# Branch Reviews **Vendor:** Branch **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 453 ## About Branch Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience. ## Branch Pros & Cons **What users like:** - Users appreciate the **ease of use** of Branch, noting its simplicity in link creation and integration for various campaigns. (4 reviews) - Users appreciate the **exceptional customer support** from Branch, noting their quick responses and willingness to assist with solutions. (3 reviews) - Users find Branch's **easy integrations** invaluable for simplifying link tracking and enhancing overall campaign performance. (3 reviews) - Users appreciate the **easy link tracking** capabilities of Branch, which streamline marketing efforts and enhance efficiency. (3 reviews) - Users value the **tracking capabilities** of Branch, enabling efficient link creation and accurate performance data. (3 reviews) - Implementation Ease (2 reviews) - A/B Testing (1 reviews) - Users highlight the **informative and user-friendly analytics** of Branch, aiding in quick decision-making and optimization. (1 reviews) - Attribution (1 reviews) - Business Growth (1 reviews) **What users dislike:** - Users struggle with **poor customer support** , facing unresponsive agents and inadequate assistance during critical onboarding processes. (2 reviews) - Users often face **complex setup issues** and unsatisfactory customer service, impacting the initial experience with Branch. (2 reviews) - Users face **complex navigation** issues with Branch, making it difficult to manage costs and partner additions. (1 reviews) - Users find the **initial setup complex** , which can hinder the overall user experience with Branch. (1 reviews) - Users find **dashboard limitations** hinder efficient auditing, wishing for expanded search features and better organizational tools. (1 reviews) - Dashboard Usability (1 reviews) - Difficult Setup (1 reviews) - Users find the **cost to be a bit higher** with Branch compared to other MMPs, affecting affordability. (1 reviews) - Inadequate Reporting (1 reviews) - Insufficient Training (1 reviews) ## Branch Reviews ### 1. Easy Unique Tracking Links with Deep Linking, Reliable Attribution, and Smooth SDK Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Prashant . | Performance Marketing Freelancer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Branch?** Creating unique tracking links are very easy , The platform offers deep linking, reliable attribution, easy SDK integration **What do you dislike about Branch?** I feel unique link wise tracking is difficult , as on the dashboard it does not give link wise installs or other attribution you have go to linkhub click on the each link separately to check the stats **What problems is Branch solving and how is that benefiting you?** I am running mobile app campaigns for a client call Piczio , I am currently running there campaigns on multiple channles including affiliates partners , influencers , Google & Meta Ads , Branch helps me to track & analyse the individual performance and make a decision which campaign or from which channel traffic is coming from ### 2. Precise Deep Linking That increases Multi-Channels Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Rajan Raj N. | Associate - Founder's Office, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2026 **What do you like best about Branch?** Best solution which enables in precise and excellent deeplinking and helps multiple channels and campaign Performance onboarding is very easy any one can use easily and have good integrations with other softwares **What do you dislike about Branch?** search for older branch links and data is bit difficult and its managable and UI and UX is 70 to 80% good and pricing is bit more also Branch enhance in build AI **What problems is Branch solving and how is that benefiting you?** branch helps in making links which enables customer to lands on appropriate platform, example if customer have app, so earlier they lands on website but after branch now user can land on app if they have app - this leads to increase in engagement and performance ### 3. Reliable Deep Linking & Attribution Platform for Mobile Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Amar T. | CRM Manager, Health, Wellness and Fitness, Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Branch?** Branch makes it easy to create deep links that take users directly to the relevant in-app screen, which is very useful for CRM and marketing campaigns across channels like WhatsApp, SMS, push notifications, and email. I also like the simple link creation and campaign tracking, which helps measure installs and in-app actions driven by different campaigns. It helps improve the overall user journey and makes marketing attribution clearer. **What do you dislike about Branch?** The analytics and reporting capabilities can feel a bit limited when trying to analyze campaign performance in depth. For CRM and marketing teams, more flexible reporting and easier access to granular data would make it easier to derive insights without relying on additional tools. **What problems is Branch solving and how is that benefiting you?** Branch helps solve the problem of sending users to the correct in-app experience from different marketing channels. With deep linking, users coming from WhatsApp, SMS, push notifications, or paid campaigns can directly land on the relevant screen inside the app instead of the homepage. This improves the user journey and conversion rates for our CRM and marketing campaigns, while also helping us track installs and in-app actions to better understand campaign performance. ### 4. Better than google analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Aayush J. | Senior Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Branch?** I was able to get my campaign revenue data faster through Google Analytics. **What do you dislike about Branch?** I received the revenue amount in dollars, and after that I need to convert it to Indian rupees. **What problems is Branch solving and how is that benefiting you?** I was able to access my campaign revenue data more quickly using Google Analytics, which made it easier to review and work with the information. ### 5. Saves Time and Boosts Marketing, But a Bit Pricey **Rating:** 4.5/5.0 stars **Reviewed by:** Gary A. | Senior Quality Associate, Education Management, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Branch?** Branch helps save valuable time. It helps you create links that takes you directly to the right page within a specific app. It is easy to use and can help in the marketing field, giving clear data and information. **What do you dislike about Branch?** It is a little high on cost and the initial set up is a little complex. However, I do find Branch to be useful and convenient. **What problems is Branch solving and how is that benefiting you?** Branch helps with solving various issues. One of them is inconsistent user experience across various platforms. Several users switch between mobile app, emails or web links cause confusing redirects. Branch helps with these cases. ### 6. Needs Improvement Despite Simple Link Creation and Strong Support **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Branch?** What I value most about Branch is the simplicity of link creation and the strong support provided, particularly in recent interactions. **What do you dislike about Branch?** One area where Branch could improve is in the ease of navigating costs, adding new partners, and accessing more user-friendly reporting. These aspects have presented some challenges for our team. **What problems is Branch solving and how is that benefiting you?** At this stage, we’re still evaluating how Branch fits into our broader needs. We’ve been working with their wonderful support team to better understand the different offerings and how we might best utilize the platform moving forward. ### 7. Branch is a very good option for generating deep links on the go, supports custom urls too. **Rating:** 5.0/5.0 stars **Reviewed by:** Lovepreet S. | Senior App Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Branch?** 1. SDK is easy to integrate. 2. Configuration is simple. 3. Used almost on daily basis, has overall reports based on certain key type. **What do you dislike about Branch?** 1. All Quick links can't be downloaded at once. 2. Search function only runs loaded quick links not all. 3. There is no way to check report by particular link. 4. Customer Support doesn't help much. **What problems is Branch solving and how is that benefiting you?** 1. Generating deep links on the go. 2. Marketing : tie up with few agencies and can track clicks/installs etc through that agency on branch dashboard. 3. Overall which link is generating more clicks, installs etc. this helped us in placing advertisement in a better way. ### 8. Decent product, terrible customer service. **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Branch?** Branch had a strong pricing model on a per unit basis and a large feature suite. **What do you dislike about Branch?** The customer service was easily the worst we have experienced. We're an app with about 1M users, and struggled to get them on the a call to sign an Enterprise contract, despite going over the free usage tier within a day. Onboarding support was not available, and the support agents were quite dismissive. **What problems is Branch solving and how is that benefiting you?** It acted as our MMP for TikTok ad campaign optimisation. The implementation was okay, but onboarding wasn't well documented compared to other peer providers. ### 9. Excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Branch?** Our customer support team from Branch is exemptional. Quick to respond, always willing to hold working meetings to solve issues or help us innovate effeciencies and improvements. The tools have been easy to implement and adopt for our teams. **What do you dislike about Branch?** Organizational and search limitations within the dashboard have made auditing tasks a bit cumbersome. Would love to see the search features within the linkhub expanded to include exclusion filters and other utilities. **What problems is Branch solving and how is that benefiting you?** Expediting the ability to deep link into our app. Utilizing branch allowed us to expand this capability quicker and easier, while speeding up TTM for deep link targeted communications to customers and business partners. The security of fallback URLs and available redirects has also assisted in improving our UX for these communications. ### 10. Branch as an effective mobile link creation and tracking software. **Rating:** 4.5/5.0 stars **Reviewed by:** Armando D. | Senior Account Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Branch?** Branch has been very helpful in creating essential links for mobile tracking such as app installs, link clicks, etc. It is easy to implement for multiple campaigns and for different channels of communication. It can be frequently used for multiple requirements such as link tracking, link creation, improving conversions and more. **What do you dislike about Branch?** The link search filter of the software needs to be improved to find old links created in the past. **What problems is Branch solving and how is that benefiting you?** Branch has helped solve the problem of link tracking, as all the insights related post the link creation is all available on the Branch dashboard and interface itself. ### 11. Good product for deep linking **Rating:** 4.5/5.0 stars **Reviewed by:** Saravanan U. | Sr. Principal Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Branch?** Easy and customer/business friendly - asy for developers to understand and integrated **What do you dislike about Branch?** Nothing dislike. All are well document and easy for developers to understand and integrated **What problems is Branch solving and how is that benefiting you?** Mobile attributions ### 12. Good for measuring app traffic, but buggy and doesn't integrate well with our vendors. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Branch?** The ability to customise the user journey **What do you dislike about Branch?** Bugs - doesn't always do what it's meant to **What problems is Branch solving and how is that benefiting you?** Branch supports us with creating measurable tracking links for app install campaigns, helping us attribute marketing activity to results. ### 13. Branch review **Rating:** 5.0/5.0 stars **Reviewed by:** Nidhi A. | Growth Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Branch?** The best part about using Branch is that it's very user friendly. It has a step by step process of creating links making it easy for the user to creation of the link. Additionally, making a unique link specific to each campaign by adding UTM parameters helps in better analysis of campaign performance. Such features and data tracking is amongst other good features of the platform. **What do you dislike about Branch?** The only problem I have faced using the platform is that finding links is a little difficult and tagging feature doesn't work very aptly at times. **What problems is Branch solving and how is that benefiting you?** Branch links are not only used for campaign execution but also in campaign performace analysis. The links that we create on Branch help us in setting up redirecting path for our potention traffic to our app via all the Campaigns that we do- SMS, Whatsapp, Email. In addition, tracking of these Branch links on the platform also help us in giving us an understanding of how these campaigns have performed in achieving our goals. ### 14. Easy to track & analysize the data **Rating:** 5.0/5.0 stars **Reviewed by:** Kashish B. | Deputy Manager - App Growth, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Branch?** Branch provides a user-friendly platform for tracking and analyzing data, making it straightforward to gain insights into various metrics. The detailed analytics and comprehensive reporting tools are particularly valuable, as they enable precise performance optimization and informed decision-making. The intuitive interface and robust features make it an indispensable tool for growth and efficiency. Additionally, the customer support team is great, offering prompt and helpful assistance whenever needed. **What do you dislike about Branch?** One of the challenges with Branch is its complexity due to the vast amount of features and data available. For new users, this can be quite overwhelming and may require a steep learning curve to fully utilize its potential. Additionally, navigating through the extensive options and settings can sometimes be cumbersome, leading to inefficiencies in finding specific information quickly. **What problems is Branch solving and how is that benefiting you?** Branch is addressing several key challenges in mobile marketing, particularly around tracking and attribution. By providing accurate and detailed insights into user behavior and campaign performance, Branch helps identify which marketing efforts are most effective. This data-driven approach allows for better optimization of marketing strategies, ensuring higher ROI and more targeted campaigns. Additionally, Branch's deep linking technology enhances user experience by seamlessly directing users to the desired content within the app, leading to increased engagement and retention. This comprehensive solution streamlines the mobile marketing process, making it easier to manage campaigns, measure success, and drive growth. ### 15. Branch Link Review **Rating:** 5.0/5.0 stars **Reviewed by:** Devshree P. | Sr. Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Branch?** The features of brand for us are very useful, adding UTM parameters and giving customised names to link as well the event based tracking. It's easy & quick to use, the clone feature is such a time saver. **What do you dislike about Branch?** As such there's nothing that I dislike, however search feature for old links can be improved. Sometimes when I search 9-12 month old links, it takes time to find. **What problems is Branch solving and how is that benefiting you?** In order to reach out to users outside of our App, we use brand and most importantly for tracking outside app. Whether it's a WhatsApp, SMS or Email Campaign the tracking is really smooth. We are easily able to identify the traffic from different sources. The duplicate link feature reduces re-work and helps us create as many as 10-15 links per product within a minute. ### 16. Best attribution tool to track my app installs and remarketingg ads **Rating:** 4.5/5.0 stars **Reviewed by:** Kamal B. | Head of Marketing & Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Branch?** Tracking all my installs from different source of ads partner, Quick links that make easy to get the perofromance of my campaigns and support from the team. **What do you dislike about Branch?** I think cost is little bit high but team is supprotive they suggest best plan as per the data increase and for the long term purpose. **What problems is Branch solving and how is that benefiting you?** In our app analytics, branch solving takes the forefront, enabling us to gain insights into app install attribution. This feature allows us to discern the most lucrative sources, guiding us in optimizing our return on investment (ROI). Also branch help us to maximize ROI of campaigns with the features of quick links . ### 17. Best MMP ever **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Branch?** I've been using Branch for over five years, and it has been an indispensable tool for our mobile measurement needs. The platform's robust features and seamless integration capabilities have significantly enhanced our ability to track and analyze user engagement. The support team is always responsive and helpful, making the overall experience even better. I highly recommend Branch to anyone looking for a reliable and comprehensive mobile measurement partner. **What do you dislike about Branch?** While Branch offers excellent features, one area that could use improvement is the implementation process. I found it quite challenging and time-consuming to set up initially. The documentation, although comprehensive, can be overwhelming for those who are not as technically inclined. Simplifying the setup process would make the platform even more accessible and user-friendly. **What problems is Branch solving and how is that benefiting you?** Branch helps me understand how to attribute results on the channel/ campaign level ### 18. Niche MMP with a fair offer **Rating:** 3.5/5.0 stars **Reviewed by:** Stefano M. | Analytics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Branch?** Branch has a quite easy interface to retrieve basic data and draw reporting. It has a shared channel with us where we can ask unfiltered question to our technical success manager, who is very helpfus to address those **What do you dislike about Branch?** It doesn't have a comprehensive industry data points that we can compare. More than expected data issues in our API. SDK integration prone to have issues **What problems is Branch solving and how is that benefiting you?** We attribute Installs and Opens events in the APP space through Branch to the relevant channels. We use Branch to calculate ROI and APP performance ### 19. Monitoring real time is accurate **Rating:** 5.0/5.0 stars **Reviewed by:** Hrushikesh K. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Branch?** accurate attribution for app installs and conversions, advanced deep linking capabilities. and fraud ruls set up configuration which we can do to our convenience. **What do you dislike about Branch?** its dashboard view, it takes time to load in windows but works perfectly in Mac and also for data download sometimes it takes to mush time **What problems is Branch solving and how is that benefiting you?** Attrinution - at airtel we have more than 100 sources branch will help us getting correct attrinution to correct source creating short links - it is fast and easy to create links for any use case at airtel payments bank fraud ruls - easy to create fraud rules ### 20. There is a bit of a learning curve, but also a great payoff **Rating:** 4.5/5.0 stars **Reviewed by:** Bruno C. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Branch?** Times are changing and tracking users across sessions and events are a pain these days, but Branch keeps evolving and delivering what we need to track install, in-app events and attribution. Obviously, you need a dev to implement, but it's not a big deal and it can be done pretty quickly. You can integrate with the ad platforms you use to help track and attribute installs. Android works perfectly, Apple is... Apple. Branch actually offers great solutions to circumvent Apple's limitations, although ad campaigns in networks like Facebook, Instagram, Google Ads or Twitter are not that great. But again... every MMP faces similar challenges. But I believe Branch was the first to come up with a couple solutions regarding attribution on iOS devices. **What do you dislike about Branch?** A couple features are not as straightforward as they could be and requires reading the documentation for things that you should be able to understand directly on the platform settings, like NativeLink (Branch's solution to Apple Private Relay) and Deepview (another solution for attribution and parameter handling). **What problems is Branch solving and how is that benefiting you?** Branch helps distribute crossplastform link and attribute app installs while integrating with various ad networks (most of them I never even heard of, that's how extensive their integration list is). ### 21. A good platform to create customised quick links **Rating:** 5.0/5.0 stars **Reviewed by:** inayat b. | Senior Growth Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Branch?** * Ease of creating quick links * Accurate source/wise/channel wise creation of links which give accurate tracking * easy UI * Creating a duplicate is one of the most helpful feature while creating new links, it's quick to create links using this feature **What do you dislike about Branch?** * Its genuinely tough to find links by searching by tags. unless i have noted/copied the link, i usually cant find the link **What problems is Branch solving and how is that benefiting you?** Creating trackable links for mobile marketing and tracking ### 22. Branch: Industry-Leading Mobile Linking & Measurement Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Sujith R. | Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Branch?** What I personally like about branch is the standout feature of its ability to seamlessly link user experience and attribution across various devices, platforms, and channels adn very easy to implement. I really like Branch because it makes mobile marketing much better and easier to intergrate. Branch is really good at making sure the data it provides is accurate, which is veryimportant for making campaign optimization and planning. **What do you dislike about Branch?** I think some folks might feel like Branch costs a bit more compared to other similar options out there. This might be a problem for smaller businesses or startups with tight budgets. For new people it might take some time to get along with the features.But, even though there are these small downsides, lots of people including me still think Branch is worth it because it has so many good things and we can learn a lot from it gradually. **What problems is Branch solving and how is that benefiting you?** It tracks user actions across different devices and channels accurately, giving us a complete view of our customers' journey.Branch ensures a seamless smooth experience for users across all platforms. Branch offers dependable data and insights, guiding marketers in making better decisions and boosting our confidence in making strategies for the campaigns.Marketers can create personalized experiences for users based on their behavior and preferences. ### 23. Branch is a great marketing tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Trishia F. | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Branch?** Branch is very easy to use. There are so many great features, but the top two I use are creating QR codes for tracking and the dashboard for monitoring activity. I view the Quick Links dashboard daily to measure the performance on all of our marketing channels. I then use that information in my monthly KPI deck. **What do you dislike about Branch?** I have not had a negative experience with Branch. **What problems is Branch solving and how is that benefiting you?** Branch made us aware that a few of our marketing assets did not perform well for our 2023 program campaign. The data we reviewed from 2023 helped us modify our campaign for 2024. We omitted several assets we had last year and moved forward with a more targeted approach which saved us money. ### 24. Transformative User Experience: Branch Software as the Premier Source of Truth for App Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Sujith R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** Branch has its ability to revolutionize the user experience in mobile marketing. It offers a comprehensive platform that seamlessly links and measures user interactions across various devices, platforms, and channels. **What do you dislike about Branch?** The pricing structure of Branch is on the higher end compared to other alternatives in the market which could pose a barrier to entry for smaller businesses or startups with limited budgets.However, despite these drawbacks, the overall benefits and capabilities of Branch outweigh these concerns for many users. **What problems is Branch solving and how is that benefiting you?** 1.Branch solves the problem of accurately attributing conversions and user interactions across multiple devices, platforms, and channels. 2.Seamless User Experience. 3.With Branch's robust linking capabilities, marketers can create personalized experiences for their users based on their behavior and preferences. 4.Branch offers reliable measurement and attribution solutions, ensuring that marketers can accurately track the effectiveness of their campaigns 5.Branch empowers marketers to achieve their goals more effectively, whether it's increasing user acquisition, driving engagement, or maximizing ROI. ### 25. Branch Review **Rating:** 3.5/5.0 stars **Reviewed by:** Bryan B. | Director of Lifecycle Marketing, Commercial Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Branch?** Branch's platform is very easy to use to quickly create links to pass to multiple channels and appropriatly get the data you need on engagement. **What do you dislike about Branch?** They have a lot of integrations with other platforms but it would be great to see them expand and not have to charge as much as they do to integrate with other platforms. **What problems is Branch solving and how is that benefiting you?** They're allowing us to direct users to use our new mobile app more often and direct users who don't have the app to have the ability to download and if not interested to go straight to our web. ### 26. Powerful suite of products **Rating:** 5.0/5.0 stars **Reviewed by:** Ricky B. | Mobile App Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Branch?** Journey Banners, QR code quick links, Ads & Email integrations have all been valuable in helping driving App installs, engegement and e-commerce. **What do you dislike about Branch?** Integrations with some third party partners can sometime be tricky, although overall support of major providers is solid. **What problems is Branch solving and how is that benefiting you?** Converting mobile web users to app customers, increasing installs, revenue attirbution from various channels. ### 27. Great products and support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Branch?** - I love Branch has integration with so many partners that's also used by my team. Makes it so much easier for data collaboration. - The deeplinking and attribution solutions work great together. - Branch's account support as well as the general support team responds very fast to our question (within a day) and are very helpful. **What do you dislike about Branch?** Some of the documentation is out of dated. Would be to great to see the help page gets updated more often. **What problems is Branch solving and how is that benefiting you?** solves for MAI attribution and provides campaign level details for paid marketing ### 28. Branch is really good when it is about short link creations and the tracking. **Rating:** 4.5/5.0 stars **Reviewed by:** Febin S. | Deputy Growth Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Branch?** The user interface and ease of use is commendable. **What do you dislike about Branch?** There's nothing as such that i dislike about Branch. **What problems is Branch solving and how is that benefiting you?** Branch is helping me in the short links to be used in most of my campaigns using SMS, Digital and Sociap channels. Using various links i am able to track the clicks , installs and other metrics. ### 29. To track key metrics, optimize campaigns through deep linking and attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Kapil G. | Head of Growth, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Branch?** I like that Branch provides comprehensive insights into user acquisition and behavior. also help us to monitor overall source wise tracking for performance **What do you dislike about Branch?** sometime summary takes time to load in google chrome **What problems is Branch solving and how is that benefiting you?** 1- Source wise tracking 2- Setting up fraud ruls 3- data export for any custom events 4-daily performance monitoring. ### 30. One of the best website for tracking link and its use **Rating:** 5.0/5.0 stars **Reviewed by:** Saroj B. | Product Growth Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Branch?** The easy usage of the application for creating link and its tracking. The design of the page and daily access for tracking. **What do you dislike about Branch?** When searching the created link in the past need to search multiple times to get the link and its data for tracking. **What problems is Branch solving and how is that benefiting you?** To track my maketing campaigns and its click. ### 31. Branch.io Review: Illuminating App Marketing Insights for Success **Rating:** 4.5/5.0 stars **Reviewed by:** Rani C. | Senior Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Branch?** Branch offers comprehensive app marketing analytics that not only illuminate user interactions but also empower developers to refine their marketing endeavors. Whether it's user acquisitions, conversions, or engagements, the platform delivers granular insights that unveil the intricacies of user journeys. This level of depth not only fosters a profound understanding of user behavior but also serves as a catalyst for informed decision-making. **What do you dislike about Branch?** Complexity in Setup and Configuration Cost Considerations for Scale Dependency on Third-Party Integrations **What problems is Branch solving and how is that benefiting you?** Branch.io provides accurate attribution of app installs and user actions to specific marketing campaigns or channels. It also enables digital marketers to create personalized and seamless user experiences through deep linking and attribution. By directing users to relevant content or actions within the app, marketers can optimize user journeys and enhance user engagement, leading to increased retention and conversion rates. ### 32. Branch.io (MMP Platform) Review **Rating:** 4.0/5.0 stars **Reviewed by:** Debjeet R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Branch?** The best part is Branch is its quick links. Time to create a quick link is also very fast. The attribution of the quick links are fast and correct. The integration process is very simple and fast. They have multiple feature to support your dashboard creation and shows user data based on attribution, channel, source, ads campaign **What do you dislike about Branch?** There support tier program. If you have less than 10,000 MAUs then you fall in the free tier. That means you don't pay anything to Branch nor you get any assistance. They say they give email support. But the SLA is around 20 days **What problems is Branch solving and how is that benefiting you?** It helps us to understand the source of acquisition of the user. It also helps you to undertstand the onboarding flow of the user by deep diving on the user funnel data. ### 33. Efficient Deep Linking and Attribution Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel Fernando O. | Growth lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2024 **What do you like best about Branch?** One of the standout features of Branch is its robust deep linking capabilities. Moreover, the platform's support for various architectures and platforms simplifies integration, making it an ideal solution for cross-platform marketing strategies. **What do you dislike about Branch?** While Branch offers exceptional functionality, there are a few areas where it could improve. One issue is the organization of links within the platform, which can become confusing, especially when managing a large number of them. **What problems is Branch solving and how is that benefiting you?** With Branch, the challenge of directing users to appropriate landing pages across different devices is solved. This means that regardless of whether a user is accessing content from a desktop, iOS, or Android device, Branch ensures they are directed to the relevant landing page seamlessly. This capability streamlines the user experience and increases the likelihood of engagement and conversion. ### 34. Customer Support and Branch Partner Dashboard is something which is amazing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Branch?** Branch Customer Query Resolution and Partner Dashboard I enjoy the most, very transparent and easy to understand. **What do you dislike about Branch?** If Branch Parnter dashboard has feature like exporting raw logs or events logs, that would have been great. **What problems is Branch solving and how is that benefiting you?** As we have quite a few advertiser on Branch, the partner dashboard help us to see the current integration status and checking on the performance of the campaign. It help us to optimze the campaign to meet our KPIs ### 35. 100% accuracy in attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Meenal J. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Branch?** Source wise tracking and creating short links **What do you dislike about Branch?** The interface is a bit old fashioned. It takes time to load in Windows but works good in iOS. **What problems is Branch solving and how is that benefiting you?** Helping us in source-wise tracking and adding multiple partners for advertisement. ### 36. Branch customer journey **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Branch?** Branch as an mmp tool has been very productive and beneficial for our app growth. It has helped us in tracking installs and actions from various marketing channels like google ads, Rtb house and criteo. Branch's cross platform tracking has helped in increasing the user experience. Additionally the customizable analytics along with the retention reports helps us with insights that are related to marketing initiatives and enabling us to make informed decisions. **What do you dislike about Branch?** So, at multiple times we have seen the discreppancy in the install numbers from the various sources who are giving us the good volume forour install and registration campaign. **What problems is Branch solving and how is that benefiting you?** Actually we got rid of lot of app tracking issues and the fraud tool of branch has allowed us to block the sources from where the bot traffic used to come. This has mainly helped us during our affiliate campaigns. ### 37. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Puneet S. | Head of Growth, CLM, Product Strategy, Revenue Planning and Insights, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Branch?** Features are really good. easy to use platform. Quick to use **What do you dislike about Branch?** Nothing as such. Good overall. Great experience **What problems is Branch solving and how is that benefiting you?** Target and Re-target users to bring them to app and selling of products ### 38. Best portal for generation of trackable links and tracking performance **Rating:** 5.0/5.0 stars **Reviewed by:** Nishant S. | Associate Vice President, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Branch?** The power to generate trackable urls at any time **What do you dislike about Branch?** have to search mutiple times to get 1 link **What problems is Branch solving and how is that benefiting you?** Generating urls to be used across different campaigns & tracking the performance of campaigns ### 39. App Campaigns Consumer Journey and Monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2024 **What do you like best about Branch?** From app or web data in the branch we can do a variety integration with RTB, Google Ads, and Meta Ads Manager. We have been attempted to enable Apple Search advertisements on branch. The Branch will track the precise data of campaigns independently. Its report-pulling customization is amazing. This mechanism of branch will facilitate easy tracking, especially for ad tools to apps. Every day, I download both branch and daily custom reports from dashboard. The values that branch is tracking more accurate when compared to other analytical tools. **What do you dislike about Branch?** We face some trouble while using a filter option when we view the data for certain periods of time. This option is very useful for assess performance every three or six months. Even though I can download the data, again it will take a lot of time to organize it, so all procedure we have to do from scratch. **What problems is Branch solving and how is that benefiting you?** I am not 100% sure I can get all the solutions from the branch, but we can tell that your app tracks data more accurately. When compared to GA analytics, the branch will deliver precise data for app campaigns. This gives me more confidence about the branch. ### 40. Great to understand where your customers are coming from **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** I think the interface is crystal clear and very intuitive. You can easily know where to go and what to do for whatever need you have regarding links generated through their platform. It's actually pretty easy and straightforward to create quick links and use them right away. The data is refreshed almost instantly and it provides a very complete and comprehensive analysis. Customer support is quick and supportive. **What do you dislike about Branch?** What I don't like is that creating links in batch is a very manual and slow process, they should keep improving in that direction, so that would solve a lot of time for campaigns that target multiple channels. Also, it's not always clear how to use DeepViews which are a powerfull tool to use within their platform. **What problems is Branch solving and how is that benefiting you?** We used branch to create quick links and to be able to track our campaigns from end to end. it's always very convenient to be able to internally modify a link without affecting the end customer. Branch provides great insights and data around those links and campaings, which is pretty useful for us. ### 41. Less valuable than it used to be **Rating:** 1.5/5.0 stars **Reviewed by:** Joe P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Branch?** They have more white papers and documentation than their competitors and they seem to be more on the cutting edge than their competitors. Implementation was relatively straightforward, and I never felt like the documentation was scant. Customer support was superb. The integration engineers, despite us being in a free plan, were very patient and answered our very complex technical questions. I exchanged a couple emails with the founders over the years and they were responsive and kind. **What do you dislike about Branch?** Our main reason for using Branch was allowing users to refer each other and get free premium for doing so (I may be mistaken but I think this may have even been the original use case the founders had when they started Branch). A few years after we began using their built in referral system, they deprecated it, so we could no longer use them to track referrals. So we had to spend time building our own referral system code on top of their deep links, and then a couple years after that they announce that they're getting rid of the free plan we were using. The biggest problem with this change was that they started charging by monthly active users, even if the majority of your users didn't use Branch's deep links (contrast this with AppsFlyer, who only charges for conversions that actually come through their links). This would have brought our bill from $0/month to $350/month (which is 34% of our overall server costs), despite only 1-2% of our users actually using Branch's deep links. These frequent changes were frustrating, especially because a lot of the code involved was tricky to write, with plenty of race conditions that had to be considered. I think we would have built out our deep linking structure more, and earlier, if we felt like we were building on a platform that was less mercurial. The thing is, though, that the utility of these MMPs compared to building it yourself has gone down drastically with the (effective) deprecation of the IDFA. The main appeal of Branch was that they had a huge network of (cookie, IDFA) associations so that they could often give you a 100% match rate just because that user had used an app in Branch's network before. Without the IDFA, Branch's (and every other MMP's), main appeal (and they make this very clear in their marketing white papers) is that they handle all the edge cases of deep linking for you. I think their utility will continue to decrease, especially since they are at odds with the interests of the platforms they build on. iOS removed the IDFA, then requested clipboard read permissions, then added private relay (a VPN), all of which harmed Branch's deep linking capabilities (and the timing sometimes indicated they did so in direct response to Branch's attempted circumventions). This is more a gripe with the MMP industry and the App Store's refusal to make a privacy complaint and functional deferred deep linking method: but these MMPs collect massive amounts of data, across thousands of apps. Branch even boasts that they see over 3 billion users per month hit their network. That is an absurd reach, and importantly one that spans users across multiple apps. It wasn't long ago that it was revealed that governments were looking at unencrypted push payloads from Apple and Google to snoop on users across multiple apps. MMPs arguably have even more reach, as they track every app open, and less of an incentive to protect end users' privacy than Apple or Google since end users aren't their customers. At the end of the day, I think privacy minded developers would do well to avoid MMPs, but until Apple/Google recognize that mobile attribution is an important business need and build a first-party solution, I find a shift away from them unlikely. **What problems is Branch solving and how is that benefiting you?** Deferred deep linking **Official Response from Brittany Higgins:** > Thank you for taking the time to share your feedback. We are pleased to hear that you found our white papers, documentation, and customer support to be valuable. We understand your frustration with the changes to our pricing structure and sincerely apologize for any inconvenience these changes may have caused. I'd love to jump on a call to discuss your concerns and better understand your referrals use case if you are open to it. Feel free to reach out to me directly at brittany.higgins@branch.io. ### 42. Branch is great for attribution. Good for tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Jeetesh V. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Branch?** It is best for tracking across channels. **What do you dislike about Branch?** It takes time to load on windows and navigation acorss dashboard seems a little complicated **What problems is Branch solving and how is that benefiting you?** It helps in tracking campaigns across all channels ### 43. Good Product - Some Improvements Outstanding **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Branch?** The versatility of download links and QR code generation are very effective tools for us and our clients. It is relatively easy to use from a setup standpoint, but ocassionally run into loading errors forcing you to refresh and start over. I use Branch on a regular basis, and overall have a positive experience with the product. **What do you dislike about Branch?** With changes to billing structures, our company found ourself outside of the typical account type. We have never had to pay for overages, but regularly need to create new apps. Given the current state, that means we have to put in billing information for every app we add to our account. This becomes quite a headache especially when we never have to be billed for overages. We tried to work with Support/Sales to find a company type solution for a single billing setup across apps, but could not come to a solution. We remain using Branch as it is a good tool, but hoping this item becomes smoother in the future. **What problems is Branch solving and how is that benefiting you?** We use Branch primarily for the creation and use of Download Links & QR Codes for our clients. Both are very useful in the marketing and implementation of our product. The interactive nature of these features makes it super seemless to redirect users to different webpages or the App Store/Google Play Store based on type of device. ### 44. App tracking activity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Branch?** In branch, I am able to track data of apps from various tools like RTB, Google ads & Meta Ads Manager. Recently we are trying to activate apple search ads to it. we can precise date of campaigns and tools separate. It has good customaization to pull reports. These things meant to branch can help tracking things with ease specifically for ad tools to app. It has multi user access with one profile. I use branch every day and day to day custom reports too. we cosider our ROI from these branch as real ROI to our app campaigns. **What do you dislike about Branch?** It can show data when we are searching for something in precise idea. For ex:- we have soe campaigns related furniture, here we try to filter out campaign name contains furniture. It won't work to see data overally with this filter. I have to download and filter for it. You guys won't give data for longer duration on dashboard as well. which is very important to see performance each 3 months or 6 months. I can download data, but I have to rework on it completely again to sort things properly. **What problems is Branch solving and how is that benefiting you?** I can't say is solving something, but I can say your data related to app tracking is good. where GA analytics can't provide accurate data for App campaigns you guys replaced it. It can be one alternative solution for me. **Official Response from Brittany Higgins:** > Thank you for sharing your positive experience with using Branch to track app data from different tools and for highlighting the areas where you see room for improvement. We understand the importance of being able to filter and access data for longer durations, and we'll work on addressing these concerns. ### 45. Best tool for monitoring and analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Branch?** As a PM, Analytics and dashboarding is upto the mark. This helps in quick decision making and optimising. **What do you dislike about Branch?** Sometimes the screenload takes a lot of time resulting in frequent session timeouts. **What problems is Branch solving and how is that benefiting you?** Here at APB, Branch is a very handy tool to create small hyperlinks for user readibility. Very convenient tool to create fraud rules. Also, the real time dashboards are accurate and concise. ### 46. Perfect for creating campaigns and links **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Branch?** Easy to use dashboard and create quick links. It is easy to implement the links on real website. The customer care team is responsice and the FAQs are easy to understand **What do you dislike about Branch?** The older links take some time to load sometimes. **What problems is Branch solving and how is that benefiting you?** We are able to create quick links easily and target specific customers using SMS and notifications. ### 47. Director of Product Management **Rating:** 2.5/5.0 stars **Reviewed by:** Chris P. | Director of Product Management, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Branch?** Branch is a good tool for mobile measurement and helped us get a sense of where our app downloads were coming from so we could shift ad spend to various channels. **What do you dislike about Branch?** Branch's pricing structure includes both mobile web and mobile apps so companies that are web focused are not a great fit for their pricing. We also ran into bugs in targeting with their journeys product as well as their univeral email product. **What problems is Branch solving and how is that benefiting you?** Branch allowed us to measure where our app installs were coming from and decide where to use our marketing dollars more effectively across the different channels we were marketing our app on. ### 48. A convenient MMP for integration with great potential **Rating:** 4.0/5.0 stars **Reviewed by:** Daria K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** I have been using Branch since August 2023. I utilize the analytics features. I want to highlight the positive aspects. There are many guides and tutorials on various topics. The documentation for developers is accessible and comprehensive. The development team had no issues with integration via React. Integration with advertising partners is very straightforward. The support service responds promptly to inquiries. **What do you dislike about Branch?** For me, the functionality for reviewing product_name for purchases (only available in Liveview mode or through daily export) is inconvenient. Moreover, daily export is only available for 2 days, and not for a wider date range. **What problems is Branch solving and how is that benefiting you?** Branch helps with measuring app advertising on Meta and Apple Search Ads. We also plan to implement quick links for tracking the actions of users who come from push notifications. These are the tasks that GA4 struggled with for a long time. ### 49. Unlocking efficiency with Branch **Rating:** 4.5/5.0 stars **Reviewed by:** Rakesh C. | Sr. VP & Head - SVOD & Business Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Branch?** The most remarkable aspect of using Branch as our workflow management tool is its seamless transition & ease of tech integration. Moving from our previous system was incredibly smooth, thanks to the responsive Branch team's support. This ensured minimal disruption to our business operations and instilled confidence in the tool's reliability. Branch's comprehensive ecosystem coverage has also been invaluable. It empowers us to efficiently manage, analyze, and optimize various aspects of our business operations, bringing clarity to our decision-making and streamlining our processes. Furthermore, Branch's competitive pricing is a standout feature. It offers top-notch functionality and versatility without imposing a financial burden, making it an attractive choice for businesses of all sizes. In summary, the best thing about using Branch encompasses a seamless transition, responsive support, uninterrupted workflow, comprehensive ecosystem coverage, and cost-effectiveness. These aspects have collectively enhanced our efficiency and positively impacted our operations. Branch has proven to be an invaluable asset, contributing to our ongoing success as our preferred workflow management tool. **What do you dislike about Branch?** Too early to comment. However, we are yet to discover any major / minor shortcomings. **What problems is Branch solving and how is that benefiting you?** Branch is a critical tool for our marketing team, providing essential insights into mobile app marketing campaign performance. It tracks key metrics like app installs, clicks, engagement, and revenue. This data is invaluable for making informed decisions and optimizing our strategies. Branch's analytics help us identify successful campaigns and areas needing improvement, enabling us to allocate resources and spending more effectively. In summary, Branch equips our marketing team with data-driven insights that enhance decision-making, allowing us to maximize our mobile app marketing efforts and achieve our goals efficiently. ### 50. Does what Appsflyer does at lesser price. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Branch?** I branch all day for tracking app conversions and it has been reliable and easy to use. The Customer Support(i.e. account management team) goes way beyond their purview and gets things done in terms of daily support. **What do you dislike about Branch?** Would have been nice if we could see Branch showing multi-touch attribution data. (Which will help advertisers make better decisions) or May be that is too much to ask. **What problems is Branch solving and how is that benefiting you?** Tracking App conversions and effectively attributing them across right ad partners. ## Branch Discussions - [How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.](https://www.g2.com/discussions/27870-how-i-should-use-the-deep-view-feature-of-branch-seems-like-an-unnecessary-step-in-the-process) - 1 comment - [View Branch pricing details and edition comparison](https://www.g2.com/products/branch/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-29+15%3A34%3A46+-0500&secure%5Bsession_id%5D=d838e005-e08e-417e-911c-ff504dc0a0a1&secure%5Btoken%5D=5d20cf272dd02d774736323e1949c03c6b9826bda09ea1d5acb05156a05490ad&format=llm_user) ## Branch Integrations - [MoEngage](https://www.g2.com/products/moengage/reviews) ## Branch Features **User Identification** - Demographics - User Segmentation - Geolocation **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Custom Dashboards **Platform Data** - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Engagement** - Coupons and Promotions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Branch Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (706 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (705 reviews)