# Adjust vs Kochava Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adjust excels in user experience, with many praising its **user-friendly interface** that simplifies complex tasks. Users have noted how it helps them track app user origins effectively, providing clarity on which campaigns yield paying customers.
- **According to verified reviews** , Kochava is recognized for its **exceptional customer service**. Users appreciate the proactive support from their representatives, who are always ready to assist with complex issues and offer tailored solutions, enhancing the overall partnership experience.
- **Reviewers mention** that Adjust's implementation process is notably quick and intuitive, making it easier for teams to get started without extensive training. This is a significant advantage for businesses looking to minimize downtime during setup.
- **Users say** that while Adjust provides robust analytics and attribution features, Kochava offers valuable insights into the effectiveness of paid media across various channels, including CTV, which is crucial for marketers looking to optimize their ad spend.
- **G2 reviewers highlight** that Adjust's high satisfaction scores reflect its ability to meet user needs effectively, particularly in areas like **attribution accuracy** and **real-time insights** , which are essential for making informed marketing decisions.
- **According to recent feedback** , Kochava's innovative problem-solving approach is appreciated, with users noting that the team is open to feedback and continuously works on improving their toolset, which fosters a collaborative environment for clients.



| | Adjust | Kochava | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 714 | 136 | 
| **Largest Market Segment** | Mid-Market (48.4% of reviews) | Mid-Market (40.0% of reviews) | 
| **Entry Level Price** | Free 1500 Attributions Per Month | Free Trial Per Month | 

---
## Top Pros & Cons

### Adjust

Pros:
- Ease of Use (146 reviews)
- Customer Support (111 reviews)

Cons:
- Slow Loading (41 reviews)
- Complexity (38 reviews)

### Kochava

Pros:
- Customer Support (6 reviews)
- Attribution (5 reviews)

Cons:
- Poor UI (6 reviews)
- Complex Features (5 reviews)

---
## Ratings Comparison
| Rating | Adjust | Kochava | 
|---|---|---|
  | **Meets Requirements** | 8.9 (552 reviews) | 8.2 (109 reviews) | 
  | **Ease of Use** | 8.9 (585 reviews) | 7.4 (108 reviews) | 
  | **Ease of Setup** | 8.8 (533 reviews) | 7.2 (60 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 7.7 (47 reviews) | 
  | **Quality of Support** | 9.1 (545 reviews) | 8.6 (102 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (255 reviews) | 8.4 (48 reviews) | 
  | **Product Direction (% positive)** | 9.0 (496 reviews) | 7.6 (104 reviews) | 

---
## Pricing

### Adjust

#### Entry-Level Pricing

Plan: Base

Price: Free 1500 Attributions Per Month

Description: For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.

Key Features:
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions

[Browse all 3 editions](https://www.g2.com/products/adjust/pricing)

#### Free Trial

Yes

### Kochava

#### Entry-Level Pricing

Plan: MMP Services

Price: Free Trial Per Month

Description: Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.

Key Features:
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention

[Browse all 3 editions](https://www.g2.com/products/kochava/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.5/10 | 319 |
| **Kochava** | 7.8/10 | 69 |

#### User Identification

| Feature | Adjust | Kochava | 
|---|---|---|
| **Demographics** | 7.8 (182 reviews) | 7.3 (46 reviews) | 
| **User Segmentation** | 8.1 (188 reviews) | 7.9 (51 reviews) | 
| **Geolocation** | 8.3 (187 reviews) | 8.0 (48 reviews) | 

#### Tracking & Reporting

| Feature | Adjust | Kochava | 
|---|---|---|
| **Custom Event Tracking** | 9.0 (221 reviews) | 8.4 (53 reviews) | 
| **Real-Time Insights** | 8.4 (219 reviews) | 7.9 (52 reviews) | 
| **Attribution** | 9.1 (240 reviews) | 8.2 (58 reviews) | 
| **Dashboard** | 9.0 (258 reviews) | 7.7 (58 reviews) | 
| **User Path Tracking** | 8.1 (190 reviews) | 7.4 (49 reviews) | 
| **User Activity History** | 8.2 (185 reviews) | 7.6 (43 reviews) | 

#### Metrics

| Feature | Adjust | Kochava | 
|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 8.0 (33 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 7.3 (30 reviews) | 
| **Retention** | 8.7 (220 reviews) | 7.6 (32 reviews) | 
| **Return** | 8.6 (190 reviews) | 7.8 (33 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.4 (34 reviews) | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.3/10 | 50 |
| **Kochava** | N/A | N/A |

#### Optimization

| Feature | Adjust | Kochava | 
|---|---|---|
| **Icon Testing** | 8.0 (39 reviews) | Not enough data | 
| **Screenshot Testing** | 7.8 (39 reviews) | Not enough data | 
| **App Store Page Design & Preview** | 8.2 (39 reviews) | Not enough data | 
| **Keyword Tools** | 8.2 (38 reviews) | Not enough data | 
| **Reviews & Ratings** | 8.4 (38 reviews) | Not enough data | 
| **Keyword Localization** | 8.0 (38 reviews) | Not enough data | 
| **Conversion Rate Benchmarks** | 8.2 (39 reviews) | Not enough data | 

#### Reporting & Alerts

| Feature | Adjust | Kochava | 
|---|---|---|
| **Reports and Dashboards** | 8.5 (41 reviews) | Not enough data | 
| **Traffic Source Reporting** | 8.6 (42 reviews) | Not enough data | 
| **Featured App Alerts** | 8.2 (36 reviews) | Not enough data | 
| **Alert Delivery** | 8.3 (36 reviews) | Not enough data | 

#### Competition Monitoring

| Feature | Adjust | Kochava | 
|---|---|---|
| **Timeline** | 8.0 (35 reviews) | Not enough data | 
| **Store Performance** | 8.1 (36 reviews) | Not enough data | 
| **Financial Analysis** | 8.1 (37 reviews) | Not enough data | 
| **Category Ranking** | 8.4 (36 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Adjust | Kochava | 
|---|---|---|
| **Integrations** | 8.6 (38 reviews) | Not enough data | 
| **Organic Keyword Protection** | 8.1 (35 reviews) | Not enough data | 
| **App Suggestions** | 8.2 (36 reviews) | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 8.6 (26 reviews) | Not enough data | 
| **Decision Making** | 8.8 (27 reviews) | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 7.3/10 | 100 |
| **Kochava** | N/A | N/A |

#### Trading

| Feature | Adjust | Kochava | 
|---|---|---|
| **Keyword Tracking** | 7.3 (74 reviews) | Not enough data | 
| **Refund Management** | 6.8 (73 reviews) | Not enough data | 
| **Integrations** | 8.8 (84 reviews) | Not enough data | 

#### Threat Detection

| Feature | Adjust | Kochava | 
|---|---|---|
| **Account Alerts** | 7.5 (72 reviews) | Not enough data | 
| **Threat Detection** | 8.0 (80 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.0 (74 reviews) | Not enough data | 
| **Rules** | 7.9 (74 reviews) | Not enough data | 

#### Blocking

| Feature | Adjust | Kochava | 
|---|---|---|
| **Manual IP Blocking** | 7.4 (74 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.0 (76 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 7.3 (69 reviews) | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (58 reviews) | Not enough data | 
| **Decision Making** | 7.0 (62 reviews) | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.0/10 | 427 |
| **Kochava** | 6.8/10 | 62 |

#### Platform Basics

| Feature | Adjust | Kochava | 
|---|---|---|
| **Attribution Windows** | 8.9 (208 reviews) | 8.1 (54 reviews) | 
| **Retargeting Attribution** | 8.7 (204 reviews) | 8.0 (42 reviews) | 
| **Validation Rules** | 8.4 (179 reviews) | 7.6 (46 reviews) | 
| **Cross-platform attribution** | 8.4 (198 reviews) | 7.7 (52 reviews) | 
| **Fraud Detection** | 8.6 (244 reviews) | 7.4 (45 reviews) | 
| **Post-Fraud Attribution** | 8.0 (174 reviews) | 7.2 (45 reviews) | 

#### Platform Data

| Feature | Adjust | Kochava | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (184 reviews) | 7.7 (44 reviews) | 
| **Retention Metrics** | 8.7 (205 reviews) | 8.0 (49 reviews) | 
| **Analytics Dashboard** | 9.0 (366 reviews) | 8.0 (53 reviews) | 
| **Cross-channel insights** | 8.7 (261 reviews) | 7.4 (43 reviews) | 
| **Custom Dashboards** | 8.5 (227 reviews) | 7.4 (46 reviews) | 
| **Data Segmentation** | 8.4 (212 reviews) | 7.6 (44 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (128 reviews) | 6.0 (5 reviews) | 
| **Cross-system Integration** | 7.7 (168 reviews) | 5.3 (5 reviews) | 
| **Adaptive Learning** | 6.9 (127 reviews) | 6.0 (5 reviews) | 
| **Natural Language Interaction** | 6.8 (125 reviews) | 3.7 (5 reviews) | 
| **Proactive Assistance** | 7.0 (127 reviews) | 4.0 (5 reviews) | 
| **Decision Making** | 7.3 (135 reviews) | 5.0 (6 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Adjust | Kochava | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | Not enough data | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Adjust | Kochava | 
|---|---|---|
| **Creative Assets** | Not enough data | Not enough data | 
| **Campaign Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Kochava** | 6.8/10 | 60 |

#### Analysis

| Feature | Adjust | Kochava | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.3 (53 reviews) | 
| **Campaign Analysis** | Not enough data | 8.1 (53 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 6.8 (46 reviews) | 
| **Custom Dashboards** | Not enough data | 7.0 (47 reviews) | 

#### Campaigns

| Feature | Adjust | Kochava | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.2 (38 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 5.9 (35 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 5.7 (34 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Email Campaigns** | Not enough data | 5.8 (24 reviews) | 
| **Audience Segmentation** | Not enough data | 7.2 (39 reviews) | 

#### Engagement

| Feature | Adjust | Kochava | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 5.2 (33 reviews) | 

#### Platform

| Feature | Adjust | Kochava | 
|---|---|---|
| **Optimization** | Not enough data | 7.4 (47 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 7.6 (42 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 6.2 (34 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Kochava** | 9.0/10 | 6 |

#### Marketing Operations

| Feature | Adjust | Kochava | 
|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Adjust | Kochava | 
|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | 9.0 (5 reviews) | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Adjust | Kochava | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **Kochava** | N/A | N/A |

#### Audience Targeting

| Feature | Adjust | Kochava | 
|---|---|---|
| **Geographic Targeting** | Not enough data | Not enough data | 
| **Device/OS Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 

#### Analytics

| Feature | Adjust | Kochava | 
|---|---|---|
| **Digital Analytics** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Data Sharing and Exporting** | Not enough data | Not enough data | 

#### Agentic AI - Business Continuity Management

| Feature | Adjust | Kochava | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.7/10 | 272 |
| **Kochava** | 7.8/10 | 36 |

#### Metrics

| Feature | Adjust | Kochava | 
|---|---|---|
| **Engagement** | 8.7 (218 reviews) | 8.0 (33 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 7.3 (30 reviews) | 
| **Retention** | 8.7 (220 reviews) | 7.6 (32 reviews) | 
| **Return** | 8.6 (190 reviews) | 7.8 (33 reviews) | 
| **Conversions** | 9.2 (232 reviews) | 8.4 (34 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.1/10 | 284 |
| **Kochava** | 7.4/10 | 49 |

#### Variation Testing

| Feature | Adjust | Kochava | 
|---|---|---|
| **A/B Testing** | 7.2 (205 reviews) | 6.3 (25 reviews) | 
| **WYSIWYG Editor** | 6.8 (190 reviews) | Feature Not Available | 
| **Conversion Goal** | 8.3 (210 reviews) | 7.1 (32 reviews) | 
| **Percentage of Traffic** | 7.9 (209 reviews) | 7.7 (28 reviews) | 
| **Confidence Level** | 7.9 (201 reviews) | 7.9 (30 reviews) | 
| **Multivariant Testing** | 7.4 (193 reviews) | 7.4 (24 reviews) | 

#### Reporting

| Feature | Adjust | Kochava | 
|---|---|---|
| **Segmentation** | 8.7 (215 reviews) | 7.5 (32 reviews) | 
| **Reports and Dashboards** | 9.1 (240 reviews) | 7.2 (39 reviews) | 

#### Personalization

| Feature | Adjust | Kochava | 
|---|---|---|
| **Standard Targeting** | 8.1 (206 reviews) | 7.4 (30 reviews) | 
| **Custom Targeting** | 8.0 (207 reviews) | 7.2 (29 reviews) | 
| **Data Segmentation** | 8.4 (201 reviews) | 7.7 (29 reviews) | 

#### Administration

| Feature | Adjust | Kochava | 
|---|---|---|
| **API / Integrations** | 8.5 (224 reviews) | 7.7 (34 reviews) | 
| **QA Testing** | 8.0 (204 reviews) | 7.0 (29 reviews) | 
| **Performance and Reliability** | 8.7 (230 reviews) | 7.9 (39 reviews) | 
| **User, Role, and Access Management** | 8.9 (218 reviews) | 7.7 (36 reviews) | 

---
## Categories
**Shared Categories (5):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Click Fraud Software](https://www.g2.com/categories/click-fraud)


**Unique to Kochava (5):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Smart Link Software](https://www.g2.com/categories/smart-link)


---
## Reviewer Demographics

### By Company Size

| Segment | Adjust | Kochava | 
|---|---|---|
| **Small-Business** | 38.9% | 28.5% | 
| **Mid-Market** | 48.4% | 40.0% | 
| **Enterprise** | 12.7% | 31.5% | 

### By Industry

#### Adjust

- **Marketing and Advertising:** 23.3%
- **Computer Games:** 20.4%
- **Entertainment:** 7.7%
- **Financial Services:** 7.5%
- **Information Technology and Services:** 5.1%
- **Computer Software:** 3.4%
- **Retail:** 3.2%
- **Banking:** 3.0%
- **Internet:** 2.2%
- **Airlines/Aviation:** 1.9%
- **Other:** 22.2%

#### Kochava

- **Marketing and Advertising:** 29.7%
- **Entertainment:** 14.1%
- **Financial Services:** 7.8%
- **Food & Beverages:** 6.3%
- **Information Technology and Services:** 4.7%
- **Health, Wellness and Fitness:** 3.1%
- **Broadcast Media:** 3.1%
- **Internet:** 2.3%
- **Leisure, Travel & Tourism:** 2.3%
- **Consumer Services:** 2.3%
- **Other:** 24.2%

---
## Alternatives

### Alternatives to Adjust

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (742 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (454 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (655 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2921 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1365 reviews)
- [Airbridge](https://www.g2.com/products/airbridge/reviews) — 4.7/5 stars (29 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6840 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)

### Alternatives to Kochava

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (742 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (454 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (655 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6840 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1365 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2921 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)

---
## Top Discussions

### Adjust

- Title: [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) — 1 comment
  > **Top comment:** "Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. "
- Title: [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) — 1 comment
  > **Top comment:** "Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application"

### Kochava

- Title: [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) — 1 comment *(includes official response)*
  > **Top comment:** "A mobile attribution platform, also often called a mobile measurement partner (MMP), is an independent, third-party platform that tracks, organizes, and..."
- Title: [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) — 1 comment *(includes official response)*
  > **Top comment:** "As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on..."
- Title: [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) — 1 comment *(includes official response)*
  > **Top comment:** "A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava..."
- Title: [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) — 1 comment *(includes official response)*
  > **Top comment:** "Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adjust-vs-kochava)