Kochava Features
Metrics (5)
Engagement
Based on 33 Kochava reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Accurately determines where users close the app during their sessions. This feature was mentioned in 30 Kochava reviews.
Retention
As reported in 32 Kochava reviews. Accurately measures bounce rate.
Return
As reported in 32 Kochava reviews. Tracks user return rates and related metrics.
Conversions
Tracks what proportion of users convert via a certain action. This feature was mentioned in 34 Kochava reviews.
Variation Testing (5)
A/B Testing
Based on 24 Kochava reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Conversion Goal
Able to set any user action as the conversion goal of the test. This feature was mentioned in 31 Kochava reviews.
Percentage of Traffic
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. 27 reviewers of Kochava have provided feedback on this feature.
Confidence Level
As reported in 29 Kochava reviews. Able to view or adjust the necessary confidence level of your test.
Multivariant Testing
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. 23 reviewers of Kochava have provided feedback on this feature.
Reporting (2)
Segmentation
As reported in 31 Kochava reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Reports and Dashboards
As reported in 36 Kochava reviews. Access pre-built and custom reports and dashboards.
Personalization (3)
Standard Targeting
As reported in 29 Kochava reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.
Custom Targeting
As reported in 29 Kochava reviews. Show different versions based on any variable set up to be tracked on the app's back end.
Data Segmentation
Based on 29 Kochava reviews. Segment data by various user demographics to find deeper trends within specific user groups.
Administration (4)
API / Integrations
As reported in 32 Kochava reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Based on 27 Kochava reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 38 Kochava reviews.
User, Role, and Access Management
Based on 36 Kochava reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
User Identification (3)
Demographics
Based on 46 Kochava reviews. Identifies user demographics like gender or age.
User Segmentation
Enables the view of analytic data based on user segment. This feature was mentioned in 51 Kochava reviews.
Geolocation
Based on 48 Kochava reviews. Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Based on 53 Kochava reviews. Enables you to define custom events for analysis.
Real-Time Insights
As reported in 52 Kochava reviews. Provides real-time reports.
Attribution
Based on 58 Kochava reviews. Measures user acquisition analytics.
Dashboard
Provides a holistic summary of your data. 58 reviewers of Kochava have provided feedback on this feature.
User Path Tracking
Based on 49 Kochava reviews. Displays a users progress throughout specific paths in an application.
User Activity History
Based on 43 Kochava reviews. Displays a users activity history.
Analysis (4)
Application Attribution
Based on 53 Kochava reviews. Attributes app installs to the marketing campaigns and media sources that drove it.
Campaign Analysis
Based on 53 Kochava reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Measures user-level uninstall insights. 46 reviewers of Kochava have provided feedback on this feature.
Custom Dashboards
Based on 47 Kochava reviews. Creates custom data views to suit every team member's needs.
Campaigns (5)
Proximity Marketing
Based on 38 Kochava reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications
Based on 35 Kochava reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices
Bulk SMS
As reported in 34 Kochava reviews. Provides templates for mass mobile messaging campaigns
Email Campaigns
As reported in 24 Kochava reviews. Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties. 39 reviewers of Kochava have provided feedback on this feature.
Engagement (1)
Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users. This feature was mentioned in 33 Kochava reviews.
Platform (3)
Optimization
As reported in 47 Kochava reviews. Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing
Based on 42 Kochava reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
As reported in 34 Kochava reviews. Facilitates global text message and mobile marketing campaigns.
Marketing Operations (6)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Optimization (7)
Icon Testing
Provides A/B testing for app icons to determine which icons lead to more app downloads.
Screenshot Testing
Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates.
App Store Page Design & Preview
Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores.
Keyword Tools
Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more.
Reviews & Ratings
Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app.
Keyword Localization
Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc.
Conversion Rate Benchmarks
Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.
Reporting & Alerts (4)
Reports and Dashboards
Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance.
Traffic Source Reporting
Provides reporting around traffic source to analyze app downloads, product page views, and impressions.
Featured App Alerts
Provides notifications before the App Store or Google Play promotes your app.
Alert Delivery
Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data.
Trading (3)
Keyword Tracking
Ties click activity to specific keywords to identify fraud trends.
Refund Management
Features to help defend and manage refunds from ad networks.
Integrations
Breadth of ad platform integrations.
Threat Detection (4)
Account Alerts
Sends real-time notifications of suspicious activity.
Threat Detection
Identifies and alerts to click fraud threats.
IP Address Monitoring
Tracks clicks by IP address and monitors behavior based on IP.
Rules
Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type.
Blocking (3)
Manual IP Blocking
Allows users to block IPs of suspicious users.
Automated IP Blocking
Audits every click and automatically blocks suspicious IPs.
Cross-Campaign Blocking
Enables users to block an IP across all campaigns account-wide.
Platform Basics (6)
Attribution Windows
As reported in 53 Kochava reviews. Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution
Based on 42 Kochava reviews. Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules
As reported in 46 Kochava reviews. Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
Cross-platform attribution
As reported in 51 Kochava reviews. Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection
As reported in 45 Kochava reviews. Has app install fraud protection capabilities based on indicators from both web and app activity.
Post-Fraud Attribution
Ability to attribute fraud after the event was attributed to a partner. 45 reviewers of Kochava have provided feedback on this feature.
Platform Data (6)
Uninstall Metrics
As reported in 44 Kochava reviews. Supplies metrics around when users remove an app from their device.
Retention Metrics
As reported in 48 Kochava reviews. Provides app retention metrics based on channels, platforms, or media source.
Analytics Dashboard
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. This feature was mentioned in 52 Kochava reviews.
Cross-channel insights
As reported in 43 Kochava reviews. Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
Custom Dashboards
Provides the ability to create custom reporting dashboards to further explore attribution data. This feature was mentioned in 46 Kochava reviews.
Data Segmentation
Ability to segment data to uncover trends in user engagement and reporting metrics. This feature was mentioned in 44 Kochava reviews.
Audience Targeting (3)
Geographic Targeting
Directs traffic based on user's location
Device/OS Targeting
Directs traffic based on user's device and/or operating system
Retargeting
Offers pixel tracking or similar features to help users create retargeting campaigns
Analytics (3)
Digital Analytics
Tracks visitor engagement metrics such as visits and clicks
Attribution
Offers attribution data to provide insight into which links are generating the most streams or sales
Data Sharing and Exporting
Tools for sharing or exporting analytics data
Competition Monitoring (4)
Timeline
Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates.
Store Performance
Ability to monitor app downloads over time and compare performance with competitors.
Financial Analysis
Ability to monitor app's revenue over time and compare performance with competitors.
Category Ranking
Ability to monitor app's category rankings over time and compare performance with competitors.
Platform Additional Functionality (3)
Integrations
Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors.
Organic Keyword Protection
Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors.
App Suggestions
Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page.
Platform - Connected TV (CTV) Advertising Platforms (4)
Personalized Segmentation
Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.
Ad Serving
Compatible to serve and publish ads within the software.
Streaming Capabilites
Able to implement ads on all types streaming platforms that are able to serve ads.
Performance Analytics
Offer analysis of campaigns and various metrics.
Campaign Management - Connected TV (CTV) Advertising Platforms (2)
Creative Assets
Contains features where creative assets can be stored and uploaded to various campaigns.
Campaign Dashboard
Ability to operate multiple campaigns across segments.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Business Continuity Management (2)
Multi-step Planning
Ability to break down and plan multi-step processes
Adaptive Learning
Improves performance based on feedback and experience
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Click Fraud (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - App Store Optimization (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Connected TV (CTV) Advertising Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.
QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues.





