Best App Store Optimization Tools

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Companies use app store optimization (ASO) software to help mobile applications rank higher in app stores, as well as to track both rankings and downloads of apps. These tools help users optimize app titles, keywords, icons, descriptions, previews, screenshots, and more. They also provide recommendations for increasing or maintaining placement. Many products in this space provide competitive intelligence features, with robust ranking and download data for both a business’ app as well as competing apps. ASO software is often leveraged by developers or app marketers to make their app rank highly and stand out in app marketplaces such as the App Store or Google Play.

App store optimization software is similar in many ways to SEO software, but is specifically designed for app stores.

To qualify for inclusion in the App Store Optimization (ASO) category, a product must:

Track and record apps’ rankings and performance in app stores
Suggest ways to optimize mobile app marketing copy
Provide data on keyword rankings
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Best App Store Optimization Software At A Glance

Leader:
Highest Performer:
Easiest to Use:
Top Trending:
Best Free Software:
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Easiest to Use:
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Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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45 Listings in App Store Optimization Available
(206)4.6 out of 5
2nd Easiest To Use in App Store Optimization software
View top Consulting Services for AppTweak
Entry Level Price:Free
(556)4.6 out of 5
1st Easiest To Use in App Store Optimization software
View top Consulting Services for Adjust
Entry Level Price:Free
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(197)4.6 out of 5
4th Easiest To Use in App Store Optimization software
View top Consulting Services for AppFollow
Entry Level Price:Free
Entry Level Price:Free
(142)4.3 out of 5
7th Easiest To Use in App Store Optimization software
View top Consulting Services for Sensor Tower
Entry Level Price:Starting at €58.00
(44)4.6 out of 5
5th Easiest To Use in App Store Optimization software
(17)4.2 out of 5
8th Easiest To Use in App Store Optimization software
Entry Level Price:Free