Mobile application optimization products analyze the user-experience flow and interface functionality of mobile applications. These tools to show which components of an application are being accessed most frequently or rarely. They also provide statistics and information related to user behavior within a mobile application. Product teams will often use these tools to perform A/B testing to analyze the effects of changing features. Many products also possess targeting tools to display different features or advertisements based on specific regions or user demographics. Mobile app optimization tools will also possess a variety of administration and reporting tools to control access and produce interpretable data. Many mobile development platforms will provide tools to optimize user experience as well. Mobile app analytics tools will provide some similar tools such as targeting and ad effectiveness, but will not provide the same technical analysis of the user experience.
To qualify for inclusion in the Mobile App Optimization category, a product must:
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AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. We provide marketing and product teams with an easy-to-use optimization platform, allowing them to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. AB Tasty's customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more
CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap’s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences. Over 8,
AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. AppsFlyer’s NativeTrack™ Attribution, Marketi
Apptentive is mobile customer engagement software that helps companies listen to, engage with, and retain their customers, it gives brands the opportunity to identify who to talk to, intelligently engage user segments, and mobilize customers to take action through in-app messages, surveys, and ratings prompts, helping companies engage mobile customers, boost app ratings, drive downloads, and earn customer loyalty.
Optimizely is the world’s leader in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100
Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific featur
Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Salt Lake City, London, and Singapore. With over 26,000 customers worldwide
Heap automatically captures every user action in your web or mobile app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. It takes just 2 minutes to install Heap. After that, Heap will begin collecting every user action automatically. Whenever you have a question about what users are doing, you can go into Heap, use our point-and-click interface to define events and build a report, and have an answer to your question in seconds. Since we're capturing ev
Apptimize helps native iOS and Android apps rapidly iterate to make amazing users experiences through A/B Testing, Instant Updates, and Feature Flags. With Apptimize, mobiles apps are no longer trapped by poor data or App Store approvals to quickly improve their product. In a competitive and fragmented mobile marketplace, the Apptimize Platform empowers teams to innovate faster while creating internal operational efficiencies across Product, Marketing, and Engineering. Apptimize’s infrastruct
Kochava is a unique and holistic measurement provider offering mobile analytics tools to marketers and developers promoting their apps. The Kochava platform for mobile and connected devices gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations. Real-time analytic visualizations give customers a full range of user data points to precisely measure user acquisition, app engagement, and return on investment and create audien
Taplytics builds the world’s best Mobile Optimization Platform through best in class A/B testing, Push Notification and Analytics software for iOS, Android and Web. Our platform will help you build better products by helping you test and validate data-informed product decisions quickly and easily.
WalkMe™ is the pioneer of the Digital Adoption Platform (DAP) — an enterprise-class guidance, engagement, insights, and automation platform. As the digital revolution transforms the workplace and customer preferences, WalkMe’s holistic approach simplifies enterprise systems, customer-facing sites and mobile apps for the overwhelmed user. WalkMe’s DAP enables the creation of interactive on-screen sequences that guide and engage users throughout any digital experience. Powered by AI and machine l
Your app is great - but often it's hard to understand your users! If your users have a bad experience, they won't return, which results in a loss of revenue and traffic. The tools for trying to deliver the best user experience are mainly number driven. You don´t understand what users actually do inside your app. This is where UXCam comes into play. UXCam provides you with Session Analysis, User Analysis and Screen UX Analysis. By using Session Analysis, you see high quality replays o
B2B Marketers use Hushly to increase landing page conversions by 51% from abandoners. Hushly, is a simple, yet powerful marketing technology that is delivered as a SaaS solution and integrates with any web or landing page with no programming required. Hushly’s technology is a non-traditional Conversion Rate Optimization (CRO) solution that detects landing page abandoner and re-engages them with a content preview. Hushly offers related content that can be dynamically presented to visitor ba
Micro Focus AppPulse Mobile is Application Performance Management software for mobile applications. It tracks the user experience of mobile applications for Android and iOS, and reports the data using relevant dashboards. It provides user-centric monitoring, without requiring new code.
Network and device diversity requires your content, the connection, and the protocol used for transmitting it to be adaptable to each individual request. Their Mobile Acceleration solution is able to create an end-to-end, bi-directional acceleration connection between the mobile device and your Origin App Server. Through this connection, they synchronize both dynamic and static content. A global load balancer distributes requests to the edge node that will provide the best performance based on o
Easily inspect your web pages' appearance on actual mobile devices in just 30 seconds. Mobilizer uses real devices for 100% accuracy, displays the entirety of every page, not just a frame, and integrates with Google Analytics to deliver unique per-device metrics. Download reports and screenshots to share out with stakeholders.
Resonance is a fast and disrupting lane to provide the users with mass-customized and compelling UX, able to ease their lives and rock new markets. Resonance AI software platform is designed to leverage the AI and the IoT to create contextual predictions and personalized solutions based on the final user. Resonance comes with a full set of AIs to design a silent ninja, able to forecast personal issues, in order to provide tailor-made solutions. In fact, the App will learn to recognize user rou