LiveIntent Reviews & Product Details

The platform provides access to in-email ad inventory with a variety of placement and targeting options. Review collected by and hosted on G2.com.

Inventory forecasting and reporting is weak. While the platform provides the access to the largest pool of email ad inventory, performance is often weak. Review collected by and hosted on G2.com.

The implementation was quite simply, added to over 30 email templates in just a few hours. The liveintent dashboard is also nice, easy to read and understand. Review collected by and hosted on G2.com.

Not really a downside per se, but they revenue you can expect to receive varies pretty drastically from their sales pitch. Review collected by and hosted on G2.com.

I found the overall dashboard of the app is really easy to operate. Moreover, with its great reporting system it helped me in generating a significant amount of incremental revenue. Review collected by and hosted on G2.com.

The customer service support system is very slow is less responsive. There is a bug in the setting up the campaigns. It will show a ready status even if all the boxes are not checked, Review collected by and hosted on G2.com.

It is a straight forward self serve platform that is easy to navigate through and easy to setup campaign goals and metrics to optimize any campaign. Review collected by and hosted on G2.com.

There is some lag time between uploading a file and being able to target the custom audience. Setting up a conversion pixel for the client to implement on their site was challenging. For CPA campaigns using the LI conversion can be some steps to implement correctly. Review collected by and hosted on G2.com.

The dashboard is easy to maneuver. Reporting is very details and delivered fairly quick. Review collected by and hosted on G2.com.

Support is slow and doesn’t seem to know what they’re talking about a lot of the time. Campaigns will show ready status even if all boxes aren’t checked. Review collected by and hosted on G2.com.

They monetize e-mail. There are not many players in the space. Review collected by and hosted on G2.com.

Hard to get service on my account. Reporting was inconsistent and did not match my expectations. Review collected by and hosted on G2.com.

It is very personalized, hits the target audince very well Review collected by and hosted on G2.com.

Nothing as such, everything is good as of now. Review collected by and hosted on G2.com.

How easy it is to grab the analytics (impressions/clicks/CTR) for each ad. Review collected by and hosted on G2.com.

Placement ID feature is hard to match in Marketo. Other ads may be pulled in for some unknown reason, when in the past we haven't had an issue with remnant ads. Review collected by and hosted on G2.com.

The fact that you can set up multiple strategies within a campaign Review collected by and hosted on G2.com.

The awkward wording of strategies v campaigns v IOs - it's not very cohesive to what's generally used in sales/ops Review collected by and hosted on G2.com.

Liveintent has a great product that has helped us generate significant incremental revenue Review collected by and hosted on G2.com.

Company is young and growing - lots of changing account reps Review collected by and hosted on G2.com.

Able to add in email lists for re-messaging

Setting up a campaign is pretty easy and only takes a few steps Review collected by and hosted on G2.com.

Unable to effectively push our 1st party data to the platform for audience targeted strategies

Lack of detailed audience inventory

Not wholly effective in being able to traffic all use cases for our operations

No easy way to determine inventory for O&O newsletters or the network Review collected by and hosted on G2.com.

• Great account management that gives good advice for running campaigns

• Robust options for targeting

• Efficiently hits CPAs; easy to measure these when using the right tracking links Review collected by and hosted on G2.com.

• It can take awhile to see the channel's efficiency

• Algorithm sometimes serves creatives in what seems like a disparate way; complete knowledge of how the algorithm works is somestimes fuzzy

• Accounts are managed – no option to self-manage (at least not yet) Review collected by and hosted on G2.com.

You don't pay for unopened emails like you do with most newsletter ad providers. They have a large set of premium publishers such as The New York Times, Washington Post, Tech Crunch, etc. The addition of 3rd party data allows for more precise targeting, and large format creatives increase the viewability and interaction rates with the brand. Live Intent has been successful across several clients and I would recommend it to others here. Review collected by and hosted on G2.com.

I honestly like everything they do. It would be great to have some custom executions or native article integration, but that's not their core offer. What they do, they do well Review collected by and hosted on G2.com.