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App Store Optimization reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best App Store Optimization Software

    Companies use app store optimization (ASO) software to help mobile applications rank higher in app stores, as well as to track both rankings and downloads of apps. These tools help users optimize app titles, keywords, icons, descriptions, previews, screenshots, and more. They also provide recommendations for increasing or maintaining placement. Many products in this space provide competitive intelligence features, with robust ranking and download data for both a business’ app as well as competing apps. ASO software is often leveraged by developers or app marketers to make their app rank highly and stand out in app marketplaces such as the App Store or Google Play.

    App store optimization software is similar in many ways to SEO software, but is specifically designed for app stores.

    To qualify for inclusion in the App Store Optimization (ASO) category, a product must:

    Track and record apps’ rankings and performance in app stores
    Suggest ways to optimize mobile app marketing copy
    Provide data on keyword rankings

    Top 6 App Store Optimization Software

    • AppFollow
    • AppTweak
    • Adjust
    • ASOdesk
    • App Annie Intelligence
    • MightySignal

    Compare App Store Optimization Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    AppFollow is an app management platform for timely decisions and actions. Its review management and review analytics platform, App Store Optimization (ASO) tools, and dashboards for monitoring mobile app data, ratings & reviews, and organic growth helps mobile apps and games stay on track and manage critical data changes with ease. AppFollow is a crucial tool for Customer Support, Marketing, ASO and Product Management teams that want their apps and games take the first position on app store

    (15)4.8 out of 5
    Entry Level Price:$69 per month

    AppTweak is the leading ASO tool for apps and games driven by data science. Our all-in-one platform provides mobile marketers and app publishers with all the data and insights they need to increase their app or game’s visibility, boost organic downloads and find new growth opportunities. Launched in 2014, AppTweak is the most accurate, transparent and easy to use tool to grow app businesses of all sizes. Our suite of features includes: - ASO Intelligence - Search Ads Intelligence - App Intellig

    (32)4.6 out of 5

    Adjust is a global B2B SaaS company. Born at the heart of the mobile app economy and grown out of a passion for technology, the company now has 16 offices around the world. Adjust's platform includes measurement, fraud prevention, cybersecurity and marketing automation products. Together, they make marketing simpler, smarter and more secure for the 40,000 apps working with Adjust. Global leading brands including Procter & Gamble, Rocket Internet and Tencent Games have implemented its solut

    (23)4.7 out of 5

    All-in-one platform for App Store Optimization and App Marketing. It helps to spend time more efficiently, perform detailed analytics of competitors’ applications, and stay current on the latest changes due to the regular reports. What business needs can be solved using ASOdesk platform: – estimation of ASO effectiveness; – estimation of the popularity of search queries; – creation of a semantic core; – regular monitoring of app ratings in the App Store and Google Play; – App Store Localization

    (27)3.8 out of 5

    App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization. The company's mission to help customers create winning mobile experiences. The company created the mobile app data market in 2010 and is committed to delivering the industry’s most complete mobile performance offering. More than 1,100 enterprise clients and 1 million registered use

    (20)4.7 out of 5

    MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google on SDKs, mobile ads, rank changes, and more. Sales and marketing teams rely on MightySignal to power key decisions in prospecting, lead qualifying, market sizing, and more.

    (6)4.8 out of 5

    App store intelligence and tracking

    (6)4.4 out of 5
    Entry Level Price:0€ per month

    App Radar focuses on organic and paid app user acquisition and let’s you combine self-service tools with managed services for app store marketing. So that you can grow faster, either on your own or with the support of our experts. The international team of App Radar has already helped to achieve more than 100 million downloads for customers like iTranslate, Kolibri Games, Wargaming, some of the world’s most successful mobile companies.

    (12)4.9 out of 5

    Kumulos is the easy to use omni-channel user engagement platform that offers a 360-degree view of user experience, user sentiment and user behavior to provide a holistic view of mobile app performance. Kumulos gives you all the tools you need to connect with, and create long term customers. Key features of Kumulos include rich, interactive mobile push notifications, web push notifications and in-app messaging. These features can be used separately or you can create omni-channel campaigns and ope

    (2)4.8 out of 5

    App Store Optimization tool for everyone!

    (1)4.5 out of 5

    Mobile Action is a tool for app marketers to do keyword ranking, competitor analysis and App Store optimization in the App Stores.

    0 ratings

    Perform App Store SEO, track your competitors, check out popular keywords, dispense your promo codes effectively.

    0 ratings

    Appnique's proprietary targeting technology uses machine learning to transform big data from the app graph into audience targeting.

    0 ratings

    Gummicube is a leader in providing Big Data Analytics for the App Stores, which is used for App Store Optimization, Mobile Marketing and Market Analysis.

    0 ratings

    ShyftUP, a mobile UA agency, built Metrikal for internal use with its clients. Other analytics products weren't capturing needed actionable data. Every data connection made, every data visualization shown, and every KPI reported on the Metrikal dashboard impacts growth. What We Do: Unlock the mystery of your ASO performance - Metrikal is a one-stop-shop for app marketing reporting and analytics. Visualize and quantify the true impact of your ASO efforts in one place. Revisit your apps historic

    0 ratings

    RankMyApp is an early stage, technology-driven digital marketing services startup founded in 2015 and accelerated by Startup Farm (São Paulo, BR) and Alchemist Accelerator (Silicon Valley, US).

    0 ratings

    Your store rating is the key to increasing your app's downloads and ensuring its success. When choosing between similar apps that do the same thing, users install the one with a higher rating. That's why we've created Rate My App — an effective solution for improving app ratings and driving installs.

    0 ratings

    Sensor Tower is the leading solution for mobile marketers, app developers, and industry analysts who demand superior competitive insights into the mobile economy and are seeking to increase app downloads through app store optimization.

    0 ratings

    In 2014, Storemaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets and understand user behavior. Our methodology is underpinned by the right combination of technological and human input. With predictive testing and proprietary machine-learning algorithms, our platform tells you precisely what designs work best for your app store page in order to increase convers

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    Check out the G2 Grid® for the top App Store Optimization Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    App Annie Intelligence
    Market Presence