Taboola Reviews & Product Details

Taboola Overview

What is Taboola?

Distribute Your Content. Premium Publishers. Engaged Audiences.

Taboola Details
Website
Product Description

Distribute Your Content. Premium Publishers. Engaged Audiences.


Seller Details
Seller
Taboola
Company Website
Year Founded
2007
HQ Location
New York, NY
Twitter
@taboola
9,851 Twitter followers
LinkedIn® Page
www.linkedin.com
1,357 employees on LinkedIn®
Show More

Taboola Screenshots

Taboola Reviews

Write a Review
Filter reviews
LinkedIn®
Connections
Popular Mentions
Showing 19 Taboola reviews
Popular Mentions
Showing 19 reviews
Filter Reviews
Filter Reviews
Sort by
Ratings
Company Size
User Role
All Industries
Region
Already have Taboola?
Write a Review
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Nothing at all. They are useless scammers. Review collected by and hosted on G2.com.

What do you dislike?

The account was hacked or Taboola messed up and was running the wrong accounts on my account. I had to remove all of my payment methods to stop the bleeding. Lost almost $300 in a blink of an eye. I have been waiting for customer service to respond for 1 month and 2 days know. Only response was asking for the campaign ID in question. DO NOT USE THIS GARBAGE Review collected by and hosted on G2.com.

Recommendations to others considering the product:

DON'T Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

What problems am I solving not a one. Taboola is the problem. Review collected by and hosted on G2.com.

Show More
Show Less
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Taboola is easy to use and the user interface is fairly intuitive. For a low price, you can get a large number of clicks and traffic to your website, though the quality of that traffic can be suspect. The Taboola team is helpful and willing to put in the time and effort to explain the platform, and provide insight into recommendations. Review collected by and hosted on G2.com.

What do you dislike?

There are some limitations with Taboola that aren't there with other vendors. For example, you can't really run your ads on a whitelist of sites, or only on sites within a certain vertical. You cannot use bid adjustments and their metrics don't include things like time on page or other on-site engagement metrics. Traffic is also of relatively low quality and your ads can show next to click-bait articles on rather low-end sites. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're driving traffic to the site at a very low CPC. Review collected by and hosted on G2.com.

Show More
Show Less
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

We do like many of the publishers on Taboola. They allow you to tap into some premium Native Ad traffic. Review collected by and hosted on G2.com.

What do you dislike?

We are not a fan of Taboola's dashboard, their approval system, or their user interface. We wish we could archive campaigns. We're also not a big fan of their approval team; they can sometimes be rude. Overall, Taboola is a good alternative to Native traffic, but we hope their merge with Outbrain will be better. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Taboola to purchase additional traffic via native publishers. Review collected by and hosted on G2.com.

Show More
Show Less
Marketing Manager
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Even though the dashboard is lacking functionality, the publishers working together with Taboola and algorythm is at the top of the market.

Retargeting works also great - and you can create campaigns on 3rd party cookies (deciding on whether to target interests, or vocation or something else) Review collected by and hosted on G2.com.

What do you dislike?

Ad creation is really painful

Reporting is tedious

Customer service is lacking (altough you can do most yourself with the self service tool - so does not really matter)

Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definetly try out the retargeting and create campaigns distinguished by device as CPCs between vary a lot between mobile, tablet & desktop Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Scaling lead gen business - getting more newslette signups -

Review collected by and hosted on G2.com.

Show More
Show Less
CEO & Head Coach/Programmer of AggressorFit™
Sports
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Nothing. It does nothing. It is completely useless and overpriced. Review collected by and hosted on G2.com.

What do you dislike?

Everything. The platform itself is slow as a snail. Also, If you like getting lots of fake leads from Africa and India - try it. It is amazingly expensive, does nothing, and watch out - if you fill out a wrong box, or click 'accelerated' - even with a monthly spending limit of $250, it'll hit you up for $100 a day. Complete and utter waste of money - the leads are fake - and no refunds are available when they over-charge you to criminal proportions. USING THIS PLATFORM IS HIGHLY DISCOURAGED. The biggest mistake I've made in business in 5 years. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

NEVER USE IT. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It did nothing. Used for 6 weeks with a highly successful funnel, and it brought nothing but fake leads and dead ends from the middle east and africa. Review collected by and hosted on G2.com.

Show More
Show Less
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

the new audience segments are something really nice and good. Possible to play around with them a lot Review collected by and hosted on G2.com.

What do you dislike?

content creation - try A/B testing 5 creatives and 5 ad copies and handle a lot of uploading errors... you will waste a lot of time with that. They really need to implement the cross testing feature Review collected by and hosted on G2.com.

Recommendations to others considering the product:

do not rely solely on taboola - use other providers as well Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

scaling lead gen & app installs Review collected by and hosted on G2.com.

Show More
Show Less
President
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The unique ad solution for publishers and the performance for DR advertisers. Review collected by and hosted on G2.com.

What do you dislike?

Being over billed on our first campaign that we did not manage. The first one had to be managed by Taboola's internal team.

On the publisher end, they wanted us to sign a year long agreement in the beginning. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We can run and manage our clients campaigns on a CPC basis.

As a publisher, their solution adds additional and incremental revenue. Review collected by and hosted on G2.com.

Show More
Show Less
Marketing/Data Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I normally use taboola to analyze data and check how our campaigns are performing. As a Marketing Analyst I don't usually upload campaigns myself but Taboola has a really nice interface to check data quick and easy. Review collected by and hosted on G2.com.

What do you dislike?

It is still a very simple website, to sign in the first time your rep needs to register you in, at least that's how it was in my case, and it took a while. Also, even that their simplicity does helps at time you wish you could have more data to analyze. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It will do probably every you want this platform to do. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Taboola offers certain ways to extract data that have been quite beneficial for my reporting. For example, and this is something you can do in many other advertising sites, you can export the image URL which works to extract the image while using a Google Sheet report. Review collected by and hosted on G2.com.

Show More
Show Less
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Wide exposure for our clients across relevant sites, ability to A/B test title and images. Use information and data to help drive other marketing initiatives. Review collected by and hosted on G2.com.

What do you dislike?

The traffic that Taboola drives isn't the best. It really doesn't convert well and we've decided to slowly pull away from that platform in lieu of spending elsewhere. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely review pricing Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Trying to get more people to view our content, products, services, etc. Review collected by and hosted on G2.com.

Show More
Show Less
AS
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Its a great way to promote content across the web. Review collected by and hosted on G2.com.

What do you dislike?

the sites that they choose were highly irrelevant and we were never credited for spending large amounts of our budgets on the sites they chose. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I would pay real close attention to the audiences and websites they're serving you on. Many of the sites they served us on made no sense whats so ever. We're a job recruitment site, and they were showing us on retirement websites. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

trying to drive more awareness to our service. we got traffic, but most of it bounced Review collected by and hosted on G2.com.

Show More
Show Less
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I really enjoyed the interface at taboola and the available data. They had a handful of really great publishers I liked buying traffic from. Review collected by and hosted on G2.com.

What do you dislike?

There were too many publishers that were very low quality so buying advertisements on their pages resulted in lost money. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Taboola helped increase traffic to our websites. Review collected by and hosted on G2.com.

Show More
Show Less
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The inventory (at least in Germany) is really great for our target audience Review collected by and hosted on G2.com.

What do you dislike?

The dashboard and reporting features... daily exports of your campaign by day? It is tedious Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Talk to customer representatives. They are really helpful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Acquiring leads.

Tapped new sources for leads. Works like a charm. Review collected by and hosted on G2.com.

Show More
Show Less
Digital Content Specialist
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Taboola picked the best relevant content to share on our blog and website. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes it came across as a little spammy and not 100% trustworthy news. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Taboola does a great job of sharing content that is related with our consumers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Sharing content with our customers that can give them a better experience. Review collected by and hosted on G2.com.

Show More
Show Less
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like that we can leverage taboolas vast network for for display and content marketing. Review collected by and hosted on G2.com.

What do you dislike?

They are expensive, compared to other content distribution networks, and we struggled to justify the ROAS. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I think the quality of support and integration, especially for new enterprise customers, is lacking. I would suggest Taboola work on helping new clients navigate the nuances of account creation and setup. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were able to expand our reach for potential new customers through content campaigns. Review collected by and hosted on G2.com.

Show More
Show Less
UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

What i like best was pretty much everything Review collected by and hosted on G2.com.

What do you dislike?

Nothin was real to mybdislike and everything was nice Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Media posting and research Review collected by and hosted on G2.com.

Show More
Show Less
IF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The ability to place your content on relevant pages Review collected by and hosted on G2.com.

What do you dislike?

The click-bait nature of the content makes it not trustworthy Review collected by and hosted on G2.com.

Recommendations to others considering the product:

keep customer first Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

content distribution Review collected by and hosted on G2.com.

Show More
Show Less
Digital Marketing Manager
Financial Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

- Scale of distribution. Some huge properties in the network (partic. Daily Mail group) and a large hinterland of regional and local news sites

- Some high quality placements available such as Bloomberg, BusinessInsider, Huffington Post, CityAM, ThisIsMoney and about a dozen others

- Best for video – originally built for it and still leads the pack

- Well-designed management and reporting interface

- Content gets up and running quickly

- Technically excellent and rapid innovation

- Great people and they take good care of advertisers Review collected by and hosted on G2.com.

What do you dislike?

Has a higher tolerance for spammy content than its larger more established competitors – both in terms of content it allows to run, and placements where its widgets appear. (That said, some of the newer networks appear much worse in this regard, so it's all relative). Fortunately they report thoroughly on all placements and provide tools to exclude the ones that deliver low CTR or poorer traffic. There are some excellent placements on Taboola, you just have to be relentless if you want to exclude the poor ones.

Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Be ready for high traffic if your headlines are clickable and your budget is high enough. Be prepared to spend time filtering placements until you get the quality of traffic you're after. Make sure each headline/image combination uses unique tracking parameters so you can discover the sweetspot between what's clickable and what's valuable traffic for you. Finally do stay in touch with the Taboola account managers and support people (they're good in my view) and give feedback (they listen). Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Getting distribution for video content; audience insight from seeing who watches what and how engaged they are; quickly testing different image and headline combinations. Review collected by and hosted on G2.com.

Show More
Show Less
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Their dashboard and reporting is user friendly. It's easy to use to execute and report on. Also, can easily find historical data when needed. Review collected by and hosted on G2.com.

What do you dislike?

Based on our site programming some button actions are captured twice in some cases. I can get the breakdown by month upon request, but it's limited to a certain amount of time I can have them pull the data. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

In the past year and a half that we've used Taboola, it's been a good partnership. They've been responsive as needs arise. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using Taboola to drive traffic to our content articles which is in a sub-section of our site. It's also helped us understand what consumers find interesting in terms of content. Review collected by and hosted on G2.com.

Show More
Show Less
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Ease of use when navigating the the platform. Easy access to information for reporting. Review collected by and hosted on G2.com.

What do you dislike?

It takes forever to upload articles and headlines. It would be nice to be able to bulk upload to multiple campaigns. The images don't always sync and the system is frequently down. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Increasing traffic to clients websites. We see a significant drop in traffic when content discovery is not running. Review collected by and hosted on G2.com.

Show More
Show Less
Do you work for Taboola?

Taboola Categories on G2