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mediasmart Reviews & Product Details

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io

Seller

mediasmart

Discussions

mediasmart Community

Languages Supported

English

Product Description

mediasmart - a self-serve mobile programmatic platform (now acquired by Affle International Pte. Ltd., Singapore) - provides advertisers, trading desks and agencies an integrated mobile advertising solution with the unique capability of measuring incremental metrics in real-time for Proximity and App marketing campaigns. mediasmart empowers advertisers to efficiently invest in advertising through a transparent platform that links the physical world with the digital world across mobile devices and connected TVs, all while following a privacy by design approach to all solutions provided. Headquartered in Madrid, mediasmart includes a team of passionate technologists and mobile advertising experts.

Overview by

Adriana Ullivarri

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

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mediasmart Media

mediasmart Demo - Creating a Location Based Audience ( Example US Supermarkets)

You can create your own Location Based Audiences. These audiences are created with users observed in the locations you decide to configure, so that you can later target them elsewhere. - By drawing areas directly in the map or selecting countries/regions or cities first to limit the area, and...

mediasmart Demo - New Interactive CTV Dashboards

Our new dashboards offer more interactivity and customization options than ever before. ou can easily filter by date and compare different strategies. Our more modern and responsive design makes it easy for you to see the progress of your campaign.

At mediasmart, we have various compatible Audiences options for you to choose from and combine. These compatible options are: 1) Own (private) audiences in mediasmart: Create and enrich segments, Manage and Target 2) Location-Based Audiences 3) Time-Based Audiences 4) Audiences from exte...

mediasmart Demo - Example of Premium Dashboard - Drive to store campaigns

The purpose of this section of a campaign is to give you a quick look into how your campaign is performing against the predefined goals and limits you have set up. It allows you to quickly identify outliers, as opposed to giving you a deep report. You will be able to check dashboard per campa...

mediasmart Demo - Creating a CTV campaign with Household sync

Increase brand impact by syncing your ads on Connected TV with ads on other devices in the household. Our system will let you sync your CTV campaign with other devices inside the same household with minimum effort. Our Campaign wizard will guide you step by step on how to Household Syncing. The w...

The Available Inventory report shows all inventory coming into the platform from countries where we have campaigns actively running, and it is updated every few hours. It is very useful as you are planning campaigns, because you can get an idea of how much inventory is available for whatever segm...

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fabio l.

Mid-Market (51-1000 emp.)

11/2/2023

"Household Sync a new innovation"

4.5/5

What do you like best about mediasmart?

Mediasmart is widely recognized for its innovative and comprehensive approach to mobile advertising. One of its standout features is its advanced programmatic advertising platform, which enables advertisers to reach their target audience effectively and efficiently. Mediasmart's user-friendly interface and real-time optimization capabilities empower businesses to create highly targeted and personalized ad campaigns, maximizing their impact and return on investment. Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

Challenges in navigating the platform and finding specific features, which can be frustrating, particularly for those new to programmatic advertising. Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

Mediasmart is praised for its robust data analytics and reporting tools, providing advertisers with valuable insights into campaign performance. The platform's ability to analyze data in real-time allows advertisers to make data-driven decisions, optimize their campaigns on the go, and achieve better results. It allowes me to use connect TV as a RT source. Review collected by and hosted on G2.com.

Oscar B.

Product Manager

Small-Business (50 or fewer emp.)

6/30/2021

"My experience with MediaSmart DSP."

5/5

What do you like best about mediasmart?

Drive to store campaigns and all the data it provides per campaign. The reporting tools have greatly improved, allowing us to have a better understanding of the results per campaign. Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

There are some limits regarding the reach of some formats like DOOH and CTV. We've noticed that LATAM reach is very low in some countries. We would like to implement new ad formats in the region but the lack of inventory complicate things a little bit. Review collected by and hosted on G2.com.

Recommendations to others considering mediasmart:

Correctly read all the knowledge base to understad how to set up campaigns and use all the tools available within the platform. Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

Innovation in digital formats in LATAM. We can provide a new way of digital advertising thanks to the technologies incorporated into Mediasmart´s DSP such as CTV, DOOH and other new formats. Review collected by and hosted on G2.com.

Fabio O.

Small-Business (50 or fewer emp.)

3/8/2023

"FootFall and platform"

4.5/5

What do you like best about mediasmart?

The footfall is a good feature/functionality, different from all other competitors. No doubt it is a key point for the platform. Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

In my opinion, the platform should be more intuitive. Review collected by and hosted on G2.com.

Paulo S.

Head Media

Small-Business (50 or fewer emp.)

8/30/2022

"I would recommend it as it is a platform with native geofence accuracy.In addition to compiling IDs"

4.5/5

What do you like best about mediasmart?

As it is a platform with a native system for high-precision geofence, campaigns have precision delivery in relation to geolocation Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

Do not display inventory by geolocation, overall reach and Context inventory.

No API for downloading device IDs, only manually Review collected by and hosted on G2.com.

Eugenia M.

Mid-Market (51-1000 emp.)

11/2/2023

"It has potential but needs adjustments"

3/5

What do you like best about mediasmart?

Support, account managers and executives Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

CPM was super high, and the results didn't justify it Review collected by and hosted on G2.com.

Response from Support Mediasmart of mediasmart

edit

Thank you for your feedback! As a self-service platform we offer clients a wide range of inventory in the programmatic space, and pricing will vary based on factors such as target device type, creative format and target audience or context. It's worth noting that the segmentation challenge plays a crucial role in determining CPM; the more specific the target, the higher the CPM, especially for certain types of inventory.

We value your feedback, as it guides us in continuously enhancing our services and working in establishing local partnerships to ensure competitive pricing for our clients, particularly in the realm of CTV where premium inventory naturally leads to higher CPMs.

Juan Rafael A.

Small-Business (50 or fewer emp.)

11/2/2023

"Not too good Inventory"

2.5/5

What do you like best about mediasmart?

RICH MEDIA FORMATS, ONE SINGLE PLATFORM WITH ALL TOOLS

TEAM SUPPORTING ON DEMAND Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

VERY POOR QUALITY OF INVENTORY. IF WE DO BLACKLISTS CAMPAIGNS DOESN'T RUN Review collected by and hosted on G2.com.

Response from Support Mediasmart of mediasmart

edit

Thank you for taking the time to share your feedback with us!

We genuinely value your input and understand your concerns regarding the perceived quality of inventory and reach challenges when using a publisher blocklist.

At mediasmart, we prioritize the quality of inventory and purposely restrict access to certain premium SSPs on an account by account basis. We do so in order to prevent potential ad quality issues that could harm our relationship with publishers, because as a self-serve platform we do not have full control over the creatives that run in our platform. That is why new customers, depending on the type of creatives they run, may see initial restrictions on their access to premium inventory, until we have a history of creative patterns. In addition, inventory availability may vary per country, of course.

We appreciate your understanding and patience on this matter, and we encourage you to contact our support team to see how we can maximize reach in your particular account and for the countries you are most interested in targeting.

Thank you for choosing mediasmart, we are committed to addressing your concerns to ensure an enhanced experience!

Kewal L.

Enterprise (> 1000 emp.)

11/8/2023

"DSP, Audience, Connected TV, Connected TV+Household Sync"

5/5

What do you like best about mediasmart?

The team is pro active is getting solutions & new tech in market. they get products & tech which are cutting edge & industry first. Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

downside is it cannibalises my other OTT & CTV buys. Review collected by and hosted on G2.com.

Camila T.

Small-Business (50 or fewer emp.)

11/7/2023

"Very good!"

4.5/5

What do you like best about mediasmart?

Ease of use, ease of implementation, fast support and stability in delivery. Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

You can't upload creatives in bulk with different names for each format.

And regarding the report, it is not easy to locate all campaigns for the same client in different periods. Review collected by and hosted on G2.com.

Araz A.

Small-Business (50 or fewer emp.)

11/9/2023

"comprehensive platform with a variety of segmentation options and detailed reporting"

5/5

What do you like best about mediasmart?

Easy-to-use, reports section, real time bidding capabilities Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

Relatively expensive, also it has some bugs sometimes (rarely) Review collected by and hosted on G2.com.

Gabriela R.

Small-Business (50 or fewer emp.)

11/9/2023

"It has been very good, the customer service regarding any questions or unforeseen issues in the campaigns."

4/5

What do you like best about mediasmart?

The agile response to problems with the campaigns. Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

The reporting and selecting the hours when scheduling should be able to select all and not hour by hour. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

12 months

Average Discount

10%

View More Pricing Information

mediasmart Features

Campaign Management

Campaign Dashboard

Campaign Optimization

Reach

Targeting

Geo-Targeting

Mobile

In-App Ads

Platform

Custom Reports

User, Role, and Access Management

Performance and Reliability

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Categories on G2

Demand Side Platform (DSP)

Mobile Advertising

Connected TV (CTV) Advertising Platforms

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Pros and Cons Details

4.4 out of 5 stars

mediasmart Reviews & Product Details

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mediasmart Media

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mediasmart Reviews (78)

mediasmart Reviews (78)

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