Roku OneView (formerly Dataxu) Reviews & Product Details

The OneView platform is owned by Roku, so naturally it is a leader in the OTT space. We have had great success with out OTT campaigns and accessing Roku's proprietary data. Review collected by and hosted on G2.com.

Geo-targeting/geo-hashing can be very off base. We've run into many situations where we upload a geo-target and once we go back in to double-check it, it is in a completely different area. We also had a lot of issues in setting up audio PMPs over and over again with extensive troubleshooting and no solutions. While the platform excels at OTT buying, it is certainly lacking in the banner and audio space. Review collected by and hosted on G2.com.

the platform allows me to advertise my platform on roku Review collected by and hosted on G2.com.

roku don't recognize all of roku networks Review collected by and hosted on G2.com.

I love that I can use Dataxu as my one-stop shop. Everything from OTT to display to contextual targeting to DOOH. I love how straightforward and simple it is to use. Review collected by and hosted on G2.com.

I dislike that if we want to integrate something such as an audience from a different platform we have to go through our rep and it's a whole process and takes up a ton of time. Review collected by and hosted on G2.com.

I love the audiences scaling abilities with OneView offers as well as our ability to gain more margin compared to other DSPs. Review collected by and hosted on G2.com.

It seems like a lot of menus require you to select the Advertiser twice, for example when creating a campaign, you first select which advertiser you want to make it in, then the existing campaigns appear, then you have to click create new campaign, and in that window you have to select the advertiser again. Review collected by and hosted on G2.com.

I think the best part about this platform is the freedom you get to create and manage your campaigns. Our agency uses a few different DSPs and I've found that dataxu allows for the most flexibility. Even if there's something that could be improved, dataxu is great about receiving and acting on feedback from their customers. They're always working to improve their platform and sincerely appreciate hearing what we have to say. Review collected by and hosted on G2.com.

There do seem to be quite a few bugs and errors that occur randomly that make it difficult to work seamlessly at times. For example, when we assign multiple creative right in a row, the platform doesn't recognize it and will only select one. Therefore, you have to wait until it fully applies to the flight and then continue on. This proves to be difficult when we have numerous campaigns and flights that we need to adjust. Review collected by and hosted on G2.com.

I love using Dataxu not only for the terrific results it yields for our clients but also because of how transparent the company is and how intuitive it is to operate. I have learned so much from our CSM and other dataxu team members in recent months and at the customer development workshop. One year ago I was completely new to the tool and with their help I am on my way to becoming certified in the tool. They take our suggestions and trouble spots and return with real solutions to improve our campaigns and user experience. Review collected by and hosted on G2.com.

If I had to pick something to dislike about the tool it would be that assigning creative and deals takes some time to load. Review collected by and hosted on G2.com.

Dataxu is really easy to use, with no complicated set up and very user friendly. With the huge media placements work load, dataxu makes easier when I need to launch my programmatic media campaigns. Easy to set up and also easy to optimize. Review collected by and hosted on G2.com.

I'd say the way we build the customer audience could be better and easier to set up. Review collected by and hosted on G2.com.

The DataXu platform has a competitive offering of targeting options, reporting insights and diversity in third party partnerships to scale our display channel. Review collected by and hosted on G2.com.

DataXu's reporting functionality can be a bit clunky at times. The team is always receptive to feedback though, and have shared roadmap plans which will greatly improve current state. Review collected by and hosted on G2.com.

DataXu has a smart AI algorithm that consistently finds audiences that can compete with audience targeting. Easy to setup campaigns that optimize towards campaign objectives. Review collected by and hosted on G2.com.

DataXu has auto sign out after inactivity, which is a minor nuisance. Bulk upload video tags with VAST tags doesn't work yet, but I've been told a fix is coming. Review collected by and hosted on G2.com.

The wide variety of options DataXu has is unbelievable. CTV is the future and that alone hold tremendous value especially paired with OneView. Review collected by and hosted on G2.com.

At times it is hard to navigate due to the wide arrange of services offered, but they offer training courses and reps are always quick to respond to questions or concerns. Review collected by and hosted on G2.com.