mParticle by Rokt Reviews & Product Details

Honestly, the user interface (at least the newer versions) is markedly improved over what I've seen before. It's not beautiful, mind you, but it's functional. And I’ll concede - the reporting is actually decent for the level of granularity offered. Review collected by and hosted on G2.com.

This is where it gets painful. My biggest issue, and frankly, the one that keeps popping into my head, is the steep learning curve. They’ve layered on so many features, so many integrations, and so many complex rules, that it’s a nightmare for a mid-sized brand - let alone a smaller one - to actually use effectively. Review collected by and hosted on G2.com.

Mparticle is a multifunctional CDP tool that helps us quickly pinpoint audiences, build them with thoughtful segmentation, and publish them to where we need them to go. This year, I've also used mParticle for more than just Audience building, but also as a key tool to collect 1P data for Sweepstakes, NBCU Profile creation, ingestion of 1P data and much more. The platform seamlessly integrates with a lot of the vendors, partners or external tools we use. However, I think the #1 aspect of mParticle is it's amazing customer service team. I've been working with Molly ever since I began working at NBC/Telemundo and she's always been willing to help, while also offering easy, clear-cut solutions. Beyond Molly, the tech and support team is also always willing to help. Manny and his team are an absolute pleasure to work with, and they always feel like an extension of our internal team, which makes any implementation easy. I use Mparticle quite often for most of the projects I lead, and I wouldn't have it any other way. Review collected by and hosted on G2.com.

The only part of mParticle I would say is my least favorite is the new UI, maybe it's a matter of me getting more used it but I sometimes don't feel it is as user-friendly as the past one. There are certain parts of the tool that I still need guidance on and maybe a new experience could make it feel a bit less intimidating. Review collected by and hosted on G2.com.

Mparticle makes it very easy to create and share audiences with various platforms. They have made lots of improvements to the product over the years and its has always been a greta experience working with the team Review collected by and hosted on G2.com.

Some segmentation features can be improved. Review collected by and hosted on G2.com.

What I like best about mParticle is its intuitive user interface, which makes navigating and managing the events catalog exceptionally easy. The platform’s simplicity in setting up and managing connections streamlines our workflow, enhancing overall efficiency. Additionally, the ability to build real-time audiences and activate targeted campaigns is invaluable for our customer engagement strategies. Moreover, mParticle’s extensive array of out-of-the-box data connectors provides seamless integration with various of our services, further enriching our data ecosystem and operational capabilities. Customer Support is excellent. Review collected by and hosted on G2.com.

mParticle can enhance its documentation to better cover various processes and best practices, facilitating easier setup and troubleshooting for users. The activity screen would benefit from more visual dashboards, displaying key metrics like the most frequently occurring events and projected event volumes. These improvements would provide with quicker, more actionable insights. Enhanced visual and informative interfaces would significantly boost overall data management and decision-making efficiency. Review collected by and hosted on G2.com.

The user interface is easy to work with. Review collected by and hosted on G2.com.

Support response times are not as fast as I would like. Review collected by and hosted on G2.com.

Easy to integrate, powerful analysis tools and the opportunity to activate 3rd party tools within the mParticle integration. Review collected by and hosted on G2.com.

It is quite difficult to get 100% visibility of a hybrid mobile app. Review collected by and hosted on G2.com.

Clear and easy to use inteface that hugely improve ways that you can manage customer data.

Very good customer support. Review collected by and hosted on G2.com.

Lack of possibility o define own input platforms. Review collected by and hosted on G2.com.

tagging implementation and capabilities are great. the product is always improving and adapting to industry needs. the felxbility of data flows make the product very funcitonal for all aspects of operations. Review collected by and hosted on G2.com.

data distribution process can be improved. limitations around cookies can harm positive impat of the tool. Review collected by and hosted on G2.com.

All the connections possibilities and facilities to integrate new platforms into our architecture. Review collected by and hosted on G2.com.

The only downside I had was with the rules for the unified profile,

It would be excellent to have a more personalized way of setting rules for that and not only to indicate which attributes to use. Review collected by and hosted on G2.com.

great customer service team and once it is up and running, it works. Review collected by and hosted on G2.com.

Feels like there is so much set up for engineering and PMs just for marketing to be able to use it Review collected by and hosted on G2.com.