--- title: mediasmart Reviews meta\_title: 'mediasmart Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 78 reviews by the users' company size, role or industry to find out how mediasmart works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 78 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # mediasmart Reviews & Product Details mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io * * * Seller [mediasmart](https://www.g2.com/sellers/mediasmart) Discussions [mediasmart Community](https://www.g2.com/products/mediasmart/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Adriana Ullivarri Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 12 months [ View More Pricing Information ](https://www.g2.com/products/mediasmart/pricing) ## Top-Rated Alternatives [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/mediasmart/competitors/alternatives) ## User Insights Average based on 78 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![fabio l.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "fabio l.") FL fabio l. Mid-Market (51-1000 emp.) 11/2/2023 "Household Sync a new innovation" 4.5/5 What do you like best about mediasmart? Mediasmart is widely recognized for its innovative and comprehensive approach to mobile advertising. One of its standout features is its advanced programmatic advertising platform, which enables advertisers to reach their target audience effectively and efficiently. Mediasmart's user-friendly interface and real-time optimization capabilities empower businesses to create highly targeted and personalized ad campaigns, maximizing their impact and return on investment. Review collected by and hosted on G2.com. What do you dislike about mediasmart? Challenges in navigating the platform and finding specific features, which can be frustrating, particularly for those new to programmatic advertising. Review collected by and hosted on G2.com. What problems is mediasmart solving and how is that benefiting you? Mediasmart is praised for its robust data analytics and reporting tools, providing advertisers with valuable insights into campaign performance. The platform's ability to analyze data in real-time allows advertisers to make data-driven decisions, optimize their campaigns on the go, and achieve better results. It allowes me to use connect TV as a RT source. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Oscar B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oscar B.") OB Oscar B. Product Manager Small-Business (50 or fewer emp.) 6/30/2021 "My experience with MediaSmart DSP." 5/5 What do you like best about mediasmart? Drive to store campaigns and all the data it provides per campaign. The reporting tools have greatly improved, allowing us to have a better understanding of the results per campaign. Review collected by and hosted on G2.com. What do you dislike about mediasmart? There are some limits regarding the reach of some formats like DOOH and CTV. We've noticed that LATAM reach is very low in some countries. We would like to implement new ad formats in the region but the lack of inventory complicate things a little bit. Review collected by and hosted on G2.com. Recommendations to others considering mediasmart: Correctly read all the knowledge base to understad how to set up campaigns and use all the tools available within the platform. Review collected by and hosted on G2.com. What problems is mediasmart solving and how is that benefiting you? Innovation in digital formats in LATAM. We can provide a new way of digital advertising thanks to the technologies incorporated into Mediasmart´s DSP such as CTV, DOOH and other new formats. Review collected by and hosted on G2.com. Show More 8/1/2023 Current UserValidated ReviewerIncentivizedSource: Organic ![Fabio O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fabio O.") FO Fabio O. Small-Business (50 or fewer emp.) 3/8/2023 "FootFall and platform" 4.5/5 What do you like best about mediasmart? The footfall is a good feature/functionality, different from all other competitors. No doubt it is a key point for the platform. Review collected by and hosted on G2.com. What do you dislike about mediasmart? In my opinion, the platform should be more intuitive. Review collected by and hosted on G2.com. What problems is mediasmart solving and how is that benefiting you? Now we can reach out to new clients to offer the footfall technology Review collected by and hosted on G2.com. Show More 11/13/2023 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Paulo S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paulo S.") PS Paulo S. Head Media Small-Business (50 or fewer emp.) 8/30/2022 "I would recommend it as it is a platform with native geofence accuracy.In addition to compiling IDs" 4.5/5 What do you like best about mediasmart? As it is a platform with a native system for high-precision geofence, campaigns have precision delivery in relation to geolocation Review collected by and hosted on G2.com. What do you dislike about mediasmart? Do not display inventory by geolocation, overall reach and Context inventory. No API for downloading device IDs, only manually Review collected by and hosted on G2.com. What problems is mediasmart solving and how is that benefiting you? High-precision geolocation Review collected by and hosted on G2.com. Show More 11/10/2023 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Eugenia M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eugenia M.") EM Eugenia M. Mid-Market (51-1000 emp.) 11/2/2023 "It has potential but needs adjustments" 3/5 What do you like best about mediasmart? Support, account managers and executives Review collected by and hosted on G2.com. What do you dislike about mediasmart? CPM was super high, and the results didn't justify it Review collected by and hosted on G2.com. What problems is mediasmart solving and how is that benefiting you? We chose Mediasmart to integrate awareness CTV campaigns with performance campaigns (through Jampp). The proposal was super good, with the possibilty of measure the complete journey of the user. Review collected by and hosted on G2.com. Show More Response from Support Mediasmart of mediasmart [Editedit](https://www.g2.com/survey_responses/mediasmart-review-8807247/official_response/edit) Thank you for your feedback! As a self-service platform we offer clients a wide range of inventory in the programmatic space, and pricing will vary based on factors such as target device type, creative format and target audience or context. It's worth noting that the segmentation challenge plays a crucial role in determining CPM; the more specific the target, the higher the CPM, especially for certain types of inventory. We value your feedback, as it guides us in continuously enhancing our services and working in establishing local partnerships to ensure competitive pricing for our clients, particularly in the realm of CTV where premium inventory naturally leads to higher CPMs. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Juan Rafael A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Juan Rafael A.") JA Juan Rafael A. Small-Business (50 or fewer emp.) 11/2/2023 "Not too good Inventory" 2.5/5 What do you like best about mediasmart? RICH MEDIA FORMATS, ONE SINGLE PLATFORM WITH ALL TOOLS TEAM SUPPORTING ON DEMAND Review collected by and hosted on G2.com. What do you dislike about mediasmart? VERY POOR QUALITY OF INVENTORY. IF WE DO BLACKLISTS CAMPAIGNS DOESN'T RUN Review collected by and hosted on G2.com. What problems is mediasmart solving and how is that benefiting you? rich media campaigns LBA campaigns Not too good inventory Review collected by and hosted on G2.com. Show More Response from Support Mediasmart of mediasmart [Editedit](https://www.g2.com/survey_responses/mediasmart-review-8807393/official_response/edit) Thank you for taking the time to share your feedback with us! We genuinely value your input and understand your concerns regarding the perceived quality of inventory and reach challenges when using a publisher blocklist. At mediasmart, we prioritize the quality of inventory and purposely restrict access to certain premium SSPs on an account by account basis. We do so in order to prevent potential ad quality issues that could harm our relationship with publishers, because as a self-serve platform we do not have full control over the creatives that run in our platform. That is why new customers, depending on the type of creatives they run, may see initial restrictions on their access to premium inventory, until we have a history of creative patterns. In addition, inventory availability may vary per country, of course. We appreciate your understanding and patience on this matter, and we encourage you to contact our support team to see how we can maximize reach in your particular account and for the countries you are most interested in targeting. Thank you for choosing mediasmart, we are committed to addressing your concerns to ensure an enhanced experience! Current UserValidated ReviewerIncentivizedSource: Seller invite KL Kewal L. Enterprise (\> 1000 emp.) 11/8/2023 "DSP, Audience, Connected TV, Connected TV+Household Sync" 5/5 What do you like best about mediasmart? The team is pro active is getting solutions & new tech in market. they get products & tech which are cutting edge & industry first. Review collected by and hosted on G2.com. What do you dislike about mediasmart? downside is it cannibalises my other OTT & CTV buys. Review collected by and hosted on G2.com. What problems is mediasmart solving and how is that benefiting you? Smart data led audience targeting. also for CTV+HH sync, it helps us garner CTA whilst we reach the household, address audience which we otherwise could not & measure performance for CTV campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Camila T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Camila T.") CT Camila T. Small-Business (50 or fewer emp.) 11/7/2023 "Very good!" 4.5/5 What do you like best about mediasmart? Ease of use, ease of implementation, fast support and stability in delivery. Review collected by and hosted on G2.com. What do you dislike about mediasmart? You can't upload creatives in bulk with different names for each format. And regarding the report, it is not easy to locate all campaigns for the same client in different periods. Review collected by and hosted on G2.com. What problems is mediasmart solving and how is that benefiting you? Especially when it comes to urgent placement, MediaSmart stands out for its agility in delivery without the need for very strict approval. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Araz A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Araz A.") AA Araz A. Small-Business (50 or fewer emp.) 11/9/2023 "comprehensive platform with a variety of segmentation options and detailed reporting" 5/5 What do you like best about mediasmart? Easy-to-use, reports section, real time bidding capabilities Review collected by and hosted on G2.com. What do you dislike about mediasmart? Relatively expensive, also it has some bugs sometimes (rarely) Review collected by and hosted on G2.com. What problems is mediasmart solving and how is that benefiting you? I would say engaging ad units Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Gabriela R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriela R.") GR Gabriela R. Small-Business (50 or fewer emp.) 11/9/2023 "It has been very good, the customer service regarding any questions or unforeseen issues in the campaigns." 4/5 What do you like best about mediasmart? The agile response to problems with the campaigns. Review collected by and hosted on G2.com. What do you dislike about mediasmart? The reporting and selecting the hours when scheduling should be able to select all and not hour by hour. Review collected by and hosted on G2.com. What problems is mediasmart solving and how is that benefiting you? Having all the campaigns on a single platform, as well as optimizing the results and costs Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ## Questions about mediasmart? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about mediasmart ](https://www.g2.com/products/mediasmart/discussions/new) GU Guest User What is mediasmart used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-mediasmart-used-for) [ View all Discussions ](https://www.g2.com/products/mediasmart/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 12 months ### Average Discount 10% [ View More Pricing Information ](https://www.g2.com/products/mediasmart/pricing) ##### ##### mediasmart Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Geo-Targeting Mobile In-App Ads Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/mediasmart/features) ##### Categories on G2 [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms) ##### Explore More [Top-rated affiliate marketing platforms](https://www.g2.com/discussions/top-rated-affiliate-marketing-platforms)[Leading customer relationship tool for software companies](https://www.g2.com/discussions/crm-leading-customer-relationship-tool-for-software-companies)[What audience intelligence tools are genuinely useful for a data analyst who needs audience indexing and segmentation capabilities without a steep learning curve?](https://www.g2.com/discussions/what-audience-intelligence-tools-are-genuinely-useful-for-a-data-analyst-who-needs-audience-indexing-and-segmentation-capabilities-without-a-steep-learning-curve%20) [Which is the most trusted enterprise mobility management by IT admins at financial services firms based on user reviews?](https://www.g2.com/discussions/which-is-the-most-trusted-enterprise-mobility-management-by-it-admins-at-financial-services-firms-based-on-user-reviews)[Which newsroom management platforms provide a centralized place to manage communications workflows and newsroom operations?](https://www.g2.com/discussions/which-newsroom-management-platforms-provide-a-centralized-place-to-manage-communications-workflows-and-newsroom-operations)[Pros and Cons Details](https://www.g2.com/products/mediasmart/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)