Best Mobile App Analytics Software

Mobile app analytics software enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trends over time, location segmentation, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products.

While some mobile app analytics products solely address app analytics, others can be used for both app and digital analytics. Mobile app analytics are also popular with mobile game developers, specifically for those looking for a Unity analytics solution.

To qualify for inclusion in the Mobile App Analytics category, a product must:

  • Provide data regarding an app’s user behavior
  • Provide information about demographics or regional use
  • Display trends or market behaviors
  • Analyze customer satisfaction and usage
  • Produce reports outlining multiple factors analyzed
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    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy

    Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.

    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

    Amplitude Analytics
    (60)4.5 out of 5
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    Optimized for quick response

    Amplitude is a product analytics platform that helps companies understand user behavior, ship the right features fast, and drive business outcomes. Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development strategy. It’s also the only analytics solution built to meet the needs of modern product teams, with real-time

    CleverTap
    (67)4.6 out of 5
    Optimized for quick response
    Optimized for quick response

    CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap’s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences. Over 8,

    Pendo
    (41)4.6 out of 5
    Optimized for quick response
    Optimized for quick response

    Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific featur

    Mixpanel
    (103)4.2 out of 5
    Optimized for quick response
    Optimized for quick response

    Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Salt Lake City, London, and Singapore. With over 26,000 customers worldwide

    HockeyApp develops apps for iOS, Android, OS X, and Windows. Distribute beta versions, collect live crash reports, get feedback from real users and analyze test coverage.

    Integrate Flurry Analytics in five minutes to get basic insights into your users and app performance, or set up advanced analysis of complex events to get a deep understanding of everything your users are doing.

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and

    Heap
    (25)4.3 out of 5
    Optimized for quick response
    Optimized for quick response

    Heap automatically captures every user action in your web or mobile app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. It takes just 2 minutes to install Heap. After that, Heap will begin collecting every user action automatically. Whenever you have a question about what users are doing, you can go into Heap, use our point-and-click interface to define events and build a report, and have an answer to your question in seconds. Since we're capturing ev

    MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google on SDKs, mobile ads, rank changes, and more. Sales and marketing teams rely on MightySignal to power key decisions in prospecting, lead qualifying, market sizing, and more.

    Mobile user attribution and advanced app analytics, combined with store stats

    App Annie is the standard in app analytics and app market data, giving you one easy-to-use platform for running every stage of your app business.

    Localytics is a marketing and analytics platform for mobile and web apps. Localytics works with the world’s brands, helping them create great experiences for their customers and maximizing profitability, engagement, lifetime value, and loyalty.

    Countly is an innovative, real-time, open source mobile analytics platform. It collects data from mobile phones, and visualizes this information to analyse mobile application usage and end-user behaviour.

    Appsee's app analytics platform goes beyond reporting basic, quantitative data by providing mobile teams with visual data. The user recordings and touch heatmaps allow you to see for yourself how users actually behave within your app. These tools can help you pinpoint where you can optimize your user experience and troubleshoot issues from performance to usability. In conjunction with these visualization tools, Appsee supplies mobile teams with insights regarding retention, user journeys, usag

    Kochava is a unique and holistic measurement provider offering mobile analytics tools to marketers and developers promoting their apps. The Kochava platform for mobile and connected devices gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations. Real-time analytic visualizations give customers a full range of user data points to precisely measure user acquisition, app engagement, and return on investment and create audien

    AppsFlyer
    (30)4.3 out of 5
    Optimized for quick response
    Optimized for quick response

    AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. AppsFlyer’s NativeTrack™ Attribution, Marketi

    Indicative is a behavioral analytics platform designed to help Marketing and Product teams optimize user engagement, conversion, and retention. It's easy to setup and easy to use—no SQL or coding knowledge required—and offers analysts a single view of customer behavior across all digital touchpoints, including web, app, marketing automation, support systems, databases and data warehouses.

    Apteligent, formerly Crittercism, is a mobile application performance management (APM) solution, offering both error monitoring and service monitoring solutions.

    comScore provides insights and analytics for a digital world with products that are fueled with the right mix of our proprietary data with customer data. Our proprietary data spans the globe and includes people-based panel insights, page tags, and surveys. Customers can fuse our data with their own outputs, including web and mobile data, social and video data, and CRM system data for the complete picture of where their business has been and where it needs to go. We deliver custom solutions, sy

    SimilarWeb is the standard for understanding the digital world. With the largest international online panel consisting of hundreds of millions of devices, SimilarWeb provides granular insights about any website or app across industries. Global brands such as Walmart, eBay, Skyscanner, and adidas rely on SimilarWeb to make better business.

    Apptopia offers download, revenue, usage, and SDK data in an affordable and easy-to-use web tool. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis for competitive intelligence, market research, lead generation, and strategic insights.

    Pyze Growth Intelligence addresses the increasingly critical business need to engage and retain users across disparate platforms. Pyze develops holistic user profiles by aggregating user behavior across platforms and enables realtime, targeted engagement & personalization campaigns to ensure individualized experiences for all users: - Gain competitive advantage by understanding user clusters, trends, patterns, and anomalies - Provide personalized engagement, content and experience to users

    Monitor and troubleshoot IT problems on the fly from iOS, Android and Blackberry mobile devices

    HeadSpin is the complete solution for all your mobile performance and user experience needs. Through its Mobile Performance Platform (MPP), HeadSpin provides mobile application developers, carrier networks, device OEMs, and CDN providers detailed visibility into user experience issues across every layer of the mobile ecosystem - from client to server. The MPP consists of more than 22,000 SIM-enabled devices in more than 150 locations. This enables customers to quickly debug, test and optimize fo

    WalkMe™ is the pioneer of the Digital Adoption Platform (DAP) — an enterprise-class guidance, engagement, insights, and automation platform. As the digital revolution transforms the workplace and customer preferences, WalkMe’s holistic approach simplifies enterprise systems, customer-facing sites and mobile apps for the overwhelmed user. WalkMe’s DAP enables the creation of interactive on-screen sequences that guide and engage users throughout any digital experience. Powered by AI and machine l

    Fix crashes, boost performance and get to know your users with mobile app analytics. Read more at http://www.ca.com/us/products/ca-mobile-app-analytics.html

    App Builder: Take your concepts, ideas and needs to rich engaging apps in hours using our “Zero Code App Builder”. All this can now be done while connecting to any enterprise backend infrastructure regardless of complex composite data sets from multiple sources without compromising on security & policy controls. Our platform/solution seamlessly fits in to your existing infrastructure without needing any drastic changes. No Vendor Lock-In: Our solution/platform is built on open standards a

    Heap Hero is the world's first and the only cloud-based heap dump analysis tool. Registration, download or installation is not required to use the tool. Just upload your application's heap dumps & review the beautiful reports instantly

    Monitor performance and usage of applications from a desktop or tablet without creating queries or data analyst. Find trends, resolve issues, and trigger alerts when metrics cross critical thresholds.

    ScientiaMobile provides accurate mobile device intelligence and image optimization solutions that improve the mobile experience and make web pages load faster. ScientiaMobile was formed in 2011 to commercialize WURFL, the industry’s most advanced device detection solution. With customers such as Google, Amazon, and Akamai, ScientiaMobile’s device detection helps drive more than 83% of the internet’s device analytics. ScientiaMobile continues to lead the mobile device intelligence market and lev

    Mobile marketing analytics for advertisers

    AdGyde is a mobile analytics software that monitors and reports analytical data about the app users.

    Increase your overall revenue without changing a thing about your existing integrations. Use AirData as the easiest way to monetize mobile application data.

    With AppAttribution.io you can unify all your users marketing activities into one powerful platform, giving you the insights you need to generate more revenue.

    AppLink.io is a mobile app analytics tool that provides app statistics, metrics, tracking and monitoring capabilities.

    Growth overview to analyse your app’s growth on one page. Manage Competitors and Analyse their growth as compared to yours. Analyse growth over multiple keywords with daily updates.

    AskingPoint is an app analytics API for iOS and mobile app developers that includes an embedded Rating Widget.

    Cobub Toaster is a stand-alone deployable push solution for mobile apps.

    Force Operation X is a solution tool makes it possible to measure and analyze the effectiveness of smartphone advertising.

    Inapptics helps app makers analyze user behavior in their mobile apps. It allows seeing how people actually use your app, where they tap and how they navigate in the app. Unlike traditional analytics tools that provide just quantitive metrics and charts, Inapptics provides the following to help you understand and analyze user behavior: Screen flows - See the actions users perform on each screen, where they tap and how they navigate within your app. Visual funnels - See the percentage of user

    MetricsCat enables users to analyzing mobile apps data, track, filter, compare everything for mobile marketing.

    Repro is a growth platform for mobile apps with easy and flexible analytics, qualitative study of users with play-by-play user action videos, marketing strategies such as push notification or in-app message.

    Resonance is a fast and disrupting lane to provide the users with mass-customized and compelling UX, able to ease their lives and rock new markets. Resonance AI software platform is designed to leverage the AI and the IoT to create contextual predictions and personalized solutions based on the final user. Resonance comes with a full set of AIs to design a silent ninja, able to forecast personal issues, in order to provide tailor-made solutions. In fact, the App will learn to recognize user rou

    Sensor Tower is the leading solution for mobile marketers, app developers, and industry analysts who demand superior competitive insights into the mobile economy and are seeking to increase app downloads through app store optimization.

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