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TripleLift

3.8
(3)

TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.

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TripleLift Reviews

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TripleLift review by Ardalan Z.
Ardalan Z.
Validated Reviewer
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content

"Good enough to give them a try"

What do you like best?

Design!

They focus on the design and the creative side of the native ads which tend to be very interesting these days. Their platform is self-serve but I have to say it does the necessary things you would expect. So they're not far from being great.

What do you dislike?

While their platform is decent, they don't offer that many options to be able to optimize your campaigns. Also, any change would make the campaigns go under review. Even a simple CPC change which doesn't make sense at all. Changing CPC should have 0 impacts on the review process.

Also, the implementation process is really not that convenient.

Recommendations to others considering the product

It's not like the usual native ads platforms such as Taboola or Outbrain. They have fewer features while less supportive resources for their customers. So unless you already have a few native ads, you might not want to start your native ads experience with TripleLift.

Overall, the quality is good and I like how they're improving their platform. (I just hope they were doing it faster!)

Keep in mind that you might also need to pay in advance before even running your ads. It's slightly odd to see them ask for money first but they did explain that they do support refunds in case we were not happy with the result of our ads there.

What business problems are you solving with the product? What benefits have you realized?

Scaling more native ads with better and higher quality. Hopefully to drive better conversions of course.

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TripleLift review by Agency
Agency
Validated Reviewer
Review Source
content

"Native Advertising Across RTB"

What do you like best?

Their UI was very straightforward and spit out the "tag" in a format that could be easily uploaded to AppNexus.

What do you dislike?

The performance was tough to monitor. Their integration into APN was great for posting but tougher for performance.

What business problems are you solving with the product? What benefits have you realized?

We are beginning to utilize Native in our sales deck so this solved that.

What Native Advertising solution do you use?

Thanks for letting us know!
TripleLift review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Turnkey activation for native advertising"

What do you like best?

Seamless integration with all sites, allowing for easy creative processes

What do you dislike?

Inability to activate auto-play video through self service

What business problems are you solving with the product? What benefits have you realized?

Shifting from running strictly lower funnel media to more upper funnel, awareness driving media

Kate from G2

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* We monitor all TripleLift reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.