--- title: TripleLift Reviews meta_title: 'TripleLift Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 13 reviews by the users' company size, role or industry to find out how TripleLift works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 13 scale: '5' date_modified: '2026-06-08' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # TripleLift Reviews **Vendor:** TripleLift **Category:** [Native Advertising Software](https://www.g2.com/categories/native-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 13 ## About TripleLift TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content. ## TripleLift Reviews ### 1. Triple lift the best Advertisement platform **Rating:** 5.0/5.0 stars **Reviewed by:** Murdock A. | wine distiller, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2021 **What do you like best about TripleLift?** I like the fact that they offer products across channels format,publishers and partners, I like the fact that they apply technologies to ensure that the delivery of my creativity is worth my brand **What do you dislike about TripleLift?** I'm really sorry but for now,there's nothing I really dislike for triplelift **Recommendations to others considering TripleLift:** If you are looking for the best advertisement platform,I think triplelift is up to the task **What problems is TripleLift solving and how is that benefiting you?** I'm in charge now,because With triplelift I've been able to provide easy access to the most engaging advertisement experience across formats and platforms Being able to explore creativity in their creative gallery to find solutions for any objective my company requires ### 2. Great Previews - Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Seth M. | Media Director, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2021 **What do you like best about TripleLift?** I love the previews that we get surrounded by actual content. Many of our clients want to see what their ads look like in a real environment, and TripleLift makes that a piece of cake. **What do you dislike about TripleLift?** It can take a while to get approved and connected to our DSP, and sometimes there are unclear issues. CSR usually does help get us live quickly, but we have to ping them to get it turned around in 24 hrs. **What problems is TripleLift solving and how is that benefiting you?** We try to keep a very level of quality in our work, and TripleLift has many tools that we can use to QC our work. ### 3. TripleLift is great! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about TripleLift?** TripleLift is very easy to navigate, and the design is very engaging and receptive. No competitors can compare to this, and TripleLift is always our first choice. **What do you dislike about TripleLift?** It's not that there is anything to dislike; TripleLift is above and beyond the best route to go when looking to give a user's a different and refreshing feel of experiencing ads. **Recommendations to others considering TripleLift:** TripleLift is a top-notch platform that is easy to use and navigate. **What problems is TripleLift solving and how is that benefiting you?** Visual content is essential to clients in our industry and TripleLift always finds a way to deliver successful results. We've seen so much success through display and video. Native is always our first option with TripleLift. ### 4. Best Platform to Traffic Native Tags! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2021 **What do you like best about TripleLift?** I love how user-friendly the UI is when setting up campaigns inclusive of Native ads. **What do you dislike about TripleLift?** There is a lot of back and forth that's required between us and the middle man (rep). **Recommendations to others considering TripleLift:** N/A **What problems is TripleLift solving and how is that benefiting you?** Providing a platform for clients to utilize Native Ads for their campaign. ### 5. Great ad placements for business **Rating:** 4.5/5.0 stars **Reviewed by:** Gaurav S. | I, Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2021 **What do you like best about TripleLift?** I like the range of options they choose to place the ads for best of advertising. **What do you dislike about TripleLift?** Pricing can be more competitive for small businesses **What problems is TripleLift solving and how is that benefiting you?** Ad Placements and advertising ### 6. triple lift review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2021 **What do you like best about TripleLift?** I like how easy it is for ad making and creating. Great for any industry. Has a great user experience rating. **What do you dislike about TripleLift?** Can be complicated at first but once you become more versed in the software it gets better. **Recommendations to others considering TripleLift:** If you struggle with brand awareness and don't know where to start get Triple Lift to help you on the marketing side. **What problems is TripleLift solving and how is that benefiting you?** Creating brands that are useful and connect with the companies target audience. ### 7. Standard Native platform with some additional formats **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about TripleLift?** I am always looking for something new to set native partners apart. TL offered new animated formats that included creative production, with no extra fee. **What do you dislike about TripleLift?** Targeting and general offerings made it hard to differentiate from other partners. **What problems is TripleLift solving and how is that benefiting you?** Brand lift/ad recall. ### 8. TripleLift is Great For Native Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2020 **What do you like best about TripleLift?** You can have them run media for you directly or can opt to access their supply via a DSP to reach consumers programmatically. **What do you dislike about TripleLift?** Have not had any bad experiences when using TripleLift for native advertising. **Recommendations to others considering TripleLift:** When working with your rep, be sure to send them as many different creative options as possible. They are the experts and will let you know which will perform best for your campaign. **What problems is TripleLift solving and how is that benefiting you?** How to not only bring awareness to new consumers for a specific brand, but to make the journey less intrusive and more memorable for the individual who is receiving the ad. ### 9. All Encompassing Native DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2019 **What do you like best about TripleLift?** Their creative capabilities are top notch. Their ads blend seamlessly into all native environments. This is especially powerful for agencies looking to make a positive brand impact. Their reps are especially communicative and easy to work with and are proactive at suggesting optimizations. **What do you dislike about TripleLift?** Their dashboard can be a bit rudimentary. There could be more metrics included and a more navigable UI. Would love to see a unique audience insights dashboard as that could be very informative in helping to strategize and optimize existing campaigns. **Recommendations to others considering TripleLift:** Test them out. They may be your new evergreen native partner. Feel free to play around in their dashboard as there is some stuff that can be worked on, but other than that they have a pretty robust system. Extensive targeting capabilities and easy to work with reps that are very responsive to all your needs. Triple Lift is definitely headed in the right direction. I wouldn't be surprised if they continue to grow bigger and bigger every year. I can see them becoming the mainstay for many large brands. **What problems is TripleLift solving and how is that benefiting you?** They're helping me efficiently run native ads and drive sales. I've realized how far they blow the competition out of the water. They really make the ads look and feel premium. They are a more elevated Outbrain and Taboola, especially if you don't feel comfortable running around non-brand safe content. Depending on what you're advertising, I've seen CPCs run as low as $0.10 and at scale so feel free to continue testing and see if you're seeing the same. ### 10. Enhanced brand awareness among target audience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2020 **What do you like best about TripleLift?** Multiple ad placements allows creativity **What do you dislike about TripleLift?** Lack of testing environment for creative learning **What problems is TripleLift solving and how is that benefiting you?** Enhance brand awareness and reach ### 11. Native Advertising Across RTB **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2019 **What do you like best about TripleLift?** Their UI was very straightforward and spit out the "tag" in a format that could be easily uploaded to AppNexus. **What do you dislike about TripleLift?** The performance was tough to monitor. Their integration into APN was great for posting but tougher for performance. **What problems is TripleLift solving and how is that benefiting you?** We are beginning to utilize Native in our sales deck so this solved that. ### 12. Good enough to give them a try **Rating:** 3.5/5.0 stars **Reviewed by:** Ardalan Z. | Sr. Online Marketing Manager, Medical Devices, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about TripleLift?** Design! They focus on the design and the creative side of the native ads which tend to be very interesting these days. Their platform is self-serve but I have to say it does the necessary things you would expect. So they're not far from being great. **What do you dislike about TripleLift?** While their platform is decent, they don't offer that many options to be able to optimize your campaigns. Also, any change would make the campaigns go under review. Even a simple CPC change which doesn't make sense at all. Changing CPC should have 0 impacts on the review process. Also, the implementation process is really not that convenient. **Recommendations to others considering TripleLift:** It's not like the usual native ads platforms such as Taboola or Outbrain. They have fewer features while less supportive resources for their customers. So unless you already have a few native ads, you might not want to start your native ads experience with TripleLift. Overall, the quality is good and I like how they're improving their platform. (I just hope they were doing it faster!) Keep in mind that you might also need to pay in advance before even running your ads. It's slightly odd to see them ask for money first but they did explain that they do support refunds in case we were not happy with the result of our ads there. **What problems is TripleLift solving and how is that benefiting you?** Scaling more native ads with better and higher quality. Hopefully to drive better conversions of course. ### 13. Turnkey activation for native advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about TripleLift?** Seamless integration with all sites, allowing for easy creative processes **What do you dislike about TripleLift?** Inability to activate auto-play video through self service **What problems is TripleLift solving and how is that benefiting you?** Shifting from running strictly lower funnel media to more upper funnel, awareness driving media ## TripleLift Discussions - [What is TripleLift used for?](https://www.g2.com/discussions/what-is-triplelift-used-for) - [View TripleLift pricing details and edition comparison](https://www.g2.com/products/triplelift/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-30+10%3A48%3A13+-0500&secure%5Bsession_id%5D=4fbd55ec-1f8c-44d3-8eec-9f7d0cfefea8&secure%5Btoken%5D=0eb67e4005c131009f41d3903ee92c49be5800cfe29495205a46814927190a95&format=llm_user) ## TripleLift Features **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **SSP Functionality ** - SSP Functionality **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting ## Top TripleLift Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (863 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) - 4.6/5.0 (5,289 reviews)