# AppsFlyer vs Kochava Comparison --- ## AI Generated Summary - **G2 reviewers report** that AppsFlyer excels in providing a **comprehensive analytics** experience, with users praising its **user-friendly interface** that simplifies data interpretation. This is particularly beneficial for teams looking to gain insights without a steep learning curve. - **Users say** that Kochava offers a **clean and easy-to-understand dashboard** , making it accessible even for those who may not be technically inclined. This simplicity is a significant advantage for teams that prioritize ease of use in their analytics tools. - **According to verified reviews** , AppsFlyer is recognized for its **accurate and transparent attribution** , which builds trust in campaign data. Users appreciate the seamless integrations across multiple ad platforms, enhancing their ability to track performance effectively. - **Reviewers mention** that Kochava's **dedicated support** and hands-on approach from their team are standout features. Users have highlighted the responsiveness of the customer success team, which is crucial for businesses needing timely assistance and guidance. - **G2 reviewers indicate** that while AppsFlyer has a higher overall satisfaction score, Kochava shines in its ability to **accurately attribute performance across CTV devices** , a feature that few platforms handle well. This makes Kochava a strong contender for businesses focused on connected TV marketing. - **Users report** that AppsFlyer’s strong **privacy-first approach** is a significant advantage, ensuring compliance with data protection standards. This is increasingly important for businesses that prioritize user data security in their marketing strategies. | | AppsFlyer | Kochava | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | | **Total Reviews** | 739 | 136 | | **Largest Market Segment** | Mid-Market (43.1% of reviews) | Mid-Market (40.0% of reviews) | | **Entry Level Price** | No pricing available | Free Trial Per Month | --- ## Top Pros & Cons ### AppsFlyer Pros: - Analytics (26 reviews) - Features (24 reviews) Cons: - Expensive (16 reviews) - Data Inaccuracy (14 reviews) ### Kochava Pros: - Customer Support (6 reviews) - Attribution (5 reviews) Cons: - Poor UI (6 reviews) - Complex Features (5 reviews) --- ## Ratings Comparison | Rating | AppsFlyer | Kochava | |---|---|---| | **Meets Requirements** | 8.7 (476 reviews) | 8.2 (109 reviews) | | **Ease of Use** | 8.5 (621 reviews) | 7.4 (108 reviews) | | **Ease of Setup** | 8.0 (381 reviews) | 7.2 (60 reviews) | | **Ease of Admin** | 8.4 (191 reviews) | 7.7 (47 reviews) | | **Quality of Support** | 8.6 (450 reviews) | 8.6 (102 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (189 reviews) | 8.4 (48 reviews) | | **Product Direction (% positive)** | 9.3 (464 reviews) | 7.6 (104 reviews) | --- ## Pricing ### AppsFlyer #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Kochava #### Entry-Level Pricing Plan: MMP Services Price: Free Trial Per Month Description: Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services. Key Features: - Multi-Platform App Analytics for Mobile, CTV, Web & Beyond - Omnichannel Attribution for Paid & Owned Media - AI-Powered Ad Fraud Detection & Prevention [Browse all 3 editions](https://www.g2.com/products/kochava/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | 8.5/10 | 357 | | **Kochava** | 7.8/10 | 69 | #### User Identification | Feature | AppsFlyer | Kochava | |---|---|---| | **Demographics** | Feature Not Available | 7.3 (46 reviews) | | **User Segmentation** | 8.2 (270 reviews) | 7.9 (51 reviews) | | **Geolocation** | 8.2 (256 reviews) | 8.0 (48 reviews) | #### Tracking & Reporting | Feature | AppsFlyer | Kochava | |---|---|---| | **Custom Event Tracking** | 8.7 (298 reviews) | 8.4 (53 reviews) | | **Real-Time Insights** | 8.4 (286 reviews) | 7.9 (52 reviews) | | **Attribution** | 9.0 (318 reviews) | 8.2 (58 reviews) | | **Dashboard** | 8.4 (318 reviews) | 7.7 (58 reviews) | | **User Path Tracking** | 8.3 (272 reviews) | 7.4 (49 reviews) | | **User Activity History** | 8.2 (268 reviews) | 7.6 (43 reviews) | #### Metrics | Feature | AppsFlyer | Kochava | |---|---|---| | **Engagement** | 8.6 (233 reviews) | 8.0 (33 reviews) | | **Exit Tracking** | 8.4 (222 reviews) | 7.3 (30 reviews) | | **Retention** | 8.5 (230 reviews) | 7.6 (32 reviews) | | **Return** | 8.4 (220 reviews) | 7.8 (33 reviews) | | **Conversions** | 8.8 (249 reviews) | 8.4 (34 reviews) | ### Creative Management Platforms | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | N/A | N/A | | **Kochava** | N/A | N/A | #### Authoring Tools | Feature | AppsFlyer | Kochava | |---|---|---| | **Ad Templates** | Not enough data | Not enough data | | **HTML5 Authoring** | Not enough data | Not enough data | | **Automated Ad Creation** | Not enough data | Not enough data | | **Lanugage Translation** | Not enough data | Not enough data | #### Agentic AI - Creative Management Platforms | Feature | AppsFlyer | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Testing Tools | Feature | AppsFlyer | Kochava | |---|---|---| | **Dynamic Versioning** | Not enough data | Not enough data | | **A/B Testing ** | Not enough data | Not enough data | #### Publishing Tools | Feature | AppsFlyer | Kochava | |---|---|---| | **Demand Side Platform Built-in** | Not enough data | Not enough data | | **Demand Side Platform Integration** | Not enough data | Not enough data | | **Campaign Scheduling** | Not enough data | Not enough data | ### App Store Optimization | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | N/A | N/A | | **Kochava** | N/A | N/A | #### Optimization | Feature | AppsFlyer | Kochava | |---|---|---| | **Icon Testing** | Not enough data | Not enough data | | **Screenshot Testing** | Not enough data | Not enough data | | **App Store Page Design & Preview** | Not enough data | Not enough data | | **Keyword Tools** | Not enough data | Not enough data | | **Reviews & Ratings** | Not enough data | Not enough data | | **Keyword Localization** | Not enough data | Not enough data | | **Conversion Rate Benchmarks** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | AppsFlyer | Kochava | |---|---|---| | **Reports and Dashboards** | Not enough data | Not enough data | | **Traffic Source Reporting** | Not enough data | Not enough data | | **Featured App Alerts** | Not enough data | Not enough data | | **Alert Delivery** | Not enough data | Not enough data | #### Competition Monitoring | Feature | AppsFlyer | Kochava | |---|---|---| | **Timeline** | Not enough data | Not enough data | | **Store Performance** | Not enough data | Not enough data | | **Financial Analysis** | Not enough data | Not enough data | | **Category Ranking** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | AppsFlyer | Kochava | |---|---|---| | **Integrations** | Not enough data | Not enough data | | **Organic Keyword Protection** | Not enough data | Not enough data | | **App Suggestions** | Not enough data | Not enough data | #### Agentic AI - App Store Optimization | Feature | AppsFlyer | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Click Fraud | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | 8.3/10 | 94 | | **Kochava** | N/A | N/A | #### Trading | Feature | AppsFlyer | Kochava | |---|---|---| | **Keyword Tracking** | 8.3 (60 reviews) | Not enough data | | **Refund Management** | 7.9 (58 reviews) | Not enough data | | **Integrations** | 9.0 (74 reviews) | Not enough data | #### Threat Detection | Feature | AppsFlyer | Kochava | |---|---|---| | **Account Alerts** | 8.6 (68 reviews) | Not enough data | | **Threat Detection** | 8.4 (67 reviews) | Not enough data | | **IP Address Monitoring** | 8.2 (61 reviews) | Not enough data | | **Rules** | 8.4 (66 reviews) | Not enough data | #### Blocking | Feature | AppsFlyer | Kochava | |---|---|---| | **Manual IP Blocking** | 8.0 (58 reviews) | Not enough data | | **Automated IP Blocking** | 8.3 (62 reviews) | Not enough data | | **Cross-Campaign Blocking** | 8.1 (60 reviews) | Not enough data | #### Agentic AI - Click Fraud | Feature | AppsFlyer | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Attribution | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | 8.3/10 | 243 | | **Kochava** | 6.8/10 | 62 | #### Platform Basics | Feature | AppsFlyer | Kochava | |---|---|---| | **Attribution Windows** | 9.0 (210 reviews) | 8.1 (54 reviews) | | **Retargeting Attribution** | 8.7 (195 reviews) | 8.0 (42 reviews) | | **Validation Rules** | 8.5 (174 reviews) | 7.6 (46 reviews) | | **Cross-platform attribution** | 8.6 (179 reviews) | 7.7 (52 reviews) | | **Fraud Detection** | 8.5 (169 reviews) | 7.4 (45 reviews) | | **Post-Fraud Attribution** | 8.4 (166 reviews) | 7.2 (45 reviews) | #### Platform Data | Feature | AppsFlyer | Kochava | |---|---|---| | **Uninstall Metrics** | 8.0 (180 reviews) | 7.7 (44 reviews) | | **Retention Metrics** | 8.5 (194 reviews) | 8.0 (49 reviews) | | **Analytics Dashboard** | 8.5 (216 reviews) | 8.0 (53 reviews) | | **Cross-channel insights** | 8.3 (180 reviews) | 7.4 (43 reviews) | | **Custom Dashboards** | 8.4 (193 reviews) | 7.4 (46 reviews) | | **Data Segmentation** | 8.5 (184 reviews) | 7.6 (44 reviews) | #### Agentic AI - Value Selling Tools | Feature | AppsFlyer | Kochava | |---|---|---| | **Autonomous Task Execution** | 7.7 (8 reviews) | 6.0 (5 reviews) | | **Cross-system Integration** | 7.5 (8 reviews) | 5.3 (5 reviews) | | **Adaptive Learning** | 7.9 (7 reviews) | 6.0 (5 reviews) | | **Natural Language Interaction** | 8.1 (7 reviews) | 3.7 (5 reviews) | | **Proactive Assistance** | 7.9 (8 reviews) | 4.0 (5 reviews) | | **Decision Making** | 8.1 (9 reviews) | 5.0 (6 reviews) | ### Data Clean Room | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | 8.9/10 | 19 | | **Kochava** | N/A | N/A | #### Centralized computation | Feature | AppsFlyer | Kochava | |---|---|---| | **Centralized Computation** | 8.8 (18 reviews) | Not enough data | #### Localized computation | Feature | AppsFlyer | Kochava | |---|---|---| | **Localized computation** | 9.0 (18 reviews) | Not enough data | ### Connected TV (CTV) Advertising Platforms | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | N/A | N/A | | **Kochava** | N/A | N/A | #### Platform - Connected TV (CTV) Advertising Platforms | Feature | AppsFlyer | Kochava | |---|---|---| | **Personalized Segmentation** | Not enough data | Not enough data | | **Ad Serving ** | Not enough data | Not enough data | | **Streaming Capabilites** | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | #### Campaign Management - Connected TV (CTV) Advertising Platforms | Feature | AppsFlyer | Kochava | |---|---|---| | **Creative Assets** | Not enough data | Not enough data | | **Campaign Dashboard** | Not enough data | Not enough data | #### Agentic AI - Connected TV (CTV) Advertising Platforms | Feature | AppsFlyer | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | N/A | N/A | | **Kochava** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | AppsFlyer | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | 8.1/10 | 249 | | **Kochava** | 6.8/10 | 60 | #### Analysis | Feature | AppsFlyer | Kochava | |---|---|---| | **Application Attribution** | 9.0 (212 reviews) | 8.3 (53 reviews) | | **Campaign Analysis** | 8.8 (219 reviews) ✓ Verified | 8.1 (53 reviews) ✓ Verified | | **Uninstall Tracking** | 8.1 (164 reviews) | 6.8 (46 reviews) | | **Custom Dashboards** | 8.4 (181 reviews) | 7.0 (47 reviews) | #### Campaigns | Feature | AppsFlyer | Kochava | |---|---|---| | **Proximity Marketing** | Feature Not Available | 7.2 (38 reviews) ✓ Verified | | **Push Notifications** | 7.7 (118 reviews) | 5.9 (35 reviews) ✓ Verified | | **Bulk SMS** | 7.0 (101 reviews) | 5.7 (34 reviews) | | **Two-Way Text Messaging** | 7.1 (97 reviews) | Feature Not Available | | **Email Campaigns** | 7.7 (109 reviews) | 5.8 (24 reviews) | | **Audience Segmentation** | 8.6 (142 reviews) | 7.2 (39 reviews) | #### Engagement | Feature | AppsFlyer | Kochava | |---|---|---| | **Coupons and Promotions** | 7.8 (112 reviews) | 5.2 (33 reviews) | #### Platform | Feature | AppsFlyer | Kochava | |---|---|---| | **Optimization** | 8.6 (174 reviews) | 7.4 (47 reviews) | | **Integrations - Mobile Marketing** | 8.7 (185 reviews) ✓ Verified | 7.6 (42 reviews) ✓ Verified | | **Internationalization** | 8.3 (125 reviews) | 6.2 (34 reviews) | #### Agentic AI - Mobile Marketing | Feature | AppsFlyer | Kochava | |---|---|---| | **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | | **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | | **Cross-system Integration** | 8.0 (10 reviews) | Not enough data | | **Adaptive Learning** | 7.8 (10 reviews) | Not enough data | | **Proactive Assistance** | 8.2 (11 reviews) | Not enough data | | **Decision Making** | 8.3 (11 reviews) | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | N/A | N/A | | **Kochava** | 9.0/10 | 6 | #### Marketing Operations | Feature | AppsFlyer | Kochava | |---|---|---| | **ROI Tracking** | Not enough data | Not enough data | | **Data Collection** | Not enough data | Not enough data | | **Customer Insights** | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | | **Spend Management** | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | #### Campaign Activity | Feature | AppsFlyer | Kochava | |---|---|---| | **Campaign Insights** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | 9.0 (5 reviews) | | **Campaign Stickiness** | Not enough data | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | AppsFlyer | Kochava | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Smart Link | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | 8.9/10 | 12 | | **Kochava** | N/A | N/A | #### Audience Targeting | Feature | AppsFlyer | Kochava | |---|---|---| | **Geographic Targeting** | 8.7 (10 reviews) | Not enough data | | **Device/OS Targeting** | 8.7 (10 reviews) | Not enough data | | **Retargeting** | 9.1 (11 reviews) | Not enough data | #### Analytics | Feature | AppsFlyer | Kochava | |---|---|---| | **Digital Analytics** | 9.5 (10 reviews) | Not enough data | | **Attribution** | 9.5 (10 reviews) | Not enough data | | **Data Sharing and Exporting** | 9.3 (10 reviews) | Not enough data | #### Agentic AI - Business Continuity Management | Feature | AppsFlyer | Kochava | |---|---|---| | **Multi-step Planning** | 8.1 (7 reviews) | Not enough data | | **Adaptive Learning** | 8.1 (7 reviews) | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | 8.5/10 | 267 | | **Kochava** | 7.8/10 | 36 | #### Metrics | Feature | AppsFlyer | Kochava | |---|---|---| | **Engagement** | 8.6 (233 reviews) | 8.0 (33 reviews) | | **Exit Tracking** | 8.4 (222 reviews) | 7.3 (30 reviews) | | **Retention** | 8.5 (230 reviews) | 7.6 (32 reviews) | | **Return** | 8.4 (220 reviews) | 7.8 (33 reviews) | | **Conversions** | 8.8 (249 reviews) | 8.4 (34 reviews) | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **AppsFlyer** | 8.3/10 | 215 | | **Kochava** | 7.4/10 | 49 | #### Variation Testing | Feature | AppsFlyer | Kochava | |---|---|---| | **A/B Testing** | 8.0 (129 reviews) | 6.3 (25 reviews) | | **WYSIWYG Editor** | 7.5 (109 reviews) | Feature Not Available | | **Conversion Goal** | Feature Not Available | 7.1 (32 reviews) | | **Percentage of Traffic** | 8.4 (136 reviews) | 7.7 (28 reviews) | | **Confidence Level** | Feature Not Available | 7.9 (30 reviews) | | **Multivariant Testing** | 7.9 (115 reviews) | 7.4 (24 reviews) | #### Reporting | Feature | AppsFlyer | Kochava | |---|---|---| | **Segmentation** | 8.3 (165 reviews) | 7.5 (32 reviews) | | **Reports and Dashboards** | 8.5 (192 reviews) | 7.2 (39 reviews) | #### Personalization | Feature | AppsFlyer | Kochava | |---|---|---| | **Standard Targeting** | 8.3 (141 reviews) | 7.4 (30 reviews) | | **Custom Targeting** | 8.5 (143 reviews) | 7.2 (29 reviews) | | **Data Segmentation** | 8.7 (140 reviews) | 7.7 (29 reviews) | #### Administration | Feature | AppsFlyer | Kochava | |---|---|---| | **API / Integrations** | 8.4 (164 reviews) | 7.7 (34 reviews) | | **QA Testing** | 7.9 (133 reviews) | 7.0 (29 reviews) | | **Performance and Reliability** | 8.7 (176 reviews) | 7.9 (39 reviews) | | **User, Role, and Access Management** | 8.9 (173 reviews) | 7.7 (36 reviews) | --- ## Categories **Shared Categories (6):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Smart Link Software](https://www.g2.com/categories/smart-link) **Unique to AppsFlyer (2):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Unique to Kochava (4):** [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | AppsFlyer | Kochava | |---|---|---| | **Small-Business** | 27.9% | 28.5% | | **Mid-Market** | 43.1% | 40.0% | | **Enterprise** | 29.0% | 31.5% | ### By Industry #### AppsFlyer - **Marketing and Advertising:** 16.1% - **Financial Services:** 16.0% - **Retail:** 6.7% - **Information Technology and Services:** 4.9% - **Computer Games:** 4.1% - **Entertainment:** 3.7% - **Food & Beverages:** 3.6% - **Computer Software:** 3.3% - **Banking:** 3.0% - **Health, Wellness and Fitness:** 2.7% - **Other:** 35.9% #### Kochava - **Marketing and Advertising:** 29.7% - **Entertainment:** 14.1% - **Financial Services:** 7.8% - **Food & Beverages:** 6.3% - **Information Technology and Services:** 4.7% - **Health, Wellness and Fitness:** 3.1% - **Broadcast Media:** 3.1% - **Internet:** 2.3% - **Leisure, Travel & Tourism:** 2.3% - **Consumer Services:** 2.3% - **Other:** 24.2% --- ## Alternatives ### Alternatives to AppsFlyer - [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (713 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews) - [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (454 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6834 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2914 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) ### Alternatives to Kochava - [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (713 reviews) - [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews) - [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (454 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6834 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2914 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1682 reviews) --- ## Top Discussions ### AppsFlyer - Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments > **Top comment:** "It's free." - Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 2 comments, 1 upvote > **Top comment:** "Nothing, Complete useless." - Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..." - Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source. If you have more..." - Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote > **Top comment:** "Hi Gaston, Great question, there are many reasons for discrepancies, here are a few related articles:..." ### Kochava - Title: [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) — 1 comment *(includes official response)* > **Top comment:** "A mobile attribution platform, also often called a mobile measurement partner (MMP), is an independent, third-party platform that tracks, organizes, and..." - Title: [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) — 1 comment *(includes official response)* > **Top comment:** "As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on..." - Title: [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) — 1 comment *(includes official response)* > **Top comment:** "A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava..." - Title: [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) — 1 comment *(includes official response)* > **Top comment:** "Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appsflyer-vs-kochava)