What do you like best about MNTN Performance TV?
I've worked with MNTN for a few years as a maker producing CTV spots for bigger brands on the platform. I've owned a production company for over a decade and despite my initial skepticism about how the creative as a service model would affect producers like me, MNTN has become one of my most important agency partners.
My team works with big ad agencies regularly and sometimes it feels like we spend more time and effort putting on a dog and pony show for the agency than we do making the campaigns themselves. MNTN cuts through a lot of the waste of the traditional agency model and facilitates the relationship between clients and makers as efficiently as possible.
This efficiency has advantages for all parties: Clients get our high-end production skills at a much lower cost than they would otherwise. Makers spend less time pitching endlessly and or attending useless internal agency meetings and much more time interfacing with our clients and making our spots better.
The MNTN team do a great job being available to support makers and do a great job putting out production problems that might arise while keeping the client's interests in mind. It's everything that is great about an account manager at an agency with less micromanaging and more genuine support.
Lastly, and this is no small thing, the MNTN folks are genuinely very nice people and treat us like the professional creatives that we are instead of disposable vendors. In contrast, traditional agencies so often have ego-driven stakeholders who like to lead projects with vendors as if we were interns to terrorize through fear like The Devil Wears Prada. We're not savings lives out here, we're making commercials, and with MNTN it really feels like the account reps and us are on the same team supporting each other to make the best realistic choices to maximize production value for client's budget.
All in all, as a maker - MNTN adds stability and predictability to our projects that empowers us to do what we do at an insanely good value to the end client. Review collected by and hosted on G2.com.
What do you dislike about MNTN Performance TV?
Makers can only get paid in 50/50 increments and that's not always the right approach. Projects with long post-production processes should either be allowed to bill in 1/3rds or bill for post-production separately like with more traditional agencies. And it would be great if they could speed up getting payments out.
And I think more in-person meetups or conference type events to meet other makers would be great. Review collected by and hosted on G2.com.