# Adjust vs Kochava Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adjust excels in user satisfaction, boasting a significantly higher overall score compared to Kochava. Users appreciate the platform's intuitive interface and the ease of connecting with various advertising partners, which simplifies the attribution process.
- **Users say** that Adjust's implementation process is notably quick and straightforward, with many highlighting the well-documented API that allows for customized reporting. This flexibility is a major advantage for teams looking to tailor their analytics to specific needs.
- **Reviewers mention** that Kochava offers strong customer support, with many praising the team's willingness to engage in problem-solving and provide tailored solutions. Users feel valued and supported, which enhances their overall experience with the product.
- **According to verified reviews** , Adjust stands out in terms of ease of use, with users frequently noting its user-friendly design and efficient onboarding process. This contrasts with Kochava, where some users have reported challenges in navigating the interface.
- **G2 reviewers highlight** that Adjust provides robust analytics capabilities, particularly in mobile attribution and app store optimization. Users find the attribution data clear and easy to interpret, which aids in performance comparison across channels.
- **Users express mixed feelings** about Kochava's feature set, noting that while it offers valuable insights into paid media effectiveness, it sometimes lacks the depth and clarity found in Adjust's reporting tools. This can lead to a less satisfying experience for those seeking comprehensive analytics.



---
## Frequently Asked Questions

### What is the difference between Adjust vs Kochava?

Adjust stands out for higher reviewer satisfaction in setup, support, and usability, while Kochava is noted for strong customer support and attribution but faces more usability trade-offs.

| [Adjust](https://www.g2.com/products/adjust/reviews) | [Kochava](https://www.g2.com/products/kochava/reviews) |
| --- | --- |
| 4.7/5 (730 reviews) | 4.1/5 (137 reviews) |
| Mid-Market | Mid-Market |
| 8.8 | 7.3 |
| 9.1 | 8.6 |
| Reliable attribution and integrations | Customer support and attribution |



### How do the pricing models of Adjust and Kochava compare?

Adjust is rated higher for price satisfaction than Kochava, with reviewers citing value concerns for both but more positive sentiment for Adjust.

- **Adjust:** Reviewers frequently mention that Adjust's pricing is high, especially for smaller teams, but many feel the value is justified by its robust attribution and fraud prevention features.
- **Kochava:** Reviewers note that Kochava can be expensive and recommend discussing pricing with account reps, but also highlight its strong support and feature set as value drivers.
- **Switching reasons:** Several reviewers cite moving to Adjust for more reliable attribution and integrations, while Kochava is chosen for its customer support and cross-device attribution capabilities.



### What are the best alternatives to Adjust and Kochava?

AppsFlyer, Singular, and Branch are the top alternatives to Adjust and Kochava according to G2 rankings.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Adjust](https://www.g2.com/products/adjust/reviews) | 4.7/5 (730 reviews) | Mid-Market | Pricing can be high for smaller teams, but value is seen in attribution and fraud prevention | Reliable attribution and integrations |
| [Kochava](https://www.g2.com/products/kochava/reviews) | 4.1/5 (137 reviews) | Mid-Market | Pricing can be expensive, but strong support and cross-device attribution are valued | Customer support and attribution |
| [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | 4.5/5 (780 reviews) | Mid-Market | — | — |
| [Singular](https://www.g2.com/products/singular/reviews) | 4.6/5 (529 reviews) | Mid-Market | — | — |



### Which Mobile Attribution features should I prioritize when comparing Adjust and Kochava?

Buyers should prioritize attribution accuracy, integrations, ease of setup, support quality, and dashboard usability when comparing Adjust and Kochava.

- **Attribution accuracy:** Adjust scores 8.9 for Meets Requirements; Kochava scores 8.2. Kochava has 5 all-time reviewer mentions for Attribution.
- **Integrations:** Adjust is cited for integrations with Google Ads (27 mentions), Unity (19), and Facebook (18); Kochava reviewers highlight integration breadth but request more affiliate network options.
- **Ease of setup:** Adjust scores 8.8; Kochava scores 7.3.
- **Support quality:** Adjust scores 9.1; Kochava scores 8.6. Kochava has 6 all-time mentions for Customer Support.
- **Dashboard usability:** Kochava has 5 all-time mentions for User Interface and 5 for Not Intuitive, indicating more usability trade-offs.



### What are the pros and cons of Adjust vs Kochava?

Adjust's headline strength is reliable attribution and integrations, while Kochava is most praised for its customer support and attribution capabilities.

- **Adjust strengths:** Reliable attribution, integrations with major ad networks, fraud prevention, and a unified dashboard for campaign analysis.
- **Adjust trade-offs:** High pricing for smaller teams, a steep learning curve for new users, and some advanced features can be complex to set up.
- **Kochava strengths:** Customer support (6 all-time mentions), attribution (5), data investigation (5), and dashboard customization (4).
- **Kochava trade-offs:** Poor UI (6 all-time mentions), complex features (5), not intuitive (5), and a steeper learning curve for new users.



### Is Adjust or Kochava better for small businesses?

Adjust is a better fit for small businesses based on reviewer sentiment and market segment alignment.

- **Adjust:** Largest segment is Mid-Market, but recent reviews from startups and small teams highlight ease of setup and strong support, with some concerns about pricing for smaller companies.
- **Kochava:** Largest segment is also Mid-Market, with reviewers noting strong support but more frequent mentions of complexity and a steeper learning curve for new users.



### Which Mobile Attribution platform has better integrations?

Adjust is favored for integrations, with more reviewer-cited integrations and higher mention counts than Kochava.

- **Adjust:** Integrations with Google Ads (27 all-time mentions), Unity (19), and Facebook (18) are frequently cited by reviewers.
- **Kochava:** Reviewers mention integrations with a variety of tools and platforms, but no specific third-party tool exceeds the publish floor for all-time mentions.



### How do Adjust and Kochava compare on customer support?

Adjust and Kochava are near parity on Quality of Support, with Adjust at 9.1 and Kochava at 8.6, a difference below the materiality threshold.

- **Adjust:** Reviewers consistently praise Adjust's support team for responsiveness and helpful onboarding, with several citing proactive assistance and clear documentation.
- **Kochava:** Reviewers highlight Kochava's customer support as a standout feature, with 6 all-time mentions, noting the team's availability, problem-solving, and willingness to act as an extension of the client's team.



### Which is easier to implement, Adjust or Kochava?

Adjust and Kochava are near parity on Ease of Setup, with Adjust at 8.8 and Kochava at 7.3, a difference below the materiality threshold.

- **Adjust:** Reviewers describe setup as straightforward with detailed documentation, though some note a learning curve for advanced features and event mapping.
- **Kochava:** Reviewers report that setup is generally easy, especially for SDK implementation, but mention a steeper learning curve for complex configurations and custom reporting.



### Which product has better Attribution?

Adjust and Kochava both deliver strong attribution capabilities, with Adjust scoring higher on Meets Requirements and Kochava earning multiple reviewer mentions for attribution accuracy.

- **Adjust:** Meets Requirements score of 8.9; reviewers highlight reliable attribution, integrations, and a unified dashboard for campaign analysis.
- **Kochava:** Meets Requirements score of 8.2; 5 all-time reviewer mentions for Attribution, with reviewers citing precise, unbiased attribution and cross-device measurement.



| | Adjust | Kochava | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 733 | 137 | 
| **Largest Market Segment** | Mid-Market (48.6% of reviews) | Mid-Market (39.7% of reviews) | 
| **Entry Level Price** | Free 1500 Attributions Per Month | Free Trial Per Month | 

---
## Top Pros & Cons

### Adjust

Pros:
- Ease of Use (146 reviews)
- Customer Support (111 reviews)

Cons:
- Slow Loading (41 reviews)
- Complexity (38 reviews)

### Kochava

Pros:
- Customer Support (6 reviews)
- Attribution (5 reviews)

Cons:
- Poor UI (6 reviews)
- Complex Features (5 reviews)

---
## Ratings Comparison
| Rating | Adjust | Kochava | 
|---|---|---|
  | **Meets Requirements** | 8.9 (570 reviews) | 8.2 (111 reviews) | 
  | **Ease of Use** | 8.9 (603 reviews) | 7.4 (110 reviews) | 
  | **Ease of Setup** | 8.8 (551 reviews) | 7.3 (62 reviews) | 
  | **Ease of Admin** | 8.8 (254 reviews) | 7.7 (48 reviews) | 
  | **Quality of Support** | 9.1 (563 reviews) | 8.6 (104 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (257 reviews) | 8.4 (49 reviews) | 
  | **Product Direction (% positive)** | 9.0 (511 reviews) | 7.7 (106 reviews) | 

---
## Pricing

### Adjust

#### Entry-Level Pricing

Plan: Base

Price: Free 1500 Attributions Per Month

Description: For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.

Key Features:
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions

[Browse all 3 editions](https://www.g2.com/products/adjust/pricing)

#### Free Trial

Yes

### Kochava

#### Entry-Level Pricing

Plan: MMP Services

Price: Free Trial Per Month

Description: Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.

Key Features:
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention

[Browse all 3 editions](https://www.g2.com/products/kochava/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.5/10 | 319 |
| **Kochava** | 7.8/10 | 70 |

#### User Identification

| Feature | Adjust | Kochava | 
|---|---|---|
| **Demographics** | 7.8 (181 reviews) | 7.3 (46 reviews) | 
| **User Segmentation** | 8.0 (186 reviews) | 7.9 (51 reviews) | 
| **Geolocation** | 8.3 (187 reviews) | 8.0 (48 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | Adjust | Kochava | 
|---|---|---|
| **Custom Event Tracking** | 9.0 (221 reviews) | 8.3 (53 reviews) | 
| **Real-Time Insights** | 8.4 (221 reviews) | 7.9 (52 reviews) | 
| **Attribution** | 9.1 (238 reviews) | 8.2 (59 reviews) | 
| **Activity Dashboard** | 9.0 (256 reviews) | 7.7 (58 reviews) | 
| **User Path Tracking** | 8.1 (188 reviews) | 7.4 (49 reviews) | 
| **User Activity History** | 8.2 (183 reviews) | 7.6 (43 reviews) | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **In-App Events Tracking** | Not enough data | Not enough data | 

#### Metrics

| Feature | Adjust | Kochava | 
|---|---|---|
| **Engagement** | 8.7 (217 reviews) | 8.0 (33 reviews) | 
| **Exit Tracking** | 8.1 (184 reviews) | 7.3 (30 reviews) | 
| **Retention** | 8.7 (220 reviews) | 7.6 (32 reviews) | 
| **Return** | 8.5 (188 reviews) | 7.8 (33 reviews) | 
| **Conversions** | 9.2 (230 reviews) | 8.4 (34 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adjust | Kochava | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Root Cause Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.2/10 | 48 |
| **Kochava** | N/A | N/A |

#### Optimization

| Feature | Adjust | Kochava | 
|---|---|---|
| **Icon Testing** | 8.0 (37 reviews) | Not enough data | 
| **A/B Testing** | 7.7 (37 reviews) | Not enough data | 
| **App Store Page Design & Preview** | 8.2 (37 reviews) | Not enough data | 
| **Keyword Tools** | 8.2 (37 reviews) | Not enough data | 
| **Reviews & Ratings** | 8.4 (36 reviews) | Not enough data | 
| **Keyword Localization** | 7.9 (36 reviews) | Not enough data | 
| **Conversion Rate Benchmarks** | 8.1 (37 reviews) | Not enough data | 

#### Reporting & Alerts

| Feature | Adjust | Kochava | 
|---|---|---|
| **Reports and Dashboards** | 8.5 (39 reviews) | Not enough data | 
| **Traffic Source Reporting** | 8.6 (40 reviews) | Not enough data | 
| **Featured App Alerts** | 8.2 (34 reviews) | Not enough data | 
| **Alert Delivery** | 8.2 (34 reviews) | Not enough data | 
| **ASO Reporting** | Not enough data | Not enough data | 

#### Competition Monitoring

| Feature | Adjust | Kochava | 
|---|---|---|
| **Timeline** | 8.0 (33 reviews) | Not enough data | 
| **Store Performance** | 8.0 (34 reviews) | Not enough data | 
| **Financial Analysis** | 8.0 (35 reviews) | Not enough data | 
| **Category Ranking** | 8.4 (34 reviews) | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Adjust | Kochava | 
|---|---|---|
| **Integrations** | 8.6 (36 reviews) | Not enough data | 
| **Organic Keyword Protection** | 8.0 (33 reviews) | Not enough data | 
| **App Suggestions** | 8.1 (34 reviews) | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 8.5 (24 reviews) | Not enough data | 
| **Decision Making** | 8.8 (25 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Adjust | Kochava | 
|---|---|---|
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Keyword Rank Tracking** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reviews Management** | Not enough data | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 7.3/10 | 99 |
| **Kochava** | N/A | N/A |

#### Trading

| Feature | Adjust | Kochava | 
|---|---|---|
| **Keyword Tracking** | 7.3 (73 reviews) | Not enough data | 
| **Refund Management** | 6.7 (72 reviews) | Not enough data | 
| **Third-Party Integrations** | 8.9 (83 reviews) | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Time on Site Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 

#### Threat Detection

| Feature | Adjust | Kochava | 
|---|---|---|
| **Account Alerts** | 7.5 (71 reviews) | Not enough data | 
| **Threat Detection** | 8.0 (79 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.1 (73 reviews) | Not enough data | 
| **Rules** | 7.9 (73 reviews) | Not enough data | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **VPN Detection** | Not enough data | Not enough data | 
| **Bot Detection** | Not enough data | Not enough data | 

#### Blocking

| Feature | Adjust | Kochava | 
|---|---|---|
| **Manual IP Blocking** | 7.4 (73 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.0 (75 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 7.3 (68 reviews) | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (56 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (57 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (57 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (57 reviews) | Not enough data | 
| **Decision Making** | 7.0 (61 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Adjust | Kochava | 
|---|---|---|
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Threat Intelligence** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Device Fingerprinting** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Keyword Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Bot Mitigation** | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.0/10 | 442 |
| **Kochava** | 6.8/10 | 62 |

#### Platform Basics

| Feature | Adjust | Kochava | 
|---|---|---|
| **Attribution Windows** | 8.9 (208 reviews) | 8.1 (54 reviews) | 
| **Retargeting Attribution** | 8.7 (204 reviews) | 8.0 (42 reviews) | 
| **Validation Rules** | 8.3 (178 reviews) | 7.6 (46 reviews) | 
| **Cross-platform attribution** | 8.4 (198 reviews) | 7.7 (52 reviews) | 
| **Fraud Detection** | 8.6 (246 reviews) | 7.4 (45 reviews) | 
| **Post-Fraud Attribution** | 8.0 (173 reviews) | 7.2 (45 reviews) | 

#### Platform Data

| Feature | Adjust | Kochava | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (183 reviews) | 7.7 (44 reviews) | 
| **Retention Metrics** | 8.7 (205 reviews) | 8.0 (49 reviews) | 
| **Analytics Dashboard** | 9.0 (375 reviews) | 8.0 (53 reviews) | 
| **Cross-channel insights** | 8.8 (268 reviews) | 7.4 (43 reviews) | 
| **Custom Dashboards** | 8.4 (232 reviews) | 7.4 (46 reviews) | 
| **Data Segmentation** | 8.4 (215 reviews) | 7.6 (44 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (129 reviews) | 6.0 (5 reviews) | 
| **Cross-system Integration** | 7.7 (175 reviews) | 5.3 (5 reviews) | 
| **Adaptive Learning** | 6.8 (126 reviews) | 6.0 (5 reviews) | 
| **Natural Language Interaction** | 6.8 (124 reviews) | 3.7 (5 reviews) | 
| **Proactive Assistance** | 6.9 (128 reviews) | 4.0 (5 reviews) | 
| **Decision Making** | 7.2 (134 reviews) | 5.0 (6 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Adjust | Kochava | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | Not enough data | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Adjust | Kochava | 
|---|---|---|
| **Creative Assets** | Not enough data | Not enough data | 
| **Campaign Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Kochava** | 6.8/10 | 60 |

#### Analysis

| Feature | Adjust | Kochava | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.3 (53 reviews) | 
| **Campaign Analysis** | Not enough data | 8.1 (53 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 6.8 (46 reviews) | 
| **Activity Dashboard** | Not enough data | 7.0 (47 reviews) | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Adjust | Kochava | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.2 (38 reviews) ✓ Verified | 
| **Alerts/Notifications** | Not enough data | 5.9 (35 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 5.7 (34 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Email Campaigns** | Not enough data | 5.8 (24 reviews) | 
| **Audience Segmentation** | Not enough data | 7.2 (39 reviews) | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Location-Based Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 

#### Engagement

| Feature | Adjust | Kochava | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 5.2 (33 reviews) | 
| **Social Promotion** | Not enough data | Not enough data | 

#### Platform

| Feature | Adjust | Kochava | 
|---|---|---|
| **Optimization** | Not enough data | 7.4 (47 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 7.6 (42 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 6.2 (34 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adjust | Kochava | 
|---|---|---|
| **Visual Analytics** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Coupons** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Kochava** | 9.0/10 | 6 |

#### Marketing Operations

| Feature | Adjust | Kochava | 
|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Adjust | Kochava | 
|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | 9.0 (5 reviews) | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adjust | Kochava | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Audience Targeting

| Feature | Adjust | Kochava | 
|---|---|---|
| **Geographic Targeting** | Not enough data | Not enough data | 
| **Device/OS Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 

#### Analytics

| Feature | Adjust | Kochava | 
|---|---|---|
| **Digital Analytics** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Data Sharing and Exporting** | Not enough data | Not enough data | 

#### Agentic AI - Business Continuity Management

| Feature | Adjust | Kochava | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Scenario Planning** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.6/10 | 272 |
| **Kochava** | 7.8/10 | 37 |

#### Metrics

| Feature | Adjust | Kochava | 
|---|---|---|
| **Engagement** | 8.7 (217 reviews) | 8.0 (33 reviews) | 
| **Exit Tracking** | 8.1 (184 reviews) | 7.3 (30 reviews) | 
| **Retention** | 8.7 (220 reviews) | 7.6 (32 reviews) | 
| **Return** | 8.5 (188 reviews) | 7.8 (33 reviews) | 
| **Conversions** | 9.2 (230 reviews) | 8.4 (34 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.1/10 | 283 |
| **Kochava** | 7.4/10 | 49 |

#### Variation Testing

| Feature | Adjust | Kochava | 
|---|---|---|
| **A/B Testing** | 7.2 (203 reviews) | 6.3 (25 reviews) | 
| **WYSIWYG Editor** | 6.8 (188 reviews) | Feature Not Available | 
| **Conversion Goal** | 8.3 (208 reviews) | 7.1 (32 reviews) | 
| **Percentage of Traffic** | 7.9 (207 reviews) | 7.7 (28 reviews) | 
| **Confidence Level** | 7.9 (199 reviews) | 7.9 (30 reviews) | 
| **Multivariant Testing** | 7.4 (191 reviews) | 7.4 (24 reviews) | 

#### Reporting

| Feature | Adjust | Kochava | 
|---|---|---|
| **Segmentation** | 8.7 (213 reviews) | 7.5 (32 reviews) | 
| **Reports and Dashboards** | 9.1 (239 reviews) | 7.2 (39 reviews) | 

#### Personalization

| Feature | Adjust | Kochava | 
|---|---|---|
| **Standard Targeting** | 8.0 (204 reviews) | 7.4 (30 reviews) | 
| **Custom Targeting** | 8.0 (205 reviews) | 7.2 (29 reviews) | 
| **Data Segmentation** | 8.4 (199 reviews) | 7.7 (29 reviews) | 

#### Administration

| Feature | Adjust | Kochava | 
|---|---|---|
| **API / Integrations** | 8.5 (222 reviews) | 7.7 (34 reviews) | 
| **QA Testing** | 8.0 (202 reviews) | 7.0 (29 reviews) | 
| **Performance and Reliability** | 8.7 (229 reviews) | 7.9 (39 reviews) | 
| **User, Role, and Access Management** | 8.9 (216 reviews) | 7.7 (36 reviews) | 

---
## Categories
**Shared Categories (5):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud Software](https://www.g2.com/categories/click-fraud)


**Unique to Kochava (5):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Smart Link Software](https://www.g2.com/categories/smart-link)


---
## Reviewer Demographics

### By Company Size

| Segment | Adjust | Kochava | 
|---|---|---|
| **Small-Business** | 38.6% | 28.2% | 
| **Mid-Market** | 48.6% | 39.7% | 
| **Enterprise** | 12.8% | 32.1% | 

### By Industry

#### Adjust

- **Marketing and Advertising:** 24.2%
- **Computer Games:** 19.7%
- **Entertainment:** 7.8%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 5.5%
- **Computer Software:** 3.4%
- **Retail:** 3.1%
- **Banking:** 3.0%
- **Internet:** 2.2%
- **Airlines/Aviation:** 1.9%
- **Other:** 22.0%

#### Kochava

- **Marketing and Advertising:** 30.2%
- **Entertainment:** 14.0%
- **Financial Services:** 7.8%
- **Food & Beverages:** 6.2%
- **Information Technology and Services:** 4.7%
- **Health, Wellness and Fitness:** 3.1%
- **Broadcast Media:** 3.1%
- **Internet:** 2.3%
- **Leisure, Travel & Tourism:** 2.3%
- **Consumer Services:** 2.3%
- **Other:** 24.0%

---
## Alternatives

### Alternatives to Adjust

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.6/5 stars (529 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (464 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (682 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2990 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1373 reviews)
- [Airbridge](https://www.g2.com/products/airbridge/reviews) — 4.7/5 stars (33 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6869 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)

### Alternatives to Kochava

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (780 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.6/5 stars (529 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (464 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (682 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6869 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1373 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2990 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1716 reviews)

---
## Top Discussions

### Adjust

- Title: [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) — 1 comment
  > **Top comment:** "Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. "
- Title: [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) — 1 comment
  > **Top comment:** "Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application"

### Kochava

- Title: [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) — 1 comment *(includes official response)*
  > **Top comment:** "A mobile attribution platform, also often called a mobile measurement partner (MMP), is an independent, third-party platform that tracks, organizes, and..."
- Title: [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) — 1 comment *(includes official response)*
  > **Top comment:** "As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on..."
- Title: [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) — 1 comment *(includes official response)*
  > **Top comment:** "A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava..."
- Title: [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) — 1 comment *(includes official response)*
  > **Top comment:** "Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adjust-vs-kochava)