--- title: Leanplum Reviews meta\_title: 'Leanplum Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 97 reviews by the users' company size, role or industry to find out how Leanplum works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 97 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leanplum Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Leanplum but has limited features. Are you part of the Leanplum team? [Upgrade your plan](https://my.g2.com/leanplum/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! For app-first companies, Leanplum, a CleverTap company is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. Leanplum combines multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for a complete, end-to-end personalization of the mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth. Founded in San Francisco, Leanplum a CleverTap company has offices across North America, Europe, and Asia, and has received more than $125 Million in funding from leading Silicon Valley venture capital firms. Leanplum a CleverTap company has also been recognized as one of Fortune's Best Companies to Work For and Entrepreneur's Best Entrepreneurial Companies in America. * * * Seller [Leanplum](https://www.g2.com/sellers/leanplum) Discussions [Leanplum Community](https://www.g2.com/products/leanplum/discuss) Languages Supported English Solution Type All-in-One Overview by Marie Martin Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 12 months [ View More Pricing Information ](https://www.g2.com/products/leanplum/pricing) ## Top-Rated Alternatives [ ![CleverTap](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CleverTap") CleverTap 4.6/5(670) ](https://www.g2.com/products/clevertap/reviews) [ ![Braze](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Braze") Braze 4.5/5(1,689) ](https://www.g2.com/products/braze/reviews) [ ![Iterable](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iterable") Iterable 4.4/5(825) ](https://www.g2.com/products/iterable/reviews) [ View All Alternatives ](https://www.g2.com/products/leanplum/competitors/alternatives) ## User Insights Average based on 97 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Photography](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Photography") AP Verified User in Photography Mid-Market (51-1000 emp.) 4/21/2026 "Easy CRM Basics, but Email Sending Issues and Unresolved Support" 0.5/5 What do you like best about Leanplum? Simple to use CRM platform with all the basics Review collected by and hosted on G2.com. What do you dislike about Leanplum? We encountered sending issues that weren't rectified by support, meaning we we sending to fewer customers than planned and needed to do hot fixes for each campaign Review collected by and hosted on G2.com. What problems is Leanplum solving and how is that benefiting you? It's a good CRM platform that sits above entry level systems for email & push Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Caleb S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caleb S.") CS Caleb S. Product Marketing Manager Small-Business (50 or fewer emp.) 9/13/2022 "Great program with excellent features" 4.5/5 What do you like best about Leanplum? The main page displays all past and upcoming campaigns making it easy to find any information. Review collected by and hosted on G2.com. What do you dislike about Leanplum? The only (very minor) downside is that sometimes campaigns will not fire on their own when scheduled to do so and often require manual fixes. Very difficult to set up review prompts especially via Android. Review collected by and hosted on G2.com. What problems is Leanplum solving and how is that benefiting you? Leanplum allows us to save time and effort by keeping all of our campaigns together and easy to set up and edit. Review collected by and hosted on G2.com. Show More 4/3/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 7/25/2022 "Terrible support and average tool" 0.5/5 What do you like best about Leanplum? The tool is excellent for the company's basic needs - send visually appealing emails, analyze the basic metrics, and work with filters to get the audiences you wish. Review collected by and hosted on G2.com. What do you dislike about Leanplum? First of all, I feel that Sales reps tricked us into buying the tool while promising aspects that do not exist and cannot be developed. After confronting this situation with proof - LeanPlum representatives were just sad but even did not say sorry. The support is really terrible - no attention to your problem; you always will get a bunch of links to read, which even do not solve the issue. Asking to jump on a call or show around the solution is not helping. They avoid and usually ignore this request. The tool is missing a folding system for the campaigns and audiences, it can get very messy, you need to think about taxonomy. Also, simple campaigns are not possible to do, as they have minimum triggers developed, and if you want something at least a bit smarter - you need get your developers. In general, if you do not have a dev team eager to help you - do not buy this tool. Review collected by and hosted on G2.com. What problems is Leanplum solving and how is that benefiting you? Only basic needs of email sending, just to get the newsletters out. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Hunter B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hunter B.") HB Hunter B. Senior Product Manager Mid-Market (51-1000 emp.) 2/8/2022 "An amazing tool" 5/5 What do you like best about Leanplum? Leanplum gives power to the product team to manipulate the game as they wish. You can communicate and change your player experience at the drop of a hat in an easy-to-use customer experience. Review collected by and hosted on G2.com. What do you dislike about Leanplum? Leanplum right now needs to work on its response time. Segmentation can take an additional launch of the game to become active, which presents a problem when trying for something that must be instant. The UI/UX for the campaigns must also be improved. Review collected by and hosted on G2.com. What problems is Leanplum solving and how is that benefiting you? I'm solving the problem of requiring a build to update my game. I push out content and limited time events via a series of adjustable variables from the server, on top of AB testing to find the best scenarios and messaging to inform my players of changes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Pratyush R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pratyush R.") PR Pratyush R. search engine optimization Mid-Market (51-1000 emp.) 6/11/2022 "my expirence is awesome, showing the accurate datas for use. thanks leanplum!!" 5/5 What do you like best about Leanplum? its data accuracy as well as varity of specification to check locations, sending instant pushup notification to people in bulk. Review collected by and hosted on G2.com. What do you dislike about Leanplum? it won't be able to capture duplicate data, and shows error, while searching for particular device locations. Review collected by and hosted on G2.com. What problems is Leanplum solving and how is that benefiting you? location capturing which helps me out to compare out the device for duplicacy Review collected by and hosted on G2.com. Show More 7/3/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite RJ Richard J. Enterprise (\> 1000 emp.) 12/9/2019 "True customer targeting within TD Bank app" 5/5 What do you like best about Leanplum? The ability to create custom messages with incredible flexibility and target them to customer behavior. Our business partners are lining up to have campaigns for their products within the app since we have rolled it out. We have run a number of awareness campaigns to help with Voice of the Customer concerns for mobile deposit as well as targeted messages informing customers who use specific products about how to avoid problems with their accounts. Review collected by and hosted on G2.com. What do you dislike about Leanplum? It is a little awkward to figure out how to target a test device. Setting up rules takes a bit of work to know that you are targeting the correct group. It is a little difficult to work with nested campaigns. Review collected by and hosted on G2.com. What problems is Leanplum solving and how is that benefiting you? We are trying to increase customer engagement with our features and preemptively inform customers of issues within our platform to reduce call volume and make it easier for them to self service issues. Review collected by and hosted on G2.com. Show More 12/9/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AR Angelika R. Senior CRM Manager Small-Business (50 or fewer emp.) 11/10/2021 "Great tool with a lot of functionalities with a even greater support team" 5/5 What do you like best about Leanplum? We use Leanplum to address our customers on all channels: In-App Messages, Web Pop-Ups, Push and E-Mail. The tool is potent with many great functionalities that help you orchestrate your marketing activities from one platform. It is pretty easy to set up multi-channel campaigns and edit e-mail templates. Moreover, the analytics section, in this case, is excellent and very useful for deep dive into data. Email functionalities are good, especially the content management for templating is straightforward and flexible. I love it! The support service is outstanding! You will always have very well-trained customer support on our site that answers very specifically to your questions. There is nothing such as pre-written general answers to your concern. It always feels like you are working in a team on a specific issue. Review collected by and hosted on G2.com. What do you dislike about Leanplum? If you are very focused on e-mail marketing, Leanplum has some debts that they need to work on, such as state of the art "subject-line testing" or "deliverability reports on one-click", "or some centralized content editing." The reporting section in certain aspects is not helpful for our specific reporting aspects. I guess for the "general" customers with everyday needs it works well. Review collected by and hosted on G2.com. What problems is Leanplum solving and how is that benefiting you? We are communicating very specifically over all channels with our customers. Thanks to the real-time data processes, we can address our customers with messages in particular situations on our website or in our apps which helps to make our content more relevant to our customers. Moreover, we have drawn a lot of benefits from our data-driven life-cycle campaigns. Review collected by and hosted on G2.com. Show More 11/12/2021 Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 4/25/2022 "Lacks some features" 1.5/5 What do you like best about Leanplum? Email builder is pretty similar to other similar tools and email builders I've used in the past. Pretty easy to send emails and push notifications out. Their customer support is easy to reach, quick to respond, and very helpful. Review collected by and hosted on G2.com. What do you dislike about Leanplum? It lacks some functionality like static audience lists, clear email performance reports (for example, no unsubscribe rate data), and most importantly, conversion attribution. Review collected by and hosted on G2.com. What problems is Leanplum solving and how is that benefiting you? We're able to send emails, push notifications, and in-app messages to our app users. Our marketing team is able to drive engagement to our app using these features. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Akina E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akina E.") AE Akina E. Sales And Marketing Specialist Enterprise (\> 1000 emp.) 12/22/2021 "A social marketing company that will help you advertise your brand more effectively" 4.5/5 What do you like best about Leanplum? This software is adept at handling consumer data and personalization. The event setup method in Leanplum is efficient and straightforward. Leanplum provides a range of measures to assess how incidents impact consumer cooperation with the product. If you fully integrate with SDK submit point-by-point affiliation and product buy instances, Leanplum will give you remarkable client and financial data. Leanplum's crusade preparation practice is both normal and creative. Review collected by and hosted on G2.com. What do you dislike about Leanplum? The cloud-based version is difficult to use, the interface functionality is limited. It is helpful but not much user-friendly. Before using the app, Leanplum must be learned and understood. When one lies of code is incorrect, the program constantly crashes. Review collected by and hosted on G2.com. What problems is Leanplum solving and how is that benefiting you? Leanplum is excellent at handling customer details and integration. You may portion on a variety of platform and custom areas. The domain style and section nearby administrator support are genuinely best in class, allowing you to split the summaries or details is whatever manner you need. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 11/13/2021 "All-in-one engagement platform" 5/5 What do you like best about Leanplum? With Leanplum we are managing our entire user lifecycle — from onboarding and activation to re-engagement of dormant users. We use a full breath of channels like push notifications, email, in-app messaging, and app inbox, which allows us to coordinate and orchestrate our communication without spamming our users with the same message across different channels. When launching new features, we also tend to set up feature flags in Leanplum and do coordinated rollouts with messaging. Leanplum truly is an all-in-one engagement platform. Review collected by and hosted on G2.com. What do you dislike about Leanplum? Judging from the latest updates, Leanplum is definitely doubling down on the mobile channels. However, I was pleasantly surprised to see that their Web SDK now supports Google Tag Manager. Leanplum can do a lot more there — automatic event tracking, more web templates, etc. Review collected by and hosted on G2.com. What problems is Leanplum solving and how is that benefiting you? What benefits have you realized? We’ve experimented with our boarding experience and seen an increase in D1 retention. We’ve also set up a multi-channel re-engagement drip campaign with 50+ actions, which is one of our most successful campaigns to date. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Leanplum? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Leanplum ](https://www.g2.com/products/leanplum/discussions/new) GU Guest User • Last activity almost 4 years ago When was Leanplum founded? 0 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/when-was-leanplum-founded) GU Guest User • Last activity over 4 years ago What is Leanplum used for? 0 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/what-is-leanplum-used-for) [ View all Discussions ](https://www.g2.com/products/leanplum/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 12 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/leanplum/pricing) Leanplum Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze 4.5/5(1,689) [ Compare Now ](https://www.g2.com/compare/braze-vs-leanplum) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image") CleverTap 4.6/5(670) [ Compare Now ](https://www.g2.com/compare/clevertap-vs-leanplum) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4234a425940e4778aeaa2b617341b16f/airship.png "Product Avatar Image") Airship 4/5(83) [ Compare Now ](https://www.g2.com/compare/airship-vs-leanplum) ##### ##### Leanplum Features Variation Testing Conversion Goal Analysis Application Attribution Campaign Analysis Campaigns Alerts/Notifications Email Campaigns Audience Segmentation Platform Optimization [ View More Features ](https://www.g2.com/products/leanplum/features) ##### Categories on G2 [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Push Notification](https://www.g2.com/categories/push-notification)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization) ##### Explore More [What is the best punch list software for construction projects tracking final defects and rework?](https://www.g2.com/discussions/what-is-the-best-punch-list-software-for-construction-projects-tracking-final-defects-and-rework)[What Salesforce document generation tools work best for a financial services team that needs audit-ready documentation with compliance controls baked into the template?](https://www.g2.com/discussions/what-salesforce-document-generation-tools-work-best-for-a-financial-services-team-that-needs-audit-ready-documentation-with-compliance-controls-baked-into-the-template)[Is a dedicated client-side protection platform worth it for a mid-size retail site?](https://www.g2.com/discussions/is-a-dedicated-client-side-protection-platform-worth-it-for-a-mid-size-retail-site) [Which financial consulting firms provide dedicated account management and avoid leaving clients without ongoing support?](https://www.g2.com/discussions/which-financial-consulting-firms-provide-dedicated-account-management-and-avoid-leaving-clients-without-ongoing-support)[MAX by AppLovin vs Unity Ads vs ironSource for a small mobile game: which app monetization platform pays out better for indie developers?](https://www.g2.com/discussions/max-by-applovin-vs-unity-ads-vs-ironsource-for-a-small-mobile-game-which-app-monetization-platform-pays-out-better-for-indie-developers)[Top-rated AI agents for multi-channel customer support](https://www.g2.com/discussions/what-are-the-top-rated-ai-agents-for-multi-channel-customer-support) [Show MoreShow Less](javascript:void(0);)