Moloco Reviews & Product Details

Moloco has been one of our primary marketing platforms alongside Meta and Google. Using Moloco as a managed service has made our campaign execution significantly more efficient. Our assigned point of contact is proactive and consistently supports us with launching new ads and monitoring campaign performance.

Because of these advantages, we have steadily increased our marketing budgets on Moloco. Additionally, integrating new apps and rolling out new initiatives is very simple on the platform. As one of the main admins from our organization, I use Moloco almost every day to manage and optimize our campaigns. Review collected by and hosted on G2.com.

At this point, there is nothing I dislike about Moloco. I believe they are moving in the right direction with their current business model and strategies. Review collected by and hosted on G2.com.

As someone who has used Moloco, I can say that the platform has been a game-changer for our mobile advertising efforts. The most impressive part is how it leverages machine learning to optimize our campaigns. We saw a significant improvement in user acquisition and engagement because Moloco’s algorithms are incredibly good at identifying and targeting the right audience. Review collected by and hosted on G2.com.

The platform can be a bit overwhelming for beginners. The advanced features and detailed analytics, while powerful, come with a steep learning curve. It took some time to get comfortable navigating everything, and I can see how it might be intimidating for those who are new to programmatic advertising. Review collected by and hosted on G2.com.

The staff is very helpful and experienced Review collected by and hosted on G2.com.

everything is perfect and I would suggest keep going like this. Review collected by and hosted on G2.com.

Their ethos of focusing on growth and also how it is fully adaptable Review collected by and hosted on G2.com.

Nothing, I think it's a very good service Review collected by and hosted on G2.com.

Performance across platforms and my customer support team are both excellent with Moloco. CPAs have been competitive and scale has been comparable to other industry leaders. Review collected by and hosted on G2.com.

The customer-facing dashboard or UI could be more robust and customizable to users. I would also like to see more support for advertisers with feed-based ad needs and dynamic creative offerings. Review collected by and hosted on G2.com.

Transparent onboarding process and excellent guidance along the way by account managers. Proactive support in optimizing towards goals and discovering additional pockets to scale campaigns up in a healthy way. Review collected by and hosted on G2.com.

So far we have not had any negative experiences. Review collected by and hosted on G2.com.

Just like any typical marketers, the question is always about how to scale cost effectively. Moloco did help solve this pain point which not even big media duopolists could not solve. Review collected by and hosted on G2.com.

At least for me the results so far with Moloco have been more than satisfactory that it clouds the downsides - but i guess revision of existing creative group will definitely be helpful (apologies if if its already made possible) as sometimes modifications need to be made to existing assets and I'll need to create groups all over again. Review collected by and hosted on G2.com.

Moloco is proactive in testing new methods/products. My rep is responsive, helpful, and very data-driven, which is important for UA managers. Review collected by and hosted on G2.com.

So far, haven't seen any particular downsides, aside from cost issues with Appsflyer recently. Review collected by and hosted on G2.com.

The biggest advantage of Moloco seems to be that it allows you to advertise on all other mobile platforms at once, excluding Google, Apple, and Facebook. Another major advantage is that you can easily check key KPI metrics such as click count, installation count, CPI, and CPA on the dashboard. After setting up the materials, the efficiency is optimized by the machine, which means that the operational resources required are not large, which is beneficial. Review collected by and hosted on G2.com.

The initial setup was somewhat more complex compared to other platforms. While the results of the main indicators are easy to check, it feels somewhat difficult to verify the efficiency by material or platform. Since it is a foreign company, the language and settlement procedures feel somewhat more difficult compared to other platforms. Review collected by and hosted on G2.com.

Unlike other media, it is very transparent about which platform the results occurred on and which creative led to the results. Review collected by and hosted on G2.com.

I like everything, but if I were to mention two slightly disappointing points, they would be:

1. Efficiency (especially on iOS)

2. The account manager's phone number not being disclosed Review collected by and hosted on G2.com.