Link copied to clipboard # Adjust vs Kochava Comparison - What are their main differences? Share [ Export ](/compare/adjust/kochava/export.csv) AdjustKochava[+ Add Product](#) Reviews **Adjust** [ 4.7/5(798) ](https://www.g2.com/products/adjust/reviews#reviews) **Kochava** [ 4.1/5(137) ](https://www.g2.com/products/kochava/reviews#reviews) Pricing **Adjust** Free Trial **Free** 18000 Annual conversions · Base **Kochava** Free Trial **Free Trial** Per Month · MMP Services **Pricing Insights** from reviews Time to Implement **Adjust** 2 months Based on 88 responses **Kochava** 2 months Based on 14 responses Return on Investment **Adjust** 8 months7 months sooner Based on 85 responses **Kochava** 15 months Based on 9 responses Perceived Cost **Adjust** $$$$$ **Kochava** $$$$$ Average Discount **Adjust** 10% **Kochava** 14%4% more ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust") ![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava") G2 offers free advice on this comparison. 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Pros & Cons **Adjust** [ Ease of Use (146) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610065&qs=pros-and-cons#reviews)[ Customer Support (111) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610176&qs=pros-and-cons#reviews)[ Slow Loading (41) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610619&qs=pros-and-cons#reviews)[ Complexity (38) ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610321&qs=pros-and-cons#reviews) **Kochava** [ Customer Support (21) ](https://www.g2.com/products/kochava/reviews?filters%5Bsentiment_snippet%5D=1780769&qs=pros-and-cons#reviews)[ Ease of Use (15) ](https://www.g2.com/products/kochava/reviews?filters%5Bsentiment_snippet%5D=1778824&qs=pros-and-cons#reviews)[ Poor UI (6) ](https://www.g2.com/products/kochava/reviews?filters%5Bsentiment_snippet%5D=1780298&qs=pros-and-cons#reviews)[ Complex Features (5) ](https://www.g2.com/products/kochava/reviews?filters%5Bsentiment_snippet%5D=1780513&qs=pros-and-cons#reviews) Integrations **Adjust** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_06164ece6243f1d49ada2877c25d024e/icon-admanage.png "Product Avatar Image") Admanage ](https://www.g2.com/products/icon-admanage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0526c1f17ba1c650b93d1fed9d43387d/amazon-advertising.jpg "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/amazon-advertising/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_47f0bebc9ef2baec1a7ae990704c5b58/advertising-spire-amazon-advertising.png "Product Avatar Image") Amazon Advertising ](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4063e12550c3a393778d315fff179473/appdiscovery.jpg "Product Avatar Image") AppDiscovery ](https://www.g2.com/products/appdiscovery/reviews)[ View all ](https://www.g2.com/products/adjust/integrations) **Kochava** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5fa193fadde4c56560e1a35e38fccc00/aarki.png "Product Avatar Image") Aarki ](https://www.g2.com/products/aarki/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c0322c59ede6c7365e839ca8808ff97f/adaction.png "Product Avatar Image") AdAction ](https://www.g2.com/products/adaction/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fbbe3efe371a6ac54b1c2b63793e919/adikteev.png "Product Avatar Image") Adikteev ](https://www.g2.com/products/adikteev/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image") Adobe Advertising Cloud ](https://www.g2.com/products/adobe-advertising-cloud/reviews)[ View all ](https://www.g2.com/products/kochava/integrations) Screenshots **Adjust** ![Adjust screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1473273/GraowthCopilot-01.png) **Kochava** ![Kochava screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1427344/G2-Images-v2-Analytics-1.png) Ratings Meets Requirements **Adjust** 9.0 9.0624 **Kochava** 8.2 8.2111 Ease of Use **Adjust** 9.0 9.0657 **Kochava** 7.4 7.4110 Ease of Setup **Adjust** 8.9 8.9605 **Kochava** 7.3 7.362 Ease of Admin **Adjust** 8.9 8.9286 **Kochava** 7.7 7.748 Quality of Support **Adjust** 9.1 9.1617 **Kochava** 8.6 8.6104 Has the product been a good partner in doing business? **Adjust** 9.2 9.2288 **Kochava** 8.4 8.449 Product Direction (% positive) **Adjust** 9.1 9.1552 **Kochava** 7.7 7.7106 Features Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);) 8.9 338 7.8 70 User Identification Demographics 7.8(won by 0.5) 181 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 46 User Segmentation 8.0(won by 0.1) 187 7.9 51 Geolocation 8.3(won by 0.3) 187 8.0 48 Predictive Analytics Not enough data Not enough data Tracking & Reporting Custom Event Tracking 9.0(won by 0.7) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 53 Real-Time Insights 8.4(won by 0.5) 225 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 52 Attribution 9.1(won by 0.9) 241 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 59 Activity Dashboard 9.0(won by 1.3) 256 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 58 User Path Tracking 8.1(won by 0.7) 189 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 49 User Activity History 8.2(won by 0.6) 183 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 43 Multi-Channel Attribution Not enough data Not enough data In-App Events Tracking Not enough data Not enough data Metrics Engagement 8.7(won by 0.7) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 33 Exit Tracking 8.1(won by 0.8) 185 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 30 Retention 8.8(won by 1.2) 224 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 32 Return 8.6(won by 0.8) 191 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 33 Conversions 9.2(won by 0.8) 239 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 34 Engagement Tracking 10.0(won by default) 10 Not enough data Conversion Tracking 10.0(won by default) 10 Not enough data ROI Tracking 10.0(won by default) 10 Not enough data Uninstall Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Additional Functionality Reporting/Analytics 10.0(won by default) 6 Not enough data Monitoring Not enough data Not enough data Push Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Data Modeling Not enough data Not enough data Funnel Analysis Not enough data Not enough data For Marketers Not enough data Not enough data Single Sign On Not enough data Not enough data Workflow Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Mobile Access Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Session Recording Not enough data Not enough data Data Visualization Not enough data Not enough data Root Cause Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Performance Metrics Not enough data Not enough data Generative AI Not enough data Not enough data Cohort Analysis Not enough data Not enough data Issue Management Not enough data Not enough data Compliance Management Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Event Triggered Actions Not enough data Not enough data API Not enough data Not enough data A/B Testing Not enough data Not enough data Mobile Attribution[Hide 18 FeaturesShow 18 Features](javascript:void(0);) 8.0 499 6.8 62 Platform Basics Attribution Windows 8.9(won by 0.8) 208 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 54 Retargeting Attribution 8.7(won by 0.7) 204 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 42 Validation Rules 8.3(won by 0.7) 178 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 46 Cross-platform attribution 8.4(won by 0.7) 201 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 52 Fraud Detection 8.6(won by 1.2) 256 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 45 Post-Fraud Attribution 8.0(won by 0.8) 173 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 45 Platform Data Uninstall Metrics 8.0(won by 0.3) 184 7.7 44 Retention Metrics 8.7(won by 0.7) 211 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 49 Analytics Dashboard 9.1(won by 1.1) 421 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 53 Cross-channel insights 8.9(won by 1.5) 291 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 43 Custom Dashboards 8.4(won by 1.0) 248 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 46 Data Segmentation 8.5(won by 0.9) 226 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 44 Agentic AI - Value Selling Tools Autonomous Task Execution 6.6(won by 0.6) 129 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.0 5 Cross-system Integration 7.8(won by 2.5) 183 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.3 5 Adaptive Learning 6.8(won by 0.8) 126 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.0 5 Natural Language Interaction 6.8(won by 3.1) 124 (There is a greater than 0.5 difference between this product's rating and its competitors) 3.7 5 Proactive Assistance 6.9(won by 2.9) 129 (There is a greater than 0.5 difference between this product's rating and its competitors) 4.0 5 Decision Making 7.2(won by 2.2) 134 (There is a greater than 0.5 difference between this product's rating and its competitors) 5.0 6 Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 9.2 289 7.8 37 Metrics Engagement 8.7(won by 0.7) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 33 Exit Tracking 8.1(won by 0.8) 185 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 30 Retention 8.8(won by 1.2) 224 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 32 Return 8.6(won by 0.8) 191 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 33 Conversions 9.2(won by 0.8) 239 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 34 Engagement Tracking 10.0(won by default) 10 Not enough data Conversion Tracking 10.0(won by default) 10 Not enough data ROI Tracking 10.0(won by default) 10 Not enough data Uninstall Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Mobile App Optimization[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 8.1 298 7.4 49 Variation Testing A/B Testing 7.3(won by 1.0) 210 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.3 25 Conversion Goal 8.3(won by 1.2) 211 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 32 Percentage of Traffic 7.9(won by 0.2) 207 7.7 28 Confidence Level 7.9(tied score) 201 7.9(tied score) 30 Multivariant Testing 7.4(tied score) 191 7.4(tied score) 24 WYSIWYG Editor 6.8(won by default) 188 Feature Not Available Reporting Segmentation 8.7(won by 1.2) 215 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 32 Reports and Dashboards 9.1(won by 1.9) 248 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 39 Personalization Standard Targeting 8.1(won by 0.7) 206 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 30 Custom Targeting 8.0(won by 0.8) 207 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 29 Data Segmentation 8.4(won by 0.7) 201 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 29 Administration API / Integrations 8.5(won by 0.8) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 34 QA Testing 8.0(won by 1.0) 202 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 29 Performance and Reliability 8.7(won by 0.8) 230 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 39 User, Role, and Access Management 8.9(won by 1.2) 216 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 36 App Store Optimization[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.2 48 Not enough data Optimization Icon Testing 8.0(won by default) 37 Not enough data A/B Testing 7.7(won by default) 37 Not enough data App Store Page Design & Preview 8.2(won by default) 37 Not enough data Keyword Tools 8.2(won by default) 37 Not enough data Reviews & Ratings 8.4(won by default) 36 Not enough data Keyword Localization 7.9(won by default) 36 Not enough data Conversion Rate Benchmarks 8.1(won by default) 37 Not enough data Reporting & Alerts Reports and Dashboards 8.5(won by default) 39 Not enough data Traffic Source Reporting 8.6(won by default) 40 Not enough data Featured App Alerts 8.2(won by default) 34 Not enough data Alert Delivery 8.2(won by default) 34 Not enough data ASO Reporting Not enough data Not enough data Competition Monitoring Timeline 8.0(won by default) 33 Not enough data Store Performance 8.0(won by default) 34 Not enough data Financial Analysis 8.0(won by default) 35 Not enough data Category Ranking 8.4(won by default) 34 Not enough data Sentiment Analysis Not enough data Not enough data Platform Additional Functionality Integrations 8.6(won by default) 36 Not enough data Organic Keyword Protection 8.0(won by default) 33 Not enough data App Suggestions 8.1(won by default) 34 Not enough data Agentic AI - App Store Optimization Autonomous Task Execution 8.2(won by default) 24 Not enough data Cross-system Integration 8.3(won by default) 24 Not enough data Adaptive Learning 8.6(won by default) 24 Not enough data Proactive Assistance 8.5(won by default) 24 Not enough data Decision Making 8.8(won by default) 25 Not enough data Additional Functionality Competitor Monitoring Not enough data Not enough data Keyword Rank Tracking Not enough data Not enough data Benchmarking Not enough data Not enough data AI Copilot Not enough data Not enough data Generative AI Not enough data Not enough data Reviews Management Not enough data Not enough data Click Fraud[Hide 45 FeaturesShow 45 Features](javascript:void(0);) 7.3 99 Not enough data Trading Keyword Tracking 7.3(won by default) 73 Not enough data Refund Management 6.7(won by default) 72 Not enough data Third-Party Integrations 8.9(won by default) 83 Not enough data Click Tracking Not enough data Not enough data Time on Site Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaign Management Not enough data Not enough data Threat Detection Account Alerts 7.5(won by default) 71 Not enough data Threat Detection 8.0(won by default) 79 Not enough data IP Address Monitoring 8.1(won by default) 73 Not enough data Rules 7.9(won by default) 73 Not enough data Email Alerts Not enough data Not enough data Activity Monitoring Not enough data Not enough data Social Media Monitoring Not enough data Not enough data VPN Detection Not enough data Not enough data Bot Detection Not enough data Not enough data Blocking Manual IP Blocking 7.4(won by default) 73 Not enough data Automated IP Blocking 8.0(won by default) 75 Not enough data Cross-Campaign Blocking 7.3(won by default) 68 Not enough data Multi-Campaign Not enough data Not enough data Agentic AI - Click Fraud Autonomous Task Execution 6.6(won by default) 56 Not enough data Cross-system Integration 6.6(won by default) 57 Not enough data Adaptive Learning 6.4(won by default) 57 Not enough data Proactive Assistance 6.4(won by default) 57 Not enough data Decision Making 7.0(won by default) 61 Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Geolocation Not enough data Not enough data Performance Metrics Not enough data Not enough data Session Recording Not enough data Not enough data Activity Dashboard Not enough data Not enough data Threat Intelligence Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Website Analytics Not enough data Not enough data AI Copilot Not enough data Not enough data Device Fingerprinting Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data API Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Mobile Access Not enough data Not enough data GDPR Compliance Not enough data Not enough data Keyword Analysis Not enough data Not enough data Generative AI Not enough data Not enough data Bot Mitigation Not enough data Not enough data Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) Not enough data 6.8 60 Analysis Application Attribution Not enough data 8.3(won by default) 53 Campaign Analysis Not enough data 8.1(won by default) 53 | Verified Uninstall Tracking Not enough data 6.8(won by default) 46 Activity Dashboard Not enough data 7.0(won by default) 47 Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Proximity Marketing Not enough data 7.2(won by default) 38 | Verified Alerts/Notifications Not enough data 5.9(won by default) 35 | Verified Bulk SMS Not enough data 5.7(won by default) 34 Email Campaigns Not enough data 5.8(won by default) 24 Audience Segmentation Not enough data 7.2(won by default) 39 Two-Way Text Messaging Not enough data Feature Not Available Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Engagement Coupons and Promotions Not enough data 5.2(won by default) 33 Social Promotion Not enough data Not enough data Platform Optimization Not enough data 7.4(won by default) 47 Integrations - Mobile Marketing Not enough data 7.6(won by default) 42 | Verified Internationalization Not enough data 6.2(won by default) 34 Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data 9.0 6 Marketing Operations ROI Tracking Not enough data Not enough data Data Collection Not enough data Not enough data Customer Insights Not enough data Not enough data Multi-User Access Not enough data Not enough data Spend Management Not enough data Not enough data White Label Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Reports and Dashboards Not enough data 9.0(won by default) 5 Campaign Insights Not enough data Not enough data Campaign Stickiness Not enough data Not enough data Multichannel Tracking Not enough data Not enough data Brand Optimization Not enough data Not enough data Predictive Analytics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Show 3 feature categories with incomplete data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) Not enough data Not enough data Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation Not enough data Not enough data Ad Serving Not enough data Not enough data Streaming Capabilites Not enough data Not enough data Performance Analytics Not enough data Not enough data Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets Not enough data Not enough data Campaign Dashboard Not enough data Not enough data Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Smart Link[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data Not enough data Audience Targeting Geographic Targeting Not enough data Not enough data Device/OS Targeting Not enough data Not enough data Retargeting Not enough data Not enough data Analytics Digital Analytics Not enough data Not enough data Attribution Not enough data Not enough data Data Sharing and Exporting Not enough data Not enough data Agentic AI - Business Continuity Management Multi-step Planning Not enough data Not enough data Adaptive Learning Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Scenario Planning Not enough data Not enough data User Insights Reviewers' Company Size [![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust")](https://www.g2.com/products/adjust/reviews) Adjust Small-Business(50 or fewer emp.) 39.6% Mid-Market(51-1000 emp.) 48.6% Enterprise(\> 1000 emp.) 11.8% [![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava")](https://www.g2.com/products/kochava/reviews) Kochava Small-Business(50 or fewer emp.) 28.2% Mid-Market(51-1000 emp.) 39.7% Enterprise(\> 1000 emp.) 32.1% Small-Business (50 or fewer emp.) 39.6% 28.2% Mid-Market (51-1000 emp.) 48.6% 39.7% Enterprise (\> 1000 emp.) 11.8% 32.1% Reviewers' Industry [![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust")](https://www.g2.com/products/adjust/reviews) Adjust Marketing and Advertising 23.0% Computer Games 21.0% Entertainment 9.8% Financial Services 6.9% Information Technology and Services 5.2% Other 34.1% [![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava")](https://www.g2.com/products/kochava/reviews) Kochava Marketing and Advertising 30.2% Entertainment 14.0% Financial Services 7.8% Food & Beverages 6.2% Information Technology and Services 4.7% Other 37.2% FAQs ## Adjust vs Kochava FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Adjust vs Kochava? Adjust stands out for higher reviewer satisfaction in setup, support, and usability, while Kochava is noted for strong customer support and attribution but faces more usability trade-offs. | [Adjust](https://www.g2.com/products/adjust/reviews) | [Kochava](https://www.g2.com/products/kochava/reviews) | | --- | --- | | 4.7/5 (730 reviews) | 4.1/5 (137 reviews) | | Mid-Market | Mid-Market | | 8.8 | 7.3 | | 9.1 | 8.6 | | Reliable attribution and integrations | Customer support and attribution | ### How do the pricing models of Adjust and Kochava compare? Adjust is rated higher for price satisfaction than Kochava, with reviewers citing value concerns for both but more positive sentiment for Adjust. - **Adjust:** Reviewers frequently mention that Adjust's pricing is high, especially for smaller teams, but many feel the value is justified by its robust attribution and fraud prevention features. - **Kochava:** Reviewers note that Kochava can be expensive and recommend discussing pricing with account reps, but also highlight its strong support and feature set as value drivers. - **Switching reasons:** Several reviewers cite moving to Adjust for more reliable attribution and integrations, while Kochava is chosen for its customer support and cross-device attribution capabilities. ### What are the best alternatives to Adjust and Kochava? AppsFlyer, Singular, and Branch are the top alternatives to Adjust and Kochava according to G2 rankings. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Adjust](https://www.g2.com/products/adjust/reviews) | 4.7/5 (730 reviews) | Mid-Market | Pricing can be high for smaller teams, but value is seen in attribution and fraud prevention | Reliable attribution and integrations | | [Kochava](https://www.g2.com/products/kochava/reviews) | 4.1/5 (137 reviews) | Mid-Market | Pricing can be expensive, but strong support and cross-device attribution are valued | Customer support and attribution | | [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | 4.5/5 (780 reviews) | Mid-Market | — | — | | [Singular](https://www.g2.com/products/singular/reviews) | 4.6/5 (529 reviews) | Mid-Market | — | — | ### Which Mobile Attribution features should I prioritize when comparing Adjust and Kochava? Buyers should prioritize attribution accuracy, integrations, ease of setup, support quality, and dashboard usability when comparing Adjust and Kochava. - **Attribution accuracy:** Adjust scores 8.9 for Meets Requirements; Kochava scores 8.2. Kochava has 5 all-time reviewer mentions for Attribution. - **Integrations:** Adjust is cited for integrations with Google Ads (27 mentions), Unity (19), and Facebook (18); Kochava reviewers highlight integration breadth but request more affiliate network options. - **Ease of setup:** Adjust scores 8.8; Kochava scores 7.3. - **Support quality:** Adjust scores 9.1; Kochava scores 8.6. Kochava has 6 all-time mentions for Customer Support. - **Dashboard usability:** Kochava has 5 all-time mentions for User Interface and 5 for Not Intuitive, indicating more usability trade-offs. ### What are the pros and cons of Adjust vs Kochava? Adjust's headline strength is reliable attribution and integrations, while Kochava is most praised for its customer support and attribution capabilities. - **Adjust strengths:** Reliable attribution, integrations with major ad networks, fraud prevention, and a unified dashboard for campaign analysis. - **Adjust trade-offs:** High pricing for smaller teams, a steep learning curve for new users, and some advanced features can be complex to set up. - **Kochava strengths:** Customer support (6 all-time mentions), attribution (5), data investigation (5), and dashboard customization (4). - **Kochava trade-offs:** Poor UI (6 all-time mentions), complex features (5), not intuitive (5), and a steeper learning curve for new users. ### Is Adjust or Kochava better for small businesses? Adjust is a better fit for small businesses based on reviewer sentiment and market segment alignment. - **Adjust:** Largest segment is Mid-Market, but recent reviews from startups and small teams highlight ease of setup and strong support, with some concerns about pricing for smaller companies. - **Kochava:** Largest segment is also Mid-Market, with reviewers noting strong support but more frequent mentions of complexity and a steeper learning curve for new users. ### Which Mobile Attribution platform has better integrations? Adjust is favored for integrations, with more reviewer-cited integrations and higher mention counts than Kochava. - **Adjust:** Integrations with Google Ads (27 all-time mentions), Unity (19), and Facebook (18) are frequently cited by reviewers. - **Kochava:** Reviewers mention integrations with a variety of tools and platforms, but no specific third-party tool exceeds the publish floor for all-time mentions. ### How do Adjust and Kochava compare on customer support? Adjust and Kochava are near parity on Quality of Support, with Adjust at 9.1 and Kochava at 8.6, a difference below the materiality threshold. - **Adjust:** Reviewers consistently praise Adjust's support team for responsiveness and helpful onboarding, with several citing proactive assistance and clear documentation. - **Kochava:** Reviewers highlight Kochava's customer support as a standout feature, with 6 all-time mentions, noting the team's availability, problem-solving, and willingness to act as an extension of the client's team. ### Which is easier to implement, Adjust or Kochava? Adjust and Kochava are near parity on Ease of Setup, with Adjust at 8.8 and Kochava at 7.3, a difference below the materiality threshold. - **Adjust:** Reviewers describe setup as straightforward with detailed documentation, though some note a learning curve for advanced features and event mapping. - **Kochava:** Reviewers report that setup is generally easy, especially for SDK implementation, but mention a steeper learning curve for complex configurations and custom reporting. ### Which product has better Attribution? Adjust and Kochava both deliver strong attribution capabilities, with Adjust scoring higher on Meets Requirements and Kochava earning multiple reviewer mentions for attribution accuracy. - **Adjust:** Meets Requirements score of 8.9; reviewers highlight reliable attribution, integrations, and a unified dashboard for campaign analysis. - **Kochava:** Meets Requirements score of 8.2; 5 all-time reviewer mentions for Attribution, with reviewers citing precise, unbiased attribution and cross-device measurement. 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