Appnext Reviews & Product Details

Name: Appnext
Rating: 3.8 (2 reviews)

Appnext is the largest independent app discovery platform, offering the only recommendation engine on the market, encompassing both in-app and on-device discovery. Appnext discovery platform powers 6.5B daily app recommendations via 20+ interactions along users’ daily mobile journey. Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a discovery experience in over 10,000 mobile touchpoints, utilizing its ‘Timeline’ technology that predicts the app users are likely to use next. Appnext’s recommendations are helping app marketers reach more engaged users and get their apps discovered, used and re-used.

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Appnext

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Overview by

Orit Sharon

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Marie K.

Business Development

Small-Business (50 or fewer emp.)

4/15/2019

"Great scale, poor creatives"

3.5/5

What do you like best about Appnext?

Appnext has vast reach across the globe. They have helped us scale campaigns for app downloads. Its a self serve platform, meaning you can start to get clicks and installs fairly fast. Its extremely easy to use. Review collected by and hosted on G2.com.

What do you dislike about Appnext?

Appnext offers a "standard template" as creatives that is not enticing for the potential clicker. In a world where the creatives are more and more important every time, Appnext does not offer a good product on that side of the business. Review collected by and hosted on G2.com.

Recommendations to others considering Appnext:

Appnext has a lot of scale and has been evolving its offerings and its product on the last few years. However, until they improve the creatives they have on the platform, it is unlikely I can recommend them. Review collected by and hosted on G2.com.

What problems is Appnext solving and how is that benefiting you?

Appnext has been a good partner for us and it helped us grow our reach on different geos across the globe. However, their Moments product that mimics a retargeting campaign has not yielded good results for us. Review collected by and hosted on G2.com.

Gabriela B.

Sales Specialist

Enterprise (> 1000 emp.)

2/15/2019

"Boost your app download volumes"

4/5

What do you like best about Appnext?

Appnext has been on the mobile space almost since it started. They have enormous reach and volume across the globe and they are have tremendous coverage of tier 1 countries. Review collected by and hosted on G2.com.

What do you dislike about Appnext?

Their targeting options are limited. You dont get to granularly choose a lot of variables. Also, they dont track creatives impression which is a really bad practice when you want to optimize. Review collected by and hosted on G2.com.

Recommendations to others considering Appnext:

I have been working with Appnext for the last 4+ years. They are trying to evolve the product to improve their targetting capabilities. I would wait and see if they manage to pull it off before working with them. Review collected by and hosted on G2.com.

What problems is Appnext solving and how is that benefiting you?

With Appnext I am able to increase my reach and deliver results on my campaigns in order to increase the downloads I can get for my app. Review collected by and hosted on G2.com.