--- title: mediasmart Reviews meta_title: 'mediasmart Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 78 reviews by the users' company size, role or industry to find out how mediasmart works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 78 scale: '5' date_modified: '2026-06-24' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # mediasmart Reviews **Vendor:** mediasmart **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.4/5.0 **Total Reviews:** 78 ## About mediasmart mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io ## mediasmart Pros & Cons **What users like:** - Users commend the **wide range of targeting options** in Mediasmart, enhancing their advertising effectiveness and efficiency. (2 reviews) - Users celebrate the **innovative solutions** of Mediasmart, highlighting its cutting-edge technology and effective mobile advertising approach. (2 reviews) - Users value the **user-friendly interface** of Mediasmart, making ad campaign creation both efficient and effective. (2 reviews) - Users value the **innovative programmatic advertising platform** of Mediasmart, enhancing target audience reach and campaign effectiveness. (1 reviews) - Users appreciate the **advanced automation** of Mediasmart, enhancing efficiency and targeting in mobile advertising campaigns. (1 reviews) - Optimization (1 reviews) - Real-time Updates (1 reviews) - Reporting Capabilities (1 reviews) - Results Delivery (1 reviews) - Technology Tools (1 reviews) **What users dislike:** - Users report that **dependency issues** arise as MediaSmart impacts their other OTT and CTV purchases negatively. (1 reviews) - Users face **difficult navigation** on mediasmart, making it hard to locate specific features and causing frustration. (1 reviews) - Users face challenges due to **limited inventory** , hindering the implementation of new ad formats in LATAM. (1 reviews) - Users find the **lack of clarity** regarding user acquisition sources frustrating and challenging for tracking effectiveness. (1 reviews) - Users face a **steep learning curve** , struggling to navigate and find specific features, especially newcomers to programmatic advertising. (1 reviews) - Limited Audience Reach (1 reviews) ## mediasmart Reviews ### 1. Household Sync a new innovation **Rating:** 4.5/5.0 stars **Reviewed by:** fabio l. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about mediasmart?** Mediasmart is widely recognized for its innovative and comprehensive approach to mobile advertising. One of its standout features is its advanced programmatic advertising platform, which enables advertisers to reach their target audience effectively and efficiently. Mediasmart's user-friendly interface and real-time optimization capabilities empower businesses to create highly targeted and personalized ad campaigns, maximizing their impact and return on investment. **What do you dislike about mediasmart?** Challenges in navigating the platform and finding specific features, which can be frustrating, particularly for those new to programmatic advertising. **What problems is mediasmart solving and how is that benefiting you?** Mediasmart is praised for its robust data analytics and reporting tools, providing advertisers with valuable insights into campaign performance. The platform's ability to analyze data in real-time allows advertisers to make data-driven decisions, optimize their campaigns on the go, and achieve better results. It allowes me to use connect TV as a RT source. ### 2. My experience with MediaSmart DSP. **Rating:** 5.0/5.0 stars **Reviewed by:** Oscar B. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2021 **What do you like best about mediasmart?** Drive to store campaigns and all the data it provides per campaign. The reporting tools have greatly improved, allowing us to have a better understanding of the results per campaign. **What do you dislike about mediasmart?** There are some limits regarding the reach of some formats like DOOH and CTV. We've noticed that LATAM reach is very low in some countries. We would like to implement new ad formats in the region but the lack of inventory complicate things a little bit. **Recommendations to others considering mediasmart:** Correctly read all the knowledge base to understad how to set up campaigns and use all the tools available within the platform. **What problems is mediasmart solving and how is that benefiting you?** Innovation in digital formats in LATAM. We can provide a new way of digital advertising thanks to the technologies incorporated into Mediasmart´s DSP such as CTV, DOOH and other new formats. ### 3. FootFall and platform **Rating:** 4.5/5.0 stars **Reviewed by:** Fabio O. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2023 **What do you like best about mediasmart?** The footfall is a good feature/functionality, different from all other competitors. No doubt it is a key point for the platform. **What do you dislike about mediasmart?** In my opinion, the platform should be more intuitive. **What problems is mediasmart solving and how is that benefiting you?** Now we can reach out to new clients to offer the footfall technology ### 4. I would recommend it as it is a platform with native geofence accuracy.In addition to compiling IDs **Rating:** 4.5/5.0 stars **Reviewed by:** Paulo S. | Head Media, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2022 **What do you like best about mediasmart?** As it is a platform with a native system for high-precision geofence, campaigns have precision delivery in relation to geolocation **What do you dislike about mediasmart?** Do not display inventory by geolocation, overall reach and Context inventory. No API for downloading device IDs, only manually **What problems is mediasmart solving and how is that benefiting you?** High-precision geolocation ### 5. It has potential but needs adjustments **Rating:** 3.0/5.0 stars **Reviewed by:** Eugenia M. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about mediasmart?** Support, account managers and executives **What do you dislike about mediasmart?** CPM was super high, and the results didn't justify it **What problems is mediasmart solving and how is that benefiting you?** We chose Mediasmart to integrate awareness CTV campaigns with performance campaigns (through Jampp). The proposal was super good, with the possibilty of measure the complete journey of the user. **Official Response from Support Mediasmart:** > Thank you for your feedback! As a self-service platform we offer clients a wide range of inventory in the programmatic space, and pricing will vary based on factors such as target device type, creative format and target audience or context. It's worth noting that the segmentation challenge plays a crucial role in determining CPM; the more specific the target, the higher the CPM, especially for certain types of inventory. We value your feedback, as it guides us in continuously enhancing our services and working in establishing local partnerships to ensure competitive pricing for our clients, particularly in the realm of CTV where premium inventory naturally leads to higher CPMs. ### 6. Not too good Inventory **Rating:** 2.5/5.0 stars **Reviewed by:** Juan Rafael A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about mediasmart?** RICH MEDIA FORMATS, ONE SINGLE PLATFORM WITH ALL TOOLS TEAM SUPPORTING ON DEMAND **What do you dislike about mediasmart?** VERY POOR QUALITY OF INVENTORY. IF WE DO BLACKLISTS CAMPAIGNS DOESN'T RUN **What problems is mediasmart solving and how is that benefiting you?** rich media campaigns LBA campaigns Not too good inventory **Official Response from Support Mediasmart:** > Thank you for taking the time to share your feedback with us! We genuinely value your input and understand your concerns regarding the perceived quality of inventory and reach challenges when using a publisher blocklist. At mediasmart, we prioritize the quality of inventory and purposely restrict access to certain premium SSPs on an account by account basis. We do so in order to prevent potential ad quality issues that could harm our relationship with publishers, because as a self-serve platform we do not have full control over the creatives that run in our platform. That is why new customers, depending on the type of creatives they run, may see initial restrictions on their access to premium inventory, until we have a history of creative patterns. In addition, inventory availability may vary per country, of course. We appreciate your understanding and patience on this matter, and we encourage you to contact our support team to see how we can maximize reach in your particular account and for the countries you are most interested in targeting. Thank you for choosing mediasmart, we are committed to addressing your concerns to ensure an enhanced experience! ### 7. DSP, Audience, Connected TV, Connected TV+Household Sync **Rating:** 5.0/5.0 stars **Reviewed by:** Kewal L. | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about mediasmart?** The team is pro active is getting solutions & new tech in market. they get products & tech which are cutting edge & industry first. **What do you dislike about mediasmart?** downside is it cannibalises my other OTT & CTV buys. **What problems is mediasmart solving and how is that benefiting you?** Smart data led audience targeting. also for CTV+HH sync, it helps us garner CTA whilst we reach the household, address audience which we otherwise could not & measure performance for CTV campaigns. ### 8. Very good! **Rating:** 4.5/5.0 stars **Reviewed by:** Camila T. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about mediasmart?** Ease of use, ease of implementation, fast support and stability in delivery. **What do you dislike about mediasmart?** You can't upload creatives in bulk with different names for each format. And regarding the report, it is not easy to locate all campaigns for the same client in different periods. **What problems is mediasmart solving and how is that benefiting you?** Especially when it comes to urgent placement, MediaSmart stands out for its agility in delivery without the need for very strict approval. ### 9. comprehensive platform with a variety of segmentation options and detailed reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Araz A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about mediasmart?** Easy-to-use, reports section, real time bidding capabilities **What do you dislike about mediasmart?** Relatively expensive, also it has some bugs sometimes (rarely) **What problems is mediasmart solving and how is that benefiting you?** I would say engaging ad units ### 10. It has been very good, the customer service regarding any questions or unforeseen issues in the campaigns. **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriela R. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about mediasmart?** The agile response to problems with the campaigns. **What do you dislike about mediasmart?** The reporting and selecting the hours when scheduling should be able to select all and not hour by hour. **What problems is mediasmart solving and how is that benefiting you?** Having all the campaigns on a single platform, as well as optimizing the results and costs ### 11. No scale with quailty **Rating:** 3.0/5.0 stars **Reviewed by:** Amparo G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2023 **What do you like best about mediasmart?** The account management, efficient, quick and frienly **What do you dislike about mediasmart?** I would like the technology to be more sophisticated and tailored towards gaming clients. **What problems is mediasmart solving and how is that benefiting you?** buying users that afterwards buy in our games ### 12. Great and organised **Rating:** 4.0/5.0 stars **Reviewed by:** Shamim A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2023 **What do you like best about mediasmart?** Geo targeting and PMP, with re targeting **What do you dislike about mediasmart?** Analytic report and json things , should need a option with lat-lon directly **What problems is mediasmart solving and how is that benefiting you?** It's helping to target right people, good audiences targeting ### 13. Good UX and Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about mediasmart?** Mediasmart is easy to use. The UX is good with speed loading in every step of the campaign setup. The various ad formats allow us to meet the audiences with multiple approach! **What do you dislike about mediasmart?** The UI is not attractive. It is better to put only the campaign overview on the front page. Other than that, the reporting is also confusing. It is better to categorize each reporting metrics. **What problems is mediasmart solving and how is that benefiting you?** The account manager from Mediasmart are really supportive. They want to assist us with the setup, ad formats to be used, and how to optimize the on going campaign. ### 14. Simple to use, good inventory, and good metrics. **Rating:** 4.0/5.0 stars **Reviewed by:** Nicolás L. | operations director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about mediasmart?** Technical support. The response from the customer service team is very quick and good. The platform is user-friendly, and the inventory is quite good. It is easy to implement for a team of several people. **What do you dislike about mediasmart?** Optimization of viewability. They should provide a more efficient solution for clients who request a specific percentage of viewability. **Recommendations to others considering mediasmart:** Mediasmart is a simple platform, easy to use, and with good quality inventory. **What problems is mediasmart solving and how is that benefiting you?** It helps us deliver the campaigns on time and in the right way. It also gives us good metrics, especially in Spain and LATAM. ### 15. extensive inventory **Rating:** 3.5/5.0 stars **Reviewed by:** David A. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2023 **What do you like best about mediasmart?** We can use users’ locations insights to create relevant audiences in a completely privacy **What do you dislike about mediasmart?** DOOH took a long time to come but finally the inventory is now available **What problems is mediasmart solving and how is that benefiting you?** mediasmart had a limited inventory, thanks to the integration of DOOH the inventory became more competitive. ### 16. Helpful and affordable way to reach large numbers **Rating:** 5.0/5.0 stars **Reviewed by:** Laura C. | Campaigns Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2022 **What do you like best about mediasmart?** The pricing to reach large numbers of people is way more affordable than other platforms, and I love the ability to go in and edit our own campaigns without a middleman. **What do you dislike about mediasmart?** It is hard to reach people if you don't set a very wide geographic radius. If we want to just target a few streets around individual buildings, our campaigns don't get traction, even within large, busy cities. **What problems is mediasmart solving and how is that benefiting you?** Reaching certain geographic areas with our campaigns in a media-worthy way. ### 17. Mediasmart reach and ease of use platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2023 **What do you like best about mediasmart?** clear interface and wide range of targeting options for display advertising purposes **What do you dislike about mediasmart?** not always clear on which websites you acquire users **What problems is mediasmart solving and how is that benefiting you?** none that I am aware of ### 18. Great functions + awesome reporting/analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about mediasmart?** Top tier for buying mobile app inventory. Custom reporting and report scheduling saves a lot of time **What do you dislike about mediasmart?** It can be difficult to locate where certain functions are, since the UI is not always obvious. **What problems is mediasmart solving and how is that benefiting you?** Buying rewarded video inventory in app ### 19. EXCELLENT PLATAFORM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about mediasmart?** EASE AND UNDERSTANDBLE PLATFORM GOOD PERFORMANCE SELF SERVICE GOOD PROCESS IMPLEMENTATION **What do you dislike about mediasmart?** LATE CUSTOMER SERVICE TIME ZONE REPORTS DATA INFORMATION **What problems is mediasmart solving and how is that benefiting you?** SELFSERVICE AND WE CAN OPTIMIZE THE CAMPAINGS ### 20. Complete Platform - Distinctive and Very Easy to Use **Rating:** 3.5/5.0 stars **Reviewed by:** Iris J. | head of programmatic media, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about mediasmart?** Simple and Quick Implementation, Ease of data visualization, Diversification of formats and creatives, fast and efficient commercial and operational service **What do you dislike about mediasmart?** Paid Reports for more complete data, use of more specific segmentations such as geofence audiences and other audiences have usage costs. There are some details that deserve attention in the implementation. **What problems is mediasmart solving and how is that benefiting you?** Differentiated format to meet the objective of our client's campaign. Bringing effective results for the Brand. ### 21. CTV, Programmatic display and Video **Rating:** 5.0/5.0 stars **Reviewed by:** Cristiano T. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about mediasmart?** Support, besides the platform being very well structured, the support from Smart in the campaigns is one of the things that caught our attention the most and makes us prioritize the platform. **What do you dislike about mediasmart?** special formats, we feel the lack of having a better result in CTR, the formats directly impact the result, I think this part can be thought of creating something **What problems is mediasmart solving and how is that benefiting you?** perform the campaigns ### 22. Solid partner and great tech **Rating:** 4.0/5.0 stars **Reviewed by:** Sam M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about mediasmart?** I like the backend tech and infra has a solid UI and API, etc. as well as an intuitive UX for us and our clients. **What do you dislike about mediasmart?** I haven't heard any complaints and feel like our clients have a good overall experience. **What problems is mediasmart solving and how is that benefiting you?** You allow our clients to seamlessly upload their audiences to your platfrom via their ad account ID which benefits us and our clients as it ensures everyone can use our self-service tool without a ton of client outreach to our CSM team. ### 23. Experience of using MS for 2 years **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew V. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2023 **What do you like best about mediasmart?** Many available and attractive Rich Media formats to use, certificated by professional vendors. Proximity campaigns to run and collect footfalls, measure by Mediasmart or other vendor. **What do you dislike about mediasmart?** Usually face to issue of time to load. The display to add creatives to campaign is not easy to use. **What problems is mediasmart solving and how is that benefiting you?** Running hyperlocal targeting campaign with small radius 100-200m helps us to target the right audience at the right time. Posibility to measure Footfall within 100m and various metrics to cover: Uplift, Incremental visits. ### 24. 4 years of using Mediasmart **Rating:** 4.5/5.0 stars **Reviewed by:** Thao N. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about mediasmart?** Clear documents and instructions from the system to the support team. Have a complete course to learn for the beginner. User-friendly interface. Have different types of ads and always launch new functions/products to help advertisers **What do you dislike about mediasmart?** Some of the limitations in storing data, take much time to load the console. Sometimes can not connect to the server. **What problems is mediasmart solving and how is that benefiting you?** Support team is fast to support even weekend or public holiday. ### 25. A real smart tool for programmatic marketers **Rating:** 4.5/5.0 stars **Reviewed by:** tolga s. | owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2021 **What do you like best about mediasmart?** ease of use and performance , features such as footfall **What do you dislike about mediasmart?** no dislikes at all but maybe a better overview page **What problems is mediasmart solving and how is that benefiting you?** mobile campaigns work really good , ctr s are impressive ### 26. a nice platform , with user friendly and desire settings **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about mediasmart?** Monitor area for optimization and track the campaigns how going, Live dashboard **What do you dislike about mediasmart?** Geo-targeting with radius, not happy as its not good with specific radius like 2-3KM **What problems is mediasmart solving and how is that benefiting you?** Stat, its great to analyze the data to make best decision, lots deal, so its easier to connect from here instead of communicating with deal publishers ### 27. Very good **Rating:** 4.0/5.0 stars **Reviewed by:** Shamim A. | Director & Strategist of Programmatic Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2023 **What do you like best about mediasmart?** Using geo, report , deals, UI and over user friendly **What do you dislike about mediasmart?** That it's not good with proxy targeting below 5km **What problems is mediasmart solving and how is that benefiting you?** Marketing and targeting right audience ### 28. A good backup option for all campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** G R. | Technical account manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2022 **What do you like best about mediasmart?** The team are very helpful and quick to respond to our queries. The reporting is easy to use and the scheduling is helpful. Being able to set up and go quickly is always a positive. **What do you dislike about mediasmart?** For our last campaign, there were some discrepancies - it took longer than expected to resolve. Also, when using the platform, text inputs can be wiped by clicking somewhere on the screen or even moving the mouse. **What problems is mediasmart solving and how is that benefiting you?** Being able to run interscroller ads helped us to run one of our biggest campaigns this year. The work on deciding if we can run a vaping product will also be helpful to us next year. ### 29. almost 3 years i have been working in Mediasmart, its really great to work in MS platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about mediasmart?** i like the most easy-going setup, Reporting area, and availability to pre-sales **What do you dislike about mediasmart?** proxy targeting with radius, its really bad with 2Km where not much delivery can get **What problems is mediasmart solving and how is that benefiting you?** its making me happy about reporting, which help client lots to make decisions, its help to target right audience ### 30. A great platform to use and user-friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about mediasmart?** The setup process is really easy to understand, and the reporting part is very well organized. **What do you dislike about mediasmart?** Audiences targeting, not enough to get desired audiences, and proxy targeting with radius. **What problems is mediasmart solving and how is that benefiting you?** Clients love the results we are providing from the platform; they are getting the desired targeting options. ### 31. awesome experience with the Platform Mediasmart as DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2023 **What do you like best about mediasmart?** Usually Creative part with NexD as i am Designer **What do you dislike about mediasmart?** Cities are, sometime lots of city not showing to target **What problems is mediasmart solving and how is that benefiting you?** Reporting, creative integration with NexD, which help to make creative so easily and help the client to make a choice ### 32. The best DSP for Rich Media & Hyperlocal campaign **Rating:** 4.5/5.0 stars **Reviewed by:** Cedric D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2023 **What do you like best about mediasmart?** The fact that Mediasmart has a direct integration with NEXD, and his own Footfall measurement tool **What do you dislike about mediasmart?** The way you create a new campaign ==> "caroussel cards" style is something I am not used to **What problems is mediasmart solving and how is that benefiting you?** Hyperlocal (with footfall measurement insight), and rich media campaign ### 33. Routine experience **Rating:** 5.0/5.0 stars **Reviewed by:** Leandro A. | Specialist CM, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2022 **What do you like best about mediasmart?** the practicality of campaign creation and optimization **What do you dislike about mediasmart?** Reports, too complicated and doesn't always deliver the data we need **What problems is mediasmart solving and how is that benefiting you?** Considering the lack of a DSP, we were able to include it in our strategy and programmatic delivery ### 34. I am just new, but its almost a year using this, awesome experience. and for new comer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2023 **What do you like best about mediasmart?** User-friendly, audience segmentation and Stat **What do you dislike about mediasmart?** geo targeting where with law radius campaign don't deliver **What problems is mediasmart solving and how is that benefiting you?** its help to target right audiences , report help lot to data analysis ### 35. User friendly and very useful with stat **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2023 **What do you like best about mediasmart?** Audiences and PMP targeting with own creative creating platforms **What do you dislike about mediasmart?** Radius, it's not good with 100-200 meter radius **What problems is mediasmart solving and how is that benefiting you?** Give me good targeting and availability to reach desire audiences ### 36. Mediasmart **Rating:** 3.5/5.0 stars **Reviewed by:** Jessica S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about mediasmart?** The team is very helpful in guiding through campaign setup and optimization. **What do you dislike about mediasmart?** Navigating the platform is not much intuitive. **What problems is mediasmart solving and how is that benefiting you?** Generating in-app conversions. ### 37. Great platform for d2s **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2023 **What do you like best about mediasmart?** Geofencing Football measurement Reporting **What do you dislike about mediasmart?** Not that user friendly platform Creatives upload not easy **What problems is mediasmart solving and how is that benefiting you?** Great platform for drive to store campaings ### 38. Easy and Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Victor I. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2022 **What do you like best about mediasmart?** The new technology, all the support and the variety formats **What do you dislike about mediasmart?** the inventories size is an issue........ **What problems is mediasmart solving and how is that benefiting you?** The need to innovate and ways to work with programmatic media using differentt platforms than DV360 ### 39. Self-served platform, also focusing on location based data. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about mediasmart?** From a publisher perspective, direct access to buyers who use Mediamsart's features. **What do you dislike about mediasmart?** The double edged-sword, it would be good with more evangelizing of very specific inventories, as self-serve buyers typically go for more cookie-cutter targetings. **What problems is mediasmart solving and how is that benefiting you?** Platforms like Mediasmart do well in the case of buyers skipping the agency step and with budgets not really in the spend range of the very large DSPs. ### 40. Very good, met all our and customer's expectations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about mediasmart?** The ease of uploading the creatives and creating campaigns and the delivery is very good! **What do you dislike about mediasmart?** The simple report doesn't come with all the metrics we need **What problems is mediasmart solving and how is that benefiting you?** Not everyone has dsp, it made it a lot easier to run via smart media for that ### 41. Great dashboard! super interactive, easy to use even though it`s super complex & highly efficient! **Rating:** 5.0/5.0 stars **Reviewed by:** Oana S. | Digital Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2022 **What do you like best about mediasmart?** very colorful & interactive dashboard; fast & easy to use reporting section **What do you dislike about mediasmart?** the creatives section - it`s super time consuming to upload many creatives; also, the split between approved and pending approval creatives is kind of hard to navigate **What problems is mediasmart solving and how is that benefiting you?** extensive reporting section for NEXD creatives - still pending; audiences section is "out of service" for the moment ### 42. A good partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about mediasmart?** Their platform is really intuitive and easy to use **What do you dislike about mediasmart?** Inmediant communication. I would prefer to have a chat to contact support. **What problems is mediasmart solving and how is that benefiting you?** It is solving our monetization stack ### 43. Very advanced technology fpr programmatic advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about mediasmart?** It's very intuitive and complete. They have lot's of options for campaigns implementation, management, optimizatoin and targeting. Also the client service is excelent! They are always available to respond to every need. **What do you dislike about mediasmart?** I need a lot of traffic from LATAM, and sometimes, for some small geographic segmentations, it can be hard to find big volumes. Although they have a very big and advanced techonology for footfall attribution and audience insights, they have much more cappabilities for Europe. Good thing is that they are landing pretty hard on LATAM so it's a matter of time till they equal de reach. **Recommendations to others considering mediasmart:** Just go for it. It makes your job really easy, and they will fit in a great manner to your traffic needs. Your clients will be pleased with the results. Rely on the client service, they will answer every question you may have. A must try on mobile industry. **What problems is mediasmart solving and how is that benefiting you?** Quality of traffic mainly. And since the client service is awsome, they can solve every technical doubt we have. I find that as a must in every platform I try for my company. And also, because of the great technology applied to geolift and footfall atribution, we can cover all the needs related to those kind of products. ### 44. The ideal SSP provider - MediaSmart **Rating:** 5.0/5.0 stars **Reviewed by:** Desislava D. D. | Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2021 **What do you like best about mediasmart?** I will also speak about their futures, but to be honest - the best thing I loved about MediaSmart is the people working in the company! I have also met them live, simply amazing, fully acknowledged people, who are ready to help you and your campaigns grow at any time! Also they have a variety of ad formats you can manage - Video, banners, CTV, Native, pretty much everything the industry covers **What do you dislike about mediasmart?** There is nothing specific to be a "dislike" to be honest. The Platform and UI and the support were amazing. Among many SSPs and DSPs I have used, I cannot say a sharp dislike here **Recommendations to others considering mediasmart:** You will not be disappointed! My POCs there were Adrian and Mohammed, I highly recommend them **What problems is mediasmart solving and how is that benefiting you?** We were using the SSP platform to work on CPM (Video and banners). Measuring all data, impressions, clicks, user performance, etc. They have a truly detailed reporting system, so you can basically see all metrics you need You can target all types of audiences, and have all needed tools in order to optimize it accordingly ### 45. Best Mobile DSP of today **Rating:** 5.0/5.0 stars **Reviewed by:** Pricilla T. | Head of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about mediasmart?** Operational ease for Drive to Store campaigns with their measurements, delivery in contextual targeting and CTV with HHS due to being an exclusive technology from Midia Smart. **What do you dislike about mediasmart?** Cost of CTV CPM and a more aggressive volume bonus policy. **What problems is mediasmart solving and how is that benefiting you?** Usability alignments. As benefits, we had extremely assertive and constructive deliveries for our partners. ### 46. Mediasmart is effective, efficient and industry experts **Rating:** 5.0/5.0 stars **Reviewed by:** Natasha V. | Head of Sales and Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about mediasmart?** They have innovative solutions, tapping into the new age needs and objectives for brands and audiences **What do you dislike about mediasmart?** Nothing - They have a complete set of products that caters to all objectives **What problems is mediasmart solving and how is that benefiting you?** They eliminate the clutter and overpricing of linear TV, offering a modern take on TV advertising ### 47. Excellent platform functionality, superb customer success management **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmad Z. | Head of Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2021 **What do you like best about mediasmart?** Intuitive platform Impressive functionalities Intelligent media buying capabilities Client management is great **What do you dislike about mediasmart?** I would love for more desktop buying opportunities, but I understand that the platform is centered around mobile. Which functions great, **Recommendations to others considering mediasmart:** The proximity marketing capabilities of Mediasmart is a wonder, and it would help tremendously when facilitiating media for footfall campaigns such as events or in-store activities. The ability to track devices within a geofence and remarket to them as well, is a huge selling point to potential clients. **What problems is mediasmart solving and how is that benefiting you?** The platform empowered the agency to have in-house programmatic buying instead of relying on suppliers. We control the costs and deliver to the target audience we need - allowing us greater flexibility when presenting our offering to our clients. ### 48. Best programmatic platform to use **Rating:** 5.0/5.0 stars **Reviewed by:** Samir C. | H, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about mediasmart?** Inventory and Pricing is the best on Media Smart. **What do you dislike about mediasmart?** Nothing in particular that is bothering me in MediaSmart **Recommendations to others considering mediasmart:** Look for good arbitrage finds **What problems is mediasmart solving and how is that benefiting you?** Performance Marketing ### 49. Excellent DSP and customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Julieta K. | Fotógrafa, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2021 **What do you like best about mediasmart?** - How easy to understand the platform. -Personalized customer service. -The quick response to inquiries and problems. -Real-time monitoring **What do you dislike about mediasmart?** I honestly don't have much to say. The platform and the service meet our expectations **Recommendations to others considering mediasmart:** People looking for good care and service, do so with Mediasmart, which provides excellent care and good results. **What problems is mediasmart solving and how is that benefiting you?** The possibility of solving the KPIs required by customers and achieve desired metrics ### 50. I particularly appreciate the support. Very satisfied with the platform too. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about mediasmart?** customer support Always good advice also to optimize my campaigns **What do you dislike about mediasmart?** Nothing for now, i have not any problem. All good **What problems is mediasmart solving and how is that benefiting you?** I offer a display solution to my clients. It seems to me to be more diversified and complete for my communication/advertising agency ## mediasmart Discussions - [What is mediasmart used for?](https://www.g2.com/discussions/what-is-mediasmart-used-for) - [View mediasmart pricing details and edition comparison](https://www.g2.com/products/mediasmart/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+02%3A32%3A12+-0500&secure%5Bsession_id%5D=a3bea4c2-c210-4f9a-9a79-a8483b14ac83&secure%5Btoken%5D=8e16ae21cebd0fba79e692d0b4b1ae48fbc0f9b2704ee4d485b72aca5adc5315&format=llm_user) ## mediasmart Features **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top mediasmart Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (863 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,943 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews)