--- title: Kochava Reviews meta_title: 'Kochava Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 136 reviews by the users' company size, role or industry to find out how Kochava works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 136 scale: '5' date_modified: '2026-08-14' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # Kochava Reviews **Vendor:** Kochava **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 136 ## About Kochava Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally. ## Kochava Pros & Cons **What users like:** - Users value the **responsive and helpful customer support** provided by the Kochava team for resolving queries effectively. (6 reviews) - Users value Kochava's **accurate cross-device attribution** capabilities, enhancing campaign measurement and optimization across multiple platforms. (5 reviews) - Users value the **data granularity** of Kochava, appreciating the extensive availability and exceptional customer support. (5 reviews) - Users appreciate the **deep data insights and robust analytics** of Kochava, enhancing their understanding of user behavior. (5 reviews) - Users find Kochava's **intuitive user interface** enhances data management and analysis, making the process straightforward and efficient. (5 reviews) - Dashboard Customization (4 reviews) - Features (4 reviews) - Support Availability (4 reviews) - Tracking Features (4 reviews) - Dashboard Usability (3 reviews) **What users dislike:** - Users find the **poor UI** of Kochava challenging, making navigation and report generation frustratingly complex. (6 reviews) - Users find **complex features** of Kochava challenging, complicating tasks like custom queries and data extraction. (5 reviews) - Users feel that Kochava's platform is **not intuitive** , leading to confusion and complications in navigation and reporting. (5 reviews) - Users find Kochava's **UX improvements necessary** due to its clunky interface and non-intuitive reporting processes. (5 reviews) - Users face **limitations in data access and integration** with DSPs, making it challenging to obtain detailed insights. (4 reviews) - Reporting Issues (4 reviews) - Users experience a **steep learning curve** with Kochava, especially when trying to integrate with DSPs and advanced features. (4 reviews) - Complexity (3 reviews) - Data Management (3 reviews) - Users report **data management issues** , specifically with user additions and limited historical retention data. (3 reviews) ## Kochava Reviews ### 1. Powerful analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Vaibhav S. | Senior Group Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Kochava?** I like the amount of tracking and reporting Kochava provides. It helps us monitor purchases, analyze campaign costs, and understand funnel performance in one place. There are a lot of features available, and the newer dashboard has made it much easier to filter data, understand performance, and find the information we need. **What do you dislike about Kochava?** Some of the reporting can still feel complicated, especially when trying to combine cost, revenue, purchase activity, and customer-related information into one clear report. Because there are so many options and features, it can take some time to understand how to get exactly the data you are looking for. **What problems is Kochava solving and how is that benefiting you?** We have been spending significantly on Apple Search Ads for the past four years, but previously we did not have a reliable way to connect that advertising spend with actual sales. Kochava helped solve that problem by giving us better purchase attribution and ROI visibility. Now we can make more informed decisions about whether a campaign is profitable and whether we should continue running it. ### 2. Kochava has a very good support team **Rating:** 4.5/5.0 stars **Reviewed by:** Andres G. | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Kochava?** They continue to have a very good support team, offering new solutions or better integrations. **What do you dislike about Kochava?** It would find useful to integrate with more affiliate networks and improve the usability of the adming panel. **What problems is Kochava solving and how is that benefiting you?** We need to improve our reach in the mobile world and Kochava helps us allowing us to launch campaigns with our mobile marketing agencies and partners. ### 3. Outstanding Custom Support and Insightful Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Mike R. | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Kochava?** I really appreciate Kochava's ability to problem solve and their out-of-the-box thinking. They come up with solutions even for things they might not have in their current toolset, and they enjoy hearing client feedback to improve their product offerings. I also find it valuable that Kochava becomes an extension of our internal team, goingbove and beyond to ensure we succeed. The support team is top-notch, consistently being available, even before we had finalized our contracts with them. Additionally, the SDK implementation was fairly easy, and the team was super helpful and supportive during the onboarding process. I also enjoy their annual client summit, which provides great insights, informative sessions, and networking opportunities to connect with others in the space. Their ability to provide great insights and the quality of their support team stands out for me. **What do you dislike about Kochava?** From a marketing standpoint, there are no issues that I can think of that Kochava is not delivering on. Our dev team has asked for a custom solution that has not been prioritized yet. So I think that's probably the only thing I can think of, from our experience to date, that's there was not an immediate solve for, but its a custom ask, so i can't say there have been any issues. **What problems is Kochava solving and how is that benefiting you?** Kochava helps us with customer acquisition by linking users to app sections, tracking downloads from media partners, understanding customer behavior and origins, and leveraging SmartLink QR codes for in-person activations. ### 4. Easy to Implement, Powerful Dashboards, and Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Amy L. | Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Kochava?** We use Kochava as our MMP for tracking our in app conversion data across platforms. I like that the ease of use and the ease of implementation. Our support team is knowledgeable and always available to help. Doing network integrations are simple and straightforward. I use the dashboards a lot for troubleshooting and attribution analyses across devices. I use Kochava almost daily, but mostly on a weekly basis for media reporting purposes. **What do you dislike about Kochava?** The SAN integrations are a bit harder because it requires implementation from the partners which can sometimes be challenging. **What problems is Kochava solving and how is that benefiting you?** We use Kochava for in app tracking across our paid media platforms. ### 5. Kochava Delivers Clear Insight into Paid Media Performance Across CTV and Beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Kochava?** Kochava provides insight into the impact and effectiveness of our paid media buys across CTV as well as other partners. **What do you dislike about Kochava?** The biggest challenge that we're running into in measuring our CTV advertising is that much of the tracking is done through view-through attribution. That makes it somewhat difficult to compare to other channels. However, this is not a Kochava problem so much as a CTV problem, and I believe Kochava has the tools to help us figure this out. **What problems is Kochava solving and how is that benefiting you?** We are working with Kochava to help us verify the cost per acquisition on our paid media campaigns, as well as to determine incrementality versus other paid media channels. Specifically, Kochava's third-party attribution provides a trusted source for verifying the claims made by our various TV partners in terms of the effectiveness of their paid media. ### 6. Kochava Makes Campaign KPI Tracking and Event Analysis Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Kochava?** I like how easy it is to retrieve and visualize the exact data I need using the filter options, so I can analyze the campaigns I’m focused on. In particular, the Kochava dashboard and portal make it straightforward to review campaign KPIs and to see both claimed and unclaimed events without hassle. **What do you dislike about Kochava?** For specific use cases that involve adding a conversion tracker to a website, it’s not as easy as I’d like to verify that the advertiser has set the tracker up correctly. I’d really like to see improvements in that area, especially around making setup verification clearer and more straightforward. **What problems is Kochava solving and how is that benefiting you?** Kochava helps us measure advertiser outcomes across multiple channels, which is exactly the problem we needed to solve. With that visibility, we can better optimize publisher monetization while also improving advertiser KPIs. ### 7. Great customer support, attribution technology for in app tracking, extensive network of ad partners **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer C. | Marketing Technology Lead, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about Kochava?** The dedicated support and hands-on nature of the Kochava team, as well as the extensive partner integrations that exist. They are also helpful in adding new integrations for new ad partners if needed. They have a number of features to leverage on their platform as well as partnerships that can be useful for you, including Search Ad Maven. **What do you dislike about Kochava?** Areas of opportunity were the user interface, which presented a significant learning curve. However, Kochava has since rolled out a new UI and implemented a few additional updates that are extremely helpful. Pricing can be expensive but I encourage having candid discussions with your account rep. They care about your business and will always work with you. **What problems is Kochava solving and how is that benefiting you?** It has been helpful in tracking our mobile campaigns in our app. We have both the mobile and web SDK implemented for Kochava and generate hundreds of campaign links. They are also helping us to optimize our IOS app store optimizations for the fall in ensuring we are optimizing on the right keywords. ### 8. Incredible product and team. **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan W. | Chief Marketing Officer/Chief Operations Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Kochava?** As someone who’s worked with Kochava across multiple apps, I can confidently say they are the best mobile measurement partner out there. Their platform is robust, offering precise analytics, attribution, and optimization tools that are on par with or better than competitors. But what truly sets Kochava apart is their team—hands down, the best in the industry. Being a bootstrapped company, Kochava has cultivated a culture of excellence with remarkably high employee retention. This translates to a team with deep tenure, unmatched subject matter expertise, and invaluable context that you simply won’t find elsewhere. While competitors may offer similar features, none can match the quality, dedication, and personalized support of Kochava’s staff. Their customer service is exceptional—they go above and beyond, working tirelessly to ensure your success. If you’re looking for a reliable, high-performing measurement partner with a team that feels like an extension of your own, Kochava is the clear choice. 10/10, no question. **What do you dislike about Kochava?** I don’t dislike much about the product. Maybe a bit lacking in pretty UI but I don’t care much about that. **What problems is Kochava solving and how is that benefiting you?** How to find value in marketing spend. And understanding my data. ### 9. Amazing Team and Fantastic Product **Rating:** 4.5/5.0 stars **Reviewed by:** Jill B. | Sr. Director, Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Kochava?** Kochava has been instrumental in helping us accurately attribute performance across CTV devices — something few platforms handle well. Their onboarding process was seamless, and their customer success team continues to be one of the most responsive and strategic partners we work with. We’ve been able to confidently measure campaign impact across platforms and optimize spend with real clarity. Their ability to support complex, cross-device user journeys makes them a standout in the attribution space. **What do you dislike about Kochava?** Unfortunately we joined right as they were in the middle of a UI redesign so adopting the new set up as been difficult. It's a bit more expensive then other platforms but I feel like the robustness of the product validates the cost. **What problems is Kochava solving and how is that benefiting you?** We were struggling with truly measuring the impact of our paid campaigns. Kochava helped solve this for us! ### 10. CTV Attribution at it's finest. **Rating:** 5.0/5.0 stars **Reviewed by:** Malik C. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Kochava?** Kochava offers robust CTV attribution capabilities, making it a strong choice for marketers looking to measure cross-device performance. It provides unified attribution across CTV, mobile, web, and desktop, enabling clear visibility into the full customer journey. With integrations across major CTV platforms like Roku and Amazon Fire TV, Kochava delivers granular, real-time metrics, including view-through attribution and time-to-conversion data. Its IdentityLink technology enhances cross-device matching, while customizable attribution models and privacy-compliant tracking ensure flexibility and security. Kochava also supports incrementality testing, helping advertisers determine the true impact of their CTV campaigns. **What do you dislike about Kochava?** Nothing to dislike, but I am learning the new UI. **What problems is Kochava solving and how is that benefiting you?** Their is a major gap in Connected TV measurement that Kochava has resolved for us is Cross Device attribution. ### 11. Great solution as mobile measurement partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Kochava?** A great support team that helps us through any questions or challenges we had - This included everything from analytics, queries, all the way to key resources to help our internal development team make key updates **What do you dislike about Kochava?** There isn't much on the top of my mind Hey Cortana **What problems is Kochava solving and how is that benefiting you?** Helping us determine the channels that drive the KPIs ### 12. I attribute my team's success to Kochava **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Kochava?** My reps. They are always responsive and follow up with solid information and recommendations on how to optimize our tracking. **What do you dislike about Kochava?** The UI. Certain limitations do create more tedius workstreams. Takes me a few to remember where a certain tab is at times. **What problems is Kochava solving and how is that benefiting you?** Attributing our paid and on channel campaigns to the appropriate partners. ### 13. Comprehensive and Reliable Marketing Tag Management Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Lance T. | Senior Regional Digital Marketing Manager, Ecommerce, Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2024 **What do you like best about Kochava?** ochava excels in providing deep data insights and robust analytics that help us understand user behavior and campaign performance across various marketing channels. The platform’s ability to create custom segments with multiple filters allows us to pinpoint the exact data we need, making our marketing efforts more targeted and effective. Additionally, Kochava’s user interface is intuitive and easy to navigate, which simplifies the process of managing and analyzing data. Their customer support is also top-notch, always responsive and helpful. **What do you dislike about Kochava?** hile Kochava offers a wide range of features, the platform can be a bit complex to use or require certain level of industrial knowledge. **What problems is Kochava solving and how is that benefiting you?** Attribution Accuracy: Kochava offers precise, unbiased attribution across all marketing channels. This helps you understand which campaigns and channels are driving the most valuable user actions, allowing you to optimize your marketing spend effectively. ### 14. Great product, even better customer service. **Rating:** 4.5/5.0 stars **Reviewed by:** Ken M. | Programmatic Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Kochava?** Kochava has a load of solutions to help advertisers improve their marketing. Their products are really strong, and the customer service is really top notch- more technical and less salesy (in a world where their competitors are too salesy at times) **What do you dislike about Kochava?** Nothing to add for this particular question **What problems is Kochava solving and how is that benefiting you?** Kochava is helping me improve the efficiency of my Apple Search campaigns, through data-driven automations and instant data connections ### 15. Media Director **Rating:** 5.0/5.0 stars **Reviewed by:** Hanan K. | Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2024 **What do you like best about Kochava?** very good MMP and super active on it and all fine with me **What do you dislike about Kochava?** nothing as for now all are ok and fine with me **What problems is Kochava solving and how is that benefiting you?** the fraud and clicks high volume ### 16. Best in class mobile measurement partner with add on serivces **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea S. | Freelance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Kochava?** Best about kochava is the data granularity, the making data available for longer periods of time and the support team able to troubleshoot and help with queries on a day to day basis **What do you dislike about Kochava?** Kochava can be a bit clunky to use and their UI, when putting reports together can strain your goodwill. This can somewhat be counteracted by being able to use queries, but an easily accessible UI would lessen the entry barriers **What problems is Kochava solving and how is that benefiting you?** Allowing us to correctly attribute subscriptions/ sign ups to their paid and organic sources ### 17. Unlocking the Power of Data with Kochava - best in class mobile attribution partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Kochava?** Kochava offers robust analytics that provide deep insights into user behavior, campaign performance, and ROI across various marketing channels. It allows for seamless tracking of user interactions across multiple platforms and devices, providing a holistic view of the customer journey. Kochava has a sophisticated attribution modeling which helps our businesses accurately attribute conversions to the appropriate marketing touchpoints, enabling them to optimize their marketing strategies effectively. Kochava has fraud detection algorithms and real-time monitoring capabilities, and helps our businesses combat ad fraud and ensure the integrity of their marketing campaigns. Kochava is known for its excellent customer support, Kochava provides timely assistance and resources to help our business to maximize the value of their platform investment. Kochava integrates neatly with all major platforms and is willing to create additional integrations with smaller partners **What do you dislike about Kochava?** Sometimes Kochava's UX can be difficult to navigate and important features are hidden 2 or 3 level below in extra options / not clearly labelled. This can be done much more prevelant. Also the loading time of reports can be annoying - if you are not that well versed in SQL **Recommendations to others considering Kochava:** Have someone in each of your team who knows SQL to fully leverage kochava. You have a huge breadth of data at your fingertips, you just need to use it. Also be aware that data rentention is not indefinite, due to the sheer size of data. **What problems is Kochava solving and how is that benefiting you?** Mobile Attribution Ad Fraud prevention / detection Data fragmentation (consolidate scattered data cross various platforms/devices) Cost integration Steering marketing campaigns Internal attribution Smartlinking / deeplinking MAU / DAU analysis Push Notifications In App Event Tracking for Android / iOS and Samsung Galaxy Apps To sum up: Kochava is addressing critical challenges in marketing analytics and attribution, and provides tools, insights, and capabilities they need to make data-driven decisions, optimize marketing strategies, and achieve business objectives more effectively. ### 18. Great Smartlink solution for apps **Rating:** 4.5/5.0 stars **Reviewed by:** Alyssa T. | Digital Media Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Kochava?** I like the user interface and the easibility of making smartlinks. The information is clear on where things need to go for set up. If we ever need assistance, support is very easy to get in touch with and response time is great. **What do you dislike about Kochava?** Tracking analytics can be touchy sometimes when trying to find tracking on a specific smartlink. **What problems is Kochava solving and how is that benefiting you?** It directly links into specific atmospheres of the app if downloaded or directly to app store. ### 19. kochava **Rating:** 5.0/5.0 stars **Reviewed by:** Mazen E. | Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Kochava?** flexibility and the ease of using the date **What do you dislike about Kochava?** nothing till now all ok but facing a bit of problems when adding users to the account **What problems is Kochava solving and how is that benefiting you?** the data clarity to me and to my clients escpecailly when we are talking about installs & orders ### 20. Great Experience with Kochava **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Kochava?** - Interactive UI and easy access management - configurability of variables within the deep link **What do you dislike about Kochava?** - enterprise level access management: if I create a link, somone else in my company should not be able to edit those links, i.e there should be enterprise - employeee level access management. This should be monitored by our rep via a different portal **What problems is Kochava solving and how is that benefiting you?** - Routing customers to the right experience depending on if they have my company's app downlaoded or not ### 21. Data analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Prathmesh S. | Account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Kochava?** User Interface and integration smoothness **What do you dislike about Kochava?** Kochava needs more clients so we can promote their business. **What problems is Kochava solving and how is that benefiting you?** Help us track app marketing performance by providing us with a great view of the data in the UI. ### 22. Amazing Tool to Aid your Business Analytics and Marketing Campaings **Rating:** 5.0/5.0 stars **Reviewed by:** Vanesa V. V. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2023 **What do you like best about Kochava?** I work closely with the tecnnical teams in our company implementing development tools integrating Kochava. I've always have great help from the customer support team, the dashboard available for diferent configurations is very easy to use, we can interact easy with the other teams in our company using other aspects of the many available tools. **What do you dislike about Kochava?** I have not found anything that I can complain about Kochava **What problems is Kochava solving and how is that benefiting you?** - We can easily give our cuestomers links with specific attribution to acces the features of our mobile app - We can use all the data provided by kochava of how our users access and use the different parts of our mobile app for the desition making and the improvement of our lifecyle - We can make informed desitions for marketing campaigns to adress both weakeneses and streghts **Official Response from Team Kochava:** > Vanesa, we appreciate your positive feedback about the ease of use of our dashboard and the support you've received from our team. It's great to hear that Kochava is helping you make informed decisions for your marketing campaigns! ### 23. Very satisfied overall, good support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Kochava?** The onboarding process and support from dedicated manager. **What do you dislike about Kochava?** Having an easy option to start working with Kochava's partners would be great. **What problems is Kochava solving and how is that benefiting you?** Having a single implementation of such tool us helping the most. ### 24. Kochava provides deep level data insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Kochava?** In Kochava we can create custom sements which helps us idetify the exact data we are looking for and with multple filters. This gives a way forward and help in decision making Also it is easy to integrate with multiple tools. **What do you dislike about Kochava?** Its not really a dislike but sometimes it is a bit difficult to understand the data flow because I fee l the graphical representation could be better than the current one. **What problems is Kochava solving and how is that benefiting you?** Kochava helps in idetifying the data based on the targetings we have selecetd in any of our DSP. Like we are using multiple strategy (Aiifnity, In-Market, Custom audiences, Device level breakdown) so kochava helps us by providing data at creative level which we can lookup with our raw data and get the exact insight on what should be done in campaigns. **Official Response from Team Kochava:** > It's great to hear that Kochava is helping you identify data based on your targeting strategies and providing valuable insights for your campaigns. We are laser focused on improving the user experience and would love your input on how we can improve the graphical representation of data flows. Let support@kochava.com know how we can strategize together to make future improvements. ### 25. Amazing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Kochava?** Kochava stands out for its comprehensive approach to mobile attribution and analytics. What I appreciate most is its robust and user-friendly platform, providing in-depth insights into user behavior, campaign performance, and ROI across various marketing channels. **What do you dislike about Kochava?** While Kochava offers a powerful suite of tools for mobile attribution and analytics, there are a few areas where improvement could enhance the user experience. One aspect that could be refined is the learning curve for new users. The platform's depth and breadth of functionalities might initially be overwhelming for beginners, requiring a steeper learning curve to fully harness its capabilities. **What problems is Kochava solving and how is that benefiting you?** Kochava plays a pivotal role in solving several critical challenges within the realm of mobile marketing and attribution. Firstly, it addresses the issue of accurately attributing conversions and user actions across various marketing channels. **Official Response from Team Kochava:** > Thank you for sharing your positive experience with Kochava! We're glad to hear that you find our platform comprehensive and mostly user-friendly. We appreciate your feedback and understand that there may be areas for improvement. We are constantly working to enhance the user experience and reduce the learning curve for new users. If you have any specific suggestions for improvements, please connect with us at support@kochava.com, we'd love to hear them! ### 26. Best support and cost performance **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Kochava?** The overwhelming cost performance is the one and only attraction.On top of thatSupport on top of thatOn top of that, the support is solid.On top of that, the support is solid,On top of that, it's fast and well supported.On top of that, the support is solid, fast, and courteous!On top of that, the support is also very good, fast and courteous. **What do you dislike about Kochava?** The product is difficult to use. It may be difficult to understand, the validation of form input may be subtle, or the way account names are generated may not look like much. There is nothing that cannot be done, so I think it is simply a UX issue. **What problems is Kochava solving and how is that benefiting you?** They do conversion tracking for mobile app ads. **Official Response from Team Kochava:** > Thank you for your feedback! We're sorry to hear that you find our product difficult to use. We are constantly working on improving the user experience to make it more intuitive for our customers. If you have any specific suggestions for improving the user experience, please connect with us at support@kochava.com, we'd love to hear them! ### 27. Kochava for Western Union **Rating:** 4.5/5.0 stars **Reviewed by:** Alan Armando H. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Kochava?** That I can see the data of my application in a simple way **What do you dislike about Kochava?** Sometimes the way to generate a custom report is confusing. **What problems is Kochava solving and how is that benefiting you?** See the data from my application together on the same platform **Official Response from Team Kochava:** > Thank you for sharing what you like most about Kochava! We are glad to know that you find it easy to view your app data in a simple way. If you can share more details with our support team at support@kochava.com about the data you are looking for, I'm sure we can find a solution for you. ### 28. Great customer service and assistance on the use **Rating:** 5.0/5.0 stars **Reviewed by:** Dulce A. | Digital Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Kochava?** Very friendly platform and excellent customer service team **What do you dislike about Kochava?** That they don't have local team (Central America) **What problems is Kochava solving and how is that benefiting you?** It's giving us important information for tracking our mobile app installs **Official Response from Team Kochava:** > Thank you for your feedback, Dulce! Please connect with us at support@kochava.com and we can help connect you with a regional Client Success team. ### 29. Kochava is a great partner - patient, energetic & solution-forward! **Rating:** 4.5/5.0 stars **Reviewed by:** Brannt F. | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Kochava?** The platform is awesome and the team is so helpful when self-management doesn't quite work. The team, notably Kaitlyn, has always been quick to respond and solve. **What do you dislike about Kochava?** Sometimes human error gets in the way of correct linking - would be helpful to have in-platform suggestions/recommendations to contextualize setup/reporting. **What problems is Kochava solving and how is that benefiting you?** Smartlinking and deeplinking to our app from paid, social, and owned assets. ### 30. Particle platform for APP tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Kochava?** easy dashboard for daily analysis and app tracking **What do you dislike about Kochava?** the challenges to track video ads such as youtube **What problems is Kochava solving and how is that benefiting you?** understand the contribution on app ads vs organic **Official Response from Team Kochava:** > We're glad to hear that you find our dashboard easy to use for daily analysis and app tracking. If you are able to share more specifics with our support team at support@kochava.com on the YouTube tracking challenges you are facing, I am confident we can find a solution for you! ### 31. Excellent support: Friendly and great turnaround time. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Kochava?** The support team is great. They are friendly, smart, quick, and patient. **What do you dislike about Kochava?** I wish Kochava had more activity in the markets outside the US, so they could provide custom solutions given the needs peculiarities of each market, for example, Brazil. **What problems is Kochava solving and how is that benefiting you?** Kochava allows us to 1) measure user acquisition campaigns across different sources in an agnostic way 2) track users in different devices e.g. CTV 3) monitor fraud, and 4) leverage in-app audiences. Definitely, it helped our business grow. ### 32. Best, Simple and Accurate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Kochava?** Kochava is a very simple and friendly tool, It answers the biggest question, where did this attribution came from? Through Kochava you find the answer and know the source of each event you have. **What do you dislike about Kochava?** From our side, nothing to mention, it satisfies our business needs. **What problems is Kochava solving and how is that benefiting you?** It solve the unanswered questions of the attribution source also it solved the data collection and make it easy through query export and automatically sending daily custom reports. ### 33. Kochava Review By Vishal **Rating:** 5.0/5.0 stars **Reviewed by:** Vishal Kumar P. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** The way to log the events is good. Data segregation is proper. I have always compared it with other tools in the market and found the presentation is smooth. It eases the time taken to train the team members for using the tool. **What do you dislike about Kochava?** User experience can be made better in terms of visibility. Sometimes I think a short tour for user experience will be good to have as a flagship feature. **What problems is Kochava solving and how is that benefiting you?** Understanding user behavior and getting count of fixes can be done for my customers. Controlling the user data and learning out of it gives me confidence to improve the quality of my products. Again the reporting metrics are showing the way u]you can handle all abrupt situation for the product. **Official Response from Team Kochava:** > Vishal, thanks for your review. We are actively working on UX updates incorporating user feedback and details like yours are very helpful. Your review is on the road to expiring and will disappear over time. Would you consider clicking through and updating the review so it is current again? Thank you! -Team Kochava ### 34. The Best MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Mark F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Kochava?** It makes atteibution crystal clear and gives you all beed to make decisons. In addition the staff is like havig a partner. **What do you dislike about Kochava?** The ui is a little outdated but getring better **What problems is Kochava solving and how is that benefiting you?** It helped me cut out fraud which allowed me to put our ad dollars to better use. ### 35. Instant postbacks, real-time stats without any delay. Super competitive price **Rating:** 4.5/5.0 stars **Reviewed by:** Nikita B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Kochava?** Pricing is awesome, compared to competitors **What do you dislike about Kochava?** At first sight, the interface looks not too friendly, faced some minor bugs **What problems is Kochava solving and how is that benefiting you?** Help to run user acquisition with all major UA partners ### 36. Best tool for mobile attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Marina O. | marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Kochava?** The dashboard is very well organized and provides a lot of helpful information. Also, their Data availability and accuracy is outstanding the attribution is also great. **What do you dislike about Kochava?** It's not that simple to use the set up was a bit complicated at the beginning aart from that its all good for now **Recommendations to others considering Kochava:** A helpful mobile app campaign would definitely recommend this for any mobile advertiser **What problems is Kochava solving and how is that benefiting you?** The thing I like is this platform is the ease of data analysis ### 37. Intuitive, yet sophisticated **Rating:** 5.0/5.0 stars **Reviewed by:** Cody R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** Clean interface that's dependably functional **What do you dislike about Kochava?** There are certain functionalities that I do not use - I wish I could hide them from selection on the left of the screen. **What problems is Kochava solving and how is that benefiting you?** When running app-based campaigns, it's great having all partners pull into one dashboard. This expedites the time it takes to build out performance reports and allows for more time to actually analyze the data and draw insights. ### 38. Exporting reports is flexible, yet complicated **Rating:** 4.5/5.0 stars **Reviewed by:** Rodrigo S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Kochava?** As a engineer wanting to export daily reports out of Kochava, I was pleasantly surprised at all the options available to me in how I can configure daily reports. My involvement with Kochava was through the assignment to export reports containing a certain set of attributes. Using a web interface, i was able to point and click and select all the attributed I needed. As an alternative, assuming I knew how to access all of these attributes, i could have also used the query language and query editor to fetch the data directly. It was also interesting to see the integration wint Amazon Web Services, where my recurring report export is delivered to an S3 bucket that I specify. This simplifies a lot of the engineering involved when there is no direct REST API (or other on-demand alternatives). I was enjoyed the extensive documentation, which, as an engineer, is very helpful. **What do you dislike about Kochava?** The two things I was not thrilled by were: lack of direct REST API and (lacking that), lack of a quick preview option of my current configuration. After configuring a daily report to be exported to some S3 bucket, I had to wait about 24 hours to see what the report looked like. Hard to tell if the configuration was correct in this slow feedback loop. **Recommendations to others considering Kochava:** There's a nice query interface one can use to perform adhoc queries. **What problems is Kochava solving and how is that benefiting you?** The company does analysis of their apps on Google's Play Store and Apple's AppStore. My role was simply to publish the stats collected/measured by Kochava into a data lake. ### 39. The only way to track app attribution successfully! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Kochava?** Tracking app attribution - it is imperative to the success in making sure we understand our consumers. It not only allows for us to understand attribution but also make sure we're understanding the consumers holistically across with different products throughout the customer lifecycle. Being able to track down to the nitty gritty of events all the way to first touch/last touch has allowed for us to really hone in on the "stuff that is important". **What do you dislike about Kochava?** There isn't much to dislike. From their SDK to their reporting, they're very robust and if there ever is an issue, they're always available to help. As someone who works with many SaaS companies, I can firmly say their customer service is top notch. One of the issues we run into is making sure we're getting the level of support we need in a timely manner. Kochava hits that on all levels. I know a lot of what we do with this tool isn't necessarily what most others are doing. Thankfully, they extremely knowledgeable & responsive to anyone & everyone - whether it's a business user or one of our developers. **Recommendations to others considering Kochava:** If you need to track mobile app attribution, I highly recommend Kochava. **What problems is Kochava solving and how is that benefiting you?** Marketing Attribution. This gives us clear benefits on what's working and what's not working. Over time, this data plays an integral part in making sure we're getting key business value from the products we're delivering. **Official Response from Chris Silver:** > Hi there Richard, Thanks for telling us about your Kochava experience! We are proud to help you, as you put it, really hone in on the stuff that is important. We’re continuously striving to improve however possible, so if you have any questions, concerns, or suggestions, please don’t hesitate to check in with your Client Success team directly or support@kochava.com. Best, The Kochava Team ### 40. A great way to attribute your traffic and ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Eugenio R. | Music Producer, Musician, Manager, Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Kochava?** There are a lot of sections to access different data. The sections I liked the most are the funnels and the reports. Thanks to reports, I've been able to export a lot of raw data to play around. And with the funnels, it's easier to see which channel brings the highest quality (ROI-wise) traffic. The dashboard is very visual, so you can do almost everything with just a few clicks, which is good when you cannot be bothering devs all the time with new integrations. **What do you dislike about Kochava?** The documentation is not so clear, and some features are not easy to setup without a proper documentation. As far as I know, the team is aware of this and is improving the documentation. The good news is Kochava support team is always there to help, which is good when you get stuck at some point, or when you need to use some advance featuress. **What problems is Kochava solving and how is that benefiting you?** With Kochava, I'm able to have a clearer and fairer attribution system. When you run ads on Facebook, Google, Twitter, etc., it can be risky to rely on the analytic tools that such systems provide, as they don't know which other campaigns you run outside their boundaries. With Kochava, you can see which campaign, ad set or ad (even variations of them) is bringing you the best results. As an example, I don't rely on Facebook Ads Manager dashboard anymore when checking the amount of downloads of the app, as it is usually biased. Kochava is my "source of truth". **Official Response from Chris Silver:** > Hey Eugenio, Thanks for sharing your experience! We’re happy to hear that you fully utilize the flexibility of our data and reporting features. We are indeed in the process of upgrading many of our support documents, and appreciate the suggestion. We’re continuously striving to improve however possible, so if you have any questions, concerns, or suggestions, please don’t hesitate to check in with your Client Success team directly or support@kochava.com. Best, The Kochava Team ### 41. Leading platform for mobile attribution with innovative features and strong customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Setra Y. | Senior Manager, Marketing Technology & Digital Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** The fraud monitoring features and ease of data pipeline integration have been the most helpful. It has been easy to reconcile the postback data with our first-party data warehouse, where we create our own Tableau dashboards for regional marketing teams so they can see metrics end to end. The analytics tools - manual reporting and dashboard - provide a lot of flixibility and insight. We have been able to use the UI and query to pull data for marketers that help them make decisions ad-hoc and for their quarterly planning. Customer support has also been very responsive to our questions and provided a lot of guidance as we try to expand the use of Kochava, such as sending install data to Segment so we can build audiences within Segment. **What do you dislike about Kochava?** The UI for Campaign Manager can be improved: More relevant filters can be added - flags for tracker vs smartlinks - and enable Search to search of tracker ID. The push notification and landing page feature is still uncharted territory for our marketing organization, and the Kochava reps have not necessarily advocated for this feature to be used. **What problems is Kochava solving and how is that benefiting you?** Clean mobile attribution with reliable signals that allow us to catch fraud almost in a real-time basis Better relationship with publishers, both the self-attributing ones and others Continuous mobile spend optimization, informed by reliable attribution data coming from the SDK that was easy to implement **Official Response from Chris Silver:** > Hi Setra, Thank you for your review! We’re glad that you find strong value in Kochava, especially in our fraud monitoring, analytics tools, and support team. We appreciate your suggestions for our Campaign Manager UI section and filters. It sounds like you’d like to know more about our push notification and landing page features; I’ll reach out to your Client Success team about this. We’re continuously striving to improve however possible, so if you have any questions, concerns, or suggestions, please don’t hesitate to check in with your Client Success team directly or support@kochava.com. Best, The Kochava Team ### 42. Kochava Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly N. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Kochava?** The dashboard is easy to navigate and the segments always perform well. I also enjoy the ease and accurarcy of the Geo filter as well as the Demographic filter. This makes searching for specific segments quick and efficient. I also like how you can filter the dashboard to find targeting segments that are practically in real time. This filter is really beneficial if you're looking to target people who have downloaded or used specific apps or genre's of apps recently. In addition, the ease of pushing the segments to our dashboard is extremely quick and always reliable whereas some other partners it can take a lot longer. **What do you dislike about Kochava?** I've been using Kochava for almost a year now and have had a great experience. I am curious as to why there is only one CPM for the segments. This can also be a benefit as noted above. The unique device IDs are constantly changing. This was a challenge for me when I was trying to get an estimate and I would look the next day and the amount had changed. This is also a benefit in the fact that you know the site is updating in real time and will provide the most accurate and relevant stats. **Recommendations to others considering Kochava:** I highly recommend using Kochava specifically if you are looking at app targeting. I would set up a training with the team prior to using though, so you are getting all of the benefits of the site. **What problems is Kochava solving and how is that benefiting you?** The best benefit with Kochava is the success of the app targeting. They always perform well for my campaigns. I've performed some trainings of the Kochava dashboard, but it would be great if you would provide additional trainings or seminars talking about any changes or updates to the dashboard and how partners can use those for competitive advantage. ### 43. Solid MMP For Cost & Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Ed L. | Account Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Kochava?** Raw reports provide our client with high level of detail so we can easily pivot the data into customized reports and segmentations. UI is easy to navigate and find common reports/analytics needed for day to day usage. **What do you dislike about Kochava?** Scheduled reporting annoyingly doesn't allow for editing of preexisting reports - instead, you need to create a brand new report. iOS report accuracy not great but this is a common issue for most MMPs. **Recommendations to others considering Kochava:** Solid MMP that is more upfront with product features. Less of nickel and dime-ing compared to others we've worked with. **What problems is Kochava solving and how is that benefiting you?** Allows us to centralize reporting for numerous media channels (Google, FB, ASA, etc.). The level of detail it collects is valuable to help further optimize campaigns whether it be creative or something else. **Official Response from Seth Turnlund:** > Hey Ed, Thanks for taking the time to write a review! We've worked hard to ensure our cost reporting is accurate and fully featured, and I am glad you found value in it. Your issue regarding not being able to modify existing reports is fully understood, and I will bump it up the chain to get it looked at; feels like it would be a solid additional to our reporting tools. Again, appreciate you taking the time, and if you have any questions or comments, feel free to reach out! ### 44. Great Product and Excellent Customer Service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** I think what I like best is the Customer Service. There are many services that are but rarely do the csms and ams take the time and put the effort in to ensure that all of our issues (no matter how small) are taken care of. **What do you dislike about Kochava?** I wish that some of the solutions were more automated and scalable (like app splitting, and link generation) . **Recommendations to others considering Kochava:** Take the time to work with the CSMs and AMs to outline your specific use case. Kochava has some of the best customer service around and is willing to put in the effort to ensure that the solution meets your needs. **What problems is Kochava solving and how is that benefiting you?** The attribution data we receive from Kochava is excellent at scale and has saved our teams from having to create an in-house solution to meet those needs. The ability to quickly reach out to Kochava ad resolve any and all issues in an expedient fashion means that we can focus our time and energy solely on UA strategy and not the operational aspects that tend to bog teams down ### 45. Strong Customer Support and Customizable Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** There are lots of customizable features. This is really where Kochava excels in offering the marketer seemingly infinite control and options over their attribution set-up. Additionally, Kochava does a really good job with their tools to help track and improve fraud analysis. Not only is their a console specifically dedicated to common types of fraud, but there is also the ability to easily write fully customized queries and reports to further investigate potentially fraudulent behavior. **What do you dislike about Kochava?** The company has a bit of a tendency to pursue projects outside of its core business. Sometimes this produces valuable insights but often in detracts from improvements to the core functionality. **Recommendations to others considering Kochava:** This is a product you can use to fully scale a marketing effort without having to integrate lots of other tech-stack partners. Might be a bit pricier and first, but the long term benefits are totally worth it. **What problems is Kochava solving and how is that benefiting you?** Kochava is the solution the tracking advertising. It's the classic need for a MMP ### 46. Kochava makes my every day so much easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2020 **What do you like best about Kochava?** Kochava is a great tool for giving me analytics on our mobile apps, proper attribution and keeping an eye on mobile fraud. I love how easily I can set up the events that matter to my product and stay on top of all my campaigns in one place. **What do you dislike about Kochava?** I wish it was easier to export things - sometimes the data isn't broken down by date even if I've filtered for it. The export CSV file gets only the total and headers which can be inconvenient. I'm sure there is a way to fix it, I just haven't been able to easily locate it. **What problems is Kochava solving and how is that benefiting you?** Mobile attribution has been the biggest challenge for us, followed by quickly creating smarlinks for our various marketing needs. Kochava solves both these for us and is a tool every mobile marketer should use. ### 47. Kochava is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Kochava?** I find it very helpful to get the actual device clicks after the audience is created!! Easy to use and navigate too!!! My company has really benefited in my opinion from using this platform!!!! **What do you dislike about Kochava?** There isn't one particular thing that I can say I really anything! I find everything to be super explanatory, there are instructions for everything I need and if I have any concerns, the customer service is very engaging! **What problems is Kochava solving and how is that benefiting you?** The length of behavioral and interest targeting is super helpful! The fact that I can now create audiences based on the apps that are used, makes my life in this role a whole lot easier!! ### 48. Great array of business solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin I. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** The easiness of the navigation panel, as well as all new implementations the constantly do, and the great customer service they have. The team is super helpful and are always ready to helps either with solving network problems, answering questions, or explaining step-by-step any new solutions they bring to the game. **What do you dislike about Kochava?** Sometimes, but not that often, the website crashes (for example, when accessing 'Collective' on Google Chrome and in some sections it lacks some explaining as to what particular features are for. **What problems is Kochava solving and how is that benefiting you?** Platform attribution ### 49. A Very Efficient Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Tunde J. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Kochava?** The metrics breakdown by platforms. I like how I can see how each platform drives conversions **What do you dislike about Kochava?** I wish I can see the performance by campaigns on each platform. **Recommendations to others considering Kochava:** It is good to have someone teach you before your first usage **What problems is Kochava solving and how is that benefiting you?** I am able to attribute conversions to each platform instead of trusting the metrics I see on the individual platforms. ### 50. Very helpful, give excellent informational on what their product can provide **Rating:** 5.0/5.0 stars **Reviewed by:** Tevin J. | Assistant Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Kochava?** Help standardizing data across the different app platforms **What do you dislike about Kochava?** Love many things, only thing I wish was better is being a little bit more user friendly and more knowledge on what kochava can do for us in regards to our business specific **What problems is Kochava solving and how is that benefiting you?** I'm new to the team but so far being able to clean data that doesn't need a ton of manipulation is great ## Kochava Discussions - [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment - [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment - [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 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[StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [TapJoy](https://www.g2.com/products/tapjoy/reviews) - [Taptica](https://www.g2.com/products/taptica/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [Tinuiti](https://www.g2.com/products/tinuiti/reviews) - [TrafficGuard](https://www.g2.com/products/trafficguard/reviews) - [TripleLift](https://www.g2.com/products/triplelift/reviews) - [TUNE](https://www.g2.com/products/tune/reviews) - [tvScientific](https://www.g2.com/products/tvscientific/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) - [Unity Ads](https://www.g2.com/products/unity-ads/reviews) - [Verve](https://www.g2.com/products/verve/reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) - [Vivo](https://www.g2.com/products/vivo/reviews) - [Wavemaker](https://www.g2.com/products/wavemaker-wavemaker/reviews) - [X](https://www.g2.com/products/x/reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) - [Yeahmobi](https://www.g2.com/products/yeahmobi/reviews) - [Yelp Advertising](https://www.g2.com/products/yelp-advertising/reviews) - [Yelp for Business](https://www.g2.com/products/yelp-for-business/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) ## Kochava Features **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Optimization** - Icon Testing - A/B Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Third-Party Integrations - Click Tracking - Time on Site Tracking - ROI Tracking - Visitor Tracking - Conversion Tracking - Campaign Management **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery - ASO Reporting **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules - Email Alerts - Activity Monitoring - Social Media Monitoring - VPN Detection - Bot Detection **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking - Multi-Campaign **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking - Sentiment Analysis **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Campaign Analytics - Geolocation - Performance Metrics - Session Recording - Activity Dashboard - Threat Intelligence - Reporting & Statistics - Website Analytics - AI Copilot - Device Fingerprinting - Web Traffic Reporting - API - Real-Time Analytics - Mobile Access - GDPR Compliance - Keyword Analysis - Generative AI - Bot Mitigation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Competitor Monitoring - Keyword Rank Tracking - Benchmarking - AI Copilot - Generative AI - Reviews Management **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning - AI/Machine Learning - Scenario Planning **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Variation Testing** - A/B Testing - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Kochava Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (723 reviews) - [Singular](https://www.g2.com/products/singular/reviews) - 4.6/5.0 (519 reviews)