Taboola Reviews & Product Details


What is Taboola?

Distribute Your Content. Premium Publishers. Engaged Audiences.

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Taboola Profile Details

Taboola Profile Details

Vendor
Taboola
Company Website
Year Founded
2007
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
1,195
Twitter
@taboola
Twitter Followers
8,936
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Companies Using Taboola

Microsoft
Salesforce
Adobe
VMware
Hewlett-Packard
Citrix Systems
CenturyLink
Siemens
AT&T
Charles Schwab
PayPal
Yahoo!

Taboola Reviews

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1-16 of 16 total Taboola reviews

Taboola Reviews

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1-16 of 16 total Taboola reviews
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Marketing/Data Analyst
Small-Business
(11-50 employees)
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"Easy and Succesful Native Platform"

What do you like best?

I normally use taboola to analyze data and check how our campaigns are performing. As a Marketing Analyst I don't usually upload campaigns myself but Taboola has a really nice interface to check data quick and easy.

What do you dislike?

It is still a very simple website, to sign in the first time your rep needs to register you in, at least that's how it was in my case, and it took a while. Also, even that their simplicity does helps at time you wish you could have more data to analyze.

Recommendations to others considering the product:

It will do probably every you want this platform to do.

What problems are you solving with the product? What benefits have you realized?

Taboola offers certain ways to extract data that have been quite beneficial for my reporting. For example, and this is something you can do in many other advertising sites, you can export the image URL which works to extract the image while using a Google Sheet report.

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Marketing Manager
Computer Software
Small-Business
(2-10 employees)
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"Native Platform with a great future"

What do you like best?

Even though the dashboard is lacking functionality, the publishers working together with Taboola and algorythm is at the top of the market.

Retargeting works also great - and you can create campaigns on 3rd party cookies (deciding on whether to target interests, or vocation or something else)

What do you dislike?

Ad creation is really painful

Reporting is tedious

Customer service is lacking (altough you can do most yourself with the self service tool - so does not really matter)

Recommendations to others considering the product:

Definetly try out the retargeting and create campaigns distinguished by device as CPCs between vary a lot between mobile, tablet & desktop

What problems are you solving with the product? What benefits have you realized?

Scaling lead gen business - getting more newslette signups -

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Digital Marketing Manager
Financial Services
Small-Business
(11-50 employees)
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"One of the top two content distribution networks"

What do you like best?

- Scale of distribution. Some huge properties in the network (partic. Daily Mail group) and a large hinterland of regional and local news sites

- Some high quality placements available such as Bloomberg, BusinessInsider, Huffington Post, CityAM, ThisIsMoney and about a dozen others

- Best for video – originally built for it and still leads the pack

- Well-designed management and reporting interface

- Content gets up and running quickly

- Technically excellent and rapid innovation

- Great people and they take good care of advertisers

What do you dislike?

Has a higher tolerance for spammy content than its larger more established competitors – both in terms of content it allows to run, and placements where its widgets appear. (That said, some of the newer networks appear much worse in this regard, so it's all relative). Fortunately they report thoroughly on all placements and provide tools to exclude the ones that deliver low CTR or poorer traffic. There are some excellent placements on Taboola, you just have to be relentless if you want to exclude the poor ones.

Recommendations to others considering the product:

Be ready for high traffic if your headlines are clickable and your budget is high enough. Be prepared to spend time filtering placements until you get the quality of traffic you're after. Make sure each headline/image combination uses unique tracking parameters so you can discover the sweetspot between what's clickable and what's valuable traffic for you. Finally do stay in touch with the Taboola account managers and support people (they're good in my view) and give feedback (they listen).

What problems are you solving with the product? What benefits have you realized?

Getting distribution for video content; audience insight from seeing who watches what and how engaged they are; quickly testing different image and headline combinations.

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CEO & Head Coach/Programmer of AggressorFit™
Sports
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"Taboola - A Complete Waste of Money and Time"

What do you like best?

Nothing. It does nothing. It is completely useless and overpriced.

What do you dislike?

Everything. The platform itself is slow as a snail. Also, If you like getting lots of fake leads from Africa and India - try it. It is amazingly expensive, does nothing, and watch out - if you fill out a wrong box, or click 'accelerated' - even with a monthly spending limit of $250, it'll hit you up for $100 a day. Complete and utter waste of money - the leads are fake - and no refunds are available when they over-charge you to criminal proportions. USING THIS PLATFORM IS HIGHLY DISCOURAGED. The biggest mistake I've made in business in 5 years.

Recommendations to others considering the product:

NEVER USE IT.

What problems are you solving with the product? What benefits have you realized?

It did nothing. Used for 6 weeks with a highly successful funnel, and it brought nothing but fake leads and dead ends from the middle east and africa.

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President
Marketing and Advertising
Small-Business
(2-10 employees)
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"Taboola Review"

What do you like best?

The unique ad solution for publishers and the performance for DR advertisers.

What do you dislike?

Being over billed on our first campaign that we did not manage. The first one had to be managed by Taboola's internal team.

On the publisher end, they wanted us to sign a year long agreement in the beginning.

What problems are you solving with the product? What benefits have you realized?

We can run and manage our clients campaigns on a CPC basis.

As a publisher, their solution adds additional and incremental revenue.

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UM
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"customer service not good - luckily mostly not needed - nice new features"

What do you like best?

the new audience segments are something really nice and good. Possible to play around with them a lot

What do you dislike?

content creation - try A/B testing 5 creatives and 5 ad copies and handle a lot of uploading errors... you will waste a lot of time with that. They really need to implement the cross testing feature

Recommendations to others considering the product:

do not rely solely on taboola - use other providers as well

What problems are you solving with the product? What benefits have you realized?

scaling lead gen & app installs

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UF
Enterprise
(5001-10,000 employees)
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"Taboola has been a great partner in driving traffic to our site."

What do you like best?

Their dashboard and reporting is user friendly. It's easy to use to execute and report on. Also, can easily find historical data when needed.

What do you dislike?

Based on our site programming some button actions are captured twice in some cases. I can get the breakdown by month upon request, but it's limited to a certain amount of time I can have them pull the data.

Recommendations to others considering the product:

In the past year and a half that we've used Taboola, it's been a good partnership. They've been responsive as needs arise.

What problems are you solving with the product? What benefits have you realized?

We are using Taboola to drive traffic to our content articles which is in a sub-section of our site. It's also helped us understand what consumers find interesting in terms of content.

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AM
Mid-Market
(51-200 employees)
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"Still Not Sold on the ROI"

What do you like best?

Wide exposure for our clients across relevant sites, ability to A/B test title and images. Use information and data to help drive other marketing initiatives.

What do you dislike?

The traffic that Taboola drives isn't the best. It really doesn't convert well and we've decided to slowly pull away from that platform in lieu of spending elsewhere.

Recommendations to others considering the product:

Definitely review pricing

What problems are you solving with the product? What benefits have you realized?

Trying to get more people to view our content, products, services, etc.

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A
Small-Business
(2-10 employees)
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"Horrible audience targeting"

What do you like best?

Its a great way to promote content across the web.

What do you dislike?

the sites that they choose were highly irrelevant and we were never credited for spending large amounts of our budgets on the sites they chose.

Recommendations to others considering the product:

I would pay real close attention to the audiences and websites they're serving you on. Many of the sites they served us on made no sense whats so ever. We're a job recruitment site, and they were showing us on retirement websites.

What problems are you solving with the product? What benefits have you realized?

trying to drive more awareness to our service. we got traffic, but most of it bounced

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AM
Validated Reviewer
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"Very solid native ad platform - lacks a few simplification features"

What do you like best?

The inventory (at least in Germany) is really great for our target audience

What do you dislike?

The dashboard and reporting features... daily exports of your campaign by day? It is tedious

Recommendations to others considering the product:

Talk to customer representatives. They are really helpful.

What problems are you solving with the product? What benefits have you realized?

Acquiring leads.

Tapped new sources for leads. Works like a charm.

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Digital Content Specialist
Marketing and Advertising
Mid-Market
(51-200 employees)
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"Used Taboola for our native advertising and saw great results."

What do you like best?

Taboola picked the best relevant content to share on our blog and website.

What do you dislike?

Sometimes it came across as a little spammy and not 100% trustworthy news.

Recommendations to others considering the product:

Taboola does a great job of sharing content that is related with our consumers.

What problems are you solving with the product? What benefits have you realized?

Sharing content with our customers that can give them a better experience.

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AM
Mid-Market
(51-200 employees)
Validated Reviewer
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"Not a Great Experience with Bulk Uploading"

What do you like best?

Ease of use when navigating the the platform. Easy access to information for reporting.

What do you dislike?

It takes forever to upload articles and headlines. It would be nice to be able to bulk upload to multiple campaigns. The images don't always sync and the system is frequently down.

What problems are you solving with the product? What benefits have you realized?

Increasing traffic to clients websites. We see a significant drop in traffic when content discovery is not running.

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UM
Small-Business
(11-50 employees)
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"Taboola is great, if you have already exhausted all other digital efforts"

What do you like best?

I like that we can leverage taboolas vast network for for display and content marketing.

What do you dislike?

They are expensive, compared to other content distribution networks, and we struggled to justify the ROAS.

Recommendations to others considering the product:

I think the quality of support and integration, especially for new enterprise customers, is lacking. I would suggest Taboola work on helping new clients navigate the nuances of account creation and setup.

What problems are you solving with the product? What benefits have you realized?

We were able to expand our reach for potential new customers through content campaigns.

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UM
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"Great native advertiser, 2nd to Outbrain"

What do you like best?

I really enjoyed the interface at taboola and the available data. They had a handful of really great publishers I liked buying traffic from.

What do you dislike?

There were too many publishers that were very low quality so buying advertisements on their pages resulted in lost money.

What problems are you solving with the product? What benefits have you realized?

Taboola helped increase traffic to our websites.

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IF
Enterprise
(5001-10,000 employees)
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"You can tell they are promoted content"

What do you like best?

The ability to place your content on relevant pages

What do you dislike?

The click-bait nature of the content makes it not trustworthy

Recommendations to others considering the product:

keep customer first

What problems are you solving with the product? What benefits have you realized?

content distribution

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U
Enterprise
(10,001+ employees)
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"G2"

What do you like best?

What i like best was pretty much everything

What do you dislike?

Nothin was real to mybdislike and everything was nice

What problems are you solving with the product? What benefits have you realized?

Media posting and research

Taboola Features

  • Content Creation Tools
  • Content Curation
  • Buyer Personas
  • A/B Testing
  • Dashboards & Reporting
  • Audience Targeting

Taboola User Ratings

6.5
Ease of Use
Average: 8.8*
5.7
Quality of Support
Average: 8.6*
6.0
Ease of Setup
Average: 8.2*
* Content Distribution Category
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Taboola Categories on G2