I like the depth of Kochava’s attribution data. It gives me a clear, granular view of which channels and campaigns drive quality installs, down to the ad creative and placement level, so I can shift budget toward what’s actually converting instead of guessing from aggregate numbers. The fraud detection tools catch things like click spamming and device farms before they skew our metrics, which gives me more confidence that our spend is going toward real users and keeps our reported install and conversion numbers trustworthy.

API connections have got more reliable now

Kochava’s event tracking has become more reliable and privacy-friendly, making it easier to capture and understand user actions across different platforms.