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Mobile App Optimization reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Mobile App Optimization Software

    Mobile application optimization products analyze the user-experience flow and interface functionality of mobile applications. These tools to show which components of an application are being accessed most frequently or rarely. They also provide statistics and information related to user behavior within a mobile application. Product teams will often use these tools to perform A/B testing to analyze the effects of changing features. Many products also possess targeting tools to display different features or advertisements based on specific regions or user demographics. Mobile app optimization tools will also possess a variety of administration and reporting tools to control access and produce interpretable data. Many mobile development platforms will provide tools to optimize user experience as well. Mobile app analytics tools will provide some similar tools such as targeting and ad effectiveness, but will not provide the same technical analysis of the user experience.

    To qualify for inclusion in the Mobile App Optimization category, a product must:

    Analyze trends in user behavior within mobile applications
    Test app components for effectiveness
    Display heat maps or show trends in use flow
    Collect data on application performance
    Possess a variety of testing and reporting capabilities

    Top 10 Mobile App Optimization Software

    • AppsFlyer
    • Pendo
    • CleverTap
    • Apptentive
    • Heap
    • Adjust
    • AB Tasty
    • UXCam
    • Smartlook
    • Optimizely

    Compare Mobile App Optimization Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (176)4.4 out of 5
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    AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day. To learn how to grow your business with attribution data you can trust please visit

    (388)4.5 out of 5
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    Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific featur

    (156)4.5 out of 5
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    CleverTap is an extremely powerful, comprehensive, user-friendly solution used by top mobile brands to build valuable, long-term relationships with their users. CleverTap provides two things: access to real-time behavioral analytics, so our customers can better understand who their users are; and a platform with which they can engage users on the right channels, at the right time, and with a message that resonates. With CleverTap, you can - Build an omnichannel customer experience that supports

    (165)4.3 out of 5
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    Apptentive is a mobile customer feedback platform that helps companies listen to, engage with, and retain their customers. It gives brands the opportunity to identify who to talk to, intelligently engage customer segments, and mobilize customers to take action through in-app messages, surveys, and ratings prompts. Our solution helps companies engage mobile customers, boost app ratings, drive downloads, and improve customer loyalty.

    (460)4.4 out of 5
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    Heap helps teams make smarter decisions. Heap automatically captures every user action on your website or mobile app, so you can analyze the usage patterns that drive conversion and retention. Our unique approach means that anyone can understand user behavior without having to rely on engineers to instrument events. Also, since Heap automatically collects events starting at the moment of installation, this data is available retroactively -- no need to wait for events to trickle in when you hav

    (32)4.6 out of 5

    Adjust is a global B2B SaaS company. Born at the heart of the mobile app economy and grown out of a passion for technology, the company now has 16 offices around the world. Adjust's platform includes measurement, fraud prevention, cybersecurity and marketing automation products. Together, they make marketing simpler, smarter and more secure for the 40,000 apps working with Adjust. Global leading brands including Procter & Gamble, Rocket Internet and Tencent Games have implemented its solut

    (73)4.4 out of 5
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    AB Tasty is a global leader in feature management, experimentation and personalization solutions, helping businesses launch better products faster and drive more conversions, engagement, and revenue on all their digital assets and channels. We provide marketing, product, and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers or leads, while delivering outstanding custom

    (35)4.9 out of 5

    UXCam enables businesses to understand their app users with an easy-to-use analytics solution. The feature set includes Session Replay Analysis, Heatmaps, User Analysis, Screen Analysis and more. UXCam is convinced that delivering a product alone is not enough. Every successful organization is in the business of delivering User Experience. Most companies track “vanity metrics” such as page visits and do not capture micro-interaction data sets. In doing so, they completely miss what matters:

    (637)4.7 out of 5
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    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 280,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and

    (108)4.3 out of 5

    Optimizely’s leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have been run on our platform to reveal what works - and what doesn’t - eliminating guesswork. The world’s greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Jo

    (71)4.1 out of 5
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    The Kochava Unified Audience Platform answers the marketer’s questions of which marketing efforts led to conversion and how best to measure ad partner performance. The Kochava platform includes basic and configurable attribution, analytics, fraud mitigation, push notifications, privacy and consent management, and audience enrichment, segmentation, and discovery. The Unified Audience Platform is a marketer’s “single source of truth” in the app ecosystem. With it, customers know they have an o

    (47)3.9 out of 5
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    Leanplum, the leading multi-channel customer engagement platform helps forward-looking brands like Tesco and Zynga meet the real-time needs of their customers. By transforming data into an understanding of users' needs and wants, our platform delivers unified experiences that are timely, tested, and relevant — building customer loyalty that fuels business growth.

    (29)3.8 out of 5

    Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.

    (11)3.6 out of 5

    Monitor the usage and performance of your apps with Splunk.

    (158)4.0 out of 5

    Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.

    (18)4.2 out of 5

    Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Because Apptimize comes from mobile, we are particularly positioned to move fast, overcome great engineering challenges, and think about user experiences with unique users in mind. Our users are extremely innovative and intelligent. We let them innovate quickly, easily, and cheaply by removing

    (14)4.3 out of 5
    Entry Level Price:Free

    Apteligent, formerly Crittercism, is a mobile application performance management (APM) solution, offering both error monitoring and service monitoring solutions.

    (17)4.1 out of 5

    Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly allows you to innovate and enhance your products to provide personalized and customized customer experiences, and meet key business and revenue goals. Countly empowers companies of any size or location to grow their business by helping them securely process billions of data po

    (32)4.8 out of 5

    Hushly is content engagement, lead conversion and lead enrichment platform powered by AI. Hushly delivers an all-in-one solution for B2B marketers to increase lead conversions along with lead quality. Our software improves the user experience and offers marketers the opportunity to personalize the web visitor’s abandonment, mobile experience, or ungated content exploration through multiple dimensions using any combination of AI-based models, rule-based systems, and 3rd party intent data i

    (15)4.9 out of 5

    Kumulos is the easy to use omni-channel user engagement platform that offers a 360-degree view of user experience, user sentiment and user behavior to provide a holistic view of mobile app performance. Kumulos gives you all the tools you need to connect with, and create long term customers. Key features of Kumulos include rich, interactive mobile push notifications, web push notifications and in-app messaging. These features can be used separately or you can create omni-channel campaigns and ope

    (70)4.4 out of 5

    WalkMe does not take part in G2's review system

    (15)4.5 out of 5
    Entry Level Price:$0 up to 10 users

    Split’s Feature Delivery Platform pairs the speed and reliability of feature flags with data to measure the impact of every feature. Engineering teams at Twilio, Salesforce, and WePay use Split to: * Reduce software development cycle time * Mitigate release risk * Create a data-driven culture to maximize impact Split brings together everything an engineering team needs to successfully roll out new features into production. It's built on an enterprise-grade platform that prioritizes data privacy

    (5)4.3 out of 5

    Taplytics Customer Experience Automation transforms your data into universally actionable campaigns and experiments. Now, you can create uniquely personalized digital experiences across any screen, without the risk of privacy breach.

    (1)4.5 out of 5 run native mobile apps in a web browser.

    Network and device diversity requires your content, the connection, and the protocol used for transmitting it to be adaptable to each individual request. Their Mobile Acceleration solution is able to create an end-to-end, bi-directional acceleration connection between the mobile device and your Origin App Server. Through this connection, they synchronize both dynamic and static content. A global load balancer distributes requests to the edge node that will provide the best performance based on o

    0 ratings

    Improve the user experience and automatically optimize your app presence on the web. Device detection, landing page and analytics included.

    0 ratings

    Aerobatic provides a web app delivery and optimization platform for front-end developers.

    Shuttlerocks world-first AI technology maximizes mobile creative performance by combining testing and analytics with ad fatigue prediction and rotation.

    0 ratings

    ironSource Aura is a smart content recommendation platformthat builds an ongoing relationship with the customers.

    0 ratings

    Cloud-based platform & solution for real-time optimization and automation applications like on-demand last mile logistics operations and field-force automation.

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    Check out the G2 Grid® for the top Mobile App Optimization Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    AB Tasty
    Workspace ONE Intelligence
    Adobe Target
    Splunk MINT
    Market Presence