# Best Cross-Channel Advertising Software *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Cross-channel advertising software enables businesses to plan, manage, and optimize paid advertising campaigns across three or more digital channels, including search, display, mobile, social, and video, through a single platform, giving marketers access to a wider variety of audiences and the unique benefits of each channel. ### Core Capabilities of Cross-Channel Advertising Software To qualify for inclusion in the Cross-Channel Advertising category, a product must: - Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video - Offer features for uploading or creating online advertisements - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics including reach, conversions, and ROAS ### Common Use Cases for Cross-Channel Advertising Software In-house marketing teams and advertising agencies use cross-channel advertising software to diversify and unify their digital advertising strategies. Common use cases include: - Running coordinated campaigns across search, social, and display from a single management interface - Buying ads in real time via integrated demand-side platform (DSP) capabilities - Tracking and reporting unified ROAS and conversion metrics across all active channels ### How Cross-Channel Advertising Software Differs from Other Tools Cross-channel advertising platforms consolidate what individual channel tools handle separately, including [paid search](https://www.g2.com/categories/paid-search-advertising), [display](https://www.g2.com/categories/display-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), and [video advertising](https://www.g2.com/categories/video-advertising), into a unified workflow. They may also integrate with a [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) for programmatic ad buying, and connect with [supply-side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp) and [app monetization platforms](https://www.g2.com/categories/app-monetization-platforms) used by publishers. ### Insights from G2 on Cross-Channel Advertising Software Based on category trends on G2, unified campaign management and cross-channel performance reporting stand out as standout capabilities. Improved advertising efficiency and reduced overhead from managing multiple channel-specific tools stand out as primary benefits of adoption. ## Top Cross-Channel Advertising Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) | 4.1/5.0 (177 reviews) | Real-time audience activation across paid channels | "[Powerful Micro-Targeting and Unified Customer Profiles](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)" | | 2 | [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5.0 (1,392 reviews) | Meta-native cross-channel audience targeting and campaign execution | "[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)" | | 3 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (863 reviews) | Full-funnel programmatic buying with white-glove support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" | | 4 | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5.0 (760 reviews) | Unified CDP-driven omnichannel campaign activation | "[Intuitive and Robust Tool for Marketing Automation](https://www.g2.com/survey_responses/bloomreach-review-9247103)" | | 5 | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5.0 (426 reviews) | Omnichannel media buying with unified billing reconciliation | "[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)" | | 6 | [LocaliQ](https://www.g2.com/products/localiq/reviews) | 4.5/5.0 (1,048 reviews) | Managed cross-channel advertising with dedicated lead tracking | "[LocaliQ Boosted Our Visibility with Targeted Marketing and Powerful Analytics](https://www.g2.com/survey_responses/localiq-review-12467228)" | | 7 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (755 reviews) | Cross-channel retargeting with CRM-synced audiences | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" | | 8 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | CRM-synced account-based display advertising | "[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)" | | 9 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (170 reviews) | Omnichannel programmatic buying with AI-driven cross-channel optimization | "[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)" | | 10 | [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) | 4.5/5.0 (522 reviews) | White-label cross-channel campaign fulfillment and reporting | "[Excellent Value, Easy to Use, and AI That Keeps Getting Better](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12695901)" | ## How Many Cross-Channel Advertising Software Products Does G2 Track? **Total Products under this Category:** 186 ### Category Stats (Jun 2026) - **Average Rating**: 4.31/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: El Toro Ad Tech (+1.29%) - Among all products in this category, El Toro Ad Tech recorded the largest rating increase compared to last month *Last updated: June 18, 2026* ## How Does G2 Rank Cross-Channel Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,200+ Authentic Reviews - 186+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Cross-Channel Advertising Software Is Best for Your Use Case? - **Leader:** [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) - **Highest Performer:** [Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews) - **Easiest to Use:** [LocaliQ](https://www.g2.com/products/localiq/reviews) - **Top Trending:** [Fluency](https://www.g2.com/products/fluency-fluency/reviews) - **Best Free Software:** [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) --- **Sponsored** ### AdLib DSP Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=289&secure%5Bdisplayable_resource_id%5D=289&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=289&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=126174&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising&secure%5Btoken%5D=73c98f13776c27ba2b18d0e780805cb9d2214f68dd6e066c7080365a8e6af414&secure%5Burl%5D=https%3A%2F%2Fgetadlib.com%2Fdemo&secure%5Burl_type%5D=book_demo) --- ## What Are the Top-Rated Cross-Channel Advertising Software Products in 2026? ### 1. [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at the center so your enterprise can build customer trust through responsible management and protection of customer data across your enterprise. Features include: - Actionable unified profiles: Unify and normalize known and pseudonymous customer data from all online and offline sources to create real-time, actionable B2B and B2C customer profiles. Ensure enterprise systems and teams use consistent data to understand customers across their devices, improving engagement and streaming data for real-time insights and faster time to market - Audience management for enterprise: End-to-end audience management allows you to enrich and segment unified profiles in real time with AI-powered insights to create complete audiences for targeted and relevant campaigns. Boost efficiency with prebuilt workflows that understand data sources and activate them downstream. Find new customers and respond quickly to changing behaviors with look-alike audiences and propensity scoring. Centrally manage audiences, including those built in other applications, and augment them with profiles federated from AWS Redshift, Azure Synapse, Databricks, Google BigQuery, and Snowflake. - Customer acquisition in a cookieless era: Boost marketing effectiveness across the funnel with data-rich audiences. Retain scale by associating durable identifiers with customer profiles. Securely collaborate on first-party data and audiences with trusted partners. Reach your audience with advertising-focused integrations that don’t rely on outdated identifiers. - Data governance and privacy: Data governance tools for the enterprise allow you to manage customer data across all business lines from a centralized platform. Stay compliant with transparent tools for consent collection, data labeling, policy creation, and data usage enforcement. Prevent activation of sensitive data and manage consumer data requests with both an API and user-friendly interface. View data sources and policies before activating audiences - Activation: Deliver relevant and real-time customer experiences across channels by activating B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an AI Assistant for better audience activation. Deliver relevant and real-time customer experiences across channels by activating B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications. Deliver targeted customer experiences and in-the-moment personalization. Strengthen cross-channel campaigns by activating both known and unknown data. Orchestrate customer journeys on an easy-to-use canvas, leveraging partner data, use-case playbooks, and an AI Assistant for better audience activation. **Average Rating:** 4.1/5.0 **Total Reviews:** 177 **How Do G2 Users Rate Adobe Real-Time CDP?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.6/10) - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) - **Quality of Support:** 8.4/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Adobe Real-Time CDP?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Financial Services, Computer Software - **Company Size:** 32% Enterprise, 31% Small-Business #### What Are Adobe Real-Time CDP's Pros and Cons? **Pros:** - Ease of Use (68 reviews) - Personalization (65 reviews) - Data Management (62 reviews) - Data Insights (44 reviews) - Integrations (41 reviews) **Cons:** - Learning Curve (70 reviews) - Complex Setup (50 reviews) - Difficult Setup (43 reviews) - Expensive (39 reviews) - Steep Learning Curve (30 reviews) ### What Do G2 Reviewers Say About Adobe Real-Time CDP? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Adobe Real-Time CDP, facilitating quick setup and efficient daily operations. - Users value the **real-time personalization** capabilities of Adobe Real-Time CDP, enhancing marketing strategies with actionable insights. - Users value the **centralized view and real-time data activation** of Adobe Real-Time CDP for effective customer management. - Users value the **centralized view of customer data** in Adobe Real-Time CDP for making swift, informed decisions. - Users appreciate the **seamless integrations** of Adobe Real-Time CDP with Adobe products, enhancing data connectivity and audience targeting. **Cons:** - Users report a **steep learning curve** with Adobe Real-Time CDP, making it challenging for non-technical users. - Users find the **complex setup** of Adobe Real-Time CDP challenging, impacting usability and navigation dramatically. - Users face a **difficult setup** with Adobe Real-Time CDP, requiring extensive configuration and technical expertise for integration. - Users note the **high cost** of Adobe Real-Time CDP, making it less accessible for smaller businesses. - Users find the **steep learning curve** challenging, particularly during initial setup and integration for new users. #### What Are Recent G2 Reviews of Adobe Real-Time CDP? **"[Powerful Micro-Targeting and Unified Customer Profiles](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239)"** **Rating:** 4.5/5.0 stars *— Philip H.* [Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12903239) --- **"[A Centralized Customer Profile Platform for Real-Time Personalization](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12332816)"** **Rating:** 4.0/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/adobe-real-time-cdp-review-12332816) --- ### 2. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,392 **How Do G2 Users Rate Facebook for Business?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Quality of Support:** 6.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Facebook for Business?** - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta (9,891,711 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (158,764 employees on LinkedIn®) - **Ownership:** NASDAQ: META **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small-Business, 26% Mid-Market #### What Are Facebook for Business's Pros and Cons? **Pros:** - Audience Targeting (26 reviews) - Ease of Use (26 reviews) - Advertising Management (22 reviews) - Audience Reach (21 reviews) - Campaign Management (20 reviews) **Cons:** - Ad Issues (16 reviews) - Poor Customer Support (15 reviews) - Ad Management Issues (14 reviews) - Poor Interface Design (12 reviews) - Limited Features (11 reviews) ### What Do G2 Reviewers Say About Facebook for Business? *AI-generated summary from verified user reviews* **Pros:** - Users value the **effective audience targeting** of Facebook for Business, enhancing reach and engagement effortlessly. - Users find **Facebook for Business incredibly user-friendly** , simplifying promotion and enhancing audience engagement effortlessly. - Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing visibility and client acquisition effortlessly. - Users value the **extensive audience reach** of Facebook for Business, boosting visibility and driving sales effectively. - Users benefit from **easy global advertising and comprehensive features** in Facebook for Business, enhancing visibility and client reach. **Cons:** - Users are frustrated by **ad issues** with Facebook for Business, including frequent bans and the need for constant ad creation. - Users find it frustrating due to **poor customer support** , making it challenging to resolve issues effectively. - Users face **ad management issues** due to automatic feature toggles and frequent ban of ad accounts, complicating advertising efforts. - Users find the **complex ad interface** of Facebook for Business to be confusing and cumbersome, impacting campaign management. - Users lament the **limited features** of Facebook for Business, hindering flexibility and creativity in ad management. #### What Are Recent G2 Reviews of Facebook for Business? **"[Cost-Effective and User-Friendly Advertising Solution](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)"** **Rating:** 4.0/5.0 stars *— ADnan C.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788) --- **"[Strong Targeting and High ROI with Smooth Meta Integrations](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)"** **Rating:** 4.0/5.0 stars *— Mrudu P.* [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) --- #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ### 3. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 863 **How Do G2 Users Rate StackAdapt?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Quality of Support:** 9.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.2/10 (Category avg: 8.2/10) **Who Is the Company Behind StackAdapt?** - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** https://www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt (2,579 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,751 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 63% Small-Business, 31% Mid-Market #### What Are StackAdapt's Pros and Cons? **Pros:** - Ease of Use (136 reviews) - Customer Support (129 reviews) - Team Helpfulness (111 reviews) - Helpful (95 reviews) - Features (88 reviews) **Cons:** - Poor Reporting (26 reviews) - Reporting Limitations (26 reviews) - Limited Reporting (23 reviews) - Budget Management (21 reviews) - Reporting Issues (21 reviews) ### What Do G2 Reviewers Say About StackAdapt? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of StackAdapt, simplifying campaign management and enhancing overall advertising efficiency. - Users commend StackAdapt for its **exceptional customer support** , with proactive assistance and timely feedback enhancing campaign management. - Users commend the **exceptional helpfulness of the team** at StackAdapt, enhancing client interactions with insightful support. - Users appreciate the **exceptional support and strategic insights** from StackAdapt, enhancing client interactions and campaign management. - Users appreciate the **user-friendly interface and robust targeting options** of StackAdapt, enhancing campaign management and optimization. **Cons:** - Users express concerns over **poor reporting** , citing limitations in API connections and lack of custom metrics. - Users find **reporting limitations** in StackAdapt, requiring custom pulls and complex organization for effective data use. - Users find the **limited reporting** options restrictive, complicating access to essential demographics and metrics. - Users express concerns over **budget management limitations** that affect client onboarding and service accessibility. - Users express concerns about **complex reporting processes** that hinder efficient data organization and require additional support. #### What Are Recent G2 Reviews of StackAdapt? **"[In-Depth Yet Easy to Use, with Incredible Performance and Support](https://www.g2.com/survey_responses/stackadapt-review-12627008)"** **Rating:** 5.0/5.0 stars *— Alex S.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12627008) --- **"[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)"** **Rating:** 5.0/5.0 stars *— Amanda B.* [Read full review](https://www.g2.com/survey_responses/stackadapt-review-12629043) --- #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### 4. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 760 **How Do G2 Users Rate Bloomreach?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 9.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Bloomreach?** - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** https://www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach_tm (10,400 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,140 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Mid-Market, 28% Small-Business #### What Are Bloomreach's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Features (182 reviews) - Helpful (148 reviews) - Customer Support (147 reviews) - Intuitive (116 reviews) **Cons:** - Learning Curve (145 reviews) - Limited Features (103 reviews) - Missing Features (95 reviews) - Learning Difficulty (87 reviews) - Difficult Learning (75 reviews) ### What Do G2 Reviewers Say About Bloomreach? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Bloomreach, appreciating its intuitive interface and fast data processing capabilities. - Users appreciate the **powerful capabilities** of Bloomreach, highlighting its ease of use and comprehensive support for marketing efforts. - Users appreciate the **ease of segmentation and customer targeting** provided by Bloomreach, enhancing marketing effectiveness. - Users commend **Bloomreach's exceptional customer support** , praising its responsiveness and dedication to client satisfaction. - Users love the **intuitive interface** of Bloomreach, making complex tasks like marketing orchestration effortless and effective. **Cons:** - Users find Bloomreach has a **steep learning curve** , struggling with complexity and slow implementation of changes. - Users find the **limited features** of Bloomreach constraining, especially for complex campaign preparations and report data handling. - Users note **missing features** like limited searchable fields and language support that hinder effective use of Bloomreach. - Users find the **learning difficulty** with Bloomreach challenging, especially for new users navigating its complex features. - Users find the **difficult learning** curve challenging, requiring time to master Bloomreach's complex features and interface. #### What Are Recent G2 Reviews of Bloomreach? **"[Intuitive and Robust Tool for Marketing Automation](https://www.g2.com/survey_responses/bloomreach-review-9247103)"** **Rating:** 5.0/5.0 stars *— James R.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-9247103) --- **"[A Powerful Tool With a Big Learning Curve](https://www.g2.com/survey_responses/bloomreach-review-12980606)"** **Rating:** 4.5/5.0 stars *— Trine H.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-12980606) --- #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### 5. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) As part of Mediaocean, Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ for more information. **Average Rating:** 4.0/5.0 **Total Reviews:** 426 **How Do G2 Users Rate Prisma?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.6/10) - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Quality of Support:** 8.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.1/10 (Category avg: 8.2/10) **Who Is the Company Behind Prisma?** - **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean) - **Company Website:** https://www.mediaocean.com - **Year Founded:** 1967 - **HQ Location:** New York, NY - **Twitter:** @TeamMediaocean (9,812 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,133 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Assistant Media Planner, Media Planner - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 50% Enterprise, 38% Mid-Market #### What Are Prisma's Pros and Cons? **Pros:** - Ease of Use (170 reviews) - User Interface (49 reviews) - Campaign Management (43 reviews) - Efficiency (42 reviews) - Navigation Ease (42 reviews) **Cons:** - Slow Performance (54 reviews) - Technical Issues (53 reviews) - Error Issues (44 reviews) - Software Bugs (40 reviews) - Not User-Friendly (39 reviews) ### What Do G2 Reviewers Say About Prisma? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in Prisma, finding it straightforward and organized for daily tasks. - Users appreciate the **clear and easy-to-navigate interface** of Prisma, enhancing their media planning experience. - Users value the **efficient campaign management** with clear organization, collaboration, and streamlined workflows for optimal performance. - Users value the **efficiency** of Prisma, as it centralizes media buys and simplifies campaign management seamlessly. - Users appreciate the **navigation ease** of Prisma, enjoying straightforward access to features and well-organized tabs. **Cons:** - Users experience **slow performance** with Prisma, facing lag and frequent need for refreshing to save changes. - Users experience **technical issues** with glitches and errors, which can complicate usage and campaign creation on Prisma. - Users experience **error issues** with Prisma, including slow load times and lost changes, complicating their workflow. - Users often face **software bugs** including unlabeled buttons and errors, leading to frustrating experiences and inefficiencies. - Users find Mediaocean **not user-friendly** , struggling with an outdated UI and complicated navigation issues. #### What Are Recent G2 Reviews of Prisma? **"[Essential for Campaign Billing, But Support Needs Improvement](https://www.g2.com/survey_responses/prisma-review-11841592)"** **Rating:** 5.0/5.0 stars *— GAURAV K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11841592) --- **"[Prisma: Essential Tool for Streamlined Campaign Budget Management](https://www.g2.com/survey_responses/prisma-review-11803323)"** **Rating:** 5.0/5.0 stars *— Saurav K.* [Read full review](https://www.g2.com/survey_responses/prisma-review-11803323) --- #### What Are G2 Users Discussing About Prisma? - [What is Mediaocean used for?](https://www.g2.com/discussions/what-is-mediaocean-used-for) ### 6. [LocaliQ](https://www.g2.com/products/localiq/reviews) LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,048 **How Do G2 Users Rate LocaliQ?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Quality of Support:** 9.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.0/10 (Category avg: 8.2/10) **Who Is the Company Behind LocaliQ?** - **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co) - **Company Website:** https://www.gannett.com/ - **Year Founded:** 1906 - **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019 - **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,784 employees on LinkedIn®) - **Ownership:** NYSE: GCI **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 25% Mid-Market #### What Are LocaliQ's Pros and Cons? **Pros:** - Customer Support (26 reviews) - Helpful (26 reviews) - Team Helpfulness (17 reviews) - Business Growth (15 reviews) - Ease of Use (15 reviews) **Cons:** - Expensive (7 reviews) - High Costs (6 reviews) - Limited Features (6 reviews) - Poor Customer Support (6 reviews) - Sales (6 reviews) ### What Do G2 Reviewers Say About LocaliQ? *AI-generated summary from verified user reviews* **Pros:** - Users value the **friendly and responsive customer support** of LocaliQ, enhancing collaboration and driving successful strategies. - Users value the **helpful support** from the LocaliQ team, enhancing their marketing experience and decision-making process. - Users value the **helpfulness of the team** at LocaliQ, highlighting their proactive support and genuine care for success. - Users value the **business growth support** from LocaliQ, significantly increasing leads and enhancing marketing strategies. - Users appreciate the **ease of use** of LocaliQ, seamlessly optimizing marketing efforts with minimal effort required. **Cons:** - Users find LocaliQ **too expensive** for small businesses, impacting lead generation costs significantly. - Users find the **high costs** of LocaliQ challenging, especially for small businesses with limited budgets. - Users note the **limited features** of LocaliQ, highlighting issues with metrics, regional support, and lead quality. - Users experience **poor customer support** , resulting in a steep learning curve and ineffective communication. - Users express frustration with **sales tactics and unfulfilled promises** , leading to dissatisfaction and financial strain. #### What Are Recent G2 Reviews of LocaliQ? **"[LocaliQ Boosted Our Visibility with Targeted Marketing and Powerful Analytics](https://www.g2.com/survey_responses/localiq-review-12467228)"** **Rating:** 4.5/5.0 stars *— Prosper I.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12467228) --- **"[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)"** **Rating:** 5.0/5.0 stars *— Renferd K.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12899666) --- #### What Are G2 Users Discussing About LocaliQ? - [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for) - [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment - [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote - [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment - [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment ### 7. [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 755 **How Do G2 Users Rate AdRoll?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.1/10 (Category avg: 8.2/10) **Who Is the Company Behind AdRoll?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small-Business, 35% Mid-Market #### What Are AdRoll's Pros and Cons? **Pros:** - Ease of Use (107 reviews) - Ad Management (68 reviews) - Campaign Management (67 reviews) - Easy Setup (56 reviews) - Customer Support (55 reviews) **Cons:** - Limited Features (25 reviews) - Campaign Management (22 reviews) - Reporting Limitations (21 reviews) - Expensive (19 reviews) - Poor Reporting (18 reviews) ### What Do G2 Reviewers Say About AdRoll? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll's interface **easy to use** , simplifying the process of launching and managing marketing campaigns. - Users appreciate the **ease of multichannel retargeting** with AdRoll, enhancing engagement and driving conversions efficiently. - Users value the **ease of campaign management** in AdRoll, appreciating its user-friendly setup and cross-channel capabilities. - Users find **AdRoll's setup easy** , enabling quick campaign launches and effective branding across various platforms. - Users value the **exceptional customer support** from AdRoll, appreciating their quick and helpful responses to inquiries. **Cons:** - Users find **limited features** in AdRoll, particularly for video b-roll integration and social media advertising support. - Users find **campaign setup confusing** at times and disapprove of frequent credit card charges for significant edits. - Users find the **reporting limitations** of AdRoll frustrating and suggest improvements for easier data accessibility and understanding. - Users find AdRoll **expensive** and wish for clearer pricing and bundled fees for better understanding. - Users find AdRoll's **poor reporting** capabilities overwhelming, complicating quick insights and making data interpretation difficult. #### What Are Recent G2 Reviews of AdRoll? **"[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)"** **Rating:** 5.0/5.0 stars *— Ghiselle L.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12697341) --- **"[AI-Driven Marketing with Easy Setup](https://www.g2.com/survey_responses/adroll-review-12850546)"** **Rating:** 4.5/5.0 stars *— Sri Ganesh V.* [Read full review](https://www.g2.com/survey_responses/adroll-review-12850546) --- #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### 8. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 646 **How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.4/10 (Category avg: 8.5/10) - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.6/10 (Category avg: 8.2/10) **Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?** - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** https://www.nextroll.com/ - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll_Inc (274 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 27% Small-Business #### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Audience Targeting (105 reviews) - Targeting (102 reviews) - Intent Data (99 reviews) - Customer Support (91 reviews) **Cons:** - Learning Curve (66 reviews) - Missing Features (60 reviews) - Limited Features (45 reviews) - Campaign Issues (42 reviews) - Targeting Limitations (41 reviews) ### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? *AI-generated summary from verified user reviews* **Pros:** - Users find AdRoll ABM to be **user-friendly and easy to set up** , enhancing their display advertising experience. - Users value the **precise audience targeting** of AdRoll ABM, effectively reaching relevant audiences throughout their journey. - Users value the **precise targeting capabilities** of AdRoll ABM, enabling effective campaigns and strong retargeting strategies. - Users appreciate the **precise targeting and account-level insights** of AdRoll ABM, enhancing campaign effectiveness and ROI tracking. - Users value the **outstanding customer support** from AdRoll, especially during the onboarding and integration process. **Cons:** - Users often find a **steep learning curve** with AdRoll ABM, making it challenging for newcomers to navigate. - Users express concerns about **missing features** in RollWorks, including limited native advertising options and challenging integration. - Users highlight the **limited features** of AdRoll ABM, particularly in filtering and advertising options, hindering effectiveness. - Users express frustration with the **campaign issues** in AdRoll ABM, noting difficulties in tracking and lead generation. - Users find **targeting limitations** in AdRoll ABM, as it requires company-wide targeting, complicating lead tracking and segmentation. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **"[Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350)"** **Rating:** 4.5/5.0 stars *— Austin V.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12671350) --- **"[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)"** **Rating:** 4.0/5.0 stars *— Melissa G.* [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248) --- #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### 9. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 170 **How Do G2 Users Rate The Trade Desk?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Quality of Support:** 8.8/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind The Trade Desk?** - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** https://www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk (20,680 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 47% Mid-Market, 32% Small-Business #### What Are The Trade Desk's Pros and Cons? **Pros:** - Features (35 reviews) - Ease of Use (30 reviews) - Audience Targeting (25 reviews) - Targeting (24 reviews) - Campaign Management (21 reviews) **Cons:** - Learning Curve (20 reviews) - Expensive (13 reviews) - Complexity (12 reviews) - Learning Difficulty (11 reviews) - Complex Setup (10 reviews) ### What Do G2 Reviewers Say About The Trade Desk? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **advanced capabilities** of The Trade Desk, highlighting its powerful features and responsive customer support. - Users appreciate the **user-friendly interface** of The Trade Desk, facilitating effective programmatic campaign management. - Users value the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign precision and effectiveness. - Users appreciate the **advanced targeting capabilities** of The Trade Desk, making data-driven decision-making easy and efficient. - Users value the **data-driven targeting and user-friendly campaign management** of The Trade Desk, enhancing campaign performance significantly. **Cons:** - Users find the **steep learning curve** challenging, particularly those new to programmatic advertising or without training. - Users find the **expensive minimum spend** and complex features challenging, especially for smaller campaigns. - Users find the **steep learning curve** of The Trade Desk challenging, particularly for new and smaller advertisers. - Users often face a **steep learning curve** with The Trade Desk, requiring training to navigate its complex features. - Users find the platform's **complex setup** challenging, especially due to frequent interface changes and steep learning curves. #### What Are Recent G2 Reviews of The Trade Desk? **"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"** **Rating:** 4.0/5.0 stars *— sai v.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) --- **"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"** **Rating:** 4.5/5.0 stars *— Nijat I.* [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) --- #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### 10. [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. **Average Rating:** 4.5/5.0 **Total Reviews:** 522 **How Do G2 Users Rate Vendasta AI Platform?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.5/10 (Category avg: 8.5/10) - **Quality of Support:** 9.1/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind Vendasta AI Platform?** - **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta) - **Company Website:** https://www.vendasta.com - **Year Founded:** 2008 - **HQ Location:** Saskatchewan - **Twitter:** @Vendasta (3,930 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/203666/ (751 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Management Consulting - **Company Size:** 84% Small-Business, 10% Mid-Market #### What Are Vendasta AI Platform's Pros and Cons? **Pros:** - Helpful (51 reviews) - Customer Support (41 reviews) - Ease of Use (41 reviews) - Features (27 reviews) - Efficiency (24 reviews) **Cons:** - Learning Curve (24 reviews) - Limited Features (18 reviews) - Difficult Learning (16 reviews) - Missing Features (16 reviews) - Complexity (13 reviews) ### What Do G2 Reviewers Say About Vendasta AI Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **intuitive design** of the Vendasta AI Platform, enhancing client services and streamlining workflows effectively. - Users commend Vendasta AI Platform for its **outstanding customer support** , highlighting responsiveness and thorough assistance from the team. - Users find the **ease of use** of the Vendasta AI Platform to be intuitive and highly supportive for their needs. - Users value the **comprehensive AI services** of Vendasta AI Platform, streamlining their marketing and enhancing client management. - Users value the **efficiency** of Vendasta AI Platform, significantly saving time and enhancing business scalability daily. **Cons:** - Users find the **learning curve steep** , making it challenging to navigate integrations and automations effectively. - Users find the **limited features** of Vendasta AI Platform restrictive compared to competitors, affecting usability and integration. - Users note a **difficult learning experience** due to bugs and challenging integrations with the Vendasta AI Platform. - Users find the **missing features** of Vendasta AI Platform frustrating, highlighting bugs and necessary improvements in the UI and project management. - Users find the **complexity of setup and integrations** frustrating, hindering effective use of the Vendasta AI Platform. #### What Are Recent G2 Reviews of Vendasta AI Platform? **"[Excellent Value, Easy to Use, and AI That Keeps Getting Better](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12695901)"** **Rating:** 4.5/5.0 stars *— Zebulon W.* [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12695901) --- **"[Revolutionized Our Client Marketing with Seamless AI Integration](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)"** **Rating:** 5.0/5.0 stars *— Chris H.* [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277) --- #### What Are G2 Users Discussing About Vendasta AI Platform? - [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment - [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for) - [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for) - [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for) - [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment ### 11. [Fluency](https://www.g2.com/products/fluency-fluency/reviews) Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards. **Average Rating:** 4.4/5.0 **Total Reviews:** 258 **How Do G2 Users Rate Fluency?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10) - **Ease of Use:** 7.5/10 (Category avg: 8.5/10) - **Quality of Support:** 9.1/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.9/10 (Category avg: 8.2/10) **Who Is the Company Behind Fluency?** - **Seller:** [Fluency](https://www.g2.com/sellers/fluency) - **Company Website:** https://www.fluency.inc/ - **Year Founded:** 2017 - **HQ Location:** Burlington, Vermont - **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (142 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Analyst, Marketing Scientist - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 53% Mid-Market, 27% Small-Business #### What Are Fluency's Pros and Cons? **Pros:** - Ease of Use (89 reviews) - Efficiency (61 reviews) - Budget Management (56 reviews) - Campaign Management (56 reviews) - Time-saving (53 reviews) **Cons:** - Learning Curve (38 reviews) - Steep Learning Curve (32 reviews) - Software Bugs (28 reviews) - Navigation Issues (25 reviews) - Error Issues (19 reviews) ### What Do G2 Reviewers Say About Fluency? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Fluency, praising its intuitive dashboard and straightforward setup process. - Users value the **efficiency** of Fluency, noting significant time savings and streamlined campaign management across platforms. - Users value the **efficient budget management** in Fluency, simplifying account oversight and ensuring effective ad spending. - Users love Fluency's **centralized campaign management** , streamlining workflow, budget changes, and ensuring efficient ad spend across platforms. - Users value the **time-saving benefits** of Fluency, appreciating its streamlined management and efficient campaign control. **Cons:** - Users experience a **learning curve** with Fluency due to its complex navigation and processes compared to other platforms. - Users face a **steep learning curve** when navigating Fluency, requiring time to master its complex layout and features. - Users face **software bugs** in Fluency, causing delays and frustrations with notifications and unsaved changes. - Users often face **navigation issues** with Fluency, particularly when adjusting to recent platform updates and changes. - Users face numerous **error issues** with Fluency, including bugs and challenging pacing settings, complicating their management experience. #### What Are Recent G2 Reviews of Fluency? **"[Fluency: Streamlined Campaign Management, Needs 24/7 Availability](https://www.g2.com/survey_responses/fluency-review-11857724)"** **Rating:** 5.0/5.0 stars *— Jacob V.* [Read full review](https://www.g2.com/survey_responses/fluency-review-11857724) --- **"[Intuitive, Automated Campaign Management with Outstanding Fluency Support](https://www.g2.com/survey_responses/fluency-review-12666596)"** **Rating:** 5.0/5.0 stars *— Kat T.* [Read full review](https://www.g2.com/survey_responses/fluency-review-12666596) --- ### 12. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 186 **How Do G2 Users Rate Quantcast Platform?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Quantcast Platform?** - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** https://www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast (10,210 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (522 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Gambling & Casinos - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Quantcast Platform's Pros and Cons? **Pros:** - Ease of Use (37 reviews) - Insights (27 reviews) - Campaign Management (23 reviews) - Analytics (21 reviews) - Audience Targeting (21 reviews) **Cons:** - Limited Features (15 reviews) - Missing Features (15 reviews) - Poor Reporting (11 reviews) - Reporting Issues (11 reviews) - Reporting Limitations (10 reviews) ### What Do G2 Reviewers Say About Quantcast Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Quantcast Platform, enjoying quick setup and intuitive report creation. - Users value the **intuitive interface** and unique RTB strategies of the Quantcast Platform, making campaign management straightforward. - Users appreciate the **user-friendly campaign management** of Quantcast, enabling easy report creation and efficient optimization. - Users value the **intuitive analytics** of the Quantcast Platform, facilitating quick customer insights and effective reporting. - Users appreciate the **audience targeting capabilities** of Quantcast, leading to quality impressions and insightful analytics. **Cons:** - Users express frustration over **limited features** like the lack of campaign duplication and bulk editing, complicating their workflow. - Users note several **missing features** , such as bulk editing and reporting, which hinder efficiency and usability. - Users express frustration with **poor reporting** on Quantcast Platform, citing limitations and delays in accessing necessary data. - Users face challenges with **reporting issues** on Quantcast Platform, including lack of automated reports and data visibility. - Users note the **reporting limitations** of Quantcast Platform, highlighting issues with automated reports and data visibility. #### What Are Recent G2 Reviews of Quantcast Platform? **"[Effortless User Targeting with Quick Setup](https://www.g2.com/survey_responses/quantcast-platform-review-12718362)"** **Rating:** 4.5/5.0 stars *— Sherdil K.* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12718362) --- **"[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-12847693) --- #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### 13. [FCC Ads Manager](https://www.g2.com/products/fcc-ads-manager/reviews) Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more! **Average Rating:** 4.3/5.0 **Total Reviews:** 68 **How Do G2 Users Rate FCC Ads Manager?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Quality of Support:** 8.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind FCC Ads Manager?** - **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud) - **Year Founded:** 2007 - **HQ Location:** Bangalore, IN - **Twitter:** @Flipkart (2,862,381 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/flipkart/ (91,898 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 48% Small-Business, 45% Mid-Market #### What Are Recent G2 Reviews of FCC Ads Manager? **"[Ideal Interface for Ads](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433)"** **Rating:** 5.0/5.0 stars *— Devender K.* [Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-8493433) --- **"[Top recommended Ads Manager for Ecommerce](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667)"** **Rating:** 5.0/5.0 stars *— Vinayak S.* [Read full review](https://www.g2.com/survey_responses/fcc-ads-manager-review-9628667) --- ### 14. [Smarter Ecommerce](https://www.g2.com/products/smarter-ecommerce/reviews) Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising. The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.. The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”. By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals. In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance. Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €15 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, River Island, Miami Heat, Shade Station, Mountain Warehouse, EMAG and Intersport. **Average Rating:** 4.7/5.0 **Total Reviews:** 69 **How Do G2 Users Rate Smarter Ecommerce?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Quality of Support:** 9.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Smarter Ecommerce?** - **Seller:** [Smarter Ecommerce GmbH](https://www.g2.com/sellers/smarter-ecommerce-gmbh) - **Company Website:** https://smarter-ecommerce.com - **Year Founded:** 2007 - **HQ Location:** Linz, Austria - **Twitter:** @smec (1,626 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/smarter-ecommerce-gmbh/ (88 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Financial Services - **Company Size:** 54% Mid-Market, 29% Small-Business #### What Are Recent G2 Reviews of Smarter Ecommerce? **"[Proactive, Tailored Support That Feels Like an Extension of Our Team](https://www.g2.com/survey_responses/smarter-ecommerce-review-12851537)"** **Rating:** 4.5/5.0 stars *— Prashant P.* [Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12851537) --- **"[AI-supported Google Ads Optimization](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403)"** **Rating:** 4.5/5.0 stars *— Norman W.* [Read full review](https://www.g2.com/survey_responses/smarter-ecommerce-review-12713403) --- #### What Are G2 Users Discussing About Smarter Ecommerce? - [What is Smarter Ecommerce used for?](https://www.g2.com/discussions/what-is-smarter-ecommerce-used-for) ### 15. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Zeta Marketing Platform?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) - **Quality of Support:** 7.9/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.2/10) **Who Is the Company Behind Zeta Marketing Platform?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** https://zetaglobal.com/ - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 38% Enterprise #### What Are Zeta Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Customer Support (19 reviews) - Features (18 reviews) - Helpful (17 reviews) - Performance Results (15 reviews) **Cons:** - Learning Curve (14 reviews) - Campaign Issues (9 reviews) - Missing Features (9 reviews) - Complex Usability (8 reviews) - Poor Usability (8 reviews) ### What Do G2 Reviewers Say About Zeta Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing campaign efficiency and overall experience. - Users value the **timely customer support** of Zeta Marketing Platform, enhancing collaboration and overall effectiveness. - Users appreciate the **intuitive design and seamless integration** of Zeta Marketing Platform, enhancing campaign efficiency and performance. - Users appreciate the **intuitive design and ease of use** of Zeta Marketing Platform, enhancing their campaign efficiency. - Users praise the **impressive performance results** of Zeta Marketing Platform, drastically reducing campaign time to market. **Cons:** - Users find the **learning curve steep** , making dynamic personalization complicated and overwhelming for beginners. - Users face challenges with **slow loading speeds** , poor search functionality, and confusing campaign management in Zeta Marketing Platform. - Users feel that Zeta Marketing Platform lacks **enhanced features** , making certain tasks overly complex and less user-friendly. - Users find the **complex usability** of Zeta Marketing Platform overwhelming and challenging, especially for newcomers. - Users experience **poor usability** with Zeta Marketing Platform due to its complex interface, overwhelming information, and frequent errors. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) --- **"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"** **Rating:** 4.0/5.0 stars *— Verified User in Broadcast Media* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) --- #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) ### 16. [illumin](https://www.g2.com/products/illumin-illumin/reviews) illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 134 **How Do G2 Users Rate illumin?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 9.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.4/10 (Category avg: 8.2/10) **Who Is the Company Behind illumin?** - **Seller:** [illumin](https://www.g2.com/sellers/illumin) - **Company Website:** https://illumin.com/ - **Year Founded:** 2009 - **HQ Location:** Toronto, Canada - **Twitter:** @AcuityAds (174 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (239 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 54% Small-Business, 29% Mid-Market #### What Are illumin's Pros and Cons? **Pros:** - Ease of Use (23 reviews) - Features (21 reviews) - Campaign Management (17 reviews) - Customer Support (17 reviews) - Team Helpfulness (17 reviews) **Cons:** - Poor Reporting (9 reviews) - Learning Curve (8 reviews) - Limited Reporting (8 reviews) - Reporting Limitations (8 reviews) - Reporting Issues (7 reviews) ### What Do G2 Reviewers Say About illumin? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing ad campaigns. - Users appreciate the **intuitive platform and hands-on customer service** that enhance campaign management and optimization. - Users value the **journey-based canvas** of illumin for its strategic insights and efficient campaign management. - Users commend the **excellent customer support** of illumin, noting its hands-on assistance and intuitive platform navigation. - Users commend the **helpful support team** of Illumin, providing assistance at all stages for a great experience. **Cons:** - Users experience **poor reporting** capabilities in Illumin, desiring more customization options for deeper analysis. - Users experience a significant **learning curve** with illumin due to its different UI and complex setup process. - Users note **limited reporting capabilities** , wishing for better customizations and deeper performance insights within Illumin. - Users find **reporting limitations** frustrating, lacking flexibility and advanced filtering options for deeper analysis and audience insights. - Users express frustration with **reporting limitations** , desiring more flexibility and intuitive features for better analysis. #### What Are Recent G2 Reviews of illumin? **"[Seamless Data Management, Simple Uploads, and Helpful AI Support](https://www.g2.com/survey_responses/illumin-review-12665331)"** **Rating:** 4.0/5.0 stars *— Taylor M.* [Read full review](https://www.g2.com/survey_responses/illumin-review-12665331) --- **"[Visual Illumination and Flexibility in Programmatic Advertising](https://www.g2.com/survey_responses/illumin-review-12664492)"** **Rating:** 4.0/5.0 stars *— Gastón B.* [Read full review](https://www.g2.com/survey_responses/illumin-review-12664492) --- ### 17. [Connect](https://www.g2.com/products/bridge-connect/reviews) CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 27 **How Do G2 Users Rate Connect?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Quality of Support:** 9.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.2/10 (Category avg: 8.2/10) **Who Is the Company Behind Connect?** - **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995) - **Company Website:** https://thebridgecorp.com - **Year Founded:** 2010 - **HQ Location:** Paramus, US - **LinkedIn® Page:** https://www.linkedin.com/company/the-bridge-corporation (190 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 52% Small-Business, 22% Enterprise #### What Are Connect's Pros and Cons? **Pros:** - Ease of Use (12 reviews) - Audience Targeting (11 reviews) - Campaign Management (10 reviews) - Customer Support (10 reviews) - Easy Setup (9 reviews) **Cons:** - Lack of Clarity (4 reviews) - Poor Reporting (4 reviews) - Reporting Issues (4 reviews) - Audience Management (3 reviews) - Audience Targeting (3 reviews) ### What Do G2 Reviewers Say About Connect? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **fantastic ease of use** of Connect, streamlining operations and simplifying setup effortlessly. - Users value the **ability to reach targeted audiences** , enhancing the effectiveness of their marketing campaigns significantly. - Users praise Connect for its **seamless campaign management** , enhancing workflow efficiency and enabling effective marketing strategies. - Users praise the **prompt and helpful customer support** of Connect, enhancing their overall experience and effectiveness. - Users find the **easy setup** of Connect to be seamless and intuitive, greatly improving workflow efficiency. **Cons:** - Users find the **lack of clarity** in Connect's tactics and reporting features frustrating and inefficient for client communication. - Users find **poor reporting** frustrating, desiring easier access to concise insights and better sharing options with clients. - Users often face **issues with reporting** , seeking easier sharing, intuitive design, and automated data analysis for efficiency. - Users find it challenging to **build audiences effectively** , often facing difficulties in pulling the correct data. - Users experience **difficulties in audience targeting** , finding the process time-consuming and lacking intuitive guidance. #### What Are Recent G2 Reviews of Connect? **"[Reliable Insights, Seamless Setup](https://www.g2.com/survey_responses/connect-review-11884314)"** **Rating:** 5.0/5.0 stars *— Carlos D.* [Read full review](https://www.g2.com/survey_responses/connect-review-11884314) --- **"[Consistent Support and Effective Targeting with Connect](https://www.g2.com/survey_responses/connect-review-11877730)"** **Rating:** 5.0/5.0 stars *— Carlos F.* [Read full review](https://www.g2.com/survey_responses/connect-review-11877730) --- ### 18. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 **How Do G2 Users Rate Viant Technology?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Quality of Support:** 9.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.1/10 (Category avg: 8.2/10) **Who Is the Company Behind Viant Technology?** - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** https://viantinc.com/ - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant_tech (2,996 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Mid-Market, 39% Small-Business #### What Are Viant Technology's Pros and Cons? **Pros:** - Customer Support (16 reviews) - Ease of Use (16 reviews) - Easy Setup (10 reviews) - Setup Ease (10 reviews) - Team Helpfulness (10 reviews) **Cons:** - Limited Reporting (5 reviews) - Reporting Limitations (5 reviews) - Complex Reporting (3 reviews) - Editing Difficulties (3 reviews) - Learning Curve (3 reviews) ### What Do G2 Reviewers Say About Viant Technology? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **fantastic customer support** from Viant Technology, which quickly addresses their inquiries and enhances overall experience. - Users appreciate the **ease of use** of Viant Technology, making campaign setup and performance tracking effortless. - Users appreciate the **easy setup** of Viant Technology, allowing for straightforward campaign management and performance tracking. - Users find **setup incredibly easy** with Viant Technology, enabling quick campaign launches and smooth integrations. - Users commend the **helpfulness of the Viant team** , noting their proactive support in optimizing campaigns and troubleshooting. **Cons:** - Users find the **limited reporting** capabilities frustrating, especially when compared to more user-friendly ad platforms. - Users face **reporting limitations** with unclear navigation and difficulties in exporting day-to-day data effectively. - Users find the **complex reporting** difficult to navigate, with an outdated UI and a steep learning curve for advanced features. - Users face **editing difficulties** due to lack of bulk editing and steep learning curve for advanced features. - Users face a **steep learning curve** with Viant Technology, making navigation of advanced features frustrating and challenging. #### What Are Recent G2 Reviews of Viant Technology? **"[Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights](https://www.g2.com/survey_responses/viant-technology-review-12952544)"** **Rating:** 4.5/5.0 stars *— Luciana S.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) --- **"[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)"** **Rating:** 4.5/5.0 stars *— Stephanie F.* [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) --- #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### 19. [CAKE](https://www.g2.com/products/cake/reviews) CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform. **Average Rating:** 4.5/5.0 **Total Reviews:** 60 **How Do G2 Users Rate CAKE?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10) - **Ease of Use:** 8.4/10 (Category avg: 8.5/10) - **Quality of Support:** 9.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.2/10) **Who Is the Company Behind CAKE?** - **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group) - **Year Founded:** 1995 - **HQ Location:** Markham, ON - **Twitter:** @perseus (3,394 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/25050544/ (3,909 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 70% Small-Business, 25% Mid-Market #### What Are CAKE's Pros and Cons? **Pros:** - Customization (5 reviews) - Ease of Use (5 reviews) - Customer Support (4 reviews) - Customizability (4 reviews) - Data Management (4 reviews) **Cons:** - Complex Reporting (4 reviews) - Inadequate Reporting (4 reviews) - Poor Reporting (3 reviews) - Slow Reporting (3 reviews) - Complexity (2 reviews) ### What Do G2 Reviewers Say About CAKE? *AI-generated summary from verified user reviews* **Pros:** - Users value the **customization options** of CAKE, making it easy to tailor workflows to their specific needs. - Users find CAKE's **ease of use** notable, with intuitive navigation and simple onboarding for all team members. - Users value CAKE's **responsive support team** , always ready to assist with any issues that arise. - Users value CAKE's **customizability** , allowing tailored solutions to meet specific affiliate program requirements effectively. - Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform. **Cons:** - Users find the **complex reporting** in CAKE lacking maturity compared to more established enterprise solutions. - Users find the **reporting capabilities inadequate** , wishing for more customizable options and deeper integrations. - Users feel that the **reporting and analytics** features in CAKE are underdeveloped compared to industry standards. - Users express frustration with **slow reporting** , wishing for faster processing and more flexible reporting options in CAKE. - Users find the **complexity** of CAKE challenging due to its steep learning curve and need for intuitive navigation. #### What Are Recent G2 Reviews of CAKE? **"[Modern all-in-one workspace with a lightweight UI and easy onboarding](https://www.g2.com/survey_responses/cake-review-12264205)"** **Rating:** 5.0/5.0 stars *— Rahul c.* [Read full review](https://www.g2.com/survey_responses/cake-review-12264205) --- **"[Great platform! Very intuitive. Amazing Customer Service!](https://www.g2.com/survey_responses/cake-review-4518751)"** **Rating:** 5.0/5.0 stars *— Noy E.* [Read full review](https://www.g2.com/survey_responses/cake-review-4518751) --- ### 20. [Pega Customer Engagement Suite](https://www.g2.com/products/pega-customer-engagement-suite/reviews) Pega's Customer Engagement Suite includes Pega Marketing to engage customers with real-time one-to-one marketing on any channel, Pega Sales Automation to intelligently guide sales professionals and streamline the sales process using AI, and Pega Customer Service to deliver end-to-end service across the entire customer journey. These applications leverage Pega’s proven AI via the Customer Decision Hub– our unified, always-on, customer brain. Pega’s Customer Engagement Suite is available with industry-specific models, processes and interfaces, and can deployed on a variety of cloud choices¬– including hybrid, or on premise. **Average Rating:** 4.6/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Pega Customer Engagement Suite?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.7/10 (Category avg: 8.5/10) - **Quality of Support:** 9.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 6.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Pega Customer Engagement Suite?** - **Seller:** [Pegasystems](https://www.g2.com/sellers/pegasystems) - **Year Founded:** 1983 - **HQ Location:** Cambridge, MA - **Twitter:** @pega (45,022 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/pegasystems (5,558 employees on LinkedIn®) - **Ownership:** NASDAQ:PEGA **Who Uses This Product?** - **Company Size:** 50% Small-Business, 30% Mid-Market #### What Are Pega Customer Engagement Suite's Pros and Cons? **Pros:** - Decision Making (2 reviews) - Ease of Use (2 reviews) - Journey Management (2 reviews) - AI Integration (1 reviews) - AI Technology (1 reviews) **Cons:** - Complex Setup (3 reviews) - High Complexity (2 reviews) - Learning Curve (2 reviews) - Budget Management (1 reviews) - Call Issues (1 reviews) ### What Do G2 Reviewers Say About Pega Customer Engagement Suite? *AI-generated summary from verified user reviews* **Pros:** - Users value the **unified approach** of Pega Customer Engagement Suite, enhancing personalized and consistent customer experiences effectively. - Users find the **user-friendly interface** of Pega Customer Engagement Suite makes it easy to deliver consistent customer experiences. - Users value the **unified approach** of Pega's Journey Management, enhancing personalized and consistent customer experiences across channels. - Users value the **unified approach** of Pega, enhancing personalized and consistent customer engagement across all channels. - Users value the **unified approach** of Pega, enhancing personalized customer engagement through automation and AI-driven decisioning. **Cons:** - Users highlight the **complex setup** of Pega Customer Engagement Suite, often requiring extensive training and support for effective use. - Users find the suite's **high complexity** challenging, requiring extensive training and making implementation difficult. - Users experience a **complex learning curve** that necessitates thorough training to utilize Pega Customer Engagement Suite effectively. - Users find **budget management challenging** , as the suite is not ideal for organizations with limited resources. - Users often face **call issues** with Pega Customer Engagement Suite, affecting their customer support experience and implementation. #### What Are Recent G2 Reviews of Pega Customer Engagement Suite? **"[Powerful AI-driven customer engagement platform with strong automation](https://www.g2.com/survey_responses/pega-customer-engagement-suite-review-11753350)"** **Rating:** 5.0/5.0 stars *— Cristian C.* [Read full review](https://www.g2.com/survey_responses/pega-customer-engagement-suite-review-11753350) --- **"[Great for Monitoring Client Balances and Account Cases](https://www.g2.com/survey_responses/pega-customer-engagement-suite-review-12975163)"** **Rating:** 5.0/5.0 stars *— Verified User in Banking* [Read full review](https://www.g2.com/survey_responses/pega-customer-engagement-suite-review-12975163) --- ### 21. [Primer](https://www.g2.com/products/primer-sayprimer-com-primer/reviews) Primer is a B2B advertising and audience targeting platform that helps marketing teams reach specific companies and decision-makers across major ad channels—without relying on cookies. Many B2B teams rely heavily on LinkedIn and search to drive pipeline, but face rising costs and limited scale. LinkedIn often delivers high CPMs, while search campaigns can struggle to generate sufficient conversion volume. Primer is designed to improve efficiency in these core channels while expanding reach into additional platforms like Meta, YouTube, and Reddit. Primer aggregates and standardizes data from multiple B2B data providers, allowing users to define audiences based on company attributes, job titles, seniority, and technologies used. These audiences are built to achieve higher match rates, leveraging B2C data, on ad platforms, increasing the percentage of records that can be reached and reducing wasted spend. The product is commonly used for account-based marketing (ABM), demand generation, retargeting, and pipeline acceleration. It enables teams to move beyond broad or intent-only targeting and instead focus on reaching known companies and individuals across channels. Key capabilities include: - Audience creation and enrichment: Build audiences using firmographic, technographic, and persona-level data. Primer combines multiple data sources to improve coverage and data quality, which supports higher match rates. - Improving efficiency on core channels: Increase match rates and audience precision on platforms like LinkedIn and Google, helping teams get more out of high-cost channels and improve conversion outcomes. - Multi-channel activation beyond search and LinkedIn: Extend targeting to platforms such as Meta, YouTube, and Reddit, enabling access to additional inventory and potentially lower-cost reach. - Identity resolution without cookies: Use deterministic data and identity matching to reach known companies and individuals in a privacy-first environment. - Performance insights and measurement: Analyze how specific audiences perform across campaigns, including conversion trends and pipeline impact, to support optimization decisions. - Workflow efficiency: Centralize audience building, syncing, and iteration in one place, reducing manual work and improving consistency. Primer is typically implemented by B2B marketing and growth teams that want to improve performance on existing channels while unlocking new ways to reach their target audience. It integrates with CRM and marketing systems so audiences can reflect current pipeline data and update over time. Overall, Primer provides a structured approach to B2B advertising—helping teams improve efficiency in high-cost channels, expand into new ones, and better understand which audiences are driving results. **Average Rating:** 4.6/5.0 **Total Reviews:** 39 **How Do G2 Users Rate Primer?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Quality of Support:** 9.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.7/10 (Category avg: 8.2/10) **Who Is the Company Behind Primer?** - **Seller:** [Primer (Sayprimer.com)](https://www.g2.com/sellers/primer-sayprimer-com) - **Company Website:** https://sayprimer.com - **Year Founded:** 2019 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/sayprimer/ (29 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Mid-Market, 41% Small-Business #### What Are Primer's Pros and Cons? **Pros:** - Audience Targeting (9 reviews) - Ease of Use (8 reviews) - Integrations (5 reviews) - Data Quality (4 reviews) - Intuitive (4 reviews) **Cons:** - Limited Visibility (3 reviews) - Limited Features (2 reviews) - Limited Reporting (2 reviews) - Filtering Problems (1 reviews) - Inaccuracy (1 reviews) ### What Do G2 Reviewers Say About Primer? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexible audience targeting** of Primer, enhancing precision and ROAS in their advertising campaigns. - Users highlight the **intuitive and user-friendly design** of Primer, facilitating quick setup and audience targeting. - Users praise the **smooth integrations** of Primer, noting easy syncing with CRMs and enhanced campaign efficiency. - Users praise the **high-quality data** from Primer, enhancing targeting and providing strong contact match rates. - Users find Primer's platform to be **intuitive and user-friendly** , facilitating a seamless experience for targeting audiences effectively. **Cons:** - Users feel the **limited visibility** due to spend caps on Primer audiences restricts their advertising effectiveness. - Users note the **limited scale** of Primer for niche audiences, but find workaround solutions for effective targeting. - Users feel the **limited reporting** capabilities of Primer hinder their ability to fully leverage audience insights. - Users feel restricted by **filtering problems** in Primer, hindering audience reach and limiting ad spending potential. - Users feel the **inaccurate targeting** with Primer limits audience reach and hinders effective advertising scale. #### What Are Recent G2 Reviews of Primer? **"[SayPrimer Delivers Affordable B2B Targeting Across Google, Meta, and TikTok](https://www.g2.com/survey_responses/primer-review-12606215)"** **Rating:** 5.0/5.0 stars *— Dustin T.* [Read full review](https://www.g2.com/survey_responses/primer-review-12606215) --- **"[Straightforward Audience Targeting Building with a Clean UX and Clear Audience Reporting](https://www.g2.com/survey_responses/primer-review-12662902)"** **Rating:** 4.5/5.0 stars *— Rafik F.* [Read full review](https://www.g2.com/survey_responses/primer-review-12662902) --- ### 22. [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro **Average Rating:** 4.7/5.0 **Total Reviews:** 85 **How Do G2 Users Rate AdLib DSP?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.3/10 (Category avg: 8.5/10) - **Quality of Support:** 9.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 9.3/10 (Category avg: 8.2/10) **Who Is the Company Behind AdLib DSP?** - **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group) - **Company Website:** https://www.getadlib.com - **Year Founded:** 2016 - **HQ Location:** New York, New York - **LinkedIn® Page:** https://www.linkedin.com/company/10997713/ (27 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 85% Small-Business, 15% Mid-Market #### What Are AdLib DSP's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Campaign Management (6 reviews) - Customer Support (5 reviews) - Easy Setup (5 reviews) - Features (5 reviews) **Cons:** - Audience Targeting (2 reviews) - Difficult Usability (2 reviews) - Lack of Clarity (2 reviews) - Upload Issues (2 reviews) - Ad Issues (1 reviews) ### What Do G2 Reviewers Say About AdLib DSP? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of AdLib DSP, appreciating its intuitive features and excellent customer support. - Users appreciate the **ease of campaign management** in AdLib DSP, enhancing their advertising experience across multiple platforms. - Users praise the **outstanding customer support** of AdLib DSP, enhancing their campaign management experience significantly. - Users love the **easy setup** of AdLib DSP, making it simple for anyone to manage ad campaigns efficiently. - Users commend the **user-friendly features** of AdLib DSP, making campaign management and personalization seamless and efficient. **Cons:** - Users find the **complexity of audience segmentation** challenging, particularly without a clear knowledge base or custom upload options. - Users find the **difficult usability** of AdLib DSP challenging, citing confusion in reporting and audience building. - Users find a **lack of clarity** in audience segmentation, making it challenging for beginners to utilize the features effectively. - Users experience **upload issues** with bulk assets and custom audience lists, impacting their segment creation process. - Users experience **delays in the approval process** for creatives, which can hinder timely campaign launches. #### What Are Recent G2 Reviews of AdLib DSP? **"[Straightforward UI, Unmatched Inventory, and Excellent Support](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)"** **Rating:** 4.5/5.0 stars *— Jesse B.* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795) --- **"[Fantastic Platform](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263) --- #### What Are G2 Users Discussing About AdLib DSP? - [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment ### 23. [NT Technology](https://www.g2.com/products/nt-technology/reviews) NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility. **Average Rating:** 4.8/5.0 **Total Reviews:** 18 **How Do G2 Users Rate NT Technology?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Ease of Use:** 9.6/10 (Category avg: 8.5/10) - **Quality of Support:** 9.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.1/10 (Category avg: 8.2/10) **Who Is the Company Behind NT Technology?** - **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology) - **Year Founded:** 2012 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @nt_programmatic (32 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ntprogrammatic/ (163 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 65% Small-Business, 35% Mid-Market #### What Are NT Technology's Pros and Cons? **Pros:** - Optimization Algorithms (3 reviews) - Optimization Efficiency (3 reviews) - Campaigns (2 reviews) - Ease of Use (2 reviews) - Innovation (2 reviews) **Cons:** - Dashboard Issues (1 reviews) - Limited Features (1 reviews) - Limited Templates (1 reviews) - Poor Reporting (1 reviews) - Slow Reporting (1 reviews) ### What Do G2 Reviewers Say About NT Technology? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional algorithmic optimization** that consistently delivers high-quality traffic and impressive campaign insights. - Users value the **optimization efficiency** of NT Technology, benefiting from high-quality traffic and exceptional support. - Users value the **exceptional support and analytics** from NT Technology, enhancing their campaign effectiveness and insights. - Users appreciate the **intuitive platform** of NT Technology, benefiting from seamless navigation and dedicated support. - Users commend the **exceptional stability and high-quality traffic** provided by NT Technology, enhancing competitive advantage in the market. **Cons:** - Users note a need for improved **real-time visualization features** in the dashboard for quicker reporting capabilities. - Users desire a **broader library of features** in NT Technology to enhance automated reporting and data visualization. - Users desire a **wider selection of templates** to enhance automation and ease of reporting in NT Technology. - Users desire a wider selection of automated reports, citing **poor reporting** as a barrier to efficient data visualization. - Users note the **slow reporting** aspect but appreciate the team's responsiveness for manual report requests. #### What Are Recent G2 Reviews of NT Technology? **"[Smart Cross-Channel Advertising with Strong Brand Protection](https://www.g2.com/survey_responses/nt-technology-review-12952867)"** **Rating:** 5.0/5.0 stars *— Habeeb Efiamotu M.* [Read full review](https://www.g2.com/survey_responses/nt-technology-review-12952867) --- **"[Greater Control Without the Complexity](https://www.g2.com/survey_responses/nt-technology-review-12740869)"** **Rating:** 5.0/5.0 stars *— Muhammed O.* [Read full review](https://www.g2.com/survey_responses/nt-technology-review-12740869) --- ### 24. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Simpli.fi?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Quality of Support:** 9.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.8/10 (Category avg: 8.2/10) **Who Is the Company Behind Simpli.fi?** - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** https://www.simpli.fi/ - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli_fi (1,808 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (619 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Simpli.fi's Pros and Cons? **Pros:** - Customer Support (14 reviews) - Ease of Use (8 reviews) - Helpful (7 reviews) - Team Helpfulness (7 reviews) - Campaigns (5 reviews) **Cons:** - Expensive (4 reviews) - Complex Setup (3 reviews) - Extra Fees (3 reviews) - Lack of Clarity (3 reviews) - Poor Interface Design (3 reviews) ### What Do G2 Reviewers Say About Simpli.fi? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Simpli.fi, highlighting its availability and commitment to helping with campaigns. - Users find Simpli.fi's platform incredibly **easy to use** , complemented by responsive and helpful customer support for campaigns. - Users appreciate the **helpful support team** at Simpli.fi, enhancing user experience and campaign management effectively. - Users value the **exceptional support** from Simpli.fi, appreciating their responsiveness and partnership-like collaboration on campaigns. - Users commend Simpli.fi for its **hyperlocal targeting capabilities** , enhancing agency effectiveness in serving precise local market campaigns. **Cons:** - Users find Simpli.fi to be **expensive** due to unclear pricing and the need for custom quotes from sales. - Users find the **complex setup** of Simpli.fi challenging, with a confusing interface and steep learning curve for new users. - Users express concerns about **hidden fees and lack of pricing transparency** , complicating the onboarding experience and campaign management. - Users express frustration over the **lack of clarity** in onboarding and pricing, leading to trust issues and confusion. - Users struggle with the **poor interface design** of Simpli.fi, finding it cluttered and challenging to navigate. #### What Are Recent G2 Reviews of Simpli.fi? **"[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)"** **Rating:** 4.0/5.0 stars *— Jacob D.* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) --- **"[Easy Campaign Creation and Responsive Support from Simpli.fi](https://www.g2.com/survey_responses/simpli-fi-review-11852332)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) --- #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### 25. [Celtra](https://www.g2.com/products/celtra/reviews) Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 365 **How Do G2 Users Rate Celtra?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.8/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Celtra?** - **Seller:** [Celtra](https://www.g2.com/sellers/celtra) - **Company Website:** https://www.celtra.com - **Year Founded:** 2006 - **HQ Location:** Massachusetts - **Twitter:** @celtra (4,349 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/372671/ (208 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager, Designer - **Top Industries:** Marketing and Advertising, Publishing - **Company Size:** 46% Mid-Market, 31% Small-Business #### What Are Celtra's Pros and Cons? **Pros:** - Efficiency Improvement (4 reviews) - Collaboration (3 reviews) - Creativity (3 reviews) - Design Quality (3 reviews) - Ease of Use (3 reviews) **Cons:** - Functionality Limitations (3 reviews) - Limited Features (3 reviews) - Complexity (2 reviews) - Complex Setup (2 reviews) - Difficult Setup (2 reviews) ### What Do G2 Reviewers Say About Celtra? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **efficiency improvement** in Celtra, simplifying design processes and enhancing collaboration across teams. - Users value the **collaboration features** of Celtra, enhancing efficiency and alignment across teams and projects. - Users value the **ability to generate countless variations effortlessly** , enhancing creativity and efficiency in design production. - Users value the **high-quality design capabilities** of Celtra, allowing quick creation and sharing of varied assets seamlessly. - Users praise the **ease of use** in Celtra, allowing quick design changes and efficient asset sharing without hassle. **Cons:** - Users experience **functionality limitations** in Celtra, leading to challenges with project management and template setup. - Users find the **limited features** of Celtra cumbersome for simple projects, complicating their creative processes. - Users often find **setup complexity** in Celtra challenging, especially when managing multiple projects and creating templates. - Users find the **complex setup** of Celtra challenging, particularly for small campaigns requiring streamlined processes. - Users find the **difficult setup** of Celtra challenging, especially for smaller projects and template management. #### What Are Recent G2 Reviews of Celtra? **"[Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights](https://www.g2.com/survey_responses/celtra-review-12982449)"** **Rating:** 5.0/5.0 stars *— Verified User in Design* [Read full review](https://www.g2.com/survey_responses/celtra-review-12982449) --- **"[Celtra Makes Complex Campaigns Easy with Efficient Asset Management](https://www.g2.com/survey_responses/celtra-review-12978264)"** **Rating:** 5.0/5.0 stars *— Dunia S.* [Read full review](https://www.g2.com/survey_responses/celtra-review-12978264) --- #### What Are G2 Users Discussing About Celtra? - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment ## What Is Cross-Channel Advertising Software? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Cross-Channel Advertising Software? - [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) - [Native Advertising Software](https://www.g2.com/categories/native-advertising) --- ## How Do You Choose the Right Cross-Channel Advertising Software? ### What You Should Know About Cross-Channel Advertising Software ### What is Cross-Channel Advertising Software? Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels. To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads. Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals. Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel. Key Benefits of Cross-Channel Advertising Software - Create more touchpoints for brands, increasing the chances of conversions - Create a single cross-channel view of the customer buying journey across channels - Multiple connections with buyers or customers through their preferred channels - Provide a positive brand experience and build lasting relationships - Gain better insights into cross-channel campaigns and advertisements - Increase brand visibility and customer engagement ### Why Use Cross-Channel Advertising Software? **Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing. **Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist. **Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation. **Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground. **Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment. ### Who Uses Cross-Channel Advertising Software? Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits. **Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise. ### Cross-Channel Advertising Software Features **Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting. **Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts. **Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation. **Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better. **Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory. **Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail. **Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet. ### Trends Related to Cross-Channel Advertising Software Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects. Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts. Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel. ### Potential Issues with Cross-Channel Advertising Software **Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy. **Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues. ### Software and Services Related to Cross-Channel Advertising Software [**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords. [**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. [**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. [**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives. [**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.