AppNext offers mobile monetization and app distribution solutions.

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AppNext review by Marie K.
Marie K.
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"Great scale, poor creatives"

What do you like best?

Appnext has vast reach across the globe. They have helped us scale campaigns for app downloads.

Its a self serve platform, meaning you can start to get clicks and installs fairly fast.

Its extremely easy to use.

What do you dislike?

Appnext offers a "standard template" as creatives that is not enticing for the potential clicker. In a world where the creatives are more and more important every time, Appnext does not offer a good product on that side of the business.

Recommendations to others considering the product

Appnext has a lot of scale and has been evolving its offerings and its product on the last few years. However, until they improve the creatives they have on the platfrom is unlikely I can recommend them.

What business problems are you solving with the product? What benefits have you realized?

Appnext has been a good partner for us and it helped us grow our reach on different geos across the globe. However, their Moments product that mimics a retargeting campaign has not yielded good results for us.

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AppNext review by Gabriela B.
Gabriela B.
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Review Source

"Boost your app download volumes"

What do you like best?

Appnext has been on the mobile space almost since it started. They have enormous reach and volume across the globe and they are have tremendous coverage of tier 1 countries.

What do you dislike?

Their targeting options are limited. You dont get to granularly choose a lot of variables. Also, they dont track creatives impression which is a really bad practice when you want to optimize.

Recommendations to others considering the product

I have been working with Appnext for the last 4+ years. They are trying to evolve the product to improve their targetting capabilities. I would wait and see if they manage to pull it off before working with them.

What business problems are you solving with the product? What benefits have you realized?

With Appnext I am able to increase my reach and deliver results on my campaigns in order to increase the downloads I can get for my app.

What App Monetization solution do you use?

Thanks for letting us know!

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