--- title: Moloco Reviews meta_title: 'Moloco Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 15 reviews by the users' company size, role or industry to find out how Moloco works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 15 scale: '5' date_modified: '2026-06-22' parent_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence --- # Moloco Reviews **Vendor:** Moloco, Inc **Category:** [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 15 ## About Moloco Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore. \* Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models. \* Moloco Commerce Media enables retailers and marketplaces to build their own ads business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. \* Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers. ## Moloco Pros & Cons **What users like:** - Users value the **proactive account management** of Moloco, which enhances campaign execution and support significantly. (1 reviews) - Users benefit from Moloco's **efficient campaign execution and proactive support** , leading to increased marketing budgets and easier integrations. (1 reviews) - Users find Moloco's **efficient campaign management** enhances execution and supports budget increases, simplifying ad integration and performance monitoring. (1 reviews) - Users praise Moloco's **proactive customer support** , enhancing campaign efficiency and simplifying the ad management process. (1 reviews) - Users value the **ease of use** of Moloco, enhancing campaign management and supporting efficient marketing efforts. (1 reviews) - Easy Integrations (1 reviews) - Easy Setup (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) - Integrations (1 reviews) ## Moloco Reviews ### 1. Moloco has been a powerful tool for optimizing our mobile ad campaigns with machine learning **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Moloco?** As someone who has used Moloco, I can say that the platform has been a game-changer for our mobile advertising efforts. The most impressive part is how it leverages machine learning to optimize our campaigns. We saw a significant improvement in user acquisition and engagement because Moloco’s algorithms are incredibly good at identifying and targeting the right audience. **What do you dislike about Moloco?** The platform can be a bit overwhelming for beginners. The advanced features and detailed analytics, while powerful, come with a steep learning curve. It took some time to get comfortable navigating everything, and I can see how it might be intimidating for those who are new to programmatic advertising. **What problems is Moloco solving and how is that benefiting you?** Moloco is solving the challenge of efficiently targeting the right audience and maximizing ad spend through advanced machine learning algorithms. This benefits us by significantly improving our user acquisition and engagement, leading to higher ROI and more effective, data-driven ad campaigns. ### 2. It's a good platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Tanya J. | Sales Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Moloco?** The staff is very helpful and experienced **What do you dislike about Moloco?** everything is perfect and I would suggest keep going like this. **What problems is Moloco solving and how is that benefiting you?** Moloco is preventing frauds and helping businness to do the smooth online advertising ### 3. Business growth **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Moloco?** Their ethos of focusing on growth and also how it is fully adaptable **What do you dislike about Moloco?** Nothing, I think it's a very good service **What problems is Moloco solving and how is that benefiting you?** It helps us re engage with clients who may have moved back into other places of our funnel ### 4. Moloco Review - Great Support and Performance across platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Moloco?** Performance across platforms and my customer support team are both excellent with Moloco. CPAs have been competitive and scale has been comparable to other industry leaders. **What do you dislike about Moloco?** The customer-facing dashboard or UI could be more robust and customizable to users. I would also like to see more support for advertisers with feed-based ad needs and dynamic creative offerings. **Recommendations to others considering Moloco:** Test them out. I think they will perform well across industries. **What problems is Moloco solving and how is that benefiting you?** Moloco is helping us find new users at an efficient price per acquisition on both Android and iOS. They are also helping us with creative services and optimizations. ### 5. Smooth onboarding; steady scale increase with consistent performance! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2022 **What do you like best about Moloco?** Transparent onboarding process and excellent guidance along the way by account managers. Proactive support in optimizing towards goals and discovering additional pockets to scale campaigns up in a healthy way. **What do you dislike about Moloco?** So far we have not had any negative experiences. **What problems is Moloco solving and how is that benefiting you?** Efficient scale, with little fluctuation in supply or quality. ### 6. Moloco was really the tipping point at which our paid mkt results started to see significant changes **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Moloco?** Just like any typical marketers, the question is always about how to scale cost effectively. Moloco did help solve this pain point which not even big media duopolists could not solve. **What do you dislike about Moloco?** At least for me the results so far with Moloco have been more than satisfactory that it clouds the downsides - but i guess revision of existing creative group will definitely be helpful (apologies if if its already made possible) as sometimes modifications need to be made to existing assets and I'll need to create groups all over again. **What problems is Moloco solving and how is that benefiting you?** Scaling up acquisition volume with the goal of acquiring first purchase users specifically, all the while acquiring them cost-efficiently. Previously with big medias such as FB or Google, we witnessed CPA just cannot hold the threshold and plummeting when we tried to scale the volume which really was the first and utmost issue to resolve. With onboarding of Moloco, such a problem is not an issue anymore for us and Moloco is now helping to bring in close to half or more than half of the entire user volume for us, which is really mind blowing. ### 7. I enjoy working with my Moloco counterparts so far. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Moloco?** Moloco is proactive in testing new methods/products. My rep is responsive, helpful, and very data-driven, which is important for UA managers. **What do you dislike about Moloco?** So far, haven't seen any particular downsides, aside from cost issues with Appsflyer recently. **What problems is Moloco solving and how is that benefiting you?** Moloco is helping us find valuable users for our mobile app. ### 8. Advertising media I would like to recommend **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Moloco?** The biggest advantage of Moloco seems to be that it allows you to advertise on all other mobile platforms at once, excluding Google, Apple, and Facebook. Another major advantage is that you can easily check key KPI metrics such as click count, installation count, CPI, and CPA on the dashboard. After setting up the materials, the efficiency is optimized by the machine, which means that the operational resources required are not large, which is beneficial. **What do you dislike about Moloco?** The initial setup was somewhat more complex compared to other platforms. While the results of the main indicators are easy to check, it feels somewhat difficult to verify the efficiency by material or platform. Since it is a foreign company, the language and settlement procedures feel somewhat more difficult compared to other platforms. **What problems is Moloco solving and how is that benefiting you?** As we are not currently using an agency, we lacked operational resources to manage all the media directly, but we were able to cover all the other media at once besides Google/Apple. ### 9. Previously, I wanted to recommend it as much as 10 points, but after the change to self-service, the efficiency is not the same as before. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2021 **What do you like best about Moloco?** Unlike other media, it is very transparent about which platform the results occurred on and which creative led to the results. **What do you dislike about Moloco?** I like everything, but if I were to mention two slightly disappointing points, they would be: 1. Efficiency (especially on iOS) 2. The account manager's phone number not being disclosed **Recommendations to others considering Moloco:** Efficiency has been declining a lot recently. **What problems is Moloco solving and how is that benefiting you?** We needed results that are not classified as abnormal installs from APPSFLYERS, and we are securing them from Moloco. ### 10. trustworthy, great account management, professional **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Moloco?** data is transparent, and the account management service is very trustworthy; new product features to experiment **What do you dislike about Moloco?** I would like to have more detailed targeting options **What problems is Moloco solving and how is that benefiting you?** scale up quickly and with quality, good account management service to solve my team's bandwidth issue ### 11. A trustworthy UA partner. **Rating:** 5.0/5.0 stars **Reviewed by:** 현택 . | Marketing team manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Moloco?** Fast learning speed machine Transparent data disclosure Thorough management by the account manager **What do you dislike about Moloco?** The UI of the self-serve platform is inconvenient. (Please add a campaign deletion feature) It would be nice if a national integration campaign were possible. **What problems is Moloco solving and how is that benefiting you?** Although expanding UA channels was a concern, I think we were able to reach users who are difficult to reach through Google and Facebook by using Moloco. ### 12. Media Planner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2021 **What do you like best about Moloco?** - Stable perfomance - High Scalability - Responsive Team Partner (Shoutout to Joy and YuSien) - Clean data - Team Support **What do you dislike about Moloco?** So far all good, its just we are not able to run small budget client. **What problems is Moloco solving and how is that benefiting you?** Volume increase in Scalibility ### 13. UI is simple and very easy to run a campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2021 **What do you like best about Moloco?** 1. UI 2. Easy to run a campaign 3. Multi geo targetting 4. Quality of support **What do you dislike about Moloco?** unable to interest targeting / location targeting **What problems is Moloco solving and how is that benefiting you?** DSP is not a familiar concept though, I could understand its' eco system ### 14. Because CAC is not as stable as expected. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2021 **What do you like best about Moloco?** For an AD Network, the quality of the advertising users seems quite decent. **What do you dislike about Moloco?** Especially in the case of native advertising, setting up each ad can be more cumbersome than expected. **What problems is Moloco solving and how is that benefiting you?** We are bringing in advertising users from countries other than Korea. ### 15. UA Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2021 **What do you like best about Moloco?** Model prediction and the high level of the AM and service. **What do you dislike about Moloco?** Creative algo. hard to test a lot of different ones **What problems is Moloco solving and how is that benefiting you?** m,m ## Moloco Discussions - [What is Moloco used for?](https://www.g2.com/discussions/what-is-moloco-used-for) - [View Moloco pricing details and edition comparison](https://www.g2.com/products/moloco/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-22+14%3A18%3A49+-0500&secure%5Bsession_id%5D=1f525a7e-1889-4a13-81c9-4d0c07f9bcf5&secure%5Btoken%5D=9308c66fc6e6d1a3a0ad1a423a6fc4699ab49d3ae10a22fe9b7bc5955c747f53&format=llm_user) ## Moloco Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) ## Moloco Features **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Personalization **Trading** - Keyword Tracking - Refund Management - Integrations **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Model Development** - Model Training **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Model Development** - Feature Engineering **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaigns** - Proximity Marketing - Push Notifications - Audience Segmentation **Machine/Deep Learning Services** - Natural Language Processing - Natural Language Generation - Artificial Neural Networks **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Machine/Deep Learning Services** - Natural Language Understanding - Deep Learning **Mobile Functionality** - Mobile Functionality **Engagement** - Coupons and Promotions **Deployment** - Scalability **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Data Science and Machine Learning Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Internationalization - Notifications ## Top Moloco Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (170 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (863 reviews)