# LiveIntent Reviews **Vendor:** LiveIntent **Category:** [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Average Rating:** 3.4/5.0 **Total Reviews:** 16 ## About LiveIntent LiveIntent's Marketer Solutions empower brands to engage with over 240 million verified individuals through premium publisher newsletters, offering a unique and effective channel for email marketing. By integrating seamlessly into 2,500+ publisher newsletters, LiveIntent enables marketers to reach audiences in a context where they are actively engaged and attentive. Unlike traditional advertising platforms, LiveIntent provides comprehensive data feedback, allowing brands to make informed decisions and optimize their campaigns across various channels. Key Features and Functionality: - Premium Publisher Inventory Access: Gain exclusive access to a curated selection of premium publisher newsletters, ensuring brand safety and relevance. - People-Based Targeting: Utilize email addresses as stable identifiers to connect with logged-in readers, offering a reliable alternative to third-party cookies. - Personalized Ad Experiences: Deliver tailored advertisements directly to user inboxes using innovative formats like native ads and animated teasers, enhancing user engagement. - Actionable Insights: Obtain detailed analytics on clicks, conversions, and impressions to understand customer journeys and refine marketing strategies for maximum ROI. Primary Value and Solutions Provided: LiveIntent addresses the challenge of reaching and engaging audiences in a fragmented digital landscape by leveraging the trusted environment of email newsletters. By offering access to a vast network of premium publishers and providing tools for personalized, data-driven marketing, LiveIntent helps brands diversify their marketing channels, enhance customer engagement, and drive performance throughout the customer journey—from building brand awareness to accelerating acquisition and fostering customer loyalty. ## LiveIntent Pros & Cons **What users like:** - Users find LiveIntent to be **affordable** , delivering a wide reach efficiently at a low cost per mille. (1 reviews) - Users value the **cost-effective CPM** of LiveIntent, achieving a large reach efficiently. (1 reviews) - Users find the **cost-effective CPM** of LiveIntent offers a large reach efficiently, enhancing their advertising strategy. (1 reviews) - Users value the **cost-effective CPM** and appreciate the large reach achieved efficiently with LiveIntent. (1 reviews) - Users appreciate the **low cost CPM** of LiveIntent, enabling them to achieve extensive reach efficiently. (1 reviews) - Results Performance (1 reviews) **What users dislike:** - Users are frustrated by the **limited ad restrictions** and lack of flexibility in LiveIntent's managed service. (1 reviews) - Users find **functionality limitations** in LiveIntent, noting few options and frequent resets impacting their experience. (1 reviews) - Users face significant **integration issues** with LiveIntent, as the system lacks flexibility and resets with creative changes. (1 reviews) - Users express frustration with the **limited features** of LiveIntent, noting few options and frequent resets upon changes. (1 reviews) - Users find **limited functionality** frustrating due to few options and system resets with every creative change. (1 reviews) - Misleading Information (1 reviews) - Missing Features (1 reviews) - Not User-Friendly (1 reviews) - Targeting Limitations (1 reviews) - Technical Issues (1 reviews) ## LiveIntent Reviews ### 1. LiveIntent Advertising solution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2025 **What do you like best about LiveIntent?** Very cost effective CPM. You get a large reach very effeciently **What do you dislike about LiveIntent?** managed service, Very few levers to pull. No pub list. System is not smart and resets every time you change the creatives **What problems is LiveIntent solving and how is that benefiting you?** Reach people who might buy our product to remind them of the benefits of purchaing the product ### 2. A decent ad server with a terrible team to back it **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2022 **What do you like best about LiveIntent?** LiveIntent has a decent organization system that allows you to organize campaigns, advertisers, and reports. Because of the forced server, I also know if what I uploaded was to spec. If requested for a builder, the builder also accepts HTML so you can modify items without involving anyone. **What do you dislike about LiveIntent?** The team I worked with was rude, not helpful, and slow at responding. There were often technical issues and these issues will continue for a while. It took over 2 weeks for something to be resolved and that affected our ads. The team worked with was also rude, always trying to blame the issue on us as if there could be nothing wrong with the system or items they gave us. They would question what we were doing and eventually after being ghosted for a while, miraculously someone new would see the issue and fix it for us because it was an error on their end. Other than that, the targeting abilities were very limited. There was also a lack of customization options without involving the team. There's no preview ad so you can check the ad on the server and make sure it works properly. **What problems is LiveIntent solving and how is that benefiting you?** Liveintent helps solve ad hosting issues. I am able to schedule ads in advance instead of waiting day of. These ads can also be filtered on targeting which is helpful on emails and forwarding. ### 3. Poor performance and lack of ability to get anyone on live chat or a call **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2022 **What do you like best about LiveIntent?** nothing I can site - the performance was not good **What do you dislike about LiveIntent?** performance, account management, lack of optimization, mostly everything **What problems is LiveIntent solving and how is that benefiting you?** nothing - it did not perform at all for us - 0 performance ### 4. The prominent player for access to email ad inventory **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2020 **What do you like best about LiveIntent?** The platform provides access to in-email ad inventory with a variety of placement and targeting options. **What do you dislike about LiveIntent?** Inventory forecasting and reporting is weak. While the platform provides the access to the largest pool of email ad inventory, performance is often weak. **Recommendations to others considering LiveIntent:** Insist on getting a dedicated account rep to support your buy. **What problems is LiveIntent solving and how is that benefiting you?** Advertising specifically to users who are consuming in-email content. ### 5. We currently use liveintent for marketing on our consumer facing ecommerce emails **Rating:** 4.0/5.0 stars **Reviewed by:** Greg A. | CTO, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about LiveIntent?** The implementation was quite simply, added to over 30 email templates in just a few hours. The liveintent dashboard is also nice, easy to read and understand. **What do you dislike about LiveIntent?** Not really a downside per se, but they revenue you can expect to receive varies pretty drastically from their sales pitch. **What problems is LiveIntent solving and how is that benefiting you?** We were looking for ways to better monetize the millions of emails we send each day to consumers. ### 6. With an intent to operate your business. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about LiveIntent?** I found the overall dashboard of the app is really easy to operate. Moreover, with its great reporting system it helped me in generating a significant amount of incremental revenue. **What do you dislike about LiveIntent?** The customer service support system is very slow is less responsive. There is a bug in the setting up the campaigns. It will show a ready status even if all the boxes are not checked, **Recommendations to others considering LiveIntent:** The customer service support system can be improved to facilitate the user. **What problems is LiveIntent solving and how is that benefiting you?** Live intent has simplified the operations of my email and helped me in gaining control of the pricing and the inventory management system. It helped me to save countless number of hours that each week and improving the operational efficiency. ### 7. Excellent self serve platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2019 **What do you like best about LiveIntent?** It is a straight forward self serve platform that is easy to navigate through and easy to setup campaign goals and metrics to optimize any campaign. **What do you dislike about LiveIntent?** There is some lag time between uploading a file and being able to target the custom audience. Setting up a conversion pixel for the client to implement on their site was challenging. For CPA campaigns using the LI conversion can be some steps to implement correctly. **Recommendations to others considering LiveIntent:** It is easy to use and a is a straight forward self serve platform. **What problems is LiveIntent solving and how is that benefiting you?** Helping clients increase traffic to their page and increasing conversions. The reporting is easy to download and you have the ability to customize the reporting as needed. ### 8. Good but there’s room for improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about LiveIntent?** The dashboard is easy to maneuver. Reporting is very details and delivered fairly quick. **What do you dislike about LiveIntent?** Support is slow and doesn’t seem to know what they’re talking about a lot of the time. Campaigns will show ready status even if all boxes aren’t checked. **What problems is LiveIntent solving and how is that benefiting you?** It helps us set up newsletter campaigns. ### 9. OK performance **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about LiveIntent?** They monetize e-mail. There are not many players in the space. **What do you dislike about LiveIntent?** Hard to get service on my account. Reporting was inconsistent and did not match my expectations. **What problems is LiveIntent solving and how is that benefiting you?** We used LiveIntent to monetize our e-mail. ### 10. Good Marketing solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about LiveIntent?** It is very personalized, hits the target audince very well **What do you dislike about LiveIntent?** Nothing as such, everything is good as of now. **What problems is LiveIntent solving and how is that benefiting you?** Good in marketing ### 11. Live Intent Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2018 **What do you like best about LiveIntent?** How easy it is to grab the analytics (impressions/clicks/CTR) for each ad. **What do you dislike about LiveIntent?** Placement ID feature is hard to match in Marketo. Other ads may be pulled in for some unknown reason, when in the past we haven't had an issue with remnant ads. **Recommendations to others considering LiveIntent:** Teach those handling your account what the company goals are. **What problems is LiveIntent solving and how is that benefiting you?** More accurately tracking ad impressions/clicks/CTR in our newsletters. When we were only hosting our ads through Marketo, we had to estimate the number of impressions, and obtaining the number of clicks took longer than it should have. ### 12. LiveIntent - Banners galore! **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah W. | Ad Operations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2017 **What do you like best about LiveIntent?** The fact that you can set up multiple strategies within a campaign **What do you dislike about LiveIntent?** The awkward wording of strategies v campaigns v IOs - it's not very cohesive to what's generally used in sales/ops **Recommendations to others considering LiveIntent:** Excellent for Newsletters. Wonderful as an independent and addition to DFP. **What problems is LiveIntent solving and how is that benefiting you?** It works wonders for making sure our newsletters are provided with the proper ads ### 13. Helpful service for email publishers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2017 **What do you like best about LiveIntent?** Liveintent has a great product that has helped us generate significant incremental revenue **What do you dislike about LiveIntent?** Company is young and growing - lots of changing account reps **Recommendations to others considering LiveIntent:** Onboarding takes a while **What problems is LiveIntent solving and how is that benefiting you?** Direct monetization of email newsletter inventory ### 14. Great platform for scheduling ads to newsletters **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2016 **What do you like best about LiveIntent?** Able to add in email lists for re-messaging Setting up a campaign is pretty easy and only takes a few steps **What do you dislike about LiveIntent?** Unable to effectively push our 1st party data to the platform for audience targeted strategies Lack of detailed audience inventory Not wholly effective in being able to traffic all use cases for our operations No easy way to determine inventory for O&O newsletters or the network **Recommendations to others considering LiveIntent:** easy platform to learn but may be limited if your local organization has various needs for scheduling to newsletters **What problems is LiveIntent solving and how is that benefiting you?** Targeting ad campaigns to a newsletter environment, both for local O&O newsletters and on the exchange ### 15. Surprisingly effective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2016 **What do you like best about LiveIntent?** • Great account management that gives good advice for running campaigns • Robust options for targeting • Efficiently hits CPAs; easy to measure these when using the right tracking links **What do you dislike about LiveIntent?** • It can take awhile to see the channel's efficiency • Algorithm sometimes serves creatives in what seems like a disparate way; complete knowledge of how the algorithm works is somestimes fuzzy • Accounts are managed – no option to self-manage (at least not yet) **Recommendations to others considering LiveIntent:** Take your account manager's advice. This isn't your run of the mill display ad network, and it'll behave a bit differently from what you might be used to. Be sure to add unique UTM parameters for all your campaigns – it'll be interesting to see which variables prove most efficient (CPC vs. CPM; desktop vs. mobile, etc). **What problems is LiveIntent solving and how is that benefiting you?** LiveIntent has been great for engaging people in various points of the sales funnel. Sometimes the ads serve as a reminder about our product, whereas other times they serve as a discovery tool. ### 16. Great solution for targeted email newsletter ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2016 **What do you like best about LiveIntent?** You don't pay for unopened emails like you do with most newsletter ad providers. They have a large set of premium publishers such as The New York Times, Washington Post, Tech Crunch, etc. The addition of 3rd party data allows for more precise targeting, and large format creatives increase the viewability and interaction rates with the brand. Live Intent has been successful across several clients and I would recommend it to others here. **What do you dislike about LiveIntent?** I honestly like everything they do. It would be great to have some custom executions or native article integration, but that's not their core offer. What they do, they do well **Recommendations to others considering LiveIntent:** Ask for the open rates of their competitors and look at the viewable CPM vs the amount the quote. I bet Live Intent will be the more cost-efficient option **What problems is LiveIntent solving and how is that benefiting you?** Reaching business-minded consumers. The combination of good publishers and 3rd party data has yielded great results and much higher CTRs than traditional display media ## LiveIntent Discussions - [What is LiveIntent used for?](https://www.g2.com/discussions/what-is-liveintent-used-for) - [View LiveIntent pricing details and edition comparison](https://www.g2.com/products/liveintent/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+20%3A02%3A48+-0500&secure%5Bsession_id%5D=946fbc20-48cc-4dd6-8518-f56abc04c694&secure%5Btoken%5D=0ef06989db6283a111a341e67582dc06fb0872a1b020ddcd8d0df658cad13594&format=llm_user) ## LiveIntent Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top LiveIntent Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,390 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (753 reviews) - [Brave](https://www.g2.com/products/brave/reviews) - 4.6/5.0 (517 reviews)