# iSpot.tv Reviews **Vendor:** iSpot.tv **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.3/5.0 **Total Reviews:** 11 ## About iSpot.tv iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. The company was founded in 2012 and is headquartered in Bellevue, Washington. ## iSpot.tv Reviews ### 1. It definitely was helpful but I don't think it has much relevancy to my role any more **Rating:** 4.0/5.0 stars **Reviewed by:** Hayley F. | Account Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about iSpot.tv?** I liked that it was really insightful and showed interesting metrics and creative. I thought it was a great resource to use to be sure I was staying up to date on all things LTV. **What do you dislike about iSpot.tv?** I didn't like that it was a little confusing for me at times and there were times I didn't know exactly how to interpret the data that I was finding in iSpot, so that was rough. **What problems is iSpot.tv solving and how is that benefiting you?** In an industry where I don't have much intel into LTV, it is a great resource to periodically come and check in and make sure I'm staying up to date on all things happening in the TV world. ### 2. solution for unified tv and video measurement **Rating:** 4.0/5.0 stars **Reviewed by:** Mohamed S. | Digital Performance Manager/Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about iSpot.tv?** measurement at a very granular level, and also monitoring real-time attention metrics to ads which is becoming very important now with many wasted impressions in other platforms **What do you dislike about iSpot.tv?** so far nothing, but maybe a less priced package for mid-size advertisers **What problems is iSpot.tv solving and how is that benefiting you?** Measuring the real effect of running TV and video at once without guessing the incremental reach ### 3. iSpot.TV is the best advertising tracking out there **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about iSpot.tv?** It's my go-to source to find the latest campaigns from brands. Also love how it shows all media information to track where and when it is running. **What do you dislike about iSpot.tv?** There are some instances where it doesn't track some of the brands I am looking for, but that is so few and far between. **What problems is iSpot.tv solving and how is that benefiting you?** Working in new business, we are always wanting to see what the brands we are pitching have done and are doing currently. We use iSpot to help see campaigns across time. ### 4. Easy and vast TV insights **Rating:** 3.5/5.0 stars **Reviewed by:** Hilary B. | Insights Manager II, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2021 **What do you like best about iSpot.tv?** iSpot's UI is fast and easy to use. The reports are intuitive to find commercial, program, or network level data for recent or historical periods. **What do you dislike about iSpot.tv?** iSpot isn't the industry's currency for TV measurement. **What problems is iSpot.tv solving and how is that benefiting you?** Faster data and insights on TV metrics, available the next day. ### 5. Measurement and Competitive Data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2021 **What do you like best about iSpot.tv?** iSpot helped our clients to combine measurement for newly growing streaming inventory alongside traditional TV. We tapped into unified measurement tools to understand combined reach **What do you dislike about iSpot.tv?** The costs of iSpot measurement overlay was a sell through that had to be negotiated with our clients and agency shared part of the costs **Recommendations to others considering iSpot.tv:** We used both the free and paid solutions of iSpot th including their library of competitor ads. **What problems is iSpot.tv solving and how is that benefiting you?** We were able to prove out the incremental reach and benefit of overlaying both connected TV buys and traditional upfront broadcast/cable buys. This allowed us to increase digital media budgets using data driven performance insights. ### 6. Amazing insights, but would love more flexible reporting functionality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2021 **What do you like best about iSpot.tv?** iSpot is the only source I use to garner TV impression / spend insights across the industry reliably **What do you dislike about iSpot.tv?** I would love more robust pivot functionality and the ability to customize reports, select specific advertiser sets, etc. **Recommendations to others considering iSpot.tv:** It's a leader in delivering industry-specific insights on TV advertising! **What problems is iSpot.tv solving and how is that benefiting you?** We're able to look at where TV spending is trending and declining to hone in on where our focus should be ### 7. iSpot - Great Competitive Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about iSpot.tv?** iSpot tracks all linear tv airings with placement details to use for competitive reporting as well as additional breakthrough metrics. They also provide comprehensive dashboard analyses and custom research reports **What do you dislike about iSpot.tv?** iSpot's exporting features can use some upgrades like customized fields **Recommendations to others considering iSpot.tv:** Very useful tool for competitive tracking within your client's category **What problems is iSpot.tv solving and how is that benefiting you?** Main use is for 'real-time' reporting and tracking competitors linear tv creatives ### 8. iSpot.tv Beneficial Tool for Ad Agencies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2019 **What do you like best about iSpot.tv?** I like the easy interface on the site and it's relatively simple to navigate. The attention index is a great benchmark to determine which areas have higher levels of audience engagement. Their customer support is also stellar; we had someone walk us through all the views/charts/terms on the site. They're also willing to customize as necessary for whatever you need to see. The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions **What do you dislike about iSpot.tv?** When I used it for TV, activity was being reported based on all TV attributable site visits but we were not able to see the Web baseline and TV attributed lift independently. iSpot does not support diginets, fractionals, and satellites, which are a large part of our client's TV buy schedule. **Recommendations to others considering iSpot.tv:** I'd recommend this to another agency looking for attribution solutions in order to supplement and improve buy management **What problems is iSpot.tv solving and how is that benefiting you?** The attribution solution connects TV ad impressions measured from smart TVs to give us recommended buy optimizations in real time. The benefits are tremendous and can help us make smarter buy optimizations for clients. ### 9. Easy to Navigate and Understand **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2019 **What do you like best about iSpot.tv?** I like the ease with which I can search for a company's spots and learn more about their media patterns like air time, air date, duration and spot content. I like how easy it is to also dive into similar companies with similar spend levels to get a sense of how crowded that industry is. **What do you dislike about iSpot.tv?** Sometimes the different tabs can be confusing and I have to try multiple tabs before I find the reporting I was looking for. A more logical hierarchy might help make that a little more intuitive. **Recommendations to others considering iSpot.tv:** This is a great tool to help you break down what your competitors might be doing in the industry. Their multitude of filters help you very easily see exactly what you're looking for and make it easy to continue your research by displaying similar companies. **What problems is iSpot.tv solving and how is that benefiting you?** We understand the TV media space a lot better now. We can now more confidently and easily quantify the efforts other companies are making in the TV space and make better note of what these advertisers are doing well or where we find opportunities to do better. ### 10. Great tool to monitor TV spend in real-time and measure effectiveness of your campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2017 **What do you like best about iSpot.tv?** iSpot enables us to directly measure the impact of our linear and OTT campaigns on website behavior by using deterministic attribution. We know the day after a spot runs how effective it was at driving response and can compare it's performance to other spots. We have insight on creatives, media and competitor's spend all through one tool. **What do you dislike about iSpot.tv?** The tool is still in the earlier stages of development, so there is some manual reporting that has to happen, but the team is great about working with us to provide us with the data we need. **What problems is iSpot.tv solving and how is that benefiting you?** iSpot helps us better understand the latent response driven by TV and enables us to optimize our media at a very granular level using the results. ### 11. Fast, real-time TV advertising insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2018 **What do you like best about iSpot.tv?** Easy to use. Can see creative, brand, program, network level spend information. **What do you dislike about iSpot.tv?** Occasionally picks up on local ad spend as national ad spend. **What problems is iSpot.tv solving and how is that benefiting you?** Used for competitive intel. Faster than other sources out there (Nielsen). ## iSpot.tv Discussions - [Is iSpot legit?](https://www.g2.com/discussions/is-ispot-legit) - [How much does iSpot.tv cost?](https://www.g2.com/discussions/how-much-does-ispot-tv-cost) - [How does iSpot work?](https://www.g2.com/discussions/how-does-ispot-work) - [What does iSpot.tv do?](https://www.g2.com/discussions/what-does-ispot-tv-do) - [View iSpot.tv pricing details and edition comparison](https://www.g2.com/products/ispot-tv/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+13%3A53%3A54+-0500&secure%5Bsession_id%5D=e87ebc55-9208-4d70-8987-fc6adf2de24b&secure%5Btoken%5D=cdd8b5c04303b485eb9228d74ecb23040edf07e55efa03d1900216b86024453c&format=llm_user) ## iSpot.tv Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top iSpot.tv Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,066 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,891 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,137 reviews)