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Taboola Reviews & Product Details

Taboola (NASDAQ: TBLA) is a publicly traded advertising and technology company that empowers businesses to grow through performance advertising that goes beyond search and social, with thousands of advertisers using Realize—its scaled ad platform reaching roughly 600M daily active users across top publishers like NBC News and Yahoo and OEMs such as Samsung and Xiaomi—who rely on Taboola’s unique data, specialized algorithms, and unmatched reach to drive both audience and revenue growth.

Seller

Taboola

Languages Supported

German, English, French, Italian, Japanese, Portuguese, Spanish

Product Description

Realize unlocks incremental performance revenue by turning your ads placements into highly converting inventory without sacrificing your user experience, identity, or control. With experience across thousands of publishers and advertisers, Realize uses AI trained on over a decade of open web behavior and code-on-page data from 11,000 direct publisher integrations to unlock high intent prospects and activate them effectively.

Overview by

Daragh Nener-Lally

Discussions

Taboola Community

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

View More Pricing Information

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Taboola Media

Taboola Demo - Maximize Conversions - Drive More Conversions From Your Budget

An automated bidding strategy which uses real-time signals to drive conversions whilst ensuring optimal scale and performance.

Taboola Demo - Optimize for Engagement - Drive Quality Traffic With Engagement Signals

Improve campaign performance by using engagement signals to qualify audiences, refine targeting, and deliver stronger results.

Taboola Demo - SpendGuard - Reduce Wastage With Optimization Algorithm

Improve campaign efficiency by automatically minimizing wasted spend and directing budgets toward higher-performing supply in real time.

Taboola Demo - Frequency Cap - Control Campaign Exposure With Frequency Limits

Improve CPC campaign performance by minimizing wasted spend and preventing ad fatigue, ensuring audiences see ads the right number of times.

Taboola Demo - Predictive Audiences - Reach New Users With Higher Likelihood To Act

Boosts campaign performance and ROAS by reaching untapped high-converting users, mirroring high-value actions from your source data (like conversions) to identify new users more likely to act. Case studies have a proven 23% uplift in CVR, 13% improvement in CPA, 1.25X more conversions per $ spent.

Taboola Demo - Custom Reports - Create Tailored Reports For Faster Decisions

Improve efficiency with custom reports aligned to specific goals by selecting KPIs and metrics to accelerate analysis and guide smarter optimization, ensuring every decision is backed by precise insights.

Taboola Reviews (30)

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Nidhi R.

Paid media executive

Mid-Market (51-1000 emp.)

1/23/2025

"Best Native Platform to use"

5/5

What do you like best about Taboola?

Taboola is the platform which helps us to capture more leads Review collected by and hosted on G2.com.

What do you dislike about Taboola?

they have bit lead discrepancy which makes difficult to count leads Review collected by and hosted on G2.com.

Perry R.

Owner

Small-Business (50 or fewer emp.)

6/30/2025

"Their navigation to set up an ad campaign and their support blows"

0/5

What do you like best about Taboola?

Nothing. Their whole system is hard to navigate, Review collected by and hosted on G2.com.

What do you dislike about Taboola?

I tried to get a campaign going, but their navigation sucks. Their customer support does not help much, either.

I got as far as setting up a campaign Pain in the ass to do) and putting my credit card info.

There's a rep called Cierra Cox, who, will, supposedly get on the phone with a potential client, but she flakes -- she also does not properly read e-mails.

That happened to me twice with her, and I chatted with other who had the same problem. Review collected by and hosted on G2.com.

Troy O.

Small-Business (50 or fewer emp.)

9/24/2023

"Cost efficient, high traffic, must try marketing platform."

4.5/5

What do you like best about Taboola?

The ease of generating ads with the assistance of the AI gerated headlines. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

Editing images to correct ratios can be difficult. Review collected by and hosted on G2.com.

Verified User in Religious Institutions

Mid-Market (51-1000 emp.)

9/8/2023

"Taboola Will Get You Traffic"

3.5/5

What do you like best about Taboola?

Taboola is a good source of cheap, high volume traffic. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

The quality of traffic from Taboola is not as high as other advertising platforms. Review collected by and hosted on G2.com.

Miguel I.

Marketing and Data Expert

Small-Business (50 or fewer emp.)

5/19/2022

"The best display ads platform for Advertisers"

4.5/5

What do you like best about Taboola?

The way the platform shows the relevant data through its UI. It's very precise in terms of KPI's such as impressions, clicks, conversions. And its tracking pixels are really helpful at the moment of taking a decision in order to increase or decrease budgets of showing ads. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

The campaign building process and the optimization of the images for different placements don't allow me to look at correct previews. Sometimes the images appeared cut when they were actually exactly to the dimensions they were asking. Review collected by and hosted on G2.com.

Recommendations to others considering Taboola:

Once the platform is set up with the pixels and tracking systems it is pretty straightforward to use. Although, the initial set in order to correctly run campaigns might be a little bit tedious Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

Driving traffic and sales to my website, through images and videos using a display network. Specifically gaining TOFU users that don't know the brand and are inside a very specific niche of the market. Review collected by and hosted on G2.com.

Ketan P.

Manager - Performance Marketing

Small-Business (50 or fewer emp.)

8/18/2022

"Taboola Vs AdRoll"

0.5/5

What do you like best about Taboola?

To be honest, nothing is helpful about Taboola. I know I have to answer what is best but I cannot actually recall what is best about them. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

There is just not one thing that I disliked.

I can't believe that I am writing this but signing up for the platform itself is a cumbersome job, it was tedious, non-user friendly and vague. Since I had to run ads on it I somehow ended up doing it at last. Review collected by and hosted on G2.com.

Satya V.

Growth Product Manager

Enterprise (> 1000 emp.)

3/18/2022

"Great platform for getting additional reach"

5/5

What do you like best about Taboola?

Taboola is an excellent platform for building a top funnel and increasing Brand awareness. Campaign setup is the easiest here as there are not any major audience buckets or other targeting options to choose from. It just shows the right ads to the right audience through its Machine Learning Model which has acquired data of millions of users over time. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

There are not many targeting options available and that is the main reason we can not expect a better quality of users to flow in through Taboola ads. Review collected by and hosted on G2.com.

Recommendations to others considering Taboola:

Taboola is a great Native ad platform to get additional scale if you think you as a brand have exhausted your addressable audience size. Review collected by and hosted on G2.com.

What problems is Taboola solving and how is that benefiting you?

We use Taboola to get visibility on news websites and it has been a great way of getting installs at unimaginably low costs We build our acquisition funnel through this Native ad platform and once we build the top funnel, it is up to us to engage them through promotions and other offers. Review collected by and hosted on G2.com.

Missy J.

Ad Operations Manager

Small-Business (50 or fewer emp.)

7/20/2021

"Great Customer Service"

4.5/5

What do you like best about Taboola?

There customer service is top notch. I was impressed with their responsiveness and knowledge. Their product and UI are both easy to use and great for publishers. We have been really pleased with this service for our clients and the added revenue that they are able to provide. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

Their reporting in the UI is a little bulky, so you have to pull a lot of different ways to download the data in different spreadsheets - in order to complete the internal reporting we have, it is just a little more time consuming, but nothing we can't handle. The UI could use a bit of an update from the esthetic side of things :) Review collected by and hosted on G2.com.

James R.

Marketing Specialist

Small-Business (50 or fewer emp.)

10/7/2021

"Awesome Native Ad Network with High Quality Placements"

5/5

What do you like best about Taboola?

Customer support is there to help guide you in setting up your campaigns. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

Taboola can be very expensive if you do not set up your campaigns correctly and optimize them. Review collected by and hosted on G2.com.

Giancarlo R.

Dentist

Small-Business (50 or fewer emp.)

8/30/2021

"Poor Customer Support"

0/5

What do you like best about Taboola?

Nothing was helping. They did not give any explanation when my account and campaign was rejected. Review collected by and hosted on G2.com.

What do you dislike about Taboola?

Set a new account and was rejected after they took my payment method. No explanation. Very poor business model. Review collected by and hosted on G2.com.