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Compare Adjust and Kochava 
Featured Products
At a Glance
Market Segments
Mid-Market (48.7% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
Free Trial Per Month
Adjust
Star Rating
(414)4.5 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansKochava
Star Rating
(129)4.1 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adjust excels in user satisfaction, boasting a significantly higher overall score compared to Kochava. Users appreciate its intuitive interface and the ability to create custom reports, making data analysis more flexible and user-friendly.
- According to verified reviews, Adjust's implementation process is praised for being quick and seamless. Users highlight the structured dashboards and granular analytics that facilitate easy navigation, even when handling large datasets.
- Users say that Kochava offers a clean and straightforward dashboard, which is particularly beneficial for those who may not be very technical. This simplicity helps users easily track campaign performance and user origins, although it may lack some of the advanced features found in Adjust.
- Reviewers mention that while Kochava provides dedicated support and a hands-on approach, Adjust's customer service is noted for its responsiveness and effectiveness, particularly in assisting with network integrations and troubleshooting.
- G2 reviewers highlight that Adjust's extensive market presence is reflected in its robust feature set, including advanced attribution capabilities and fraud detection, which are crucial for users looking to optimize their marketing strategies.
- According to recent feedback, Kochava has been effective in handling specific use cases, such as CTV device attribution, showcasing its adaptability. However, users still find Adjust to be a more comprehensive solution overall, especially for those needing detailed analytics and reporting tools.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
Kochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
Adjust
Free Trial is available
Kochava
Free Trial is available
Ratings
Meets Requirements
8.6
315
8.2
105
Ease of Use
8.5
344
7.3
104
Ease of Setup
8.3
294
7.2
56
Ease of Admin
8.6
193
7.7
45
Quality of Support
8.7
311
8.6
99
Has the product been a good partner in doing business?
8.9
196
8.4
46
Product Direction (% positive)
8.7
308
7.6
100
Features by Category
User Identification
7.6
166
7.3
46
7.9
168
7.9
51
8.1
167
8.0
48
Tracking & Reporting
8.8
186
8.4
53
8.2
183
7.9
52
8.9
190
8.2
58
8.6
189
7.7
58
8.0
175
7.4
49
8.1
172
7.6
43
Metrics
8.5
175
8.0
33
7.8
163
7.3
30
8.4
174
7.6
32
8.4
162
7.8
32
9.0
178
8.4
34
Optimization
7.9
37
Not enough data
7.7
37
Not enough data
8.1
37
Not enough data
8.1
36
Not enough data
8.3
36
Not enough data
7.9
36
Not enough data
8.1
37
Not enough data
Reporting & Alerts
8.4
39
Not enough data
8.5
38
Not enough data
8.1
34
Not enough data
8.2
34
Not enough data
Competition Monitoring
7.9
34
Not enough data
8.1
35
Not enough data
8.0
36
Not enough data
8.4
35
Not enough data
Platform Additional Functionality
8.5
37
Not enough data
8.0
34
Not enough data
8.1
35
Not enough data
Agentic AI - App Store Optimization
8.2
25
Not enough data
8.3
25
Not enough data
8.5
25
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
Trading
7.2
73
Not enough data
6.8
73
Not enough data
8.7
75
Not enough data
Threat Detection
7.5
72
Not enough data
7.9
76
Not enough data
8.0
74
Not enough data
7.8
73
Not enough data
Blocking
7.3
73
Not enough data
8.0
75
Not enough data
7.3
70
Not enough data
Agentic AI - Click Fraud
6.6
58
Not enough data
6.6
58
Not enough data
6.5
58
Not enough data
6.5
58
Not enough data
6.8
58
Not enough data
Platform Basics
8.9
185
8.1
53
8.6
182
8.0
42
8.3
170
7.6
46
8.2
174
7.7
51
8.1
172
7.4
45
7.8
162
7.2
45
Platform Data
7.9
171
7.7
44
8.5
177
8.0
48
8.6
188
7.9
52
8.1
169
7.4
43
8.4
166
7.4
46
8.3
164
7.6
44
Agentic AI - Value Selling Tools
6.3
119
6.0
5
6.9
118
5.3
5
6.6
118
6.0
5
6.6
116
3.7
5
6.7
116
4.0
5
6.9
118
4.0
5
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.3
53
Not enough data
8.1
53
|
Verified
Not enough data
6.8
46
Not enough data
7.0
47
Campaigns
Not enough data
7.2
38
|
Verified
Not enough data
5.9
35
|
Verified
Not enough data
5.7
34
Not enough data
Feature Not Available
Not enough data
5.8
24
Not enough data
7.2
39
Engagement
Not enough data
5.2
33
Platform
Not enough data
7.4
47
Not enough data
7.6
42
|
Verified
Not enough data
6.2
34
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.5
175
8.0
33
7.8
163
7.3
30
8.4
174
7.6
32
8.4
162
7.8
32
9.0
178
8.4
34
Variation Testing
7.1
195
6.2
24
6.8
186
Feature Not Available
8.2
201
7.0
31
7.8
202
7.6
27
7.9
197
7.9
29
7.3
189
7.2
23
Reporting
8.6
204
7.4
31
9.0
217
7.0
36
Personalization
8.0
200
7.4
29
7.9
200
7.2
29
8.3
193
7.7
29
Administration
8.5
213
7.6
32
8.0
198
6.9
27
8.7
211
7.9
38
8.9
210
7.7
36
Categories
Categories
Shared Categories
Adjust and Kochava are categorized as Mobile Attribution, App Store Optimization, Mobile App Analytics, Mobile App Optimization, and Click Fraud
Unique Categories
Adjust has no unique categories
Kochava is categorized as Mobile Marketing, Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.8%
Computer Games
15.7%
Financial Services
9.9%
Entertainment
7.6%
Retail
5.2%
Other
41.8%
Marketing and Advertising
29.8%
Entertainment
12.9%
Financial Services
8.1%
Food & Beverages
6.5%
Information Technology and Services
4.0%
Other
38.7%
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
What does kochava mean?
1 Comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
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