Introducing G2.ai, the future of software buying.Try now
Compare Branch and Kochava 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
TextUs
Visit Website
At a Glance
Market Segments
Small-Business (42.0% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
Contact Us
Free Trial Per Month
Branch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansKochava
Star Rating
(129)4.1 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Branch excels in cross-platform attribution with a score of 8.3, while Kochava lags behind at 7.5. Reviewers mention that Branch's ability to track user journeys across different devices is a significant advantage for marketers.
- Reviewers mention that Branch's custom event tracking feature, rated at 8.3, allows for more tailored analytics compared to Kochava's equivalent, which also scores 8.3 but lacks the same level of user customization. Users say this flexibility in Branch helps them better understand user interactions.
- G2 users highlight that Branch's real-time insights feature, rated at 8.1, provides timely data that enhances decision-making, whereas Kochava's score of 7.7 indicates a slower reporting process. Users report that this immediacy in Branch is crucial for optimizing campaigns on the fly.
- Users on G2 mention that Branch's dashboard functionality, rated at 8.1, is more intuitive and user-friendly compared to Kochava's 7.5. Reviewers say that the visual representation of data in Branch makes it easier to derive insights quickly.
- Reviewers mention that Kochava shines in quality of support, scoring 8.5 compared to Branch's 8.1. Users report that Kochava's customer service is responsive and helpful, which can be a deciding factor for businesses needing reliable assistance.
- Users say that Branch's user segmentation capabilities, both rated at 7.8, are more effective in practice, with reviewers noting that Branch allows for more granular targeting options that enhance marketing efforts, while Kochava's segmentation feels more generic.
Pricing
Entry-Level Pricing
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Kochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
Branch
Free Trial is available
Kochava
Free Trial is available
Ratings
Meets Requirements
8.5
350
8.2
105
Ease of Use
8.4
354
7.3
104
Ease of Setup
7.9
185
7.2
56
Ease of Admin
8.5
171
7.7
45
Quality of Support
8.1
334
8.6
99
Has the product been a good partner in doing business?
8.5
170
8.4
46
Product Direction (% positive)
8.5
332
7.6
100
Features by Category
User Identification
7.4
117
7.3
46
7.8
149
7.9
51
7.8
115
8.0
48
Tracking & Reporting
8.2
163
8.4
53
8.1
157
7.9
52
8.7
165
8.2
58
8.1
165
7.7
58
7.8
150
7.4
49
7.4
149
7.6
43
Metrics
8.2
139
8.0
33
7.6
127
7.3
30
8.1
132
7.6
32
8.1
130
7.8
32
8.6
147
8.4
34
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
173
8.1
53
8.0
166
8.0
42
7.8
142
7.6
46
8.3
164
7.7
51
7.0
143
7.4
45
6.8
137
7.2
45
Platform Data
Feature Not Available
7.7
44
7.6
154
8.0
48
7.8
177
7.9
52
7.8
159
7.4
43
7.5
158
7.4
46
7.5
157
7.6
44
Agentic AI - Value Selling Tools
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
3.7
5
Not enough data
4.0
5
Not enough data
4.0
5
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
183
8.3
53
8.4
186
|
Verified
8.1
53
|
Verified
Feature Not Available
6.8
46
7.6
148
7.0
47
Campaigns
7.6
135
|
Verified
7.2
38
|
Verified
7.0
121
5.9
35
|
Verified
6.6
105
5.7
34
6.2
98
Feature Not Available
7.2
116
5.8
24
7.4
130
7.2
39
Engagement
6.8
110
5.2
33
Platform
8.2
157
7.4
47
8.4
164
|
Verified
7.6
42
|
Verified
7.0
110
6.2
34
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.2
139
8.0
33
7.6
127
7.3
30
8.1
132
7.6
32
8.1
130
7.8
32
8.6
147
8.4
34
Variation Testing
Not enough data
6.2
24
Not enough data
Feature Not Available
Not enough data
7.0
31
Not enough data
7.6
27
Not enough data
7.9
29
Not enough data
7.2
23
Reporting
Not enough data
7.4
31
Not enough data
7.0
36
Personalization
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.7
29
Administration
Not enough data
7.6
32
Not enough data
6.9
27
Not enough data
7.9
38
Not enough data
7.7
36
Categories
Categories
Shared Categories
Branch and Kochava are categorized as Mobile App Analytics, Mobile Marketing, and Mobile Attribution
Unique Categories
Branch has no unique categories
Kochava is categorized as Mobile App Optimization, App Store Optimization, Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, Click Fraud, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Marketing and Advertising
29.8%
Entertainment
12.9%
Financial Services
8.1%
Food & Beverages
6.5%
Information Technology and Services
4.0%
Other
38.7%
Discussions
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
What does kochava mean?
1 Comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
