Kochava Features

Based on 33 Kochava reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions. This feature was mentioned in 30 Kochava reviews.

As reported in 32 Kochava reviews. Accurately measures bounce rate.

As reported in 32 Kochava reviews. Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action. This feature was mentioned in 34 Kochava reviews.

Based on 24 Kochava reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Able to set any user action as the conversion goal of the test. This feature was mentioned in 31 Kochava reviews.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. 27 reviewers of Kochava have provided feedback on this feature.

As reported in 29 Kochava reviews. Able to view or adjust the necessary confidence level of your test.

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. 23 reviewers of Kochava have provided feedback on this feature.

As reported in 31 Kochava reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

As reported in 36 Kochava reviews. Access pre-built and custom reports and dashboards.

As reported in 29 Kochava reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

As reported in 29 Kochava reviews. Show different versions based on any variable set up to be tracked on the app's back end.

Based on 29 Kochava reviews. Segment data by various user demographics to find deeper trends within specific user groups.

As reported in 32 Kochava reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Based on 27 Kochava reviews. Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 38 Kochava reviews.

Based on 36 Kochava reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 46 Kochava reviews. Identifies user demographics like gender or age.

Enables the view of analytic data based on user segment. This feature was mentioned in 51 Kochava reviews.

Based on 48 Kochava reviews. Identifies users locations.

Based on 53 Kochava reviews. Enables you to define custom events for analysis.

As reported in 52 Kochava reviews. Provides real-time reports.

Based on 58 Kochava reviews. Measures user acquisition analytics.

Provides a holistic summary of your data. 58 reviewers of Kochava have provided feedback on this feature.

Based on 49 Kochava reviews. Displays a users progress throughout specific paths in an application.

Based on 43 Kochava reviews. Displays a users activity history.

Based on 53 Kochava reviews. Attributes app installs to the marketing campaigns and media sources that drove it.

Based on 53 Kochava reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

Measures user-level uninstall insights. 46 reviewers of Kochava have provided feedback on this feature.

Based on 47 Kochava reviews. Creates custom data views to suit every team member's needs.

Based on 38 Kochava reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.

Based on 35 Kochava reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices

As reported in 34 Kochava reviews. Provides templates for mass mobile messaging campaigns

As reported in 24 Kochava reviews. Personalizes and optimizes email mobile marketing campaigns.

Identifies the most granular audience segments based on actions, inactions, and user properties. 39 reviewers of Kochava have provided feedback on this feature.

Sends out coupons and promotions to reward and entice mobile device users. This feature was mentioned in 33 Kochava reviews.

As reported in 47 Kochava reviews. Optimizes marketing campaigns for mobile devices.

Based on 42 Kochava reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

As reported in 34 Kochava reviews. Facilitates global text message and mobile marketing campaigns.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Provides A/B testing for app icons to determine which icons lead to more app downloads.

Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates.

Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores.

Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more.

Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app.

Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc.

Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.

Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance.

Provides reporting around traffic source to analyze app downloads, product page views, and impressions.

Provides notifications before the App Store or Google Play promotes your app.

Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data.

Ties click activity to specific keywords to identify fraud trends.

Features to help defend and manage refunds from ad networks.

Breadth of ad platform integrations.

Sends real-time notifications of suspicious activity.

Identifies and alerts to click fraud threats.

Tracks clicks by IP address and monitors behavior based on IP.

Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.

Allows users to block IPs of suspicious users.

Audits every click and automatically blocks suspicious IPs.

Enables users to block an IP across all campaigns account-wide.

As reported in 53 Kochava reviews. Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.

Based on 42 Kochava reviews. Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.

As reported in 46 Kochava reviews. Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.

As reported in 51 Kochava reviews. Provides tracking attribution tracking across multiple platforms, i.e. web and app.

As reported in 45 Kochava reviews. Has app install fraud protection capabilities based on indicators from both web and app activity.

Ability to attribute fraud after the event was attributed to a partner. 45 reviewers of Kochava have provided feedback on this feature.

As reported in 44 Kochava reviews. Supplies metrics around when users remove an app from their device.

As reported in 48 Kochava reviews. Provides app retention metrics based on channels, platforms, or media source.

Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. This feature was mentioned in 52 Kochava reviews.

As reported in 43 Kochava reviews. Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.

Provides the ability to create custom reporting dashboards to further explore attribution data. This feature was mentioned in 46 Kochava reviews.

Ability to segment data to uncover trends in user engagement and reporting metrics. This feature was mentioned in 44 Kochava reviews.

Directs traffic based on user's location

Directs traffic based on user's device and/or operating system

Offers pixel tracking or similar features to help users create retargeting campaigns

Tracks visitor engagement metrics such as visits and clicks

Offers attribution data to provide insight into which links are generating the most streams or sales

Tools for sharing or exporting analytics data

Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates.

Ability to monitor app downloads over time and compare performance with competitors.

Ability to monitor app's revenue over time and compare performance with competitors.

Ability to monitor app's category rankings over time and compare performance with competitors.

Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors.

Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors.

Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page.

Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.

Compatible to serve and publish ads within the software.

Able to implement ads on all types streaming platforms that are able to serve ads.

Offer analysis of campaigns and various metrics.

Contains features where creative assets can be stored and uploaded to various campaigns.

Ability to operate multiple campaigns across segments.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Improves performance based on feedback and experience

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives