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Mobile App Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Mobile App Analytics

Mobile app analytics tools enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trends over time, location segmentation, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products.

While some mobile app analytics products solely address app analytics, others can be used for both app and digital analytics. Mobile app analytics are also popular with mobile game developers, specifically for those looking for a Unity analytics solution.

To qualify for inclusion in the Mobile App Analytics category, a product must:

Provide data regarding an app’s user behavior
Provide information about demographics or regional use
Display trends or market behaviors
Analyze customer satisfaction and usage
Produce reports outlining multiple factors analyzed

Top 10 Mobile App Analytics

  • Google Analytics
  • Amplitude
  • AppsFlyer
  • Adobe Analytics
  • CleverTap
  • Pendo
  • GA 360
  • Mixpanel
  • MoEngage
  • Heap

Compare Mobile App Analytics

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(5,169)4.5 out of 5

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy

(498)4.5 out of 5
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Why do 25 of the Fortune 100 and 41,000+ other teams (including the G2 product team) use Amplitude? Amplitude is a product intelligence platform that helps teams understand user behavior, ship the right product experiences fast, and drive business outcomes. Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development str

(176)4.4 out of 5
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AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 6,000+ technology partners make better business decisions every day. To learn how to grow your business with attribution data you can trust please visit www.appsflyer.com.

(727)4.0 out of 5

Adobe Analytics Cloud is the core system of intelligence for the enterprise. It enables businesses to move from insights to action in real time by uniquely integrating audience as the core system of intelligence for the enterprise. It enables data across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager and Adobe Analytics to capture, aggregate, rationalize and understand vast amounts of disparate data and then translate that data into singular customer profiles.

(156)4.5 out of 5
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CleverTap is an extremely powerful, comprehensive, user-friendly solution used by top mobile brands to build valuable, long-term relationships with their users. CleverTap provides two things: access to real-time behavioral analytics, so our customers can better understand who their users are; and a platform with which they can engage users on the right channels, at the right time, and with a message that resonates. With CleverTap, you can - Build an omnichannel customer experience that supports

(388)4.5 out of 5
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Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific featur

(437)4.3 out of 5

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

(384)4.3 out of 5
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Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in N

(109)4.4 out of 5
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MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom

(460)4.4 out of 5
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Heap helps teams make smarter decisions. Heap automatically captures every user action on your website or mobile app, so you can analyze the usage patterns that drive conversion and retention. Our unique approach means that anyone can understand user behavior without having to rely on engineers to instrument events. Also, since Heap automatically collects events starting at the moment of installation, this data is available retroactively -- no need to wait for events to trickle in when you hav

(126)4.5 out of 5

Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place o

(36)3.9 out of 5
Entry Level Price:$0

Flurry Analytics is one of the world’s most recognized and adopted mobile app analytics solutions. It’s easy to use, powerful and completely free. Designed to help product, development and growth experts build apps users love, Flurry helps improve app engagement, run a data-driven product roadmap, boost user acquisition efforts and more. Flurry also includes crash reporting, push notification management and remote configuration. Flurry Analytics provides real-time metrics for iOS and Android ap

(32)4.6 out of 5

Adjust is a global B2B SaaS company. Born at the heart of the mobile app economy and grown out of a passion for technology, the company now has 16 offices around the world. Adjust's platform includes measurement, fraud prevention, cybersecurity and marketing automation products. Together, they make marketing simpler, smarter and more secure for the 40,000 apps working with Adjust. Global leading brands including Procter & Gamble, Rocket Internet and Tencent Games have implemented its solut

(637)4.7 out of 5
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Smartlook is a qualitative analytics solution for websites and mobile apps helping over 280,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and

AppFollow is an app management platform for timely decisions and actions. Its review management and review analytics platform, App Store Optimization (ASO) tools, and dashboards for monitoring mobile app data, ratings & reviews, and organic growth helps mobile apps and games stay on track and manage critical data changes with ease. AppFollow is a crucial tool for Customer Support, Marketing, ASO and Product Management teams that want their apps and games take the first position on app store

(35)4.9 out of 5

UXCam enables businesses to understand their app users with an easy-to-use analytics solution. The feature set includes Session Replay Analysis, Heatmaps, User Analysis, Screen Analysis and more. UXCam is convinced that delivering a product alone is not enough. Every successful organization is in the business of delivering User Experience. Most companies track “vanity metrics” such as page visits and do not capture micro-interaction data sets. In doing so, they completely miss what matters:

(88)4.2 out of 5
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Singular was founded to simplify marketing data by helping clients quickly and confidently answer questions about channel priority, budget allocation, and delivering data to your internal system. By automatically organizing and combining users’ most important datasets, Singular exposes critical insights and empowers businesses to connect marketing inputs to business outcomes to drive growth. Singular works with some of the biggest mobile app publishers in the world, including Lyft, Twitter, Rovi

(74)4.6 out of 5

With a quick deployment, our platform starts to ingest and visualize everything your customers experience on web, native app, and kiosk. The impact of every customer interaction is automatically quantified, every customer session can be replayed, and most importantly, all your teams can work from a single version of truth. That’s why the biggest brands have taken the Quantum leap, such as Alaska Airlines, lululemon, Lenovo, and Western Union. Looking to learn more about the session replay space

(51)4.4 out of 5

Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust r

(71)4.1 out of 5
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The Kochava Unified Audience Platform answers the marketer’s questions of which marketing efforts led to conversion and how best to measure ad partner performance. The Kochava platform includes basic and configurable attribution, analytics, fraud mitigation, push notifications, privacy and consent management, and audience enrichment, segmentation, and discovery. The Unified Audience Platform is a marketer’s “single source of truth” in the app ecosystem. With it, customers know they have an o

(28)4.1 out of 5

In today’s digitally transformed world, it’s more important than ever to have a deep understanding of your customers and to engage them with personalized messages through the channels that they prefer. Amazon Pinpoint enables marketers and developers to deliver customer-centric engagement experiences. Better experiences lead to stronger relationships with your customers and reduces customer churn.

(23)4.7 out of 5

All-in-one platform for App Store Optimization and App Marketing. It helps to spend time more efficiently, perform detailed analytics of competitors’ applications, and stay current on the latest changes due to the regular reports. What business needs can be solved using ASOdesk platform: – estimation of ASO effectiveness; – estimation of the popularity of search queries; – creation of a semantic core; – regular monitoring of app ratings in the App Store and Google Play; – App Store Localization

(20)4.7 out of 5

MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google on SDKs, mobile ads, rank changes, and more. Sales and marketing teams rely on MightySignal to power key decisions in prospecting, lead qualifying, market sizing, and more.

(27)3.8 out of 5

App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization. The company's mission to help customers create winning mobile experiences. The company created the mobile app data market in 2010 and is committed to delivering the industry’s most complete mobile performance offering. More than 1,100 enterprise clients and 1 million registered use

(158)4.0 out of 5
Entry Level Price:From $850 Per Month

Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.

(18)3.9 out of 5
Optimized for quick response

Upland Localytics is a leading mobile app analytics and marketing platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding your app, your users, and how they interact with your brand to deliver highly targeted and personalized engagement, including app and web push, in-app, app inbox and location-based campaigns. We then use digital intelligence to optim

(59)4.4 out of 5
Optimized for quick response

Indicative is the leading Customer Analytics platform that enables product and marketing teams to make informed decisions by thoroughly understanding and exploring user behavior across every touchpoint. Only Indicative connects directly to your data and excels at answering complex customer analytics questions in real-time without having to rely on data teams or SQL. Indicative provides actionable insights in seconds that empower teams to optimize customer engagement, increase conversion, and im

(17)4.1 out of 5
Entry Level Price:Free forever

Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly allows you to innovate and enhance your products to provide personalized and customized customer experiences, and meet key business and revenue goals. Countly empowers companies of any size or location to grow their business by helping them securely process billions of data po

(14)4.3 out of 5
Entry Level Price:Free

Apteligent, formerly Crittercism, is a mobile application performance management (APM) solution, offering both error monitoring and service monitoring solutions.

(15)4.9 out of 5

Kumulos is the easy to use omni-channel user engagement platform that offers a 360-degree view of user experience, user sentiment and user behavior to provide a holistic view of mobile app performance. Kumulos gives you all the tools you need to connect with, and create long term customers. Key features of Kumulos include rich, interactive mobile push notifications, web push notifications and in-app messaging. These features can be used separately or you can create omni-channel campaigns and ope

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Check out the G2 Grid® for the top Mobile App Analytics products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Leaders
High Performers
Contenders
Niche
Google Analytics
Kissmetrics
Mixpanel
Chartbeat
Adobe Analytics
Heap
Flurry
Workspace ONE Intelligence
Countly
Upland Localytics
UXCam
App Annie Intelligence
GA 360
CleverTap
Pinpoint
Pendo
AppsFlyer
Indicative
Adjust
Amplitude
Branch
MightySignal
Smartlook
Kochava
Quantum Metric
MoEngage
Singular
AppFollow
ASOdesk
Market Presence
Satisfaction

Learn More About Mobile App Analytics


What are Mobile App Analytics Tools?

The increased presence and influence of mobile devices has driven the necessity for mobile applications. Whether designed for e-commerce, gaming, finance, productivity, loyalty programs, or otherwise, there seems to be an application for almost anything you might imagine. Because of this huge press for mobility, businesses are pushing hard to get their service or product out onto the mobile landscape.

What comes with that, then, is the need to understand how users interact with the applications you have built for your business. An app is only valuable if people are actually using it with any sense of regularity, and the ability to interact with the app easily or conveniently can play a huge role in whether your app succeeds. Mobile app analytics solutions allow you to see how users interact with your app, providing all kinds of data including the type of device they are accessing from, how long they spend on pages in the app, how frequently a user opens the app, and more. The result is a data-driven picture of your app’s performance and how it fits into the marketplace.

Key Benefits of Mobile App Analytics Tools

  • Broad-spectrum data about user interactions with an app
  • Specified data regarding user demographics
  • Reporting features collecting multiple trends for digestion and action


Why Use Mobile App Analytics Tools?

If you want to know the who, where, when, and how of your app usage, mobile app analytics tools is your go-to tool. This software is designed to give app builders and companies deep insights into not only what is going on while users are in their apps but also the demographics around which users are accessing their apps. The result is a more complete, holistic insight into an app’s successes, failures, and opportunities.

Usage insights — What pages get the most traffic? The least? How often do users buy after putting an item in the app’s cart? What page do users bounce from the most? How much time do users spend in your app? These questions and more can all be answered with mobile app analytics solutions. Mobile app analytics tools focus on allowing businesses to leverage usage data into data-driven insights, helping them make better decisions about the app’s future direction and build.

Carrier and device insights — The impact that certain carriers, devices, and operating systems can have on an app’s functionality and overall success tends to be overlooked. Mobile app analytics tools can offer insights into these factors. Such insights can help expose potential incompatibilities your app might have with your desired user demographic. Armed with that information, your company can update the app to better fit its users’ preferences.

Performance insights — While you might not get log outputs from mobile app analytics like you can get from software testing tools, you can discern other functional issues from your data. Notice a page or feature is rarely used? Maybe you see there is a disproportionate number of app closures after the loading of a specific app page? These might be indicators that something is not functioning properly on those pages and could tip off developers to reexamine that build.


Who Uses Mobile App Analytics Tools?

Mobile app analytics tools can provide significant, valuable insights for your business. While different teams might find value in different elements of this software, the following list rounds up the most common team members that would most regularly interact with mobile app analytics tools.

Product managers — These users would find value in mobile app analytics tools’ application quality of life (QoL) tracking. Changes in application QoL affect application usage and performance. The high-level insights drawn from mobile app analytics tools can help create a more well-informed product direction and improve the overall quality of an application.

Data analysts — Data analysts should find significant value in mobile app analytics tools. The volume of data at their disposal allows data analysts to craft in-depth insights around numerous aspects of an application’s performance. Additionally, the in-software visualization and filtering features can help clarify the mass of data points that mobile app analytics generate.

Application developers — Using mobile app analytics tools, application developers can specifically target application workflows for optimization or upkeep based on data. In-depth analytics around user interactions, region and network data, and code performance can be extremely valuable toward buffing an application’s build and client-side operation.

Marketing teams — Marketing teams can take information collected by mobile app analytics tools and turn them into more effective targeted marketing campaigns. While some of the more technical in-app performance data might not be as useful to these teams, marketers can lean on invaluable resources like demographic, regional, and carrier data as they move toward a more well-informed marketing campaign.


Mobile App Analytics Tools Features

While not entirely inclusive of all mobile app analytics tools features, the following should be found in any strong mobile app analytics solution.

OS-based tracking — Mobile app analytics tools needs to be able to evaluate app performance based on the mobile OS the app is running on. iOS and Android are the biggest players in mobile OS, but they are not the only platforms that mobile apps can run on. Some mobile app analytics solutions will also track the device type running an OS, accounting for other niche or proprietary systems and the respective OS version, for trending and further data analysis.

Session analytics — The most basic mobile app analytics tool feature, session analytics inform you on the basics of a user’s time in your app. How long the app was used, where in the app users went, and the kinds of activities they performed in-app are all baseline information that every company should want to know about their user audience.

Regional analytics — Understanding where, geographically, users are accessing your application can give your business unique insights into your user base. This type of data can enable more effective targeted advertising, and it can generate particularly interesting insights and trends when combined with other usage data like carrier, device, and time spent in-app.

Date filtering — Understanding usage data in the context of timeframes can lead to hugely beneficial insights for your business. Aside from the more obvious analysis of app intelligence—for example, understanding how bug fixes affect rates of usership—businesses can garner more subtle insights, such as how usership changes after implementing subtle user interface updates or backend performance overhauls.

Audience analytics — Does your application have paid features? Is the application free, or does it require a one-time purchase? Understanding how your free and paid audience members interact with your app can give you better insight into how the price of your application in some way affects the way users interact with your app in their day to day.

Market trends — It is as important to understand your users’ in-app activity as it is to understand how your apps compare to other apps on the market. For an application to compete, your business needs to understand exactly what it is competing against. Mobile app analytics tools should provide market intelligence so that your business can always understand how its apps are performing in context with the market as a whole.

Reporting — As with any analytics tool, reporting is a powerful way of consolidating key information into an easily digestible format. Mobile app analytics tools should be able to turn out reports regarding any data factor it tracks, allowing companies to get summaries of any possible data they might find to be important.

Data visualization — This works similarly to the reporting functionality of other analytics tools. Data visualization—the process of turning raw data into charts, graphs, and other forms of visual representations—is a perfect at-a-glance representation of an app’s users, functions, and success. Data visualizations can be highly valuable for revealing trends in data that might otherwise be lost under the sheer volume that is captured by a mobile app analytics tool.

Additional Mobile App Analytics Features

While not all mobile app analytics tools will carry these features, these are some added functionalities that could provide particular benefit for your business.

Code performance analysis — Sometimes, occurrences that negatively affect the user experience might originate from the application’s own code. Some mobile app analytics tools will track performance down to the code level, which can reveal any code segments that are performing suboptimally.

Network filtering — Understanding your users’ networks can help lead to a better overall user experience. WiFi and carrier networks each have their own connection strengths and consistencies, and some mobile app analytics tools will allow the filtering of performance data based off method of network connection or other distinguishing network-adjacent traits like carrier name or region.


Potential Issues with Mobile App Analytics Tools

Overtracking — Believe it or not, this can be a real issue for businesses. Because mobile app analytics solutions offer the ability to track so many aspects of an app’s existence, it is incredibly tempting to try to track all of it. In a word: don’t. Companies need to be sure to track and analyze what is actually important for their app’s success, and this may differ from company to company. For example, mobile video game app companies will want to track different data points than a retailer might for their store’s mobile app. If a business cannot fight the temptation to track every little aspect, it is really easy to get lost in the data and, in turn, the data will end up polluting its analysis with nonfactors.

Device attribution — Mobile devices, as a hardware archetype, are composed of a massive collection of device manufacturers, data carriers, and operating system variations. For a mobile app analytics solution to be truly effective, it has to be able to analyze application events in context with the hardware and software the application is run on. Failure to properly capture these details could mean missing out on version-, hardware-, or carrier-influenced problems, leading to increased time troubleshooting issues.

Data security — As mentioned above, a hot topic with app analytics is the extent to which user data is tracked and secured. Because of how much data can be acquired about users with app analytics tools, data security and data privacy are genuine and valid concerns. When using a mobile app analytics tool, businesses should also be investing in data security solutions.


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