Singular Reviews & Product Details

1. It makes life easier for marketers by helping solve attribution challenges, especially in this digital age when the customer journey includes multiple touchpoints.

2. The support provided by the Singular team during onboarding and integration is seamless, and the process is easy to follow.

3. The dashboard UI/UX is straightforward and user-friendly. The ability to create customized reports helps drill down into the data as required. Review collected by and hosted on G2.com.

1. The platform should let users create custom metrics based on their specific business requirements, instead of having to reach out to the Singular team to have this set up.

2. There is occasional slowness when handling large datasets especially when having to download event & conversion export logs of long time duration Review collected by and hosted on G2.com.

What I value most is the human support. Beyond the platform itself—which provides great solutions and is an essential part of the product—the opportunity to work with people who are always willing to help is, in my opinion, its biggest differentiator. That level of partnership and responsiveness is what truly adds value. Review collected by and hosted on G2.com.

If I had to mention one thing, I'd love to see more flexibility in the charting options—for example, being able to combine bar and line charts in the same visualization.

That said, I've been using Singular for less than a month, so I'm still exploring the platform. I don't think I've used it long enough to give a comprehensive assessment of what I dislike, and I'm sure there are many features I haven't discovered yet. Review collected by and hosted on G2.com.

Singular gives us a single place to track cost, installs, and revenue across our ad networks. With the reporting API and the Singular MCP, we can pull that data directly into our own weekly channel report and pacing sheet, which keeps everything in sync. As a result, we no longer have to manually export dashboards every week. Review collected by and hosted on G2.com.

We experienced network discrepancies occurred during initial setup. After we moved Meta to Singular, Meta-reported ROAS fell from about. The root cause was that Advanced Mobile Measurement wasn’t signed. It took about 2 weeks to identify, and it wasn’t flagged in our onboarding audit.

My suggestion would be to add a clear pre-migration checklist for Meta as part of the onboarding audit covering AMM, ATT, and SDK. It would also help to publish expected variance ranges per network, so teams know what level of discrepancy is considered normal versus something that needs deeper investigation. Review collected by and hosted on G2.com.

One source of truth for all our UA channels. Cost connectors, creative-level reporting and ROAS by cohort save us hours every week, and the support team is always quick to help.Singular gives our UA team a single source of truth for paid acquisition across every channel we run. For our rewarded apps we buy on networks like AppLovin, Mintegral, Meta and several DSPs, and Singular brings spend, installs, attribution and revenue together in one place so we can compare ROAS and cohort performance side by side without stitching spreadsheets together. The data connectors pull cost data automatically, which saves me hours every week, and the reporting builder makes it easy to slice by source, campaign, country and creative. Creative-level reporting is especially valuable because it lets us quickly spot winning concepts and scale them. The fraud protection, Singular Links and postback setup are reliable, and the API and integrations make it easy to push data into our BI tools and internal models. On top of that, the team is always responsive and willing to help until all questions are resolved. Overall it has made our decision making faster and much more confident.The team is always responsive and willing to help until all questions are resolved.Singular gives our UA team a single source of truth for paid acquisition across every channel we run. For our rewarded apps we buy on networks like AppLovin, Mintegral, Meta and several DSPs, and Singular brings spend, installs, attribution and revenue together in one place so we can compare ROAS and cohort performance side by side without stitching spreadsheets together. The data connectors pull cost data automatically, which saves me hours every week, and the reporting builder makes it easy to slice by source, campaign, country and creative. Creative-level reporting is especially valuable because it lets us quickly spot winning concepts and scale them. The fraud protection, Singular Links and SKAN/postback setup are reliable, and the API and integrations make it easy to push data into our BI tools and internal models. Overall it has made our decision making faster and much more confident. Review collected by and hosted on G2.com.

Honestly very little. With so many reporting options there is a short learning curve at first, but support and documentation make it easy to get up to speed.It would be great to focus even more on the MCP functionalities rather than the internal AI assistant. Review collected by and hosted on G2.com.

The Singular account managers are the best in the business! They are helping us with our MMP migration and have been very proactive with the transition plan. They helped us create a timeline, fill out a detailed tracker, and have managed expectations throughout the process. They become part of your team and we feel very fortunate to have their help! Review collected by and hosted on G2.com.

I've had no major issues with Singular thus far. We have had data issues here and there, but we've felt they've always prioritized fixing these issues and giving us a post-mortem. Review collected by and hosted on G2.com.

1/ Quick to adopt changes across the industry, ecosystem, ad tech, and ad products, etc. (e.g., SKAN, Meta AEM/AMM, Google ICM, etc.).

2/ Account support — Monique is one of the best CSMs I’ve worked with: knowledgeable, responsive, professional, and always on top of things.

3/ Strong at listening to customer needs — for example, improving visibility for MTA (multi-touch attribution), etc. Review collected by and hosted on G2.com.

Not having the ability to change inactivity period on tracker level for SANs that support re-engagement. Review collected by and hosted on G2.com.

What I love most about Singular is the way it builds true partnerships, and the partnership with Mercado Bitcoin is a great example of this. Singular doesn't just act as a supplier but as part of the team: it understands the business, gets involved in the challenges, and genuinely cares about the results.

The Singular team combines technical excellence with great proximity and transparency. Communication is fluid, deliveries are of high quality, and there is always openness to exchange ideas, adjust routes, and seek the best solution together. In a market as dynamic and demanding as crypto and digital assets, having an agile, reliable, and committed partner makes all the difference.

Moreover, the people are amazing: talented, collaborative, and always willing to go the extra mile. You can feel that everyone is committed to the project. It's a partnership that generates real value, strengthens the team, and helps us grow. I am very grateful to be part of it! Review collected by and hosted on G2.com.

Honestly, it's hard to point out something I don't like about Singular. Review collected by and hosted on G2.com.

Deep technical expertise and broad integrations. Their support is very strong and they are willing to do work to help us get to the best practice for a complicated business. They are starting to rollout new AI features to help better understand creative performance. Review collected by and hosted on G2.com.

The UI for creating dashboards is good for basic things but a little clunky for more complicated things. I end up exporting data more than I would like. Maintenance of our own data can be difficult (some of this is on us) but tools to evaluate different network events to maintain parity would be very helpful. Review collected by and hosted on G2.com.

Singular is super useful because it brings all our marketing data into one place. It makes it really easy to track performance across different channels and quickly see what’s working and what’s not.

I especially like the flexible reporting and the ability to compare campaigns and ROAS without a lot of manual work. It saves a lot of time and helps us make faster decisions. Review collected by and hosted on G2.com.

Sometimes the platform can be a bit slow, especially when working with larger datasets or more detailed reports. It can slow down the workflow when you need quick insights.

Also, some advanced features like creative analytics require additional upgrades, which can be a downside if you want everything in one place without extra costs. Review collected by and hosted on G2.com.

Fast customer support and a helpful team. The platform is easy to use, and they’re usually quick to apply feedback. Review collected by and hosted on G2.com.

Compared to Appsflyer, I’ve seen technical gaps and some incompetence in certain areas of the work. For example, the audience list sharing options and lookback windows feel limited, and there are also shortcomings around retargeting measurement and the available incrementality testing options. Also, Singular's clients being non-gaming mostly (I suppose) it makes it harder to rely on them in terms of benchmarking Review collected by and hosted on G2.com.