Launched in 2015 at the dawn of a/b tests - We track behavior data for 100M users for benchmarks - Up to 63% increase in conversion rate Benefits: ● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others. ● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily. ● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights. ● Instant results received from real users gathered on a single report page. ● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics). ● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal. ● Secured app rank and testing privacy with the tests running in an isolated environment. ● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development. ● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked. ● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts.

**Average Rating:** 4.2/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate SplitMetrics Optimize?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10)
- **Store Performance:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SplitMetrics Optimize?

- **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, DE
- **Twitter:** @SplitMetrics  
1,500 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=26525bc6f0656b22c2b45733e94e148b42982ebbaf9e533bc463496602b51268&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6379927&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 56% Medium, 39% Small

#### What Are Recent G2 Reviews of SplitMetrics Optimize?

**["Great tool for ASO optimisation"](https://www.g2.com/survey_responses/splitmetrics-optimize-review-7091621)**

**Rating:** 5.0/5.0 stars

_— Paul D._

[Read full review](https://www.g2.com/survey_responses/splitmetrics-optimize-review-7091621)

**["All-in-one tool to help develop our UI and Cire Framework"](https://www.g2.com/survey_responses/splitmetrics-optimize-review-7291612)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/splitmetrics-optimize-review-7291612)

### [ASO Tools](https://www.g2.com/products/aso-tools/reviews)

ASOTools is a comprehensive App Store Optimization (ASO) platform designed to enhance the visibility and performance of mobile applications across both iOS and Android platforms. By offering a suite of tools that cover keyword analysis, app analytics, and market intelligence, ASOTools empowers developers and marketers to make informed decisions that drive app growth and user engagement. Key Features and Functionality: - Keyword Research and Analysis: ASOTools provides robust keyword research capabilities, enabling users to identify high-performing keywords and track their rankings over time. This feature assists in optimizing app metadata to improve search visibility. - App Analytics: The platform offers detailed insights into app performance metrics, including download and revenue estimates, user reviews, and competitor analysis. These analytics help users understand market trends and app positioning. - Market Intelligence: ASOTools delivers comprehensive market data, such as top charts and category rankings, allowing users to discover new opportunities and monitor industry leaders. - Integration Capabilities: The platform supports integrations with various services, including Google Play Console, Firebase, BigQuery, and Slack, facilitating seamless workflows and data synchronization. Primary Value and User Solutions: ASOTools addresses the critical need for effective app store optimization by providing a centralized platform that combines keyword research, performance analytics, and market intelligence. By leveraging these tools, developers and marketers can enhance their app's visibility, attract more organic downloads, and stay competitive in the dynamic app marketplace. The integration capabilities further streamline operations, allowing for efficient management of app data and marketing strategies.

**Average Rating:** 4.8/5.0

**Total Reviews:** 20

#### How Do G2 Users Rate ASO Tools?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.8/10)
- **Store Performance:** 8.6/10 (Category avg: 8.5/10)
- **Keyword Tools:** 9.2/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind ASO Tools?

- **Seller:** [https://asotools.io/](https://www.g2.com/sellers/https-asotools-io)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Are Recent G2 Reviews of ASO Tools?

**["Detailed App Insights That Improve Understanding"](https://www.g2.com/survey_responses/aso-tools-review-12618196)**

**Rating:** 4.0/5.0 stars

_— 荷不染 ._

[Read full review](https://www.g2.com/survey_responses/aso-tools-review-12618196)

**["Easy to Use Interface"](https://www.g2.com/survey_responses/aso-tools-review-11679623)**

**Rating:** 5.0/5.0 stars

_— Shivam K._

[Read full review](https://www.g2.com/survey_responses/aso-tools-review-11679623)

#### What Are G2 Users Discussing About ASO Tools?

- [What is ASO Tools used for?](https://www.g2.com/discussions/what-is-aso-tools-used-for)

### [Checkaso](https://www.g2.com/products/checkaso/reviews)

Checkaso is an analytical platform that rates your ASO performance and gives you custom tips on how to improve it. It’s created by ASO specialists and fits users of any experience from beginners to enthusiasts with a lot of optimized apps behind. The platform algorithms provide highly accurate data on keywords impressions and search volume, live search results, ranking history, competitor analysis for the App Store & Google Play, and more.

**Average Rating:** 4.9/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Checkaso?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Store Performance:** 10.0/10 (Category avg: 8.5/10)
- **Keyword Tools:** 9.6/10 (Category avg: 8.8/10)
- **Keyword Localization:** 9.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Checkaso?

- **Seller:** [Checkaso](https://www.g2.com/sellers/checkaso)
- **HQ Location:** Tallinn, Harjumaa, EE
- **Twitter:** @checkasoteam  
405 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d3cfdb99ac5f125de6a60fc652c094cc1a424683ff018e3f2bff9369dae254ae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheckaso&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 93% Small, 14% Medium

#### What Are Recent G2 Reviews of Checkaso?

**["Fantastic iOS & Android ASO tool!"](https://www.g2.com/survey_responses/checkaso-review-5428110)**

**Rating:** 5.0/5.0 stars

_— Tomas L._

[Read full review](https://www.g2.com/survey_responses/checkaso-review-5428110)

**["Great ASO tool for Android / iOS applications"](https://www.g2.com/survey_responses/checkaso-review-5350517)**

**Rating:** 5.0/5.0 stars

_— Denis M._

[Read full review](https://www.g2.com/survey_responses/checkaso-review-5350517)

### [RankMyApp](https://www.g2.com/products/rankmyapp/reviews)

RankMyApp is a global solution specializing in marketing intelligence and media management for mobile applications. Established in 2015 and headquartered in São Paulo, Brazil, the company operates across 17 countries, serving over 600 clients, including prominent brands such as Nike, Wish, Duolingo, Shell, and Sephora. RankMyApp focuses on enhancing app visibility, user acquisition, and retention through data-driven strategies and proprietary technology. Key Features and Functionality: - App Store Optimization (ASO): Utilizes advanced algorithms to improve app rankings by optimizing titles, descriptions, keywords, and visuals, thereby increasing organic downloads. - Performance Media Management: Offers strategic and personalized management of media campaigns, leveraging artificial intelligence to automate and optimize user acquisition efforts across various channels. - Mobile Intelligence: Provides comprehensive market analysis and insights, enabling clients to monitor app performance, analyze competitors, and identify growth opportunities through a 360° view of the app landscape. Primary Value and User Solutions: RankMyApp addresses the critical challenge of app discoverability and user engagement in competitive digital marketplaces. By combining big data analytics with expert consulting, the company empowers businesses to make informed decisions that enhance app visibility, attract high-intent users, and drive sustainable growth. Their tailored solutions cater to various industries, including e-commerce, finance, and investment, ensuring measurable results aligned with each client's specific goals.

**Average Rating:** 4.6/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate RankMyApp?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10)
- **Store Performance:** 7.9/10 (Category avg: 8.5/10)
- **Keyword Tools:** 7.7/10 (Category avg: 8.8/10)
- **Keyword Localization:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind RankMyApp?

- **Seller:** [RankMyApp](https://www.g2.com/sellers/rankmyapp)
- **Year Founded:** 2015
- **HQ Location:** São Paulo, SP
- **Twitter:** @RankMyApp  
280 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2e983e179c4a8c0ba4be468144e8a92ebded452d328e78e97218c916e03566e1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frankmyapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
149 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 64% Small, 27% Medium

#### What Are Recent G2 Reviews of RankMyApp?

**["Review"](https://www.g2.com/survey_responses/rankmyapp-review-8738641)**

**Rating:** 5.0/5.0 stars

_— Sam D._

[Read full review](https://www.g2.com/survey_responses/rankmyapp-review-8738641)

**["A Perfect Marketing Management Tool to scale your business"](https://www.g2.com/survey_responses/rankmyapp-review-5214098)**

**Rating:** 5.0/5.0 stars

_— Trivendra Vikram S._

[Read full review](https://www.g2.com/survey_responses/rankmyapp-review-5214098)

#### What Are G2 Users Discussing About RankMyApp?

- [What is RankMyApp used for?](https://www.g2.com/discussions/what-is-rankmyapp-used-for)

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[Browse App Store Optimization Themes](/categories/app-store-optimization/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated March 10, 2026

Companies use app store optimization (ASO) software to help mobile applications rank higher in app stores, as well as to track both rankings and downloads of apps. These tools help users optimize app titles, keywords, icons, descriptions, previews, screenshots, and more. They also provide recommendations for increasing or maintaining placement. Many products in this space provide competitive intelligence features, with robust ranking and download data for both a business’ app as well as competing apps. ASO software is often leveraged by developers or app marketers to make their app rank highly and stand out in app marketplaces such as the App Store or Google Play.

App store optimization software is similar in many ways to [SEO software](https://www.g2.com/categories/seo), but is specifically designed for app stores.

To qualify for inclusion in the App Store Optimization (ASO) category, a product must:

- Track and record apps’ rankings and performance in app stores
- Suggest ways to optimize mobile app marketing copy
- Provide data on keyword rankings

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