Compare Branch and Kochava 
At a Glance
Market Segments
Small-Business (41.8% of reviews)
Mid-Market (40.0% of reviews)
Entry-Level Pricing
Contact Us
Free Trial Per Month
Branch
Star Rating
(451)4.4 out of 5
Market Segments
Small-Business (41.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansKochava
Star Rating
(136)4.1 out of 5
Market Segments
Mid-Market (40.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansBranch vs Kochava
When assessing the two solutions, reviewers found Branch easier to use, set up, and administer. Reviewers also preferred doing business with Branch overall.
- Reviewers felt that Branch meets the needs of their business better than Kochava.
- When comparing quality of ongoing product support, reviewers felt that Kochava is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Branch over Kochava.
Pricing
Entry-Level Pricing
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Kochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
Branch
Free Trial is available
Kochava
Free Trial is available
Ratings
Meets Requirements
8.5
352
8.2
109
Ease of Use
8.4
356
7.4
108
Ease of Setup
7.9
187
7.2
60
Ease of Admin
8.5
172
7.7
47
Quality of Support
8.1
336
8.6
102
Has the product been a good partner in doing business?
8.5
171
8.4
48
Product Direction (% positive)
8.5
334
7.6
104
Features by Category
User Identification
7.4
117
7.3
46
7.8
149
7.9
51
7.8
115
8.0
48
Tracking & Reporting
8.2
163
8.4
53
8.1
157
7.9
52
8.7
165
8.2
58
8.0
166
7.7
58
7.8
150
7.4
49
7.4
149
7.6
43
Metrics
8.2
139
8.0
33
7.6
127
7.3
30
8.1
132
7.6
32
8.1
130
7.8
33
8.6
147
8.4
34
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
173
8.1
54
8.0
166
8.0
42
7.8
142
7.6
46
8.3
164
7.7
52
7.0
143
7.4
45
6.8
137
7.2
45
Platform Data
Feature Not Available
7.7
44
7.6
154
8.0
49
7.8
177
8.0
53
7.8
159
7.4
43
7.5
158
7.4
46
7.5
157
7.6
44
Agentic AI - Value Selling Tools
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
3.7
5
Not enough data
4.0
5
Not enough data
5.0
6
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
184
8.3
53
8.4
187
|
Verified
8.1
53
|
Verified
Feature Not Available
6.8
46
7.6
148
7.0
47
Campaigns
7.6
135
|
Verified
7.2
38
|
Verified
7.0
122
5.9
35
|
Verified
6.6
105
5.7
34
6.2
98
Feature Not Available
7.2
117
5.8
24
7.4
130
7.2
39
Engagement
6.8
110
5.2
33
Platform
8.2
157
7.4
47
8.4
164
|
Verified
7.6
42
|
Verified
7.0
110
6.2
34
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.2
139
8.0
33
7.6
127
7.3
30
8.1
132
7.6
32
8.1
130
7.8
33
8.6
147
8.4
34
Variation Testing
Not enough data
6.3
25
Not enough data
Feature Not Available
Not enough data
7.1
32
Not enough data
7.7
28
Not enough data
7.9
30
Not enough data
7.4
24
Reporting
Not enough data
7.5
32
Not enough data
7.2
39
Personalization
Not enough data
7.4
30
Not enough data
7.2
29
Not enough data
7.7
29
Administration
Not enough data
7.7
34
Not enough data
7.0
29
Not enough data
7.9
39
Not enough data
7.7
36
Categories
Categories
Shared Categories
Branch and Kochava are categorized as Mobile App Analytics, Mobile Marketing, and Mobile Attribution
Unique Categories
Branch has no unique categories
Kochava is categorized as Mobile App Optimization, App Store Optimization, Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, Click Fraud, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.6%
Marketing and Advertising
10.3%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.7%
Other
56.6%
Marketing and Advertising
29.7%
Entertainment
14.1%
Financial Services
7.8%
Food & Beverages
6.3%
Information Technology and Services
4.7%
Other
37.5%
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
What is mobile attribution platform?
1 Comment
Official Response from Kochava
A mobile attribution platform, also often called a mobile measurement partner (MMP), is an independent, third-party platform that tracks, organizes, and...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
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