They focus on the design and the creative side of the native ads which tend to be very interesting these days. Their platform is self-serve but I have to say it does the necessary things you would expect. So they're not far from being great.
What do you dislike?
While their platform is decent, they don't offer that many options to be able to optimize your campaigns. Also, any change would make the campaigns go under review. Even a simple CPC change which doesn't make sense at all. Changing CPC should have 0 impacts on the review process.
Also, the implementation process is really not that convenient.
Recommendations to others considering the product
It's not like the usual native ads platforms such as Taboola or Outbrain. They have fewer features while less supportive resources for their customers. So unless you already have a few native ads, you might not want to start your native ads experience with TripleLift.
Overall, the quality is good and I like how they're improving their platform. (I just hope they were doing it faster!)
Keep in mind that you might also need to pay in advance before even running your ads. It's slightly odd to see them ask for money first but they did explain that they do support refunds in case we were not happy with the result of our ads there.
What business problems are you solving with the product? What benefits have you realized?
Scaling more native ads with better and higher quality. Hopefully to drive better conversions of course.
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